t5He CITY BUILDER

ENGRAVING BY WRIGLEY PHOTOGRAPH BY REEVES BROAD STREET, ATLANTA, LOOKING NORTH

Ma r c I 92 5 IP m

HE GEORGIA RAILWAY & POWER COMPANY is deeply appreciative of the action of the City Council in voting for the elimination of un­ T regulated jitney competition with the street railroad.

The action accords with our firm belief in the fairness of the city govern­ ment and the people themselves when fully informed of the facts.

Plans are now being made for meeting the increased street railway trav­ el that is expected as soon as jitneys discontinue operation by increasing serv­ ice with additional cars. Present schedules will be augmented and speeded up wherever possible.

We have arranged for immediate delivery of twenty new, large, modern street cars.

We believe that the people of Atlanta realize that the enactment of the jitney ordinance is only the first step toward the complete solution of the transportation problem.

We are confident that the citizens of Atlanta and their representatives in Council are ready and anxious to go ahead now with additional construc­ tive steps. Naturally the complete solution of the transportation problem will call for complete co-operation between the City and Company.

Representatives of the Company are ready to meet in conference with representatives of the City to discuss all details of the transportation prob­ lem and arrive at definite conclusions and agreements for its permanent settlement in the public interest.

We believe the time has come when every individual citizen, every busi­ ness organization and every civic organization should co-operate and get to­ gether on a broad constructive plan for building up the community.

This Company is ready to do its full part in such a plan.

Let us all start to work now!

Georgia Railway and Power Co.

Hi ill I U X Xy

Expense—-thy name is § h-e-a-v-y automobile• Big tire bills, big gasoline bills, big repair bills— and Biggest of all—Great big depreciation

The NEW Chevrolet will carry you just as comfortably and with less than half the cost of the big car. The NEW Chevrolet is a mechanical masterpiece, built by General Motors Corpo­ ration, the "Daddy" of the Cadillac and the Buick. An inspection and a trip behind the wheel will convince you that both economy and convenience will be served by own­ ing the NEW Chevrolet. The five-passenger coach with Fisher body lists at $735.00.

'THE OLD RELIABLE" JOHN SMITH CO. 190-196 West Peachtree Telephone HEmlock 0500

WICE a year, as regular as clockwork, you can You Can Tcash the interest coupons on our loss-proof First Mort­ Increase gage Real Estate Gold Bonds, and our Individual First bur Income Mortgage Loans. They are safeguarded by that By Clipping Coupons,too true measure of security: $2 of real estate back of every $1 invested. WRITE FOR THESE FREE BOOKLETS "Mortgage Loans, the Ideal Investment"—an interesting discussion of the many ad­ vantages afforded by the oldest and safest form of in­ vestment known. "Atlanta Mortgages"—an il- ustrated booklet showing the i«tS£gggglt» desirability of investments secured by improved real estate in Atlanta and its 7% suburbs. and Safety Jl Georgia Mortgage is as Secure as Stone Mountain "NO LOSS TO ANY INVESTOR IN MORE THAN A QUARTER CENTURY"

Page One JE3 ~U~ ~K ly 3t> 3D

PERSONNEL CONTENTS Atlanta Chamber of Commerce

• • •

Page W. R. C SMITH President SUMMER OPERA _.„ „ 3 MILTON W. BELL Vice-President By Piatt Young JULIAN V. BOEHM Vice-President CONSTRUCTIVE VS. DESTRUCTIVE DOLLARS PHILIP H. ALSTON Vice-President By H. G. Hastings

HENEY W. DAVIS Treasurer TO MISTER NORTH WIND _j_„ 6 BENJ. S. BAHKER .Executive Secretary By Frank L. Stanton FRED T. NEWELL Industrial Secretary HISTORICAL OUTLINE OF ATLANTA 7 By Fred T. Newell J. L. HARRISON Assistant Secretary J H LAMBERT Membership Secretary PREPARING FOR THE ATLANTA OF TOMORROW.... 11 By W. W. Gaines MARY STEIN - Advertising DECATUR—A WELL BALANCED MODERN CITY 16 SADIE WORKMAN Cashier By Jessie Folsom Stockbridge

"BOB" ADAMSON—STRAIGHT SHOOTER 17 DIRECTORS By Alfred C. Newell ATLANTA CHAMBER OF COMMERCE CAN GEORGIA FEED HERSELF? .. 18 CORNELIUS K. AYER J. M. B. HOXSEY By J. Phil Campbell PHILIP H. ALSTON MRS. SAMUEL M. INMAN J. R. BACHMAN F. E. KAMPER WHERE KNOWLEDGE IS POWER ... _„ 21 By Walter G. Cooper E. A. BANCKER J. S. KENNEDY MILTON W. BELL CHAS. M. MARSHALL SPEED 22 JULIAN V. BOEHM ALFRED C NEWELL By Will D. Muse FRANK L. BUTLER PAUL H. NORCROSS BRIEF SUMMARY OF 1924 ACTIVITIES 23 WILLIAM CANDLER E. MARVIN UNDERWOOD By Benjamin S. Barker LOOKING OVER FULTON HIGHWAYS , 24 EX-OFFICIO By Paul Hinde WALTER A. SIMS _ Mayor of Atlanta PAN IN THE PARK .... 24 VIRLYN B. MOORE Chairman, Fulton County Commission By Isabel Fiske Conant A GLIMPSE OF MACON .... 26 BUREAU HEADS LANDING FIELD IN SIGHT FOR ATLANTA 27 H. G. HASTINGS Chairman, Farm and Marketing Bureau By R. E. L. Cone LOOIE D. NEWTON, Chairman, Extension and Publicity Bureau ATLANTA'S PROFESSIONAL WOMEN 32c By Margaret Richards

COMMITTEE HEADS ATLANTA'S UNTOLD STORY .... 28 J. J. HAVERTY Chairman, Art Committee By Louie D. Newton R. E. L. CONE Chairman, Aviation Committee ATLANTA AND THE BILTMORE .... 32a EUGENE R. BLACK - Chairman City and State Co-Op. Com. By Carter Helm Jones ARMAND MAY - - - Chairman Foreign Trade Committee NORMAN C. MILLER, Chairman, Forum & Hospitality Com. THE REGIONAL ADVISORY BOARDS .... 32d Chairman, Good Will Council By W. T Connor THOS. W. CONNALLY, Chairman, Greater Atlanta Committee FRANK M. SPRATLIN - - Chairman Insurance Committee EDITORIALS , 32f PAUL H. NORCROSS, Chairman, Plaza & Viaduct Committee C. T. DUNHAM Chairman, Registration Committee CONVENTION AND TOURIST BUREAU 32j JOEL HUNTER Chairman, School & Education Committee By Fred Houser J. F. BURDINE Chairman, Greater Atlanta Club ROGERS INTER, Chairman Stone Mountain Memorial Com. ATLANTA MERCHANTS EXPECT BIG YEAR .... 32k EDMUND W. MARTIN, Chairman Tax and Legislative Com. By C. V. Hohenstein

RICHARD B. RUSSELL SPEAKS ... 321 JUNIOR CHAMBER OF COMMERCE WARNER'S ACES BOOSTS JUNIOR CHAMBER JOHN M. SLATON, JR President ... 32n ATLANTA MUSIC CLUB 34

WOMAN'S DIVISION WOMAN'S DIVISION . 86 MISS SUSIE WAILES - President MRS. WILBUR COLVIN Secretary (Inside engravings by Journal Engraving Company)

Page Two O x^ ^sr IO ~WT X Xv

Page Three ^ JEHJE> C

A ii »ra»^g» _ 11 jB^iaiteAaakaAJ^ m ^ :E3^ 1 THE DAIRY DOLLAR

TURNER, am TURNER COUNTY COUNTY * GEORC9A GEORGIA THE LUMBER *v3 " P p R R 0 DOLLAR 0 S s P p E E R R I During its best days the J. S. Betts Lumber I T Company's payroll per year was about $360,000 T Y Y or about $1,000 per day.

We thought that was a big thing!

F In one year the Ashburn Creamery paid to its F A A R customers almost exactly that amount. Ii R - P Over four hundred different farmers in Turner M R P 0 County received checks regularly for cream R G alone. 0 R G A R M In our opinion THAT IS A BIGGER THING! A M It helps more people and puts more people on a basis of PERMANENT PROSPERITY.

• THE COW After three years of experience the BETTS- THE COW THE HOG EVANS TRADING CO. believes more strongly THE HOG AND AND THE CHICKEN than ever that the THE CHICKEN

Coto, Hog & Hen Program Is the Correct One

This significant advertisement was carried by the Betts-Evans Company in full page display in The Wiregrass Farmer

ft ^= ^ S£3 Page Four ^ JBI JS>

Constructive Versus Destructive Dollars Turner County Points the Way oj Permanent Prosperity for Georgia and the South

By H. G. HASTINGS LSEWHERE is reproduced what through a period of a relatively di­ had available at hand and do the Ewe believe to be the most signi­ versified farm operations coupled up best, they could with that for the time ficant advertisement ever printed with the cow, the hog and the hen. being. It says that this latter period "helps in a Georgia paper. It occupied an They were wise enough, however, more people and puts more people on entire page in The Wiregrass Farmer to bring in pure bred sires even when a basis of permanent prosperity." of Ashburn, Turner County, issue of not able to buy pure bred females and February 5. It tells simply a busi­ Big as the simple story is, it is the pregnacy of those sires is now just ness story that ought to silence those only part of the Turner County story. beginning to come in as milk pro­ who have scoffed at the idea that It does not tell of the tens of thou­ ducers. It is not a wild guess to say everything but cotton could be suc­ sands of dollars from hog sales, said that even without the addition of a cessfully grown and marketed by hogs having their start from the single cow in number that the same Georgia farmers. skim milk by-product of the dairy number of these higher grade cows Read this advertisement headed, industry or the thousands received will be turning into the creamery "The Dairy Dollar and The Lumber from the sales of chickens and eggs, from 25 to 33% more cream within Dollar." It is, in addition to the fig­ also partly raised on the skim milk a year or so than now. ures given, an expression of settled byproducts. opinion on the part of a large busi­ There is still more of the real About 400 Turner County farmers ness concern that sells largely to far­ story untold by the advertisement. have been getting their semi-monthly mers and has sold to farmers as far Three years ago the cows of Turner cream checks right along (an average back as 1890, long before the Boll generally did not rank high in dairy- of about $900.00 per year each as Weevil ever poked his nose across cowdom. They were mostly low against the $300.00 average for the the Rio Grande River. grade and of uncertain ancestry and cotton farmer) ; they have gotten hog That concern has gone through the milk productive power. However, the money and chicken and egg money lumbering period, the all cotton per­ Turner County folks had the nerve right along but they have been doing iod, and for the last three years and backbone to start with what they something else of equal or greater

Four Illustrations of the Unmistakable Evidence of Turner County's So lution of the Farm Problem. These Pictures Were Exhibited At the National D airy Show Page Five IO TT IX/D DR

T 0 Mister North Wind By FRANK L. STANTON Oh, Mister North Wind, stormin' The songbird listens where the The woodland tells you of a dream roun', blossoms wait, come true Rattlin' the weather sign, Dreamin' an' dreamin' of its Where the wild March violets The seed's gettin' ready for to nest; blow, crack the grown' The rose wants to meet us at the You're lost and lonely in a world An' the sun is a-wantin' to garden gate made new— shine. With the sunshine on her breast. That's why you're stormin' sol Oh, Mister North Wind, Oh, Mister North Wind, It's a thunder-trumpet Go your ways, Go your ways, That the North Wind blows:— No use knockin' Don't shake the window Played the loved, sweet music Where Miss Springtime stays r Where Miss Springtime stays! That Miss Springtime knows! importance. They have been building ture twenty-five or fifty or more Georgia and every other cotton farm capital fast in the shape of years to replace. growing state has literally millions largely increased money value of Once the timber has been cut our of acres "laying out" bankrupted by their herds as well as increased vol­ Georgia lands have generally gone the steady demand on them year in ume of milk production. They have into cotton. The exclusive or near ex- and year out to produce destructive through animal manure returned to cotton dollars. Rather, let us revise the land and the leguminous crops that statement. The demand has been so largely grown for cow and hog on those acres to produce cotton dol­ feed been fast building up both the lars in a destructive way and those plant food content and productivity acres have been bankrupted doing it. of soils previously depleted by steady Cotton is and always will be a great cotton production in pre-weevil days. crop in Georgia and the Southeast. We doubt whether the $360,000.00 There is nothing inherently wrong or thereabouts represents more than with it. Cotton is a relatively easy half of the net increase to these good crop on land, so far as plant food is folks. The hog, chicken and egg concerned. It is our abuse of it as a money plus increased value of the crop, that has made all our trouble. herds plus increased soil fertility and It is our forcing cotton contrary to crop productive power must come every law of nature that has bank­ close to matching the cream checks. rupted these millions of as fine Geor­ Increased values in the herd and in gia acres as the sun ever shone on. the soil are profit regardless of The ravages of the weevil are dis­ whether they get into the farm bal­ The Cock of the Walk on Many tinctly secondary to the ravages made ance sheet or not. Georgia Farms by man on the stores of plant food in elusive cultivation of cotton brings in Now back to our title. In greater our soils in our pursuit of the destruc­ other destructive dollars. The natu­ or less degree all of our cotton grow­ tive cotton dollars, destructive only ral soil fertility present when the ing counties of Georgia have been because of our methods. through the lumbering era. Lumber timber was cut gets steadily eaten Georgia agriculture as a whole is or timber is a crop of slow maturity. up and washed away under the steady at the parting of the ways. These When it is harvested or cut every clean cultivation methods necessary bankrupt millions of acres are not dollar that enters into the operation in cotton production and it does not is a destructive dollar in so far as take many years for the lands plant­ hopelessly bankrupt. They can "come the timber is concerned. No matter ed in cotton year after year to go back" under any reasonable system how valuable and necessary lumber into bankruptcy, unable to pay back of diversified operations coupled with is, its manufacture is destructive of what is put into them in seed, com­ some phase of live stock production. a natural resource that it takes na­ mercial fertilizer and labor. Five or six years of intelligent handling will bring them back. This is equally true of the acres that are still under cultivation but are on the verge of crop bankruptcy. We must, however, stop producing destructive farm dollars as we have for 50 years or more and accumulate some of the other kind that will increase instead of decrease farm capital and profit. A Ton Litter of Duroc Jerseys Weight 2,860 Pounds at Six Months of Age. Owned by Berryton Duroc Farm. Berrvton. Georgia. (Continued On Page 63)

Page Six Historical Outline of Atlanta Excerpts from the Recent Industrial Survey

By FRED NEWELL, Industrial Sec'y.

HE existence of Atlanta, and the real estate value was $9,000,000, advancement in population and T its extraordinary growth are and the amount of goods sold reached wealth, as well as its very existence, both due to the fact that it more than $10,000,000. In 1866 there to the quickening and life-giving pow­ lies in the natural position for receiv­ were on the business streets about er of its railroad generators and ing and distributing products of all 250 stores. feeders. The chief of these is the kinds over a large territory. The Without the railroads there would Western and Atlantic. Whatever per­ whole history of Atlanta parallels that be no Atlanta. Had not the Georgia tains to the history of this road is of of the railroads which first came to railroad and the state road (now primary importance in all things that this point, even when no town of any leased by the N. C. & St. L.) united pertain to the origin, growth and kind existed there. These railroads here, this great center, would, per­ present condition of this 'Gate City,' made their termini on the spot which haps, to this day have remained an as it is sometimes called. afterwards become Atlanta, not be­ obscure cross-road village, almost un­ "The subject of connecting the nav­ cause there was a city and a popula­ known, if not unnamed, as it was up igable waters of the Northwest with tion to serve, but because it was to the year 1845. But the junction the waters of the South Atlantic then, and is now, the natural, logical of these two great lines, in 1845, Coast by some feasible and practicable and best distributing point available changed the whole face of things, and mode of transportation, had occupied in the state. the nameless "Terminus" and the un­ the attention of men of thought and S'oon after the passage of the Act known Marthasville were transform­ public spirit in the state, long before of 1836, authorizing the construction ed into the prosperous and growing the Indian title to the intervening ter­ of the state railroad, the present site Atlanta. The completion of the Ma­ ritory had been extinguished. of the passenger depot was located, con railroad in 1848, and the exten­ "The opinion generally entertain­ and called "Terminus," until 1843, sion of a number of connecting lines ed at that time, as well as before, when the name was changed to that since that time, have put Atlanta in was that water portage by means of of "Marthasville," after the daugh­ communication with every important a canal, was the most feasible mode ter of Governor Lumpkin. place, north and south, east and west, of accomplishing the desired inter­ The name was again changed to and made her one of the greatest communication. Individual recon­ "Atlanta," in 1847, at which time the highways and centers of travel and naissances and explorations with a city was incorporated. The new city trade in the whole country. view to this ultimate accomplishment then contained a few straggling cab­ Honorable Alexander Stevens has were made from several points on the ins; and we learn from Hanleiter's described the origin of the state rail­ Tennessee River. directory that, at that time, "Choice road, the manner in which it came "But a new era was at this period lots on Whitehall Street, south of into existence, and its subsequent ef­ dawning upon modern civilization Hunter were offered at $50." fect in producing the city of Atlanta. throughout the world on the subject "In the summer of 1865, after its A brief abstract from this descrip­ of internal overland transportation. destruction by Sherman's army, and tion is as follows: The old Egyptian mode of moving before the work of rebuilding had "Atlanta owes its thrift and rapid heavy burdens in wheeled carriages been fairly commenced, the scene of ruin and utter desolation was in­ describable," says an eye witness. He continues: "The angel of destruction seemed still to hover over the ap­ parently hopeless wreck, making it, like Babylon of old, a fit habitation only for bats and for owls. The only evidences of life and activity visable or audible were the newsboys and porters about the depot, and the whistling of the locomotives." Hanleiter's directory states that in 1866, the population was over 20.000, "nearly one-fourth of whom were widows." In 1869, there was a popu­ lation of more than 29,000. The real THREE HANDSOME NEW INDUSTRIAL PLANTS FOR ATLANTA estate values in 1866, amounted to Top—The new plant of the F. O. Stone Baking Company at Jackson and Highland Avenue, representing an investment of more than $1,000,000. Lower left, the new plant of the White about $7,000,000, and the amount of Provision Company, representing an investment of more than $1,000,000. At the right is the new home of the A. C. Miller Company. This building carries more than 54,000 square feet goods sold was $4,500,000. In 1869, of floor space.

Page Seven 0£ O Xl^ Itr 13 XT X SW—# D ^R. C—CZ(i -»i jts^Vn

K

•15 "8 S s* •gtfoa ^ e.« »!*..§ •«5_5S-8» JaS 8.2 >k,p-" O^TTJ S 8"*-- §c$ o 1.3 8 .31" § Q'8^ S 8f*5 +J OD s> •&3-S •«•« S ^3 § §i

*t)§ •§»lL S'S- 3 8

•8 A^ S.ti 8 u ^O^t>

Page Eight >I> IKC IB O x^ Tr JB "IT II/BER

Another Map Showing Distance and Railroad Fare of Principal Cities of Georgia. Once Again It Is Interesting and Convincing to Observe the Strategic Location of Atlanta, Affording Over­ night Access to any Community in Geor­ gia.

on strong, longitudinal, parallel slabs, made in Pennsylvania. These roads communication between the Atlantic or rails, instead of in water-crafts on were worked by horse-power. and the navigable waters of the Mis­ canals, was being revived. As early "It was now that enterprising men sissippi Valley (a subject which was as 1827, a railroad was made of three in South Carolina took the lead, on then of so much interest to Georgians) miles length, from the granite quar­ this continent, in the development of by a railroad to be operated with ries of Quincy to the Neponset River, the revived system of overland trans­ steam locomotives. As early as 1829, in Massachusetts. In the same year, portation. They conceived the the Charleston and Hamburg railroad a similar road, nine miles long, from thought, and set about the accom­ —the largest then in the world—was Mauch Chunk to the Lehigh, was plishment of the design, of opening a not only projected with this view, but

Page Nine IIs JO OB :R

nine miles of it was actually com­ of internal improvements than ca­ the mode adopted in South Carolina. pleted; and the first American-built nals, now became the subject of dis­ The work of these roads, looking steam-engine for railroads was put cussion. Several private companies mainly to local objects and results, on the track from Charleston in 1830. were soon organized. To three of was immediately commenced and "In consequence of these develop­ these—the Central, Georgia and pushed forward with energy. The ments, the idea, or project, of a canal Monroe (now merged in the Central) few pioneer thinkers in Georgia, who as a mode of commercial intercourse railroad companies, liberal charters had been looking to a canal north­ between the northwest and the South were granted by the legislature in westward, now embraced the general Atlantic Coast was generally aban­ 1833. These were organized and cre­ view of the like class of men in South doned in Georgia as early as 1832. ated with the view of being operated Carolina, and directed their thoughts Railroads, as a more feasible mode on by steam locomotives, according to and efforts to the great design of bringing all the existing railroad corporations, and others that might be formed in other parts of the state, in joint co-operation for the accom­ plishment of a common object, which would greatly redound to their sepa­ rate benefit and the benefit of the public generally; but which they, sep­ arately, were unable, with their lim­ ited capital, to undertake. This could only be done by enlisting the state in the great enterprises of scaling, or boring through, the Alleghany Moun­ tain ridges, and constructing, at the state's expense, what was called a 'Main Trunk,' which should become a common channel of north-westward for a net work of roads meeting at a common eastern terminus of the state work. "A new epoch in the history of Georgia dates from the 21st of De­ cember, 1836. It was on this day an act of the General Assembly was ap­ proved entitled, 'An act to authorize the construction of a railroad com­ munication from the Tennessee line, near the Tennessee River, to the point on the southwestern bank of the Chat­ tahoochee River most eligible for the running of branch roads thence to Athens, Madison, Milledgeville, For­ syth and Columbus; and to appropri­ ate moneys therefor.' "The two contemplated termini of the Georgia Road, then in process of construction, were Athens and Madi­ son. The Western terminus of the Monroe Road (which was a continua­ tion of the line of the Central), was the town of Forsyth; and, by this gen­ eral scheme, the state road was to be the main trunk, or common chan­ nel over and through the mountains for all the roads in the state then in process of construction, and others to be built, in receiving western pro­ duce. In the body of this act, this public work, so undertaken at public expense, was styled the Western & Atlantic Railroad of the State of Georgia, and its western terminus TIME WORKS ITS MIRACLES AS ALL MAY HEREBY WITNESS was to be near "Ross's Landing," Above—Atlanta's busiest corner in 1860. Below—A snap of the camera in a downtown section in 1925. (Continued on Page 61.)

Page Ten Preparing for the Atlanta of Tomorrow An Interesting Review of the Recent School Building Program

By W. W. GAINES, Member and Former President Board of Education

HE opening of the new Senior If the building had been non-fireproof buildings in the best cities of the T High School for Girls January it would have burned up, lock, stock country. 5, 1925, at the end of Rosalia and barrel. Who can estimate the And yet with all that has been done, Street, just east of Grant Park, mark­ worth of this feeling of safety that the plan of the building is only about ed the end of the great building pro­ we are enjoying because of these 50 per cent completed. The final gram of the Atlanta school system new fireproof school buildings? I plans as drawn call for the addition begun in 1922, a program during the prophesy that Atlanta will never build of two wings and an auditorium. carrying out of which we have ex­ another non-fireproof school building. And still as it stands, it is a great pended more than five and three-quar­ To do so would be to deliberately in­ school building. It is indeed a far ter million dollars in new buildings, vite a horror. cry from the old building at Wash­ new grounds and new equipment. The new Girls High will accommo­ ington and Mitchell, where it has The new Girls High School, the date 1,500 pupils. It has an attractive been located for 50 years. And it is last to be completed, is one of the library, home economics rooms, lunch a still further cry from those rented best and most attractive of the 18 rooms, besides all of the ordinary upstairs rooms, at the northwest cor­ new school projects. It is a thing of types of class rooms. ner of Whitehall and Hunter Streets, architectural beauty, three stories A particularly attractive feature in over stores, where the Girls' High high, and almost 500 feet long. The the building is a housekeeping unit, School was first opened in 1872. three long hallways, extending the consisting of a dining room, kitchen, Eighteen new school buildings have entire length of the building, remind pantry, china closet, bathroom and been built in the past three years; 13 one of the long aisle-views in the na­ bedroom, all completely equipped with for white pupils and five for negro tional capitol building at Washington. necessary furniture and appliances pupils. The cost of the building is $491,- for housekeeping. The students are The names of these schools are as 000. To this must be added $40,000 taught in this little "home" all of the follows: The Henry W. Grady Senior for equipment. The grounds did not arts of "keeping house." High School for Boys, the Bernard cost anything, as they were already The furniture and equipment of the Mallon Senior High School for Girls, owned by the city. A reasonable val­ school are of excellent quality, sim­ the William A. Bass Junior High uation of the land to be used by the ple and durable. It ought to be good School, the Daniel C O'Keefe Junior school would be another $75,000, run­ for 25 years. High School, the Joseph E. Brown ning the total value of the plant and The school is said by school peo­ Junior High School, the Booker T. equipment up to $606,000. ple in position to know, to compare Washington Junior-Senior Negro The building is of the most modern favorably with Senior High School High School and the following ele- design and lay-out. Its size and shape and floor plan, type of con­ struction, and the character and qual­ ity of the materials that entered it, were determined alike by education­ al engineers, project architects and supervising architect. If anything better could have been had it was not known to the best school authorities of the country. It is a fireproof building; and there is no computation of the value of this feature. For many years the patrons of this school stood in mor­ tal dread of the building being burned up and of their daughters being in the midst of a catastrophe. No such danger exists now. A person could not burn it up if he tried. Fire broke out in one of our new grammar school buildings a few weeks ago. It burned MEMBERS OF THE BOARD OF EDUCATION OF ATLANTA SCHOOLS all night. It made only a slight hole Reading left to right—Sitting, Dr. R. M. Eubanks. Hn, J. O'Keefe Nelson, Mr. John T. Hancock, Mrs. C. V. Peterson and Dr. E. Fred Morris. Standing, Mr. D. M. Therrell, Mr. two or three feet wide in one wall. W. W. Gaines, Dr. Willis A. Sutton, Mr. W. C. Slate.

Page Eleven 1> XT JB> o X/Xv X* XT X Xy X> DB

mentary schools, the Samuel M. In­ person who taught in the Boys' High lumbia University. These men were man, the Calhoun, the Moses W. for a generation, one for the author free and unbiased and uninfluenced Formwalt, the James L. Key, the of Uncle Remus, one for Atlanta's by local sentiments and they determ­ English Avenue, the Faith Normal first citizen, and so on. We recent­ ined where the needs were the great­ and Training School, the Joel Chand­ ly named a school for our poet laure­ est and what needs should be supplied ler Harris, and the John B. Gordon, ate, and another for one of the two first. And the board followed these for white pupils and the Edmund A. original teachers in the Girls' High recommendations. Ware, the Edwin P. Johnson, the W. School. Is not this a good and ap­ The great trouble with our bond is­ H. Crogman and the David T. How­ propriate way to honor and perpetu­ sue is that it was not large enough. ard for negroes. ate the names of notable Atlantans? The survey people reported immedi­ The board adopted the policy of Sixteen of these new school build­ ately upon the completion of their naming the new school buildings for ings were built with the funds re­ work that it would take $9,560,000 to persons distinguished in the civic and ceived from the $4,000,000 bond issue; meet our then immediate needs. We school life of Atlanta rather than for two were built, in the main, out of made the mistake of fixing the the street upon which the school hap­ current funds. They are all similar amount of our bond issue before the pened to be located. And so we named in construction and workmanship. survey was made. We did not have one for the first president of the They are all fireproof. accurate and itemized knowledge of Board of Education, one for the fa­ What schools should be built and our needs nor of costs. We should ther of the Atlanta public school sys­ where located, were indicated in a have had these necessary figures be­ tem, one for the first superintendent, survey of our school system by Doc­ forehand. I believe the people would one for the first mayor, one for a tors Strayer and Engelhart, of Co­ have voted the nine and a half- mil-

Photos by Walton Reeves.

A GROUP OF NEW ATLANTA GRAMMAR SCHOOL BUILDINGS RECENTLY ERECTED 1. James L. Key School: 2. Joel Chandler Harris School; 3. John B. Gordon School; 4. The Calhoun School; 5. Moses W. Formwalt School: 6. Samuel M. Inman School; 7. Faith and A. N. T. School; 8. English Avenue School.

Page Twelve Photos by Walton Reeves.

A GROUP OF ATLANTA'S BEAUTIFUL NEW HIGH SCHOOL BUILDINGS 1. First Unit of the Henry Grady Senior High School for Boys; 2. Daniel O'Keefe Junior High School; 3. The Girls High School; 4. Joseph E. Brown Junior High School; 5. William A. Bass Junior Hisrh School. lion for schools as readily as they years the bent of the pupil is ascer­ unit idea, which is to say that the voted the four million, if they had tained and he is directed into those courses in the elementary schools are known it. lines of study and training best suit­ made a complete unit in itself, a Perhaps the most notable and im­ ed to his mental make-up. In this course that will furnish a child which portant thing done in our Atlanta way he finds himself in the line of can go no further than the elementary system during the last few years was work for which he is best suited; and school, the education best suited to the establishing of Junior High square pegs in round holes are avoid­ him. The course in the Junior High schools. We have four great Junior ed. is similarly arranged, and the same High schools in the four corners of The kindergarten is also something is true of the Senior High. The un­ the city; and their courses of study, new with us. They are proving im­ derlying idea in all this is that every and the character of work done in mensely popular. Everybody wants pupil shall be fitted most successful­ them have abundantly justified them. to get his child into kindergarten, if ly for life. The excellence and attractiveness of it is of kindergarten age. It has been The new Senior High School for their work could not have been fore­ found that a child does much better Boys is located on a 25-acre tract at told. work in the first grade if it has had Jackson and Tenth Streets. The kindergarten training. It acts better, The system in Atlanta is known as building cost $459,000. the grounds thinks better, and makes its grade the K-6-3-3 plan; kindergarten, one $75,000, the grading and new equip­ much easier. year; elementary, six years; Junior ment $27,500, making the total cost High, three years, and Senior High, The courses of study in the Atlanta to date, $561,500. This does not in­ three years. schools is admittedly one of the very clude the value of the old equipment Pupils now enter the Atlanta best in the United States. This fact used in the building, which is prob­ schools at five years, beginning of has been widely known, and requests ably worth another $25,000. course, in the kindergarten, and con­ come from far and wide for copies of tinue in the system 13 years. By the our courses. These study courses are However, at that, the Senior High time they finish in our Senior High the result of years of study by the School for Boys is not completed. Schools they are well educated, and board, assisted by a strong advisory Like the Girls' High, it is only about fitted in every way for life. During committee of teachers and supervis­ half completed. The final plans as the Junior and Senior High School ors. The courses are compiled on the (Continued On Page 57)

Page Thirteen JL? JOL _fc!^ II/DER

Photos by Walton Reeves.

