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The Future of Podcast in Indonesia Biznet New Office with Modern VOLUME XVIII/2 APR 2020 Quarterly Lifestyle & Technology Magazine The Future of Biznet New Office with Modern Podcast in Indonesia Contemporary Concept Contents 12 ARTICLE MAIN ARTICLE 7 ‘Ngabuburit’ Activities that 8 The Future of Podcast in Indonesia You Can Do During Ramadhan 16 Tips & Tricks 5 Tips for a Healthy Ramadhan Fasting 20 Did You Know 5 Interesting Facts about ‘Mudik’ in Indonesia 24 Digital Updates Now and Then, Roti Bakar Eddy Remains Popular 26 Hot News Pacific Telecommunications Council 2020 FIBA Asia Cup 2021 Qualifier Biznet IPTV Media Launching 32 Biznet Timelines & Milestone 34 Biznet Fiber 53 Coverage Area 86 Biznet Office Location 88 Global Network 28 FEATURE NEWS 90 Ping Time Biznet Data Center Offers Improved and High Quality Service 4 | Inspire | VOL XVIII/2 Apr Contents 22 PROFILE Willy Agustianto, Biznet Official Triathlete Who Falls in Love with Triathlon 18 SERVICE FEATURE Biznet New Office with Modern Contemporary Concept Cover: Biznet New Lounge Contact us for comments, suggestions and subscriptions Editor [email protected] Head Office MidPlaza 2, 8th Floor Jl. Jend. Sudirman Kav. 10 - 11 Jakarta 10220 - Indonesia Tel: +62-21-57998888 Fax: +62-21-5700580 biznetnetworks.com Linting Lake 32 images: Pariwisata Sumut - www.urbanasia.media.com Published by DESTINATION 5 Must Visit Tourist Spots in Medan EDITORIAL TEAM Renya Sativa Nadira Dionny Aprianti Aliza Andréa Nuringtyas Ari Perwira Chairunisa Jatin Hidayat Marcella Sopacua Writer & Editor Writer Writer Writer Writer Writer Graphic Designer 5 | Inspire | VOL XVIII/2 Apr From The Editor Welcoming Ramadhan with Joy and Happiness Adi Kusma | [email protected] There is one important advantage that Internet can offer, Ada satu manfaat penting yang ditawarkan oleh which is a wide opportunity for everyone to be creative kehadiran Internet, yaitu membuka kesempatan untuk and innovative. People can use the Internet to become a siapapun berkarya dan berinovasi. Semua orang dapat blogger, content creator and celebgram, and also youtuber. memanfaatkan Internet untuk menjadi blogger, content In this past view years Indonesia has also welcomed a creator, celebgram, dan juga youtuber. Beberapa tahun new and fresh broadcasting media that people can access belakangan, Indonesia pun telah menyambuh hadirnya online, called Podcast. salah satu media broadcasting yang dapat diakses secara online, yaitu Podcast. In terms of technology, you know that podcast is not something new, prior widely used as it’s right now, there Dari segi teknologi, kita semua mungkin tahu kalau is another audio content applications such as Soundcloud. podcast sebenarnya bukan hal baru, karena sebelum At first glance, podcast might sounds like radio, but it’s marak digunakan saat ini, kita telah mengenai aplikasi actually quite different. Unlike radio that has a fixed audio lainnya seperti Soundcloud. Sepintas podcast schedule for its programs, in podcast listeners have the terdengar seperti radio, namun sebenarnya kedua cukup freedom and flexibility to listen to its programs whenever berbeda. Tak seperti radio yang memiliki jadwal tetap they want, and to choose programs with certain and untuk semua programnya, di podcast pendengar bebas specific topics. Find more interesting facts about podcast mendengarkan podcast kapan saja sesuai dengan topik in this edition of Inspire, which will give you a new yang ingin didengarkan. Temukan fakta menarik mengenai inspirations to create creative contents. Podcast lainnya di Inspire kali ini, yang akan memberikan inspirasi untuk membuat berbagai konten kreatif. Moreover, we are also giving you a quick peek to our new and freshly-designed office space that we officially Selain itu, kami juga memberikan sedikit ‘bocoran’ tentang opened last January. Our new office at MidPlaza 1 - 17th kantor terbaru Biznet yang telah resmi beroperasi pada Floor was designed by the famous Andra Matin architect bulan Januari yang lalu. Kantor baru kami di MidPlaza 1 with modern contemporary concept and an ambience for - 17th Floor didesain oleh arsitek ternama Andra Matin our team to be more creative and innovative. dengan konsep Modern Contemporary, serta memiliki suasana yang membuat tim kami lebih kreatif dan inovatif. April is near, which means that soon all muslims around the world will be welcoming the holy month of Ramadan April akan hadir sebentar lagi, yang berarti seluruh and Eid al-Fitr. On behalf of the Biznet family, I wish you a umat muslim di dunia akan segera menyambut bulan happy Ramadhan. Hopefully on this holy day you and your suci Ramadhan dan juga Hari Raya Idul Fitri. Mewakili family will be blessed and happy, always. Happy reading! keluarga besar Biznet izinkan saya mengucapkan selamat menjalankan ibadah di bulan Ramadhan. Semoga di momen suci ini seluruh pelanggan dan keluarga diberikan kebahagian dan keberkahan. Selamat membaca! 