The TV Player Report
A beta report into online TV viewing
Week ending 10th July 2016
Table of contents
Page
34
Introduction Frequently asked questions
5
Aggregate on-demand and live viewing by TV player Aggregate on-demand and live viewing by broadcaster group Live streaming channels
679
Top 50 on-demand programmes - - last week
10 11 12 15 17 20 23 26
Top 50 live programmes - - last week Top 50 on-demand programmes - - last 4 weeks Top 10 on-demand programmes by TV player - - last week and 4 weeks Top 10 live programmes by TV player - - last week Top 50 on-demand programmes by operating system - - last week Top 50 live programmes by operating system - - last week Top 50 on-demand programmes by operating system - - last 4 weeks Reference section
Introduction
In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet.
Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources.
- BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen.
- Device-based data from web servers provides granular evidence of how online TV is being watched.
The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV.
Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this.
Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions.
BARB’s TV Player Report - Page 3
Frequently asked questions
Click on any of the questions below to get an explanation.
What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work?
BARB’s TV Player Report - Page 4
Aggregate viewing by TV player (on-demand and live streaming)
Week ending 10th July 2016
Total viewing time (minutes)
All platforms
1,215,127,665
495,659,344
Android app
150,721,543
51,810,655
Apple iOS app
510,166,276 175,156,999
Website player
554,239,845
TOTAL
Live streaming
268,691,689
All TV players
All 4
719,468,322
16,313,789 69,696,359
270,213,488 388,161,306
98,072,589
98,910,889
755,624
335,009,277
5,458,936
285,548,156
10,099,228 32,607,443
185,600,916 169,933,939
38,929,018
On-demand
Live streaming
On-demand
7,693,829
19,471,560 53,543,801 14,957,618
29,395,087 65,141,012
164,683,566
44,185,953
Live streaming
On-demand
BBC iPlayer
(incl iPlayer Kids)
Live streaming
ITV Hub
(incl STV Player)
- 164,382,683
- 24,787,284
- 76,438,318
- 63,157,081
On-demand
111,059,477
94,715,171
16,625,852 12,885,975
60,371,098 64,492,306
34,062,527 17,336,890
Live Streaming
On-demand
Sky Go*
- 2,512,803
- -
- -
- 2,512,803
UKTV Play
On-demand
- *
- The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown.
Only viewing time for audited platforms is included. See page 27.
BARB’s TV Player Report - Page 5
Aggregate viewing by broadcaster group
Week ending 10th July 2016
Total viewing time (minutes) Own apps
LEGEND: A = Android app, I = iOS app,
All viewing
On-demand Live streaming
- Sky Go (A, I, W)
- BBC iPlayer (A, I, W)
W = Website player
- Total
- On-demand
236,591,844
Live streaming
114,386,378
- On-demand
- Live streaming
111,059,477
-
- On-demand
- Live streaming
TOTAL BBC
- 1,215,127,665 719,468,322
- 495,659,344
269,877,495
94,715,171
637,450
- 388,161,306
- 270,213,488
658,676,251 298,627,450
97,119,617 95,828,573 10,527,731
9,818,180 9,114,211 8,179,299 7,816,055 5,884,997 4,490,926 4,381,484 1,565,308
787,803
388,798,756 178,166,356
51,902,040 72,084,874
4,359,703 5,837,768 4,567,593 7,459,724
229,230
See BBC iPlayer column
- 388,161,306
- 269,877,495
- ITV
- 120,461,094 164,382,683 A, I, W 98,072,589 A, I, W 13,783,673
- 22,388,505
45,217,578
7,429,910 6,168,028 3,980,411 4,546,618
719,575
7,586,824 4,599,191 3,441,911 3,633,057
560,065 787,803
-
--------------
-
-
- Sky
- 45,217,578
23,743,699
6,168,028 3,980,411 4,546,618
719,575
See Sky Go column
- 51,902,040
- -
Channel 4
UKTV
- 69,696,359 A, I, W 16,313,789 A, I, W 2,388,516
- -
- 2,512,803
- W
- -
----------
-
1,846,901 5,837,768 4,567,593 7,459,724
229,230
1,285,806 1,049,015
748,427
1,005,242
-
-
Viacom Channel 5 Disney
----------
-
---
Discovery
Fox
7,586,824 4,599,191 3,441,911 3,633,057
560,065
-
1,285,806 1,049,015
748,427
-
NBC Universal
AETN
--
- Turner
- 1,005,242
-
-
Star India
S4C
- 787,803
- -
- 335,993
- -
- 335,993
- -
- 335,993
- Not Attributable
- 1,973,788
- 1,973,788
- -
- 1,973,788
- -
- -
Note: All totals are rounded to the nearest whole minute.
