MEDIA KIT 2019
The Saturday Paper. The whole story. 2 THE SATURDAY PAPER MEDIA KIT 2019 THESATURDAYPAPER.COM.AU
The making of quality media
Our Craft
Passion
Morry Schwartz, the founder of Schwartz Media, started his first publishing company in 1971 with a simple vision: to publish the best Australian writers in the most beautiful way possible. Now, whether it’s a book, a magazine or a newspaper, every publication is still created with the individual care and attention it deserves.
Experience
With more than 40 years of experience curating and editing Australia’s most influential writing and journalism, Schwartz Media has a long reputation for excellence. As well as publishing a groundbreaking weekend newspaper, Schwartz Media publishes the country’s leading current affairs magazine,The Monthly, and sits proudly alongside an experienced book publisher, Black Inc., and the agenda-setting Quarterly Essay.
Distinction
The Saturday Paper offers comprehensive long-form journalism – content that is sadly neglected elsewhere in the media landscape. With a range of unique voices, The Saturday Paper also maintains a sense of trust and independence that can’t be imitated. The bold design and premium production are merely an extension of this commitment to quality journalism.
Influence
The Saturday Paper has lasting relationships with more than 600 of Australia’s most awarded and respected writers – all edited with a rare commitment to perfection. The mix of experienced contributors and fresh talent ensures The Saturday Paper is always the first choice for both writers and readers. THESATURDAYPAPER.COM.AU MEDIA KIT 2019 THE SATURDAY PAPER 3
News, opinion, life, world and sport Newspaper Excellence
The Saturday Paper is the finest example of the craft of news publishing in Australia today.
It’s an effortlessly stylish print and digital newspaper that features generous use of white space, a mastery of language and a burning desire to tell the whole story. MARTIN KAREN MIDDLETON PAUL BONGIORNO This is the type of reading that you seek McKENZIE-MURRAY out, that you want to spend time with and enjoy.
The fully responsive website and app have been designed to put content front and centre, with layouts that are respectful of advertising space and that provide an uncluttered environment for seamless navigation. MADDISON ANNIE SMITHERS MIKE SECCOMBE CONNAUGHTON
NEWSPAPER WEBSITE AND APP EMAIL SOCIAL MEDIA 4 THE SATURDAY PAPER MEDIA KIT 2019 THESATURDAYPAPER.COM.AU
Quality news attracts a premium audience
Our Concept
The Saturday Paper reaches the analytical depth rarely seen by IN A WORLD THAT SEEMS HARDER TO newspapers today. Whether it’s breaking the biggest stories or interpreting the UNDERSTAND WITH EVERY PASSING DAY, week’s news, a focus on meaningful and intelligent reportage ensures each READERS ARE DEMANDING MORE. edition of The Saturday Paper stays with readers long after they’ve put it down.
In a world that seems harder to understand with every passing day, readers are demanding more – they demand news with substance, depth, insight and intelligence. But more than that, they demand journalism that treats them with respect.
THESATURDAYPAPER.COM.AU THESATURDAYPAPER.COM.AU MEDIA KIT 2019 THE SATURDAY PAPER 5
An audience you can’t find anywhere else Exclusive Reach
KEY STATISTICS The Saturday Paper has an extraordinarily loyal and engaged readership. On average, every person spends 70 minutes reading each issue. % The reason is simple: 89% of our readers tell us that The Saturday Paper has 259,000 53 content they can’t find anywhere else. cross-platform audience Mobile
Our advertisers reach an exclusive and unique audience. For many readers, The Saturday Paper is now the only % commercial media they consume. 131,000 3.1 In fact, 45% of readers do not read The Roy Morgan print readership app advertising CTR Sydney Morning Herald, The Age, The Australian or The Australian Financial Review on weekends.
This is a newspaper for brands that aim to start conversations in an exclusive, 268,000 29,000 emma print readership premium segment of the media market. daily email subscribers This is a newspaper for brands that want to influence, not just advertise. 197,000 33,000 web and app readership weekly email subscribers
SOURCES: Roy Morgan Research, March 2019. % Google Analytics, + May 2019. 47 2000 Campaign Monitor, desktop and tablet retail outlets Dec 2018. emma, February 2019. 6 THE SATURDAY PAPER MEDIA KIT 2019 THESATURDAYPAPER.COM.AU
An analysis of The Saturday Premium Paper’s readers Audience
Our readers are highly educated, They lead fast-paced lives and typically Our readers are in high-level positions in affluent and influential. They command spend the remainder of their spare time business, education, health, government, significant purchasing power but are on conferences, travel, culture, dining law, social enterprise, media and the arts. incredibly particular about the things out, reading and postgraduate studies. Although they’re very well paid, their they actually purchase. They prefer They are in their peak earning years, ultimate aim is to be a positive influence only the highest quality, luxury with a mortgage on an inner-city home on society, and they look to The Saturday brands with bespoke, artisan and plus considerable superannuation and a Paper to add nuance and insight to their sustainable qualities. range of investments. understanding of the world.
