The TV Player Report a Beta Report Into Online TV Viewing

The TV Player Report A beta report into online TV viewing Week ending 10th July 2016 Table of contents Page 34Introduction Frequently asked questions 5Aggregate on-demand and live viewing by TV player Aggregate on-demand and live viewing by broadcaster group Live streaming channels 679Top 50 on-demand programmes - - last week 10 11 12 15 17 20 23 26 Top 50 live programmes - - last week Top 50 on-demand programmes - - last 4 weeks Top 10 on-demand programmes by TV player - - last week and 4 weeks Top 10 live programmes by TV player - - last week Top 50 on-demand programmes by operating system - - last week Top 50 live programmes by operating system - - last week Top 50 on-demand programmes by operating system - - last 4 weeks Reference section Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Clic<a href="/goto?url=http://www.barb.co.uk/whats-next?_s=4" target="_blank">k </a><a href="/goto?url=http://www.barb.co.uk/whats-next?_s=4" target="_blank">here </a>to watch a short video that brings Project Dovetail to life. Alternatively, contact <a href="mailto:[email protected]" target="_blank">[email protected] </a>with any questions. BARB’s TV Player Report - Page 3 Frequently asked questions Click on any of the questions below to get an explanation. <a href="#29_0">What is this report telling me? </a><a href="#26_0">What does the terminology mean? </a><a href="#29_1">Which of these numbers are already covered by the BARB panel? </a><a href="#27_0">How is online viewing data generated? </a><a href="#29_2">Are the data generated only from BARB panel homes? </a><a href="#29_3">What is "Average Programme Streams"? </a><a href="#29_4">Why is the report being published in beta format? </a><a href="#30_0">Why are some broadcasters' platforms missing from the report? </a><a href="#30_1">Does the report cover live streaming and on-demand viewing? </a><a href="#28_0">What is the difference between measuring live streaming and on-demand viewing? </a><a href="#30_2">Are you reporting on consumption of advertising? </a><a href="#0_0">Is viewing to downloads included? </a><a href="#0_0">What period does the report cover? </a><a href="#0_1">What are Android, Apple iOS and Website players? </a><a href="#0_2">What proportion of all online viewing does the report account for? </a><a href="#0_3">Will the report encompass other operating platforms? </a><a href="#0_4">Does the TV Player Report include viewing through internet-only content platforms? </a><a href="#0_5">How does the implementation process work? </a>How does the auditing process work? BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 10th July 2016 Total viewing time (minutes) All platforms 1,215,127,665 495,659,344 Android app 150,721,543 51,810,655 Apple iOS app 510,166,276 175,156,999 Website player 554,239,845 TOTAL Live streaming 268,691,689 All TV players All 4 719,468,322 16,313,789 69,696,359 270,213,488 388,161,306 98,072,589 98,910,889 755,624 335,009,277 5,458,936 285,548,156 10,099,228 32,607,443 185,600,916 169,933,939 38,929,018 On-demand Live streaming On-demand 7,693,829 19,471,560 53,543,801 14,957,618 29,395,087 65,141,012 164,683,566 44,185,953 Live streaming On-demand BBC iPlayer (incl iPlayer Kids) Live streaming ITV Hub (incl STV Player) <ul style="display: flex;"><li style="flex:1">164,382,683 </li><li style="flex:1">24,787,284 </li><li style="flex:1">76,438,318 </li><li style="flex:1">63,157,081 </li></ul>On-demand 111,059,477 94,715,171 16,625,852 12,885,975 60,371,098 64,492,306 34,062,527 17,336,890 Live Streaming On-demand Sky Go* <ul style="display: flex;"><li style="flex:1">2,512,803 </li><li style="flex:1">-</li><li style="flex:1">-</li><li style="flex:1">2,512,803 </li></ul>UKTV Play On-demand <ul style="display: flex;"><li style="flex:1">*</li><li style="flex:1">The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown. </li></ul>Only viewing time for audited platforms is included. See page 27. BARB’s TV Player Report - Page 5 Aggregate viewing by broadcaster group Week ending 10th July 2016 Total viewing time (minutes) Own apps LEGEND: A = Android app, I = iOS app, All viewing On-demand Live streaming <ul style="display: flex;"><li style="flex:1">Sky Go (A, I, W) </li><li style="flex:1">BBC iPlayer (A, I, W) </li></ul>W = Website player <ul style="display: flex;"><li style="flex:1">Total </li><li style="flex:1">On-demand </li></ul>236,591,844 Live streaming 114,386,378 <ul style="display: flex;"><li style="flex:1">On-demand </li><li style="flex:1">Live streaming </li></ul>111,059,477 -<ul style="display: flex;"><li style="flex:1">On-demand </li><li style="flex:1">Live streaming </li></ul>TOTAL BBC <ul style="display: flex;"><li style="flex:1">1,215,127,665 719,468,322 </li><li style="flex:1">495,659,344 </li></ul>269,877,495 94,715,171 637,450 <ul style="display: flex;"><li style="flex:1">388,161,306 </li><li style="flex:1">270,213,488 </li></ul>658,676,251 298,627,450 97,119,617 95,828,573 10,527,731 9,818,180 9,114,211 8,179,299 7,816,055 5,884,997 4,490,926 4,381,484 1,565,308 787,803 388,798,756 178,166,356 51,902,040 72,084,874 4,359,703 5,837,768 4,567,593 7,459,724 229,230 See BBC iPlayer column <ul style="display: flex;"><li style="flex:1">388,161,306 </li><li style="flex:1">269,877,495 </li></ul><ul style="display: flex;"><li style="flex:1">ITV </li><li style="flex:1">120,461,094 164,382,683 A, I, W 98,072,589 A, I, W 13,783,673 </li><li style="flex:1">22,388,505 </li></ul>45,217,578 7,429,910 6,168,028 3,980,411 4,546,618 719,575 7,586,824 4,599,191 3,441,911 3,633,057 560,065 787,803 - ----------------<ul style="display: flex;"><li style="flex:1">Sky </li><li style="flex:1">45,217,578 </li></ul>23,743,699 6,168,028 3,980,411 4,546,618 719,575 See Sky Go column <ul style="display: flex;"><li style="flex:1">51,902,040 </li><li style="flex:1">-</li></ul>Channel 4 UKTV <ul style="display: flex;"><li style="flex:1">69,696,359 A, I, W 16,313,789 A, I, W 2,388,516 </li><li style="flex:1">-</li></ul><ul style="display: flex;"><li style="flex:1">2,512,803 </li><li style="flex:1">W</li><li style="flex:1">-</li></ul>-----------1,846,901 5,837,768 4,567,593 7,459,724 229,230 1,285,806 1,049,015 748,427 1,005,242 - - Viacom Channel 5 Disney -------------- Discovery Fox 7,586,824 4,599,191 3,441,911 3,633,057 560,065 - 1,285,806 1,049,015 748,427 - NBC Universal AETN --<ul style="display: flex;"><li style="flex:1">Turner </li><li style="flex:1">1,005,242 </li></ul>- - Star India S4C <ul style="display: flex;"><li style="flex:1">787,803 </li><li style="flex:1">-</li></ul><ul style="display: flex;"><li style="flex:1">335,993 </li><li style="flex:1">-</li><li style="flex:1">335,993 </li><li style="flex:1">-</li><li style="flex:1">335,993 </li></ul><ul style="display: flex;"><li style="flex:1">Not Attributable </li><li style="flex:1">1,973,788 </li><li style="flex:1">1,973,788 </li><li style="flex:1">-</li><li style="flex:1">1,973,788 </li><li style="flex:1">-</li><li style="flex:1">-</li></ul>Note: All totals are rounded to the nearest whole minute. Only viewing time for audited platforms is included. See page 27. BARB’s TV Player Report - Page 6 Live streaming channels Week ending 10th July 2016 Total viewing time (minutes) <ul style="display: flex;"><li style="flex:1">Total </li><li style="flex:1">Own apps </li><li style="flex:1">BBC iPlayer </li><li style="flex:1">Sky Go </li></ul>BBC1 ITV ITV2 176,804,764 58,825,413 40,487,258 33,805,465 25,703,502 15,059,920 14,318,922 