A STRIKING GROUP OF DECATUR'S PUBLIC BUILDINGS AND CENTERS OF INTEREST 1. The handsome new Masonic Temple just completed and ded cated. 2. The Confederate Monument which stands on the courthouse square. 3. The High Schojl Building which reveals Decatur's interest in education. They have equally substantial Grammar School Build­ ings. 4. The Agnes Lee Chapter House, which ta a constant center o; activity in Decatur. 5. The beautiful DeKalb County courthouse, built of granite. 6. The Presbyterian Church. 7. The Baptist Church. 8. Sycamore Street with its many beautiful homes, so typical of Decatur. 9. The Methodist Church.

Page Fourteen Decatur—A Well Balanced Modern City Mature in Traditions—Progressive in Spirit—Rich in Cultural Advantages—Distinguished for Its Homes

By JESSIE FOLSOM STOCKBRIDGE

VERY year in every way, the some statistics concerning it which It envies nobody. It is a busy, town of Decatur, Georgia, is may prove interesting. cheerful, bustling burg, being "heard E growing bigger and better, if It ranks fifth in building permits from" every day. past successful business projects, and in the state. To appreciate the rapid growth of future building permits are any indi­ Its educational facilities are ex­ the town, one should pay a visit to it cation. cellent. on Saturday afternoon. The public Should the F. F. D.'s, meaning Its many churches and scores of square is alive with people and auto­ First Families of Decatur, chronolog­ preachers rival towns in Georgia mobiles. ically speaking, decide to hold a twice its size. "And I remember just a few years "Home Coming Day", in this year, Its taxable property has increased back," said J. A. Hall, editor of The 1925, the first number on their pro­ about thirty per cent over previous DeKalb New Era, "when there wasn't gram might appropriately be the song years. anything but space in the center of entitled, Its City Commission form of gov­ the town. Now, it is dangerous to "You'd Never Know This Old Town ernment, and salary system is prov­ walk aeross the street. And another of Mine." ing profitable and successful. thing, did you notice our new build­ From practically a village suburb It is an ideal place to live. Practi­ ings? We put up three in the last of Atlanta, Decatur has grown .in the cally everyone owns his own home. two years, the Masonic Temple build­ last ten years to a city of ten thou­ It is rich in historical spots and ing, the Decatur Bank & Trust Com­ sand population and over. Here are war relic lore. pany, and a branch of the Fourth

v J TVa* IT v ''• o-V -k '-r;,' .t ,-f.o N51 r « Jk\

Photos by Walton Reeves. TO KNOW DECATUR YOU MUST KNOW AND LOVE AGNES SCOTT COLLEGE, WHICH WILL NOT BE REGARDED AS DIFFICULT AFTER A GLANCE AT THESE FAIR LADIES

Page Fifteen National Bank of Atlanta." town, S. R. Christie, Jr., realtor, said Mr. Hall continued, "and as for We had hoped to have a picture of the bank: drug stores, we have them on every of Mr. Murphy Candler, but the "It started fifteen years ago with corner, and you can buy anything in photographer was unable to locate $25,000 capital. Today, its capital is them down to shoe buttons, just like Mr. Candler—THE EDITOR. ?100,000, and its total assets in De­ all the up-to-date ones." cember amounted to $1,500,000. It The very handsome lodge temple numbers among its depositors not referred to by Mr. Hall is the out* only the residents of Decatur, but growth of the united efforts of the people from Atlanta as well. Before "Pythagoras Masonic Temple Asso­ the Federal Reserve Bank came to ciation," incorporated in 1907, of Atlanta, our Decatur bank was one which C, Murphy Candler was elect­ of the few not charging exchange on ed president, A. H. Steward, vice- foreign checks." president, and C H. Talley, secretary and treasurer. This building, built of With proper pride, also, the resi­ light face brick and Indiana lime­ dents point to their Fourth National stone, with trimmings of marble and Bank branch building, of white stone ornamental plaster, combines in a and bronze grille work; and as for very successful manner the very com­ the courthouse—it is one of the fin­ modious and ornamental lodge rooms est in Georgia. Built of marble, it with offices and stores. It is of fire­ stands on a slight eminence, com­ proof construction throughout, and manding a view of the entire town. the large and well lighted drug store A long sweep of street leads up to it, on the first floor is equipped with all and in front of its main entrance modern improvements. The lodge rises an imposing granite monolith, erected by subscriptions from people room shows the Doric influence, and MR. J. A. McCURDY, may be likened to a page from illus­ in the county of DeKalb, in honor of Sheriff of DeKalb County, who is reported its heroic men in the Confederate trations of ancient Greek temples. to have poured out more liquor than any The architects were Messrs. Edwards other Georgia sheriff. armies. & Sayward, of Atlanta. a spacious mezzanine floor is the ex­ Decatur has been most fortunate Very gracefully proportioned is the tensive law library of J. Howell with its city commission plan of gov­ building on the opposite side of the Green, attorney, and president of the ernment, in that its present ex-officio square, which houses the Decatur bank. mayor, G. Scott Chandler, is a de­ Bank & Trust Company. Tall col­ In speaking of the wonderful in­ scendant of the first settlers of the umns divide off the interior, and on crease in properties and assets in the town, and has the confidence of ev­ eryone in it. In answer to the ques­ tion whether this form of govern­ ment is to be recommended, Robert C. W. Ramspeck, solicitor of the city court of Decatur, has this to say: "It is ideal, where the city man­ ager and members of the commission have the confidence of the city, and use their authority for the good of the community. It works harm, when the opposite is true, since the city manager has so much power invested in himself. Now we find the salary system most successful in our depart­ ment, for we not only made enough to pay expenses, but have put sev­ eral thousand dollars in the treas­ ury." In Sheriff J. A. McCurdy, the county has a champion apprehender of liquor violators. It has been said of him that he pours out contraband faster than it can be made. "He is a good sheriff and a fine man", said Mr. Ramspeck. "He catches bootleggers coming and go­ ing, for, of course, moonshiners Photos by Walton Reeves. would dare make it in this county A GROUP OF PROMINENT DECATUR CITIZENS where he is sheriff. Not only that, Left to Right—L. T. Y. Nash. DeKalb County Commissioner; C. H. Blount. President De­ but he obeys the law himself." catur Chamber of Commerce; Leon O'Neal, Chairman Committee for Columbia Seminary Drive; Like father like son, is the example Dr. Wiley Ansley, City Physician; J. S. Looney, City Manager; R. C. Henderson and C. A. Mathews, City Commissioners; J. A. Bell, Editor the DeKalb New Era. (Continued On Page 51) Page Sixteen "Bob" Adamson—Straight Shooter

An Intimate Glimpse oj a Former Georgian

By ALFRED C. NEWELL

F I WERE selecting a man whose tion for a newspaper job in the re- deavor. He became city editor of career should be put before the portorial rooms. There is still a tra­ Tlie Constitution and gathered about I average Southern boy as an ex­ dition of his rather ungainly Lincoln- himself a notable staff. ample of pluck, self-reliance and wor­ esque appearance but he had a His eyes turned towards New York. thy endeavor, beyond question, Robert square jaw and a head which "Joe" In the summer of 1897, with a friend Adamson would first be named. An­ Johnson used to call "dome browed". each placed a forfit of $100. for their nouncement has just been made in As a sub-cub-reporter, he was as­ failure to be in New York City when New York that he has accepted the signed shortly after his connection the five burroughs were laced into chairmanship of the Board of Di­ greater New York. rectors of the National American "Whom do you know in New Bank. This is an institution of size York?" asked Captain E. P. How­ and importance. Men whose doings ell, then editor in chief. are known nation wide constitute the "No one." directorate of which be becomes the "Then you are a damned fool" was guiding spirit. His selection, was a the Captain's laconic retort. Here recognition of capacity for hard work, you have a good place for the rest clear thinking and result-getting of your life. Why swap it for a place methods. unknown to you?" Clark Howell, then managing edi­ "Bob" Adamson's life story thus tor, was equally reluctant to letting far has had hard work as its domi­ the young man go. nating motif. There has been no short cut, no outside influence. He Adamson's New York newspaper has pulled his own weight up the lad­ career was spectacular. As a fea­ der, hand over hand. ture writer on the Evening Sun, in the Chester Lord days, as a political Dr. J. W. Lee once wrote a book man for The Brooklyn Eagle in the called The Geography of Genius. The St. Claire McKelway days, as the idea was that instead of being known Amen Corner man for The World by their old names, cities, states, when Roy Burton—now Sir Pomeroy and even continents should bear the of London—was Pulitzer's directing name of some great man they pro­ genius—in whatever capacity Adam­ duce. He thought that England son delved and wherever his tracks should be named Shakespeare, France were made, there was always a sure- called Napoleon, and, carrying this ness, an alertness, a comprehensive idea out, he thought that Atlanta size-up, a steadfast cleavage to abso­ should be named Grady. If the doc­ MR. ADAMSON lute fact combined with the original tor's idea was applied to the town­ viewpoint which put him out in front ship of Rex, Ga., we would have to with the paper to a murder story near in every newspaper shop. He was a change its name to "Adamson". Griffin. There were no long distance star man on every staff. From the time Bob left his father's telephones in those days, no auto­ Mayor Gaynor came along and farm at Rex, a shocky headed, red mobiles of course. When Adamson made him executive secretary. It is . socked, jeans-trousered- youngster, came into Griffin near mid-night, not too much to claim Bob Adamson's his progress has been self-initiated, after getting the facts of the case, hand largely shaped this wonderful and self propelled. He came from the situation seemed hopeless. It is municipal regime. When Gaynor "folks" of the sturdy yeomanry type, recorded, however, that he got in 'died Adamson had charge of the cam­ Cromwellian in conscience, but lordly through the window of some tele­ paign for Mayor of John Purroy Mit­ in pride and independence. He got a graph office which had been closed, chell. Against him was Charlie Mur­ gold key from the "University of secured a key, cut in direct to the phy, the late Tammany boss who Hard Knocks" before he became of newspaper shop and tapped off a hand-picked Justice Edward McCall age. His only real "schooling" came story which stirred the town. He be­ of the Supreme Bench as his candi­ from books in his grand-mothers lib­ came a police reporter. Six "scare date. Adamson, with Mitchell, won rary. When he was about fifteen heads", an issue, a "special"on Sun­ out for the coalition forces. This vic­ he took a course in telegraphy under day and a lot of fiction stuff on the tory for the reform element was cele­ the station master at Rex. Just a side was not an unusual output from brated with a Waldorf dinner attend­ few years afterwards he butted into him. He was a prodigious writer, a ed by hundreds of the most able men Atlanta and applied to The Constitu­ young demon for concentrated en­ (Continued On Page 50)

Page Seventeen 0> "EC JE>

Can Georgia Feed Herself? A Frank Statement of Actual Conditions in Georgia ana Throughout the Nation

MR. J. PHIL CAMPBELL

HE Situation in General. The be decreased. Curtailment in poultry city and country dweller to the im­ Tfood situation promises to be production likewise will follow. portance of a cheaper form of whole­ extremely acute in 1925. The some food than those in common use. The Situation In Georgia short corn and wheat crop in the More real food value at small costs West, together with a heavy percent­ In 1924 the food and feed crop in can be produced in a home vegetable age of soft corn has caused the corn Georgia was extremely varied in dif­ garden than on any other portion of and flour market to increase in price ferent localities. While the extreme the farm. The farmer in the cotton almost daily. southern part of the state made an belt has dropped largely into the The corn situation has resulted in excellent crop of corn and hay, the habit of the city dweller. He pro­ the liquidation in hogs. Few cattle remainder of the state produced duces some corn and hay for his will be fed this winter. Meat prices little more than 50 per cent of its work stock, with which to grow cot­ will continue to advance. There are actual farm needs. The effort made ton, but gives little attention to sup­ considerable quantities of butter in in the cotton fields caused some neg­ plying the home needs. storage, but the increased price of lect of the food and feed crops? The It seems a difficult job to trans­ feeds will tend to limit dairy pro­ winter killing of small grains and the form the cotton grower into a real duction. The same is true of poul­ severe summer drouth added greatly farmer who makes his farm self-sus­ try. Until another feed crop is grown to the reduction of these crops. A taining first and grows cotton as a and harvested, livestock, dairy and small percentage of winter grains and money • crop. The cotton farmer in poultry expansion will be checked. hays have been planted this winter. this respect is little better than the The unloading of hogs and cattle this Large quantities of corn, hay and daily laborer. He expects the money winter in order to save feed has re­ food products must be purchased by from his cotton to pay food and cloth­ sulted in lower prices of these prod­ the farmers in the northern half of ing bills, interests, taxes and upkeep ucts temporarily. There is no incen­ the state with which to make the of his family. Every farmer who tive to fattening hogs with corn at crop in 1925. present prices. A year hence all live­ fails to have a home garden loses stock products should be in demand Corn money. The only way for the far­ at good prices. Pork prices are now This is the most important food mer to obtain money is through the increasing daily. crop in the state with a greater acre­ sale of crops. If he sells one crop with which to buy another, or in oth­ Following the war livestock helped age than cotton. The extreme lo^r er words, swaps cotton for food, he to work off the crop surpluses when yields of an average of 15 bushels per is no better off than the city dweller. the European demand for them was acre are unprofitable. The acreage The farmer who produces a sufficient cut off. Now the crop surplus has of corn should be reduced. The lands become a shortage and livestock de­ that will yield less than 15 bushels supply of vegetables can greatly re­ velopment will pay the sacrifice for should be planted to legume hays. duce the cost of living by eliminat­ the next 12 months. Georgia far­ The better lands should be planted to ing the purchases of high price foods. mers should profit by the conditions corn and fertilized, prepared and cul­ The value of the home garden can­ throughout the livestock belt. The tivated well. The farmer should give not be measured in dollars and cents increase in price of poultry feeds is more attention to improving the seed or in saving of money alone. Vege­ causing poultry keepers considerable and increasing the yield. tables form the most important part concern, especially egg farmers who in the daily diet and are essential for purchase the great bulk of grains Home Garden continued good health. As a money needed to feed the hens. Even though Continued increase in the cost of saving crop on the farm vegetables price levels remain high, profits will living is forcing the attention of both including the coarser truck crops,

•J^?™———" « ^-?0 J^o

A convincing Drawing of Happy Children Resulting from Proper Food. This Drawing Furnished by the State College of Agriculture

Page Eighteen such as, sweet and Irish potatoes, and syrup cane will be found of most im­ MNERAL SALT5& FRUIT ACIDS fATS OR ENERGY FOODS portance. Our first problem, there­ BODY REGULATORS FOODS RICH IM FAT FATS fore, is to develop the vegetable crop division of the farm for home needs. When this is done, a surplus will re­ sult which may be gathered and dis­ tributed to towns and cities at good profit, provided there. is co-operation Cabto^,Lcnucf,Onion5 Grapefroir,Oranp;es,Eir. among the farm neighbors in distri­ bution. Freight rates and commis­ sions can be eliminated and retail trade developed through the com­ munity organizations. City dwellers ought to encourage the farmers in Tomatu.Bcet,CarrotEtt Grapes,Berrie$Appies this development as the farmer's prosperity will mean better conditions for the towns and cities. Education must come to the farmer in produc­ tion of quality as well as quantity, grading, packing and distributing. Celery RhuteiUAsparajus Dried fruits RICH PASTBY, FRITTERS ETC OILS: COTTON Sttft OUVt ETC City dwellers can well afford to en­ courage the farmers even though they are required to take a product CARBOHMrMM FOODS LIQUID "DiSSfftVETiT FOODS from them for a time which may be STARCHES lower in quality and standard than SUGARS they could purchase elsewhere, as it will mean greater prosperity for the state by leaving money at home. Dairying Georgia ought to be one of the lead­ CEREALS". CORftrUCEnt CANDY & CONFECTIONS Watet Tea, Coffee rruh"Joice3,PnnchEte. ing dairy states. During the past three years we* have made strides in this direction by increasing the number of dairy cows 33.6 per cent. This has not been in commercial dai­ ries, but by addition of a few milk BREADS'.IWIMS,LOAF ETt SYRUR HOMEY. DRIED FRUIT ClearSoupss Broths Buttermilks Whey cows to the farm herd for the purpose mainly of selling sour cream and us­ ing the surplus skim milk for pigs and chickens. Georgia is taking the lead in the lower southern states in dairy, hogs and poultry production. POTATOES: SWEtT&ffilSH CAKES, COOKIES ETC Watery fruits Watery Vegetables A large number of creameries and These informing charts are furnished by the Georgia State College of Agriculture. We cheese factories have been set up dur­ commend a careful study of these charts. ing the past few years for encourag­ touch almost every farm. Soils are soils are improved and the per acre ing production of dairy products. capable of good pastures, grain and production of crops increased, the Practically all parts of the state are legume hays can be produced by the state of Georgia will always remain well adapted to this industry. There aid of manure from the dairy herd. in a bankrupt condition. Cotton on is room for the disposal of manufac­ The southern part of the state like­ our present depleted soils cannot pull tured products, such as butter, wise has good facilities in that the us out. There are no other field cheese, ice cream, and yet not more crops can be grown and grazed all crops that we can turn to as a sub­ than 50 per cent of our rural • people winter. Expensive buildings are not stitute, except in small localities. are well supplied with milk and but­ required for housing the stock. Good There can be but one program. Pro­ ter for home consumption. pastures in many localities already duce the food needed on the farms The first essential in helping the obtain; velvet bean fields furnish first. This will in the end result in farm dairy is the building of pas­ fall and winter grazing. The oppor­ the surplus for the towns and cities tures and the production of heavy tunity of feeding skim milk to poul­ which will make Georgia self-sus­ quantities of legume hays. This is try and hogs and of using the manure taining. a department of farm development for improving the farm lands make The first essential is corn, garden that will come slow, but no state in the development of this division of products, dairy, poultry and hogs. Of the union is better situated or has farming a practical necessity. minor consideration in the food pro­ more natural advantages for this pur­ Unless we increase livestock on the gram in localities is wheat, sheep, pose than Georgia. In the northern farms there will be little likelihood beef cattle, peaches, apples and part of the state fresh water streams of improving our soils. Unless the (Continued On Page 49)

Page Nineteen \JL JHL M~

ONE SECTION OF ST. BARTHOLEMEW'S CHURCH, NEW YORK CITY This beautiful specimen of tile work is done by Mr. Hood's company. The tile shown here Is Matt Texture "pottry" in fire-flashed colors- one of their very best designs. The Matt Texture provides a rue-like effect and is noiseless.

Page Twenty Where Knowledge Is Power B. Mifflin Hood, Educated for College Professor, Turns Manufacturer and Develops Ceramic Industry on National Scale

By WALTER G. COOPER (All Rights Reserved) R. B. MIFFLIN HOOD, who a view to becoming a college pro­ was gone for some months, but in M has done so much to develop fessor. 1903 came here to establish a busi­ the ceramic industries in Geor­ When his physician warned him ness. He began with real estate, but gia and the Southeast is a native of that his health would not stand a stu­ soon saw his opportunity as a pro­ Maryland, but came to Atlanta from dent's life Mr. Hood changed his plans ducer. He went into the burnt clay college in 1903 and from his head­ and sought active business in the open industry, working much in the open, quarters here has built up an im­ air. and became interested in the great mense business, employing 750 per­ Inspired by Grady and Inman undeveloped shale deposits of north sons and shipping the products of Some years before that he and his Georgia. Georgia clay to forty-seven states two brothers had visited the Cotton In 1906 he joined forces with the and several foreign countries. States Exposition at Atlanta and Rockmart Brick Company in produc­ He is interested in eight ceramic there, to use his words, he "caught ing rough texture shale face brick industries, among which are several the spirit of the New South, as exem­ several years ahead of any other entirely new ones which resulted plified by Henry Grady and Sam In- Southern producer, and sold the first from his study of the possibilities of million order of face brick in the Georgia clay when he took a special South, which was used on the Loyolla course in ceramics at the University College at New Orleans. of Illinois after he had been in busi­ Next he was a Southern pioneer ness 12 years. in the production of chemical brick, Mr. Hood was born at Cambridge, for the fertilizer, chemical and oil Dorchester county, Maryland, in industries. 1877, a lineal descendant of Thomas Then came a crisis in his career. Mifflin, one of the signers of the Dec­ As he described it: "I got the first laration of Independence, and an ear­ big uplift, when I found out that I ly governor of Pennsylvania, who did not know enough." At the age gave his salary as governor to found of 38 he took a special course in ce­ the first free library in America at ramics at the University of Illinois Philadelphia. under an eminent expert, Dr. A. V. The Hoods established the town of Bleininger, who aided him in testing Hood's Mills in Maryland and Mif­ Georgia clay for making floor tile. flin Hood's mother's family, the Sud- Mr. Hood joined the American Ce­ lers, gave their name to Sudlersville. ramic Society and became a regular John Mifflin Hood, an uncle of B. ceramic investigator with the idea of Mifflin, was a distinguished citizen developing clay products in the South, of Baltimore, where the people erect­ for which we were then dependent ed a statue in his memory. on the North as a source of supply, Mr. Hood was reared on a Mary­ often paying freight both ways on land farm and went to the county the raw material and the manufac­ schools until his mother, then a tured product, while the South lost widow, moved with her three boys to the payroll. Philadelphia to secure better educa­ In 1916 he organized Hood's Pot­ tional facilities for them. Possessed tery Clay Products Company, built a of high intelligence, strong charac­ plant and became the first manufac­ ter and deep religious convictions, she turer of quarrie floor tile in the was an unusual woman, and though Southern states. He is now supply-1 there was much in his ancestry on MR. HOOD ing it to the trade in every state in both sides to inspire a young man, man." So when he set out to find a the Union except Nevada, even ship­ Mr. Hood attributes his success to his location, visiting cities from Boston to ping clay products to Ohio, the state mother and the lessons instilled in Los Angeles and from Key West and which leads in this industry. him by her precept and example. Galveston to Minneapolis, he natur­ His Work in the War He went through the Philadelphia ally stopped at Atlanta. Mr. Hood was an important factor High school, became first honor grad­ It was my fortune to meet him in the manufacture of munitions for uate of Drexel Institute and took his then, and we spent some time togeth­ the American government during the college course at Pennsylvania Uni­ er talking over the resources and op­ World War. Late in 1916 Mr. I. versity. Afterwards he did post­ portunities of Atlanta and the South­ Hechenbleikner, an Austrian engineer, graduate work at Johns Hopkins with east. He left Atlanta, went West and brought Mr. Hood a blue print design

Page Twenty-One ^ JET IB C ' JL JL T>

of a new clay product, a spiral acid —"mm iiij= ring which, if it could be made com­ mercially, would be twice as efficient n in the manufacture of chemicals go­ m ing into the production of high explo­ sives and poisonous gases as the old standardized product. To this end, m —— Mr. Hood spent four months experi­ menting, aided by his superintendent, SPEED! Mr. J. W. Thomas, and their efforts were crowned with success. Dupont's chemical engineer pronounced it the §§• I Am SPEED! most revolutionary advance in chemi­ cal manufacture during the war pe­ = riod. Col. J. W. Joyes, head of the I ride the highways like the wind, nitrate division, said that no concern asking no quarter and giving none. serving his department functioned m more efficiently than the one headed g§ by Mr. Hood, and that in visiting the / laugh in Satanic mirth at trem­ munition plants of Germany he found H bling women and screaming chil­ =i they were using the same units at the == dren who shrink by the roadside == close of the war as at the beginning and no great advance was made like Hi as I pass. H Mr. Hood's Chemico Spiral Ring, which was a cylinder of vitrified ^^ / dash through crowded streets nn shale, in which was bonded a heli­ cal plane or spiral, half with a right H and avenues of the city, where = and half with a left twist, producing = people in congested armies, go to ^= an intensive action as in whirlpools Ii and fro earning their daily bread. == and tornadoes. === I kill wantonly hundreds of them HI The method used was a double au­ ^= because they will not heed and =~= ger machine, with solid shafts revolv­ make way. ing at a faster speed, producing the == jH core or spiral. The hollow shaft pro­ •§ = duced the cylinders and issued them / traverse the streets bordered through a die which bonded them me­ =H with beautiful homes, where peace ^^ chanically. They were not touched by == and love abide, and for the pure joy m the human hand until automatically §m cut the proper length and ready to = of killing, I crush tender bodies of be vitrified. = little children at play. Their dying m The cost was so reasonable that the §= moans are like music to me as I = high explosive manufacturers like Du- === rush on. Age, with tottering feet m pont, Atlas and Aetna, used them by ^s and dimmed eyes, gets in my path m the million, and later about 120 mil­ == lions were used by the United States HI and I leave it cold, and silent government. During one year Mr. against the curb. m ^= Hood shipped the government seven thousand carloads, requiring 23 plants = = to produce them. The tax on Mr. / love nothing except my own self­ Hood's capital was so great that it ish pleasure, which is to DE­ = had an overturn of 41 times in a STROY. I have no thought, only year, or every nine days, including ^= to race with the wind, and reap the ^ Sundays! HI whirlwind. The cities and the HI Because of this work the govern­ === highways are my own. I win in Hi ment presented Mr. Hood a certifi­ cate of "award for distinguished = many races because DEATH is H services." =5 my mechanican. = An Austrian's Service to Uncle Sam / am SPEED, Beware! "On one of my frequent trips to Muscle Shoals during the war", said 11 Mr. Hood, ^1 saw a most unusual oc­ WILL D. MUSE. • currence. The work on the atmos­ pheric nitrogen plant was being rush­ ed with increased pay for night work. Fifty American-born aluminum pipe­ fitters became dissatisfied with their Sli iiiiiiiiiiii iiiiiiiiiiiiiiii i iiii (Continued on Page 41.)

Page Twenty-Two E IK.

Brief Summary of 1924 Activities

Excerpts from Address on "January J0y 1925 By B. S. BARKER, Executive Secretary HAMBERS of Commerce are not First — Under the administration vertising Atlanta during 1924 through C new organizations, they have ex­ of President Norcross, I think the the extension and publicity bureau. isted for hundreds of years. The business community conceived the The necessary funds were derived first body to be called a Chamber of fact that no more helpful thing could from the city of Atlanta, county of Commerce was founded in Marseilles, be done to aid the city in material Fulton and the common treasury of France, in 1650. growth than the success attained in the Chamber of Commerce. About The first Chamber of Commerce having our business men, together seventy-five per cent of this money formed in America, then British ter­ with the city of Atlanta, the county was spent in the publication and dis­ ritory, was in the year 1768. So far of Fulton and moneys from the com­ tribution of the CITY BUILDER, our of­ as the Atlanta Chamber of Com­ mon treasury of the Chamber of Com­ ficial monthly organ, and each month merce is concerned, a patriotic group merce used in the proposition of a from two thousand to twenty-five of Atlantans fifty-nine years ago, be­ complete industrial and educational hundred copies are mailed to that ing impressed with the necessity of survey of the city of Atlanta and many addresses throughout the Uni­ doing things in a cooperative way and environs, which is now in the hands ted States, and this magazine carried with a love for this city, organized of organization and being used with a message of optimism and hopeful­ this Board of Trade or Chamber of very good results in acquiring new ness on every page. In addition to Commerce, with the result that any manufacturing plants thereby making this, with the co-operation of the At­ concerted business action or accom­ new payrolls which is the one great lanta Hotel Men's Association, large plishment has always been carried need of Atlanta at this time. signs were placed on the outskirts of through by this organization which twenty-two Eastern and Western Second — Coupled with the above, long ago proved its great worth to cities, showing the picture of Stone was the setting up of a well equipped our city. Mountain, with the words "Go Via industrial bureau with a secretary and Atlanta and see Stone Mountain." The Someone has expressed a Cham­ force in charge, working on a plan other advertising was an illustrated ber of Commerce in the following of not only giving needed facts to all form and has been freely used all the synonyms: inquirers along industrial lines, but year. "The Chamber of Commerce is when necessary to send this industrial a voice to the city." secretary on various trips in order to Fourth—It has been the policy of "It reflects the ideals and as­ discuss Atlanta's advantages and op­ President Norcross, together with the pirations of the people." portunities face to face with such in­ past presidents of the Chamber of "It combines the efforts of quirers. Commerce to inculcate friendship those who think in terms of help­ Third—No state or city can bring with the people of Georgia as a whole fulness and reduces unorganized in new people without a well laid out and good progress I believe has been element to an organized unit." plan of advertising. The Chamber of made along this line during 1924. The "It speaks in defense of a good Commerce spent about $30,000 in ad­ (Continued on Page 38.,) name of the city and defends the city against the traducer." "It is the clearing house of Three Highly Esteemed Citizens Honored with Certificates of civic pride and the power house Service at Annual Chamber Dinner of progress." The Atlanta Chamber of Commerce works year in and year out to main­ tain the prestige of Atlanta. It is the great united human dynamo and gen­ erator of ideas, power, influence, ac­ tion and authority and is constantly looking out for the business and civic interests of Atlanta. It represents collective effort versus individual ef­ fort and only needs the 100% backing of its members to become a much more powerful organization. What has the Atlanta Chamber of Commerce done in 1924? It would take many pages to recite its accom­ plishments, hence I will have to be MR. FORREST ADAIR MRS. S. M. INMAN DR. THORXWELL JACOBS "In recognition of his de­ "For her untiring work and "Who re-established Ogle­ brief and simply name the outsatnd- votion to the crippled child, activity on behalf of the thorpe University. For his ing results. at home and throughout cultural development of single - handed courageous the country." Atlanta." effort in its development."

