Events Committee - 2 November 2018 - Agenda

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NOTICE OF MEETING

Notice is hereby given of a Meeting of the Events Committee to be held in the CEs Meeting Room, First Floor, Civic Administration Building, 101 Esk Street, Invercargill on Friday 2 November 2018 at 9.00 am

Cr D Ludlow (Chairperson) His Worship the Mayor, Mr T Shadbolt Cr T Biddle Cr A Crackett Cr G Lewis

Clare Hadley CHIEF EXECUTIVE

Finance and Corporate Services Directorate Civic Administration Building ∑ 101 Esk Street ∑ Private Bag 90104 Invercargill ∑ 9840 ∑ New Zealand DX No. YA90023 ∑ Telephone 03 211 1777 ∑ Fax 03 211 1433

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A G E N D A

1. APOLOGIES

2. MINUTES OF THE MEETING OF THE EVENTS COMMITTEE HELD ON 28 SEPTEMBER 2018

3. ACCOUNTABILITY REPORT

3.1 YOUNG FARMER OF THE YEAR AWARDS 3.2 SPW SOUTHERN RUMBLE 3.3 ILT KIDZONE

4. FINANCIAL UPDATE

5. PUBLIC EXCLUDED SESSION

Moved, seconded that the public be excluded from the following parts of the proceedings of this meeting; namely

(a) Funding Application – Sports Car Club – Classic Speedfest (b) Funding Application – Indian Community Southland – Diwali Festival of Lights (c) Confirmation of Public Excluded Minutes of Events Committee Meeting held on 28 September 2018

The general subject of each matter to be considered while the public is excluded, the reason for passing this resolution in relation to each matter, and the specific grounds under Section 48(1)(d) of the Local Government Official Information and Meetings Act 1987 for the passing of this resolution are as follows:

General subject of Reason for passing Ground(s) under Section each matter to be this resolution in 48(1) for the passing of considered relation to each this resolution matter

(a) Funding Application Section 7(2)(i) To enable any local – Sport Car Club – authority holding the Classic Speedfest information to carry on, without prejudice or disadvantage, negotiations (including commercial and industrial negotiations)

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General subject of Reason for passing Ground(s) under Section each matter to be this resolution in 48(1) for the passing of considered relation to each this resolution matter

(b) Funding Application Section 7(2)(i) To enable any local – Diwali Festival of authority holding the Lights information to carry on, without prejudice or disadvantage, negotiations (including commercial and industrial negotiations)

(c) Confirmation of Section 7(2)(i) To enable any local Public Excluded authority holding the Minutes of Events information to carry on, Committee Meeting without prejudice or held on 28 disadvantage, September negotiations (including commercial and industrial negotiations)

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3 Events Committee - 2 November 2018 - Confirmation of Minutes

MINUTES OF THE MEETING OF THE EVENTS COMMITTEE HELD IN THE COUNCIL CHAMBERS, FIRST FLOOR, CIVIC ADMINISTRATION BUILDING, 101 ESK STREET, INVERCARGILL, ON FRIDAY 28 SEPTEMBER 2018 AT 9.00 AM

PRESENT: His Worship the Mayor, Mr T Shadbolt Cr D J Ludlow (Chairperson) Cr A H Crackett Cr G D Lewis

IN ATTENDANCE: Ms B Brown, Venture Southland Ms M Sievwright, Personal Assistant

1. APOLOGIES

Cr T M Biddle.

Moved Cr Ludlow, seconded Cr Lewis and RESOLVED that the apology be accepted.

2. MINUTES OF THE MEETING OF THE EVENTS COMMITTEE HELD ON 13 JULY 2018

Moved Cr Crackett, seconded Cr Ludlow and RESOLVED that the minutes be received as a true and correct record.

3. MATTERS ARISING

Nil.

4. FINANCIAL UPDATE

The financial report had been circulated.

Moved Cr Crackett, seconded Cr Lewis and RESOLVED that the Financial Update be received.

5. ACCOUNTABILITY REPORTS

5.1. Southland Arts Festival

Angela Newell was in attendance to speak to this Item.

This was the tenth year of this event had been held, and there were more events than ever which was great for Invercargill. Ms Newell tabled copies of the proposed 2019 programme and budget. She was trying to keep the ticket prices affordable for families in order to get more people interested in attending.

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Moved Cr Ludlow, seconded Cr Lewis and RESOLVED that the Accountability Report be received.

6. GENERAL BUSINESS

Nil.

7. URGENT BUSINESS

Nil.

