DOCSLIB.ORG

The Corporate Blog As an Emerging Genre of Computer-Mediated Communication: Features, Constraints, Discourse Situation

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Corporate Blog As an Emerging Genre of Computer-Mediated Communication: Features, Constraints, Discourse Situation GÖTTINGER SCHRIFTEN ZUR INTERNETFORSCHUNG Hg.: S. Hagenhoff, D. Hogrefe, E. Mittler, M. Schumann, G. Spindler, V. Wittke igital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintainD relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on The corporate blog as an the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communi- emerging genre of cation? Is email increasingly a channel for work-related, formal communication and thus „for old people“, as especially young Internet users flock to Social computer-mediated Networking Sites (SNSs)? communication: ornelius Puschmann examines the linguistic and rhetorical properties of the features, constraints, weblog, another relatively young genre of CMC, to determine its function C communication computer-mediated in private and professional (business) communication. He approaches the que- discourse situation stion of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse The corporate blog as an emerging genre of genre emerging an as blog corporate The in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and Cornelius Puschmann personal, all essential qualities for companies that wish to make a positive im- pression on their constituents. Cornelius Puschmann ISSN 1863-0944 ISBN 978-3-941875-55-5 Universitätsverlag Göttingen Universitätsverlag Göttingen Cornelius Puschmann The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation This work is licensed under the Creative Commons License 3.0 “by-nd”, allowing you to download, distribute and print the document in a few copies for private or educational use, given that the document stays unchanged and the creator is mentioned. You are not allowed to sell copies of the free version. erschienen als Band 7 in der Reihe „Göttinger Schriften zur Internetforschung“ im Universitätsverlag Göttingen 2010 Cornelius Puschmann The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation Universitätsverlag Göttingen 2010 Bibliographische Information der Deutschen Nationalbibliothek Die Deutsche Nationalbibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliographie; detaillierte bibliographische Daten sind im Internet über <http://dnb.ddb.de> abrufbar. Reihe Band 7 der Reihe „Göttinger Schriften zur Internetforschung“ in der qualitätsgeprüften Sparte des Universitätsverlags Göttingen. Herausgeber der Reihe: Svenja Hagenhoff, Dieter Hogrefe, Elmar Mittler, Matthias Schumann, Gerald Spindler und Volker Wittke. Anschrift des Autors Cornelius Puschmann e-mail: [email protected] Dieses Buch ist auch als freie Onlineversion über die Homepage des Verlags sowie über den OPAC der Niedersächsischen Staats- und Universitätsbibliothek (http://www.sub.uni-goettingen.de) erreichbar und darf gelesen, heruntergeladen sowie als Privatkopie ausgedruckt werden. Es gelten die Lizenzbestimmungen der Onlineversion. Es ist nicht gestattet, Kopien oder gedruckte Fassungen der freien Onlineversion zu veräußern. Satz und Layout: Cornelius Puschmann Umschlaggestaltung: Martin Kaspar und Margo Bargheer © 2010 Universitätsverlag Göttingen http://univerlag.uni-goettingen.de ISBN: 978-3-941875-55-5 ISSN: 1863-0944 5 Contents 1 Introduction 11 1.1 \Wait, what's a corporate blog?" . 11 1.2 Issues of definition . 12 1.3 Methods, data and approach . 15 1.4 Preliminary theoretical considerations . 17 1.5 Aims and scope . 20 1.6 Structure of this thesis . 21 2 Formal, technical and pragmatic aspects of blogging 23 2.1 Proposing a hierarchy of community, purpose and text . 23 2.2 A classification of blogs following Herring . 25 2.2.1 Medium factors . 26 M1: Synchronicity . 27 M2: Message transmission . 29 M3: Persistence of transcript . 29 M4: Size of message buffer . 29 M5: Channels of communication . 30 M6: Anonymous messaging . 30 M7: Private messaging . 31 M8: Filtering . 31 M9: Quoting . 31 M10: Message format . 32 2.2.2 Situation factors . 33 S1: Participation structure . 35 S2: Participant characteristics . 36 S3: Purpose . 37 S4: Topic or theme . 37 S5: Tone . 38 S6: Activity . 39 2.3 Users and uses of private blogs . 40 2.3.1 Update others on activities and whereabouts . 44 2.3.2 Express opinions and influence others . 47 2.3.3 Seek others' opinion and feedback . 48 2.3.4 Thinking by writing . 49 2.3.5 Release emotional tension . 50 2.4 Blogs and the organization of time . 51 2.5 The blog as a virtual discourse situation . 53 2.6 Canonical software features of blog publishing tools . 54 6 Contents 2.7 Chronology in data and discourse.................. 56 2.8 Blog macrostructure......................... 58 2.9 Blog microstructure......................... 60 2.10 Self-directed discourse and the deictic center............ 