Page Twenty-Three 1} ZHI 3E>

Looking Over Fulton Highways And Interesting Glance at Some of Our Beautiful Boulevards About Atlanta By PAUL HINDE FTEN one hears the remark of rection, so as to make a continuous certain localities seems indeed foot­ O a newcomer to Atlanta, "How passage from Piedmont road to the hills of the mighty Blue Ridges to the many fine roads you have south and west portions of the coun­ northward, lost in a gray-blue haze. here." The statement is well de­ ty." Some of our more scenic motor ways served, for Fulton county ranks Perhaps we do not always remem­ are Mount Perrian road, Sandy among the first of the nation in num­ ber how many delightful and varied Springs, Powers Ferry, Bridge road, ber of miles of paved road surface. drives there are over the roads in and Howell Mill. A score of shorter In a few weeks hence, with the ad­ near radius of the city. The type of ones, but none less worthwhile might vent of spring and its fragrant soft­ country traversed varies generously be enumerated. The many rather ness over an awakening countryside, from considerable stretches tsi level narrow, but well paved "cross-roads" something of their greater value can farmland in the southern part of the connecting some of the main arteries be felt by every Atlantan. county, to the hill country of the of the county system, are probably In commenting on Fulton roads, western and northern half. These the most attractive of all to the au­ Mr. Virlyn B. Moore, chairman of the last named sections offer some par­ tomobilist who enjoys a sense of ex­ Fulton county commissioners, men­ ticularly attractive motor jaunts. All ploring. tions some of the things that Fulton the principal roads in those directions A popular afternoon's trip, of mod­ county has done in the way of streets lead through rugged country that in erate length, and of excellent road and highways during 1924; and some surface the entire way, is to follow of the accomplishments hoped for in the Roswell Road about 13 miles out, 1925. Pa n-in-the- Park and then to the left into Powers Fer­ "Fulton county paved 28.81 miles BY ISABEL FISKE CONANT ry Road. For at least three or four of concrete, and 30 miles of asphalt miles this winds along the crest of a fi dryad in the Park said, yesterday, and penetrative surface in the year chain of hills, with picturesque turns "The city is advancing, root and and outlooks across the valley. At 1924; number of miles graded and branch; shaped, 125.5; and roads oiled and The axe to our own roots they now several points there are good views repaired amounted to 72.3 miles. would lay, of mountains toward the north. The Among the major projects that were They would encroach upon our larger of these is Brush Mountain, done in the past year, was the con­ promised ranch which stands out in soft, rich blue creting of Powers Ferry Road, the beyond what seems many miles of completion of Roswell Road to the "Still dares a remnant of wood-life heavily wooded country. The forest County line, and concreting of Peach- to stir, growth is comparatively well pre­ tree Road to County limits." And here and there is dance-print served through here, a good stand of In speaking of what is hoped for of Pan's hoof, original hardwood having escaped the But they who mass their dollars in 1925, Mr. Moore stated: "A proj­ sawmill. Many chestnut trees, sel­ would prefer ect contemplated for this year and to dom seen in sections nearer the city, To branches interlaced the city be known as the North Side Drive, are found in this section. roof. would be an extension of Luckie Several miles further along this Street to the river, making a total "Save us, Tree-lovers, from this brink route, after crossing the Mount Per­ drive of about 11 miles. of death, rian Road, Powers Ferry Road turns "Down in the southern end of the From propaganda's inroads and se­ back into the Roswell Road, now county we hope to fix Church and Col­ ditions, known as Roosevelt Boulevard. This lege streets, to accommodate enough And face our acres, smothering be­ completes the loop, and furnishes a traffic to relieve some of the conges­ neath delightful trip, comparatively short. tion over the main arteries between The litter of your seventh-day For persons who have been over College Park, East Point and Atlanta, editions." most of the auto trails in the parts during heavy traffic hours. Pan-in-the-Park has whispered in my of the county described, just as much "The three outstanding street con­ ear, smooth asphalt and concrete awaits struction projects in Atlanta for 1925 "There's room still on your streets them in a southernly direction from in storied air, are, an extension of Forest Avenue town. The country in general is less But let my dryads have no more to to the county line; the widening and rolling, and pleasing vistas of more fear grading of Madison Avenue through level farmlands are suggestive of sec­ And let your boy and Peter Pan tions of Georgia further south. to Whitehall; the widening and grad­ play there." ing of Peters Street. Brown's Mill, Jonesboro, and Mc­ "It is the intention of the commis­ Out of the city onrush and its wetler Donough roads are among the prin­ sioners to extend Wesley Avenue in I heard its sweetest voices cry for cipal ones, with inviting cross coun­ both an easternly and westernly di- shelter. try cuts to be found at several points.

Page Twenty-Four 1£ IELC IE> O I Is IlyD DR

— dBr^rtifcii i-

swwswwwwiiwwmwft'wwysy'-SfiTinMwwmiiw.i'imw«Ffspiw^Fy^^>»w|yw^)»iwi»i>>

A BEAUTIFUL GROUP OF FULTON COUNTY ROADS LEADING INTO ATLANTA 1—Stewart Avenue Road; 2—Mt. Perrian Road; 3—Moore's Mill Road; 4—Fairburn Road; 6—Mayson and Turner Road; 6—Pace's Ferry Road; 7—Bridge over Lullwater Creek on Ponce de Leon Avenue; S—Lakewood Avenue; 9—Roswell Road; 10—Howell Mill Road; 11— Another View ot Moore's Hill Road; 12—Hightower Road.

Pagt Tv*nty-Fiv* ^ zee JS> O X^ Y TT ILD

,r-^*-B>.

It-fli'I' ijjymu. ::it:iiti" MACON itsetei Georgia's Central IIIIIII, CITY

A GLANCE AT SOME OF THE BEAUTY SPOTS OF A MOST BEAUTIFUL GEORGIA CITY . 1—A Scene on Third Street Showing the Beautiful Park in Center of a Busy Downtown Street; 2—Mulberry Street, Showing: the Georgia Casualty Building:; 3—The First Presbyterian Church, a Magnific ent Specimen of Architecture.. (We could kick the camera man for cutting: out the top of that stately spire.) ; 4—Looking: South on Cherry Street, the Main Business Thoroughfare of Macon; 5—The En­ trance to Mercer University; 6—Macon's Commodious Passenger S tation; 7—-The Lanier Boy's High School; 8—The Lanier Girls' High School. The Inserts Present Two Typical Views of Macon's Many Beautiful Parks.

Page Twenty-Six ^ XX 3£> o Xl^ TTIIyBER

Landing|Field In Sight for Atlanta Mr. Candler Makes Generous Offer. World Flyers Coming to Atlanta March ijth

By ROBERT E. LEE CONE, Chairman Aviation Committees of Chamber of Commerce and American Legion. Governor National Aeronautic Ass'n.

HE World Flyers will be the 1919. What a boon to the city if this The type of citizen to whom mem­ T guests of Atlanta on Friday, field is secured and prepared for use! bership in the National Aaeronautic March 13. Under the auspices The securing of a flying field is an Association appeals strongest is the of the Atlanta Woman's Club, the accomplishment of no mean worth for person who possesses vision, practical Atlanta Chapter of the National a city, located as Atlanta. It is a judgment, energy and enthusiasm. Aeronautic Association, the American progressive step Atlanta realizes The spirit of National patriotism is Legion, the Chambers of Commerce, must be taken if she is to hold her strong within such a person and com­ aided and assisted by representatives position among the leading cities of munity pride plays no small part in from other civic organizations this our country; consequently she has de­ his or her life. wonderful treat is being secured for termined upon the accomplishment. Some persons of the foregoing type the people in our city. These great And the Atlanta spirit never permits are Mr. Orville Wright, who, with his explorers who have been classed with failure in any important undertaking. brother, Wilbur, made the airplane a American Vaspuccius, Christophere It is not in Atlanta's plan of working practical instrument for aerial navi­ Columbus, Cabot and others, will ar­ to permit the devitalizing psycholog­ gation. Mr. Fred B. Patterson, presi­ rive in the morning of Friday, will ical factor, the mental depression re­ dent of the National Cash Register be met by a representative body of sulting from a realization of failure, Company, a man interested in avia­ our citizenry, entertained at the to enter the minds of her citizens. tion solely from a spirit of patriotism Woman's Club for breakfas^, will be Atlanta intends to see that her in­ and national pride, is a most active the guests of the American Legion at terests allied with aerial navigation figure in the association. Mr. God­ the regular weekly luncheon and will are not neglected; for it this time av­ frey L. Cabot, for most of his life a appear at special matinee and eve­ iation is the leading factor for prog­ chemist, learned to fly at the age of ning programs to be held in the Wes­ ress. 55, and is now spending his entire ley Memorial Church chapel. National Aeronautic Association time and a great deal of his wealth Candler Field The establishment of a local chap­ in the work of the Association. Mr. "Close on the heels" of the afore­ ter of the National Aeronautic Asso­ William P. McCracken, Jr., a brilliant mentioned good news comes the in­ ciation is another forward step in avi­ lawyer of Chicago, is working unsel­ formation that Mayor Walter A. ation for Atlanta. Bind some of her fishly for the cause of aviation. Re­ Sims has secured from Mr. Asa G. civic dynamos into a body the first cently Colonel Elliott Springs, an ace Candler, Jr., the most generous offer purpose of which is the advancement of the World War, has been elected of a 300-acre tract of land as a fly­ of aeronautics and you have prepared governor for the N. A. A. for the ing field. This is the same tract a a factor which will mean much in the state of South Carolina. part of which was used by the Lib­ city's development. Coming closer home to us, the erty Loan drive of 17 airplanes in (Continued on Page ST.)

A GROUP OF THE WORLD FLIERS AND THEIR SPEEDY PLANES

Page Twenty-Seven ™ •••J ..Ki M .I .ffi ,.y

Atlanta's Untold Story 7^2 Atlanta Biltmore a Veritable City Within Its Walls- A Romance of Modern Hostelry By LOUIE D. NEWTON ILLIAM CANDLER asked me woefully ignorant of the true signi­ W the other day if I had seen the ficance of the magnificent structure Atlanta Biltmore. I waited for THE BOARD OF DIREC­ out on West Peachtree and I trust the joke, but he didn't budge, and I TORS OF THE ATLANTA my discovery on that blustry Wednes­ discovered that he was in dead earn­ BILTMORE day in February somewhat sets my estness. feet in the paths of knowledge con­ William Candler "I understand." he began. "I know cerning the modern inn. John McE. Bowman you have been out there for dinners As we sat at lunch that day, Mr. Frederick J. Paxon and luncheons and banquets and that Judkins began to remind us of the Harold Hirsch you have seen the dining rooms, the sources from whence had come the Charles F. Flynn mezzanine, the suites and all that; delectable viands before us. Whether Holland B. Judkins but I want you to really see the Bilt­ it is good for your digestive processes more and if you will come out next for you to be thinking about the man­ Wednesday with Alf Newell and have John McE. Bowman, ner of food you are eating is a pro­ lunch with Mr. Judkins, we will be President blem for brethern Copeland, Brady glad to show you through as our con­ William Candler, et al. I do know that Holland Jud­ kins soon had me out beyond the ropes tribution to the task of attempting to V. Pres.-Treas. somewhat enlighten two of Atlanta's and I was gazing in perfect amaze­ citizens". Holland B. Judkins, ment upon a sea of limitless horizon. Manager I suppose my friend Newell was in He helped me when he said Alf the same boat, or rather out of the Newell would go and I consented to same boat. the suggestion. I was frank to admit that I was a little at sea to know what of true philosophy uttered by Lord For example, we were imbibing a there could be of any particular in­ Beaconfield some decades ago when delicious bit of consomme. Mr. Jud­ terest in a tour of the Biltmore after he observed: kins started out by saying that he having been in and out the institution "To be conscious that you are could tell us exactly how many ounces more or less for the eight months ignorant is a great step to know­ of the respective elements composing since it was opened. And right there ledge." the kettle of consomme served on our I left an opening for a line plunge I am now quite aware that I was particular table. And from his folio he drew forth sheets of records proving his assertion. Does my reader wonder that he lost his audience ? He be­ gan to point out on these daily re­ cords of the Biltmore the exact num­ ber of eggs used in the kitchen, the exact number used in the pantry, the exact number used in the bake shop, the exact number used in serving the guests and the exact number used in serving the employees, the exact num­ ber used at breakfast, the exact num­ ber used at lunch, the exact number used at dinner! I decided that we were back in an­ n other world war and that I had fallen Mil I through the roof into the private of­ fice of all the quartermaster colonels of the allied armies. He had read off enough statistics in three minutes to have dazed all the sophisticated quartermaster sergeants who ever sat in pomp about the desks of the qmc headquarters in 1917 and 1918. The difference, if I may be allowed to stick to my simile, between Holland Judkins' record sheets and the never- to-be-forgotten red tape of our com­ A Beautiful View of the Biltmore Court Photo by Orr rades of the qmc of that ancient day

Page Twenty-Eight s ^ O II BTJ II/DE

Photographs Copyrighted by Edgar Orr A REMARKABLY BEAUTIFUL GROUP OF INTERIOR BILTMORE SCENES Upper left—A mezzanine view. At the upper right—One of the gorgBously beautiful hallways. Center—One view of the main lobby, show­ ing the handsome mezzanine. Lower left—The ballroom, which, for exquisite beauty of general appointment is scarcely to be imagined. At the left is a view of the main dining room. was the difference of exact figures than that, we know, by actual records "Where do you get all this food ? based on prolonged scientific research which are available, that the average inquired Mr. Newell. in the effort to place before a guest consumption of rolls per person per ".Right here in Atlanta", replied in the Bowman system of hotels a bal­ meal in these eight months has been Mr* Judkins, and then he continued anced meal of pure foods, palatably 2.54. And this butter costs money as to .tell us that because of the extra­ prepared and perfectly served, and— both of you can no doubt attest. We ordinarily fine markets in Atlanta well, why recall the war anyway? have served 3,530 pounds of butter in he was able to carry a sufficiently "Now you take these rolls", con­ these eight months and we know by small stock to reduce the net opera­ tinued Mr. Judkins as we buttered actual record that each person served tion of the Biltmore to an appreciable degree. He contrasted this particular the delightful brown morsels before has consumed 1.75 spats of butter". us, "these rolls, baked down stairs, point with his experience in operat­ I had already given up long before cost us so much per roll. Here's the ing the Havana Biltmore where mar­ that time and could no longer battle cost, you see" pointing to another kets were not so complete. This fact with the statistics. He went on to column of figures. "We know the should encourage Atlantans to a deep­ cost per roll of the 184,026 rolls which tell us that they had set covers for er appreciation of the wonderful mar­ we have served in the eight months 15,192 persons for banquets during kets afforded by our progressive and since the Biltmore was opened. More the eight months. courageous Atlanta merchants.

Page Twenty-Nine ^HE XIs Y H3 XT

kept a record of every guest, showing how many bags, extra apparel such as coats, rubbers, parasol and what not. This record is made by the floor clerk as the guest lands on his floor. The guest does not realize that the record is being made . This record is con­ firmed and when the guest leaves the hotel the same floor clerk checks the items as the guests takes the elevator. If this guest leaves no forwarding address, and something is found to have been left behind in the room, the item is carefully wrapped, every bit of information placed on the card attached to the package and these packages go to this lost and found department. The lady showed us the book on which all such entries are made. That very day they had two or three packages just turned in by the maids and she gave us illustration of handling these packages. Now listen to this: During these eight months, the Biltmore has not had one instance of failure to restore items left be­ hind by guests! -That is enough to drive the folks who have tourist in­ surance to drop it, provided they stop at the Atlanta Biltmore everywhere they go. And they pointed out how the sew­ ing for the entire hotel is handled out Photo by Orr of Miss Ridgeway's department. That 1—The telephone exchange; 2—Miss Mary Ridgeway, the housekeeper; 3—Mr. Keisker, who afternoon they were making window is the efficient storekeeper; 4—Mr. Sirk, the controller of costs. curtains for use in the spring and there was lots of spring in every cur­ elevator Mr. Judkins stopped to re­ All this while I was gaining the im­ tain. pression that Holland Judkins- was a mind us that the hallways are 450 wizard at statistics and that the Bow­ feet long. That is not a typographi­ And then they showed us the tele­ man system of hotels is a marvel for cal error, friend. It is 450! We phone exchange up on that top floor. efficiency, at least theoretically so. spoke of the beautiful carpet every­ Usually you will find the telephone I could have come away from the con­ where to be seen and he casually exchange of a hotel in the office of ference with Mr. Judkins at that point mentioned the fact that there were the clerk, but it would take another and felt highly repaid for the hour's 25,400 yards of carpet in the build­ lobby if you put the Biltmore ex­ time. But the lunch was but the pre­ ing. Now please open the window change behind the clerk's desk. They lude to what awaited us—a sort of for a whiff of fresh air before I give have over a thousand telephones with practical demonstration of the truly you this one: Said he— four operators and a supervisor. marvelous institution which makes "You see the floors are concrete I shall not attempt to describe the possible the comforts of this modern throughout, the building being ab­ suites of bed rooms. They must be inn. As we dipped in the finger solutely fireproof, therefore, we had seen to be appreciated. The delicate bowls, Mr. Judkins turned over the nothing to attach the carpets to and beauty of home atmosphere is found bill which the waiter had placed at so we drilled 186,000 holes in the con­ in very room in the building. One his plate and called our attention to crete and then drove into these holes does not think of cleanliness when he the fact that not only was the order wooden wedges so that the carpet enters a room at the Biltmore—he for our respective lunches recorded could be tacked to these wedges." feels the assurance of it just as he on the face of the card, but that on By that time we were in the office does in his own home. He could have the reverse side was a more detailed of the house-keeper, Miss Mary no dread of lurking germs. His mind record which the guests never notice Ridgeway. She has several rooms for is left to solid satisfaction in the re­ and which is made in the kitchen by her office with all sorts of filing cabi­ vealing touch of artistry at every the checker as the plates are served. nets and card indexes. One would turn. This record of the official checker in guess that it might be the main office Presently we were shooting down­ the kitchen is the record from which of a department store. Miss Ridge­ ward in the elevator and I thought the controller of costs and sales way began to show us many interest­ the tour was over, but I looked just makes his entries for the day. ing things—too many for one to try in time to see the main floor as we Then began the tour into an un­ to record. But I do recall the lost and went down and that moment we were discovered country for me. We went found department which she showed landing in what looked to be the eat­ first to the top floor. As we left the us. In this particular department is ing district of the world along Broad-

Page Thirty AlA "XJT TC> o x^ B XT JL JtJ_ .Iris x x x> x;

way at 48th Street. Bright lights egg, and a spat of dressing and pro­ everywhere glistening revealed un­ duce a dish that would make a man ending vistas of French and Swiss fight his best neighbor is beyond me. chefs with their little white caps and Prayer On around the corner Mr. Judkins their perfectly curled mustaches and showed us the man who does that their immaculate linen. We were Be Thou a guide unto my feet checking about which I have already ushered into the main kitchen and In ways I do not know; spoken. There they came, the wait­ there Mr. Judkins introduced us to Be Thou the Gleam that I shall ers, with their orders ready to go to M. Eugene Bouvier, chef-steward. I meet, the dining room and this chap would remembered how Mr. Bowman, on the Whatever path I go. check every item and make two en­ opening night of the Biltmore, had tries. He could write twice as fast descanted upon the surpassing skill And for this boon, what gift as the fastest court stenographer I of this great chef, brought to the At­ for Thee ever saw. Mr. Judkins stood there lanta Biltmore from the Commodore Have I, in life's last hour? and bragged on him for two minutes Hotel, New York City. Monsieur A weed-like soul that craves to but he never did lift his eyes from Bouvier bowed very graciously and be his desk. began to take us through his imperial' Within Thy hand a flower! realm. It was then about one o'clock Just to the left of that desk I and they were very busy serving the CHARLES G. BLANDING. heard a peculiar sort of noise and several hundred guests for lunch, looked to discover what Mr. Judkins there being in addition to the indivi­ called an escalator. He said it was dual guests at least two conventions the only one in the South, and so far steam tables I have ever seen. They for lunch. But with all the necessary as I am concerned he might just as are metal with inlaid tops and in these routine, there was not one bit of rush­ well have said it was the only one in steam tables are kepi all the dishes. ing. Every man was at his post and the western hemisphere. To be a bit he was delivering the goods in time The temperature of the various dishes more specific this escalator is a big and in kind. He showed us the varies as per the food to be served. belt that brings the dishes from the ranges. I started to say the range, On the opposite side of the room are dining room back to the kitchen and think of there being twenty-six the refrigerator tables where the deposits them with perfect accuracy ranges in a row! It was a veritable dishes for all salads and deserts are at the sink. They are not touched by phalanx of sizzling steel from which kept. All these racks are sterile as human hands. This belt winds in and was being taken the most delicious well as perfectly heated or chilled. out corners and every sort of turn sputtering roasts and vegetables et And on top of the serving tables we and all the while bears its precious cetera. You have to walk several saw the handiwork of the Swiss and cargo of china and silver with never rods to pass this battery of ranges. French artists. How it is that these so much as a tumbling teaspoon. I And then the broilers. I guess thats' men can take a few leaves of a lettuce thought I had seen everything in the what you call them. The Frenchman head, a slice of tomato, a slice of an kitchen, but I hadn't started. Mr. called them something else, but I call them broilers. And the sala­ manders. By the way, do you know what a salamander is? You have heard of them? So had I, but I saw not one, bat seven that day. They have two special copper boilers for eggs. Now listen to this friend: Way up there in the quiet of the luxurious suite in which you are stopping, you send down for your order for break­ fast and you call the waiter back to caution him that your eggs are to be boiled three minutes and eight seconds. You can't help wondering how accurately it will be done. But if you could peep in that kitchen your distress would vanish away like the steam from the big kettles. For here is how it happens: The order comes down for two eggs boiled three min­ utes and eight seconds. The cook touches a dial and sets the hand at 3 and 8 and puts the eggs in the bas­ ket and turns a button. The basket lowers into the boiling water and au­ tomatically lifts at the expiration of three minutes and eight seconds. Selah. They have the most wonderful Photo by Orr A TYPICAL BED ROOM SUITE AT THE BILTMORE 1—Entrance to suite; 2—Sleeping room; 3—Sitting room; 4—Breakfast room.

Page Thirty-One ^ XX JS> o x^ • V Jbt

Judkins then began a tour through the Biltmore Mrs. Newton and I cream department. They can make the place, pointing out the respective were fortunately seated at the table blocks of ice cream eighteen feet long head cooks, their particular work and with Mr. McCrary who had personally and four feet thick at one lick. They their wonderful skill and at every supervised the installation of the en­ make their own ice, having a daily turn showing me the utensils which tire refrigeration. We listened to his output of twenty tons. they each use. I didn't know there occasional references to the refriger­ When we got to the store rooms I were so many kitchen utensils in the ation of the Biltmore and I came to was impressed with the small number world. I shudder to think what would the conclusion that he was either of items in each shelf. At once Mr. happen if those scores of cooks down speaking some other language or I Judkins returned to emphasize the there in that Biltmore kitchen ever had lost all conception of numbers, fact that the Atlanta markets are so get stirred up and take a notion to but now I know that he was saying complete that he can carry this small scrap. They would have at their com­ what he meant to say. They have overhead and thus reduce carrying mand more deadly weapons than the more than a dozen refrigerators for cost. Inside these store rooms is an whole German army could have mus­ their various meats, and when I say atmosphere of cleanliness which is tered in 1914. a refrigerator I mean a room 9 x 16! positively wonderful. The refrigerators of the Biltmore And then they have refrigerator store Then we went to the second floor are legion. You simply cannot be­ rooms, 20 x 20, for their vegetables below the West Peachtree entrance. lieve it till you see for yourself. I and for their fruits and for their milk. There we found the laundry. I didn't recall that on the opening night of And then he carried us to the ice dream that there was a second floor

Photo by Orr HERE IS THE ATLANTA BILTMORE'S REAL UNTOLD STORY Top—Waiters Being Checked Out of the Kitchen; and at the right tile Escalator Which Brings the Dishes from the Dining Rooms back to the Kitchen. Center—The Bake Shop; H. Bouvier, Chef-Steward, at His Desk: and a Glance at One Section of the Kitchen. Below The Steam Chests for the Dishes; The Salad Section of the Kitchen; and the Ice Cream Department.

Page Thirty-Two X£

below and certainly I didn't suppose that there was a laundry that far below the earth's surface with a ca­ pacity of fifteen hundred pieces of flat work per hour. In fact, I didn't know The Atlanta Biltmore anything about a laundry before that day. Now I know a good deal for the BY CARTER HELM JONES reason that Holland Judkins took the time to point out the excellency of T TNIQUE, brilliant Atlanta! Breaker of precedents in city every major piece of machinery in **J building, beautiful Atlanta standing at the gateway of the la.undry. It is all fool proof. the new South with vatic fire in her eyes and the aureole of You couldn't burn your finger or prophecy upon her brow and the spirit of a dauntless optimism mash your foot if you tried in that and indomitable industry, she has made a city which has defied laundry. The whole thing is abso­ urban adage and municipal proverb—a city which is Southern lutely the last word in modern laun­ but no longer sectional, Georgian but national, too. If Atlanta dry equipment. To my amazement stands for the New South, the Atlanta Biltmore stands for the whole plant was going at full Atlanta. This stately structure with aU that it stands for, the tilt. I wondered where in the world throbbing heart of a noble city, the cynosure toward which they got so much washing to do. He millions are turning tonight, is not some Johna's gourd, the began to tell me how many pieces of growth of a night, but dreams and visions wrought in prescient linen it required a day to operate the idealism ere delving toil reached basic granite under these slum­ Biltmore and I asked him to please bering hills and loftiest ceilings felt the last loving caress of stop before I had a brain fag. But artist's brush. He would have been an audacious prophet in­ I saw it for myself. He showed me deed who looked through the smoke of Sherman's wake and saw the big towel washer and went on to an Atlanta Biltmore rising from the ashes of the little Mil say that they have to laundry bath city. But the smoke has cleared; the years have wrought their towels by a process of tumbling so subtle necromancy of gracious unity; we pray for peace. At­ that they are not ironed. I didn't lanta Biltmore, Candler and Bowman, South and North In know that before, did you, friend them the Gray and Blue have blended into the Bow of Promise. reader? But he showed me one of In their personalities Industry and Artistry have clasped hands the towels after the process was com­ and planted here in this 'City set upon a hill' a Poem in Stone, plete he could have made me swear an Epic of Hospitality, whose obligato shall be 'Home, Sweet that it was perfectly done whether Home'. ironed, tumbled or what not. The laundry is divided into two sections— —From an address delivered upon the opening of the Biltmore. one for the hotel and one for the guests. Down the same hallway you come The comptroller is a very capable man culating ice water. They have a cou­ to the hotel store room for supplies. and he has his hands full. As we ple of boilers down there that look There I saw efficiency raised to the stood there and chatted a moment he like the boilers in a big ocean liner. nth degree. While standing talking was filling out charts of all sorts These big boilers are automatically to the head of the department, Mr. and descriptions, making a record of stocked. Judkins asked him to show me the every cost for the day both in terms And they showed us the incinera­ last requisition so that what he had of labor and material. His daily tors where they handle all the gar­ been explaining might be illustrated. cost sheets go to Mr. Judkins and then bage. The city does not handle one The top requisition turned out to be on to New York. And, by the way, piece of garbage for the Biltmore. a request from the store room itself daily costs from every department On the same floor is the shop. for a box of gem clips! But that go via the comptroller's desk to Mr. There we saw skilled carpenters and clerk had to fill out a requisition Judkins and thence to New York. furniture men working at the repair which was duly approved by the" sup­ They have a perfect check on every­ end of the game. I didn't suppose erintendent of the department and the body and everything every day. that anything could ever get out of requisition went in triplicate to the Once again we descend into the fix at the Biltmore, but to my great manager's office and from there to earth, this time landing on the third surprise saw several beautiful chairs the comptroller and finally one copy floor below. There we found the with broken legs and when I inquired went back to the store room register. chief engineer, Mr. Joseph Holland. about it the manager shrugged his They went on to tell how they studied He handles the power plants of the shoulders and said: constantly to hold down expenses and building. I cannot function in this "You don't know, you don't know." how recently they discovered that the department because he lost me at That reminds me of the article in maids were asking for too many elec­ once when he began to talk in scien­ a recent issue of Collier's in which tric light bulbs. They began to re­ tific formulae. He has buttons to Mr. Crory tells of his amazement quire that all requisitions for bulbs turn at every hand and switches when told of the destruction of our should be accompanied by the burned enough to drive him crazy in three young Americans of hotel hotel fur­ out bulb and at once the demand was minutes. They have vacuums for ev­ niture and furnishings. It doesn't reduced. erything, vacuums to pull the air out speak any too well for our latter day Then he showed us the comptrol­ of the pipes, vacuums to sweep the manners, but I am getting away from ler's office where all goods are re­ floors, vacuums to circulate the air the subject. ceived and checked and where all em­ and so on. They have tanks down As we walked back to the elevator ployees enter and punch the clock. there for hot water and tanks for cir­ I remarked about the big pipes that

Page 32-a X£

girdle the hallways and Parks Rusk And I am glad he persuaded Mr. told me that there were thirty-six Bowman to join him in this magni­ miles of pipe in the building, ranging 1X/H AT EVER advantage ficent undertaking. Mr. Bowman has '' the country once pos­ from one-fourth inch to twelve inches sessed over the city as a train­ picked Atlanta as the chief city of in diameter. He further bewildered ing ground for success has now the South, and he has backed his my poor brain by saying that the been equalized. The elements judgment with his money and his plumbing alone in the Biltmore cost of success are health, a pur­ reputation as a hotel pioneer of this pose, alertness and stamina; over a half million dollars and that these are possible both in coun­ twentieth century. it took eighty-two freight cars to try and city. The city and the And I am glad that these two men bring the plumbing, heating and ven­ farm alike provide problems selected Holland Judkins to manage tilating material for the building. bigger than the biggest mind the Atlanta Biltmore. He is_a Vir­ now functioning; wherever a As we passed in and out the three young man may choose to cast ginian. He knows the South and un­ floors below the ground I noticed his lot he will find work big derstands the genius of our people. that every corner is painted white. enough to develop all the moral He was a successful banker with the and mental muscle he can pro­ J. P. Morgan Company until 1913 I wondered why. Mr. Judkins ex­ duce. In these days everyone plained that he had these corners is born into the midst of more when he went with Mr. Bowman. He repainted every month so that if any­ 'opportunity than met the great­ came from the management of the body should spit on the floor or throw est genius of a hundred years Havana Bowman hotel to the Atlan­ trash of any sort in these corners ago. We are entering an era ta Biltmore. Atlanta appreciates the when the failure is more promi­ that it could be quickly detected. I nent than the success, because rare skill with which he has carried didn't see any offenses. more unusual. to notable success the great under­ taking. I saw with my eyes the com­ After two hours I found myself —HENRY FORD. back in the manager's office. I was mendations of the New York office a much wiser Atlantan for that tour of his management of the Biltmore into an unknown land, into a verita­ in Atlanta. ble labyrinth of modern processes. I of building and equipment, of the ex­ And I am glad Mr. Candler secured sat there and marveled at the whole perience of one of the greatest hotel as associate manager that princely thing. I could then understand what systems in the world. Atlantan, Mr. W. C. Royer. The William Candler had meant when he I am glad Mr. Candler had enough assistant managers are Mr. Frank declared that the average man never faith in Atlanta and Georgia and the Scott and Mr. Hugh Steidl and Mr. realizes what he is getting when he South to take this venture. I believe Howard. Mrs. Stacy Hill is social buys a room for a day at the Bilt­ William Candler has exhibited more secretary and renders a most vital more. He is getting comforts that he real faith in Atlanta than any one service to the women guests of the could not understand unless he took man among us. He has looked far Biltmore. such a tour as I had taken that day. ahead and he has been convinced that I came away thinking that the At­ For ten dollars he buys a room and Atlanta is to become one of the great lanta Biltmore is an untold story three meals that represent the serv­ American cities. He has staked his even for Atlantans, and now. that I ices of four hundred employees, of money and his time and his very life have tried to tell it, I know that u more than six million dollars worth on this conviction. is yet untold.