8. COMMITTEE IN PUBLIC EXCLUDED SESSION

Moved Cr Ludlow, seconded His Worship the Mayor and RESOLVED that the public be excluded from the following parts of the proceedings of this meeting, namely:

(a) Funding Application – Sport Southland – ICC Surf to City (b) Funding Application – Tickertape Parade for Steel and Sharks (c) Funding Application – Stadium Southland – Christmas Show (d) Confirmation of Public Excluded Minutes of Events Committee Meeting held on 13 July 2018

General subject of Reason for passing Ground(s) under Section each matter to be this resolution in 48(1) for the passing of considered relation to each this resolution matter

(a) Funding Application Section 7(2)(i) To enable any local – Sport Southland – authority holding the ICC Surf to City information to carry on, without prejudice or disadvantage, negotiations (including commercial and industrial negotiations)

(b) Funding Application Section 7(2)(i) To enable any local – Tickertape Parade authority holding the for Steel and Sharks information to carry on, without prejudice or disadvantage, negotiations (including commercial and industrial negotiations)

5 Events Committee - 2 November 2018 - Confirmation of Minutes

General subject of Reason for passing Ground(s) under Section each matter to be this resolution in 48(1) for the passing of considered relation to each this resolution matter

– Christmas Show information to carry on, without prejudice or disadvantage, negotiations (including commercial and industrial negotiations)

(d) Confirmation of Section 7(2)(i) To enable any local Public Excluded authority holding the Minutes of Events information to carry on, Committee Meeting without prejudice or held on 13 July 2018 disadvantage, negotiations (including commercial and industrial negotiations)

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Executive Summary

The 50th FMG Young Farmer of the Year season has finished with a bang. Invercargill put on an outstanding Grand Final and saw a huge number of past and present competitors come to celebrate the 50 years and witness the crowning of the 50th Grand Champion.

We kicked off the season in October 2017 with 21 district contest and skills days being held around the country, throughout the seven regions, with the top eight from each region coming together to battle it out at their regional final.

In May we brought the seven grand finalists together for the first time to meet each other and learn all about the challenge of Grand Final ahead.

Then at the start of July they meet again in the mighty south ready to battle it out for the 50th FMG Young Farmer of the Year Champion’s title.

Logan Wallace of the Otago/Southland Region took home the title, followed by Cameron Black of Aorangi in second place and Josh Cozens of Waikato/Bay of Plenty in third.

We are lucky to have so many wonderful and hard working volunteers who dedicate so much of their time to helping with all of these events.

We would like to especially thank the Invercargil City Council, Invercargill licencing trust, Venture Southland and all the other local supporters who helped make our event a huge success.

(Left to right: Josh Cozens, Patrick Crawshaw, Daniel Bradbury, Logan Wallace, Cameron Black , Andrew

Wiffen and Will Taylor)

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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Season Highlights

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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Current Organisational Structure

The NZ Young Farmers Board delegate governance of the Contest to the Contest Board. The Board comprises of the Contest Chairman, four elected members, the Grand Final Convenor, a principal Sponsor Representative, NZ Young Farmers CEO, NZ Young Farmers Events Manager, NZ Young Farmers Sponsorship Coordinator and the NZ Young Farmers Board Chairman. They meet at least three times each year to review and develop the Contest.

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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2018 Grand Final

The ultimate rural challenge culminates with seven contestants battling it out over three days of various challenges to take home the title of FMG Young Farmer of the Year.

This year the Grand Final week took place in Invercargill. James Goodwin was the Grand Final convenor and did an excellent job leading his committee to organise and execute a very successful Grand Final.

This year with the change in Contest Board structure and the NZ Young Farmers events team working more closely with the Grand Final committee we were able to ensure key elements were met and the high level of event we aim to put on for all the industry partners was achieved.

The contestants competed in the following challenges over the week.

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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Grand Final Events :

Technical day

Following a visit to the Clarke’s Farm at Wyndham, our grand finalists were put to the test in the technical challenges on Thursday at the Southern Institute of Technology. Throughout the day the contestants had to:

- Complete a full case study on the Clarke’s farm - Undergo scrutiny during the Massey University Agri-Growth Interview - Tackle the Millenium Farming HR Challenge - Present their innovation project to a panel of judges for the AGMARDT Agri-Business, Market Innovation Challenge.

Parade and Opening Ceremony

The parade saw not only our seven contestants and a huge turnout of TeenAg and AgrkidsNZ teams but also a large number of our past grand finalists and Grand Champions take to Gala Street. We had vintage machinery and previous vehicles won in the contest as well as a mix of the new gear avaliable with Honda and New Holland.

Following the parade the crowd watched the opening ceremony, where Te Radar introduced our contestants and Mayor Tim Shadbolt welcomed us all to ‘sunny’ Invercargill. To end the event we finished with a fierce tug of war battle, where the grand finalists competed against some past grand champions as well as some of the TeenAg teams and got dragged through the dirt.

50 Year Celebration Dinner

On Thursday evening a celebration dinner was held with 400 people in attendance. The event was held at the ILT Stadium Southland and was all about celebrating the 50 years of the Young Farmer of the Year Contest.

The night began with lots of mingling over drinks, nibbles and plenty of reminiscing. The show started with the Meridian Energy Agri-Knowledge challenge which saw the contestants each complete a 3 minute speech on their given topic.

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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After dinner the audience heard from the current and past principal sponsors and past grand champions were presented with a honorary 50 year badge.

Practical day

Friday morning was a fresh start in the south. Fisrts task of the day was the farmlet, as the contestants started at 7 am, this meant they had to spend the first hour in the pitch black.

