How High Institutional Embeddedness Affects the Responses of a Mixed Owned Firm to an Environmental Jolt?

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How High Institutional Embeddedness Affects the Responses of a Mixed Owned Firm to an Environmental Jolt? Master’s Thesis MSc in Business Administration – Strategy Track How high institutional embeddedness affects the responses of a mixed owned firm to an environmental jolt? Supervisor: Francesca Ciulli Anastasia Bakoglou-10602836 8-31-2015 How high institutional embeddedness affects the responses of a mixed owned firm to an environmental jolt? Statement of originality This document is written by Student Anastasia Bakoglou who declares to take full responsibility for the contents of this document. I declare that the text and the work presented in this document is original and that no sources other than those mentioned in the text and its references have been used in creating it. The Faculty of Economics and Business is responsible solely for the supervision of completion of the work, not for the contents. 1 | P a g e How high institutional embeddedness affects the responses of a mixed owned firm to an environmental jolt? Table of Contents Abstract ........................................................................................................................................................... 3 Introduction ..................................................................................................................................................... 4 Literature Review ........................................................................................................................................... 8 Institutional embeddedness ......................................................................................................................... 8 State Ownership ........................................................................................................................................14 Environmental jolt ....................................................................................................................................21 Strategic Response ....................................................................................................................................24 Methodology .................................................................................................................................................29 Research design ........................................................................................................................................29 Case Selection...........................................................................................................................................31 Data collection ......................................................................................................................................32 Results...........................................................................................................................................................34 PPC’s Background ....................................................................................................................................34 Electricity Market in Greece .....................................................................................................................37 2009: Realising the upheaval ........................................................................................................................38 2010: Untouched by the crisis.......................................................................................................................49 2011: On the edge .........................................................................................................................................57 Discussion .....................................................................................................................................................68 Conclusion ....................................................................................................................................................73 Limitations ....................................................................................................................................................75 References .....................................................................................................................................................76 2 | P a g e How high institutional embeddedness affects the responses of a mixed owned firm to an environmental jolt? Abstract The study, building upon the concept of institutional embeddedness, aims to investigate how the latter, as a firm’s antecedent, affects and shapes the responses of a firm to an environmental jolt. Institutional embeddedness represents the degree to which a firm corresponds and fits to its environment by complying with the rules and norms imposed by the institutions. During times of upheaval the once enacted strategies might prove insufficient, ineffective and become obsolete. An environmental jolt, an economic crisis in particular, amplifies all weaknesses and rearranges the power held by economic actors. An exogenous disruption, interrupts the routines adopted by companies, even those that had held them successful and profitable. Nevertheless, the extent of the impact it is defined by the firm’s ties with the institutional environment in which it operates. Thus, this study aims to shed some light on how institutional embeddedness affect a firm’s responses to an environmental jolt by employing a longitudinal single case study. The unit of analysis is the Greek Public Power Company, partially owned by the Hellenic Republic. Its mixed ownership signals the degree of its institutional embeddedness and the ongoing economic crisis in Greece represents the ideal environmental jolt and context of study. The results suggest that high institutional embeddedness directly affects the firm’s strategy, initially by exposing the company to dangers and challenges its less embedded counterparts are not faced with and subsequently by dictating its responses and shaping its reactions to the environmental jolt. 3 | P a g e How high institutional embeddedness affects the responses of a mixed owned firm to an environmental jolt? Introduction “Oftentimes, to win us to our harm, The instruments of darkness tell us truths” William Shakespeare (Macbeth) What it certain about any crisis it that it sheds light to the most dark places. A crisis acts like a magnifying glass; it amplifies the smallest detail and highlights any vulnerability. The forces that stay quiescent during times of prosperity are awakened by the environmental jolt and impose pressures to organizations. Those that are well prepared have nothing to fear and they can even capitalize on the opportunities that might arise during a crisis (Wan and Yiu, 2009) but for those unwilling to adapt and adjust their actions to the circumstances can even become extinct (Miles and Cameron, 1982). It is by now an undeniable fact that the recent financial crisis kneeled even those companies that were “too big to fail” let alone those of less significant size. Nonetheless, it also brought to the forefront of discussions the need of state intervention; governments and central banks provided the necessary safeguards so as the crisis would not be further deteriorated (Kellermann, 2011). States’ intervention in economic life has been longed considered as a cause of market failures and many governments were induced by the World Bank to proceed in massive privatizations especially in the Eastern-European countries (Hamm et al., 2012). Nevertheless, scholars have argued how in times of upheaval, like the one we are facing now, states arise as those institutions entrusted by the public to bring the economy back to equilibrium. As Borisova et al. (2012) aptly describe: “the ongoing global financial crisis has led to the largest increase in state intervention since the Great Depression. Direct government ownership in public-traded corporations has increased dramatically since 2008”. This shift, 4 | P a g e How high institutional embeddedness affects the responses of a mixed owned firm to an environmental jolt? however, towards state ownership has several implications for firms and eventually, their performance (Borisova et al., 2012). In addition, Bortolotti and Faccio (2009), using a sample of firms from OECD countries, showed that the project of privatization is far from complete, since governments are owners of almost one-third of firms as they can still exercise control through golden shares. As a result, there is a need to explore how governments affect organizations by integrating these effects into strategic management theories (Pearce et al., 2009). So far, studies on state-owned enterprises (SOEs) have been focusing on emerging or transition economies (eg. Doh et al., 2004; Ramamurti, 2003; Puffer and McCarthy, 2007; Tian and Estrin, 2007), yet developed countries cannot be left outside considering the vast amount of SOEs performing in these economies (Okhmatovskiy, 2010). Moreover, studies focusing on SOEs are limited to the extent that they examine the implications of state vs. private ownership while they should also examine different forms of state ownership (Okhmatovskiy, 2010). Indeed, most firms, especially in developed countries, are only partly controlled by governments, making mixed-owned enterprises (MEs) the dominant model. Yet, only few studies have used MEs as their unit of analysis (e.g. Sun and Tong, 2003; Qi et al., 2000; Vining and Boardman, 1992). Moreover, extant literature has neglected an important aspect related to state-owned firms, which is their level of institutional embeddedness,
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