ThinkNewsBrands FUNDAMENTALS H1, 2020 Key facts about NEWS print and digital BRANDS news sites in Australia What are news brands?

• The term ‘news brands’ refers to the newspapers and digital • News brands have the scale to drive business platforms of Australia’s leading news publishers. News brands outcomes with more than 18.3m Australians are the go-to trusted source of news content for Australians engaging with them each month. That’s 97% of the and, as a result, the professionally produced content is sourced, population aged 14+2 syndicated and repurposed across all other media platforms 24-7 ✦ 17.7m Australians engage with digital news websites every month • When readers interact with news brands, it’s a lean-forward experience. Unlike other media channels, news brands have an ✦ 11.6m Australians read newspapers every month actively engaged audience • Printed news brands drive the daily agenda with • Digital news brands are proven to be particularly strong in almost two in three readers reading a newspaper moving prospective consumers through the purchase funnel by before midday shifting the needle on how people feel about the brands that are advertising1

Source: 1 Comscore ;The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness Jul2016 2 emmaTM , 12 months to June 2020. Readership based on last four weeks. Survey conducted by Ipsos Connect, people 14+. ALSO Nielsen Consumer & Media View (CMV). Nielsen Digital Panel, 4 weekly periods to June 2020, people 14+ calibrated to Digital Content Ratings (DCR) June 2020 People 14+. 5 21 Australia’s leading news brands national metro

A powerhouse news and editorial engine, news brands create timely, relevant, trusted content that feeds the most read websites, papers, sections and inserts in Australia. 345 regional 360 branded newspaper sections 24 newspaper Inserted magazines 297+ digital news sites

The brand/title count includes The Australian (Mon-Fri) and the Weekend Australia as 2 separate titles, for example. Some News brands are Digital only including the high profile sites of news.com.au, brisbanetimes.com.au and Watoday.com.au. There are also a number of Regional & Community News brands that are Digital only with no newspaper format Cross platform WHO IS readership by READING demographic, NEWS platform, section BRANDS? and over time News brands readership across all sites and publications

Cross platform Digital Newspapers

Advertiser & non-advertiser supported newspapers, digital 18.3m 17.7m 11.6m mastheads and news websites1

Advertiser supported newspapers, digital mastheads and 18.1m 17.1m 11.6m news websites2

emmaTM newspapers and digital mastheads total3 18m 16.9m 11.6m

Source: emmaTM , 12 months to June 2020. Readership based on last four weeks. Survey conducted by Ipsos Connect, people 14+. ALSO Nielsen Consumer & Media View (CMV). Nielsen Digital Panel, 4 weekly periods to June 2020, people 14+ calibrated to Digital Content Ratings (DCR) June 2020 People 14+.

*1 Represents *2 and *3 (below) also adding in All other News related websites that are not owned by the Australian newspaper publishers eg SBS News, DailyMail, ABC online, DailyExpress, Buzzfeed *2 Represents *3 (below) also adding in TV News websites that are owned by the newspaper publishers ie 7News, 9News, NBN News, Fox News *3 Includes only Australian publishers’ news brands (newspapers, their associated websites and their news websites that are online only ie News,com.au, BrisbaneTimes.com.au, WAToday.com.au, Canberratimes.com.au). This represents “currency’ market reporting and is the focus of the rest of this report. Total digital news brand readers Total newspaper readers 16.9m 11.6m

Readership Digital Both Newspaper by news type 6.4m 10.5m 1.1m

Newspaper inserted magazines Newspaper sections 3.7m 8.2m

Source: emmaTM, 12 months to June 2020. Readership based on last four weeks. Survey conducted by Ipsos Connect, people 14+. ALSO Nielsen Consumer & Media View (CMV). Nielsen Digital Panel, 4 weekly periods to June 2020, people 14+ calibrated to Digital Content Ratings (DCR) Jun 2020 People 14+. Readership over time

News brands readership (millions)

