Portland State University PDXScholar Dissertations and Theses Dissertations and Theses Fall 1-9-2020 Rebranding Empire: Consumers, Commodities, and the Empire Marketing Board, 1926-1933 Ashley Kristen Bower Portland State University Follow this and additional works at: https://pdxscholar.library.pdx.edu/open_access_etds Part of the European History Commons Let us know how access to this document benefits ou.y Recommended Citation Bower, Ashley Kristen, "Rebranding Empire: Consumers, Commodities, and the Empire Marketing Board, 1926-1933" (2020). Dissertations and Theses. Paper 5397. https://doi.org/10.15760/etd.7270 This Thesis is brought to you for free and open access. It has been accepted for inclusion in Dissertations and Theses by an authorized administrator of PDXScholar. Please contact us if we can make this document more accessible:
[email protected]. Rebranding Empire: Consumers, Commodities, and the Empire Marketing Board, 1926-1933 by Ashley Kristen Bower A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts in History Thesis Committee: Joseph Bohling, Chair Richard Beyler Chia Yin Hsu Portland State University 2019 Abstract The Empire Marketing Board (EMB) was a British government organization established in 1926 by the Conservative Party, under the authority of Colonial Secretary Leopold Amery. Its goal was to encourage Britons to “Buy Empire,” namely, to buy products from the Dominions and colonies of the British Empire. To encourage consumption, the EMB funded scientific research and economic analyses, as well as publicity for Empire trade in the form of posters, films, educational materials, and government-sponsored events. The Empire Marketing Board attempted to sell the concept of “Empire” to the masses as a new cooperative project which stressed the value of imperial unity.