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The TV Player Report a Beta Report Into Online TV Viewing

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The TV Player Report

A beta report into online TV viewing

Week ending 10th July 2016

Table of contents

Page
34

Introduction Frequently asked questions

5

Aggregate on-demand and live viewing by TV player Aggregate on-demand and live viewing by broadcaster group Live streaming channels

679

Top 50 on-demand programmes - - last week

10 11 12 15 17 20 23 26

Top 50 live programmes - - last week Top 50 on-demand programmes - - last 4 weeks Top 10 on-demand programmes by TV player - - last week and 4 weeks Top 10 live programmes by TV player - - last week Top 50 on-demand programmes by operating system - - last week Top 50 live programmes by operating system - - last week Top 50 on-demand programmes by operating system - - last 4 weeks Reference section

Introduction

In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet.

Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources.

- BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen.

- Device-based data from web servers provides granular evidence of how online TV is being watched.

The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV.

Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this.

Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions.

BARB’s TV Player Report - Page 3

Frequently asked questions

Click on any of the questions below to get an explanation.

What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work?

BARB’s TV Player Report - Page 4

Aggregate viewing by TV player (on-demand and live streaming)

Week ending 10th July 2016

Total viewing time (minutes)
All platforms

1,215,127,665
495,659,344

Android app

150,721,543
51,810,655

Apple iOS app

510,166,276 175,156,999

Website player

554,239,845

TOTAL

Live streaming

268,691,689

All TV players
All 4

719,468,322
16,313,789 69,696,359
270,213,488 388,161,306
98,072,589
98,910,889
755,624
335,009,277
5,458,936
285,548,156
10,099,228 32,607,443
185,600,916 169,933,939
38,929,018

On-demand
Live streaming
On-demand

7,693,829
19,471,560 53,543,801 14,957,618
29,395,087 65,141,012
164,683,566
44,185,953

Live streaming
On-demand

BBC iPlayer
(incl iPlayer Kids)

Live streaming

ITV Hub
(incl STV Player)

  • 164,382,683
  • 24,787,284
  • 76,438,318
  • 63,157,081

On-demand

111,059,477
94,715,171
16,625,852 12,885,975
60,371,098 64,492,306
34,062,527 17,336,890

Live Streaming
On-demand

Sky Go*

  • 2,512,803
  • -
  • -
  • 2,512,803

UKTV Play

On-demand

  • *
  • The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown.

Only viewing time for audited platforms is included. See page 27.

BARB’s TV Player Report - Page 5

Aggregate viewing by broadcaster group

Week ending 10th July 2016

Total viewing time (minutes) Own apps

LEGEND: A = Android app, I = iOS app,

All viewing

On-demand Live streaming

  • Sky Go (A, I, W)
  • BBC iPlayer (A, I, W)

W = Website player

  • Total
  • On-demand

236,591,844
Live streaming
114,386,378

  • On-demand
  • Live streaming

111,059,477
-

  • On-demand
  • Live streaming

TOTAL BBC

  • 1,215,127,665 719,468,322
  • 495,659,344

269,877,495
94,715,171
637,450

  • 388,161,306
  • 270,213,488

658,676,251 298,627,450
97,119,617 95,828,573 10,527,731
9,818,180 9,114,211 8,179,299 7,816,055 5,884,997 4,490,926 4,381,484 1,565,308
787,803
388,798,756 178,166,356
51,902,040 72,084,874
4,359,703 5,837,768 4,567,593 7,459,724
229,230

See BBC iPlayer column

  • 388,161,306
  • 269,877,495

  • ITV
  • 120,461,094 164,382,683 A, I, W 98,072,589 A, I, W 13,783,673
  • 22,388,505

45,217,578
7,429,910 6,168,028 3,980,411 4,546,618
719,575
7,586,824 4,599,191 3,441,911 3,633,057
560,065 787,803
-
--------------

-

-

  • Sky
  • 45,217,578

23,743,699
6,168,028 3,980,411 4,546,618
719,575

See Sky Go column

  • 51,902,040
  • -

Channel 4
UKTV

  • 69,696,359 A, I, W 16,313,789 A, I, W 2,388,516
  • -

  • 2,512,803
  • W
  • -

----------

-

1,846,901 5,837,768 4,567,593 7,459,724
229,230
1,285,806 1,049,015
748,427
1,005,242
-
-
Viacom Channel 5 Disney
----------

-

---
Discovery
Fox
7,586,824 4,599,191 3,441,911 3,633,057
560,065
-
1,285,806 1,049,015
748,427
-
NBC Universal
AETN
--

  • Turner
  • 1,005,242

-
-
Star India
S4C

  • 787,803
  • -

  • 335,993
  • -
  • 335,993
  • -
  • 335,993

  • Not Attributable
  • 1,973,788
  • 1,973,788
  • -
  • 1,973,788
  • -
  • -

Note: All totals are rounded to the nearest whole minute.

Only viewing time for audited platforms is included. See page 27.