AVERAGE AGE** MALE/FEMALE* EMPLOYMENT 41% Skilled professional % 47 43/57 13% Owner/partner % AGE BREAKDOWN LOCATION 10 Skilled worker 28% 18 – 34 35% Victoria 9% Mid-management 20% 35 – 49 33% New South Wales 9% Academic 18% 45 – 54 11% Queensland 8% Senior management 18% 55 – 64 7% ACT 5% Chair/CEO/MD 16% 35 – 49 5% South Australia 5% Admin/Office clerk 5% Western Australia 3% Tasmania SOURCES: The Saturday Paper % Reader Survey, 2018. 1 Northern Territory *Roy Morgan Research, Sept 2018. THESATURDAYPAPER.COM.AU MEDIA KIT 2019 THE SATURDAY PAPER 7
AFFLUENT INTELLIGENT A YEAR IN THE LIFE OF A READER
The average reader generates the following activity $398,000 95% over the course of a year: average savings and investments* are CEOs, MDs, chairs, managers, entrepreneurs 16 books purchased or skilled professionals % 12 cinema visits 37 earn more than % $100,000 per year 82 are university educated 6 art exhibition visits % 21% earn more than 54 hold a postgraduate 8 museum visits $130,000 per year degree % % 40 in the ‘Socially Aware’ 5 theatre visits 7 earn more than * $200,000 per year values segment 8 concert visits 8 x more likely to have INFORMED ethical equity funds/trusts* The volume of the readership’s purchasing over the course of a year equates to: % ENGAGED 98 18,480 new cars are well informed about politics mins (European car bias) 89% are regular book buyers 70 spent reading an issue on average $176m on red wine and 67% are passionate about $170m on beer % do not read The culture and the arts 45 Sydney Morning Herald, 629,000 trips booked in Australia and overseas* CULTURED The Age, The Australian or The Australian Financial * 5700+ postgraduate m Review on weekends enrolments 4.5 97% trust rating, more combined attendances at galleries, films, concerts and 14,000 home loans performances per year trusted than the ABC 10,395 new homes 6x more likely to be in the “New School Cool” persona* $211m in donations to charities 8 THE SATURDAY PAPER MEDIA KIT 2019 THESATURDAYPAPER.COM.AU Print Advertising PRINT RATES NATIONAL NSW VIC QLD/SA ACT/TAS/WA Print specifications
Double-page spread $16,000 – – – – Format Press-ready PDF Full page $8500 $5500 $5500 $1000 $800 Colour CMYK Resolution 300 DPI Half page $5500 $4500 $4500 $700 $550 Fonts Embedded Quarter page $3500 $2000 $2000 $500 $320 Max ink weight 230% Bleed/crop marks None Mini strip $2500 $1000 $1000 $300 – Transparency None Overprint Off
POSITION LOADINGS INSERT RATES* Dispatch Please note that The Saturday Paper Outside back cover +50% Up to 14g $180 only accepts print ads via Adstream or Early right-hand page / front half +40% 15–20g $200 Adsend. Please use the following details to submit: Right-hand page +30% More than 20g $220 Page two quarter page +30% Publication The Saturday Paper *INSERT SPECIFICATIONS: Please enquire for Booking no. Provided by Schwartz Media All other preferred positions +15% full requirements of inserts. Website adstream.com.au adsend.com.au
PRINT SIZES (H x W mm)
DPS 374 x 540 Half page Mini strip 184 x 260 45 x 260
Full page Quarter page 374 x 260 92 x 260 THESATURDAYPAPER.COM.AU MEDIA KIT 2019 THE SATURDAY PAPER 9 Print Deadlines ISSUE NUMBER ON-SALE DATE BOOKING MATERIAL INSERTS Deadlines
260 06/07/2019 01/07/2019 03/06/2019 21/06/2019 Booking deadline is 5pm Monday 261 13/07/2019 08/07/2019 10/07/2019 28/06/2019 in the week of publication.