18.5

18.2 18.2

18.0

17.9

17.7 17.7 17.7 17.6 17.6 17.6 17.6 17.6 17.5 17.5 17.5 17.5 17.4 +2.9% 17.3

17.0 Jan19 Feb19 Mar19 Apr19 May19 Jun19 Jul19 Aug19 Sep19 Oct19 Nov19 Dec19 Mar20 Jun-20

Source: emmaTM, 12 months to June 2020. Newspaper readership based on last four weeks. Survey conducted by Ipsos Connect, people 14+. ALSO Nielsen Consumer & Media View (CMV). Nielsen Digital Panel, 4 weekly periods to June 2020, people 14+ calibrated to Digital Content Ratings (DCR) Jun 2020 People 14+. Readership news type growth/decline

NB: with the ongoing News brands News brands readership (millions) pandemic, some news Digital news brands +2.9% brands voluntarily Newspapers +9.7% suspended production Sections of certain newspaper 18.0 mastheads 17.5 NIMs 16.9 15.4 -6.5% 12.4 11.6 -7.9% 8.9 8.2 +5.7%

3.5 3.7

Jun19 Jun20

Source: emmaTM, 12 months to June 2020. Newspaper readership based on last four weeks. Survey conducted by Ipsos Connect, people 14+. ALSO Nielsen Consumer & Media View (CMV). Nielsen Digital Panel, 4 weekly periods to June 2020, people 14+ calibrated to Digital Content Ratings (DCR) Jun 2020 People 14+. Readership news type by age/region

Reach % Metro Regional Readership and reach (Jun20) Totals Male Female 14 to 34 35 to 54 55+ to popn 14+ markets markets

Reach to age 14+ 95% 94% 95% 91% 96% 98% 95% 95%

Population 14+ 100% 18.9m 9.3m 9.6m 6.7m 6.0m 6.3m 13.3m 5.6m

News brands 95% 18.0m 8.8m 9.2m 6.1m 5.8m 6.2m 12.6m 5.4m

Digital news brands 89% 16.9m 8.2m 8.7m 5.6m 5.5m 5.8m 11.9m 5.0m

Newspapers 61% 11.6m 5.8m 5.9m 3.0m 3.8m 4.9m 7.8m 3.9m

Any section of the newspaper 43% 8.2m 4.2m 4.0m 1.9m 2.6m 3.7m 5.7m 2.4m

Newspaper inserted magazines 19% 3.7m 1.7m 2.0m 0.8m 1.0m 1.9m 2.7m 1.0m (NIMs)

Source: emmaTM, 12 months to June 2020. Newspaper readership based on last four weeks. Survey conducted by Ipsos Connect, people 14+. ALSO Nielsen Consumer & Media View (CMV). Nielsen Digital Panel, 4 weekly periods to June 2020, people 14+ calibrated to Digital Content Ratings (DCR) June 2020 People 14+. HOW DO Readership AUSTRALIANS and engagement READ NEWS by location and BRANDS? demographic When, how frequent and how long? WHEN HOW FREQUENT HOW LONG 63% of yesterday’s newspaper readers 27% of newspaper readers 37% of yesterday’s newspaper readers read read them between 6am & 12pm* Typically read 7 or more issues a week them for more than 30 minutes

8%

27%

29%

32%

63%

63%

31% 41%

12% 5%

6am to 12pm yesterday Less than 30 minutes a day 30 to 59 mins a day 1 to 2 issues 3 to 6 issues 7+ issues 12pm to 6pm 60 minutes or more a day

*Multiple response question. Answers sum to more than 100%. Chart re-based to 100%. Source: emmaTM, 12 months to June 2020. Newspaper readership based on last four weeks. Survey conducted by Ipsos Connect, People 14+. Regular readership by age/region

Total newspaper readership (000s) & percentage who read 30+ mins/7+ issues pw Readership 000's (L4W) % 30+ mins 'yesterday' % 7+ issues 'last week'

53%

40% 40% 37% 37% 36% 34% 31% 28% 27% 26% 26% 24% 22% 21% 19% Thousands % Percentage of demo/region of Percentage %

