Monthly Performance Pack May 2010

Home , Reggie Yates, The Museum of Curiosity, Vernon Kay

Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E.Daniel.Maynard@bbc.co.uk

Please refer to slide 6 for guide footnotes 2 Monthly summary – May 2010

• May was another strong month for BBC iPlayer, with the highest number of requests for TV and radio programmes to date, boosted by the new series of Doctor Who and General Election coverage.

• In total there were 130 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined) – 97 million for TV programmes and 33 million for radio programmes.

• For TV content, this month Junior Apprentice was in the top 20 along with more usual titles Doctor Who, Outnumbered and EastEnders; whilst for audio requests the Twenty20 World Cup Cricket and Radio 1’s Big Weekend broadcasts were popular.

Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• On-demand makes up the great majority of TV programme requests (in May, 10% of requests were for live simulcast streams), however about 70% of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Please refer to slide 6 for guide footnotes 3 Index Page

Overview for BBC iPlayer across all platforms 4

Monthly requests 7

Average daily requests 8

Average daily users 9

Weekly requests 10

Weekly users 11

Minutes per user per week 12

Top TV programmes 13

Top radio programmes 14

Live vs on-demand 15

Use of BBC iPlayer for TV by time of day 16

Use of BBC iPlayer for radio by time of day 17

Profile of BBC iPlayer users 18

Glossary 19

Please refer to slide 6 for guide footnotes 4 Total Monthly BBC iPlayer Requests across all platforms Includes Virgin Media

In total, BBC iPlayer received 130 million requests for programmes across all platforms in May 10, including both online platforms and devices, and BBC iPlayer on Virgin Media TV. This is again the best month to date.

Virgin Media BBC iPlayer TV requests 130 123 Online BBC iPlayer TV requests 120 118 114 116 20.2 Online BBC iPlayer radio requests 107 19.6 19.8 17.8 17.3 97 20.8 18.5 87 85 87 81 18.1 78 76 76 69 16.7 15.8 16.3 14.8 16.2 77.0 62 15.3 14.8 73.4 68.2 68.7 67.0 14.1 59.6 65.2 14.7 53.2 44.9 44.5 36.7 39.1 43.3 37.2 36.5 36.0 30.8

29.3 32.3 29.9 33.3 30.4 32.7 26.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 28.2

16.1 18.4 Millions of requests of Millions Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May 09 10

Please refer to slide 6 for guide footnotes 5 Requests for programmes by device type Includes Virgin Media In May, the number of BBC iPlayer requests for programmes by platform/device only grew significantly on computers – other devices were fairly stable.

Number of requests % of requests

(millions) 130 123 120 118 114 116 15% 15% 20 19% 19% 19% 18% 17% 18% 16% 16% 16% 107 20 20 17 18 1% 1% 3% 4% 97 21 5 Other TV devices 5% 4% 4% 5% 4% 4% 4% 19 6 5 5 87 85 87 5 18 5 4 Virgin Media 17 16 4 16 Wii 1 1 4

PS3 74% 75% 95 73% 73% 75% 72% 73% 88 71% 75% 75% 76% 91 85 89 73 81 85 Computers 64 62 62 Mobile devices

TOTAL 6% 6%

5 5 5 5 3 5 5 6 6 5% 5% 3% 1% 1% 4% 4% 5% 5%

Oct

Apr

Oct

Apr

Nov Mar

Aug Feb

Nov Mar

Sep Dec May

Aug Feb

Sep Dec May

Jul 09Jul

Jul09

Jan 10 Jan Jan 10 Jan

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

NB: iPhone data missing over 10 Nov–02 Feb, and Wii stats missing over 22-31 March, due to technical problems Please refer to slide 6 for guide footnotes 6 Notes on figures in this report

These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January 09 data excludes 1st - 4th January 09 since changes were made to the measurement system on 5th January 2009 • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

Please refer to slide 6 for guide footnotes 7 Monthly BBC iPlayer Online Requests

May 2010 saw a total of 110m requests to the online BBC iPlayer for TV and radio programmes – a new record of 77m for TV and 33m requests for radio content.