62 2.11 Audience design........................... 65 2.12 Audience scope............................ 67 2.13 Ego blogging............................. 69 2.14 Topic blogging............................ 69 2.15 Differences in function and intended audience........... 72 2.16 Audience mismatch.......................... 74 2.17 Conversational maxims, relevance and politeness in blogs.... 74 3 The corporate blog as an emerging genre 79 3.1 Aspects of organizational communication............. 79 3.2 Issues of corporate communications on the Internet........ 80 3.3 Origins of corporate blogging.................... 82 3.4 Perceived advantages of corporate blogging............ 88 3.5 A typology of corporate blog subgenres.............. 92 3.5.1 Product blogs......................... 93 3.5.2 Image blogs.......................... 97 3.5.3 Executive blogs........................ 99 3.5.4 Employee blogs / blog hubs................. 99 3.6 A comparison of private and corporate blogs............ 100 3.7 Pragmatic aspects of corporate blogs................ 106 3.8 Flogging................................ 108 3.9 Linguistic aspects of corporate blogs................ 109 4 Corporate blogging case studies 115 4.1 One Louder (Microsoft)....................... 115 4.2 Jonathan's Blog (Sun Microsystems)................ 117 5 Discussion 123 A CBC/Corporati corpus statistics 127 7 List of Tables 1.1 CBC/Corporati statistics . 16 2.1 Medium factors of blogs according to Herring (2007) . 27 2.2 Situation factors of blogs following Herring (2007) . 35 2.3 A model of two approaches to blogging: ego blogging vs. topic blogging . 42 2.4 Conversational Maxims in Blogs . 72 3.1 Communicative actions and their parameters in corporate blogs . 91 3.2 Prounoun frequencies in CBC/Corporati, the British National Corpus (BNC) and the Business English Corpus (BEC) . 112 3.3 Frequent nouns in CBC/Corporati . 113 A.1 Blogs indexed in CBC/Corporati . 130 9 List of Figures 1.1 The GM Fastlane weblog . 11 1.2 Live Journal . 14 2.1 Discourse Model A . 24 2.2 Discourse Model B . 26 2.3 A Twitter user page . 28 2.4 Video content embedded in a blog . 30 2.5 Quoted elements in a filter blog on legal issues . 32 2.6 Blog entries in Google Reader . 33 2.7 Source code of an RSS feed . 34 2.8 A video blog (vlog).......................... 36 2.9 Comments under a blog entry . 37 2.10 The Microsoft Community Blogs hub . 38 2.11 Technorati's most blogged-about topics . 41 2.12 Reasons given for blogging in Lenhart and Fox (2006) . 43 2.13 Motivation to blog given in White and Winn (2009) . 43 2.14 A german-language travelog on life in Japan . 46 2.15 YouTube channels . 54 2.16 Creating a blog post with Wordpress . 56 2.17 MySQL data table of blog posts . 57 2.18 Archive of posts in a personal blog . 59 2.19 F-score over time in the Thomson Holidays Blog . 61 2.20 F-score over time in One Louder . 61 3.1 A simplified model of corporate communication following Horton (1995) . 80 3.2 Quantitative relation of personal, professional and corporate blog- ging according to White and Winn (2009) . 82 3.3 Early Microsoft corporate blog . 84 3.4 Functions of corporate blogs following Zerfaß (2005) . 90 3.5 Weblog traffic statistics in Wordpress . 92 3.6 A typology of corporate weblogs based on function and authorship 94 3.7 The Nike Basketball website and blog . 95 3.8 Wells Fargo's The Student LoanDown blog . 96 3.9 McDonald's Open for Discussion CSR blog . 98 3.10 Employee blog One Louder . 100 3.11 Private ego blog NC . 101 3.12 Private topic blog Ponderstorm . 103 10 List of Figures 3.13 Corporate image blog Marriot on the Move............ 105 3.14 Word cloud of issues covered in Marriot on the Move....... 106 3.15 The Secret Diary of Steve Jobs flog................. 109 3.16 Business and non-business lexis in the Business English Corpus (Nelson, 2006, p. 226)........................ 110 4.1 The weblog of Sun Microsystems CEO Jonathan Schwartz.... 118 11 Chapter 1 Introduction 1.1 \Wait, what's a corporate blog?" Whenever someone asked me over the course of my doctoral studies about the topic of my dissertation, I usually replied that I was investigating corporate blogging, a new form of web-based publishing used by companies for a range of strategic reasons. I would say this carefully and slowly, in a somewhat reluctant way probably typical of PhD students when talking about their research with the non-initiated, as if enunciating each syllable could somehow make the novel concept magically clear to my communicative partner and prevent them from asking the next, inevitable (and of course perfectly plausible) question: \Wait, what's a corporate blog?" Figure 1.1: The GM Fastlane weblog It may seem like a truism, but the emergence of digital media and the Inter- net have revolutionized the way we communicate, to the extent that a plethora 12 Introduction of new concepts have entered our daily lives and new words are only gradually finding their way into the lexicon to describe them.