THREE FLOORS BELOW THE LOBBY—SE RVICE WHICH THE GUEST REALLY BUYS Top—A View of the Big Laundry, the Pressing Rooms and again the Laundry and Dry Cleaning Departments. Below- frigeration Machinery, the Ice Factory and the Incinerator A Battery of Se- Page 32-6 ^ XX 33 C—-- X. X IB XT I Xv 33 X} X£

B Atlanta Women in All Professions Recent Survey Reveals Wide Scope of Activities of the Modern Woman

By MARGARET RICHARDS

HEN a profession is worth Miss Cole, who owns a shop in the worthwhile. I feel that until I am doing at all, it is worth do­ Arcade sees no reason why women actually decrepit, I am assured of a W ing well", seems to be the should not enter this field. In her place in my profession." general sentiment that prevails opinion it is one where the natural And one agrees with her in this among the successful professional abilities of a woman are readily last statement, because of the pleas­ women of Atlanta. adapted. Like all worthwhile pro­ ing, courteous manner of the little As the occupational survey recently fessions it requires intensive training pioneer, and the friendly spirit of made by Miss Anne Stephens, under and preparation, and an examination originality and efficiency that per­ the auspices of the Southern Woman's before the state board is necessary vades the busy Arcade shop. Educational Alliance shows there are before a license may be obtained. In a charming bungalow on Wabash between thirty and forty fields open avenue were found Atlanta's only to women, and about 300 types of women photographers, the Misses positions that women may fill. The Mead, who are well known because list begins alphabetically with ac­ of their beautiful home portraiture counting and continues with advertis­ work. ing, agriculture, architecture, broker­ Quite in accord with the trend of age, finance, insurance, law, manu­ the times their success lies in spec­ facturing, research, scientific, statis­ ialization—on home groups and chil­ tical, and so on plus twenty-three dren. Long ago they recognized the others not enumerated. advantage of photographing the child The purpose of the survey was in home-like surroundings where three-fold; to show the occupational there was no unusual noise or excite­ possibilities open to the educated, ment or nervous unnaturalness. trained women; to show training re­ In spite of the homelike atmosphere quired, and also the scope of oppor­ in which they work, the Misses Mead tunity and the development already are very business-like in their trans­ reached, and lastly to begin a form of actions. They make a special point investigation which can be used as of being on time in all their appoint­ investigations in other cities in the ments and of delivering pictures South with a minimum expenditure of promptly when they have been prom­ time and money Atlanta the first city ised. "We never promise a picture in the South to have provided such vo­ unless we are quite sure we can have cational guidance, and the sixth in the it ready at the required time", was United States. A complete job analy­ the quiet statement. sis of the 300 positions is given in the survey, and advice as to the du­ The bungalow was specially con­ ties, advantages, disadvantages, fu­ MISS ALTA COLE structed four years ago for the com­ One of Atlanta's Prominent bination studio-home. In the rear are ture, income, training and experience Professional Women necessary may be had at a moment's the studio rooms and the dark room, which is in the basement, is electri­ notice by calling upon Miss Harriet "Sometimes you get it, and sometimes cally equipped with printing outfit, Houghton, who recently came to At­ you don't", she stated whimsically. etc. These women do every bit of lanta as counselor for the Alliance. "This is such a nice work", she de­ their own work from coaxing the pro­ One cannot help being impressed by clared proudly, "it is not laborious, verbial little birdie to appear, to de the sincerity, and the strong belief but pleasant and agreeable, and all veloping the prints—or whatever is in her work that the business woman the time it makes you feel that in developed. possesses. Her enthusiasm is an­ addition to making a living you are other outstanding characteristic, and helping people too. It requires above Miss Mead echoed the statement of she usually exclaims happily, "why, all, perseverance and then endurance Miss Cole when she said, "It is such its just the nicest work", whether sympathy and accuracy. The thing I pleasant work—we enjoy working said job happens to be "banking or like about it is that one grows with with children, and sometimes we do brokering or photograph making." the business. It is not like a number photograph such tiny babies. I be­ Miss Alta Cole, the only woman of other occupations when after lieve that women are well fitted for optometrist in the city, presented years of service, a conscientious this type of work because of their quite a commendable viewpoint for worker is often "shelved" because of natural artistic sense of beauty and the woman in business—to expect approaching old age. Each year, I appropriateness. It is quiet, congen­ fair competition from her rivals, no feel that I have increased my ability, ial and with a good future that one worse or no better than would be each year my experience grows more may consistently work towards build- accorded a man. valuable, my continued study more (Continued on Page 32-p.)

Page 32-c a. JLJL—

The Regional Advisory Boards Who They Aref—What They Meanf By W. T. CONNOR ITH the full realization of the prices of certain groups of manufac­ were under-maintained in both road W inter-dependence between ag­ tured commodities which were still and equipment, the freight cars were riculture, industry and the rail­ being sold on a long-time contract dislocated without regard to owner­ roads in the maintenance and perpet­ basis. This period of depression ex­ ship or traffic requirements; and the uation of efficient and adequate tended throughout the balance of methodical application of transporta­ transportation service the railroads 1920, through the entire year of 1921 tion regulations, governing the move­ have endeavored to establish public and throughout the first two months ment of equipment between carriers confidence and participation in the of 1922. This depression reduced the and territories, were disregarded. Re­ promotion of all of those factors nec­ tonnage of the carriers to a point adjustments in organization, methods essary to bring about the dependabili­ where their net revenues were the of operation and relocation of cars, ty of transportation service upon together with large additions, better­ which the prosperity of business in ments and repairs were necessary be­ general is predicated. The methods fore the carriers might adequately and practices between the public and handle the normal post-war volume the railroads which have grown up of traffic. during the past three years can more Not until March, 1922, did the forcibly be elucidated by a brief ex­ country begin to recover from this planation of the transportation and extended period of deflation. The up­ economic conditions of the country, ward turn of prices and the increase which prevailed at the end of Federal in production with resultant heavy de­ control. mand upon the carriers for transpor­ The railroads of the United States tation service prophesied a period of were returned to their owners by the large gross earning capacity and the Federal government under the Trans­ adoption of definite plans for trans­ portation Act on March 1, 1920. At portation rehabilit a t i o n hitherto that time the industrial and economic made impossible. Such a program, life of this country was still at its however, was promptly thwarted by peak of abnormal dislocation due to the combined effects of the coal the World War. Production then con­ miners' and shopmen's strikes—the tinued on a wartime basis, the re­ former commencing in April and the sultant supply of nearly all commodi­ latter in July of that year, which re­ ties quickly exceeding normal demand. sulted in substantial and extremely Large inventories were accumulated, costly interference with railroad op­ loans depleted bank reserves, and a eration and seriously handicapped the general condition of high inflation carriers in their efforts to maintain obtained. The re-action to this cycle a normal movement of traffic. The of over-production came soon after effect of both disarrangements reach­ MR. CONNOR the railroads were returned to their ed its greatest severity at the incep­ owners and culminated in July, 1920, lowest in their history. Money was tion of the demands of agriculture when both agriculture and industry not available for the rehabilitation of for the movement of the season's suffered the most perpendicular drop their machine, so necessary as a re­ grain crop. The necessary priority of prices in the history of this coun­ sult of the demands made upon it movement of coal to replace exhaust­ try. through the period of the war. It is ed supply, together with congestions The turn in the tide from optimism, well recognized that due to the de­ and freight accumulations in the expansion, speculation and extrava­ mands for war material it was not eastern district, all contributed to the gance to the re-action of deflation possible to enlarge the transportation lack of facilities for the movement of and depression occurred at the very machine during the period of the war all products during that period. In inception of the marketing of the to meet the growing needs of com­ fact, it can be stated with accuracy grain crop of that year. The prices merce. that not until January, 1923, did con­ of livestock and livestock products Coincidently with the economic dis­ ditions approach a level of stability had previously begun to decline and abilities affecting all lines of pro­ where opportunity was afforded the these facts, coupled with a falling off duction and the railroads in 1920-21, carriers to outline definite plans for in export demand, were undoubtedly the carriers were also handicapped the constructive rehabilitation and responsible for earlier and more rap­ by certain definite physical limita­ expansion of their plant. id decline in the prices of agricul­ tions upon their release from Federal The proceeding outline is set forth tural products as compared with the control. The railroads as a whole as fundamental and essential in ob-

Page 32-d O 1^

taining an accurate conception of the necessity must be stored if business tary and depend on public opinion to progress of transportation and its re­ prosperity moves in cycles and pro­ carry out their objectives. The car­ lationship to industry and agriculture duction is up one month and down riers' representatives meet with them of the country during the past four the next. So we cannot divorce the at their regular conferences; each re­ years. expeditious use of the individual port through their respective commit­ Factors of Railroad Efficiency freight car from all of these consider­ tees as to the performance of the rail­ In analyzing the different factors ations incident to the economic phase roads; they set out the future obliga­ upon which efficient transportation of everyone's business. Every ship­ tions of the carriers with respect to is built up, we find that they resolve per, producer and receiver of freight the volume of car supply and service themselves into three main considera­ plays a definite part in the efficient required in the territory; and jointly tions: use of the transportation machine. attack the distribution problems of (A) The train load; This is equally true as far as the shippers as they are related to trans­ (B) Tons per car; banker is concerned who depends upon portation service. (C) Miles per car per day. the quick movement of commodities Southeast Shippers' Regional While. these terms to the layman for a turn-over in his loans and for Advisory Board may appear technical, their explana­ the elimination of waste in financing tion is easily understood. By "train goods which are enroute, but which This institution has been organized load" we mean the volume of ton­ are neither in the hands of producer approximately two years and serves nage which can be carried expeditious­ or consumer. the territory covered by the states of ly in a given freight train. This de­ Virginia, Tennessee, North and South Regional Advisory Boards pends not only upon the character and Carolina, Georgia, Alabama. Missis­ stability of the cars which go to make Therefore, the question confronting sippi. Florida and that Dart of Louis­ up the train, but also upon the trac­ the railroads after their recovery of iana Iving ea<=t of the Mississippi Riv­ tive effort and the efficiency of the the strike period of 1922, was how er including New Orleans terminals. locomotive which hauls it—and also this mutual relationship might best A. G. T. Moore, of the Southern Pine upon the extent of grades be expressed. Out of numerous con­ Association, New Orleans. La., is gen­ over which the train passes— ferences between the business ele­ eral chairman: M. M. Caskie. of the level grades permitting the locomo­ ments of each district of the country Monteomery Chamber of Commerce, tive to haul more tonnage, and steep and representatives of the railroads, Montgomery. Ala., general vice-chair­ grades fixing a definite limit upon it was concluded to so divide the man: T. J. Burke, of the Charleston the train tonnage. This item, while country into separate districts in or­ Traffic Bureau. Charle°ton, S. C, largely within control of the carriers, der that the economic and transpor­ general secretary, and John Toelks, is also dependent upon their ability tation conditions of each region would Jr.. field secretary, with office locat­ to secure good credit and money with be as nearly the same as possible. ed in Birmingham,' Ala. Mr. G. C, which to reduce their grades, increase The car service division of the Ameri­ Randall is district manager of the their tractive efforts and rebuild their can Railway Association, which is the Car Service Division of the American cars. central organization for the distribu­ Railway Association, located in Bir­ The second consideration, namely: tion and control of freight car equip­ mingham, and is charged with the re­ "Tons per car," is a problem which ment was directed by the railroads to sponsibility of carrying out the serv­ represents a joint constructive under­ extend their organization to provide ice obligations portrayed by the Re­ taking between the railroads, ship­ not only for the central control main­ gional Advisory Board with the indi­ pers and receivers of commodities. tained in Washington, but for district vidual carriers of the Southeast. The The distribution practices of indus­ managers with a complete service Southeast Shippers' Regional Advis­ try and agriculture, plus the size or personnel located in the different op­ ory Board has 17 standing commodi­ level of the trade units involved, go erating districts and having jurisdic­ ty committees with a total member­ to determine the amount of goods tion in tho°e territories. Having es­ ship of 155. Members of the board which the shippers can load into the tablished this decentralization, ship­ representing Atlanta interests in­ box car, and thereby affect the effi­ pers and receivers of freight in each clude: cient use of the car, or on the con­ of the districts organized what are A. J. Young, International Agricul­ trary to give it a small load and pro­ now known as the Regional Advisory tural Corporation. duce a wasteful unit in the trans­ Boards. These boards are composed D. L. Herndon, the Murray Com­ portation machine. of representatives of every form of pany. Likewise is the shipper, the busi­ industry and agriculture in each dis­ Georee W. Forrestr, North Caro­ ness man, the banker and the farmer trict and are divided into so-called lina Cotton Manufacturers Associa­ interested in the subject of "miles per "commodity committees" who deal tion. car per day." What does this mean? with the individual railroads or the William Hutchinson, Georgia Cot­ Simply how expeditious can the in­ railroads as a whole and with the tonseed Crushers Association. dividual freight car be used not only American Railway Association on all S. Linthicum, American Cotton Lin- when it is moving in a train, but also service and car supply considerations ter Association. when it is standing idle at the factory which effect the movement of each Harry T. Moore, Atlanta Freight or unloaded by the receiver. It goes commodity. The boards are strictly Bureau. even further than this. It means the public in every respect, are governed J. R. Bachman, Atlanta Milling use of the transportation machine bv by-laws cf their own making, elect Company. constantly and as evenly as possible their own officers and are constituted Walter S. Stapler Stephens Bros. throughout each month of the year, to voice the public requirements for & Co. so that there will be a minimum of transportation service in each of the C. W. Chears, Cotton Manufactur­ idle investment in cars, which of operating districts. They are volun­ ers Association of Georgia. Page 32-e 1/ BC JE>

Mountain Memorial, but every other aspect of our city's life. %\\t <&\ty PuHteAfte r all these incidents may be the very cue for the larger interest of our citizens in the welfare of the city. If a man has anything to say against Atlanta, let him Published Monthly by say it, but let him also know that he must make out his case. We are always likely to fall into the belief that EXTENSION COMMITTEE OF ATLANTA CHAMBER a city is going to prosper regardless of all the bickering OF COMMERCE and criticism, but that is not good reasoning. No city Subscription Price, $1.6© Per Year. Single Copies, 16c Each can afford to be indifferent to criticism. If it is vital, we should heed the warning and correct our course to the compass. If it is false, we should quickly deal with such LOUIE D. NEWTON, Editor accusation in a deserved manner. Associate Editors And so March finds Atlanta well out to sea on the JAMES A. HOLLOMON JAMES B. NEVIN voyage of 1925 with eyes wide open from the crow's nest, with stout arms to feed the engines, with attention to JOHN PASCHALL every dial and chart and a united heart to win the THE EXTENSION BUREAU distant haven.

J. R. BACHMAN A. 0. NEWELL B. S. BARKER L. D. NEWTON JULIAN BOEHM J. B. NEVIN W. G. COOPER PAUL H. NORCROSS Dinners PAUL ETHERIDGE JOHN PASCHALL W. B. HILL F. J. PAXON Mr. Chauncey Depew thinks that America does not J. A. HOLLOMON WALTER A. SIMS make as much as it might of the public dinner idea. He cites the remarkable bearing of the after dinner speeches The views on public questions expressed in the articles or edito­ in England upon public questions. The lord mayor's an­ rials in The City Builder are not to be understood, necessarily, as the nual dinner at Guild Hall is an institution in England and views, personal or official, of members or officers of The Atlanta for generations the prime ministers have used this occa­ Chamber of Commerce, or the city or county governments. sion to develop their policies. Mr. Gladstone's speeches at Guild Hall are his most notable utterances. Mr. Bal­ four has many times made good use of this and other Entered as Second-Class Matter, August 29, 1916, at the Postoffice, at Atlanta, Ga., under the Act of March 3rd, 1879. The City Bnilder, dinner occasions to reach the masses of the isle. It is said Chamber of Commerce Building, Atlanta, Ga. Phone Walnut 0845. that the most popular after dinner speaker in England today is Lord Rosebery. And Mr. Depew goes on to make the point that what we need to do in this country is not to give more dinners, perhaps, but to take a bit Straight Ahead more seriously the possibility of public dinners for the common weal. (Surely he would not have the speeches It is always exhilirating to observe an ocean liner as any more serious.) it cuts its way through the resisting waves and holds its Atlanta has lately enjoyed some wonderful dinners prow straight for the distant port. Fogs and storms may and they should remind us of the very point Mr. Depew hover over the lane through which she is to travel, but is trying to make. Take the dinner in honor of Mr. Fred she drives straight ahead. Houser on February 26. That occasion was historic, Atlanta has had some unexpected and unnecessary not only because it was celebrating the twenty-fifth winds to encounter within the last few months, and yet anniversary of Fred's wonderful service to Atlanta, but the fine thing about the present situation is the unper­ also historic because it brought us closer together and turbed spirit of our people—all of them. The unfortunate gave rise to new impulses for Atlanta's larger usefulness. criticism growing out of a meeting of one of the local It is certainly true that the good fellowship of a ban­ clubs went like a prairie fire through the columns of the quet occasion helps to sweep away barriers which could newspapers, but when the management of these papers hardly be surmounted under any other circumstances. got the facts they came back with words of commendation Men are allowed to broach questions that need fresh air of Atlanta which will spur the city on for many a day. upon them and in many instances an after-dinner speaker Our citizens have not been dismayed by that incident, can approach a problem in a more or less facetious mood or any other irritating incidents, but have stood together and get agreement upon a solution that he would not in a fashion which is most reassuring. dare mention under any other circumstances. There was never a time when Atlantans are prouder The dinner to Mr. Oscar Mills a few nights ago is of their city than today. This note is sounded at the another splendid illustration of the fine use to which a civic club luncheons, in the meetings of the business public dinner can be directed. Here is a man who has groups, in the social contacts—wherever Atlantans meet. served Atlanta and Georgia and the South in a signal And this confident faith in Atlanta's future has been manner in the Southeastern Fair development. That din­ deepened rather than chilled by these contrary winds that ner the other night was the very best way to give expres­ temporarily disturbed the outer trappings of our organic sion to the widespread appreciation of this service. And life. let it be said once more that the fine thing about these Now comes the Stone Mountain incident with its added dinner occasions is the fact that the by-products are so national publicity of an unfavorable sort, and yet in the significant. midst of this affair Atlantans are going straight ahead We hope to see more such dinners not only in Atlanta with the constructive attitude not only toward the Stone but in our other Georgia cities and throughout our na-

Pagc 32-/ tion. It will help us to an early so­ lution of many trying problems and meanwhile we shall all be the hap­ pier. And last of all we shall not shorten our days necessarily for here is our champion after dinner City 'Builder— Walter O. Foote speaker, now ninety years old, tell­ ing us that for the last forty years Sy Piatt Young he has been averaging three banquets |HEN Shakespeare every week! said (tnat wise old sage * "This world is nothing but a stage," he haply dreamed 1925 Grand Opera in all this show that Grand opera this year offers the FOOTE. congenial WALTER O.. finest variety of themes and voices would some day take we have ever had. The program is a major part and one to please every music lover. Col­ prove th; master of his art. He led the onel Peel announces the following Commerce Chamber operas: •when it planned to La Grocenda, Ponselle singing; make pig. cow and Falstaff, Alda singing; La Juige, hen provide a means of revenue when Ponselle and Martinelli singing; corton crop passed Lohengrin, Julia Claussen singing; up the flue. He never feels a cold reserve when city Mefistofele, Chaliapin singing; Tales summons him to serve, but always seems to find a way of Hoffman, Bori singing; Tosca, to help Atlanta every day, Tbree cheers for one who will not shirk his portion of committee work His Martinelli and Scotti singing. little time in business lore is spent in Foote and Davies In April we will carry a detailed store, where he proclaims to great and small "Five story of the 1925 program and mean­ Seconds from Five Points" is all the distance you -will need to go to fit your office for a show. A paradox he while we appeal to our readers to further states when he proclaims fair living rates for save back the money and the time to blank hooks, bound in richest hide, pen ruled and give hearty support to the opera printed, too. inside. Perhaps he'll tell you clear and which it so richly deserves. frank why ruled and printed books are blank. Way out on Capitol Avenue be owns a print in' office, too, and tells a world that lives to think the potency of Our business men will be glad to printer's ink, whose largest job of printing, then, is know that the Industrial Survey has graved upon the hearts of men. gone to press and will be available in the first edition at a very early date. Mr. Newell is rushing the work gfaggj as far as possible. This book will be one of the most remarkable munici­ pal volumes ever issued. Our people may justly anticipate this first edi­ tion with great interest.

Mayor Sims and a representative committee of Council co-operation of the very ablest men in the Junior Cham­ recently visited New Orleans for the purpose of studying ber and they are going to press the campaign through the Beeler plan. They will probably visit other cities with vigor and with confidence. The cordial support where the Beeler organization plans are in operation. of the civic organizations of the city and the officials of Undoubtedly Atlanta is turning to some definite solution the city and county is helping to encourage the Junior of our traffic problem and the Beeler plan is receiving Chamber to undertake this task. Mr. Edmonds believes commendation from many quarters. thoroughly in the idea and it is certain that Atlanta and Georgia and all other cities will profit substantially by representation in the exposition. We bespeak the most cordial support of the public in this campaign for fifteen Junior Chamber Comes to*Rescue thousand dollars. The amount should be subscribed in The Junior Chamber of Commerce of Atlanta ha- one week, and we believe it will. tackled the task of raising the fifteen thousand dollars to place Georgia in the Southern Exposition in New York in May. The question of whether Atlanta would attempt Atlanta's bank clearings for February went back to this effort has been discussed for sometime and upon the the high level of 1920 and indicated the steady return of appeal of Mr. Richard H. Edmonds, editor of The Manu­ better business. Hopeful interviews from our merchants facturers Record, the Jay Cees determined to get the point to a fine business for March and a steady climb money and enable Georgia to qualify. Frank H. Hooper, during the spring months. If the farmers of Georgia Jr., has been appointed general chairman of the cam­ paign committee and is down at work in dead earnestness can get an early start on the weevil and hold the cotton to raise the money within the month of March. Mr. acreage to a reasonable limit, 1925 should register the Hooper has been fortunate in securing the sympathetic best business for this state since the slump of 1921. Page 32-g 1> XX JE> O 1^

_JK Thirteen Reasons F« A Financial Center A City of Outstanding Civic Atlanta, the financial center of the Southeast, offers, through her big, strong banking institu­ tions, services all-embracing. A Manufacturing Center Atlanta, the manufacturing center of the Southeast, offers, because of her increasingly expanding industrial developments, wonderful investment opportunities. Property enhancement follows industrial growth. A Shopping Center Atlanta, the "Shopping Mecca of Dixie" offers shopping opportunities, both wholesale and retail, unsurpass­ ed. Its reasonably priced and variety of merchandise is recognized through­ out the Sooth. Muscial and Ait Center Atlanta, with its many activities and businesses, finds time to always enjoy those things so needed by all. Each year for one week Metropolitan Grand Opera. During the year many JOHN McENTEE BOWMAN concerts rendered by bands, orches- PRESIDENT tras, vocalists and instrumental stars WILLIAM CANDLER of international fame. Also exhibi- VICE-PRES. TREASURER tions of art by America's greatest artists. A Sport Loving City Atlanta and her visitors enjoy ev­ THE ATLAN ery branch of clean athletics all year round. Golf and tennis tournaments, ATLANT football, baseball and basketball con­ tests, boxing events and such like. The South',S t Educational Center Atlanta's many institutions of The Threshold f learning afford exceptional edu­ Atlanta is but 45 minutes drive by auto, c t cational advantages in curricu­ Monument, on Stone Mountain. This stupentju |s lum and environment. You will tors from all parts of the world are daily visuiK find here the solution of "Where shall I send my daughter or son Atlanta also offers other historical intern al to school?" Students grow can be seen, "The Texas." The greatest battle fti strong and rugged in Atlanta's which weighs nine tons and occupies an entire b unsurpassed climate, and home of Joel Chandler Harris, beloved "Uncle healthy bodies contribute to Wren's Nest" is here. The only replica of Bobbie their intellectual growth. The countryside is rich in historical memories ailici

Page 32-A / v o x x 23 XT" X Xv X> XD IR. r Coming* to Atlanta r>irit and Unfailing Hospitality Convenient, Logical Stop-Over Point Atlanta, altitude 1050 feet, located in the foothills of the Blue Ridge Mountains, enjoys a delightful climate. Break your journey southward or north­ ward by stopping in Atlanta.

A Railroad Center Atlanta, railroad center of the Southeast, by its radiating lines and 140 fast, luxuriant passen­ ger trains daily, offers travel­ ing facilities for tourist or com­ mercial travelers unexcelled.

Convention City of Dixie Atlanta, each year, entertains on an average of more than one convention each day; she, there­ fore, has established herself as "The Convention City of Dixie."

HOLLAND B. JUDKINS VICE-PRES. MANAGER WILLIAM C. ROYER A Hospitable City ASSOCIATE MANAGER Atlanta extends always the hand of good fellowship to every class of good citizens; she is, therefore, growing and prosper­ A BILTMORE ing. Her business and financial interests are enjoying a steady GEORGIA and substantial growth. Atlan­ ta will have a half-million pop­ tupreme Hotel ulation by 1930.

Sightseers' Land Medical and Dental : a table-smooth boulevard, from History's Supreme Center 3 memorial must be seen to be appreciated. Visi- Atlanta being the medical g this marvel of the age. and dental center of the South­ \t every turn. Here the famous old war locomotive east, the best brains in the medi­ ure ever painted is here, "The Battle of Atlanta", cal and dental professions have ling, the panorama measuring 50 to 400 feet. The located here, this calls for the :ims" known the world over as the "Sign of the great institutions also here for jrns cottage in America is here, and many others, restoring health and happiness dated with the Battle of Atlanta. to the sick.