262 20/07/2019 15/07/2019 24/07/2019 05/07/2019 Material deadline is midday Wednesday 263 27/07/2019 22/07/2019 24/07/2019 12/07/2019 in the week of publication.
264 03/08/2019 29/07/2019 31/07/2019 19/07/2019 Insert deadline is 2 weeks prior to 265 10/08/2019 05/08/2019 07/08/2019 26/07/2019 the publication date. 266 17/08/2019 12/08/2019 14/08/2019 02/08/2019 267 24/08/2019 19/08/2019 21/08/2019 09/08/2019 268 31/08/2019 26/08/2019 28/08/2019 16/08/2019 269 07/09/2019 02/09/2019 04/09/2019 23/08/2019 270 14/09/2019 09/09/2019 11/09/2019 30/08/2019 271 21/09/2019 16/09/2019 18/09/2019 06/09/2019 272 28/09/2019 23/09/2019 25/09/2019 13/09/2019 273 05/10/2019 30/09/2019 02/09/2019 20/09/2019 274 12/10/2019 07/10/2019 09/10/2019 27/09/2019 275 19/10/2019 14/10/2019 16/10/2019 04/10/2019 276 26/10/2019 21/10/2019 30/10/2019 18/10/2019 277 02/11/2019 28/10/2019 30/10/2019 18/10/2019 278 09/11/2019 04/11/2019 06/11/2019 25/10/2019 279 16/11/2019 11/11/2019 13/11/2019 01/11/2019 280 23/11/2019 18/11/2019 20/11/2019 08/11/2019 281 30/11/2019 25/11/2019 27/11/2019 15/11/2019 282 07/12/2019 02/12/2019 04/12/2019 22/11/2019 283 14/12/2019 09/12/2019 11/12/2019 29/11/2019 284 21/12/2019 16/12/2019 18/12/2019 06/12/2019 10 THE SATURDAY PAPER MEDIA KIT 2019 THESATURDAYPAPER.COM.AU
Valuable online Essential touchpoints Emails
The Saturday Briefing and The Briefing are essential guides to news, politics and culture, delivered directly to inboxes all over the country. As with any of our print and online mastheads, they are defined by the quality of their editorial.
Advertising highlights
• Premium packages with exclusivity • Daily, weekly or monthly buyouts • Casual bookings available
The Briefing
7am weekdays The Briefing is the first email you’ll open each morning. Alex McKinnon carefully curates the day’s best content and delivers it with a strong analytical voice and plenty of personality.
The Saturday Briefing
6am Saturdays The Saturday Briefing represents the highlights from each issue of The Saturday Paper. It is a taste of the weekend essentials on news, comment, culture and life. THESATURDAYPAPER.COM.AU MEDIA KIT 2019 THE SATURDAY PAPER 11 Digital Advertising
WEBSITE ROADBLOCK EMAIL
TH E
THE
Premium — $150 CPM, 100% SOV Mobile — $150 CPM, 100% SOV The Briefing: Desktop and tablet display: Mobile display: MREC 1: $1000 • Billboard • Mobile banner MREC 2: $500 • Half page • MREC MREC 3: $250 • Leaderboard • Mobile banner The Saturday Briefing: MREC 1 & 2: $1500 APP MREC 3 & 4: $1000 MREC 5: $500
The Briefing email sponsor — $2500 App — $2500, full page • “Brought to you by
ADVERTISEMENT SPECIFICATIONS Advertiser’s note WEBSITE SIZES (W x H px) ACCEPTED FILE TYPES On our website, one advertiser Billboard 970 x 250 jpg, gif, html5, third-party exclusively occupies all ad slots on a Half page 300 x 600 jpg, gif, html5, third-party single page. This provides maximum Leaderboard 728 x 90 jpg, gif, html5, third-party engagement between brands and readers. Mobile banner 320 x 50 jpg, gif, html5, third-party MREC 300 x 250 jpg, gif, html5, third-party Standard display ad requirements: APP • Creative material must not contain Full page 768 x 1024 jpg, png, gif, html5 (no third-party) flashing / strobing effects or rapid EDM image sequences. MREC 300 x 250 jpg or gif only • Animated GIF ads can only loop “Brought to you by
Fabien Beillard National Sales Manager T: +61 420 639 459 [email protected]
Charlotte Byrne Advertising Coordinator T: +61 3 8400 7938 [email protected]
The Saturday Paper Level 1, 221 Drummond Street Carlton, Victoria, 3053 T: +61 3 9486 0288