Load more

Recommended publications
  • Metadata for Semantic and Social Applications
    etadata is a key aspect of our evolving infrastructure for information management, social computing, and scientific collaboration. DC-2008M will focus on metadata challenges, solutions, and innovation in initiatives and activities underlying semantic and social applications. Metadata is part of the fabric of social computing, which includes the use of wikis, blogs, and tagging for collaboration and participation. Metadata also underlies the development of semantic applications, and the Semantic Web — the representation and integration of multimedia knowledge structures on the basis of semantic models. These two trends flow together in applications such as Wikipedia, where authors collectively create structured information that can be extracted and used to enhance access to and use of information sources. Recent discussion has focused on how existing bibliographic standards can be expressed as Semantic Metadata for Web vocabularies to facilitate the ingration of library and cultural heritage data with other types of data. Harnessing the efforts of content providers and end-users to link, tag, edit, and describe their Semantic and information in interoperable ways (”participatory metadata”) is a key step towards providing knowledge environments that are scalable, self-correcting, and evolvable. Social Applications DC-2008 will explore conceptual and practical issues in the development and deployment of semantic and social applications to meet the needs of specific communities of practice. Edited by Jane Greenberg and Wolfgang Klas DC-2008
    [Show full text]
  • Library and Information Science Digest, 7, 2014 Pp
    ISSN: 2006-1463 LIBRARY AND INFORMATION SCIENCE DIGEST Journal of the Nigerian Library Association Anambra State Chapter Volume 7, June 2014. Article SOCIAL MEDIA AND LIBRARY SERVICES: POINTS OF CONVERGENCE Peter Nnamdi Ibe* & Obiora Kingsley Udem** *Nnewi Divisional Library, Nnewi **Dept. of Library and Information Science, Nnamdi Azikiwe University, Awka Abstract The Internet has brought in its wake unlimited opportunities for information sourcing, retrieval and dissemination, as well as plethora of platforms for exchange of information. Among such platforms are web 2.0 technologies like Twitter, Blog, Facebook, My space, Linkedin, Wiki, Flicker and a host of others known and referred to as the social media. The social media is home to millions of subscribers who make use of these sites daily for one information need or the other, to socialize or to interact. One of the core mandates of libraries is to provide needed information for their diverse users. Because of the popularity enjoyed by these social media outfits as a result of ability to disseminate information, it has been latched on by many professions, including libraries whose duty is to provide needed information. This paper discusses the major social media technologies and benefits to libraries. It also explained the need for these social media technologies in the libraries, as well as how libraries can integrate them. The paper concluded by stating that there is need for management of libraries to ensure internet connectivity in their libraries, which is a prerequisite for the use of these applications. 82 © 2014 The Authors, Nigerian Library Association, Anambra State Chapter. Library and Information Science Digest, 7, 2014 pp.