11,60011,600,000 5,8005,800,000 5,900,0005,900 3,000,0003,000 3,8003,800,000 4,9004,900,000 7,800,0007,800 3,900,0003,900 Totals Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets

Reach % Total Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets (of popn 14+) Readership (Millions) (L4W) 61% 11.6m 5.8m 5.9m 3.0m 3.8m 4.9m 7.8m 3.9m

Proportion (%) reading 30+ mins ‘yesterday’ 37% 40% 37% 19% 26% 53% 40% 36%

Proportion (%) reading 7+ issues ‘last week’ 27% 31% 24% 21% 22% 34% 28% 26%

Source: emmaTM, 12 months to June 2020. Total readership based on last four weeks (June 2020). Survey conducted by IPSOS Connect, People 14+. Readership >=30mins based on time spent reading newspapers yesterday (June 2020). 7+ issues pw is per typical week (June 2020). Metro market as per OzTam definition. Regional markets are all markets outside of the defined OzTAM metro areas. Regular readership: national/metro titles by age/region Nat/Metro title readership 000s (L4W) National/metro masthead readership (000s) & percentage who read 30+ mins/7+ issues pw % 30+mins 'yesterday' % 7+ issues 'last week' 55%

41% 42% 41% 41% 40% 39%

34% 35% 32% 30% 29% 29% 26% 23% 21% Thousands % Percentage of demo/region of Percentage % 8,8008,800,000 4,5004,500,000 4,300,0004,300 2,2002,200,000 2,700,0002,700 3,900,0003,900 6,500,0006,500 2,300,0002,300

Totals Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets

Reach % Total Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets (of popn 14+) Nat/Metro title readership (Millions) (L4W) 46% 8.8m 4.5m 4.3m 2.2m 2.7m 3.9m 6.5m 2.3m

Proportion (%) reading 30+ mins ‘yesterday’ 41% 42% 40% 21% 29% 55% 41% 41%

Proportion (%) reading 7+ issues ‘last week’ 32% 34% 29% 23% 26% 39% 30% 35%

Source: emmaTM, 12 months to June 2020. Total readership based on last four weeks (June 2020). Survey conducted by IPSOS Connect, People 14+. Readership >=30mins based on time spent reading newspapers yesterday (June 2020). 7+ issues pw is per typical week (June 2020). Metro TV market as per OzTam definition. Regional markets are all markets outside of the defined OzTAM metro areas. Nat/Metro newspapers are The Australian, Financial Review, The Saturday Paper, Daily Telegraph, Sydney Morning Herald, Herald Sun, The Age, The Adelaide Advertiser, Courier-Mail and West Australian/Sunday Times – that includes their Mon-Fri editions & their Weekend editions. All other papers are classified as Regional. Regular readership: regional titles by

age/region Regional title readership 000s (L4W) % 30+mins 'yesterday' Regional masthead readership (000s) & percentage who read 30+ mins/7+ issues pw % 7+ issues 'last week'

51%

40% 40% 38% 36% 35% 35% 33% 30% 29% 28% 25% 26% 23% 23% 20% Thousands % Percentage of demo/region of Percentage %

7,600,0007,600 3,800,0003,800 3,9003,900,000 1,800,0001,800 2,5002,500,000 3,3003,300,000 4,2004,200,000 3,4003,400,000

Totals Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets

Reach % Total Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets (of popn 14+) Regional title readership (Millions) (L4W) 40% 7.6m 3.8m 3.9m 1.8m 2.5m 3.3m 4.2m 3.4m