Throughout the day they completed:

- Five modules - Farmlets - Head to Head fencing challenge

Finally finishing with an adrenaline pumping agri-sports race. It was great to have the support from Worksafe for the Agri-Sports at Grand Final and reinforce the Safer Farms safe practices.

Despite the cold miserable weather the crowds were spectacular and stayed to show their support across the day. The TeenAg and AgrikidsNZ teams also battled it out in their modules as well as the race-off and face-off challenges to be crowned the 2018 Grand Final winners.

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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Meridian Energy Agri-Knowledge Quiz & The Grand Final Awards Evening Show

Saturday evening we had 1006 people attend at the ILT Stadium Southland to witness the Meridian Agri- Knowledge Quiz and to find out who the 50th Grand Champion would be.

In front of a sell-out crowd the quiz was the final challenge for our contestants and they were clearly relieved when it was all over. The awards were announced and Logan Wallace was crowned the 50th FMG Young Farmer of the Year.

The night was a great success, with a lot of entertainment for everyone.

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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The Results

FMG Young Farmer of the Year 2018 – Logan Wallace from Otago/Southland

2nd Place - Cameron Black from Aorangi

3rd Place – Josh Cozens from Waikato/Bay of Plenty

• Meridian Energy Agri-Knowledge Challenge – Josh Cozens • AGMARDT Agri-Business Challenge – Patrick Crawshaw • Massey University Agri-Growth Challenge – Logan Wallace • Ravensdown Agri-Skills Challenge – Logan Wallace • Agri-Sports Challenge supported by Worksafe – Logan Wallace • Community Footprint – Josh Cozens • Peoples Choice – Patrick Crawshaw • Community Footprint – Josh Cozens

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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Media Stats for FMG Young Farmer of the Year Grand Final 2018

Social Media – 1 month period – June 20 – July 20.

FMG Young Farmer of the Year Facebook Page: 4907 page likes to 5369 190,512 people reached 71,246 Post engagement 6,953 Page views 33,086 video views

NZ Young Farmers Facebook Page: 10,105 page likes to 10,299 87,244 people reached 1,800 Page views 17,129 post engagement 5,280 video views

When combined the two pages reached nearly 277,756 people with 88,555 engaging with those posts.

Television • Saturday night live stream through the NewsHub Website was extremely popular with 10,000 views • TeenAg winners appeared on the Project Friday night following their prize giving • Coverage on the AM Show • Coverage in Primetime on TV 1 News and NewsHub • Great buy in from Southern Media outlets including Allied Press/ The South Today for video production and coverage. • AgriKidsNZ feature on WHATNOW

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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Stats from Media works productions

Date Day Programme TV viewers Livestream On-demand Total 06/07 Friday The AM Show 297,905 3633 Na 301,538 06/07 Friday NewsHub live 563,776 2026 674 566,476 at 6pm 06/07 Friday The Project 666,473 961 319 667,753 08/07 Sunday NewsHub live 732,213 3659 916 736,788 at 6pm Total reached 2,260,387 10,279 1,909 2,272,575

FMG Young Farmer of the Year Production Streaming numbers 14th July – August 1st on ThreeNow Episode one – 1406 Streams Episode two – 378 Streams Episode three – 352 Streams Total – 1406

Radio Working closely with the Rural Exchange team through the Mediaworks production deal, Logan had an interview Sunday morning and the TeenAg winners in the week following. Mediaworks partnership with More FM Southland – Listening audience of 17,800 and the involvement of the More FM Breakfast show at practical day.

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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Press Releases In the build up to, and across the Grand Final with all press releases sent having great pick up across the country – made easier with the use of the Media Google Drive including high res images required. Highlights: • Full front page of the Southland Times dedicated to the FMG Young Farmer of the Year in the build up to Grand Final. • Full Front Page of the Southland Times Monday July 9 – Logan Wallace winning. • Front pages of Ashburton Guardian, Central Rural Life and Southland Rural Life dedicated to Grand Final; • Farm Trader magazine - Four page spread of photos and a story on Logan Wallace winning provided by NZ Young Farmers; • CHB Mail front page on Ongaonga Milkyways attending AgriKidsNZ Grand Final; • Eight page liftout in final NZ Farmer newspaper profiling all grand finalists and the contest in June – all written and provided by NZ Young Farmers.

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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Financial Overview

Outline of expenditure directly associated with the Grand Final event – Invercargill 2019 ($NZD)

Expenses

Venues 19,637 Catering 115,943 AV 77,051

Hire - Party Plus 8,287 Band/Entertainment 4,050 Transport 1,024

Security 4,396 Craigs Print & Design 2,570 Accomodation 15,319 Food & Beverage 1,217 Total 249,494

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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Appendix - Background

The first Young Farmer Contest was held in 1969, it has continued annually throughout New Zealand ever since, and is unique in the world for its national reach and breadth of competition.

The contest is open to New Zealand Young Farmers (NZYF) members aged 16-31 years old and the contest takes place across seven regions; Otago/Southland, Aorangi, Tasman, Taranaki/Manawatu, East Coast, Waikato/Bay of Plenty and Northern.

