The TV Player Report a Beta Report Into Online TV Viewing

The TV Player Report a Beta Report Into Online TV Viewing

<p>The TV Player Report </p><p>A beta report into online TV viewing </p><p>Week ending 10th July 2016 </p><p>Table of contents </p><p><strong>Page </strong><br><strong>34</strong></p><p>Introduction Frequently asked questions </p><p><strong>5</strong></p><p>Aggregate on-demand and live viewing by TV player Aggregate on-demand and live viewing by broadcaster group Live streaming channels </p><p><strong>679</strong></p><p>Top 50 on-demand programmes -&nbsp;- last week </p><p><strong>10 11 12 15 17 20 23 26 </strong></p><p>Top 50 live programmes -&nbsp;- last week Top 50 on-demand programmes -&nbsp;- last 4 weeks Top 10 on-demand programmes by TV player -&nbsp;- last week and 4 weeks Top 10 live programmes by TV player -&nbsp;- last week Top 50 on-demand programmes by operating system -&nbsp;- last week Top 50 live programmes by operating system -&nbsp;- last week Top 50 on-demand programmes by operating system -&nbsp;- last 4 weeks Reference section </p><p>Introduction </p><p>In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. </p><p>Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. </p><p>- BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. </p><p>- Device-based data from web servers provides granular evidence of how online TV is being watched. </p><p>The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. </p><p>Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. </p><p>Clic<a href="/goto?url=http://www.barb.co.uk/whats-next?_s=4" target="_blank">k </a><a href="/goto?url=http://www.barb.co.uk/whats-next?_s=4" target="_blank"><strong>here </strong></a>to watch a short video that brings Project Dovetail to life. Alternatively, contact <a href="mailto:[email protected]" target="_blank"><strong>[email protected] </strong></a>with any questions. </p><p>BARB’s TV Player Report - Page 3 </p><p>Frequently asked questions </p><p>Click on any of the questions below to get an explanation. </p><p><a href="#29_0">What is this report telling me? </a><a href="#26_0">What does the terminology mean? </a><a href="#29_1">Which of these numbers are already covered by the BARB panel? </a><a href="#27_0">How is online viewing data generated? </a><a href="#29_2">Are the data generated only from BARB panel homes? </a><a href="#29_3">What is "Average Programme Streams"? </a><a href="#29_4">Why is the report being published in beta format? </a><a href="#30_0">Why are some broadcasters' platforms missing from the report? </a><a href="#30_1">Does the report cover live streaming and on-demand viewing? </a><a href="#28_0">What is the difference between measuring live streaming and on-demand viewing? </a><a href="#30_2">Are you reporting on consumption of advertising? </a><a href="#0_0">Is viewing to downloads included? </a><a href="#0_0">What period does the report cover? </a><a href="#0_1">What are Android, Apple iOS and Website players? </a><a href="#0_2">What proportion of all online viewing does the report account for? </a><a href="#0_3">Will the report encompass other operating platforms? </a><a href="#0_4">Does the TV Player Report include viewing through internet-only content platforms? </a><a href="#0_5">How does the implementation process work? </a>How does the auditing process work? </p><p>BARB’s TV Player Report - Page 4 </p><p>Aggregate viewing by TV player (on-demand and live streaming) </p><p><strong>Week ending 10th July 2016 </strong></p><p><strong>Total viewing time (minutes) </strong><br><strong>All platforms </strong></p><p><strong>1,215,127,665 </strong><br><strong>495,659,344 </strong></p><p><strong>Android app </strong></p><p><strong>150,721,543 </strong><br><strong>51,810,655 </strong></p><p><strong>Apple iOS app </strong></p><p><strong>510,166,276 175,156,999 </strong></p><p><strong>Website player </strong></p><p><strong>554,239,845 </strong></p><p><strong>TOTAL </strong></p><p>Live streaming </p><p><strong>268,691,689 </strong></p><p><strong>All TV players </strong><br><strong>All 4 </strong></p><p><strong>719,468,322 </strong><br><strong>16,313,789 69,696,359 </strong><br><strong>270,213,488 388,161,306 </strong><br><strong>98,072,589 </strong><br><strong>98,910,889 </strong><br><strong>755,624 </strong><br><strong>335,009,277 </strong><br><strong>5,458,936 </strong><br><strong>285,548,156 </strong><br><strong>10,099,228 32,607,443 </strong><br><strong>185,600,916 169,933,939 </strong><br><strong>38,929,018 </strong></p><p>On-demand <br>Live streaming <br>On-demand </p><p><strong>7,693,829 </strong><br><strong>19,471,560 53,543,801 14,957,618 </strong><br><strong>29,395,087 65,141,012 </strong><br><strong>164,683,566 </strong><br><strong>44,185,953 </strong></p><p>Live streaming <br>On-demand </p><p><strong>BBC iPlayer </strong><br><strong>(incl iPlayer Kids) </strong></p><p>Live streaming </p><p><strong>ITV Hub </strong><br><strong>(incl STV Player) </strong></p><p></p><ul style="display: flex;"><li style="flex:1"><strong>164,382,683 </strong></li><li style="flex:1"><strong>24,787,284 </strong></li><li style="flex:1"><strong>76,438,318 </strong></li><li style="flex:1"><strong>63,157,081 </strong></li></ul><p></p><p>On-demand </p><p><strong>111,059,477 </strong><br><strong>94,715,171 </strong><br><strong>16,625,852 12,885,975 </strong><br><strong>60,371,098 64,492,306 </strong><br><strong>34,062,527 17,336,890 </strong></p><p>Live Streaming <br>On-demand </p><p><strong>Sky Go* </strong></p><p></p><ul style="display: flex;"><li style="flex:1"><strong>2,512,803 </strong></li><li style="flex:1"><strong>-</strong></li><li style="flex:1"><strong>-</strong></li><li style="flex:1"><strong>2,512,803 </strong></li></ul><p></p><p><strong>UKTV Play </strong></p><p>On-demand </p><p></p><ul style="display: flex;"><li style="flex:1">*</li><li style="flex:1">The viewing time given for Sky Go includes viewing to other broadcasters.&nbsp;See the Sky Go column on page 6 for the detailed breakdown. </li></ul><p></p><p>Only viewing time for audited platforms is included.&nbsp;See page 27. </p><p>BARB’s TV Player Report - Page 5 </p><p>Aggregate viewing by broadcaster group </p><p><strong>Week ending 10th July 2016 </strong></p><p><strong>Total viewing time (minutes) Own apps </strong></p><p><strong>LEGEND: A = Android app, I = iOS app, </strong></p><p><strong>All viewing </strong></p><p><strong>On-demand Live&nbsp;streaming </strong></p><p></p><ul style="display: flex;"><li style="flex:1"><strong>Sky Go (A, I, W) </strong></li><li style="flex:1"><strong>BBC iPlayer (A, I, W) </strong></li></ul><p></p><p><strong>W = Website player </strong></p><p></p><ul style="display: flex;"><li style="flex:1"><strong>Total </strong></li><li style="flex:1"><strong>On-demand </strong></li></ul><p><strong>236,591,844 </strong><br><strong>Live streaming </strong><br><strong>114,386,378 </strong></p><ul style="display: flex;"><li style="flex:1"><strong>On-demand </strong></li><li style="flex:1"><strong>Live streaming </strong></li></ul><p><strong>111,059,477 </strong><br><strong>-</strong></p><ul style="display: flex;"><li style="flex:1"><strong>On-demand </strong></li><li style="flex:1"><strong>Live streaming </strong></li></ul><p><strong>TOTAL BBC </strong></p><ul style="display: flex;"><li style="flex:1"><strong>1,215,127,665 719,468,322 </strong></li><li style="flex:1"><strong>495,659,344 </strong></li></ul><p><strong>269,877,495 </strong><br><strong>94,715,171 </strong><br><strong>637,450 </strong></p><ul