Proportion (%) reading 30+ mins ‘yesterday’ 38% 40% 36% 20% 26% 51% 40% 35%

Proportion (%) reading 7+ issues ‘last week’ 29% 33% 25% 23% 23% 35% 30% 28%

Source: emmaTM, 12 months to June 2020. Total readership based on last four weeks (June 2020). Survey conducted by IPSOS Connect, People 14+. Readership >=30mins based on time spent reading newspapers yesterday (June 2020). 7+ issues pw is per typical week (June 2020). Metro TV market as per OzTam definition. Regional markets are all markets outside of the defined OzTAM metro areas. Nat/Metro newspapers are The Australian, Financial Review, The Saturday Paper, Daily Telegraph, Sydney Morning Herald, Herald Sun, The Age, The Adelaide Advertiser, Courier-Mail and West Australian/Sunday Times – that includes their Mon-Fri editions & their Weekend editions. All other papers are classified as Regional. Regular readership: Mon-Fri titles

by age/region Mon-Fri title readership 000s (L4W) % 30+mins 'yesterday' Mon-Fri masthead readership (000s) & % who read 30+ mins/7+ issues pw % 7+ issues 'last week'

53%

39% 40% 38% 37% 37% 36% 32% 30% 29% 28% 26% 26% 23% 21% 19% Thousands % Percentage of demo/region of Percentage %

10,68010,680,000 5,3805,380,000 5,310,0005,310 2,770,0002,770 3,450,0003,450 4,4704,470,000 7,060,0007,060 3,6203,620,000 Totals Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets

Reach % Total Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets (of popn 14+) Mon-Fri title readership (Millions) (L4W) 56% 10.7m 5.4m 5.3m 2.8m 3.4m 4.5m 7.1m 3.6m

Proportion (%) reading 30+ mins ‘yesterday’ 38% 39% 37% 19% 26% 53% 40% 36%

Proportion (%) reading 7+ issues ‘last week’ 29% 32% 26% 21% 23% 37% 30% 28%

Source: emmaTM, 12 months to June 2020. Total readership based on last four weeks (June 2020). Survey conducted by IPSOS Connect, People 14+. Readership >=30mins based on time spent reading newspapers yesterday (June 2020). 7+ issues pw is per typical week (June 2020). Metro TV market as per OzTam definition. Regional markets are all markets outside of the defined OzTAM metro areas. Regular readership: Saturday titles by age/region Saturday title readership 000s (L4W) Saturday masthead readership (000s) & % who read 30+ mins/7+ issues pw % 30+mins 'yesterday' % 7+ issues 'last week'

58%

48% 46% 47% 45% 43% 43% 42% 40% 41% 37% 38%

31% 31%32%

Thousands 22% % Percentage of demo/region of Percentage %

6,210,0006,210 3,180,0003,180 3,0303,030,000 1,300,0001,300 1,880,0001,880 3,0303,030,000 4,040,0004,040 2,180,0002,180

Totals Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets

Reach % Total Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets (of popn 14+) Saturday title readership (Millions) (L4W) 33% 6.2m 3.2m 3m 1.3m 1.9m 3m 4m 2.2m

Proportion (%) reading 30+ mins ‘yesterday’ 45% 46% 43% 22% 31% 58% 47% 41%

Proportion (%) reading 7+ issues ‘last week’ 40% 43% 37% 31% 32% 48% 42% 38%

Source: emmaTM, 12 months to June 2020. Total readership based on last four weeks (June 2020). Survey conducted by IPSOS Connect, People 14+. Readership >=30mins based on time spent reading newspapers yesterday (June 2020). 7+ issues pw is per typical week (June 2020). Metro TV market as per OzTam definition. Regional markets are all markets outside of the defined OzTAM metro areas. Regular readership: Sunday titles

by age/region Sunday title readership 000s (L4W) % 30+mins 'yesterday' Sunday masthead readership (000s) & % who read 30+ mins/7+ issues pw % 7+ issues 'last week'

59%

49% 49% 47% 47% 47% 45% 44%45% 42% 42% 38% 33% 33%

24% Thousands

6,210

4,980 2,420 2,550 970 1,490 2,540 3,580 1,400 demo/region of Percentage % Totals Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets

Reach % Total Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets (of popn 14+) Sunday title readership (Millions) (L4W) 26% 5m 2.4m 2.6m 1m 1.5m 2.5m 3.6m 1.4m