The Contest has developed into a high-profile, multi-disciplined agricultural challenge, testing a range of practical, management and business skills. It aims to:

• Set the benchmark for excellence with opportunities for young people to develop a range of skills and work towards building careers in the primary industries; • Showcase the Agri-sector to the wider New Zealand public; • Encourage and build the confidence of young people to achieve and succeed in the sector.

The Contest is New Zealand Young Farmers’ showcase event. It is managed by New Zealand Young Farmers National Office with support from a Contest Board and a large number of volunteers from NZYF Clubs throughout New Zealand. In recent years, on average 300 Young Farmers members from more than 70 NZYF Clubs compete to take out the title.

The Grand Final sees the “cream” of New Zealand Young Farmers members compete for the coveted and prestigious title – FMG Young Farmer of the Year Grand Champion.

Image: Past Grand Champions who attended the 50th Year Celebration Dinner

FMG Young Farmer of the Year | 181 Kirk Rd, Templeton | PO Box 23141, Hornby 8445 | 03 344 2473 http://www.FMGyoungfarmercontest.co.nz

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Southern Rumble Sat 14th July 2018 ILT Stadium Southland

Accountability Report – Invercargill City Council Events Committee and Venture Southland

Invercargill City Council Events Committee funded $15,000 and via Venture Southland provided associated services to help SPW showcase the SPW Southern Rumble. The event was held on the 14th July 2018, which was timed at a point where there were limited events on the Invercargill events calendar.

This was the largest independent wrestling event seen in New Zealand for over 27 years, arguably ever, if you take into consideration the audience reach it gained on digital platforms that were not available back then. The event brought in famous names Tenille Dashwood, Will Ospreay and Bea Priestley (with pedigree from UK, USA and Australia) that exposed us to their fans and gave significant big exposure through their social channels. Furthermore we were able to attract national media personalities of Rhys Mathewson (star of 7 days) and Jim Cawthorn (Rock radio host).

Since the show, SPW and Southland has been talked about and featured across multiple media channels as the hub of Pro Wrestling in New Zealand & Australia. These include: News Channels in NZ & Australia, Radio, Podcasts, Websites, Magazines and Newspapers. This kind of exposure is not measurable but has no doubt had a positive impact. This aligns with desired benefits of event of media exposure and city profile – particularly as an innovative city centre where opportunities are prevalent.

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Economic Value / Community Support / Venue Usage

Total Attendance – 1,215

We attracted 221 fans from outside of Invercargill to attend the event, of which 157 were from outside of Southland and would have required at least one night’s accommodation in the City. Based on this number it is estimated that additional direct income (that from outside the city) was approximately $40,000 ($250pp x 157 from outside Southland + $125pp x 64 from Southland but not Invercargill).

When combined with Invercargill residents ($75pp x 994) the total direct impact is approximately $115,000. This event also exposure a number of Invercargill residents to the ILT Stadium Southland facilities with many citing it was their first visit to the venue, and being blown away by the quality of the facilities available. The venue was ideal and had capacity to hold the audience (which no other venue in Invercargill is large enough).

REGION ATTENDEES North Island 31 South Island 126 Southland 64 Invercargill 994 TOTAL 1215

These figures do not include contractors or competitors whom were involved in the delivery of the event. The twelve individuals from outside the region spent around $6,000 over the 2 to 3 days in Invercargill.

We were very fortunate to be supported by a variety of groups in the Invercargill community to help put this event together. Overall, we made a profit of approximately $6,000, however the following sponsorships / donations / discount /in kind support do need to be taken into consideration. The priority of the event was to ensure that wrestling had the opportunity to be shared with wider Invercargill community, and provide national profile, and cover all costs, so it is pleasing that the event was able to demonstrate its ability to be sustainable (with the support of local funders and supporters).

Organisation Contribution ICC $15,000 ILT $15,000 Good Cheerful Productions (discount) $9,000 Venture Southland (in kind) $8,000 BDL Productions (discount) $5,000 MediaWorks The Rock (in kind) $2,000 ILT Stadium Southland (discount) $2,000 Whats On Invers (in kind) $1,000 Findlater Photography (in kind) $800 Transport World/Dig This (in kind) $300 Seriously Good Chocolate Company (in kind) $200 TOTAL $58,300

Community Access

An important factor of this event was to ensure that it was accessible to people of Invercargill, which was achieved by the use of the ILT Stadium Southland as a central and large venue and by affordably pricing the event (from $20.00 up to $50.00). Further to this we leveraged the celebrity facet by having

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the headliners performers and celebrities to local events and attractions – including ILT Kidzone, Waxy’s Comedy Night, Dig This, Bluff, and the Southern Scenic Route.

Brand exposure – Corporate Signage/Logo Usage

We included the ‘Invercargill’ and Venture Southland logos in various places before, during and after the event.