120 110 Radio Requests 104 101 101 99 100 TV Requests 93

89 32.7 . 30.4 79 32.3 29.9 33.8 80 28.2 71 71 69 29.3 63 65 61 61 26.1 60 54 25.7 25.5 26.5 47 25.4 26.8 23.6 24.7 18.4 40 16.1 73.4 77.0 65.2 68.2 68.7 67.4

Monthly Requests (millions) 59.6 53.2 44.9 43.3 44.5 20 36.0 36.7 37.1 39.1 36.5 30.8

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 09 10

Please refer to slide 6 for guide footnotes 8 Average Daily BBC iPlayer Requests

Across May 2010 there were 3.5m requests per day on average – 1.05 million per day for radio programmes and 2.48 million for TV programmes.

4 Radio Requests 3.5 3.5 3.5

3.2 3.2 TV Requests . 3.0 2.9 3 1.1 1.1 1.0 2.6 1.0 1.1 2.4 1.0 0.9 2.3 2.2 2.1 2.0 2.1 2.0 1.9 0.8 2 1.7 0.9 0.8 0.8 0.7 0.9 0.8 0.8 0.8 0.6 2.5 2.4 2.5 2.2 2.2 1 2.0 2.1

Average Daily Requests (millions) 1.7 1.5 1.4 1.5 1.1 1.3 1.2 1.2 1.3 1.2

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 09 10

Please refer to slide 6 for guide footnotes 9 Average Daily BBC iPlayer Users

May 2010 saw an average of 1.4 million users per day, equalling February’s record – 1.01m users only of TV content, 0.3m for only radio content, and 60k users of both media.

1.4 1.4 1.4 1.3 Users of Radio Only 1.3 1.3 1.2 1.2 Users of Both 0.31 1.2 0.32 0.30 Users of TV Only 1.1 0.32 0.33 0.30 0.29 1.0 0.06 1.0 0.06 0.06 . 0.9 0.9 0.05 0.05 0.8 0.27 0.05 0.8 0.8 0.8 0.8 0.05 0.8 0.8 0.28 0.26 0.04 0.27 0.27 0.24 0.26 0.24 0.25 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.99 0.98 1.01 0.88 0.91 0.90 User agents (millions) 0.86 0.4 0.74 0.60 0.64 0.54 0.54 0.57 0.48 0.51 0.53 0.53 0.2

0.0 Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb Mar Apr May

Please refer to slide 6 for guide footnotes 10 Weekly BBC iPlayer Requests - latest 6 months

Weekly requests in May 2010 fell across the month after the end of the Election coverage.

30 TV Requests Radio Requests

26 26 26 25 25 24 24 25 24 24 24 24 24 23 24 23 23 23 23 23 23 22 22 22 22 22 22 . 7.4 7.9

Christmas week Christmas 8.1 7.7 7.8 * 7.5 7.4 7.6 6.1 7.2 20 19 5.0 8.0 7.3 7.0 6.3 7.5 7.7 6.9 6.8 7.9 7.4 7.0 7.5 6.8 7.7 7.1 4.9 15

10 18.9 18.3 17.3 16.7 16.7 17.6 17.1 17.2 17.3 17.6 16.8 15.8 16.5 15.9 16.5 16.5 Weekly Requests (millions) 15.1 15.1 15.1 15.3 15.6 15.0 14.8 14.4 13.9 14.8 14.4 5

04 Jan04 Jan11 Jan18 Jan25 Apr 05 Apr 12 Apr 19 Apr 26

01 Feb01 Feb08 Feb15 Feb22 Mar 01 Mar 08 Mar 15 Mar 22 Mar 29

07 Dec 07 Dec 14 Dec 21 Dec 28

03 May 03 May 10 May 17 May 24 May 31 '30-Nov

* Technical problems - the data measurement systems failed over 10:00-20:00 on Sunday October Please refer to slide 6 for guide footnotes 18th, so while users successfully received programmes, we did not record their usage of iPlayer. 11 Weekly BBC iPlayer Users – latest 6 months

Weekly user numbers fell across the month of May after the end of the Election coverage.

