Mobile Innovation + Media 2015 Recap & What’s Next? 2 @mutualmobile @ntarun
200+ person agency Co-Founder, CEO Clients: Cox Media, ESPN, Mutual Mobile Economist, Disney 3 UnderArmor Healthbox 4 Google Catalogs 5
01 Notable Apps from 2015 6
Twitter Moments 7 BuzzFeed News 8
Nuzzel 9
Apple News 10
NewsGif 11
Emojis are still very popular too! 12 Quartz News 13 Anchor 14 Periscope 15
02 Failures 16
Circa 17
NYT Opinion 18
NYT Now 19
Lessons Learned: Audience then Monetize
“NYT Cooking is free because we realized that perhaps we went too fast toward monetizing NYT Now and NYT Opinion. Maybe in the future, a better path is to first do audience development and then do monetization.”
Clifford Levy, NYT Now Editor 20
03 Emerging Trends 21
Emerging Trend: Messaging 22
Emerging Trend: Messaging 23
Emerging Trend: Messaging 24
Emerging Trend: Messaging 25
Emerging Trend: Messaging 26
Emerging Trend: Messaging
“Clearly messaging apps are where social media is going next, and we and other publishers need to figure them out,”
Tom Standage, deputy editor of The Economist 27
Emerging Trend: Messaging
“Instead of asking you to come to us and be part of this massive room of people shouting over each other, you can bring us to you, and have us be, essentially, one more person in your conversation.” Marc Lavallee, the Times’ editor of Interactive News 28
Emerging Trend: Native Content 29
Emerging Trend: Native Content 30
Emerging Trend: Vertical Video 31
Emerging Trend: Live Video 32
Integrate Commerce 33
Integrate Commerce 34
Emerging Trend: Apps in the Background 35
Emerging Trend: Ad Blockers 36
Emerging Trend: Ad Blockers 37
Emerging Trend: Ad Blockers
Samsung Rolls Out Ad Blocking To Android Devices
Google Boots Ad Blockers From Google Play 38
01 Recap 39
Startups
Flipboard - $200MM Money Raised Pocket - $15MM Nuzzel - $5MM
Summly - Yahoo Pulse - LinkedIn Acquisitions Zite - Flipboard Reverb - NDN
Circa Shutdown Prismatic Flud 40
Emerging Trends
Email Newsletters Adblockers Vertical Video GIFs Bots Podcasts Messaging Apps Integrated Commerce Native Content Live Video 41
01 One more thing 42 Distribution 43
Analog Print Radio TV Digital
Device Web Mobile Watch TV
Medium Text Photo Video VR 44
360 Video 45
Cardboard 46
Google Cardboard 47
Gear 360 + Gear VR 48
VR is the next platform Thank You 50
01 Emerging Trends 51
Mobile Advertising is hard! 52
Mobile Advertising is hard!