6 | Inspire | VOL XVIII/2 Apr Main Article The availability of Internet technology is undeniably giving The Future many opportunities for almost everyone in the world today to be more creative and innovative in many ways. of Podcast in Thanks to the Internet, there are new jobs emerging in the world today, including bloggers who create blogs to publish their writings, Instagram celebrities Indonesia or celebgrams, and also vloggers or youtubers who create creative and interesting video contents. In the past few years, the digital world, including in Indonesia, has been enlivened with a new media called Podcast. Podcast is an audio-based content consisting several episodes Aside from being an entertainment media, those who wish to get that we can hear online, or download from the Internet. the latest news updates or to share knowledge often use Podcast, However, some people might have already familiar with and those habits tend to be repeated. It is repeatable because Podcast. Quite similar with the concept of radio broadcasting, Podcast has many advantages that allow listeners to download Podcast in Indonesia has become a new trend that popular since contents to be replayed whenever and wherever they want. For 2017. Podcast continues to grow and believed to become one of those who spend a lot of time on the road, listening to Podcast can the most popular media with high-ranked position in the future, be a good thing to do to stay updated, as well as to be entertained since the total number of Podcast listeners is increasing every at all time, especially when they are on the road. Moreover, people year. can also listen to Podcast while having breakfast, lunch, and dinner, or simply at any occasions, since people can easily listen to Podcast When Podcast was first introduced to the market, most Podcast using their gadgets that stay with them all the time. In other words, creators, commonly known as podcasters, can distribute their Podcast can be an option for many people to spend their free time. audio contents using online audio distribution platforms. Today, Another good thing from Podcast is that listeners don’t have to we can find various digital music streaming platforms that offer spend time for ads or interlude songs just like the radio. Therefore, Podcast distribution channels, from Podcast aggregators or they can continue listening to the topics that they like from the very direct distribution from the podcaster, without any third parties beginning to the very end without any interruption. involved. The new trend has also affected the growing number of both podcasters and Podcast listeners in Indonesia. The more Since 2019 many famous content creators in Indonesia, mostly podcasters create contents with various categories, the more known on YouTube, have started to utilize Podcast. Looking at Podcast listeners will be. how Podcast phenomenon is spreading all around the world, including in Indonesia, Podcast can actually be a good platform Another crucial thing that affects the rise of Podcast is variety for brands of corporations to promote their products and services. of contents. It was announced that various contents could This can also be influenced by the rapid growth of technology, possibly be the main reason for Indonesians to listen to Podcast. which gives more options any business to promote their products Therefore, podcasters will aggressively create various content through Podcast. Moreover, most Podcast listeners are mainly with different categories ranging from lifestyle, education, millennial generations and they are the main target market for health, business, technology, entertainment, horror and any businesses these days. The increasing number of developed many more. As for the rank, local Podcast contents are still platforms in the digital world is indeed pushing business players to dominating. However, Podcast on music is still considered as adjust with the on-going trend, so that their business can continue low in Indonesia because the number of musicians who utilize to grow. Podcast is also still low, although we know that they can actually use Podcast to share their music. When compared to other Through Podcast, a brand can show varieties of contents. When countries, in terms of number of podcasters, listeners, or global public is bored of the same old repeating contents, they will rank, the total number of local music podcasts is still stand at the automatically look for new ones. This kind of habit can be utilized bottom of the list. by a brand to expand their target audience, especially the kind of audience with a tendency to find information through audio media Consistency of the podcasters has also become the most platforms. Through Podcast, audience can find a brand easily, important thing in terms of gaining more listeners. High-ranked as long as the presented contents are related to the audience’s podcasts usually release new content episodes once a week, interests. In the end, a brand can find new and loyal customers minimum. This kind of consistency is highly important in through Podcast, as long as the brand has a good consistency in becoming a top-of-mind Podcast for listeners.
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