Users of Radio Only 8 Users of Both

7 Users of TV Only 6.1 5.9 5.9 5.8 6 5.7 5.6 5.6 5.6 5.4 5.4 5.5 5.5 5.4 5.5 5.4 5.4 . 5.2 5.2 5.3 5.3 5.2 5.3 5.3 5.2 5.0 1.2 5.0 1.1 4.8 1.4 1.3 1.2 5 0.9 1.5 1.2 1.2 1.2 1.2 1.2 1.1 1.1 1.1 1.5* 1.2 1.2 1.3 1.2 0.4 1.1 1.0 1.1 1.1 0.5 1.2 0.9 0.4 1.2 0.5 0.5 0.5 0.5 4 0.4 0.4 0.4 0.5 0.4 0.4 0.4 0.4 0.4 0.4 0.5 0.4 0.4 0.4 0.4 0.4 0.5 0.4 0.4 0.4

3 User agents (millions) 4.3 4.5 2 4.1 3.9 3.9 3.9 3.9 3.8 3.8 3.9 4.0 4.0 3.9 3.9 3.8 3.6 3.7 3.5 3.5 3.7 3.5 3.7 3.7 3.6 3.7 3.4 3.7

04 Jan04 Jan11 Jan18 Jan25 Apr 05 Apr 12 Apr 19 Apr 26

01 Feb01 Feb08 Feb15 Feb22 Mar 01 Mar 08 Mar 15 Mar 22 Mar 29

07 Dec 07 Dec 14 Dec 21 Dec 28

03 May 03 May 10 May 17 May 24 May 31 '30-Nov

Please refer to slide 6 for guide footnotes * Technical problems 12 Requests and average minutes per user per week

On a weekly basis, each user of TV on BBC iPlayer is requesting just under 4 programmes, and streaming just over an hour of content. Each weekly user of radio content is requesting just under 5 programmes, and is streaming around three hours of radio content.

Holidays show an increase in TV stream durations and a corresponding dip for audio.

Average weekly minutes streamed, per user, per week

240 TV minutes Radio minutes 220 May average

200 = 178 minutes B.H.

180 B.H.

160 Easter Christmas week Christmas 140 120

100 May average 80 = 73 minutes 60

20 Average weekly minutes streamed per user .

04 Jan04 Jan11 Jan18 Jan25 Apr 05 Apr 12 Apr 19 Apr 26

01 Feb01 Feb08 Feb15 Feb22 Mar 01 Mar 08 Mar 15 Mar 22 Mar 29

07 Dec 07 Dec 14 Dec 21 Dec 28

03 May 03 May 10 May 17 May 24 May 31 '30-Nov

Please refer to slide 6 for guide footnotes 13 BBC iPlayer - Top 20 TV Episodes May 2010 In the most-requested list for BBC iPlayer, Doctor Who, Outnumbered and EastEnders made up 14 of the top 20 episodes for April, with Junior Apprentice also featuring twice.

BBC iPLAYER TOP 20 TV EPISODE BBC iPLAYER TOP 20 TV EPISODE – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per Episode Total requests per Episode