style="display: flex;"><li style="flex:1"><strong>388,161,306 </strong></li><li style="flex:1"><strong>270,213,488 </strong></li></ul><p><strong>658,676,251 298,627,450 </strong><br><strong>97,119,617 95,828,573 10,527,731 </strong><br><strong>9,818,180 9,114,211 8,179,299 7,816,055 5,884,997 4,490,926 4,381,484 1,565,308 </strong><br><strong>787,803 </strong><br><strong>388,798,756 178,166,356 </strong><br><strong>51,902,040 72,084,874 </strong><br><strong>4,359,703 5,837,768 4,567,593 7,459,724 </strong><br><strong>229,230 </strong></p><p><strong>See BBC iPlayer column </strong></p><p></p><ul style="display: flex;"><li style="flex:1"><strong>388,161,306 </strong></li><li style="flex:1"><strong>269,877,495 </strong></li></ul><p></p><ul style="display: flex;"><li style="flex:1"><strong>ITV </strong></li><li style="flex:1"><strong>120,461,094 164,382,683&nbsp;A, I, W&nbsp;98,072,589 A,&nbsp;I, W&nbsp;13,783,673 </strong></li><li style="flex:1"><strong>22,388,505 </strong></li></ul><p><strong>45,217,578 </strong><br><strong>7,429,910 6,168,028 3,980,411 4,546,618 </strong><br><strong>719,575 </strong><br><strong>7,586,824 4,599,191 3,441,911 3,633,057 </strong><br><strong>560,065 787,803 </strong><br><strong>-</strong><br><strong>--------------</strong></p><p><strong>-</strong></p><p><strong>-</strong></p><ul style="display: flex;"><li style="flex:1"><strong>Sky </strong></li><li style="flex:1"><strong>45,217,578 </strong></li></ul><p><strong>23,743,699 </strong><br><strong>6,168,028 3,980,411 4,546,618 </strong><br><strong>719,575 </strong></p><p><strong>See Sky Go column </strong></p><p></p><ul style="display: flex;"><li style="flex:1"><strong>51,902,040 </strong></li><li style="flex:1"><strong>-</strong></li></ul><p><strong>Channel 4 </strong><br><strong>UKTV </strong></p><ul style="display: flex;"><li style="flex:1"><strong>69,696,359 A,&nbsp;I, W&nbsp;16,313,789 A,&nbsp;I, W&nbsp;2,388,516 </strong></li><li style="flex:1"><strong>-</strong></li></ul><p></p><ul style="display: flex;"><li style="flex:1"><strong>2,512,803 </strong></li><li style="flex:1"><strong>W</strong></li><li style="flex:1"><strong>-</strong></li></ul><p><strong>----------</strong></p><p><strong>-</strong></p><p><strong>1,846,901 5,837,768 4,567,593 7,459,724 </strong><br><strong>229,230 </strong><br><strong>1,285,806 1,049,015 </strong><br><strong>748,427 </strong><br><strong>1,005,242 </strong><br><strong>-</strong><br><strong>-</strong><br><strong>Viacom Channel 5 Disney </strong><br><strong>----------</strong></p><p><strong>-</strong></p><p><strong>---</strong><br><strong>Discovery </strong><br><strong>Fox </strong><br><strong>7,586,824 4,599,191 3,441,911 3,633,057 </strong><br><strong>560,065 </strong><br><strong>-</strong><br><strong>1,285,806 1,049,015 </strong><br><strong>748,427 </strong><br><strong>-</strong><br><strong>NBC Universal </strong><br><strong>AETN </strong><br><strong>--</strong></p><ul style="display: flex;"><li style="flex:1"><strong>Turner </strong></li><li style="flex:1"><strong>1,005,242 </strong></li></ul><p><strong>-</strong><br><strong>-</strong><br><strong>Star India </strong><br><strong>S4C </strong></p><ul style="display: flex;"><li style="flex:1"><strong>787,803 </strong></li><li style="flex:1"><strong>-</strong></li></ul><p></p><ul style="display: flex;"><li style="flex:1"><strong>335,993 </strong></li><li style="flex:1"><strong>-</strong></li><li style="flex:1"><strong>335,993 </strong></li><li style="flex:1"><strong>-</strong></li><li style="flex:1"><strong>335,993 </strong></li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1"><strong>Not Attributable </strong></li><li style="flex:1"><strong>1,973,788 </strong></li><li style="flex:1"><strong>1,973,788 </strong></li><li style="flex:1"><strong>-</strong></li><li style="flex:1"><strong>1,973,788 </strong></li><li style="flex:1"><strong>-</strong></li><li style="flex:1"><strong>-</strong></li></ul><p></p><p>Note: All totals are rounded to the nearest whole minute. </p><p>Only viewing time for audited platforms is included.