Proportion (%) reading 30+ mins ‘yesterday’ 47% 49% 45% 24% 33% 59% 47% 45%

Proportion (%) reading 7+ issues ‘last week’ 42% 47% 38% 33% 33% 49% 42% 44%

Source: emmaTM, 12 months to June 2020. Total readership based on last four weeks (June 2020). Survey conducted by IPSOS Connect, People 14+. Readership >=30mins based on time spent reading newspapers yesterday (June 2020). 7+ issues pw is per typical week (June 2020). Metro TV market as per OzTam definition. Regional markets are all markets outside of the defined OzTAM metro areas. Regular readership: prior to midday by age/region Read between 6am to 12pm 000s Readership prior to midday (000s) & % who read 30+ mins/7+ issues pw % 30+ mins 'yesterday' % 7+ issues 'last week' 57%

51% 51% 50% 48% 46% 43% 42% 43% 43% 41% 40% 36%

27%

21% Thousands % Percentage of demo/region of Percentage %

3,280,0003,280 1,790,0001,790 1,490,0001,490 670,000670 810,000810 1,790,0001,790 2,180,0002,180 1,100,0001,100

Totals Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets

Reach % Total Male Female 14 to 34 35 to 54 55+ Metro markets Regional markets (of popn 14+) Readership between 6am-12pm (Millions) 17% 3.3m 1.8m 1.5m 0.7m 0.8m 1.8m 2.2m 1.1m

Proportion (%) reading 30+ mins ‘yesterday’ 42% 43% 41% 21% 27% 57% 43% 40%

Proportion (%) reading 7+ issues ‘last week’ 50% 51% 48% 36% 43% 57% 51% 46%

Source: emmaTM, 12 months to June 2020. Total readership based on last four weeks (June 2020). Survey conducted by IPSOS Connect, People 14+. Read newspapers 6am to 12pm represents those who did so yesterday. Readership >=30mins based on time spent reading newspapers yesterday (June 2020). 7+ issues pw is per typical week (June 2020). Metro TV market as per OzTam definition. Regional markets are all markets outside of the defined OzTAM metro areas Newspaper WHAT sections – SECTIONS ARE AUSTRALIANS readership READING? and reach by demographic Readership by section type Read a newspaper section L4W (millions)

8.2m 55+ 35 to 54 14 to 34

3.7

5.0m 4.8m 4.6m 4.2m 4.2m 3.6m 2.5 2.3 3.2m 3.0m 2.5 2.6 2.1 2.6m 2.4 2.5m 1.6 1.7 2.0m 1.6 1.8m 1.4 1.4 1.5 1.5 0.7 1.3 1.2 1.2 0.9m 0.9m 1.2 1.0 0.7m 1.9 1.0 0.9 0.8 0.8 0.7 0.3 0.5 0.2 1.0 1.0 0.8 0.9 0.8 0.5 0.3 0.6 0.5 0.5 0.3 0.2 0.4 0.4 0.4 0.3 0.2 0.3 0.2 Read any Sports Real estate Arts & Travel Business & finance Food & Wine Leisure & lifestyle Health Social & Gossip Motoring Employment Insight & Classifieds Technology Education newspaper section entertainment commentary L4W

Source: emmaTM, 12 months to June 2020. Newspaper readership based on last four weeks. Survey conducted by Ipsos Connect, people 14+ Section readership by age/region

Reach % to Regional Monthly Reach (m) Total Male Female 14-34 35-54 55+ Metro markets popn 14+ markets