BARB’s TV Player Report - Page 6

Live streaming channels

Week ending 10th July 2016

Total viewing time (minutes)

  • Total
  • Own apps
  • BBC iPlayer
  • Sky Go

BBC1 ITV ITV2
176,804,764
58,825,413 40,487,258 33,805,465 25,703,502 15,059,920 14,318,922
8,768,326 6,264,048 5,048,967 4,868,151 4,754,162 4,387,158 4,129,358 3,601,616 3,583,342 3,258,183 3,201,445 3,150,824 2,982,852 2,773,144 2,421,624 2,215,601 2,104,081 2,045,862 1,809,058 1,715,702 1,494,912 1,483,557 1,332,506 1,312,133 1,309,343 1,184,947 1,061,564 1,038,157 1,002,969
920,530

  • -
  • 176,804,764
  • -

45,501,679 34,311,457
--
13,323,734
6,175,801

  • -
  • BBC2
  • -

-
33,805,465

  • 25,703,502
  • BBC News 24

Channel 4
ITV4
-
11,070,797 12,915,064
------------
3,989,123 1,403,858 8,768,326 6,264,048 5,048,967 4,868,151 4,754,162 4,387,158 1,769,933 3,601,616 3,583,342 3,258,183
573,093
-
465,223
2,773,144
885,381
-
2,104,081 2,045,862 1,809,058 1,715,702
785,473
1,483,557 1,332,506 1,312,133
-
Sky Sports Formula 1
Sky Sports 2 Sky News Sky Sports 4
Sky Sports News HQ
Sky Sports 1
E4
------
2,359,425
Eurosport UK
FOX
Channel 5
ITV3
Cbeebies ITVbe
Comedy Central
Film4
---

  • 2,628,352
  • -

  • -
  • 3,150,824

  • 2,517,629
  • -

--
-
1,536,242
BBC4 Sky 1 CI Dave
Universal More4
----
2,215,601
--------
-
709,439

  • Gold
  • -

---------------
Discovery Turbo
Sky Living
BBC Parliament
CBBC
Discovery
TLC
E! Entertainment
Watch
1,309,343

  • 1,184,947
  • -

-----------
1,061,564 1,038,157 1,002,969
920,530 850,447 811,792 787,803 744,917 736,748 723,241 710,716

  • History
  • 850,447

811,792 787,803 744,917 736,748 723,241 710,716
Sky Cinema Action
Star Plus Sky Atlantic Lifetime Syfy
5 USA

Only viewing time for audited platforms is included. See page 27.

BARB’s TV Player Report - Page 7

Live streaming channels

Week ending 10th July 2016

Total viewing time (minutes)

  • Total
  • Own apps
  • BBC iPlayer
  • Sky Go

Sky Sports 5
Sky Cinema Greats
Good Food
National Geographic
Alibi
4 Seven MTV
Sky Cinema Premier
5*
Sky Cinema Comedy Sky Cinema Family Sky Cinema Crime Sky Cinema Showcase
Sky Sports 3
697,421 663,929 660,313 649,363 642,884 637,886 608,914 581,466 577,719 573,815 551,409 528,636 512,500 458,280 411,660 408,849 402,180 401,351 392,651 384,544 377,287 366,486 342,288 335,993 266,245 264,141 260,072 243,025 240,026 213,809 201,742 165,957 151,630
98,251
----
-----------------------
697,421 663,929 660,313 649,363 642,884
-
-
637,886
----------------
608,914 581,466 577,719 573,815 551,409 528,636 512,500 458,280 411,660 408,849 402,180 401,351 392,651 384,544 377,287 366,486 342,288
-
266,245 264,141 260,072
44,617
240,026 213,809 201,742 165,957 151,630
98,251
Home
Sky Cinema Sci-Fi/Horror
ITV Encore Animal Planet
Sky Cinema Disney
Nick Jr.
Disney Junior
National Geographic Wild
Disney Channel
S4C
----
335,993
Sky Cinema Select
Sky Cinema Drama & Romance
Cartoon Network
CITV
-----------
-
198,408
Eden
Nickelodeon Boomerang Sky Arts 1 Quest
-------
Cartoonito

  • Real Lives
  • 86,430
  • 86,430

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  • Happy Place Happy Place

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    Happy Place Happy Place Today we assemble in our form and rather than say a prayer we are going to calm our mind and body. • Ready to pause. • Ready to show respect. • Ready to think of others. • Ready to control our own emotions. Your tutor will play the first 3 mins of this calming video • https://youtu.be/ZToicYcHIOU • 10 mins- tutors use 3mins Happy Place For this week's PSHE slot your tutors have been given some homework to prepare. It's a session with a difference. • They have been asked to listen to a podcast. • This podcast is 59 mins long. • They must let you know what the podcast was about and then select the five most important messages/take outs. • Your tutors will be able to give you their own practical examples, so these messages are useful to you too. Happy Place The podcast is hosted by Fearne Cotton who is an English television and radio presenter. She has presented television programmes such as Top of the Pops and the Red Nose Day telethons. In 2007, she became the first regular female presenter of the Radio 1 Chart Show, which she co- hosted with Reggie Yates for two years. She has written several fab wellbeing books and is founder of The Happy Place Festival. Happy Place Joining Fearne is Jake Humphrey- Jacob John Humphrey is an English television presenter and journalist, best known for presenting CBBC's BAMZOOKi, and BBC Sport's coverage of Formula 1 Grand Prix from 2009 until 2012. He is the main presenter of BT Sport football coverage, Director of Whisper Films, and hosts the High-Performance Podcast.
  • Monthly Performance Pack May 2010

    Monthly Performance Pack May 2010

    1 Monthly Performance Pack May 2010 Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | [email protected] Please refer to slide 6 for guide footnotes 2 Monthly summary – May 2010 • May was another strong month for BBC iPlayer, with the highest number of requests for TV and radio programmes to date, boosted by the new series of Doctor Who and General Election coverage. • In total there were 130 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined) – 97 million for TV programmes and 33 million for radio programmes. • For TV content, this month Junior Apprentice was in the top 20 along with more usual titles Doctor Who, Outnumbered and EastEnders; whilst for audio requests the Twenty20 World Cup Cricket and Radio 1’s Big Weekend broadcasts were popular. Consistent with previous months: • The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile. • On-demand makes up the great majority of TV programme requests (in May, 10% of requests were for live simulcast streams), however about 70% of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening. • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.