1 Doctor Who Series 5 Episode 7 1,372,000 1 Doctor Who Series 5 Episode 7 1,372,000

2 Doctor Who Series 5 Episode 5 1,267,000 2 Outnumbered Series 3 Episode 4 832,000

3 Doctor Who Series 5 Episode 6 1,199,000 3 Russell Howard's Good News S.2 Ep7 737,000

4 Doctor Who Series 5 Episode 8 1,074,000 4 Junior Apprentice Episode 1 733,000

5 Outnumbered Series 3 Episode 4 832,000 5 EastEnders 21/05/10 546,000

6 Russell Howard's Good News S.2 Ep 7 737,000 6 Waterloo Road Series 5 Ep15 528,000

7 Junior Apprentice Episode 1 733,000 7 Ashes to Ashes Series 3 Episode 8 483,000

8 Outnumbered Series 3 Episode 5 687,000 8 Live at the Apollo Series 5 Episode 1 442,000

9 Outnumbered Series 3 Episode 6 641,000 9 Pirates of the Caribbean: Dead Man's Chest 425,000

10 Junior Apprentice Episode 2 596,000 10 Have I Got News for You Series 39 Ep 5 352,000

11 Russell Howard's Good News S.2 Ep 6 566,000 11 Luther Episode 1 340,000

12 EastEnders 21/05/10 546,000 12 The Scheme Episode 1 309,000

13 EastEnders 11/05/10 537,000 13 Friday Night with Jonathan Ross S.18 Ep14 271,000

14 Waterloo Road Series 5 Episode 15 528,000 14 Q.I. Series 6 Episode 9 242,000

15 EastEnders 20/05/10 510,000 15 Have I Got a Bit More News for You S.39 Ep7 231,000

16 EastEnders 10/05/10 497,000 16 The Terminator 21/05/02 227,000

17 Ashes to Ashes Series 3 Episode 8 483,000 17 Top Gear Series 10 Ep9 227,000

18 EastEnders 13/05/10 479,000 18 Over the Rainbow Show 10: Results Ep18 208,000

19 EastEnders 06/05/10 478,000 19 I'm in a Rock 'n' Roll Band! Episode 1 206,000

20 EastEnders 24/05/10 477,000 20 Young, British and Angry 19/05/10 184,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

Please refer to slide 6 for guide footnotes 14 BBC iPlayer - Top 20 Radio Episodes May 2010

The Twenty20 World Cup Cricket Final was the most popular radio programme in May, with Radio 1’s Big Weekend-related programmes also highly-requested.

BBC iPLAYER TOP 20 RADIO EPISODE BBC iPLAYER TOP 20 RADIO EPISODE – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per Ep Total requests per Ep

1 5 live World Twenty20 Cricket Final 16/05/10 174,000 1 5 live World Twenty20 Cricket Final 16/05/10 174,000

2 The News Quiz Series 71 Episode 4 106,000 2 The News Quiz Series 71 Episode 4 106,000

3 5 live Prem Lg Man City v Tot 05/05/10 101,000 3 5 live Prem Lg Man City v Tott 05/05/10 101,000

4 The Unbelievable Truth Series 5 Episode 6 101,000 4 The Unbelievable Truth Series 5 Episode 6 101,000

5 The News Quiz Series 71 Episode 5 100,000 5 The Chris Moyles Show 07/05/10 84,000

6 The News Quiz Series 71 Episode 6 96,000 6 The Official Chart with Reggie Yates 16/05/10 73,000

7 5 live Prem Lg Liv v Chel 02/05/10 88,000 7 5 live Sport Championship 2009-10 22/05/10 67,000

8 The Chris Moyles Show 07/05/10 84,000 8 Election 10 07/05/10 62,000

9 Chris Moyles Kylie Minogue 14/05/10 83,000 9 Fearne Cotton 21/05/10 61,000

10 Chris Moyles Day 1/Big Bangor House 17/05/10 79,000 10 So Wrong It's Right Episode 1 60,000

11 Chris Moyles Dr Who in the Studio 12/05/10 76,000 11 Greg James 11/05/10 58,000

12 5 live Sport Premier League 2009-10 09/05/10 75,000 12 5 live Europa League 12/05/10 53,000

13 The Official Chart with Reggie Yates 16/05/10 73,000 13 Radio 1's Big Wknd Vernon Kay 22/05/10 48,000

14 The News Quiz Series 71 Episode 3 71,000 14 Steve Wright in the Afternoon 11/05/10 46,000

15 Chris Moyles Day 5/Big Bangor House 21/05/10 69,000 15 Annie Mac Live Bangor University 21/05/10 44,000

16 5 live Sport Championship 2009-10 22/05/10 67,000 16 The Museum of Curiosity Series 3 Episode 1 43,000