    [Show full text]
  • Abbott, Susan, “Customer Crossroads,” 107 Action Metrics, 307 Adams, Roger, 42 Adbusters Media Foundation, 19 Adgabber
    Index Note to the reader: Throughout this index boldfaced page numbers indicate primary discussions of a topic. Italicized page numbers indicate illustrations. A Anderson, Chris, 250 Andreesen, Marc, 61–62 Abbott, Susan, “Customer Angry Customers Tell 3000 Crossroads,” 107 (Blackshaw), 106 action metrics, 307 animation, 63 Adams, Roger, 42 anonymous ratings, disallowing, 247 Adbusters Media Foundation, 19 anonymous survey, 138 AdGabber, 74, 75, 190 AOL (America Online), 4, 19, 73 395 Advergaming, 21 application developers, in Facebook, 75 ■ INDEX advertising. See also word-of-mouth Atom, 70 American attitudes on, 17 audience backlash against, 26 connections, 304–305 direct mail, 8 defining, 291–292, 321 effectiveness assessed, 298 participation in social media creation, 34 online, 9 understanding, 310 in podcasts, 229 audio podcasting, 71, 174, 228–233 on social networks, 77 audio testimonials, 222 and Social Web, 210 automobile dealers, 129 spending on, 40 awareness, 94–95, 292 time devoted to, 6 building, 269 traditional, 290 marketers focus on, 43 trustworthiness, 20 source of, 83 Advertising Age, 19, 42, 212 advertising avoidance, 154 viewer response to, 16–19 B advertising campaign, response to, 132 backlash airline marketing, 108–109 against advertising, 26 AJAX, 305 from rebates, 105 alli, 80 bacn, 278 Always Be Testing (Eisenberg), 331 bad reviews, 247, 249 Amazon, 21 ballot stuffing, preventing in reviews and online reviews, 176 ratings, 247 reviews of reviews, 248 Bank of America Small Business America Online (AOL), 4, 19, 73 Community, 203 American Airlines, Travel Bag, 165 banner ads, 90, 165 Americans, attitudes on advertising, 17 “Banner Blindness” study, 10 analog data, vs.
    [Show full text]
  • Canada Archives Canada Published Heritage Direction Du Branch Patrimoine De I'edition
    A QUALITATIVE STUDY OF FIVE AUTHORS OF FIVE BLOGS ON TRAINING AND DEVELOPMENT by Kristina Schneider A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts in Educational Technology Concordia University August 2008 © 2008, Kristina Schneider Library and Bibliotheque et 1*1 Archives Canada Archives Canada Published Heritage Direction du Branch Patrimoine de I'edition 395 Wellington Street 395, rue Wellington Ottawa ON K1A0N4 Ottawa ON K1A0N4 Canada Canada Your file Votre reference ISBN: 978-0-494-45326-1 Our file Notre reference ISBN: 978-0-494-45326-1 NOTICE: AVIS: The author has granted a non­ L'auteur a accorde une licence non exclusive exclusive license allowing Library permettant a la Bibliotheque et Archives and Archives Canada to reproduce, Canada de reproduire, publier, archiver, publish, archive, preserve, conserve, sauvegarder, conserver, transmettre au public communicate to the public by par telecommunication ou par Plntemet, prefer, telecommunication or on the Internet, distribuer et vendre des theses partout dans loan, distribute and sell theses le monde, a des fins commerciales ou autres, worldwide, for commercial or non­ sur support microforme, papier, electronique commercial purposes, in microform, et/ou autres formats. paper, electronic and/or any other formats. The author retains copyright L'auteur conserve la propriete du droit d'auteur ownership and moral rights in et des droits moraux qui protege cette these. this thesis. Neither the thesis Ni la these ni des extraits substantiels de nor substantial extracts from it celle-ci ne doivent etre imprimes ou autrement may be printed or otherwise reproduits sans son autorisation.
