Mobile Innovation + Media 2015 Recap & What’s Next? 2 @mutualmobile @ntarun

200+ person agency Co-Founder, CEO Clients: Cox Media, ESPN, Mutual Mobile Economist, Disney 3 UnderArmor Healthbox 4 Google Catalogs 5

01 Notable Apps from 2015 6

Twitter Moments 7 BuzzFeed News 8

Nuzzel 9

Apple News 10

NewsGif 11

Emojis are still very popular too! 12 Quartz News 13 Anchor 14 Periscope 15

02 Failures 16

Circa 17

NYT Opinion 18

NYT Now 19

Lessons Learned: Audience then Monetize

“NYT Cooking is free because we realized that perhaps we went too fast toward monetizing NYT Now and NYT Opinion. Maybe in the future, a better path is to first do audience development and then do monetization.”

Clifford Levy, NYT Now Editor 20

03 Emerging Trends 21

Emerging Trend: Messaging 22

Emerging Trend: Messaging 23

Emerging Trend: Messaging 24

Emerging Trend: Messaging 25

Emerging Trend: Messaging 26

Emerging Trend: Messaging

“Clearly messaging apps are where social media is going next, and we and other publishers need to figure them out,”

Tom Standage, deputy editor of The Economist 27

Emerging Trend: Messaging

“Instead of asking you to come to us and be part of this massive room of people shouting over each other, you can bring us to you, and have us be, essentially, one more person in your conversation.” Marc Lavallee, the Times’ editor of Interactive News 28

Emerging Trend: Native Content 29

Emerging Trend: Native Content 30

Emerging Trend: Vertical Video 31

Emerging Trend: Live Video 32

Integrate Commerce 33

Integrate Commerce 34

Emerging Trend: Apps in the Background 35

Emerging Trend: Ad Blockers 36

Emerging Trend: Ad Blockers 37

Emerging Trend: Ad Blockers

Samsung Rolls Out Ad Blocking To Android Devices

Google Boots Ad Blockers From Google Play 38

01 Recap 39

Startups

Flipboard - $200MM Money Raised - $15MM Nuzzel - $5MM

Summly - Yahoo Pulse - LinkedIn Acquisitions Zite - Reverb - NDN

Circa Shutdown 40

Emerging Trends

Email Newsletters Adblockers Vertical Video GIFs Bots Podcasts Messaging Apps Integrated Commerce Native Content Live Video 41

01 One more thing 42 Distribution 43

Analog Print Radio TV Digital

Device Web Mobile Watch TV

Medium Text Photo Video VR 44

360 Video 45

Cardboard 46

Google Cardboard 47

Gear 360 + Gear VR 48

VR is the next platform Thank You 50

01 Emerging Trends 51

Mobile Advertising is hard! 52

Mobile Advertising is hard!