17 Chris Moyles Day 2/Big Bangor House 18/05/10 66,000 17 Desert Island Discs Rob Brydon 16/05/10 42,000

18 World Twenty20 Cricket 06/05/10 66,000 18 The Archers 10/05/10 41,000

19 The Official Chart with Reggie Yates 09/05/10 66,000 19 Ken Bruce 14/05/10 40,000

20 The Official Chart with Reggie Yates 02/05/10 65,000 20 Jeremy Vine 11/05/10 39,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

Please refer to slide 6 for guide footnotes 15 Requests by on-demand catch-up vs live simulcast

Live TV viewing increased by +2ppts this May, up to 10% of all TV BBC iPlayer viewing, whilst the split between live and on-demand for Radio remained stable.

TV Requests Radio requests

* 5% 6% 2% 4% 7% 8% 8% 8% 8% 8% 10%

66% 68% 67% 69% 72% 72% 74% 70% 72% 71% 71%

98% 95% 94% 96% 93% 92% 92% 92% 92% 92% 90%

34% 32% 33% 31% 28% 28% 26% 30% 28% 29% 29%

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 09 10 09 10

Simulcast Simulcast On-demand On-demand

* There were technical problems measuring some simulcast streams in September and October

Please refer to slide 6 for guide footnotes 16 BBC iPlayer – use for TV by time of day, May 2010

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

Internet and TV usage patterns by time of day (scales adjusted for comparison)

TV viewers

BBC iPlayer TV requests BBC iPlayer peak – 248,000 TV peak – 25.1 million

Internet users (any website) Internet peak – 28.9 million Note: each each very line a has (seescaledifferent Note:peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources– TV (aged 4+) from BARB May 10, internet (aged 2+) from Nielsen May 10, iPlayer May 2010 iStats Please refer to slide 6 for guide footnotes See footnotes on final page for more detail 17 BBC iPlayer – use for radio by time of day, May 2010

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Internet and radio usage patterns by time of day (scales adjusted for comparison)

BBC iPlayer peak – 88,000 Internet peak – 28.9 million Radio peak – 14.7 million Radio listeners

BBC iPlayer requests for radio

Internet users (any website) Note: each each very line a has (seescaledifferent Note:peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources - radio (aged 16+) from RAJAR Q1 10, internet (aged 2+) from Nielsen May 10, iPlayer May 10 BBC iStats Please refer to slide 6 for guide footnotes See footnotes on final page for more detail 18 BBC iPlayer use by demographic

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The demographic profile of iPlayer has stabilised for gender, but during Q1 10 the number of users aged 55+ increased to make up 20%.

100% 100% 16 16 16 15 15 31 21 20 17 20 37 80% 41 41 43 44 42 43 43 80%

60% 42 41 39 41 42 43 37 60% 39 43 55+ Women 40% 35-54 70 40% 63 59 59 57 56 58 57 57 Men 15-34 45 20% 20% 38 38 41 43 43 43 42 44

0% 0% Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Mar Jun Sep Dec Mar Jun Sep Dec Mar Mar Jun Sep Dec Mar Jun Sep Dec Mar 08 09 10 08 09 10

Gender Age

20 23 34 Women 43 55+ 35 48 52 51

37 41 35-54 Men 35 35

57 52 48 49 15-34 44 36 29 31

Users of PC All broadband All TV viewers All radio iPlayer users listeners Users of PC All broadband All TV viewers All radio iPlayer users listeners

Please refer to slide 6 for guide footnotes User profiles - TV from BARB (Q1 10), radio from RAJAR (Q4 09), broadband from TNS survey 2000 adults (Sep 09) 19 Glossary

Stream – click to play instantly

Download – save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browers accessing the online iPlayer service So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides showing data for time of day TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

Please refer to slide 6 for guide footnotes