RESEARCH, PLANNING & EVALUATION GOLDEN MOUNTAIN BIKE VISITOR STUDY 2011 RESULTS December, 2012 Research, Planning & Evaluation Tourism British Columbia Ministry of Jobs, Tourism and Skills Training 3rd Floor-1803 Douglas St. Victoria, British Columbia V8W 9W5 Web: http://www.jtst.gov.bc.ca/research/ Email:
[email protected] Phone: 250-387-1567 Golden Mountain Bike Visitor Study - Summer 2011 Acknowledgements The 2011 Golden Mountain Bike Visitor Study was a comprehensive survey of mountain bike travellers to Golden between July 1 and September 5, 2011. The Golden Mountain Bike Visitor Study was a partnership between Tourism British Columbia (part of the Ministry of Jobs, Tourism and Skills Training), Western Mountain Bike Tourism Association and Tourism Golden. Partial funding for the data collection was provided by the Town of Golden Resort Municipality Fund. Tourism British Columbia and partners would like to gratefully acknowledge the Recreation Sites and Trails Branch for providing trail counters, the Golden Cycling Club for the management of trail counters and Kicking Horse Resort in Golden that assisted the project by providing access for interviewers. We would also like to thank Kicking Horse Country Chamber of Commerce, Derailed Sports, and Summit Cycle for their support and feedback. Research, Planning and Evaluation, Tourism British Columbia i Golden Mountain Bike Visitor Study - Summer 2011 Executive Summary The purpose of this study was to develop a profile of mountain bikers who visited Golden in terms of their traveller and trip characteristics. Travellers were interviewed at trailheads while mountain biking on one of the four trail networks in Golden (Kicking Horse Mountain Resort, Moon Raker at Cedar Lake , Mount 7 at Reflection Lake, and CBT Mainline Trail at Columbia Bridge).