Page 32-i / v ^ XX JS> o x x

Convention and Tourist Bureau Active March Should Register New Gains

By FRED HOUSER

E set out this year to reach a But Atlanta is close enough to goal. You know a runner al­ benefit from the advertising that is W ways has a goal to reach and being given to Florida just now, and the difficulty in reaching that goal is I feel confident, with the right sort the test of his sportsmanship. Well, of effort, immediate and substantial 1923, with a total of 363 conventions, effects will be felt by this city from registers so far our banner year in the tourist trade. Winter comes early convention work in Atlanta. But we in the northern sections of our coun­ decided that did not test our sports­ try, long before the summer dies to manship to its limit, so this year we the South of us, and with its first moved the goal post up a bit and set chill blasts, people who can afford out for 500 conventions for 1925. to seek balmier climes begin to make January 31, we had recorded 57 con­ their way southward. Atlanta, situa­ ventions and meeting in Atlanta that ted as she is in the logical pathway month that had brought anywhere of this travel, should offer the best from 25 to 1000 visitors each to our stop-over on the way to Florida as city. As this is written (February well as on the return trip. Septem­ 13—and it is Friday) February has ber, October, November and December recorded 27. By the close of the or the entire winter, for the matter month, even though it does have three of that could be pleasantly spent in fewer days than January, we hope to this city by tourist southward bound, have several more meetings listed. but if he does go on to Florida, then Sustaining this pace for the balance March, April and May spent here of the year, our goal can be reached would serve to gradually adjust them without difficulty. COUSIN FRED to the more severe climate of northern springs, as they return home. It was the promoters put them on the mar­ to convince tourists in Florida this ATLANTA CAN BECOME GREAT ket. winter that this schedule should be TOURIST CITY It requires three days to make the adopted, that I made the trip, and I By FRANK O. FOSTER trip from Atlanta to Miami, by motor found plenty of people who were will­ and the highways are, generally For the purpose of finding out ing to listen to Atlanta's story, in speaking, in good condition. Arrived something of the way Florida handles fact, most of them asked about Stone in Florida, one does not wonder that her thousands of tourists, and what Mountain and Atlanta's hotels, the its beauties attract—they are entran­ would be necessary to divert at least fame of which, it seems, had preceded cing. During the winter season, Flor­ a portion of this travel by way of me. With me I carried literature ida will continue to be, perhaps, Atlanta, it was my privilege to visit about Atlanta, and posters of Stone America's most popular play ground, and see some of the wonders of that Mountain, showing the mountain, with and investments made there should modern Eldorado recently. the central group as it will appear continue to yield rich returns, at least when the memorial is completed with Leaving Atlanta on January 15, by for a great many years to come. way of the Pullman Motor Car, opera­ an invitation printed across the top ted from Atlanta to Miami by the to "Stop Over in Atlanta and See Coral Gables Development Company, Stone Mountain." These posters were we journeyed over the miles interven­ COUSIN FRED placed in hotel lobbies and ralroad ing in a trip that will be memorable stations, and the handbooks about the for its comfort as well as its beautiful Fred Houser is an institu­ mountain which were distributed, scenery. I should like to be able to tion. This man's smile is one attracted considerable interest. picture the landscape as I was privi­ of the greatest assets of At­ leged to view it, but words fail me. lanta. Wherever Fred has gone I found the railroads very coopera­ Suffice it to say that the descrip­ he has left friends of Atlanta tive, and while thousands of these tions you have had of the Florida de­ and Georgia and the South. It tourists motor to Florida and their velopment have not been over-drawn, was a wonderfully fine thing interest in Atlanta will have to be if they have been adequately stated. to honor him the other night aroused by advertising along high­ There are literally thousands and at the Biltmore. Everybody ways and by publicity in advance of thousands of people in Florida this was glad of it. He richly de­ starting on their journeys, thousands winter. Some of them are there for serves the appreciation so ef­ more will continue to journey by rail, rest and recreation, but many of them fectively expressed at the din­ and to these the railroads leading into are there to take advantage of in­ ner. Atlanta from all directions are clever­ vestments that are being quickly —THE EDITOR. ly calling attention to this city as a taken by ready buyers as rapidly as stop-over point in a long trip.

Page 32-j Atlanta's Retail Merchants Expect Big Year Thos. L. Stokes Heads Association for 1925

By C. V. HOHENSTEIN, Secretary

HE Atlanta Retail Merchants' membership, outside of the accom­ 4. We are responsible for the busi­ T Association, whose member­ plishment of the big, civic undertak­ ness practices of those who work with ship is made up of nearly 500 ings in which the association is en­ and for us, and we must get them representative, retail businesses in gaged. The code of ethics adopted by to reflect our viewpoint to the pub­ Atlanta, has come to be recognized the board of directors during the lic. as one of the strong, civic forces year was ratified and confirmed at 5. The public has a right to be­ working for the good and advance­ lieve what it reads, and honest re­ ment of Atlanta. The association is tailers will publish in their advertis­ in every sense a civic asset, and while ing, only the TRUTH, knowing that a great deal of its work is confined permanent GOOD-WILL is depende- to those problems affecting the in­ ent upon truthful advertising. Wil­ terests of its members individually ful and deliberate misrepresentation and of the industry as a whole, quite of facts in our salesmanship operates a large portion of the time of its exec­ to our individual detriment and to the utive secretarial offices is consumed general disadvantage of the trade. in participating in those great city- 6. Every transaction should be a wide problems which mean so much stone in the foundation of PUBLIC to the future growth and prosperity CONFIDENCE without which no of the city. The Atlanta spirit pre­ business can be permanently success­ dominates in everything done by the ful. association and its members. 7. Every effort should be made to The 1924 annual meeting of the as­ adjust promptly any cause of dissat­ sociation, held the evening of January isfaction on the part of a customer, 22, at the Atlanta Biltmore Hotel, with the ultimate object of making was the largest and most distinguish­ every purchaser satisfied. ed gathering of retail merchants in 8. Any understanding among re­ the history of Atlanta, and was hon­ tail merchants to improve business ored with the presence of Governor conditions in retail merchandising, Clifford N. Walker, Mayor Walter A. and to promote the good-will of the Sims, W. R. C. Smith, president At­ buying public is permissible, provid­ lanta Chamber of Commerce, the pub­ ed it violates no rule of law or pub­ lishers of the three Atlanta daily lic good. Intelligent and enlightened newspapers, and large number of self-interest and the welfare of those other prominent civic leaders. The we serve, demand fair dealing among annual report of retiring president ourselves, the elimination of unfair Alfred L. Myers, and Executive Sec­ business practices, and the self-sac­ retary C. V. Hohenstein, indicated a MR. STOKES rificing spirit of co-operation. year of unusual accomplishment. 9. We should do our full share in Four new, distinct trade lines, repre­ the 'annual meeting. The code of promoting those things that are for senting 150 new members,' were ad­ ethics follows: the good of the community. mitted to the association in 1924. Following is the list of officers Particular attention was directed, in WE BELIEVE: elected to head the association during the reports, to the splendid educa­ 1. The public is entitled to a 1925. tional, monthly meetings staged by square deal. Our business can be President, T. L. Stokes, Davison- the association for the business bene­ conducted so that questions of good Paxon-Stokes Company. fit of its members. The work of the faith will not be raised by the public. First Vice President, L. A. With- Legislative Committee, headed by 2. The retail merchandising busi­ erspoon, Haverty Furniture Company. Ivan E. Allen, chairman; the Traffic ness contributes to the prosperity Vice Presidents, T. K. Johnson, and Safety Committee, headed by J. and happiness of the country, is en­ Olds Motor Works; Chas. A. Green, P. Allen, chairman; the Monthly titled to the same recognition as oth­ Chas. A. Green Optical Co.; L. R. Meetings' and Programs' Commit­ er legitimate merchandising institu­ Brewer, Stewart Avenue Pharmacy; tee, of which T. G. Woolford is chair­ tions, and must be conducted upon W. H. Harris, Excelsior Laundry; R. man, was touched upon at length. A the highest plane of business ethics. C. Schneider, Sr., Schneider Jewelry large number of individual services 3. Service is our guiding princi­ Co.; A. W. Ellis, Edgar Dunlap In­ rendered by the association to the ple, and a paramount consideration. surance Agency. members was dealt with to illustrate Profits are simply the measure of Executive Secretary, C. V. Hohen­ the value of the association to the service well done. stein.

Page 32-fc >t> H J3

Richard B. Russell Speaks Chief Justice Supreme Court of Georgia, Attends American Industrial Lenders Association's Tenth Annual Conven­ The tion, Held in Baltimore, September 23, 2b, 25, 26, 192U CITY CHIEF JUSTICE RUSSELL'S SPEECH IN PART I assure you, my fellow-citizens, and squeeze from their hearts life not only of this historic city of Bal­ blood in unlawful gains. It is im­ BUILDER timore, known far and wide as the practicable to lend money at banking Monumental City, but my fellow-citi­ rate of interest where no security is zens of all states in the Union, that offered, where the security and re­ Offers Largest Ex­ it is not only a great pleasure for me payment are uncertain, where the clusive Bu s i n e s s to be with you, but I should not have risk is great, and therefore that plan and P r o f e ssional been present had I not felt it was is impossible. my duty when called upon to con­ What Great Mission Is Circulation in At­ tribute my mite, small and insignifi­ "The great mission, as I conceive it, cant as it may be, to the great en­ of your organization is to drive out lanta. terprise which has called you togeth­ of business foreever, what is known er. As I look upon it, the American and popularly designated as the loan Industrial Lenders Association has a shark—the oppressor of the poor, the place and mission to perform, which absolutely conscienceless profit-taker is one of the highest civic duties of from tears and toil and blood. And the times. So long as mankind is un­ that is the reason I said your Asso­ fortunate, so long as womankind is in ciation, as I deem it, has a high pur­ distress, so long as little children cry pose and destiny to perform. There perhaps with hungry mouths for must be loans. There will be bor­ food, the lending of money will be a rowers, loan sharks or no loan sharks, necessity as well as a legitimate busi­ usurers or no usurers; there will be ness. It is well known to all of you borrowers as long as there are human The that a very small proportion of this necessities. country has sufficient credit to ob­ tain loans at banking institutions. It "There are two classes of borrow­ CITY is a matter of figures at the census ers, or two classes of debtors, the bor­ department that at least ninety per rower from necessity, the man who cent of the population of the United must borrow to carry out his con­ BUILDER States has no bankable credit. Thert tract, and who will repay; and the comes a time in the history of every borrower from improvidence and ex­ Offers man when there is a need that he travagance, the man who perhaps will should have an extension of credit; never repay. It is the duty of organi­ Select Out-of-Town there comes a time in the personal zations like yours to encourage, as­ experience of everyone when perhaps sist and put upon his feet the bor­ Circulation he hasn't enough money to meet rower from necessity. It is likewise some debt which his honor requires your duty to restrain and to discour­ that he shall prompUy pay. Those age the lending to the borrower from who are fortunate enough to have improvidence and extravagance. So, commercial credit can go to a bank you have a double mission. and borrow their money at low and "Now, the great trouble is in being reasonable interest. But what is to able to adjust the business so as to become of the large class of citizens give relief to the borrower and rea­ who labor day by day and must ac-. sonable profit to the lender. No man cumulate, if at all, in small pittances, can be expected to lend money, as I Phone WAlnut 0845 and whose final success in obtaining analyzed a while ago, in three classes, a home is in untired industry and con­ one semi-philanthropic, but some or­ tinued thrift? There must be some ganizations have been projected along Ask For organization to lend money to the that line, but as long as humanity is borrower. human there can be no such thing as a philanthropic business—business is City Builder "Now, there have been three meth­ business and charity is charity. Now ods that have been suggested. One then, you come to a basis that will be is to lend money at the ordinary rate fair to the lender, and you want a Advertising of interest. Great complaint has been business that will be just to the bor­ made about a class to which J shall rower. What does it take to do it? presently refer who lend money at All the extortions that have come in most extortionate rates, who grind the past, if I am permitted to give poverty and misery to the very dregs my humble judgment, all the misery

Page 324 tlui .uii* s ^ XX JE> o II -sr BTTIIyBE

that has occurred from loan sharks, "Your business is not understood; all the despair and thriftlessness your motives, your plans are not gen­ that have been brought upon the im­ erally known to the public. I know, provident have been due to the fact SALUTATORY but for my own association with my that all of these transactions were good friends from Atlanta, Mr. Madi­ transactions unauthorized by law. March 1916 son, Mr. Seimle and others, and their We have in our state the purchaser invitation to attend their banquet two of salaries, the purchaser of wage ac­ or three years ago, I would have counts as a favorite means of extor­ classed their American Industrial tion and injustice. The law doesn't THE CITY BUILDER comes to Lenders' Association as the most mal­ allow any such thing. It is a perver­ you today, full of enthusiasm odorous thing that history has ever sion or subterfuge in our state and and vigor, carrying a message attempted to describe—Shylock and all other states that allow the sale of good wUl from the Atlanta all his brood, the most extortionate of evidences of debt. Chamber of Commerce, not scorpion through all history—until I alone to the members, not only Could Not Check Miseries became acquainted with you and saw to the people of the city of "It is a contrivance merely to de­ your methods, and saw you have a Atlanta, but to all others whom feat the law against' usury, which mission that will relieve the poor, it may reach. It will tell of makes usurious any contract in excess placed you in the most enviable sur­ the aim and the work of this of the legal rate, whatever may be roundings, and beside that you are great Civic Organization, rep­ the flevious subterfuge or contrivance today engaged in a mission of build­ resenting the best of Atlanta's adopted. As long as there was an ing up upon the ruins of what we red blooded men, engaged in evasion or violation of the law, the should destroy—that is high rates, almost every sphere of work. miseries to which I have alluded exist extortion, throat-cutting and heart It will not deal in brag and and could not be stopped. Lawless­ groans of the loan sharks. You are bluster, but will truthfully and ness ought to be stopped by every here to destroy; you are to institute honesty chronicle things as they good citizen. It is not only a duty a business recognized by law, recog­ are, criticising where improve­ for a citizen to put his fcot against nized by commercial life, recognized ment is necessary, and praising lawlessness, but it ought to be a by the government as a respectable where results justify. pleasure and a privilege to do so. business that should replace these For long years we had only a legal It will strive to bring the Or­ scorpions that have stung. ganization and the Members interest rate, which was legal, and Now Have the Law any charge in excess of that was closer together for the common welfare, and if, in its efforts, it "Now, in carrying out this, old usury, and usury has been well de­ Blackstone I believe it was, said, 'Law fined as the taking of any higher rate shall strengthen and broaden the usefulness of the Atlanta had its seat in the bosom of God and than that authorized by law. That is. its seat in the harmony of God, and a brief definition, not altogether com­ Chamber of Commerce, and help to build a city that is prosper­ when God is for us He can't be prehensive but sufficient for the word against us.' In human affairs law usury. Now, by the passage of va­ ous, beautiful and good, then it will surely justify its existence, does the same. You have the law rious acts in the states the law has now, and I hope the time will come been made by which there can be a merit your approval and sup­ port. when on account of education—as charge made of three and a half per discussed by Mr. Wetlock today in cent per month on small loans under V. H. KRIEGSHABER, his very fine address—when the time $300 in amount, and to be paid back Presidant Chamber of Commerce. shall come that there will be an edu­ monthly, or otherwise as may be de­ cation of the great masses of the termined between the lender and the We enter this month, March 1925, upon our eleventh volume. people in the benefits maintaining a borrower. high credit in retail affairs, in small "When the legislature of Georgia loans, and as the governor has said, passed this small loan act it made difference in risk you must be per­ the small things in life are the most lawful where loans were less than mitted to charge a higher rate than important anyway, and when we come $300, and where they were expected a man would ordinarily charge. Why, to measure up to that development, to be repaid perhaps in monthly in­ the loans you make no bank would that your Association will reduce the stalments, it was just as lawful for make. You take the risk. You have rates—I think three and a half per that lender to charge three and one to make a superior investigation to cent is very high, I must confess it. half per cent per month as it was that which would be made by an ordi­ I could never have afforded to pay previously and is now, for a bank or nary bank, and that is expensive. it and it is reasonable that others an individual if he chooses, to charge You are only allowed to charge for cannot; and yet I know this, as a mat­ eight per cent, and he can charge no the proportionate rate of time until ter of fact there are hundreds of more, because there was a classifica­ that loan is repaio\ That doesn't homes right here in Baltimore, these tion of the lending, which by the Su­ apply to bank loans, because if you beautiful, substantial homes, that preme Court of the United States and borrow for 90 days from a bank and have perhaps had their origin in a the State of Georgia has been held you repay in three days, no bank loan of less than $300 as a first pay­ within the power of the legislature, would repay you the interest they ment, that never would have been the classification of different subject have taken out in advance on your bought unless the determination was matters in different classes of busi­ note. Then you have the extension made to exercise the grit, economy ness, as to rates of interest and busi­ of the loan, because if the unfortun­ and the thrift and self-denial to pay ness. ate can't repay it you will be expect­ for it by degrees. I know that to Have a Legal Business ed, and he will expect you, to renew be a fact, and so you fill no small "Now, what has that done? You that loan upon the same security un­ space in the economy of the country, have a legal business. The law rec­ til he has a second, and perhaps third and you lend no small aid to those ognizes that on account of the great chance to repay it. who most need it.

Page 32-w s 1> XX DB O II XT" II/DER

ftlafrii i •^AdBrarT -1^ Warner's Aces Boost Junior Chamber Help Put Ginger in "Jaycees

If an Atlantan were called upon to substantiate these claims, all-embrac­ knows. They have filled the same sum up, offhand, the chief reasons ing as they may sound. engagement every Saturday night for his city's greatness he would be First, scrutinize individually the since, likewise every epecial function more than apt to think first of the character of the personnel. Every sponsored by the club. Atlanta Spirit, the Atlanta Climate, member is a splendid example of They are the only orchestra that Stone Mountain, Bobbie Jones, WSB, clean-cut, progressive, ambitious has played three consecutive seasons The Federal Reserve Bank and War­ young Americanism. Every member as the roof garden attraction at the ner's Seven Aces. represents a family of the type that exclusive Capital City Club. They And while it seldom happens that has produced the country's best citi­ begin their fourth season this sum­ a dance orchestra rises to the rank zens for generations. Every mem­ mer. of a genuine municipal asset, it is ber is a professional musician who Their list of bookings for the Deb­ totally true that Warner's Seven Aces is proud of his calling. And every utantes, Nine O'Clocks, Fraternities are endowed with the leading cha­ member is a college man. and conventions is entirely too long racteristics of all the other things Next, examine the origin of the to record. listed. orchestra. .Warner's Seven Aces were They are the only orchestra in The Aces are a literal, living founded almost three years ago—on Atlanta, the South or elsewhere that exemplification of the Atlanta Spirit. May 20, 1922. Not one other orches­ can point to seven feature engage­ The Aces are as consistently supe­ tra before the public then retains its ments at the Howard Theater and the rior as Atlanta weather. They have identity today, although many have Forsyth Theater. the solidity of Stone Mountain. They come, flourished and passed on—save Despite pressure of work at home have the flash and brilliance of Bob­ for the addition of two more stars and disinclination for becoming a bie Jones. They share the National required by progress and success. traveling attraction they have been reputation of WSB. And the epito­ Then, check the record. The first called to fill important social engage­ mize the well-ordered conservation of engagement filled by the Aces was ments in Georgia, Tennessee, Ala­ a government bank. at the Piedmont Driving Club, as dis­ bama and the Carolinas and have Cold analysis will both explain and tinguished a social institution as Dixie turned down attractive offers in other

Build Houses ?•• Worthy of Atlanta

With the Best Material

We have devoted a great deal of time and money to build­ ing up one of the best plants and one of the finest organiza­ tions in the country. There is no better work done in the United States than at our plant.

WILLINGHAM-TIFT LUMBER CO.

200 Murphy Ave Phone WEst 2400

Page 32-w ^ XX 33 O Xl> TT IB XX X X/ X>

DO YOU KNOW HOW TO GET LONG WEAR OUT OF YOUR SOCKS?

Call our service repre­ sentative. He will show you.

Real Silk Hosiery Mill HERE IS THE ORCHESTRA THAT PLAYS FOR THE NATION Atlanta Office WA. 3753 Left to right—Dan Mcllvaine, Jimmy O'Neal, Tom Brannon, Manager; Byron H. Warner, 1804 Cit. & Sou. Bank Bldg. Director; "Shurcks" Park. Bob Pittman, "EH" Pritchett, Ralph Bennett and "Buck" Buckner. sections of the country because of Jimmy O'Neal, bass and trumpet dates already booked. (Auburn). Due to this pressure of work and Bob Pittman, banjo (Oglethorpe). the inability to leave the city of their Shucks Park, drums (Univ. of Texas). birth at a special time, the Columbia Don McHvaine, trombone (Ogle­ Graphophone Company was forced to thorpe). send a recording expedition to Atlanta to record the Aces with the result that Warner's Seven Aces are now ex­ THE A. C. MILLER COMPANY clusive Columbia Record Artists. Just recently the A. C. Miller Com­ When the Pathe News filmed At­ pany moved into their new factory lanta's broadcasting station, Warner's building, at 115 Courtland street. Seven Aces were picked as part of The growth and progress of this firm the production. is an example of what has and can Such are the high lights of their be done in Atlanta. In 1889 Mr. Mil­ Ornamental professional career. Their civic con­ ler started operation in the city as a tributions are equally notable. Every partner of the firm of Singer and Shrubs Ace is an active member of the At­ Miller and their entire payroll lanta Junior Chamber of Commerce. amounted to only $1,500 per year. and The orchestra is represented in the The first plant was located on Court- Atlantes Club. No Atlanta orchestra land street near the railroad, but as has given its time more generously the volume of work increased he then Perennials and effectively in advancing the city's moved to 42 Courtland street. Twice prestige via radio and otherwise. since then he has had to seek larger Beneath the brilliance and vision quarters. and ability and success of Warner's Seven Aces stands the foundation Since Mr. Miller went into business stone of common-sense, business abil­ thirty-six years ago his company has ity and method. The affairs of the built over 6,000 auto truck bodies for orchestra and its clients are handled the express companies and has sup­ plied the territory as far north as as carefully and systematically as 317 McKoy Street the conduct of a national bank. Washington, D. C, and south, to Mi­ Here's the roll call of the young ami, Florida. They have built truck Dearborn 2081 men who have made the name of bodies for the Coca Cola Company Warner's Seven Aces synonymous and sent them to all parts of the with the best that Atlanta stands for. country as well as to Havana and DECATUR, GA. Byron Warner, pianist and^musical Santiago, Cuba. director (Emory Univ.). One thing Mr. Miller prides him­ Tom Brannon, trumpet and man­ self on is that the majority of his ager (Auburn). mechanics learned the trade under his Ell Pritchstt, saxophones (Georgia direction and some of them have been Tech). with him since he started business. Landscape Service Buck Buckner, saxophone and cla­ In his present enlargement the new rinet (Georgia Tech). factory employs over ninety skilled If Desired Ralph Bennett, violin and saxo­ artisans with a payroll amounting to phone (Oglethorpe). more than $100,000 per annum.

Page 32-o ^THB C_2 X AJLB J£^

JUST FOR FUN The Sewing Circle was meeting at Mrs. Smythe's and one of the dear Leadership! We Haue iVo women saw little Ethyl Smythe sit­ ting in a corner and looking hopeless­ This company is conceded as. a leader "{Baggage Smashers" ly woebegone. in its field—Quantity, Quality, Price "What's the matter, dearie?" she and Service considered. HE day of the "Baggage smasher" asked. has passed so far as we are con­ Paper Bags, Folding Cartons, Tcerned. When we transfer your "I'm missing the nicest movie this baggage we handle it carefully and afternoon because I must stay home Corrugated Shipping Cases, etc. promptly—and courteously. Our light and help mother", replied the child. trucks are available for transfers either to the passenger station or be­ "You should be glad to help your tween any other points. dear mother", cooed the visitor. "And Atlanta Paper Co. what can a little girl like you do?" Call either WAlnut 0200 or MAin "Oh, I just watch—and then I count Phone Main 0721 4000 for either Black and White Cab Moore and Ga. R. R. or for Baggage Service. the silver after all the company's through and gone home."

Atlanta Baggage &Cab Co. When riding near a farm orchard Operating two city motorists stopped the car, stepped out, climbed the wall and Black & White Cabs gathered half a peck of rosy apples. Dysard A. L. BELLE ISLE, President To complete the "joke" they slowed down as they went by the farmhouse G. W. White, Manager Cab Department and called out to the proprietor: E. Horwiti, Manager Baggage Dept. "We helped ourselves to your ap­ Construction ples, old man. Thought we'd tell you." "Oh, that's all right", the farmer Co. called back, "I helped myself to your tools while you were in the orchard." MUNICIPAL ATLANTA WOMEN IN ODD PROFESSIONS CONTRACTOR (Continued from. Page 32-c) ing up; good income and contact with very pleasant people." The advertising field offers splen­ 400 Austell Bldg. did opportunities for advancement to the educated women endowed with Chamber of originality and perseverance, and if she is willing to begin near the bot­ tom rung of the ladder, and work up Commerce with the business, she will usually Ivy 7872. find a responsible position waiting for her very near the top. There is GEORGE C. KALB one woman in Atlanta who owns and 124 Walton St. Cafe controls her own advertising agency. The analysis in the survey shows Sheet Metal Worker Now that especially in this field there is Skylights Cornice a variety of positions that women Metal Ceiling Operated by may profitably occupy. In Atlanta, there is the advertising artist, man­ ager, copy writer, proof reader, space salesman, and the direct mail adver­ Elbert Thornton tising service which is distinctly ap­ pealing to women because of the op­ Luncheon, 50c, 60c, & 75c portunity for originality and indi­ viduality. This service conceives and Supper, 50c, 60c & 75c carries out campaigns for business 33 POPLAR ST. firms or introduces a new business through letters, pamphlets, circulars, Special Menus a good address to remember etc. when you want Changed Daily Miss Carolyn Thomas, who is ad­ vertising manager for the McClure RUBBER STAMPS Home Made Rolls, Pies Company, and vice-president of the Atlanta Advertising Club, has her STENCILS and Cakes hands full with regular newspaper copy to prepare, plus the McClure and other things in this line catalog which is issued monthly, but she is always ready and willing to encourage and advise the young ad­ DIXIE SEAL & STAMP GO. vertiser-to-be. She believes that the 33 POPLAR ST. days of pioneering into new fields are

Page 32-p 1^ Y X/D EI?

now practically over, and that women New York Mutual Life Insurance It seems rather strange that wom­ entering the business world need to Company has won for herself an en­ en have been reluctant to enter this develop leadership — to accustom viable place in the insurance world. field when one remembers that the themselves to executive power. She Departing from the ranks of "school idea of a savings bank originated believes in a well rounded education marms" she stepped into line with with a woman, a Mrs. Priscilla Wake­ as a background for all professions, regular agents, and her rapid advance field, who wished to provide against but the young college girl should was quite an "eye opener" to those want, sickness, old age and unemploy­ realize that her theories must con­ watching her progress. In a remark­ ment. form to practical facts of business. ably short time she was made super­ A number of important positions in Miss Thomas immediately impresses intendent of Atlanta agencies. Once banking circles are held by women one as a capable, energetic thinker, in 1922 she led all the salesmen of in Atlanta, but not as high as those as well as a manager of ability. her company in the United States for in other cities. Miss Jay Spencer Mrs. Frank L. Stanton, who writes the month. "Belief in yourself and Knapp is the only woman eligible to the alluring ads for J. P. Allen Com­ hard work" is the slogan that leads membership in the Association of pany stressed the value of education, Mrs. Woofter to success. Bank Women, membership being adaptability, originality etc., but says Banking is a profession that is rap­ based on filling of executive posi­ that above all, one must have "pep" idly growing in favor with women, tions. Miss Knapp is assistant cash­ to make good in this field. She feels and likewise the men are beginning ier of the Atlanta and Lowry Na­ that a business foundation, that is, to favor the women for this field. tional Bank. a knowledge of shorthand and typing, In 1914 there were thirty-eight wom­ Doctors, lawyers, merchants, even is not a prime requisite, and even the en employed here in banks. At the chiefs and bobbed hair thiefs—they person who has studied advertising outbreak of the war, women were are all feminize now, to say nothing has to put away theoretical ideas summoned to fill the gaps left by the of prominent realtors, contractors, and study to get the "knack" of it. outgoing soldiers and so apt did these architects, detectives, dentists and The popularity of this field is evi­ women prove themselves, until there salesmen. Atlanta is full of sturdy denced by the fact that Mrs. jStanton are now several hundred employed pioneers who are blazing the trail into is swamped by women seeking posi­ although the number fluctuates year­ new fields which they find eminently tions in her department. Or, maybe ly. Most of those who have reached suitable for the hand and brain of it is the popularity of Mrs. Stanton high positions have "come through woman. herself, and her personality and the ranks" but there are some who The Southern-Woman's Educational talent, that makes the field so at­ have taken courses at the Atlanta Alliance directed this survey and the tractive. Bureau of the American Institute of alliance is located in Room 506, Mrs. Ethel Mays Woofter of the Banking. Chamber of Commerce building.

SURE INSURANCE SURE INSURANCE Announcing Appointment C. A. Rauschenberg, Jr., General Agent ATLANTA AND VICINITY NEW YORK INDEMNITY COMPNY Assets January 1, 1925 $6,909,557 Capital 1,000,000 Net Surplus 750,000 Howard Geldert, Agent and Claim Supervisor Everything in Casualty Insurance

G. A. Rauschenberg, Jr. SURE INSURANCE Fire and Miscellaneous Lines, Including Bonds Representing American Companies Only 208-11 Atlanta National Bank Bldg. 'Phones WAlnut 4238-4239-0508 6. F. GARRISON, Cashier SURE INSURANCE SURE INSURANCE

Page Thirty-Thret t> :EC JE> o :o TT x Xy x> "1J

three years in the master class of Leo­ Deliver your selling message to JASCHA HEIFETZ pold Auer. At the age of ten he made the people who are truly pros­ his first tour, a succession of tri­ pective buyers of your product. The Fifth Attraction in the Civic Advertise in The City Builder umphs, eliciting praise from even the Walnut 0845 Concert Series keenest critics of Europe. When the Heifetz family removed By Nana Tucker

A brilliant climax to the notable series of concerts offered the local Business Poor? To Those Interested In public this season through the efforts of the Atlanta Music Club will be the Letters will sell Procuring For Atlanta recital of Jascha Heifetz, famous —AIR SERVICE violinist, at the auditorium-armory your goods. on the evening of March 10. An Introduction To As a close to a season unprece­ CALL dented in the high standard of cele­ The Economics of Air brities brought to the city, there could Capital hardly be a more acceptable choice Transportation than the young Russian who is ac­ Dired: Advertising knowledged the greatest technical Bureau By genius among violin virtuosi of the Thomas Hart Kennedy day, and proclaimed by some the vio­ Ninth Floor Austell Bldg. lin criterium of the generation. xxxx Walnut 5811 Not heard in this city since 1917, "A form letter service that's the year he came to the United States different" The history of air service a mere boy, and took the country by Quick Service from its beginning to the storm with his almost super-human present is outlined, the tech­ nical features of aircraft are technic, the return of Heifetz grown­ explained, and detailed re­ up is anticipated as one of the sen­ ports of the development of sations of the year. More especially air transportation in the as the emotional note not fully in evi­ United States and Europe dence eight years ago is said now to are made. Nine full page plates illustrate the various be developed to a satisfying degree. A. J. KREBS types of aircraft. The success which comes to most artists only after maturity and long experience has somehow been Hei- COMPANY IAst Price, $2.00 fetz's from the very beginning. Born in Vilna, Russia, February 2, Qeneral Contractors 1901, Jascha Heifetz began playing The Macmillan the violin at the age of three under the careful tutelage of his father, a Walton Building professional violinist. At five he en­ Company tered the Royal Music School, and at Publishers seven had completed the course of in­ ATLANTA, GA. struction of that institution, playing Southern Branch in public such compositions as the Walnut 3084 17 Houston St. Mendelssohn Concerto. He was then taken by his family, not without Atlanta, Georgia hardship and sacrifice, to Petrograd where at the Conservatoire he was for

KELL, SEEGER & RIVERS Certified Public Accountants AND TAX CONSULTANTS ANNOUNCE THE REMOVAL OF THEIR OFFICES TO 504 TO 508 HURT BLDG. ATLANTA, GA.

