Tarun Nimmagadda
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Mobile Innovation + Media 2015 Recap & What’s Next? 2 @mutualmobile @ntarun 200+ person agency Co-Founder, CEO Clients: Cox Media, ESPN, Mutual Mobile Economist, Disney 3 UnderArmor Healthbox 4 Google Catalogs 5 01 Notable Apps from 2015 6 Twitter Moments 7 BuzzFeed News 8 Nuzzel 9 Apple News 10 NewsGif 11 Emojis are still very popular too! 12 Quartz News 13 Anchor 14 Periscope 15 02 Failures 16 Circa 17 NYT Opinion 18 NYT Now 19 Lessons Learned: Audience then Monetize “NYT Cooking is free because we realized that perhaps we went too fast toward monetizing NYT Now and NYT Opinion. Maybe in the future, a better path is to first do audience development and then do monetization.” Clifford Levy, NYT Now Editor 20 03 Emerging Trends 21 Emerging Trend: Messaging 22 Emerging Trend: Messaging 23 Emerging Trend: Messaging 24 Emerging Trend: Messaging 25 Emerging Trend: Messaging 26 Emerging Trend: Messaging “Clearly messaging apps are where social media is going next, and we and other publishers need to figure them out,” Tom Standage, deputy editor of The Economist 27 Emerging Trend: Messaging “Instead of asking you to come to us and be part of this massive room of people shouting over each other, you can bring us to you, and have us be, essentially, one more person in your conversation.” Marc Lavallee, the Times’ editor of Interactive News 28 Emerging Trend: Native Content 29 Emerging Trend: Native Content 30 Emerging Trend: Vertical Video 31 Emerging Trend: Live Video 32 Integrate Commerce 33 Integrate Commerce 34 Emerging Trend: Apps in the Background 35 Emerging Trend: Ad Blockers 36 Emerging Trend: Ad Blockers 37 Emerging Trend: Ad Blockers Samsung Rolls Out Ad Blocking To Android Devices Google Boots Ad Blockers From Google Play 38 01 Recap 39 Startups Flipboard - $200MM Money Raised Pocket - $15MM Nuzzel - $5MM Summly - Yahoo Pulse - LinkedIn Acquisitions Zite - Flipboard Reverb - NDN Circa Shutdown Prismatic Flud 40 Emerging Trends Email Newsletters Adblockers Vertical Video GIFs Bots Podcasts Messaging Apps Integrated Commerce Native Content Live Video 41 01 One more thing 42 Distribution 43 Analog Print Radio TV Digital Device Web Mobile Watch TV Medium Text Photo Video VR 44 360 Video 45 Cardboard 46 Google Cardboard 47 Gear 360 + Gear VR 48 VR is the next platform Thank You 50 01 Emerging Trends 51 Mobile Advertising is hard! 52 Mobile Advertising is hard!.