    [Show full text]
  • Using RSS to Spread Your Blog
    10_588486 ch04.qxd 3/4/05 11:33 AM Page 67 Chapter 4 Using RSS to Spread Your Blog In This Chapter ᮣ Understanding just what a blog is ᮣ Creating the blog and the feed ᮣ Using your RSS reader ᮣ Creating a blog using HTML ᮣ Maintaining your blog ᮣ Publicizing your blog with RSS hat’s a blog, after all? Blog, short for Web log, is just a Web site with Wa series of dated entries, with the most recent entry on top. Those entries can contain any type of content you want. Blogs typically include links to other sites and online articles with the blogger’s reactions and com- ments, but many blogs simply contain the blogger’s own ramblings. Unquestionably, the popularity of blogging has fueled the expansion of RSS feeds. According to Technorati, a company that offers a search engine for blogs in addition to market research services, about one-third of blogs have RSS feeds. Some people who maintain blogs are publishing an RSS feed with- out even knowing about it, because some of the blog Web sites automatically create feeds (more about how this happens shortly). If you think that blogs are only personal affairs, remember that Microsoft has hundreds of them, and businesses are using them more and more to keep employees, colleagues, and customersCOPYRIGHTED up to date. MATERIAL In this chapter, I give a quick overview of blogging and how to use RSS with your blog to gain more readers. If you want to start a blog, this chapter explains where to go next.
    [Show full text]
  • Untangling the World Wide Weblog: a Proposal for Blogging, Employment-At-Will, and Lifestyle Discrimination Statutes
    Valparaiso University Law Review Volume 42 Number 1 Fall 2007 pp.245-290 Fall 2007 Untangling the World Wide Weblog: A Proposal for Blogging, Employment-at-Will, and Lifestyle Discrimination Statutes Shelbie J. Byers Follow this and additional works at: https://scholar.valpo.edu/vulr Part of the Law Commons Recommended Citation Shelbie J. Byers, Untangling the World Wide Weblog: A Proposal for Blogging, Employment-at-Will, and Lifestyle Discrimination Statutes , 42 Val. U. L. Rev. 245 (2007). Available at: https://scholar.valpo.edu/vulr/vol42/iss1/8 This Notes is brought to you for free and open access by the Valparaiso University Law School at ValpoScholar. It has been accepted for inclusion in Valparaiso University Law Review by an authorized administrator of ValpoScholar. For more information, please contact a ValpoScholar staff member at [email protected]. Byers: Untangling the World Wide Weblog: A Proposal for Blogging, Employ UNTANGLING THE WORLD WIDE WEBLOG: A PROPOSAL FOR BLOGGING, EMPLOYMENT-AT-WILL, AND LIFESTYLE DISCRIMINATION STATUTES I. INTRODUCTION Laws are like spider’s webs: if some poor weak creature come[s] up against them, it is caught; but a bigger one can break through and get away.1 Imagine landing your dream job. All of your hard work and education has finally paid off. You accept the job offer, give two weeks’ notice at your current place of employment, and move to another state to start your dream job. Being far from home, and wanting to keep in touch with family and friends scattered around the country, you start up a blog.
    [Show full text]
  • CORPORATE BLOGGING in the TECHNOLOGY INDUSTRY Sarah Harwood a Thesis Submitted to the Faculty of the University of North Carolin
    CORPORATE BLOGGING IN THE TECHNOLOGY INDUSTRY Sarah Harwood A thesis submitted to the faculty of the University of North Carolina at Chapel Hill in partial fulfillment of the requirements for the degree of Master’s of Arts in the School of Journ alism and Mass Communication. Chapel Hill 2006 Approved by: Advisor: Dr. Debashis Aikat Reader: Robert Lauterborn Reader: Wesley Durow 2006 Sarah Harwood ii ABSTRACT SARAH HARWOOD: Corporate Blogging In The Technology Industry (Under the Direction of Dr. Debashis Aikat) Corporations are now exploring the value of blogs as a marketing tool. This thesis investigates how corporate bloggers in the technology industry are using this new technique to communicate with customers. One blogger from each of the following companies: Cisco, IBM, HP, Microsoft, Sun, Adobe, Accenture, Red Hat, Oracle, and BEA , w as interviewed through a series of on-line interviews. Using a basis of two -way communication theory, the interv iews explored whether there is an effective blogging model technology companies can use and if blogs are a viable marketing tool for technology companies. Results demonstrate that blogs are a viable tool in the marketing mix , but this study was inconclusiv e in providing a model for other technology companies to adopt. iii ACKNOWLEDGMENTS This thesis could not have been completed without the help and support of several people. First, I would like to thank my advisor, Dr. Debashis Aikat, for guiding me through the thesis process. It was because of his course, Global Impact of New Communication Technologies, that I chose the thesis topic that I did! To my committee members, Professor Bob Lauterborn and Wes Durow, thank you both for your ideas and insight into the practical application of corporate blogging in the business world .