Popn 14+ 100% 18.9m 9.3m 9.6m 6.7m 6.0m 6.3m 13.3m 5.6m

Read any Section L4W 43% 8.2m 4.2m 4.0m 1.9m 2.6m 3.7m 5.7m 2.4m

Sports 26% 5.0m 3.1m 1.9m 1.0m 1.5m 2.5m 3.5m 1.5m

Real estate 25% 4.8m 2.4m 2.4m 1.0m 1.5m 2.3m 3.4m 1.4m

Arts & Entertainment 24% 4.6m 2.1m 2.4m 0.8m 1.3m 2.5m 3.2m 1.3m

Travel 22% 4.2m 2.5m 1.7m 0.9m 1.2m 2.1m 3.1m 1.1m

Business & Finance 22% 4.2m 1.9m 2.2m 0.6m 1.2m 2.4m 3.1m 1.1m

Food & Wine 19% 3.6m 1.6m 2.0m 0.8m 1.2m 1.6m 2.6m 1.0m

Source: emmaTM, 12 months to June 2020. Newspaper readership based on last four weeks. Survey conducted by Ipsos Connect, people 14+. TV Regions definition is as OzTam. Not showing (in order of Audience size) = Leisure & Lifestyle, Health, Social & Gossip, Motoring, Employment, Insight & commentary, Classifieds, Technology, Education. Digital DIGITAL news brands – NEWS readership and BRANDS engagement by demographic Digital news brands: tech penetration

Jul-Dec 19 Jan-Jun 20

Screens per household 6.6 6.7 Smart TV 1.8 1.8 PC/Laptop 1.7 1.8 Tablet 1.0 1.0 Mobiles 2.0 2.1 Device penetration Smart TV 42% 48% PC/Laptop 80% 81% Tablet 60% 60% Mobiles 87% 94% Device purchase intention Smart TV 7% 7% PC/Laptop 27% 26% Tablet 3% 2% Mobiles 34% 33%

Source: OzTAM & Regional TAM Establishment Survey; DTT, PVR estimates are based on install levels from the combined OzTAM Metro and Regional TAM panels as at last date of each period; Estimates for internet connection, tablet household penetration and internet capable TV in home from combined OzTAM Metro and Regional TAM quarterly Establishment Survey (ES). Based on mobile and landline CATI ES. Internet connection and tablet penetration based on rolling four-quarter averages to stabilise month-to-month trends. Estimate for internet capable TV in home refers to the capability to be internet connected, whether connected or not.. Purchase Intent N12M: Nielsen CMV 12 months to Dec19 & Jun20. Mobile purchase intention is “will consider” Digital news brands: devices used Devices used to access the internet – Penetration of pop aged 14+ (%)

PC/Laptop Mobile Tablet Smart TV

89% 77% 84% 67% 42% 40% 27% 11%

Jun-19Jun-16 JunJun20-20

Source: emma, 12 months to June 2016 & 12 months to June 2020 Digital news brands: readership, Readership (millions) page views and time spent Total Time Spent (million hours) Digital news brands - Readership, page views and time spent Page Views (millions)

27 1625

24.5 1411 24 1311 1289 1300 22.5 1243 1163 1111 1128 1115 21 1090 1072 1078 1080 20.5 1025 1042 1050 999 995 19.5 951 975

18 17.9 17.2 15.9 16.9 16.9 15.9 15.9 15.9 15.9 15.5 15.4 15.8 15.5 15.7 650

15.5 (m) views Page 16 15.2 14.8 15.8 15.0 14.2 15.6 15.5 15.5 15.3 15.7 13.8 15.5 15.0 325 13 Readership (m) & time spent (m hrs) (m & time spent (m) Readership

10 0 Jul-19 Jan-19 Jan-20 Jun-19 Jun-20 Oct-19 Feb-19 Apr-19 Feb-20 Apr-20 Dec-19 Aug-19 Nov-19 Mar-19 Mar-20 May-19 May-20 Sept-19

Source: Readership is Nielsen Consumer & Media View (CMV). Nielsen Digital Panel, 4 weekly periods to June 2020, people 14+ calibrated to Digital Content Ratings (DCR) Jun 2020 People 14+. Page views & Time spent are from Nielsen Digital Content Ratings, Monthly Total, January 2020 - June 2020, P2+, Digital C/M, Text. This is a basket of core digital brands that have both newspapers and news websites, but also including news.com.au, brisbanetimes.com.au & WAtoday.com.au (See Appendix) * Note that DCR is Aged 13+ (ie Time spent & Page views) whereas emma CMV digital brand readership is aged 14+ (above) Digital news brands: readership, page views and time spent by demographic