Only viewing time for audited platforms is included. See page 27.
BARB’s TV Player Report - Page 6
Live streaming channels
Week ending 10th July 2016
Total viewing time (minutes)
- Total
- Own apps
- BBC iPlayer
- Sky Go
BBC1 ITV ITV2
176,804,764
58,825,413 40,487,258 33,805,465 25,703,502 15,059,920 14,318,922
8,768,326 6,264,048 5,048,967 4,868,151 4,754,162 4,387,158 4,129,358 3,601,616 3,583,342 3,258,183 3,201,445 3,150,824 2,982,852 2,773,144 2,421,624 2,215,601 2,104,081 2,045,862 1,809,058 1,715,702 1,494,912 1,483,557 1,332,506 1,312,133 1,309,343 1,184,947 1,061,564 1,038,157 1,002,969
920,530
- -
- 176,804,764
- -
45,501,679 34,311,457
--
13,323,734
6,175,801
- -
- BBC2
- -
-
33,805,465
- 25,703,502
- BBC News 24
Channel 4
ITV4
-
11,070,797 12,915,064
------------
3,989,123 1,403,858 8,768,326 6,264,048 5,048,967 4,868,151 4,754,162 4,387,158 1,769,933 3,601,616 3,583,342 3,258,183
573,093
-
465,223
2,773,144
885,381
-
2,104,081 2,045,862 1,809,058 1,715,702
785,473
1,483,557 1,332,506 1,312,133
-
Sky Sports Formula 1
Sky Sports 2 Sky News Sky Sports 4
Sky Sports News HQ
Sky Sports 1
E4
------
2,359,425
Eurosport UK
FOX
Channel 5
ITV3
Cbeebies ITVbe
Comedy Central
Film4
---
- 2,628,352
- -
- -
- 3,150,824
- 2,517,629
- -
--
-
1,536,242
BBC4 Sky 1 CI Dave
Universal More4
----
2,215,601
--------
-
709,439
- Gold
- -
---------------
Discovery Turbo
Sky Living
BBC Parliament
CBBC
Discovery
TLC
E! Entertainment
Watch
1,309,343
- 1,184,947
- -
-----------
1,061,564 1,038,157 1,002,969
920,530 850,447 811,792 787,803 744,917 736,748 723,241 710,716
- History
- 850,447
811,792 787,803 744,917 736,748 723,241 710,716
Sky Cinema Action
Star Plus Sky Atlantic Lifetime Syfy
5 USA
Only viewing time for audited platforms is included. See page 27.
BARB’s TV Player Report - Page 7
Live streaming channels
Week ending 10th July 2016
Total viewing time (minutes)
- Total
- Own apps
- BBC iPlayer
- Sky Go
Sky Sports 5
Sky Cinema Greats
Good Food
National Geographic
Alibi
4 Seven MTV
Sky Cinema Premier
5*
Sky Cinema Comedy Sky Cinema Family Sky Cinema Crime Sky Cinema Showcase
Sky Sports 3
697,421 663,929 660,313 649,363 642,884 637,886 608,914 581,466 577,719 573,815 551,409 528,636 512,500 458,280 411,660 408,849 402,180 401,351 392,651 384,544 377,287 366,486 342,288 335,993 266,245 264,141 260,072 243,025 240,026 213,809 201,742 165,957 151,630
98,251
----
-----------------------
697,421 663,929 660,313 649,363 642,884
-
-
637,886
----------------
608,914 581,466 577,719 573,815 551,409 528,636 512,500 458,280 411,660 408,849 402,180 401,351 392,651 384,544 377,287 366,486 342,288
-
266,245 264,141 260,072
44,617
240,026 213,809 201,742 165,957 151,630
98,251
Home
Sky Cinema Sci-Fi/Horror
ITV Encore Animal Planet
Sky Cinema Disney
Nick Jr.
Disney Junior
National Geographic Wild
Disney Channel
S4C
----
335,993
Sky Cinema Select
Sky Cinema Drama & Romance
Cartoon Network
CITV
-----------
-
198,408
Eden
Nickelodeon Boomerang Sky Arts 1 Quest
-------
Cartoonito
- Real Lives
- 86,430
- 86,430