Page Thirty-Four WALLACE M. CUMMING CERTIFIED 1W * PUBLIC ACCOUNTANT vsry FOURTH NATL. BANK BLDG. ATLANTA Hardinow feginst o cafftfe roll. To seeWyou. &r

ON'T let the cold, austere month of D March annoy you any. Buy a ton of the coal we're selling and send Winter on his way. "EXACTLY" Forward, March! Use a Protectograph Check Writer^— and prevent a possible heavy loss through check raising. Let us tell you about this complete sys­ tem. A phone call or letter will bring JASCHA HEIFETZ Jellico Coal Company a Todd expert to explain it in detail. 10 Edgewood Ave. to the United States, in 1917, the boy- WAlnut 1585 C. W. DODD wonder but repeated his European Dealer in the Product of triumphs, being hailed as a sort of miracle. Todd Protectograph Co. Today, hardly at maturity in point 506-512 Silvey Bldg. of years, Heifetz ranks "with the Phone Wal. 5801 greatest violinists of the day. But an unequalled technic and perfection of intonation put him almost in a class by himself. Moreover, he is a Dowman Fitzhugh Knox & student of affairs and a connoissuer of art and literature. & Wilkins Sons The devotion of Heifetz to his par­ ents and sisters goes hand in hand INSURANCE •with his devotion to his art. It is Company Real Estate and Renting said he never fails to give sole credit Building and Loans to his parents for his phenomenal 215 Peachtree St. success. Ivy 3880 Heifetz is quoted as saying: "To me, success is the public's acknowl­ edgement of the gift God has given to me, and—a tribute to my parents." We specialize "For most artists, when they have on a complete line of arrived at what the public and critics PRINTERS term success, all the pain and strg- gle—all the strife and anxiety that Janitors' Supplies has preceded—is forgotten. It is the PUBLISHERS Disinfectants indulgent trick of memory to blot out Sweeping Compounds all suffering and immortalize all joy; Brushes but for me, memory gives me another picture—the sacrifices and privations that my parents suffered for me the time they sold out their home in Vilna SANITARY that I might study in Petrograd. And SUPPLY they did it all themselves, too, no one else helped, except for the scholar­ The City Builder is one of ship at the Petrograd Conservatoire— CO. they did it all. So for me the un­ the fourteen magazines 72-7U Edgewood Ave. pleasantnesses of the struggle will we print never cease to be. That is why per­ Ivy 2280 haps to me success is different from what it is to others."

Page Thirty-Fiv* ^ IEC 3E> TT IlyDE

COME INSIDE AND HELP It is so easy to criticise. One needs Woman's Division no real interest nor real ability to find fault. It takes some real thinking The following article might have from soot; and oh! the attics! Once and genuine effort to build up a thing been written about Atlanta, so ex­ an attic was the prized possession of worth while. It takes only a person actly does it fit conditions in our city. the good housekeeper, where were with a grievance and hammer to des­ Atlanta, too, should be a "city beauti­ kept the treasures of the past; where troy. A man or woman may work ful," but it can not be until the smoke children explored on rainy days. Not for years to create a thing of true nuisance is controlled. We copy the so, now. It has become the home of value that will help the community and everyone in it. A destructive article from the Clubwoman of De­ the sootball. criticism persistently followed can troit: "Nor are these the only charges knock down the whole structure in "Detroit, once known as the 'city against smoke. It is a menace to a short time. beautiful,' and 'the city where life is health, for instead of breathing clean, worth living,' has lost the right to fresh air, Detroiters are filling their Prejudice and unintelligent criti­ cism have destroyed more good causes those slogans on account of the in­ lungs with air, heavy with smoke and than pagan armies. creased volume of smoke which settles impurities. It must follow that one Some knockers are uninformed. down upon it day after day. There­ has less resistance to withstand colds, Some others are in the class which fore, the efforts of the Smoke Abate­ pneumonia, and similar epidemics. John Billings designated as "know­ ment Committee of the Board of "Several abortive attempts to con­ ing so much that ain't so." These Commerce are receiving heartiest ap­ trol this menace have been made in two classes of knockers often bring proval from Federation members, the past by various organizations; useful movements into disrepute. The and every assistance will be offered but now there is confidence that the public has no means of judging but in the survey and campaign about to co-operation of two so important or­ by outside evidences. be undertaken. ganizations as the Borad of Commerce Between these knockers and the "Public buildings and beautiful and the Detroit Federation will constructive, sympathetic critic there homes are soon besmirched as the achieve results." is a vast gulf. The knocker stands clouds of dense black smoke roll out on the outside, figuratively if not lit­ of factories, apartment houses, betels, The Woman's Division is securing erally, and slings destructive mis­ and business blocks. Detroit house­ new members and preparing for a siles. The constructive critic, stand­ wives are wearing out nerves, tem­ good year's work. Now is the time ing on the inside, sees some defect pers and strength in an attempt to to get in and give your help and co­ to remedy and seeing it only because keep curtains, windows and silks free operation. he desires it remedied, makes on the

Bill Ding Sez: YOU CAN PAINT \ SKATE A%;00DEk/ U)EO Dlh>G>" (S TO Si>y LOMBEfl FOR. YOUR. NOW! WEU) HOME. Pay 20% Cash-Balance in 10 Months

Let us explain the Aetna Plan to you

West Lumber Co. 240 PETERS STREET MAin 3000 \»»*%fl&* ** Everything to Build and Paint With

Page Thirty-Sice ^ JE3C-!E5

inside a criticism of the defect and selves fighting forces that would not suggests the remedy. otherwise be mobilized. Therefore And yet knockers need not be they do perform a good service in­ looked upon as an unmixed evil. They directly. DECATUR are the warning signals that some­ thing needs attention. Knockers in LANDING FIELD IN SIGHT FOR PLUMBING society, like disease germs in the hu­ ATLANTA man system, draw out upon them- COMPANY (Continued from Page 2,1.) Honorable H. E. Ross, postmaster for one of our neighboring cities, Jack­ PLUMBING, sonville, has taken over the governor­ STEAM and GAS ship for the Association in Florida, FITTING and will devote considerable time in the work in that state. In our own Founded 1891 By city we have a man who typifies to AARON HAAS 111 Sycamore St. almost perfection the ideal associa­ tion member. He is a man past the DEarborn 0093 so-called meridian of life, but a man DECATUR, GA. Insurance of seemingly unlimited energy, a man of many years of practical ex­ perience and yet a man of much vision. A man who for two years at least has been a leading factor Surety championing the cause of aviation in Atlanta. I refer, with pride, to our Williams Bonds ; distinguished citizen, the Honorable Willis A. Chaffee, who for two years Printing has headed the Aviation Committee of the Atlanta Chamber of Com­ Company merce. Mr. Chaffee has worked and Mortgage is working, without hope of material reward or expectation of glory. EVERY DAY Loans There are others also in our city A SERVICE DAY who have helped. The officials of the Chamber of Commerce, Secretary Barker and Assistant Secretary New­ Haas ell have been deeply interested and ATLANTA, GEORGIA have aided materially. Mr. Louis D. WAlnut 2335 - Austell Bldg. Newton, editor of THE CITY BUILDER, & has rendered invaluable assistance to the cause of aviation, by his splendid co-operation. Commander William A. Howell Sirmon, of the American Legion, is also deeply interested and is assist­ Lafitte Transfer ing greatly in aviation activities. and Haas-Howell Bldg. These gentlemen occupy a position STORAGE COMPANY which enables them to realize keenly Office and Warehouse Walnut 3111 Atlanta's situation relative to avia­ 20 Madison Avenue tion. They feel that Atlanta, the Phone MAin 2575 gateway to the South terrestrially ATLANTA, GA. speaking, must become the Southern REMOVAL NOTICE In line with our steadily increasing business with You are cordially invited to see our display Ihe leading firms of Atlanta and Georgia, of KARDEX equipment KARDEX "* O a . o S k«AO,M« CftAO • C C O R o RICHARD C. SHOUP will move to the ground floor (store) location AND ASSOCIATES FIVE CARNEGIE WAY Wynne-Claughton Building Until March 15th, 63 North Pryor St. MARCH 16th Phone Ivy 2810

Page Thirty-Seven ^ TT TR>

gateway aerially speaking; that At­ tion in the United States. It has BRIEF SUMMARY OF 1924 lanta, the headquarters for the U. S. been instrumental in securing a rea­ ACTIVITIES Army Fourth Corps Area, must ad­ sonable recognition for the Air Serv­ (Continued from Page 23.) vance with aeronautic development. ice from Congress. It has increased Atlanta, the leading city of the greatly the interest of civilians in columns of CITY BUILDER have been Southland, must keep pace with de­ aeronautics, particularly in certain open to every city in Georgia having velopments in aerial navigation in parts of the country. In short, it has a Chamber of Commerce. We have order that she may retain her pres­ disseminated information concerning advised every community in Georgia tige. All hail to these up-to-the-min­ and created and fostered activities in that we stand ready to heed the call ute public-spirited men. aviation throughout the nation. either on the part of the secretary or And so, the Aeronautic Association The National Aeronautic Associa­ a group from the Chamber of Com­ (known by abberviation as the N. A. tion sponsors the International Air merce to attend meetings and make acquaintance tours and help in the or­ A.), has come to Atlanta with a seni­ Races in this country. It makes all ganization of Chambers of Commerce or and junior chapter to fill a very preparations for these races. It de­ throughout Georgia, and we are very important place, to carry on a most termines where the races shall be proud to know that eight Chambers vital work. It will furnish aeronau­ held, makes rules in accordance with of Commerce have been formed tic information. It will carry on avi­ which they shall be conducted, ar­ through the work of this organization ation's activities. It will revive and ranges for prizes in the various con­ during the year. Special courtesy foster that wonderful spirit of good- tests, etc. In this one feature alone programs have been extended the leg­ fellowship and that incomparable the association is invaluable to the islature when in session in Atlanta esprit de corps which existed among cause of aviation and of untold im­ and all in all it can be truthfully the aviators during the World War. portance to the country. stated that Atlanta holds the friend­ It will proclaim the name and fame Many activities will be undertaken ship of our people throughout the of Atlanta abatted throughout the by the Atlanta Chapter. Glider con­ state today in a stronger way than land, and emblazoning our cities let­ tests will be held. Events for the ever before, which is desired by every­ ters and glory in the sky, advertise stimulation of interest and activity one. her greatness to the nations of the in the construction and use of small Five — The Chamber of Commerce world. light heavier-than-air craft will be fully realizes the important fact that The association is a member of the arranged. Lectures and studies in Atlanta's prosperity depends entirely Federation Aeronautique Internation­ the technical end of the game will be upon the state's prosperity and that ale, and represents the international provided. And last, but not least, the the basis for all prosperity in Geor­ organization in this country in all opportunity for the association of in­ gia is agriculture. things aeronautique. It is, we might quiring mind with inquiring mind will With this end in view, a fund was say, the national sponsor for avia­ be furnished. raised through the Atlanta Clearing

Take It To Them —if you have a plant manufacturing a superior product for the trade —if you have a service of real worth to offer either the masses or classes —if you have, in fact, a sales or publicity campaign of any sort to present to either the general public or a distinct clientele Take it to them DIRECT with MOTION PICTURES Put your sales or publicity story into motion pictures the most modern form of human appeal— We Make Them! WRITE US FOR PARTICULARS GRAPHIC FILMS CORPORATION ROBERT B. STRICKLAND, General Manager AS FULLY EQUIPPED PLANT TO BE FOUND ANYWHERE 24 Nassau Street ATLANTA, GEORGIA WAlnut 0365

Page Thirty-Eight ^ JtX IB BTTIIyDBI^ Jfcs

House, Atlanta Association of Credit gram of diversification was preached Men, together with the funds from in about forty counties in the state our treasury which was used in 1924 with very helpful results. Bankers J. F. CLARK'S through that worthy organization— and business men in the smaller cities The Georgia Association, and a secre­ were urged to encourage the farmer GARAGE tary and office force was employed by extending sufficient credit to en­ 91 Luckie St. together with field men and a pro- able him to buy cattle, hogs and chickens, also to have creameries and STORAGE by day, week, or month. Washing, Polishing, cheese factories established and work Lubricating; Alimite Station. out a diversified plan of farming, cul­ Repairing All makes of tivating cotton as a cash crop. In cars. Goodrich Silvertown Tires and Tubes. Accesso­ other words, a farming in independ­ ries. WE LINE Brakes ence plan for the farmer to be self- RIGHT. SANITARY supporting. The results attained in 1924 have LADIES' PRIVATE WAITING ROOM PLUMBING proven that our investment along 12,600 square feet floor these lines were exceedingly wise and space, one floor, no post this should be continued. TWO MINUTES COMPANY Six—While the membership of the Chamber of Commerce is perfectly FROM HOTEL willing to support the Chamber of Theatres, Business Section Commerce in their activities along va­ Peachtree rious lines of endeavor, a great ma­ jority are desirous that the organiza­ tion be used to the fullest in acquir­ King, Blackburn Co. ing industries. We are very proud of Investment Securities what has been accomplished by this organization along this line in 1924 228 Candler Building PLUMBING and without going into detail, will ATLANTA, GA. state that during the year, through WAlnut 3406-3407 and correspondence and information fur­ nished and different sites shown to HEATING prospective owners of factories by the Chamber of Commerce, at the end of the year about $1,000,000 in new Contra ctors buildings are being erected and by Cotton States April 1st, another $1,000,000 will have been expended, with a total new pay­ Electric Co. roll to be spent among our people of J. J. Peters, Mgr. nearly $2,000,000. We feel encourag­ ed at this time that other large plants CONTRACTING will located in the next few months. LAMPS—S UPPLIES The Atlanta Chamber of Commerce was able to carry to a successful con­ We repair anything clusion the formation of Atlanta's Electrical 162 Edgewood Ave. own National Guard regiment, which brings into Atlanta more than $40,000 Electrical Supplies IVY 0283 per year. Lighting Fixtures We are very proud of the fact that the Chamber of Commerce headed the Phone MAin 4128 movement to bring the wonderful art 24 West Hunter St. and sculptural exhibit from the Grand JAMES E. ODUM Atlanta's Life Insurance Specialist "PERFECT PROTECTION" MEANS $50.00—Per week, for 52 weeks while wholly disabled by to pay in event of disability. No deductions from face of sickness. policy to offset indemnity received. $50.00—Per Week, for life, while wholly disabled by acci­ dent. $ 5,000—Payable to your beneficiary at your death. $50.00—Per month, for life, if totally and permanently dis­ $15,000—Payable to your beneficiary in event of accidental abled, by either accident or disease. No further premiums death. Call us up at WAL 4957 608-14 Healey Building RELIANCE LIFE INSURANCE CO. OP PITTSBURGH Investigate our Savings Plan for the Education of Your Children

Page Thirty-Nine EDWIN H. PAYNE PAYNE & PAYNE HARRY H. PAYNE AUDITORS AND ACCOUNTANTS TAX ADVISORS McGlawn-Bowen Bldg. ATLANTA, GEORGIA Phone WAlnut 0703

Central Art Galleries, New York City, to Atlanta in 1924. This not only proved a great advertisement to At­ C. W. Russell lanta as a notable art center, but the lesults were beyond expectation, as & Son Higgins- about 35,000 viewed the exhibit and about $30,000 of fine paintings and sculpture were sold to our Atlanta TIN AND SHEET (<)lin\scale people. It is planned to repeat this great success during 1925. METAL WORKERS The Chamber of Commerce is quite Job Work of Every (Company proud of being able to keep open house for about twenty-five hundred Description different committee meetings in the building each year. Heat, light, space Skylights and janitor service are furnished Cornice Work without charge, as we know full well Roofing that these groups represent our great and growing city and that all of these 19 PETERS STREET people are striving for its further de­ velopment. PHONE MAIN 1430 Designers and Creators of Our records show that something CHARACTER like seventy-four thousand letters were received and answered at the Chamber of Commerce, not counting E. L. CONNALLY, President Printing circular mail. THOS. W. CONNALLY. Sec. & Treas. Courtesy is the prevailing watch­ word in the Chamber of Commerce and all visitors are given the best at­ Connally Realty tention and whatever information we can offer. Company The Chamber of Commerce is ever ready to extend entertainment to vis­ Connally Building iting groups and during 1924, five Corner Whitehall & Alabama Sts. large groups were met at the train, shown the city and banqueted by the Chamber. The budget of the Chamber of Com­ Atlanta's Busiest Corner *» NASSAU STREET merce during 1924 was the largest in its history, amounting to $80,290.00. Walnut 5038 Donations were made from the treas­ Main 0332 ury to the Ceramic School, Stone Mountain, Agricultural Boys and =/|

luuUiJULcr JjumveidGr LUMBER. — Sales Office: Factory and Yard: We have the most complete stock of 1303 HEALEY BLDG. HIGHLAND AVE. and framing and one of the most complete ELIZABETH ST. sash, door and general millwork facto­ ries in the South. We specialize on complete house bills.

Page Forty d^ ZEE 3E> IIs

Dairy Show, Consolidated Employ­ WHERE KNOWLEDGE IS POWER cation to become a naturalized citi­ ment Service, Junior Chamber of zen. (Continued from Page 22J Commerce, Business Women's Divi­ "I thought of .my Fatherland, par­ sion and others, to the amount of pay and struck for higher wages, re­ ents and brothers", said he, "then I $5,200, and all were deserving. fusing to work on while Washington asked myself searching questions. The finances of the Chamber are officials were in conference. The 'Was I sincere when I asked to become in good shape and under the adminis­ chemical engineer on the job learned a citizen?' 'Is America truly a land tration of Mr. W. R. C. Smith, who is of this and although recently from of liberty and opportunity?' 'Then I a most able and efficient leader, we Innsbruck, Austria, at once organized thought of a piece of bread to be but­ have every cause to believe that 1925 a gang of office and laboring men tered and thought of almost every­ will prove the greatest year in the and led them in the work so there thing through -conflicting emotions. history of the Chamber of Commerce. was no let up, and in two days broke Then, clearly in one accord, mind, A great many members of the the strike. The native-born striking body and soul, united in buttering the Chamber of Commerce are of the men saw the error of their disloyalty bread with America, and after that opinion that its activities are carried and asked for their jobs back at the there was never a doubt or a ques­ on by a few selected men and that regular pay. The foreign strike­ tion as to my wholehearted allegi­ there is an atmosphere of coldness breaker was Mr. I. Hechenbleinkner of ance." surrounding its forum and other meet­ Charlotte, N. C. ings. There are good reasons for "Riding on the train returning from It was this I. Hechenbleikner who such impressions but it could be soon Muscle Shoals I asked Mr. Hechen- conceived the idea of the spiral acid obviated if all of our members would bleikner how he became so enthusias­ rings which played such an important volunteer for service, as we have tic and loyal an American when he part in producing ammunition for formed a Greater Atlanta Club in the had three brothers in the Austrian American armies and incidentally Chamber of Commerce, who meet ev­ army opposing the Russians and the gave Mr. Hood the basis for an im­ ery Friday at 12:30 P. M., and ways Italians. He replied that when Amer­ mense industry, which ran to several and means have been devised to find ica entered the war he went into a millions in one year. work for every volunteer, and a most room by himself and engaged in in­ At the conclusion of the war, with pressing invitation is extended to all trospection. He recalled that he came only a few days delay, Mr. Hood had members to come in and take up their to America at the request of Mr. J. share of the work. The Atlanta B. Duke, to aid him in the develop­ all his plants changed from war pro­ Chamber of Commerce needs the time, ment of the electro-chemical industry, ducts to peace-time bricks and tile thought and effort of every member. and that upon coming he made appli­ to aid in taking care of the great Georgia Casualty Co. General Offices, Brown Building, Atlanta

incorporated under the laws of the State of Georgia. Capital stock, $500,000. Surplus and Reserves for the protection of policy-holders, over $3,000,000.

Meriting the following lines of Casualty Insurance:

Plate Glass Workmen's Compensation Property and Collision Damage Public Liability—All lines Automobile Liability Physicians Liability Elevator Liability Dentists Liability Teams Liability Druggists Liability Owners Protective Employers Liability Contractors Protective Theatre Liability Manufacturers Protective Residence Burglary Merchants Protective Safe Burglary Bottlers Protective Workmen's Collective City Office: Second Floor Atlanta National Bank Bldg., C. A. RAUSCHENBERG, JR., Manager

Page Forty-On$ /'~IA "V m JE -JL. JE- jUs^^ll^H^ls^JL* _j*W«

"Ride by the hour Pay by the Mile" RENT A NEW CAR YOU DRIVE IT U-DRIV-IT-SYSTEM OF AMERICA, Inc. Wal. 3100 8 E. Ellis St.

housing shortage with fire resisting clay products. Manufacturers During the liquidation period of Repairmen East Side 1920, instead of shutting down, he lowered his costs, continued to pro­ W. T. SPEER, Proprietor duce and expanded his business by Lumber and Coal starting the first and only shale roof­ ing tile plant in the South. Within ATLANTA Company a year this plant was serving fifteen RADIATOR states, besides fifteen carloads to Dealers In the New Colonial Hotel at Nassau, COMPANY Bahama Islands. The Hood plants 288 EDGEWOOD AVENUE have shipped entire cargoes to Tam- Rough, Dressed pico, Mexico, California via Panama, Repairers of Odda, Norway, Honolulu, Hawaii, and Interior Buenos Ayres for a government Radiators, Fenders, chemical plant, floors of tile to St. Finish Lumber Bartholomew's Church, New York Lamps and Bodies City, and for the roof and floors of Phone Ivy 7434 the Italian embassy now in course of construction at Washington. ATLANTA, GA. Sash, 'Doors, Searching Europe for Ideas In 1924, realizing the great future Moldings and for burnt clay roofing tile in Amer­ ica and armed with letters from Sec­ Mill Work retary of State Hughes to the consu­ The lar service, Mr. Hood visited fifteen R. C. LIEB countries in Europe and studied the manufacture and installation of roof­ Company ing tile. England was particularly Shingles, Lime Cement, interesting. Spain, Italy and south­ 340 Whitehall St. ern France seemed 100 per cent cov­ Brick and Coal ered with clay tile. There seemed to be more burnt clay tile on stables • alone in England than on all build­ Ornamental Iron and ings in Georgia. It was very notice­ Bronze Work able—a greater interest in Europe in Yard, Cor. DeKalb Ave. and permanent fire resisting construc­ • Rogers St. tion. In answer to inquiries in Spain it Building Castings was learned that tile was used there Fire Escapes Dearborn O/O^ because it was a cooler roof, in Eng­ Structural .Steel land because it was the most beauti­ Wire Work ful roof, in Germany because tile had

IiET OLD DEERFIELD BOND CARRY THAT MESSAGE

Ask Your SLOAN PAPER CO, Printer ATLANTA, GA.

Page Forty-Two 1> JEC IE> O I Is

MORTGAGE GUARANTEE COMPANY OS" A?IEKICA Invites Applications for FIRST MORTGAGE LOANS ON IMPROVED CITY PROPERTY Interest Rate, 7%. Term, 5 Years Straight. Candler Bldg.

the longest life, in France because of its architectural style, in Italy because the Romans used it and it is JOHN T. NORTH Woods Elevator a safe shelter. In America 80 per cent of residence fires originate General Steamship Agency Service Co. through the roof. 68 North Broad Street Since Mr. Hood's return from Eu­ (Corner Poplar) Safety Appliances, rope two more plants have been made ATLANTA, GEORGIA to produce roofing tile and an earnest Hatchway Gates, effort is being made to put within Oldest Foreign Steamship Agency in Southeast—Established 1890 Gate Contacts, the reach of the average owner a per­ manent tile roof which heretofore has STEAMER—Reservations and tickets to Elevator Service all parts of the world, been beyond his reach. INFORMATION—Furnished by our ex­ Repairs and Parts "There is real joy", said he, "in perienced travel staff free, and itinera­ ries arranged. making a blade of grass grow where TOURS—Through British Isles, Conti­ 119 S. Forsyth St. it was barren, or two where one for­ nental Europe, Egypt and Holy Land. merly grew. The road of the pioneer Round South America, complete $585. ATLANTA, GA. CRUISES—Around the world, accom­ is rough and full of struggles, yet it modations reserved in advance assur­ is well worth while." ing economical trips. Day Phone Main 3738' Night Main 4915-J Mr. Hood is interested in the manu­ Let Us Handle Your Travel Problems. facture and sale of the clay products We Know How. of eight plants; three in Georgia, at Rome, Arairsville and Calhoun; three in Tennessee, at Melville, and two in North Carolina, at Norwood and W. M. Garvin Shaleton. The products manufactured FIRE are: Face brick, chemical rings, fire­ proof roofing, chemical brick, floor BONDS SHEET MET AT, tile, roofing tile, fire places, and pav­ CASUALTY WORK ing tile. There are in these plants 750 em­ AUTOMOBILE ployees supporting about 3,000 people and group insurance is carried for all ROOFING of them, from water boy to president. GUTTERING There is also in effect at these fac­ REPAIRING tories a system of profit sharing OUR which insures increased efficiency and SPECIALTY improved quality. A bonus is given annually to all office employes, creat­ ing greater loyalty and initiative. 137 Edgewood Avenue Chamber of Commerce Director 204 Candler Bldg. Phone Ivy 6672 Before the war Mr. Hood was elect­ Walnut 3460. ed a director of the Atlanta Cham­ ber of Commerce—the youngest on

682 DEKALB AVENUE IVy 4431 THE ATLANTA SPRAY PAINTING COMPANY R. T.LESTER, Mgr. PAINTING AND DECORATING On industrial work the brush cannot compete with the spray. AIR DIGS DEEPER THAN HAIR

Page Forty-Three JbC

the board, and was made chairman'of the industrial committee. He worked hard, to bring new industries to At­ Catalogs and SCIPLE SONS lanta and a survey was made to de­ termine the industrial needs of the Booklets Cement Lime Plaster city. often fall short of their In this work he got an idea that mission and become Brick Lath Hollow Tile helped his own business. He made a merely an expense be­ ceramic survey of this section and cause of poor concep- Sand Gravel Slag learned more fully than ever the t i o n of mechanical Cabot's Shingle Stains needs of the South in clay products. treatment. There he saw his opportunity and Beware of this disaster Flue Lining embraced it. by placing your print­ As he puts it: "I grew in the ing in, the competent service of the Chamber of Commerce, "Building Materials hands of— and my business grew at an ever in­ Since 1872" creasing rate. I don't think any man can serve his city with labor and Foote & Davies Co. ATLANTA, GEORGIA money without getting in return more "Five Seconds from Five Points" than he gives." Printers Engravers Mr. Hood pays tribute to the Geor­ lAthographers gia spirit as hospitable to new men and new ideas, if they are worth while. "The fact that I was not a native Phone Walnut 3434 G. H. Van Ormer of Georgia has never militated against me here", said he. "This BUILDER state offered me equal opportunities TWO CENT with her native sons." Business and Public Buildings LETTER CO. Naturally he is an enthusiast on AUGUSTA, GEORGIA Atlanta and Georgia, with big ideas ATLANTA, GEORGIA of the development of Southern re­ • sources. He loves to talk of them Multigraphing and it is said that the Hood building at Greenwood avenue on the South­ Public Stenographer ern Railway has the finest display of Sam. C. Williams burnt clay products south of New Addressing and York City. Filling in to Match Williams Brothers The Ceramic School at Georgia Tech Representing One of Mr. Hood's best services to Georgia was his work for the estab­ • National Liberty (Fire) lishment of a ceramic school at Geor­ 815 Candler Building Insurance Co. gia Tech. ATLANTA, GA. American Casualty Co. Within a year after he returned South from his course in ceramics at Writing the University of Illinois he approach­ ed Dr. K. G. Matheson with the idea Fire, Automobile and of establishing a ceramic school at Casualty Insurance the Georgia School of Technology to Atlanta and Surety Bonds teach Georgia boys how to develop Southern clay and other ceramic re­ Scenic 503-4 Fourth National sources, but war conditions made it Bank Bldg. inadvisable at that time. In May, 1923, Dr. M. L. Brittain, president of Company Phone WAlnut 1195 Tech, called interested Georgia citi­ zens together for this purpose and Artistic Stage Settings Mr. Hood was made chairman of the committee to raise the money needed Practical Stage Equip­ E. M. and get the material donated, as Tech ment Thomas Auto Top Mfg. Co. had no money for the purpose. In eighteen months the job was com­ Velour Curtains ( Tops pleted, a fifty thousand dollar build­ Automobile J Seat Covers ing was dedicated in the fall of 1924 J Tire Covers Ivy 2116 ' Carpets and a large class of students was en­ 359-61 SPRING STREET rolled. Auditorium Building ATLANTA, GA. HEmlock 5600 Georgia has clay suitable for the manufacture of many ceramic pro-

Page Forty-F«ur & IKE :E> e i* X JL/ 55 ~3& 3E£

SIGN 'KIKERWOODALL SERVICE PKoive Ivy.2284 •

ducts that are not made in the South. When in Trouble Call Through technical training many of Envelopes them will be manufactured in this Letter Heads C. C. Downs section later. This school will be a means of developing the ceramic re­ Shipping Tags Gun, Safe & Locksmiths sources of the South as no one living All Kinds—All Sizes can fully appreciate. It has a better Expert Key Makers. start than any other American ce­ Plain—Printed—Lithographed Out-of-town orders solicited. ramic school began with. We sharpen everything. PRICE- QUALITY- DELIVERY Besides being chairman of the com­ Our Motto: Good Work, Quick mittee to promote the establishment Service and Low Cost of this school, Mr. Hood contributed Commercial the roof, the floors and part of the REMEMBER THE NAME AND Envelope Co., Inc. walls and equipment. NUMBER HENRY W. THOMSON, Both Mr. and Mrs. Hood are de­ Sales Representative scended from signers of the Declara­ tion of Independence, he from Thomas 804 Forsyth Bldg. C. C. Downs Mifflin of Pennsylvania and she from Walnut 5237 the Carroll colonial family of Mary­ Phone Walnut 4626 23 West Alabama St. land. ATLANTA, GA. They have two daughters and the eldest, Miss Carroll Hood, will com­ plete this year her post-graduate course in social service at Johns Hop­ >PAK> kins. The younger, Miss Elizabeth, ^ ( PRODUCTS ) *> is in the high school at Sarasota, Fla., the winter home of the family. S. W. CARSON Mr. Hood's career reminds me of a ATLANTA,GA, ^ Dr. Oliver Wendell Holmes' saying, REAL ESTATE "Other tilings being equal, I prefer a CORRUGATED BOXES man of family." In this case the FOLDING BOXES other things were equal, but Mr. Hood All Classes City Property SUIT BOXES insists that this was due mainly to TIN EDGED TRAYS his mother, who not only gave him and Farms the best training and the wisest counsel, but saw to it that he had an Corrugated Paper education that would fully develop REAL ESTATE LOANS his powers. Products Inc. The Power of Knowledge 418-414 ATLANTA TRUST CO. BLDG. 73-83 Stephens St. On Southern Railroad at McDaniel St. Herbert Spencer in his famous es­ WALNUT 2023 say, "What Knowledge Is of Most Main 1818 and Main 1819 Worth", shows clearly the power giv-

DECIDE VALUE BY RESULTS WILLIAMSON WARM FURNACES Pay the greatest dividend in satisfactory service. Made right, installed right, and guaranteed. They are not made for climates, they are made to warm your home satisfactorily and economically. Sold On Most Convenient Terms. We carry large stocks of Furnace Fittings of all kinds. We repair all makes of furnaces. We do not experiment, our installations are scientifically correct JOHNS MANSVELLE—ROOFERS

WHOLESALE Chas. N. Walker Roofing Co. j RETAIL Phones Wal. 5717 and 1353 61 Spring St., ATLANTA, GA.

