1 Monthly Performance Pack May 2010 Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | [email protected] Please refer to slide 6 for guide footnotes 2 Monthly summary – May 2010 • May was another strong month for BBC iPlayer, with the highest number of requests for TV and radio programmes to date, boosted by the new series of Doctor Who and General Election coverage. • In total there were 130 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined) – 97 million for TV programmes and 33 million for radio programmes. • For TV content, this month Junior Apprentice was in the top 20 along with more usual titles Doctor Who, Outnumbered and EastEnders; whilst for audio requests the Twenty20 World Cup Cricket and Radio 1’s Big Weekend broadcasts were popular. Consistent with previous months: • The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile. • On-demand makes up the great majority of TV programme requests (in May, 10% of requests were for live simulcast streams), however about 70% of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening. • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Please refer to slide 6 for guide footnotes 3 Index Page Overview for BBC iPlayer across all platforms 4 Monthly requests 7 Average daily requests 8 Average daily users 9 Weekly requests 10 Weekly users 11 Minutes per user per week 12 Top TV programmes 13 Top radio programmes 14 Live vs on-demand 15 Use of BBC iPlayer for TV by time of day 16 Use of BBC iPlayer for radio by time of day 17 Profile of BBC iPlayer users 18 Glossary 19 Please refer to slide 6 for guide footnotes 4 Total Monthly BBC iPlayer Requests across all platforms Includes Virgin Media In total, BBC iPlayer received 130 million requests for programmes across all platforms in May 10, including both online platforms and devices, and BBC iPlayer on Virgin Media TV. This is again the best month to date. Virgin Media BBC iPlayer TV requests 130 123 Online BBC iPlayer TV requests 120 118 114 116 20.2 Online BBC iPlayer radio requests 107 19.6 19.8 17.8 17.3 97 20.8 18.5 87 85 87 81 18.1 78 76 76 69 16.7 15.8 16.3 14.8 16.2 77.0 62 15.3 14.8 73.4 68.2 68.7 67.0 14.1 59.6 65.2 14.7 53.2 44.9 44.5 36.7 39.1 43.3 37.2 36.5 36.0 30.8 29.3 32.3 29.9 33.3 30.4 32.7 26.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 28.2 16.1 18.4 Millions of requests of Millions Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May 09 10 Please refer to slide 6 for guide footnotes 5 Requests for programmes by device type Includes Virgin Media In May, the number of BBC iPlayer requests for programmes by platform/device only grew significantly on computers – other devices were fairly stable. Number of requests % of requests (millions) 130 123 120 118 114 116 15% 15% 20 19% 19% 19% 18% 17% 18% 16% 16% 16% 107 20 20 17 18 1% 1% 3% 4% 97 21 5 Other TV devices 5% 4% 4% 5% 4% 4% 4% 19 6 5 5 87 85 87 5 18 5 4 Virgin Media 17 16 4 16 Wii 1 1 4 PS3 74% 75% 95 73% 73% 75% 72% 73% 88 71% 75% 75% 76% 91 85 89 73 81 85 Computers 64 62 62 Mobile devices TOTAL 6% 6% 5 5 5 5 3 5 5 6 6 5% 5% 3% 1% 1% 4% 4% 5% 5% Oct Apr Oct Apr Nov Mar Aug Feb Nov Mar Sep Dec May Aug Feb Sep Dec May Jul09 Jul09 Jan 10 Jan Jan 10 Jan Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles. NB: iPhone data missing over 10 Nov–02 Feb, and Wii stats missing over 22-31 March, due to technical problems Please refer to slide 6 for guide footnotes 6 Notes on figures in this report These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January 09 data excludes 1st - 4th January 09 since changes were made to the measurement system on 5th January 2009 • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station Please refer to slide 6 for guide footnotes 7 Monthly BBC iPlayer Online Requests May 2010 saw a total of 110m requests to the online BBC iPlayer for TV and radio programmes – a new record of 77m for TV and 33m requests for radio content. 120 110 Radio Requests 104 101 101 99 100 TV Requests 93 89 32.7 . 30.4 79 32.3 29.9 33.8 80 28.2 71 71 69 29.3 63 65 61 61 26.1 60 54 25.7 25.5 26.5 47 25.4 26.8 23.6 24.7 18.4 40 16.1 73.4 77.0 65.2 68.2 68.7 67.4 Monthly Requests (millions) 59.6 53.2 44.9 43.3 44.5 20 36.0 36.7 37.1 39.1 36.5 30.8 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 09 10 Please refer to slide 6 for guide footnotes 8 Average Daily BBC iPlayer Requests Across May 2010 there were 3.5m requests per day on average – 1.05 million per day for radio programmes and 2.48 million for TV programmes. 4 Radio Requests 3.5 3.5 3.5 3.2 3.2 TV Requests . 3.0 2.9 3 1.1 1.1 1.0 2.6 1.0 1.1 2.4 1.0 0.9 2.3 2.2 2.1 2.0 2.1 2.0 1.9 0.8 2 1.7 0.9 0.8 0.8 0.7 0.9 0.8 0.8 0.8 0.6 2.5 2.4 2.5 2.2 2.2 1 2.0 2.1 Average Daily Requests (millions) 1.7 1.5 1.4 1.5 1.1 1.3 1.2 1.2 1.3 1.2 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 09 10 Please refer to slide 6 for guide footnotes 9 Average Daily BBC iPlayer Users May 2010 saw an average of 1.4 million users per day, equalling February’s record – 1.01m users only of TV content, 0.3m for only radio content, and 60k users of both media. 1.4 1.4 1.4 1.3 Users of Radio Only 1.3 1.3 1.2 1.2 Users of Both 0.31 1.2 0.32 0.30 Users of TV Only 1.1 0.32 0.33 0.30 0.29 1.0 0.06 1.0 0.06 0.06 . 0.9 0.9 0.05 0.05 0.8 0.27 0.05 0.8 0.8 0.8 0.8 0.05 0.8 0.8 0.28 0.26 0.04 0.27 0.27 0.24 0.26 0.24 0.25 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.99 0.98 1.01 0.88 0.91 0.90 User agents (millions) 0.86 0.4 0.74 0.60 0.64 0.54 0.54 0.57 0.48 0.51 0.53 0.53 0.2 0.0 Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb Mar Apr May Please refer to slide 6 for guide footnotes 10 Weekly BBC iPlayer Requests - latest 6 months Weekly requests in May 2010 fell across the month after the end of the Election coverage.