 Official artwork and announcements leading up to the event.  Printed on the Ring Canvas and Ring Skirts visible to all in attendance an on the final edit of the show (On Demand – DVD & BluRay). These will be used all shows going forward (while they last)  Promotional activities including posters, flyers, web and social media adverts  Printed on the 2000 promotional bandanas distributed in the week of the event, these were handed out at the stadium, by the Rock radio station and at the Invercargill Kidzone festival  Included as a sponsor on the big screens and mentioned by the ring announcer throughout the event

Canvas Brand Crowd Shot

Branded Banadana

Skirt Brand

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Public Relations / Media Exposure

The event was mainly promoted prior to the event through local and national social media channels (Facebook, Instagram, and Twitter of SPW, Southlandnz, Invercargill i-SITE, The Rock/NZME and individual competitor’s profiles), achieving a reach of over 100,000 views. This was supported by traditional media of posters and flyers (distributed in Southern NZ) and radio promotion via the MediaWorks network.

The show was recorded and has been digitally distributed achieving an audience over 100,000 via the online streaming channels. Major audiences of this include UK, USA, Japan, & Canada. This all has Southland and Invercargill ads and branding.

We teamed up with the Rock FM and had national exposure through giveaways and features on air. This included accessing the MC services of Rhys Mathewson and content writer/radio jock Jim Cawthorn – both of whom have indicated they would be keen to be involved again. We ran a competition and campaign with Air NZ for flights, accommodation and tickets promoting the Southland region as a destination, which results in 221 entries.

Many features and articles across National and international media were published – please see a sample of these at the end of this document.

We were able to include two free access events in the community, one being at the ILT establishment, Waxy’s comedy night (Friday the 13th July) and the other at the ILT Kidzone festival (Saturday 14th July)

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Social Media Posts by Tenille Dashwood

Since the show we have distributed images and video across social media platforms. Many of these have gone viral across the hard-core wrestling fan base (achieving viewership in excess of 100,000) which has created a buzz that we can capitalize on in the future.

One of our main goals was to make our local talent the ‘stars’ and this has worked, since the event we have had multiple local talent be approached for work overseas (such as JK Moody, Hooligan and T - Rex participating in Melbourne City Wrestling and Pro Wrestling Australia in 2018 and 2019).

Learnings

The actual ‘stadium show’ was not anywhere as daunting to plan as originally anticipated. Of course, it was still stressful, however with all the financial support and knowledge we could tap into with the likes of the Invercargill City Council, Venture Southland, ILT and ILT Stadium Southland staff the event was run smoothly and very professionally.

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Would we like to do it again next year? Absolutely. I think we can make it more of an experience with the fans and give them more access to the wrestlers over the weekend and make it a truly engaging experience. As you will see above, the support from the community is vital to the event’s success.

We were happy with all the positive reactions from everyone who attended as well and learning a great majority of those who attended had never stepped foot inside ILT Stadium Southland.

Sample Media Results:

https://www.youtube.com/watch?v=bUkJmfNC6SM NZ https://squaredcirclesirens.com/__trashed-12/ USA https://lastwordonprowrestling.com/2018/09/14/recap-spw-southern-rumble/ UK http://sports.freefrencharticles.com/index.php/2018/07/15/cest-une-chose-southland/ FRANCE https://www.stuff.co.nz/southland-times/news/105496843/wrestling--its-a-southland-thing NZ https://zh-cn.facebook.com/WhatsOnInvers/posts/southern-pro-wrestling-nz-are-excited-to- announce-that-tenille-dashwood-will-be-/2173484372691910/ CHINA http://www.southlandexpress.co.nz/sports/its-history-in-the-making/ NZ https://www.reddit.com/r/newzealand/duplicates/807mbm/former_wwe_superstar_tenille_dashw ood_announced/ USA https://www.cagematch.net/?id=2&nr=8116&page=4 EUROPE https://www.kayfabia.com/Event/Details/147863 https://sometag.org/account/tenilledashwood/411090612/?hl=es SPAIN

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2018 ILT KIDZONE FESTIVAL REPORT

Southland’s most popular family event, the 14th annual ILT Kidzone Festival was held over six days in the July school holidays from Wednesday 11 July to Monday 16 July 2018 at James Hargest College senior campus, Invercargill.

New theme and activities: ‘Around the World’

This year’s ‘Around the World’ theme had a focus on multiculturalism and diversity, also tied in with Venture Southland’s ‘Welcoming Communities’ project and was timely with the resettlement of the Colombian refugees in Southland. As part of this theme, children were issued with an event style passport (upon entry into the festival) with which they could collect stamps from each of the seven continents of the world at different activity stations around the festival.

Additionally, new activities were added to the festival programme including Sumo wrestling, Southland Football, Jamaican Rhythm & Dance room, flax weaving and Invas Corps Multiplayer Gaming Club.

“We had a great time, as always. The boys (12 & 7) loved their faves: zorbs, crazy bikes and woodwork room. The Antarctic room was a surprise winner this year, big thanks to the very interesting man that was running it. The flax weaving was also a hit. I appreciated the better selection of foods available. Thanks for such a well-run, family friendly, affordable event, looking forward to next year.” Patrons and Staffing

Patrons and Timing

Patron numbers were on par with last year, with over 10,000 people through the doors over the six day period. Part of the event’s success is due to the timing of when it is held. There is no other family- friendly event of this scale or duration held during the winter school holidays in Southland.