    [Show full text]
  • The Example of Swedish Independent Music Fandom by Nancy K
    First Monday Online groups are taking new forms as participants spread themselves amongst multiple Internet and offline platforms. The multinational online community of Swedish independent music fans exemplifies this trend. This participant–observation analysis of this fandom shows how sites are interlinked at multiple levels, and identifies several implications for theorists, researchers, developers, industry and independent professionals, and participants. Contents Introduction Fandom Swedish popular music The Swedish indie music fan community Discussion Conclusion Introduction The rise of social network sites is often taken to exemplify a shift from the interest–based online communities of the Web’s “first” incarnation to a new “Web 2.0” in which individuals are the basic unit, rather than communities. In a recent First Monday article, for instance, boyd (2006) states, “egocentric networks replace groups.” I argue that online groups have not been “replaced.” Even as their members build personal profiles and egocentric networks on MySpace, Facebook, BlackPlanet, Orkut, Bebo, and countless other emerging social network sites, online groups continue to thrive on Web boards, in multiplayer online games, and even on the all–but–forgotten Usenet. However, online communities are also taking a new form somewhere between the site-based online group and the egocentric network, distributing themselves throughout a variety of sites in a quasi–coherent networked fashion. This new form of distributed community poses particular problems for its members, developers, and analysts. This paper, based on over two years of participant–observation, describes this new shape of online community through a close look at the multinational online community of fans of independent rock music from Sweden.
    [Show full text]
  • The Power of Corporate Blogging
    02 executive perspective E U G O L A I D D N A The Power of R B W E N E Corporate Blogging: H T Some Guidelines for Doing It Right Corporate weblogs are becoming a fixture on the Web as businesses tune in to the benefits of speaking directly to their markets. n May 31, 2006, The New the column in detail. “Either Mr. Friedman is our ground. In the end, The Times refused to York Times published being a propagandist, or he’s woefully mis­ let us call the column “rubbish.” an article by columnist informed,” Harris wrote. The commentary Why? “It’s not the tone we use in Letters,” Thomas Friedman that fea­ went on to highlight GM’s achievements in wrote Mary Drohan, a letters editor. tured some pointed criti­ improving fuel economy. What rubbish. Ocism of General Motors. GM also began discussions with the New How arrogant. Friedman charged that GM’s promotion York Times’ editorial page editors, hoping In June 2006, bloggers posted more of SUVs was feeding America’s addiction to place a letter to the editor. But the dis­ than 100 articles about the spat. Main­ to oil. Comparing GM to a “crack dealer” for cussions broke down after a week, when stream media picked up on the story. oil dependency, he said the corporation is the sides couldn’t agree on length and Readers flooded the GM Fastlane blog, “more dangerous to America’s future” than terminology. GM’s letter to the editor never posting hundreds of comments, most any other company.
    [Show full text]
  • Young Adult Library Services Association
    THE OFFICIAL JOURNAL OF THE YOUNG ADULT LIBRARY SERVICES ASSOCIATION five ye ng ar ti s a o r f b y e a l l e s c young adult c e s l l e a b y r 5 f a t o in rs librarylibrary services services g five yea VOLUME 6 | NUMBER 2 WINTER 2008 ISSN 1541-4302 $12.50 INSIDE: INFORMATION TOOLS MUsiC WEB siTes TOP FIFTY GAMinG CORE COLLECTION TITLES INTERVIEW WITH KIMBERLY NEWTON FUSCO INFORMATION LITERACY AND MUCH MORE! TM ISSUE! TEEN TECH WEEK TM TM TEEN TECH WEEK MARCH 2-8, 2008 ©2007 American Library Association | Produced in partnership with YALSA | Design by Distillery Design Studio | www.alastore.ala.org march 2–8, 2008 for Teen Tech Week™ 2008! Join the celebration! Visit www.ala.org/teentechweek, and you can: ã Get great ideas for activities and events for any library, at any budget ã Download free tech guides and social networking resources to share with your teens ã Buy cool Teen Tech Week merchandise for your library ã Find inspiration or give your own ideas at the Teen Tech Week wiki, http://wikis.ala.org/yalsa/index.php/ Teen_Tech_Week! Teen Tech Week 2008 National Corporate Sponsor www.playdnd.com ttw_fullpage_cmyk.indd 1 1/3/2008 1:32:22 PM THE OFFICIAL JOURNAL OF THE YOUNG ADULT LIBRARY SERVICES ASSOCIATION young adult library services VOLUME 6 | NU MBER 2 WINTER 2008 ISSN 1541-4302 YALSA Perspective 33 Music Web Sites for Teen Tech Week 6 Margaret Edwards Award Turns 20 and Beyond By Betty Carter and Pam Spencer Holley By Kate Pritchard and Jaina Lewis 36 Top Fifty Gaming Core Collection Titles School Library Perspective Compiled by Kelly Czarnecki 14 Do We Still Dewey? By Christine Allen Literature Surveys and Research 39 Information Literacy As a Department Teen Perspective Store 15 Teens’ Top Ten Redux Applications for Public Teen Librarians Readers from New Jersey Talk about the By Dr.
