The TV Player Report A beta report into online TV viewing Week ending 10th July 2016 Table of contents Page 3 Introduction 4 Frequently asked questions 5 Aggregate on-demand and live viewing by TV player 6 Aggregate on-demand and live viewing by broadcaster group 7 Live streaming channels 9 Top 50 on-demand programmes - -- last week 10 Top 50 live programmes - -- last week 11 Top 50 on-demand programmes - -- last 4 weeks 12 Top 10 on-demand programmes by TV player - -- last week and 4 weeks 15 Top 10 live programmes by TV player - -- last week 17 Top 50 on-demand programmes by operating system - -- last week 20 Top 50 live programmes by operating system - -- last week 23 Top 50 on-demand programmes by operating system - -- last 4 weeks 26 Reference section Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions. BARB’s TV Player Report - Page 3 Frequently asked questions Click on any of the questions below to get an explanation. What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work? BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 10th July 2016 Total viewing time (minutes) All platforms Android app Apple iOS app Website player TOTAL 1,215,127,665 150,721,543 510,166,276 554,239,845 All TV players Live streaming 495,659,344 51,810,655 175,156,999 268,691,689 On-demand 719,468,322 98,910,889 335,009,277 285,548,156 Live streaming 16,313,789 755,624 5,458,936 10,099,228 All 4 On-demand 69,696,359 7,693,829 29,395,087 32,607,443 BBC iPlayer Live streaming 270,213,488 19,471,560 65,141,012 185,600,916 (incl iPlayer Kids) On-demand 388,161,306 53,543,801 164,683,566 169,933,939 Live streaming 98,072,589 14,957,618 44,185,953 38,929,018 ITV Hub (incl STV Player) On-demand 164,382,683 24,787,284 76,438,318 63,157,081 Live Streaming 111,059,477 16,625,852 60,371,098 34,062,527 Sky Go* On-demand 94,715,171 12,885,975 64,492,306 17,336,890 UKTV Play On-demand 2,512,803 - - 2,512,803 * The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown. Only viewing time for audited platforms is included. See page 27. BARB’s TV Player Report - Page 5 Aggregate viewing by broadcaster group Week ending 10th July 2016 LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, All viewing Own apps Sky Go (A, I, W) BBC iPlayer (A, I, W) W = Website player Total On-demand Live streaming On-demand Live streaming On-demand Live streaming On-demand Live streaming TOTAL 1,215,127,665 719,468,322 495,659,344 236,591,844 114,386,378 94,715,171 111,059,477 388,161,306 270,213,488 BBC 658,676,251 388,798,756 269,877,495 See BBC iPlayer column 637,450 - 388,161,306 269,877,495 ITV 298,627,450 178,166,356 120,461,094 164,382,683 A, I, W 98,072,589 A, I, W 13,783,673 22,388,505 - - Sky 97,119,617 51,902,040 45,217,578 See Sky Go column 51,902,040 45,217,578 - - Channel 4 95,828,573 72,084,874 23,743,699 69,696,359 A, I, W 16,313,789 A, I, W 2,388,516 7,429,910 - - UKTV 10,527,731 4,359,703 6,168,028 2,512,803 W - 1,846,901 6,168,028 - - Viacom 9,818,180 5,837,768 3,980,411 - - 5,837,768 3,980,411 - - Channel 5 9,114,211 4,567,593 4,546,618 - - 4,567,593 4,546,618 - - Disney 8,179,299 7,459,724 