&nbsp;See page 27. </p><p>BARB’s TV Player Report - Page 6 </p><p>Live streaming channels </p><p><strong>Week ending 10th July 2016 </strong></p><p><strong>Total viewing time (minutes) </strong></p><ul style="display: flex;"><li style="flex:1"><strong>Total </strong></li><li style="flex:1"><strong>Own apps </strong></li><li style="flex:1"><strong>BBC iPlayer </strong></li><li style="flex:1"><strong>Sky Go </strong></li></ul><p></p><p><strong>BBC1 ITV ITV2 </strong><br><strong>176,804,764 </strong><br><strong>58,825,413 40,487,258 33,805,465 25,703,502 15,059,920 14,318,922 </strong><br><strong>8,768,326 6,264,048 5,048,967 4,868,151 4,754,162 4,387,158 4,129,358 3,601,616 3,583,342 3,258,183 3,201,445 3,150,824 2,982,852 2,773,144 2,421,624 2,215,601 2,104,081 2,045,862 1,809,058 1,715,702 1,494,912 1,483,557 1,332,506 1,312,133 1,309,343 1,184,947 1,061,564 1,038,157 1,002,969 </strong><br><strong>920,530 </strong></p><ul style="display: flex;"><li style="flex:1"><strong>-</strong></li><li style="flex:1"><strong>176,804,764 </strong></li><li style="flex:1"><strong>-</strong></li></ul><p><strong>45,501,679 34,311,457 </strong><br><strong>--</strong><br><strong>13,323,734 </strong><br><strong>6,175,801 </strong></p><ul style="display: flex;"><li style="flex:1"><strong>-</strong></li><li style="flex:1"><strong>BBC2 </strong></li><li style="flex:1"><strong>-</strong></li></ul><p><strong>-</strong><br><strong>33,805,465 </strong></p><ul style="display: flex;"><li style="flex:1"><strong>25,703,502 </strong></li><li style="flex:1"><strong>BBC News 24 </strong></li></ul><p><strong>Channel 4 </strong><br><strong>ITV4 </strong><br><strong>-</strong><br><strong>11,070,797 12,915,064 </strong><br><strong>------------</strong><br><strong>3,989,123 1,403,858 8,768,326 6,264,048 5,048,967 4,868,151 4,754,162 4,387,158 1,769,933 3,601,616 3,583,342 3,258,183 </strong><br><strong>573,093 </strong><br><strong>-</strong><br><strong>465,223 </strong><br><strong>2,773,144 </strong><br><strong>885,381 </strong><br><strong>-</strong><br><strong>2,104,081 2,045,862 1,809,058 1,715,702 </strong><br><strong>785,473 </strong><br><strong>1,483,557 1,332,506 1,312,133 </strong><br><strong>-</strong><br><strong>Sky Sports Formula 1 </strong><br><strong>Sky Sports 2 Sky News Sky Sports 4 </strong><br><strong>Sky Sports News HQ </strong><br><strong>Sky Sports 1 </strong><br><strong>E4 </strong><br><strong>------</strong><br><strong>2,359,425 </strong><br><strong>Eurosport UK </strong><br><strong>FOX </strong><br><strong>Channel 5 </strong><br><strong>ITV3 </strong><br><strong>Cbeebies ITVbe </strong><br><strong>Comedy Central </strong><br><strong>Film4 </strong><br><strong>---</strong></p><ul style="display: flex;"><li style="flex:1"><strong>2,628,352 </strong></li><li style="flex:1"><strong>-</strong></li></ul><p></p><ul style="display: flex;"><li style="flex:1"><strong>-</strong></li><li style="flex:1"><strong>3,150,824 </strong></li></ul><p></p><ul style="display: flex;"><li style="flex:1"><strong>2,517,629 </strong></li><li style="flex:1"><strong>-</strong></li></ul><p><strong>--</strong><br><strong>-</strong><br><strong>1,536,242 </strong><br><strong>BBC4 Sky 1 CI Dave </strong><br><strong>Universal More4 </strong><br><strong>----</strong><br><strong>2,215,601 </strong><br><strong>--------</strong><br><strong>-</strong><br><strong>709,439 </strong></p><ul style="display: flex;"><li style="flex:1"><strong>Gold </strong></li><li