Staffing

The event team worked 13 consecutive days to deliver a successful 2018 ILT Kidzone Festival, which included five days of pack-in in the lead up to event, and two days of pack-down after the final day of the festival. There is a large contribution from Venture Southland staff in many aspects of the festival. Aside from the Festival Director, there are around 10 staff members from Venture Southland who also contribute a great deal of resource to ensure another successful festival is delivered. This includes staffing, design, marketing, maintenance of equipment, ticket issues and cash flow. It is important to note that these contributions are vital components of ILT Kidzone.

Volunteers

We had a devoted and skilled team of almost 300 volunteers as part of this year’s ILT Kidzone Festival – our largest volunteer pool yet. Volunteers are recruited annually, specifically for the event that year, many of which return each year. Of those that volunteered at the 2018 ILT Kidzone Festival, 43% had volunteered at the festival before, highlighting the enjoyment and gratification volunteers feel in giving

2018 ILT Kidzone Festival Report Page 1 of 7

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back to the Southland community and being part of the success of such a large event. With the remaining 57% of our 2018 ILT Kidzone volunteers being new to the event (in a volunteer capacity), our recruitment drives and targeted marketing campaigns have proven to be effective. Our volunteer numbers ensured all activities and stations were fully operational.

Prior to the event we held training sessions for volunteers for particular activities, which provide fantastic opportunities to up-skill our volunteers. Training sessions held included broadcasting training for the Radio Kidzone caravan, hair styling training for the H&J’s Funky Do’s room and make-up tutorials for the Spooky Make-up room. All volunteers were also briefed and trained on how to use and manage equipment prior to the event at volunteer orientation sessions, for health and safety reasons.

From our online survey to patrons, 97% of respondents rated staff and volunteers as good (or better than good). Additional feedback from the ILT Kidzone Facebook page demonstrates the appreciation and support of ILT Kidzone volunteers:

“Great fun - fantastic volunteers. Safety approaches were great.”

“It’s a very well-run festival & heaps of volunteers”

“Thank you to all those that contribute to this great experience. I thought the young volunteers were very professional and fantastic. A credit to them. Always a great time had at ILT Kidzone.” Budget

This year’s income was slightly less due to changes in funding criteria from some of our former funders. Funding previously sourced from the ICC and SDC Creative Community Schemes were no longer accessible due to changes in eligibility. New funding opportunities and partnerships will continue to be explored to manage this challenge, with event reserves used as needed. Tickets

Ticket Sales

Due to inflation and the increase in expenses such as staff wages, consumable materials, equipment, entertainment, etc. the price of festival admission was raised to $17 per person, per day ($15 for the last few years).

2018 saw tickets sold through many channels – online via the ILT Kidzone website, over the counter at the Invercargill i-SITE, the Southland District Council Area Offices and at the Gore Visitor Centre, as well as new ticket outlets ILT Stadium Southland, Southern Farmers Market and via pop-up stands at other community events. Ticket that were not sold prior to the festival were available on the day for door sales.

Sponsored Tickets

ILT Kidzone has three initiatives in place to increase accessibility for families that may not otherwise have the opportunity to attend:

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1. Part of funding received from the Community Trust of Southland is to cover the cost of 500 sponsored tickets that are distributed to low decile schools across Southland 2. A call is put out to Lions and Rotary Clubs across Southland for sponsored tickets so that these can be gifted to a variety of support services across Southland (such as PACT, ABLE, Loss and Grief Centre, etc.) 3. Patrons purchasing tickets via the ILT Kidzone website can purchase sponsored tickets (in addition to their own). This year, the 22 tickets sponsored through the website were gifted to the new Colombian families via the Red Cross. “I am writing to thank you for the generous donation of ILT Kidzone passes given to the resettling Colombian families via the Red Cross Resettlement Programme. We heard some great stories about how much the kids (and adults) liked going along! It sounded like a fantastic event, and something fun for the families to do that they might not have otherwise had the ability to enjoy.” – Invercargill Red Cross Refugee Programmes Team Leader Successes

Feedback

The 2018 ILT Kidzone Festival was well supported by the Southland community and further abroad. A survey was emailed to patrons at the conclusion of the festival, and also posted on the ILT Kidzone Festival Facebook page for patrons to provide feedback on the event and share their thoughts on the festival overall. 97% of patrons that responded to this survey said they would recommend the ILT Kidzone Festival to others. A question in the survey asked patrons to share their comments describing their experience at ILT Kidzone 2018. Some of the comments are listed below:

“I was blown away by how well thought out the entire event was. I've only been living in Southland for 4 years, and a patent for only 1.5 of those years and I had no idea there were events of this calibre available for children. I liked that there was a good range of activities for younger children.”

“It was (as always) a great way to spend quality time with my granddaughter and a neat way to learn more about her likes/dislikes, abilities and interests. Well run and inspirational event.”

“The children love the positive atmosphere and the huge range of activities. There is most definitely something for everyone. I love that activities are spread out and there is lots of space available. It's great that many activities are in the same place each time (Hama beads, bubbles, building etc.) so we know exactly where to go. The volunteers are always friendly, there's a place to go if you need information, there are plenty of activities to do both inside and outside which means the weather isn't really a problem.”