719,575 - - 7,459,724 719,575 - - Discovery 7,816,055 229,230 7,586,824 - - 229,230 7,586,824 - - Fox 5,884,997 1,285,806 4,599,191 - - 1,285,806 4,599,191 - - NBC Universal 4,490,926 1,049,015 3,441,911 - - 1,049,015 3,441,911 - - AETN 4,381,484 748,427 3,633,057 - - 748,427 3,633,057 - - Turner 1,565,308 1,005,242 560,065 - - 1,005,242 560,065 - - Star India 787,803 - 787,803 - - - 787,803 - - S4C 335,993 - 335,993 - - - - - 335,993 Not Attributable 1,973,788 1,973,788 - - - 1,973,788 - - - Note: All totals are rounded to the nearest whole minute. Only viewing time for audited platforms is included. See page 27. BARB’s TV Player Report - Page 6 Live streaming channels Week ending 10th July 2016 Total viewing time (minutes) Total Own apps BBC iPlayer Sky Go BBC1 176,804,764 - 176,804,764 - ITV 58,825,413 45,501,679 - 13,323,734 ITV2 40,487,258 34,311,457 - 6,175,801 BBC2 33,805,465 - 33,805,465 - BBC News 24 25,703,502 - 25,703,502 - Channel 4 15,059,920 11,070,797 - 3,989,123 ITV4 14,318,922 12,915,064 - 1,403,858 Sky Sports Formula 1 8,768,326 - - 8,768,326 Sky Sports 2 6,264,048 - - 6,264,048 Sky News 5,048,967 - - 5,048,967 Sky Sports 4 4,868,151 - - 4,868,151 Sky Sports News HQ 4,754,162 - - 4,754,162 Sky Sports 1 4,387,158 - - 4,387,158 E4 4,129,358 2,359,425 - 1,769,933 Eurosport UK 3,601,616 - - 3,601,616 FOX 3,583,342 - - 3,583,342 Channel 5 3,258,183 - - 3,258,183 ITV3 3,201,445 2,628,352 - 573,093 Cbeebies 3,150,824 - 3,150,824 - ITVbe 2,982,852 2,517,629 - 465,223 Comedy Central 2,773,144 - - 2,773,144 Film4 2,421,624 1,536,242 - 885,381 BBC4 2,215,601 - 2,215,601 - Sky 1 2,104,081 - - 2,104,081 CI 2,045,862 - - 2,045,862 Dave 1,809,058 - - 1,809,058 Universal 1,715,702 - - 1,715,702 More4 1,494,912 709,439 - 785,473 Gold 1,483,557 - - 1,483,557 Discovery Turbo 1,332,506 - - 1,332,506 Sky Living 1,312,133 - - 1,312,133 BBC Parliament 1,309,343 - 1,309,343 - CBBC 1,184,947 - 1,184,947 - Discovery 1,061,564 - - 1,061,564 TLC 1,038,157 - - 1,038,157 E! Entertainment 1,002,969 - - 1,002,969 Watch 920,530 - - 920,530 History 850,447 - - 850,447 Sky Cinema Action 811,792 - - 811,792 Star Plus 787,803 - - 787,803 Sky Atlantic 744,917 - - 744,917 Lifetime 736,748 - - 736,748 Syfy 723,241 - - 723,241 5 USA 710,716 - - 710,716 Only viewing time for audited platforms is included. See page 27. BARB’s TV Player Report - Page 7 Live streaming channels Week ending 10th July 2016 Total viewing time (minutes) Total Own apps BBC iPlayer Sky Go Sky Sports 5 697,421 - - 697,421 Sky Cinema Greats 663,929 - - 663,929 Good Food 660,313 - - 660,313 National Geographic 649,363 - - 649,363 Alibi 642,884 - - 642,884 4 Seven 637,886 637,886 - - MTV 608,914 - - 608,914 Sky Cinema Premier 581,466 - - 581,466 5* 577,719 - - 577,719 Sky Cinema Comedy 573,815 - - 573,815 Sky Cinema Family 551,409 - - 551,409 Sky Cinema Crime 528,636 - - 528,636 Sky Cinema Showcase 512,500 - - 512,500 Sky Sports 3 458,280 - - 458,280 Home 411,660 - - 411,660 Sky Cinema Sci-Fi/Horror 408,849 - - 408,849 ITV Encore 402,180 - - 402,180 Animal Planet 401,351 - - 401,351 Sky Cinema Disney 392,651 - - 392,651 Nick Jr.