Phrase Book
Phrase Book
1 Majestic Aberdeenshire Phrase Book
Introduction Now more than ever, our destination message is so much stronger when we speak with one voice. VisitAberdeenshire has curated a selection of words and phrases that describe Aberdeen and Aberdeen- shire, highlighting common themes that you may chose to adopt throughout your own marketing communications. When promoting your business to visitors, promoting the destination too can help turn interest into bookings. We hope this inspires your marketing and further develops what you offer your visitors. How does VisitAberdeenshire describe Aberdeen and Aberdeenshire? If we were to succinctly describe the north-east of Scotland, how would we do that? The word cloud below features some of the key phrases we use.
Reimagined Home to Dramatic Majestic Cultural Aberdeen 263 castles coastlines landscapes hotspot How to use Art Gallery
This document is separated into themed sections to not only help you easily navigate but to also Enchanting Wild Epic cycling Tranquil Culinary provide you with a range of key words to help castles and outdoors climbs walks flair re-invigorate your marketing communications. gardens
It works a bit like a recipe book, allowing you to add suitable words and phrases to your promotional activity. You can use the buzzwords and phrases relevant to each section to incorporate with your Ancient Home of Scotland Royal website text, social media posts and overall Contemporary whisky craft beer at its most holiday business narrative. No doubt you will have your gin blends own specific words and phrases too. distilleries revolution majestic destination
Gateway Proud Vibrant to the Epic drives Fascinating agricultural, Doric Cairngorms on the storytellers maritime lexicon National NE250 heritage Park
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Adventure awaits Conquering our castles Adventure tourism is growing in the Aberdeen and Aberdeenshire region. Aberdeenshire’s Castle Trail is eclectic, inspiring and not to be missed. Try some of The below phrases relate to this burgeoning sector in the North-east. these phrases out for yourself when describing the region’s castles.
More here 4 of the per acre Challenging Bag Munros Ancient Scottish 5 highest Legendary Panoramic Home to than any- Medieval mountain in Aberdeen- clifftop baronial mountains climbs views 263 castles where else fortresses bike trails shire* ruins castles in the UK in the British Isles
Summer Conquer Hit the Balmoral is residence Breath- Inspired Spectacular Secluded exhilarating slopes at Jacobean Fascinating Aberdeen- of the Royal taking famous terrain valleys cycling Glenshee & mansions forts shire’s most Family since ridges storytellers* climbs the Lecht famed castle the 19th century
Surf North Described by 165 miles Sea waves Feel the Queen of out- in the city rush by Tour sea Victoria as standing centre, paddle caves “my dear coastline Fraserburgh boarding paradise in the or Sandend Highlands”
*Braeriach (1,296m), Ben Macdui (1,309m) and famous Lochnagar (1,155) on the majestic Balmoral Estate. *Robert Louis Stevenson, Bram Stoker, Walt Disney and Franco Zeffirelli.
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A taste of Aberdeenshire Teeing off Aberdeen and Aberdeenshire’s food and drink larder has made its mark in the Scotland is known globally as the home of golf and in our North-east corner, a global food scene. Select these phrases to help portray the distinctive tastes. golfer’s paradise awaits with 55 courses with unrivaled layouts spanning across Aberdeen and Aberdeenshire. Do these terms inspire you?
Great dunes Aberdeen- Some of the World- Traditional stretch along shire has Parkland, Fresh sea- Home to world’s most famous shortbread Quality Rich Aberdeen- two of the links and food caught 55 majestic challenging Aberdeen dispatched arable land pastures shire’s 165 top 10 oldest heathland daily courses links Angus beef globally miles of courses in courses courses* coast the world.
Clean clear Great Golden Tee off like The best springs and UK’s highest estates with whisky drams royalty in Endless Designed by salmon and moorland Experimental Breathtaking golf course a wealth of batched in the grounds summer famed golf trout in the peat help gin brands views is at venison and ancient of Balmoral days architects* world create the Braemar game distilleries Castle perfect dram
Five Hand crafted Home of the Locally Incredible Unrivalled Michelin menus by craft beer sourced food and foodie Guide award revolution ingredients drink larder experiences restaurants winning chefs
*such as Old Tom Morris, James Braid and Dr Martin Hawtree
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Cultural connections Royal heritage Ancient sites and symbols, mysterious standing stones, towering granite walls Queen Victoria fell deeply in love with what would become known as Royal and legendary castles mark Aberdeen and Aberdeenshire as a treasure trove of Deeside “All seemed to breathe freedom and peace …” she wrote. Which phrases Scottish history. would describe this royal retreat?
Balmoral Ballater is Aberdeen is Served Experience the Highland Footdee – Aberdeen Castle, summer known as a Sparking a city with Old generations Games all year-round at the known locally is a city of holiday home Royal Granite City two Old Aberdeen* of the Royal prestigious Braemar as Fittie** the sea of The Royal Warrant Towns Family Highland Games Centre Family Town
The once royal Cultural Strong Explore the take a ride station of Netflix hit filmed in Reimagined hotspot, Majestic marine and Almost 150 Victorian on the Royal Ballater trans- Aberdeenshire using Slains Aberdeen world-class Royal maritime stone circles Heritage Deeside formed into a Castle to double as Castle of Art Gallery performance Deeside heritage Trail Railway vibrant visitor Mey in season one venues experience
Recumbent Annual Stone Braemar Circles Gathering, one unique to of Scotland’s Aberdeen- most famed shire highland games
*cobbled streets, beautiful gardens, St Machar Cathedral - towering spires ** quirky fishing quarter at the sea’s edge
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Majestic Aberdeenshire Phrase Book
Additional resources
There are more resources on our website for you to utilise through- out your marketing. Below are details of tools for you to access and use as you please.
Itineraries and maps Build your Aberdeen and Aberdeenshire itinerary by plotting your favourite spots on your own map. Create your own maps to share with visitors of things to visit nearby and help them see the best of the region. Use this tool to create bespoke itineraries built with your recommendations of places dine, visit and explore to make sure your guests get the most out of their stay. Epic drives With so much to see and do across Aberdeen and Aberdeenshire, touring is essential Content hub to make your way through the must-see list. Take a look at the below terms. We know a picture tells a thousand words. That’s why we’ve commissioned inspiring new imagery that highlights the very best of Aberdeen and Aberdeenshire. Browse our content hub and submit your requests to use our Walking commissioned media throughout your marketing, royalty free. Take Road trips Cycle route tours taking Inspiring your pick of awe-inspiring imagery or engaging videos. Our content with coastal in iconic fit for a hub is constantly evolving, with more content added as it becomes views trails city centre Queen available. Take a look here. sites
Glorious Famed seascape Uncover the Need inspiration? castles - touring our Secret Malts follow the Explore our curated library of itineraries to suggest touring options local Coastal of Aberdeen- Castle Trail shire trail for your visitors. From castle bagging tours to delicious foodie trips Trail and ultimate golfing days to dramatic coastal sights, your guests will definitely be kept busy. See our ideas here.
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