Constructing the Mangaverse : narrative patterns in Marvel’s appropriation of manga products Hernandez Perez, M http://dx.doi.org/10.4324/9781315584898-15 Title Constructing the Mangaverse : narrative patterns in Marvel’s appropriation of manga products Authors Hernandez Perez, M Type Book Section URL This version is available at: http://usir.salford.ac.uk/id/eprint/60742/ Published Date 2015 USIR is a digital collection of the research output of the University of Salford. Where copyright permits, full text material held in the repository is made freely available online and can be read, downloaded and copied for non-commercial private study or research purposes. Please check the manuscript for any further copyright restrictions. For more information, including our policy and submission procedure, please contact the Repository Team at:
[email protected]. Constructing the Mangaverse: Narrative Patterns in Marvel’s Appropriation of Manga products Dr. MANUEL HERNÁNDEZ-PÉREZ. Lecturer in Digital Design, School of Arts and New Media (SANM), The University of Hull, Scarborough Campus. Scarborough, YO11 3AZ, UK
[email protected] ABSTRACT: Even though American and Japanese publishers dominate comic book sales globally, their respective contexts and products could not be any more different. In the case of American comics, the best-known and most celebrated genre – often criticized for being considered mainstream—is that of superheroes. However, the relationship between genre, theme and audience in the history of manga presents a different pattern. Japanese comics, particularly diverse with regard to demographic and generic segmentation, show a greater homogeneity in the use of stylistic codes which have come to be known as Japanese Visual Language (Cohn 2010).