Pag* Forty-Five <£ u: JE> c x^ 33 TLT I 1/

en to a constructive mind by the nat­ our resources as he has done, his fu­ For residential con­ ural sciences. Mr. Hood's career is a ture means much to Georgia and the struction 30,896,200 convincing demonstration of this South. For commercial build­ power. He impresses acquaintances ings 10,394,000 by the acuteness of his mind, the ac­ GEORGIA BUILDING RECORD For educational build­ curacy of his information and the ings 3,053,700 For 1924 vigor of his personality. He is a For all other miscellaneous patient investigator, ranging far in F. W. Dodge Corporation who re­ type of building. _ 6,381,100 the pursuit of facts, quick to catch tain offices throughout the country It is interesting to note that Geor­ their significance and energetic in making construction reports advises gia ranks second for total amount of applying his discoveries to the needs the Atlanta Chamber of Commerce contracts awarded during 1924 in the of life. as to facts and figures as to Georgia's Southeastern States. He has the rare combination of the buildings during 1924 as follows:- scientific searcher after truth and the Florida takes the lead with a total vigorous driving executive. He is a New construction in State of of $115,925,800. combination of patience and force, Georgia year 1924 _,.J$89,174,600 with the broad human sympathies This was sub-divided as follows: that make him a liberal contributor For new industrial NEW OFFICIAL OF SOUTHERN to good causes. plants 17,618,100 BELL COMES TO ATLANTA Mr. Hood is still in the prime of For public works and life and if he continues to develop utilities 20,831,000 C. O. Bickelhaupt, operating vice president of the Southern group of Bell Telephone Companies, came to the South from New York, where he had occupied the responsible position of general commercial engineer of the American Telephone & Telegraph Company. He was born in Roscoe, S'. D., and received his degree of bachelor of science in electrical engineering and the degree of electrical engineer from the University of Wisconsin. He entered the telephone service in 1904 at Aberdeen, S. D., where he Big Investment For Service 'worked until 1911. He spent some time with the New England Tele­ ^^rHE expenditure for additions and extensions to the phone Company and the New York 1|L Bell Telephone System in Georgia during the year Telephone Company before joining ^^ 1925 promises to be the largest in the history of the commercial engineering division the State. of the Bell system. More than $2,302,460 will be required to carry out He entered the military service in this program of expansion and meet the constantly grow­ May, 1917, as a lieutenant in the Sig- ing need for telephone service. Practically all this is new money, secured from investors, who furnish these funds with the expectation of earning a reasonable return. O. 1. FREEMAN It is estimated that more than 7,950 new telephones will be added in Georgia this year as a result of this big CIVIL ENGINEER investment. IOI Marietta St. Telephone subscribers are receiving more for the ATLANTA, GA. money they spend for telephone service than for any Walnut 2630 comparable service or commodity. This is made possible by the efficiency of the Bell System organization in Georgia and elsewhere. C. G. BECK, Georgia Manager CHAS. W. WEST

BELL SYSTEM" Real Estate SOUTHERN BELL TELEPHONE f( 1201 Healey Bldg. Telephone Wal. 5012 AND TELEGRAPH COMPANY "Specializing in North Side One Policy, One System, Universal Service Homes"

Page Forty-Six ZHC ZE>

nal Corps and commanded a signal Let your City Builder ad visit battalion as part of the American The City Builder ads have the people with whom you want thousands of readers. Help to do business. Call Walnut forces in France. He was promoted build Atlanta's business by ad­ 0845. to major during action and is now vertising in The City Builder. a lieutenant colonel in the Signal Of­ ficers' Reserve Corps. He returned to the Bell System aft- Sanitary Systems and The Gift Water Supply in the city residence, the country place, the commercial building, club, or in­ that is always stitution, should receive the careful at­ tention of experienced designers. appropriate — Therefore, insist on designs and sup­ ervision by that has per­ 'Uhe sonality, that is Markel Company y ou y our ENGINEERS photograph— Rhodes Building—Atlanta, Ga. Also Designs and Supervision For Heating;, Steam Plants, Electrical Work, and Special Equipment.

Made at GUDE & CO. Stephenson BUILDERS CARROLL O. BICKELHAUPT, Vice President In Charge of Operations of Studio, Inc. the Southern Group of American Tele­ All classes of building phone and Telegraph Company construction promptly Robt. R. Jennings, Prop. er the war and his ability and experi­ and efficiently exe­ 521-524 Connally Bldg. ence have won him recognition as cuted at reasonable one of the leaders in the telephone prices. industry-. He is a man of pleasing personality and is held in high esteem 'Phone Main 2874 by his associates. He is making his headquarters in Atlanta, but his du­ 64 Poplar Street for Jlppointment ties will carry him into all of the nine states in which the Southern Bell and Atlanta, Georgia Cumberland Companies operate.

SEE The stirring grays, the vivid tan- tones, and light-hearted lavender tendencies of this glowing season ne MUSE are all attention for your inspec­ tion at dawn of tomorrow SPRING Never in your memory have the CLOTHES Of MAN been so CLOTHES fortunate in color and so express­ ive of good forturnej! LOOK IN! MUSE'S—"The Style Center of the South"

Page Forty-Seven 11 331 3E> O X^ TT II/DER

THE REAL SUWANEE RIVER HIGH-GRADE PRINTING Asphalt Roofing" Copy of EDITORIAL which appeared in the New York Telegram-Mail on January S, STAMPS Products Co. 1925, and which was broadcast by "Rexy" through Station WEAF Sunday evening:. Jan­ uary 10, 1925. SEALS 226 Candler Bldg. Walnut 2680 Some bright young men of the STENCILS United States Geological Survey have BADGES gone into Southern Georgia and We apply roofs oj Northern Florida to make certain in­ all kinds vestigations. They have found that a stream known locally as the Suwa- nee (or Sewanee or Swanee) River BENNETT We Specialize in is only an ordinary creek, affording Lok-Top Shingles some sort of lazy outlet to the wat­ Printing & Stamp Co. ers of the Okefinokee Swamp, and is The Pioneer House of Atlanta Over Wood as unimportant and unlovely as Shingles swamp creeks usually are. 25 South Pryor Street That was all right and part of their business. But when these young men—or somebody for them—went so far as to report that the immor­ tal river of Stephen C. Foster's song Ivy 2167-2168 LUTHER E. is little better than a mere ditch they committed a colossal error. It is a blunder to which very practical men ALLEN and very literal minds are particu­ AND larly susceptible. They have confused Russel C. House the realm of geography with that of imagination and have fallen into the Associates fallacy of trying to measure with TRANSFER gauges and surveyors' chains some­ thing which is beyond logarithms and and laughs at all the laws of trigonome­ STORAGE try. 52.4% The real S'wanee River does not of the new business is­ rise in any part of Georgia. It rises sued by the Northwest­ in the highest mountains of the hu­ 291 Edgewood Ave. ern Mutual Lift Insur­ man soul and is fed by the deepest ance Company of Mil­ springs in the human heart. It doe.; Atlanta, Ga. waukee, Wis., in 1924, not flow through the swampy regions was upon applications of Florida, but through the pleasant, of members previously sunny lands of memory. It does not insured in the Com­ empty into a material sea, but into pany. the glorious ocean of unfilled dreams. It leaves the shores of childhood. Its current ripples with the low, sweet melody of recollections, softened and REPRESENTING made misty by distance. There is such mystical power in its waters The that whoever finds himself wearied and worn by the struggle of living has only to quaff and gain nepenthe. Northwestern Let Us Show Yon It is far, far away, but the heart Our Stock of is ever turning to it, because there's Mutual Life where the old folks stay. On it banks Architectural Wood OF MILWAUKEE, WIS. be only a but among hte bushes, but Mantels the bees are still humming around it 220-224 Healey Bldg. by day and the banjo is still tum- Queen Mantel & Phones: Wal. 1866-1867 ming there in the starlight. And so they will continue to do while mem­ Tile Company ATLANTA, GA. ories of home and simple hopes and 56 W. Mitchell St. Main 6186 affections are the most prized posses­ Established 1909 sions of mankind.

Page Forty-Eight TO

It was in a quaint jargon, such as probably was never actually spoken by anybody, that Foster first sang about it. Nevertheless, his plaintive ditty has become one of the great songs of all times. The surveyors ^ \, who would find the true S'wanee Riv­ OLIVER P. ALLEN er must hunt not among the Florida Certified Public swamps, but among the majestic Accountant streams of infinite tenderness and love. CANDLER BLDG. ATLANTA \: y

"TUNE IN" ON GOD

By WM. VOIGT, JR. CAN GEORGIA FEED HERSELF? When your heart's "tuned in" on God GEORGIA'S GAIN IN CROP Then you're in tune with Life, VALUES IN 1924 WAS LARGE {Continued From Page 19) And your flag of Hope and Happiness It is gratifying to know that the small fruit. Every farmer in the Floats high above earthly strife. total value of Georgia's agricultural Piedmont Belt should grow from one to five acres of wheat for home con­ Though kingdoms fall and perish; crops for 1924 reached the enormous Though loved ones rest 'neath the sum of $263,090,000 as compared to sumption. No effort should be made sod; $236,106,000 in 1923—a gain of $26,- for producing a commercial wheat Tou still can hear sweet music 984,000. crop. Every farmer should have a If your heart's "tuned in" on God. Comparisons with other Southern home orchard, but this is slow and States are as follows: will take years to accomplish. The North Carolina $320,485,000 hillsides in the territory north of At­ Georgia. 263,090,000 lanta should be dotted with sheep and Alabama 243,994,000 the worthless cur forever eliminated. Briarcliff Arkansas 241,636,000 Beef cattle may be found profitable Kentucky 232,412,000 on a few farms but should not be en­ Tennessee 230,333,000 couraged universally. Flower Shop Mississippi 223,024,000 Recommendations Virginia. 191,346,000 If Georgia is to feed herself the South Carolina 176,728,000 following suggestions will prevail: Fresh Cut Flowers Louisiana 158,646,000 1. A reduction of the cotton acre- Daily Florida 82,705,000 West Virginia 75,348,000 From Our Own Maryland 74,091,000 Greenhouses This is a very good, index to the It. M. Callaway & Son purchasing power of these different Metal Weather Strips sections, but it must not be over­ Metal and Wood Fly Screens looked that only the principal agricul­ Venetian Blinds 119 Peachtree Street tural crops are included. It does not 705 W. Peachtree St. Atlanta. Ga. cover small fruits, trucking, vege­ Write for free estimate of your re­ Walnut 1082. tables, poultry, dairy products and quirements. live stock, and the value of these last Phone Hemlock 0047. named crops in Georgia is quite large.

Contracts Handled Anywhere Large Contracts a Specialty SURETY BOND ON ALL JOBS THE WILLIAM WILSON COMPANY Incorporated PAINTING AND DECORATING 501 Bona Allen Bldg Walnut 1219

Office Buildings Hospitals Churches Hotels Schools Public Buildings INDUSTRIAL PLANTS AND VILLAGES

Page Forty-Nine STORE FIXTURES ALLMETAL WEATHER STRIPS Phone Main 3519 FLOYD BROTHERS COMPANY MANUFACTURERS OF HIGH GRADE WINDOW AND DOOR SCREENS

Estimates Furnished

"SERVICE BEYOND YOUR EXPECTATION" 519 Flat Shoals Ave. East Atlanta, Ga.

age to one-fourth of the cultivated land. PHONE WALNUT 1252 2. The increase in truck crops Baker Service & and home gardens. C R. JUSTI 3. Utilization of the remainder of Multigraphing Co. the farm in production of feed crops MULTIGRAPHING Building Contractor for dairy, poultry and hogs. Letter Service a Specialty 4. The increase and improvement Public Stenographer 523 Forsyth Bldg. of pastures. WAlnut 2208 5. Development of co-operative 1426 CANDLER BLDG. community organizations as well as MOUNTAIN VALLEY commodity associations for the distri­ The Famous Mineral Water Direct from bution of surplus products. HOT SPRINGS, ARK. ADAMSON—STRAIGHT SHOOTER (Continued From Page 17) Troy Laundry in New York, given as a personal compliment to Adamson for his poli­ Oldest in City, Yet Modern tical prowess. In the Mitchell admin­ istration he became Fire Commis­ in Service sioner. He could have had anything he wanted. His record in this im­ portant commissionership was note­ LAUNDRY worthy. Then his friends asked him to go before the people for the presi­ CLEANING dency of the Aldermanic Board on the reform ticket. Adamson made a won­ DYEING Prescribed by physicians jot over fifty derful campaign, but Boss Murphy years in the treatment of Brights Disease, Dropsy, Diabetes, had whetted his tommyhawk to a fine Gout, Rheumatism, Stomach, Bladder edge and brought out against the and Kidney Troubles Hundreds of Benefited Atlanta Users Georgia boy "Al" Smith, now Gover­ Beck Bros. nor of New York. Come in and Investigate 38 N. Forsyth Phone Walnut 4908 MOUNTAIN VALLEY WATER CO. "Al's here" became the Tammany Office and Sales Room slogan. 323 Peachtree Street Ivy 1537 Adamson lost, but not until he had

"EACH TRANSACTION IS FOUNDED UPON OUR SLOGAN— A SINCERE DESIRE TO PLEASE"

THE PRACTICE OF THIS HAS PROVEN OUR GREATEST ASSET FOR MORE THAN HALF A CENTURY OF CONTINUOUS SERVICE THE I. V. SUTPHIN COMPANY WASTE PAPER MERCHANTS R. E. JOINES, MGR. h76 Marietta St. Phone Ivy 2806

Page Fifty ^ X3L 33 O IIs IB XT IIvDER

given the Tiger the fight of his life Company, which Company was made ings, including several cottages for against Murphy's "man of destiny". up of such men as T. Coleman, Du- members of the faculty. All are with­ Bob Adamson switched from poli­ pont, Douglass C. Durant, W. Came­ in the boundaries of a well-shaded and tics, went into business, became presi­ ron Forbes, Ed. L. Dohemy and others spacious campus of rare natural beau­ dent of the Patroleum Heat & Power equally well-jknown. ty. With the exception of the White Recently he has resigned from this corporation and has now assumed the Florida Investments direction of the National American Produce Quick Profits Bank. He was wedded in 1902 to Miss Ethel May, formerly of Atlanta. They have a large country place in New Jersey on the coast. If I were Cocoa Beach asked to select one word which more is a safe buy. than any other characterizes Bob Adamson, I would say "straight Let us tell you more about shooting"—that's the word—"straight NV this high-class townsite by shooting." the sea. DECATUR—A WELL BALANCED HARGRAVE Cocoa Beach MODERN CITY (Continued From Page 16) BROS. Development Co. of B. F. Burgess, clerk of the supe­ SHOP AND GARAGE rior court of DeKalb county, and ex- Cocoa Beach, Fla. officio clerk of the city court. STORAGE AND REPAIRING "My father was clerk before me," Washing Service, Etc. A Subdivision Owned and Being said Mr. Burgess, "having taken over 103 Ivy St. WAlnut 1584 Developed by a Georgian the office in 1899. He served four­ teen years, until his death in August, 1902. I was elected to fill the unex­ pired term until April, 1903.. From The then on I was clerk until defeated in 1904 by twelve votes, R. J. Freeman being the succesful man. But as I Frank Hafley Store was deputy clerk during his term, much of the official routine devolved "FAVORITE" upon me just the same. At the end CAPITAL PLUMBING Gas Ranges of two years, I was again elected to office and my present term will not & HEATING CO. Gas Heaters expire until 1928. There's no place INCORPORATED Coal Heaters like Decatur, and I am ready at any 22 WEST HUNTER STREET Coal and Wood Ranges time to roll up my sleeves and get to PHONE MAIN 4134 work bosting it." Favorite Warm Air Had the city nothing to its credit Furnaces but the conceiving and building of Agnes Scott College, it might rest 109 Marietta Street upon its laurels. From one handsome Opposite Federal Reserve Bank red brick building erected in 1891 and costing $112,250, including land, WALNUT 6179 building, furnishings, and equipment, it has grown into twenty-two build­

PICKERT PLUMBING SUPPLY COMPANY

Wholesale and Retail

117-119 Central Ave. Phone Main 0550

Page Fifty-One TX X Xv X> IE} IR

House, the Infirmary, and the laun­ ing in the air unseen, to frogs, kit­ of Agnes Scott, having succeeded Dr. dry, all the principal buildings are of tens, cows' eyes, and even snakes. Gaines, who died in 1923. President brick, with trimmings of granite, "I sometimes hesitate about coming McCain is regarded as one of the limestone or marble. The colonnade in," said R. B. Cunningham, business foremost educators of Georgia and is connecting Agnes Scott Hall with Re- manager of the college, "for fear president of the Georgia College As­ bekah Scott Hall is a gem of archi­ they will pounce on me and use me sociation. tectural beauty. for classification." Not content to rest upon past The history of Agnes Scott is in­ Faith has been known to move achievements, there is now on foot a separably connected with the names mountains. In the case of the col­ gigantic movement to bring to Deca­ and lives of the late Colonel George lege, it moved a carline back practi­ tur the Columbia Theological Semi­ W. Scott and Dr. Frank Henry cally the width of a city block, and nary. The initial campaign is to Gaines. When the Rev. E. H. Gaines it has rolled houses back and forth raise $250,000 in Atlanta and Deca­ was first called to the Decatur Pres­ as if they were on castors. tur, and $250,000 throughout Geor­ byterian Church in 1888, he had been Agnes Scott is old in tradition and gia, in order to establish a building impressed with the great .possibilities principles, but young in ideas and fund of $500,000 for the erection of of an institution for Christian educa­ teachings. Its instructors have all the preliminary buildings. The pro­ tion. He broached the subject to Col­ the enthusiasm of youth, many of posed site of the institution is just onel George W. Scott, who entered them being graduates of the college beyond the city limits, in front of the enthusiastically into the suggestion. itself. Decatur Methodist Orphanage. Thus, from a tiny seed a splendid and Carnegie Library, under the super­ This is the dream of the Presby­ widely known college has grown. vision of Miss Genevieve C. White, terian centers throughout Georgia, Many of Atlanta's foremost citizens B.A., is one of the most popular Alabama, South Carolina, Florida have given bountifully to it in en­ houses on the campus. Day and night and Mississippi, coming true. Dr. dowments and scholarship funds. its rooms are filled with maidens Richard Gillespie will take over the Sciene Hall, the gift of the late Col­ fair, who read not only David Cop- presidency of the college, and a more onel and Mrs. Robert J. Lowry, per­ perfield and Thackery, but The Dial, capable man for the position could petually endowed, is a marvel in the The Forum, Atlantic Monthly, and not be found. In addition to regular way of spacious, well lighted class other highbrow publications. No theological courses, it is probable that rooms and laboratories, museum, pho­ wonder they are so well fortified to a training school for lay members tographic dark rooms, and biological debate on any subject from Sanskrit will be introduced. and chemical equipment. Here, the to the league of nations, or whether A number of large gifts have been young lady students study and dis­ rouge ruins the skin. made to the college by private citi­ sect everything from microbes float­ Dr. J. R. McCain is now president zens, and the three hundred volun-

, S Refreshy^ ^

Drink

Delicious and Refreshing

The Coca-Cola Company, Atlanta, Ga. :^3S

Page Fifty-Two 1MI3E X^ TT JtS v7 JL J~v _JLJ» JcL/ JtssT.

teers who worked at high pressure veniently located in the four quad­ have been placed at historical spots received much inspiration from the rants of the town, in easy reach of throughout the county; and reference ready responses of the public. all school children. books have been compiled as to bat­ Decatur's public schools are con- "We have six white schools and tles fought in and around Decatur one colored", said G. W. Glausier, su­ perintendent of schools, "the six em­ .*: .* A Sensa tion:: : bracing the junior high and one sen­ ior bigh. All are in excellent condi­ W. J. Milam tion and splendidly equipped. We have seventy teachers, which we think Moved Lullwater a goodly number for our town." There are many philosophies about 122 Auburn Avenue Shirts woman and her hand ruling the earth. One philosopher said that be­ hind every successful man would be Autos Painted, Upholstered, "The Shirt to wear" found a woman, mother, wife or sweetheart. Another, more cynical, Tops Rebuilt and Covered; Made of blue yarn said, "after man came woman, and Bodies and Fenders Made she's been after him ever since." Be chambray which is that as it may, in every city, all im­ New m a n u f a ctured in provements, particularly those beau­ our modern day­ tifying the town and bettering the light factory right condition of women and children, are WAlnut 3624 here at home. instigated by women. So is this true Night & Sundays, MAin 0135-J of Decatur. An all purpose The Agnes Lee Chapter of the shirt with a style United Daughters of the Confederacy its own. is one of the oldest women's organi­ The Metal Welding Co. zations in the state. Mrs. Wellington Stevenson heads the Chapter, and All Broken Machine Parts Sold by Atlanta Welded 100% Dealers for Mrs. V. A. S. Moore is its enthusias­ tic and capable historian. Since its "Ask the U. S. Inspector" organization in 1900, with Mrs. Cle­ 122-124 S. FORSYTH ST. ment Evans, as president, it has en­ $ i.oo Phone Main 3013 larged in membership and increased Each in prestige until it now owns its M!* beautiful little vine covered Colonial home, and furnishes a meeting place Look for the Label for all the male civic organizations in the town. Not only that, but when Lullwater a banquet is staged, the ladies of the Chapter are usually the ones to pro­ vide food and place of entertainment. In the Chapter house are war The Lullwater relics, paintings, stained but glorious Mfg. Co. uniforms, and other memorials of the Confederacy. Through the ef­ forts of the members, also markers

DeKalb Supply Company Lumber and Building Materials Brick, Lime and Cement

Phone Dearborn 1616 SYCAMORE AND SAMS CROSSING DECATUR, GEORGIA

.i Page Fifty-Three ^HE C Tl^ 3T 33 IT I Xy X>

anatomy, and oil and water color painting. "Last year", said Miss Everhart, "we had students to enroll from Atlanta, College Park, and ad­ Blosser-Williams Co. joining towns. This year we just know we are going to accomplish PRINTING SPECIALISTS wonders." A story of Decatur would not be 63 N. Pryor St. COMMERCIAL FORMS complete without mention of the Methodist Orphanage and the Scot­ Walnut 1310 CATALOGS BOOKLETS tish Rite Crippled Children's Home, 1311 two great and beautiful charitable FOLDERS institutions located in DeKalb County. Both of them are monuments to God's teachings, "Suffer ye the little chil­ Phone or write us for a representative dren to come unto Me, and forbid them not, for thine is the Kingdom of Heaven." In referring to the county paper, TheDeKalb Era, Mr. Hall, its editor, and Atlanta, and the brave leaders ments." in them. This progressive organization takes The D. A. R. Chapter of Decatur the lead in all matters of public wel­ Standard is at present very small, as is also fare and civic improvements. Co­ the organization known as Daughters operating with it is the League of of 1812, but they, too, are represent­ Women Voters, who have merited and ed by the South's fairest maids and secured the confidence and respect matrons. not only of its members but of the The Decatur Woman's Club, under male voters of DeKalb county. They the leadership of Mrs. Frank B. also claim to be instrumental in se­ Pond, president, was organized Feb­ curing a full quota of registrations ruary 1st, 1924, with thirty-one mem­ as well as actual votes in elections bers. It now boasts two hundred during the past few years. This body members, and they have just secured stands for improvement in taxation a lot, partly by donation and partly for the benefit of the public school Jailored to?it/ by subscription, on Ponce de Leon system. avenue, where a clubhouse will be If the members of the library Asso­ So different! erected. Plans have not been com­ ciation succeed in their recent under­ pleted as to the kind of edifice to be taking (and there is no reason why And how beautiful built, "but," said Mrs. Pond, "we they should not), Decatur will soon are the Arabian type of know there will be a big room down­ have a public library, to be kept up awnings for homes that stairs for meetings, with committee partly through membership fees, and afford a suitable back­ rooms offside, verandas, kitchen and partly by the city. This will, also, ground for distinctive pantry. It will be so built as to al­ be a boost for the town. styles and colors. low additions when we have suffi­ In its Fine Arts Club, under the Surprising, too, how so cient funds to make further improve- able tutelage of Miss Adelaide Ever- simple a thing as awnings can convert a rather com­ hart, celebrated protrait painter and monplace house into one illustrator, it gratifies its artistic that is really lovely. soul while feeding its mind and body. But that is our business. "We have a summer school of fine Radiators We know what style will arts", said Miss Everhart, "which suit best, what colors are Repaired, Tested or Re-cored this year will be held in the hand­ most appropriate, and all some building of the Glenwood school. the details of construction The club has a hundred members and that will give individuality. We have a wide range of Machinists our meetings are based on pro­ the most attractive water­ Repairs to any machinery, or grams embracing all the arts, includ­ proof and sun-proof matey rials — solid colors with the building of special ma­ ing readings, musical selections, lec­ tures on paintings, plays, poetry, and stencil designs, and fanciful chinery, Motors, Cylinder and stripes galore. the like. We have had many cele­ Crank Shaft Grinding, etc. Call Ivy 7395 and we will send brities with us, the famous actress, a man with samples who can dis­ Miss Gladys Hanson, Mrs. John Can­ cuss awnings with intelligence. dler, daughter-in-law of the Bishop, Awnings for residences, apart­ ments and business houses—any Bird-Potts, Inc. from Baltimore, Mrs. Grace Lee style or size desired. Towne, Mr. C. B. Harmen, the tree 376-78 Marietta St. man of Georgia, and many more". Phone Ivy 4256 The summer school, which this year STANDARD Atlanta, Ga. will have as instructor, Tom Delbridge TENT & AWNING CO. prospective, drawings from the cast, 292 Edgewood Ave. New York artist, offers courses in / Page Fifty-Four leg i r' T -jr* . ~tr^% TC^ x> JtS KJ JL JL/ JL# Jtv -fcC

J. W* Goldsmith, Jr.-Grant Co., Inc,

Distributors for HUDSON and ESSEX MOTOR CARS

220-j j Peachtree St. Atlanta, Ga. Phone Ivy Iliy claims that "It covers DeKalb like a has been edited by men who have against society, for we feel that we blanket—but not a wet blanket." since taken their places in the af­ can do our bit by lending a helping From the birth of this paper, it fairs of the world and men. hand rather than by showing the "It was founded by E. C. Stead- man," said Mr. Hall, "and was ope­ WALNUT 4882 JOS. S. SHAW rated on a small scale for several Constructing Engineer years. When Charles Murphey Can­ J. S. McCauley dler, came out of college a young law­ Designs yer, he took it over and wrote many & Company Finances and Constructs masterpieces for it in the way of Better Buildings editorials. John Temple Graves also General Contractors Georgia Savings Bank Building contributed to it in his time. He used Phone Walnut 2882 to debate pro and con, grave argu­ 612 Bona Allen Bldg. ments of state with reference to the fire department, as to which man should turn on the nozzle, and which put out the fire. Mr. Hooper Alex­ Electric ander, former United States District Scales Attorney, and lawyer, fresh from Welding school, obliged the paper with editor­ Refrigerators ials of a legal nature which some­ Company times ran two and three columns long. Safes Since 1911, I have edited it off and on, and am now so smeared with Electric printer's ink that it won't come out in the wash." Oxy-Acetylene The policy of the paper is a con­ structive one. "We boost the farm­ Welding ing and dairying business," said Mr. Hall, "publish all the county news, carry a woman's page, and run a sort Ivy 5072 of open forum, called 'Random Re­ marks', which I write. In these col­ The Howe Scale Co. 52 Houston Street umns all sorts of questions are dis­ 9 Stewart Ave. cussed and answered in a personal Phone Main 5100 way. We try to avoid the crimes

SMITH & GUEST, Inc. Heating and Ventilating Distributors Ray Rotary Oil Burners 19 Houston Street Phone Walnut 4728 ATLANTA, GA.