Monthly readership (m) and Total* Male* Female* 14-34* 35-54 55+ time spent

Reach 91% 91% 91% 87% 93% 92%

Population 14+ 18.9m 9.3m 9.6m 6.7m 6.0m 6.3m

Digital news brands 17.2m 8.5m 8.7m 5.8m 5.6m 5.8m

Page views 1243m 680m 526m 284m 531m 324m

Time spent (hours) 19.5m 12.3m 7.1m 2.7m 8.7m 8.1m

Source: Readership is Nielsen Consumer & Media View (CMV). Nielsen Digital Panel, 4 weekly periods to June 2020, people 14+ calibrated to Digital Content Ratings (DCR) Jun 2020 People 14+. Page views & Time spent are from Nielsen Digital Content Ratings, Monthly Total, January 2020 - June 2020, P2+, Digital C/M, Text. This is a basket of core digital brands that have both newspapers and news websites, but also including news.com.au, brisbanetimes.com.au & WAtoday.com.au (See Appendix) * Note that DCR is Aged 13+ (ie Time spent & Page views) whereas emma CMV digital brand readership is aged 14+ (above) Digital news brands: time spent by demographic

Time spent reading digital news brand sites by month by demographic (million hours) 17.9

Male Female 13-34 35-54 55+ 15.3 14.8 13.9 12.9 12.6 12.3 11.5 10.7 10.3 9.7 10.2 10.0 9.6 9.3 9.2 9.3 9.3 9.1 9.4 8.8 8.9 8.9 8.8 9.1 8.5 8.2 7.6 7.4 9.2 8.7 7.7 8.7 8.1 7.3 6.4 6.5 6.3 6.5 6.6 6.5 6.6 6.5 7.2 8.5 5.7 6.2 6.6 6.3 6.4 6.5 6.7 6.3 7.1 6.1 5.7 5.8 6.1 6.2 7.2 6.6 7.6 5.9 6.2 6.2 6.1 6.2 6.3 6.3 6.1 5.5 5.9 6 4.7 6 5.6 3.8 Time Spent (Million Hours) 3.1 3.1 3.1 3.1 3.1 3.1 2.9 2.9 3.0 2.8 2.9 2.7 2.7 2.5 2.7 2.7 2.2 2.0 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sept-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20

Source : Time spent is from Nielsen Digital Content Ratings, Monthly Total, January 2020 - June 2020, P2+, Digital C/M, Text.. This is a basket of core digital brands that have both newspapers and news websites, but also including news.com.au, brisbanetimes.com.au & WAtoday.com.au (See Appendix) REFERENCES Newspaper brands

Adelaide Advertiser Fairfield City Champion North West Telegraph The Age Albany Advertiser Farm Weekly Northern Argus The Area News Auburn Review Financial Review Northern Daily Leader The Armidale Express Extra Augusta - Margaret River Mail Flinders News Northern Star The Australian Augusta Margaret River Times Fremantle Gazette Northern Star Weekly The Baw Baw Shire and West Gippsland Trader Bairnsdale Advertiser Fremantle Herald Northern Territory News The Bellingen Shire Courier-Sun Ballina Shire Advocate Fremantle/Cockburn Gazette Observer The Border Mail Bankstown-Canterbury Torch Geelong Advertiser Perth Voice The Burdekin Advocate Barossa & Light Herald Geraldton Guardian Pilbara News The Canberra Times Bendigo Advertiser Gippsland Times and Maffra Spectator Port Lincoln Times The Coffs Coast Advocate Blue Mountains Gazette Great Lakes Advocate Port Macquarie News The Courier