style="flex:1"><strong>-</strong></li></ul><p><strong>---------------</strong><br><strong>Discovery Turbo </strong><br><strong>Sky Living </strong><br><strong>BBC Parliament </strong><br><strong>CBBC </strong><br><strong>Discovery </strong><br><strong>TLC </strong><br><strong>E! Entertainment </strong><br><strong>Watch </strong><br><strong>1,309,343 </strong></p><ul style="display: flex;"><li style="flex:1"><strong>1,184,947 </strong></li><li style="flex:1"><strong>-</strong></li></ul><p><strong>-----------</strong><br><strong>1,061,564 1,038,157 1,002,969 </strong><br><strong>920,530 850,447 811,792 787,803 744,917 736,748 723,241 710,716 </strong></p><ul style="display: flex;"><li style="flex:1"><strong>History </strong></li><li style="flex:1"><strong>850,447 </strong></li></ul><p><strong>811,792 787,803 744,917 736,748 723,241 710,716 </strong><br><strong>Sky Cinema Action </strong><br><strong>Star Plus Sky Atlantic Lifetime Syfy </strong><br><strong>5 USA </strong></p><p>Only viewing time for audited platforms is included.&nbsp;See page 27. </p><p>BARB’s TV Player Report - Page 7 </p><p>Live streaming channels </p><p><strong>Week ending 10th July 2016 </strong></p><p><strong>Total viewing time (minutes) </strong></p><ul style="display: flex;"><li style="flex:1"><strong>Total </strong></li><li style="flex:1"><strong>Own apps </strong></li><li style="flex:1"><strong>BBC iPlayer </strong></li><li style="flex:1"><strong>Sky Go </strong></li></ul><p></p><p><strong>Sky Sports 5 </strong><br><strong>Sky Cinema Greats </strong><br><strong>Good Food </strong><br><strong>National Geographic </strong><br><strong>Alibi </strong><br><strong>4 Seven MTV </strong><br><strong>Sky Cinema Premier </strong><br><strong>5* </strong><br><strong>Sky Cinema Comedy Sky Cinema Family Sky Cinema Crime Sky Cinema Showcase </strong><br><strong>Sky Sports 3 </strong><br><strong>697,421 663,929 660,313 649,363 642,884 637,886 608,914 581,466 577,719 573,815 551,409 528,636 512,500 458,280 411,660 408,849 402,180 401,351 392,651 384,544 377,287 366,486 342,288 335,993 266,245 264,141 260,072 243,025 240,026 213,809 201,742 165,957 151,630 </strong><br><strong>98,251 </strong><br><strong>----</strong><br><strong>-----------------------</strong><br><strong>697,421 663,929 660,313 649,363 642,884 </strong><br><strong>-</strong><br><strong>-</strong><br><strong>637,886 </strong><br><strong>----------------</strong><br><strong>608,914 581,466 577,719 573,815 551,409 528,636 512,500 458,280 411,660 408,849 402,180 401,351 392,651 384,544 377,287 366,486 342,288 </strong><br><strong>-</strong><br><strong>266,245 264,141 260,072 </strong><br><strong>44,617 </strong><br><strong>240,026 213,809 201,742 165,957 151,630 </strong><br><strong>98,251 </strong><br><strong>Home </strong><br><strong>Sky Cinema Sci-Fi/Horror </strong><br><strong>ITV Encore Animal Planet </strong><br><strong>Sky Cinema Disney </strong><br><strong>Nick Jr. </strong><br><strong>Disney Junior </strong><br><strong>National Geographic Wild </strong><br><strong>Disney Channel </strong><br><strong>S4C </strong><br><strong>----</strong><br><strong>335,993 </strong><br><strong>Sky Cinema Select </strong><br><strong>Sky Cinema Drama &amp; Romance </strong><br><strong>Cartoon Network </strong><br><strong>CITV </strong><br><strong>-----------</strong><br><strong>-</strong><br><strong>198,408 </strong><br><strong>Eden </strong><br><strong>Nickelodeon Boomerang Sky Arts 1 Quest </strong><br><strong>-------</strong><br><strong>Cartoonito </strong></p><ul style="display: flex;"><li style="flex:1"><strong>Real Lives </strong></li><li style="flex:1"><strong>86,430 </strong></li><li style="flex:1"><strong>86,430 </strong></li></ul><p></p>

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