“Great day out. Kids have been enough times they know what they enjoy and I can relax and catch up with other people and meet them every now and then. Love seeing the other children's expressions when they are doing something fun. Fantastic resource for the winter holidays!!”

“Awesome. I meet a Canadian grandma who told me this is amazing there’s nothing like it anywhere else in the world which says it all. We also came down early to visit bluff, demolition world and the White House with playground. It seems such a good event to also bring attention to other great

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activities in Invercargill too. We came last year with friends who heard about it from us and with have another two families that want to come next year.”

“Was a newbie and totally surprised at how well organised it was and initially thought it cost a lot of money but after experiencing it first-hand it’s a great day out for kids and value for money.”

(Feedback received via Survey Monkey)

Patrons that took part in the online survey were also asked to rate several aspects of the festival including range of activities, quality of activities, staff and volunteers, access to information and amenities, and their overall experiences of the festival. The response was overwhelmingly positive with 99% of respondents rating the range of activities available as good (or better than good), 99% of respondents rating the quality of activities available as good (or better than good), and 96% of respondents rating their experience at the festival overall as good (or better than good). “Was nervous taking my 3 month old daughter with us but the facilities available were tailored for all needs, very impressed.”

“This was our third year attending ILT Kidzone and we stayed for an extra third day. My daughter wants us to go for three days next year! We love ILT Kidzone. It’s so nice to go somewhere that is entirely set up for children and really focused on kids having fun, and having fun through trying new activities and learning. And as a bonus, adults have a great time too!”

Accommodation Stays

It is pleasing to report that 15% of patrons surveyed travelled from outside of Southland to attend the 2018 ILT Kidzone Festival.

Survey respondents that travelled from outside of Southland came down from locations such as Queenstown, Dunedin and Christchurch.

Out of our patrons surveyed, 17% stayed at another location in Invercargill rather than returning home after the festival. For those that stayed at another location in Invercargill, it was a 60/40 split between

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staying with friends and/or family vs another accommodation (e.g. motel, hotel, B&B, camping) respectively.

“Just want to say a big thanks and congrats for the organisation of the festival. It was amazing! This was my first time, and I was completely blown away: super well organised, packed with activities, volunteers all super nice and polite. Great atmosphere too. We live in Queenstown but have family here, so surely will be bringing the kids back next year. Invercargill should be proud of this event- I've been to a lot of things with/for kids but today was by far one of the best days ever.”

“We went for the first time in 2017 and my daughter loved it. Went again in 2018 and my daughter loved it even more. She wants to go back again next year. Well worth the trip from Dunedin - even after 2 days we hadn't done everything. A HUGE thank you to the volunteers and organisers. Super friendly and enthusiastic - they really make it fun for the kids.”

“My grandchildren come down from Christchurch each year and would never miss it. We all love it and appreciate the effort that goes on before, during and following the festival.”

Marketing

Our main marketing tool for ILT Kidzone is the official ILT Kidzone Festival programme. 15,000 programmes (A5, 12 pages) were printed and distributed to primary schools and childcare facilities throughout Invercargill, Southland, Gore and Fiordland.

Budget was also allocated towards advertising with The Southland Times via a home page take over on the Stuff website; local radio stations – The Hits and More FM; on the ILT Kidzone Facebook page; street banners and street flags.

Another one of our marketing tools is the ILT Kidzone website (www.iltkidzone.co.nz). The website is currently being redeveloped to incorporate more information for patrons on activities available at the festival as well as better search functions including being broken down into categories and age brackets to help families plan their time at ILT Kidzone. The new website will also incorporate private portals for both volunteers and for contractors/food vendors/outside providers so that event information is centralised and user experience is streamlined.

One of the questions we asked our patrons in the post-event survey was to indicate how they heard about this year’s ILT Kidzone Festival. This feedback helps us to align our marketing accordingly for next year’s festival. The responses highlighted that the majority of patrons heard about the event via Facebook, word of mouth and via email.

Media

As per previous years, the ILT Kidzone Festival generated lots of positive media stories across digital, print and radio platforms.

Please refer to the links below to see a snapshot of some of the media coverage received before, during and after the ILT Kidzone Festival.

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Stuff.co.nz – 27 Jan 2018 https://www.stuff.co.nz/southland-times/news/99541174/ilt-kidzone-a-highlight-on-any-southland- family-calendar

What’s On Invers – 5 July 2018 https://whatsoninvers.nz/new-activities-on-offer-at-2018-ilt-kidzone/

Channel 39 – 11 July 2018 http://www.channel39.co.nz/news/14th-ilt-kidzone-event-success

Stuff.co.nz – 11 July 2018 https://www.stuff.co.nz/southland-times/news/105407552/having-fun-in-the-school-holidays

Otago Daily Times – 13 July 2018 https://www.odt.co.nz/news/the-south-today/south-today-southland/long-serving-volunteer-glad- help-kidzone

What’s On Invers – 14 July 2018 https://whatsoninvers.nz/annual-ilt-kidzone-festival-popular/

