Luxury at Rome: Avaritia, Aemulatio and the Mos Maiorum
Roderick Thirkell White Ex Historia 117 Roderick Thirkell White1 University College London Luxury at Rome: avaritia, aemulatio and the mos maiorum This article sets out to put into perspective the ancient Roman discourse about luxury, which our extant literary sources almost universally condemn, on moral grounds. In it, I aim to define the scope and character of Roman luxury, and how it became an issue for the Romans, from the end of the third century BC to the beginning of the second century AD. With the aid of modern thinking about luxury and the diffusion of ideas in a society, I shed light on the reasons for the upsurge in luxurious living and, in particular, on how luxuries spread through the elite population, an issue that has been largely neglected by modern scholars. Books and articles on Roman luxury have been primarily concerned with examining the discourse of contemporary writers who criticised luxury;2 analysing the nature of Roman luxury;3 analysing the nature and impact of sumptuary legislation;4 or comparing the luxury of the Romans with that of other cultures.5 The only significant article dealing specifically with the diffusion of luxury is a provocative piece by Andrew Wallace-Hadrill, the focus of which is, however, limited and specific.6 For a series of moralising Roman authors, the second century BC saw the beginning of the corruption of the traditional stern moral fibre, as they saw it, of the Republic by an influx of 1 Roderick Thirkell White’s academic interests are concerned with aspects of the economy of the ancient world, primarily the late Roman Republic and Early Empire, with a focus on consumer and material culture.
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