    [Show full text]
  • A Mobile Learning Journey: Or "A Tale of Two Academics' Pedagogical
    A mobile learning journey: Or "A tale of two academics' pedagogical partnership" COCHRANE, Thom and BATEMAN, Roger <http://orcid.org/0000-0002-3086- 6273> Available from Sheffield Hallam University Research Archive (SHURA) at: http://shura.shu.ac.uk/4400/ This document is the author deposited version. You are advised to consult the publisher's version if you wish to cite from it. Published version COCHRANE, Thom and BATEMAN, Roger (2010). A mobile learning journey: Or "A tale of two academics' pedagogical partnership". In: Sixth International Conference on Technology, Knowledge and Society, Free University, Berlin, Germany, 15-17 January 2010. (Unpublished) Copyright and re-use policy See http://shura.shu.ac.uk/information.html Sheffield Hallam University Research Archive http://shura.shu.ac.uk A Mobile Learning Journey: Or “A tale of two academics’ pedagogical partnership”. Thomas Cochrane Unitec, New Zealand [email protected] Roger Bateman Unitec, New Zealand [email protected] Abstract Today, less than a billion people have access to computers, whereas around four billion people have access to mobile phones. At the same time, the nature of the Internet has been undergoing a revolution labelled ‘web 2.0’. Most web 2.0 tools are also designed to be mobile friendly, allowing reading and updating of web 2.0 content from mobile phones, and also featuring enhanced mobile affordances such as photo and video blogging (from cameraphones), and geotagging (from GPS equipped smartphones). Hence mobile web 2.0 provides a platform for wider access than traditional computing that is context independent, facilitating ‘authentic’ learning environments (A. Herrington & Herrington, 2007, 2006; Jan Herrington, Herrington, Mantei, Olney, & Ferry, 2009) beyond the boundaries of the traditional tertiary classroom.
    [Show full text]
  • Data Visualisation: the Path to Understandability
    DATA VISUALISATION: THE PATH TO UNDERSTANDABILITY Olof Schybergson Paul Kahn CEO, Fjord Managing Director, Kahn+Associates [email protected] [email protected] 2 CONTENTS WHY DATA VISUALISATION MATTERS A Fjord Report examining How service design is being influenced by new current thinking, future paradigms in data and information display developments, and how Understanding data visualisation – the context organisations can harness Information as a commodity the power of effective Data and information overload data visualisation Big data sets – but small screens The rules of successful data visualisation apply to consumer and corporate products alike WHAT ARE THE KEYS TO SUCCESSFUL DATA VISUALISATION? The tools and techniques that make a difference Information dashboards Actionable information Above: An application for building deployment plans The social factor for software projects (top) and aligning projects and events to a single calendar (bottom) by Kahn+Associates. Real-time information Managers in an international corporation are able to see Dynamic information the projects that will affect their division during specific time periods. THE WAY AHEAD What the future holds – and how to plan for it www.fjordnet.com 3 INTRODUCTION Data and information are everywhere. More than methods of distinguishing the data they deliver to fill Fjord believes that struggle towards ever, we are constantly connected to a world in our insatiable need for ‘understandability’. understandability should be actively shaped by which anything from news stories, TV and video service design practice, user insight, and interface content, financial transactions, search results, and However, at present there are only a limited number design. The way in which these disciplines email, Skype, Twitter and Facebook messages crowd of genuinely useful and effective tools that help users interconnect is a crucial part of the puzzle.
    [Show full text]