Southland Express – 19 July 2018 http://www.southlandexpress.co.nz/out-about/ilt-kidzone-festival/

New Initiatives and Opportunities

Healthy & Diverse Food Options

In tying in with this year’s theme ‘Around the World’ and with our focus on multiculturalism and diversity, I was keen to broaden the food options available to patrons as a huge part of multiculturalism and diversity lies with food, and the cultural traditions that are practiced through food and in coming together as a community. With ILT Kidzone a platform for community education, this was also a great opportunity to help families become more aware of diversity in our community through greater exposure of different cultures in as many different ways as possible. For the 2018 ILT Kidzone Festival we introduced an international food court as part of the event, to celebrate the variety of cultures and cuisines across Southland and the world. This meant increasing the number of food vendors from 13 in 2017 in 17 in 2018, showcasing cuisines such as Indian, Filipino and Sri Lankan, as well as traditional Kiwi food including Hangi.

“The increased amount and range of food suppliers was an excellent addition this year”

One of the most popular activities at ILT Kidzone is Incredible Edibles; an activity designed to get children excited about food, learning how to follow simple recipes and enjoy their own edible creations. This year in tying in with our ‘Around the World’ theme and in trying to offer healthier food options, children were able to make Japanese Bento pandas and vegetarian Mexican tacos. These options showed children that healthy food can be fun, easy to make and delicious, and educated them about popular dishes in Japan and Mexico.

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Improved Accessibility

For the second year, we worked in partnership with Autism Southland to bring special access to families that had never attended the festival. On the last day of the festival, we opened the doors early for a ‘sensory sensitive’ session for families with autistic children. Families were provided with an alternate entry/exit point to avoid the foyer display (which can be intimidating to these children) and Mr Whippy also provided free ice-cream vouchers upon entry. Some of specially selected volunteers then ushered these families to particular areas of the festival which are known to get busy with crowds, and again helped these children access activities which at peak periods would be overwhelming. This initiative was again really well received and feedback of thanks from families involved, and from Autism Southland has been encouraging. We will again offer this to families in 2019.

“A great idea and thanks so much for allowing children with sensory needs their own time on the Monday morning. I took my grandson who has autism and it allowed him to try some new experiences he would normally shy away from. He was much calmer and happier than last year and had a great time. A big thanks to the organizers, sponsors and the amazing volunteers who make this event happen. Well done.”

“Having the chance to explore the environment for children with autism early proves to be extremely beneficial. Please keep this up.” Conclusion

Based on the feedback and the current evaluation of the financials we believe that the 2018 ILT Kidzone Festival was a success and will continue to be an iconic and popular event for Southland.

Planning for the 2019 festival is underway for Wednesday 10 July – Monday 15 July, 2019. Other potential venues will also be explored for the future as “there is likely to be a year in which the [current] site will be unavailable due to a major renovation of the Administration Block” at James Hargest College senior campus.

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37 Events Committee - 2 November 2018 - Financials

Invercargill City Council Events Funds For the period 1 July 2018 to 25 October 2018

2016 - 17 2017 - 18 2018 - 19 Events Funds - Creation/Promotion $ $ $ Funding Annual funding budget 100,000 100,000 100,000 Balance remaining from previous years 91,016 193,016 209,625 Transfer from Civic Events Fund 50,000

Total funding 241,016 293,016 309,625

Grants paid Stadium Southland - NZ Breakers match 10,000 Tickertape victory parade 10,478 Targa Rally 20,000 New Zealand Young Farmers Clubs Inc 15,000 Bluff School's 150th reunion 5,000 Venture Southland - Spring Festival 13,000 Netball South 10,000 Arts Murihiku 2,500 Venture Southland - Wrestling event 15,000 Southland Sports Car Club 15,000 Kart Sport Southland 5,000 Surfing New Zealand - Ultimate Waterman event 20,000 Nitro Circus 5,000 Tour of Southland 5,000 Southland Orienteering Club 2,000 Southern Mustang Club 5,000 Stadium Southland - Christmas Variety Show 6,000 7,891

Total grants paid 48,000 83,391 40,478 Balance remaining to carry forward 193,016 209,625 269,147

2016 - 17 2017 - 18 2018 - 19 Events Funds - Iconic Events $ $ $ Funding Annual funding budget 100,000 100,000 100,000 Balance remaining from previous years (45,000) (70,000) (94,000)

Total funding 55,000 30,000 6,000

Grants paid Invercargill City Charitable Trust - Southland Buskers' Festival 25,000 24,000 Southland Motorcycle Club - Burt Munro event 30,000 30,000 Cycling Southland - Tour of Southland 30,000 30,000 30,000 Venture Southland - Southland Arts Festival 10,000 10,000 Sport Southland - Surf to City event 20,000 20,000 Venture Southland - Kidzone event 5,000 Murihiku Maori and Pasifika Cultural Trust - Polyfest event 15,000 15,000 Southland Sports Car Club 15,000

Total grants paid 125,000 124,000 60,000 Balance remaining to carry forward (70,000) (94,000) (54,000)

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