8,768,326 6,264,048 5,048,967 4,868,151 4,754,162 4,387,158 4,129,358 3,601,616 3,583,342 3,258,183 3,201,445 3,150,824 2,982,852 2,773,144 2,421,624 2,215,601 2,104,081 2,045,862 1,809,058 1,715,702 1,494,912 1,483,557 1,332,506 1,312,133 1,309,343 1,184,947 1,061,564 1,038,157 1,002,969 920,530 <ul style="display: flex;"><li style="flex:1">-</li><li style="flex:1">176,804,764 </li><li style="flex:1">-</li></ul>45,501,679 34,311,457 -- 13,323,734 6,175,801 <ul style="display: flex;"><li style="flex:1">-</li><li style="flex:1">BBC2 </li><li style="flex:1">-</li></ul>- 33,805,465 <ul style="display: flex;"><li style="flex:1">25,703,502 </li><li style="flex:1">BBC News 24 </li></ul>Channel 4 ITV4 - 11,070,797 12,915,064 ------------ 3,989,123 1,403,858 8,768,326 6,264,048 5,048,967 4,868,151 4,754,162 4,387,158 1,769,933 3,601,616 3,583,342 3,258,183 573,093 - 465,223 2,773,144 885,381 - 2,104,081 2,045,862 1,809,058 1,715,702 785,473 1,483,557 1,332,506 1,312,133 - Sky Sports Formula 1 Sky Sports 2 Sky News Sky Sports 4 Sky Sports News HQ Sky Sports 1 E4 ------ 2,359,425 Eurosport UK FOX Channel 5 ITV3 Cbeebies ITVbe Comedy Central Film4 ---<ul style="display: flex;"><li style="flex:1">2,628,352 </li><li style="flex:1">-</li></ul><ul style="display: flex;"><li style="flex:1">-</li><li style="flex:1">3,150,824 </li></ul><ul style="display: flex;"><li style="flex:1">2,517,629 </li><li style="flex:1">-</li></ul>-- - 1,536,242 BBC4 Sky 1 CI Dave Universal More4 ---- 2,215,601 -------- - 709,439 <ul style="display: flex;"><li style="flex:1">Gold </li><li style="flex:1">-</li></ul>--------------- Discovery Turbo Sky Living BBC Parliament CBBC Discovery TLC E! Entertainment Watch 1,309,343 <ul style="display: flex;"><li style="flex:1">1,184,947 </li><li style="flex:1">-</li></ul>----------- 1,061,564 1,038,157 1,002,969 920,530 850,447 811,792 787,803 744,917 736,748 723,241 710,716 <ul style="display: flex;"><li style="flex:1">History </li><li style="flex:1">850,447 </li></ul>811,792 787,803 744,917 736,748 723,241 710,716 Sky Cinema Action Star Plus Sky Atlantic Lifetime Syfy 5 USA Only viewing time for audited platforms is included. See page 27. BARB’s TV Player Report - Page 7 Live streaming channels Week ending 10th July 2016 Total viewing time (minutes) <ul style="display: flex;"><li style="flex:1">Total </li><li style="flex:1">Own apps </li><li style="flex:1">BBC iPlayer </li><li style="flex:1">Sky Go </li></ul>Sky Sports 5 Sky Cinema Greats Good Food National Geographic Alibi 4 Seven MTV Sky Cinema Premier 5* Sky Cinema Comedy Sky Cinema Family Sky Cinema Crime Sky Cinema Showcase Sky Sports 3 697,421 663,929 660,313 649,363 642,884 637,886 608,914 581,466 577,719 573,815 551,409 528,636 512,500 458,280 411,660 408,849 402,180 401,351 392,651 384,544 377,287 366,486 342,288 335,993 266,245 264,141 260,072 243,025 240,026 213,809 201,742 165,957 151,630 98,251 ---- ----------------------- 697,421 663,929 660,313 649,363 642,884 - - 637,886 ---------------- 608,914 581,466 577,719 573,815 551,409 528,636 512,500 458,280 411,660 408,849 402,180 401,351 392,651 384,544 377,287 366,486 342,288 - 266,245 264,141 260,072 44,617 240,026 213,809 201,742 165,957 151,630 98,251 Home Sky Cinema Sci-Fi/Horror ITV Encore Animal Planet Sky Cinema Disney Nick Jr. Disney Junior National Geographic Wild Disney Channel S4C ---- 335,993 Sky Cinema Select Sky Cinema Drama & Romance Cartoon Network CITV ----------- - 198,408 Eden Nickelodeon Boomerang Sky Arts 1 Quest ------- Cartoonito <ul style="display: flex;"><li style="flex:1">Real Lives </li><li style="flex:1">86,430 </li><li style="flex:1">86,430 </li></ul>

The TV Player Report a Beta Report Into Online TV Viewing

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