Page Fifty-Five ^HE

Established 1865 LYNCH the TAILOR FORSYTH BUILDING IMPORTER

For Sixty Years the South's Leading Tailor Made in JUlanta" Walnut 1085

'blackhand' of scandal, murder and other headline features." W. P. WALDRIP R O'HARA Moore & Greiner It might be interesting in conclu­ President Sec.-Treat. Auto Repairing. sion, to touch a bit on the early his­ Standard Plumbing PACKARD SPECIALISTS tory of this thriving community. In an address by Charles Murphy Moved to New Location & Heating Co., Inc. Candler, ex-chairman of the State Well Equipped Shop, Repairing All Makes Cars. Tops and Seat Covers. Railway Commission made at Decatur Phone Walnut 4565 on October 12, 1911, in honor of 581-89 Marietta St. Phone Ivy 0430 "Home Coming Day", he tells of the Grant Bldg. founders and early history of the town. It is learned that the County of De­ Kalb was created in 1882, out of most­ ly Henry, and part of Gwinnett coun­ G. LLOYD ties, and so named in honor of Baron DeKalb, of the Revolutionary army, fcrstui PREACHER who, though a foreigner, gave his life for American freedom at the battle dun try the drink that sparkles of &CO. of Camden, S. C, in 1780. In 1823, ? the grape "-the. the town site came into existance as farewell that/ Decatur, named for Commodore Ste­ makes you for* ARCHITECTS phen Decatur, of the United States ofct all other ENGINEERS navy. " flavors The town site was surveyed and laid out by James Diamond, surveyor, All classes of commercial and five men were appointed com­ and residential planning. missioners, with plenary power to Specialists in h o te 1 s, govern it. Thus, what some of us apartments and office believe to be a new form of govern­ buildings. ment, was tried out by Decatur for over half a century, and discarded more than a quarter of a century ago as out of date.

C. R. DAWSON & COMPANY Certified Public Accountants

McGlawn-Boxven Building Bibb Really Building Atlanta Macon

AUDITS SYSTEMS FEDERAL TAXES

Page Fifty-Six JL JEJL JED o ii> XT IlyDEK

The first courthouse was a log bond issue these new buildings should the city tendered us for the purposes building erected on the north side of be completed. They are designed to of the Girls' High School. We be­ the public square. The fifth and lat­ be large school plants, accommodat­ lieve in adequate playgrounds for our est courthouse was completed in 1918. ing a thousand pupils and upward. school children; and ample playground It is one of the finest and most The large school has been found to equipment. beautiful public buildings in the state, be by all experience the best school, In addition to the need of the com­ and cost approximately $110,000.00. best for administration, best for the. pletion of these new school buildings The first jail was a log building— pupils. So we have gone to the large there are numbers of old school build­ a two structure, with a dungeon or school idea. And we are placing ings that need to be replaced. Four cell on the first floor, where danger­ the elementary schools a mile apart. of them are wooden firetraps. Every ous criminals were placed. The pres­ We added 90 acres of land to our day that the children are in them their ent jail building is probably the third school system by purchases in con­ lives are endangered. which Decatur has had; and although And even as it is we have not room an improvement over the granite nection with the recent building pro­ block structure, the citizens are look­ gram, exclusive of the 100 acres that for our children. During the past ing to the future to realize a jail building more in keeping with the progressive spirit of the town. Having organized their own town and county governments, provided courts and officials, courthouse and KEEP OUT OF jail, the founders at once began to build churches and schoolhouses, ex­ THE WASTE BASKET hibiting at the beginning an interest in religion and education which their Make your catalogs, price lists, advertising booklets, descendants have not permitted to etc., so attractive they will not be thrown away. The in*- lag. telligent use of beautiful papers, correctly printed, will accomplish this result. PREPARING FOR THE ATLANTA OF TOMORROW (Continued From Page 13) PARTICULAR ATTENTION drawn; call for an extension of the should be given to the COVER of your catalog and other main front unit, for a large wing, for pieces of direct-mail advertising, for— an auditorium, a gymnasium and for an athletic field. UNLESS THE COVER IS ATTRACTIVE The plan of the Board of Educa­ tion, in reference to this school, is THE CONTENTS MAY NEVER BE SEEN that it shall be a great university To escape the waste basket, your piece must STAND high school for boys, with its various OUT from the mass of advertising matter that goes to HI units, buildings and departments of pour customer's desk. Have your printing done in Atlanta, work. This was the recommendation and ask your printer to show you samples of RICHARDS of the survey. Hence, the Tech High line of COVER PAPERS, including: and Boys' High are both located here. They have certain service units in common, but the identity of the two HI MOROCCO COVER schools is retained. And the plan is ARTLOVERS COVER working well. The same idea obtains with refer­ ALADDIN COVER ence to the Senior High School for BAY PATH COVER Girls. " HAMMERMILL COVER And the two buildings are so ar­ ranged that they can easily be con­ In these you will find a Cover adapted to your par­ verted into co-educational institu­ ticular needs, and one that will keep YOUR advertising tions should we desire at any time pieces out of the waste basket. to do so. The unfinished plan of the two Senior High Schools applies also to most of the other 18 new buildings. Only two are completed in every de­ tail, the English Avenue and the Joel Chandler Harris. In all other cases, owing to lack of funds, cuts were made—a story was left off, an audi­ The S. P. Richards Company torium or a wing cut off. Only three A Native ATLANTA Concern auditoriums were built. It is clear that out of the very next

Page Fifty-Seven i> in JB * ^ j- j- IO XT X lv X> IE

DAVIS CONSTRUCTION COMPANY GENERAL CONTRACTORS

We specialize in hard surface roads and sub-divisions (WE DO WHAT YOU WANT DONE)

ATLANTA, GA. PHONE: WAL. 3365

two or three years we have had to provide some 200 portable class PHONE MAIN 0435 VIEWS, GROUPS rooms for the purpose of housing the PANORAMAS, RES. MAIN 0044-W children. These have cost us $200,- THEATRICAL WORK 000. We just have to provide schools for the children. The needs of the W. E. HOWELL children, and the demands of the people to say nothing of the compul­ INTERIORS. EXTERIORS sory education law, all require it. LANTERN SLIDES PLUMBING However, the building of so many CATALOGUE WORK portables is extremely bad policy. and The building needs of Atlanta for her schools must be taken care of. J.A.MURDOCH HEATING The good name of the city requires it. Commercial CONTRACTOR The enrollment in our schools for Photographer the current year at this time, accord­ 139 S. Pryor "Street ing to figures of our attendance de­ 220 COURTLAND ST. partment, is 54,144. Of this number ATLANTA, GA. 2,699 pupils are in the white senior ATLANTA, GA. high schools, 7,028 in the white Junior High Schools, 1,941 in the negro Junior-Senior high school, and 4,758 GOING ABROAD Buy your Coal for in the night schools, and 1,190 in spe­ cial schools and Smith-Hughes class­ 'Crips, Vours and Cruises Cash-Save Money es. The remainder of the enrollment TO ALL PARTS OF THE WORLD is in the grammar or elementary Call on me for schools. Rates, Sailings, Reservations and Tickets—All Lines D. H. Thomas There has been a remarkable in­ Coal Co. crease in the attendance of the At­ JOHN M. BORN 1 Pratt St. Ivy 2336 lanta schools particularly during the Steamship Agent past five years. In 1920 the enroll- / 108 Candler Bldg, Walnut 4884 Atlanta's Beautiful Homes Atlanta has some very beautiful homes because Hastings' big 112-page 1925 Spring Catalog is the lawns and grounds are well planted—each the new Southern Garden and Planting Guide. Half month bringing in some new blooms of striking a million families depend on it for their planting color to give life to the green grass and foliage. needs in seeds, plants, and bulbs. Hastings' Ever­ Remember, "It's not a Home until it's planted." green Lawn Grass and Hastings' Plantation-grown Gladioli, Cannas, Dahlias, Tuberoses, Caladiums and Now is the time for your 1925 planting plans. Make Roses in many varieties are a few of the thousand your home "The Home Beautiful." described in lie greatest Seed Book for the South. Ask For the New 1925 Spring Catalog H. G. HASTINGS CO. 16 W. MITCHELL ST. Seeds Plants Bulbs PHONES M. 2568-3653

Page Fifty-Eight s ^ ze: JE3 c II IB T7 I/DE Ii

Manufacturers of Sheet Lead Lead Pipe .'. Mixed Metals

Georgia Lead Works Atlanta, Ga.

ment was 32,682. We have 21,462 more pupils in our schools now than BIRD'S EYE VIEWS [ACTORItS., PUANTSS. in 1920. This is due in large part REAL ES1AIE l>E\ EEOPMENIS to the increase in our population. A good deal of the increase is due also to the persistent and concerted ef­ fort of our school department, our principals and teachers and our pa­ BfjOSEPH^ESsTaSr ll rent-teacher organizations, to get all jl 39 CONESTHEit AUAHEA,OA^. the children of Atlanta into school.

We believe that every child of school age should be in school; and so we "Say it with flowen' have made every effort to get them. The current operation of our Robert S. Fiske school system in Atlanta is costing us now at the rate of $2,700,000 a year. While this sum may seem Consulting Engineer large a little consideration will show that it is relatively small. The only way to fairly look at the thing is Specializing in to reduce it to a per capita basis. That is the way the government Reinforced Concrete makes its comparisons. That is the way cities compare themselves with Quantity Estimates each other. Atlanta's per capita cost Valuations per pupil is $49.58. The average per capita cost in cities of the country in 548 Peachtree St. Atlanta's class and larger is $91.94. 701 Healey Bldg. Walnut 2673 In many cities the per capita cost is Phone Hemlock 4214 over $100, the highest being $121. ATLANTA There has been no increase in the salary schedule of the Atlanta teach-

A REAL SOUTHERN INSTITUTION SERVING THE PEOPLE

^^^^ Where Satisfaction is n Certainly^

135 Pure Food Stores in Atlanta—Nearly 100 scattered throughout Georgia and the Southeastern States Serving its thousands of patrons and constantly saving for them on Food Products

Page Fifty-Nina ers and administrative force in the So, when the size of Atlanta's school contributed more to the on-going and past four years. These salaries are system is considered, it will be found prosperity of the city than any other far below the average. We start a that our total school costs are very one thing. Thousands of people have new teacher in the elementary schools, low. come to Atlanta to live in order to who has had no training, at $88 per It is true that the cost of the pub­ give their children the advantage of month. The highest salary paid in lic schools in Atlanta is vastly more our schools. Our schools have grown the elementary school is $128 per now than it was some years ago. But with the growth of the city. Indeed, month. A new teacher in the high Atlanta is also a much larger city the schools have led the way. school, under similar conditions, be­ than it was some years ago. And it The high percentage of our public gins at $131. The highest salary in may also be said further, that we school enrollment in proportion to the high schools is $178.50. The av­ have a better school system than we the city's population has been remark­ erage elementary salary in Atlanta had some years ago. For one thing ed. That is a compliment to Atlanta. is $113. The average in the United we have added two grades to our In Atlanta nearly all of our people States is $156.33. Our average high system. We have restored the eighth patronize our public schools rather school salary is $168.50. The aver­ grade and we have added the kinder­ than private or parochial schools. age over the country is $207.25. These garten. We now have 13 years of And that is as it ought to be. salaries of ours are very modest, it schooling, where we had only 11 a few It is interesting to think back 53 must be agreed. We pay our teach­ years ago. Furthermore, school costs years when our public school system ers 12 months in the year. such as supplies and equipment, have was founded. Previous to that time Our principals, supervisors and mounted as in other lines of busi­ there had been only private schools, our superintendent are all paid far ness. with here and there a "poor" school, less than the average. Augusta, and And we claim that our school sys­ for those who were too poor to pay. Savannah both pay their superinten­ tem is economically administered, as Public schools had been proposed a dent more than we pay ours. economically as it can be done to be time or two, but had been voted down. We mention these things to show efficiently administered. And we are After much opposition they were that our Atlanta schools are being sure that Atlanta wants efficient started, by vote of the city council. economically administered. Salaries schools, as good as the children of The budget the first year was $21,- comprise 84 per cent of our budget. other cities enjoy. 260, 27 teachers, three schools. One Indeed, we ought to pay larger sala­ Of course, not a dollar should be of these three school buildings, the ries than we do. We are constantly wasted. Ivy Street, was used until two years losing some of our best teachers to Atlanta's public schools are her ago. cities which pay larger salaries. greatest asset. They have probably From that small beginning the At- T I Have You a Better j i City Building Plan Than the ! i "OWN YOUR HOME" MOVEMENT? j If so, let's have it by all means, if not then Greater Atlanta is the goal, and it is the aim let's all get behind the 1925 "Own Your of the movement to create greater confidence Home" Campaign and Exposition and make in the city and its future; to encourage in­ vestment in Atlanta real estate by emphasiz­ this year the greatest building year in the his­ ing the many reasons why Atlanta is destined tory of Atlanta. Certainly it can be done! always to be the GREATEST CITY IN THE The time was never riper for a record-break­ SOUTH and GEORGIA THE GREATEST ing building year, and team work, coupled STATE! The eyes of the nation are upon At­ with the present "Forward Atlanta" spirit will lanta and the city is growing so fast it is suf­ fering from growing pains. Let's build to put it over. This is movement, indorsed from meet the influx, thereby helping to create an the beginning by business and professional even greater influx. The "Own Your Home" leaders as well as by the city's leading civic movement is right in line with all of the oth­ and commercial organizations, is of vital im­ er "greater Atlanta" movements, and is en­ portance to every firm and individual in the titled to the enthusiastic support of every man and woman who feels that "It's Great To Be a city. Boost it! Talk it! Georgian!" "Own Your Home" Exposition AUDITORIUM, WEEK OF APRIL 6 Exposition Headquarters: 805 Silvey Bldg. Telephone WAlnut 1507

Page Sixty ianta public school system started. bers of other new buildings must be and when the road may properly be The immediate problems before us erected. said to have been completed." are problems of housing and prob­ There are three types of school fi­ From the date of completion of the lems of financing. nancing and school control. One is state road and its connection with the Our new buildings should be com­ for the whole matter of school con­ Georgia Railroad, the city of Atlanta pleted according to design, and num- trol and financing to be completely began to grow rapidly and soon took under the city council. Another is to have a sort of divided control, part­ ly under city council and partly un­ DECATUR NEARLY der a Board of Education, This is the The City of form we have in Atlanta. This is a Homes, Schools, better form than the first one. The Everybody other form is for a Board of Educa­ Churches tion to have complete charge of the SUTTON & ROBARTS USES control and financing of the schools, REAL ESTATE Phone DEarborn 0425 COMMERCIAL including the raising and expending DECATUR, GA. of the revenue. School authorities generally agree Photographs that the third form is the best form THESE DAYS of all. Many cities and many coun­ ties have adopted this plan. Our HURT & QUIN county Boards of Education in Geor­ STATE AGENTS gia already have this power, given 101 Marietta Street REEVES them by law. A high-class Board of ATLANTA, GA. makes good ones Education, carefully selected for the purpose, has been found to be the best Branch Offices —PHONE MA. 0320 body to have charge of the schools Macon Birmingham control, finances, and all. Jacksonville Columbia We will come to that some day in Nashville Atlanta. An experienced organiza­ tion handling all lines of HISTORICAL OUTLINE OF ATLANTA insurance LIFE (Continued From Page 10) now Chattanooga, on the Tennessee Combined Company Resources INSURANCE River. Exceed "The first through passenger train Exclusively made connection with the State Road $100,000,000.00 on the 15th of that month (1836). The Macon and Western road did not make connection until August, 1846. Julian V. Boehm As soon as the connection with the R. A. HIGGINS BRASS Georgia Road was completed, new FOUNDRY 409-416 Fourth National life was given to the state work, and Brass and Aluminum Castings Bank Bldg. greater energy exerted for its com­ Machine Work Name Plates pletion. This was delayed by the ALUMINUM POLISHING heavy work at the tunnel. It was BRONZE BUSHINGS WAlnut 0749 not until the 9th of May, 1850, that 48 BELMONT AVENUE regular trains of cars, with heavy Phone West 2010 ATLANTA freight passed through the tunnel,

SEE US FOR Lumber—Lime—Cement—Roofing and Paint

DEPENDABLE SERVICE MILLER ]_UMBER QO.

Phone Main 3156

Page Sixty-One I Is

Our Business is Printing and We attend to Our Business ]. B* Richards Printing Co* 111 Courtland St. ATLANTA Walnut 2587

^m a prominent place in the state as a business and distributing center. It was a Confederate supply base during the Civil War. It was headquarters Telephone Ivy 4640 of the Department of the Gulf during WM. J. J. CHASM./.A the Spanish-American War. It has for many years been the natural ARCHITECT LAMAR meeting place for all societies and American Savings Bank Bldg. associations having a widely scatter­ WELDINGCO. ed membership, and from this condi­ ATLANTA tion it has acquired the title of the "Convention City." WELDING Its boundary in 1870, was a circle having a diameter of three miles, the ENGINEERS center being located at the Union de­ pot. The area at that time was 9.6 T. B. GAY CO. square miles. The various additions which have been made since, have 216 IVY ST. brought the area up to 31 square Mortgage Loans ATLANTA, GA. miles, which is three times as great as the area in 1870. and This short resume of the main facts Insurance in the history of Atlanta shows clear­ ly that the location was chosen sole­ Loans on Residential, ly because it was the best place for Apartment House, and Tile, Slate, Marble transfer and distribution of commodi­ ties and passengers. It has always Business Property at Terrazzo been a commercial and manufacturing Lowest Current Rates. community, and in its continuation to Blue Diamond .maintain the business supremacy over 1012 Grant Bldg. all the cities in Georgia, and, in re­ Tile Company cent years, over all the cities of the Phone Walnut 5678 ATLANTA, GA. South, proves that the selection of this spot, for this purpose was a wise and far-sighted move.

Call any one of the following members for prices, full information, or help on any engraving subject WRIGLEY ENGRAVING COMPANY JOURNAL ENGRAVING COMPANY PHOTO-PROCESS ENGRAVING CO. SOUTHERN ENGRAVING COMPANY GULBENK ENGRAVING COMPANY MEMBERS OF ATLANTA PHOTO-ENGRAVERS CLUB KEEP YOUR ENGRAVING WORK AS WELL AS YOUR PRINTING AT HOME

Page Sixty-Two GL JEJL _fc£ I^I> E :R

CONSTRUCTIVE VERSUS DE­ supplies stop and the hundred million NICHOLS STRUCTIVE DOLLARS or so annual crop of cotton dollars CONTRACTING (Continued From Page 6) stay in Georgia as permanent capital COMPANY, Our Turner County friends are for the development and up-building, showing us the way. During the past not only the material side but the civ­ Inc. year or so some 40 Georgia counties ic, educational, cultural and religious Builders of have made starts in this right direc­ phases of Georgia civilization as well. tion. While every county represents Spring Street Viaduct and City Clear Water Basin in a distinct problem, yet the funda­ LLFINDTH AT Atlanta, Ga. mentals are the same in each. Inci­ You,"Tbo,Wi dentally the diversified and livestock General Contracting, program does not means less cotton Railroad Construction as so many of our business men seem to fear. It means more cotton, pro­ Street Grading, Paving, Concrete Masonry, Etc. duced on fewer acres at less cost per bale and more profit to the producer Both Team, Steam Shovel and Steam Hauling Outfits. and more prosperity and profit not only to the farmer but to every man Office, No. 1 LaFrance St. engaged in every line of business in Atlanta, Georgia Georgia. Ex-Governor Lowden, of Illinois, in a recent address said, 'Wo man holds good enough title to any acre of land "IN BUSINESS FOR to leave it in less fruitful condition YOUR HEALTH" than when he got it." It is a rare "The Best is None Too Good" when it conies to Drinking Water. One case here in the Cotton Belt where drink of pure water would hardly a landowner has lived up to the emi­ make one healthy, but one drink of impure water might cause serious ill­ nently correct statement of Governor ness or death. Natural, or surface water may be reasonably pure today Lowden. and polluted tomorrow, or at any time. At all times it is "hard*" due to min­ The cotton growing South in gen­ eral matter, which is injurious. eral and Georgia in particular, has MORAL: Don't take unnecessary chances. committed about every agricultural PURA-WATER and economic sin on the calendar. is triple-distilled and filtered. It is We are suffering from the result of not merely boiled (which is not pure water) as many think. It is produced that sinning. We will not get right from pure, live steam, which removes impurities of every description, and is until we quit sinning and repair the then aerated (oxygenized) to remove damage this sinning of ours has the steam taste, which renders a per­ fect water—Palatable, pare, soft and made. light. These Turner County folks and the FOR SALE AT DRUG STORES good folks in the other counties that PURA WATER CO. have started on the right road are 21-23 PIEDMONT AVE.—IVy 6628 blazing the way for the rest. We will get right and on a well stabilized farm and business basis when we all TO ARCHITECTS AND For expert remodel­ quit chasing the destructive dollar ing and cold storing and turn our attention to the con­ OTHERS INTERESTED- structive dollar that can only come Consult FULL INFORMATION from our acres through following a ON HOOD'S FAMOUS diversified program coupled up with L. Chajage livestock. Then and then only will RPoFING TILE FURNISHED Ivy 6197 10 Peachtree St. the hundred million dollar annual FREE-ON REQUEST drain on Georgia for food and grain CANDLER BUILDING

// You OWN A LOT We will design, build and finance your HOME and let you pay for it like rent. The Minter Homes Co. 130 Krog St. Ivy 1700

Pan, Si*t„.Tkr„ :R.

Alphabetical Index to Advertisers

Readers of The City Builder are requested to patronize concerns listed below

A. & B. Cab Company 30 45 Allen, Luther E 48 39 Allen, Oliver P 49 Knox & Son, Fitzhugh 35 Asphalt Roofing Co 48 Krebs-, A. J. Co 34 Atlanta Biltmore Hotel 32-33 Atlanta Paper Oo. 31 37 Atlanta Photo Eng. Club 62 62 Atlanta Radiator Co 42 Lieb, R. C, Co. . 42 Atlanta Scenic Co. 44 Lullwater Mnfg. Co 53 Atlanta Spray Painting Co 43 Lynch The Tailor ..-.._ 56 Baker Service & Mult. Co. ... 50 McCauley, J. S. & Co 55 Bennett Prt'g. & Stamp Co. 48 Macmillan Co., The ... 34 Bird-Potts, Inc 54 Markel Co., The .... 47 Blosser-Williams Co 54 Metal Welding Co., The ... 53 Blue Diamond Tile Co 62 Mi-Grape Co Boehm, Julian V 61 Milam, J. W 53 Born, John M 58 Miller, G. L., & Co. ... Inside Back Cover Miller Lumber Co 61 Briarcliff Floral Shop 49 Minter Homes Co. .. Callaway, R. M. & Son 49 Moore & Greiner Capital Direct Advt'g. Bureau 34 Mortgage Guarantee Co., The 43 Capital Plumbing & Heating Co. ..;£- 51 Mountain Valley Water Co. 50 Carson, S. W. 45 Murdoch, J. A. 58 Chase, Wm. J. J. 62 Muse, George, Clothing Co. 47 Chajage, L 63 Chamber of Commerce Cafe 30 Ness, Joseph 59 Clark's Garage ... 39 Nichols Contracting Co. 63 Cocoa Beach Development Co. .. 51 North, John T. Coca-Cola Company 52 Odum, James E. . Commercial Envelope Co. ... 45 Own Your Home Exposition Connally Realty Co 40 60 Corrugated Paper Products, Inc. 45 .... 40 Cotton States Electric Co 39 Payne & Payne .:...., 40 Cumming, Wallace M 35 .... 51 Davis Constrcction Co 58 .... 56 Dawson, C. R. & Co 56 .... 63 Decatur Plumbing Co 37 DeKalb Supply Co. 53 . 48 Dixie Seal & Stamp Co 30 .... 31 Dowman-Wilkins Prt'g. Co. 35 Real Silk Hosiery Mills .... 29 Downs, C. C 45 Reeves Studio 61 Dunlap Furnace Co 43 Richards Prt'g. Co., J. B. ... . 62 Dysard Construction Co 30 Richards, Co., The, S. P. 57 East Side Lumber Co. 42 Rogers, L. W., Co „__, . 59 Electric Welding Co. ... 55 .... 29 Russell & Son, C. W. ... 40 Fiske, Robert S. 59 Floyd Brothers Company 50 .... 39 Foote & Davies Co 44 . 35 Freeman, O. 1 46 .... 44 55 Garvin, W. M 43 . 42 Gay, T. B., Co 62 Georgia Casualty Company 41 Smith & Guest E5 Georgia Industrial Lenders Assn Back Cover Sou. Bell Tel. & Tel. Co. ... 46 Georgia Lead Works 59 Standard Plumbing & Heating Co . 56 Ga. Rwy. & Power Co Inside Front Cover 54 Goldsmith, Jr., J. W.-Grant Co 65 47 Graphic Films Corp 38 50 Gude & Co 47 61 Haas & Howell Thomas Coal Co., D. H. ... 58 Hafley, Frank, Store 51 Thomas E. M., Auto Top Mfg. Co...... 44 Hargrave Bros. Garage 51 Hastings, H. G., Co 58 Todd Proctectograph Co 35 Higgins Brass Foundry, R. A. 61 50 Higgins-Clinkscale 40 Two Cent Letter Co Hood, B. Mifflin, Brick Co. ... 63 44 House, Russell C, Transfer Co. 48 U-Drive-It System 42 Howe Scale Co 55 Howell, W. E. Plumbing Co. ... 58 Van Ormer, C. H 44 Hurt & Quin 61 Walker Roofing Co 45 Jellico Coal Co. ... 35 West, Chas. W 47 Joy's Floral Shop 59 West Lumber Co 36 Justi, C. R .._ 50 Williams Bros 44 Williams Prt'g. Co. .. 37 Kalb, George C 30 Willingham-Tift -Lumber Co. . 28 Kardex 87 Wilson Co., Wm Keel, Seeger & Rivers 34 Woods Elevator Service ... 48

Page Sixty-Four Building a Greater South HE South's native resources, plus investment capital from T the four quarters of the nation, HE Four Distinguishing have brought about such an indus­ Marks of Miller Bonds are trial development as has seldom been T the means by which these bonds may be examined and witnessed in the past century. compared, not only with other It has been our work as the oldest real estate bonds, but with oth­ and largest house specializing in er types of securities. Write to­ day for a description of these Southern first mortgage real estate four unique features—ask for bonds, to provide millions of dollars Folder B-2203. each year for the up-budlding of Southern cities. North, South, East and West, Miller Bonds are known and owned by careful, conservative investors who have had the shrewd­ ness to place their money where it would be safe and where it would earn more than an ordinary rate of interest. Some of these investors are in the $100 class—they are welcome to the best service we can render. Others have invested tens and hun­ dreds of thousands. No one of them has ever lost a dollar in Miller bonds. Our work has brought us a store of de­ tailed knowledge about the South, where some of our principal offices are located. Bankers and business men are cordially in­ vited to avail themselves of any information we may possess, or of any assistance we can_ render them in carrying on Southern business. On February 8th the Miller Semi-Annual Survey of Building and Business Conditions in the South was published in a large number of newspapers. Reprints of this authoritative review, available in March, will be sent upon request.

G. L. MILLER & CO. INCORPORATED SOUTHERN HEADQUARTERS: NORTHERN HEADQUARTERS: Hurt Building, Atlanta, Ga. 30 E. 42nd Street, New York City

Philadelphia, Pittsburgh, St. Louis, Buffalo Chicago, Memphis, Knoxville, Rochester

NO - INVESTOR - EVER LOST - A - DOLLAR - IN

FIRST MILLER MORTGAGE BONDS ^-GOVERNOR COX of Ohio, Says:

44 ¥ MAKE bold to say the legalized loan busi­ ness is more of a necessity in an indus­ trial community than perhaps a bank, for this reason: It is the poor man, who when he needs money, needs it most."

In these few words the former Governor of Ohio emphasizes the importance of the Industrial Lender to the community. The legalized Loan Companies in your city are rendering an im­ portant service by accomodating the man who suddenly needs money and must borrow to meet the emergency. They are conducting a business on business principles, and will gladly explain their methods of lending money.

A MARK OF DISTINCTION

Georgia ^/Industrial Lenders Association

Under Supervision of the State Banking Department

You may safely negotiate with the following companies:

CITY INVESTMENT CO., FULTON LOAN & DISCOUNT CO., 517 Atlanta Trust Bldg. 1113 Atlanta Nat. Bank Bldg., AMERICAN LOAN CO., .BENEFICIAL LOAN SOCIETY 406 Peters Bldg. 421 Palmer Bldg. SOUTHERN SECURITY CO., CITIZENS LOAN CO., 204 Atlanta Nat. Bank Bldg. 301 Peters Bldg. THE MASTER LOAN SERVICE, Inc. UNITED SMALL LOAN CORP., 212 Healey Bldg. 30 Peachtree Arcade SEABOARD SECURITY CO., SECURITY INVESTMENT CO., 214 Peachtree Arcade 101/4 Auburn Ave. SOUTHLAND LOAN & INVESTMENT CO., 527 Candler Bldg.