Brimbank & North West Star Weekly Hawkesbury Courier Port Stephens Examiner The Daily Advertiser Brisbane News Hawkesbury Gazette Post Group The Examiner Broome Advertiser Herald Sun Redland City Bulletin The Extra Bunbury Herald Highlands Post Riverine Herald The Land Bunbury Mail Hunter Valley News Saturday Advertiser The Leader Busselton Dunsborough Times Illawarra Mercury Shepparton News The Maitland Mercury Busselton-Dunsborough Mail Jimboomba Times Sound Telegraph The North Central Review Byron Shire News Joondalup Times South Gippsland Sentinel-Times The Saturday Paper Cairns Post Kalgoorlie Miner South Western Times The Senior Cairns Weekend Post Kiama Independent Southern Gazette The Standard Camden Haven Courier Kingborough Chronicle St George & Sutherland Shire Leader The Star Campbelltown Macarthur/Wollondilly/Camden-Narellan Advertiser Latrobe Valley Express Stirling Times The Tablelander

Canberra Chronicle Lismore Echo Stock & Land The Times Canning Gazette Liverpool City Champion Stock Journal The Weekend Star Central Western Daily Maitland & Lower Hunter Star Sunbury & Macedon Ranges Star Weekly The Weekly Advertiser Centralian Advocate Mandurah Mail Sunday Age The Weekly Times Chronicle Manning Great Lakes Extra Sunday Canberra Times Townsville Bulletin Coastal Times Maribrynong & Hobsons Bay Star Weekly Sunday Examiner Tweed Daily News Cockburn Gazette Melton & Moorabool Star Weekly Sunday Herald Sun Tweed Daily News: Community Edition Courier-Mail Melville Gazette Sunday Mail Wangaratta Chronicle Daily Examiner Mercury Sunday Tasmanian Wanneroo Times Daily Liberal And Macquarie Advocate Mercury on Saturday Sunday Telegraph Warragul & Drouin Gazette Daily Telegraph Mid-coast Observer Sunday Territorian Weekend Australian Domain Review Bayside & Port Phillip Midland Express Sunday Times Weekend Bulletin Domain Review Ivanhoe & Valley Midstate Observer Sun-Herald Weekend Gold Coast Bulletin Domain Review Melbourne Times Midwest Times Incorporating Northern Guardian Sunraysia Daily Wentworth Courier Domain Review Moonee Valley Mildura Weekly Sunraysia Life West Australian Domain Review Stonnington & Boroondara Mosman Daily Surf Coast Times West Australian Saturday Dubbo Mailbox Shopper My Weekly Preview Sydney Morning Herald Western Advocate East Gippsland News Newcastle Herald Tamworth Times Western Suburbs Weekly Eastern Reporter NewsMail The Advertiser Western Weekender Echo Noosa News The Advertiser incorporating the Lake Times Whyalla News Echo News North Queensland Register The Adviser Wimmera Mail-Times Express North Shore Times The Advocate

NB Orange highlighted represent National & Metro brands (excl TAS, ACT * NT) In some instances both the M-F versions and the Sat/Sun versions are displayed as if they are separate brands. The list may also include some brands that have recently ceased in Print – some of which continue in a digital only format. List does not include news.com.au, BrisbaneTimes .com.au or WAtoday.com.au Digital brands: basket for reporting of time spent reading and page views (DCR)

Adelaidenow Daily Telegraph Property The Age Domain Media Group Queensland Times The Australian Escape Realcommercial Australian Community Media Network Fraser Coast Chronicle Sunshine Coast Daily The Australian Financial Review Gold Coast Bulletin The Sydney Morning Herald The Brisbane Times Herald Sun Townsville Bulletin Cairns Post Mercury WAtoday Chronicle News Weeklytimesnow Community News Newsmail West Australian Courier Mail Northern Star Daily Mercury NT News

Note : In the Digital news brands section, Time spent & Page views are from Digital Content Ratings(DCR) Jun 2020 People 2+. The data is a basket of core digital brands that have both newspapers and news websites, but also including news.com.au, brisbanetimes.com.au & WAtoday.com.au. The basket contains all those digital entities listed above.