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Unexplored Tourism Destinations of India Figure 1: Foreign Tourist Arrivals and Domestic Tourist Visits in India

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Unexplored Tourism Destinations of India Figure 1: Foreign Tourist Arrivals and Domestic Tourist Visits in India Unexplored Knowledge Partner tourism destinations of India Unexplored Knowledge Partner tourism destinations of India Statement of limiting conditions The inferences/analyses made by EY and FICCI in this report are based on information collated through limited primary research, secondary research and our knowledge of the industry. We have taken due care to validate the authenticity and correctness of the information from various sources, but no representations or warranty, expressed or implied, is given by EY or FICCI any of its respective partners, officers, employees or agents as to the accuracy or completeness of the information, data or opinions provided to us by third parties or secondary sources. Nothing contained herein, to the contrary and in no event shall EY or FICCI be liable for any loss of profit or revenues and any direct, incidental or consequential damages incurred by the client or any other reader of this report. Table of Contents Executive summary................................................................................01 1. Unexplored tourism destinations in India ..........................................09 1.1 Auroville (Tamil Nadu) ...............................................................10 1.2 Chitrakoot (Madhya Pradesh) ......................................................11 1.3 Desert camps of Rajasthan (Rajasthan) .........................................13 1.4 Diu (Daman & Diu) ....................................................................14 1.5 Dudhwa National Park (Uttar Pradesh) ..........................................16 1.6 Elephanta Caves (Maharashtra) ...................................................17 1.7 Hampi (Karnataka) ...................................................................19 1.8 Lahaul and Spiti (Himachal Pradesh) ............................................20 1.9 Majuli Island (Assam) ................................................................22 1.10 Great Rann of Kutch (Gujarat) .....................................................24 1.11 Sundarbans Delta (West Bengal)..................................................25 1.12 Gurez/Gurais (Jammu and Kashmir) .............................................26 2 Conclusion .....................................................................................29 Executive Summary Executive Summary The Indian tourism and hospitality industry has emerged as the largest service sector in India. Although the countryis the seventh-largest in the world in terms of its geographical area, it is unparalleled in its beauty, uniqueness, culture and history, which make it a top tourist destination. India sees the 11th largest tourist inflow in the Tourist inflow into India Asia-Pacific region and the 42nd worldwide, grew at 7% year-on-year according to India Tourism Statistics 2013. Its from 2010 to 2014. tourism industry is flourishing due to an increase in foreign tourist arrivals and a larger number of Indians travelling to domestic destinations. Tourist inflow into the country grew at 7% annually from 2010 to 2014. In 2013, India had 6.97 million registered foreign tourist arrivals — 0.64% of the total foreign tourist traffic in the world. In 2014, the tourism sector contributed INR7.64 trillion to the GDP and provided employment to 36.7 million people. By the end of 2015, these numbers are expected to increase to INR8.22 trillion and 37.4 million respectively. This would mean that tourism will account for 7% of India's GDP in 2015. In 2014, travel and tourism investments in India accounted for INR2.11 trillion or 6.2% of the total investments – which is expected to rise by 9.3% in 2015.1 1“Travel and tourism industry to grow 7.5% in 2015: report”, Live Mint, http://www.livemint.com/Politics/h3ejs6Bz6NJ0BOW86ar1VL/Travel-and-tourism-industry-to-grow-75-in-2015- report.html, accessed 24 March 2015 02 | Unexplored tourism destinations of India Figure 1: Foreign tourist arrivals and domestic tourist visits in India 8.0 7.00 7.46 6.30 6.50 5.70 6.0 5.10 5.20 5.10 4.40 3.90 4.0 2.0 0.86 1.05 1.15 0.39 0.46 0.53 0.56 0.67 0.75 0.0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Foreign tourist arrivals (in million) Domestic tourist visits to all states and UTs (in billion) Data for 'Domestic Tourist visits' was not available for the year 2014 Source: “India Tourism Statistics 2013 at a glance”, Ministry of Tourism, India While the Government has been mainly focusing on more famous tourist destinations such as those in Rajasthan, Kerala and Gujarat; there are many other unique destinations with significant tourism potential, which, if developed and positioned intelligently, can add to the growth of the tourism sector in India. Figure 2: Growth Rate of foreign tourist arrivals and domestic tourist visits in India 0.25 0.2 0.15 0.1 0.05 0 -0.05 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Growth rate (foreign tourists) Growth rate (domestic tourists) Data for 'Domestic Tourist visits' was not available for the year 2014 Source: “India Tourism Statistics 2013 at a glance”, Ministry of Tourism, India With the Central Government realizing the importance of tourism in India's economic development by according it priority sector status in the Twelfth Five Year Plan, the tourism sector is set to grow rapidly in coming years. The Government has also taken several steps to promote tourism, e.g., by introducing visa-on-arrival schemes for as many as 43 countries, increasing the Budget outlay for the Ministry of Tourism by 33% in 2015 and mulling expansion of the scope of the Leave Travel Allowance/Leave Travel Concession (LTA/LTC) to hotels and other expenses. This year's Budget also found special mention of heritage sites such as Hampi,the Elephanta Caves and the Varanasi temple town, among others, to focus on their development. Unexplored tourism destinations of India| 03 Some unexplored tourism destinations have been exploredas part of FICCI's focus on the growth of India's tourism sector, and upcoming themes and projects across the country to attract tourists. This report provides information in a nutshell on each of these destinations, focusing on their main attractions, their connectivity and availability of accomodation facilities in them. Some destinations as mentioned in the current year's budget have been picked up as well. While most of the destinations are selected basedon industry interactions and trends. Diverse destinations have been covered, ranging from the Majuli Islands — the largest river islands in the Indian sub-continent — to Auroville – a spiritual center near Pondicherry and the desert camps of Rajasthan. A snapshot of the 12chosen destinations with each of their main attractions is presented below: Destination State Category Main attraction Auroville Tamil Nadu Wildlife/Spiritual 4Spiritual center at the heart of the city 4Surrounding greenbelt providing ample opportunity for development of wildlife tourism Chitrakoot Madhya Pradesh Religious 4Spiritual legacy of town dating back to the period of the Ramayana – purported to be home to Lord Ram for a large part of his 14-year exile Desert camps Rajasthan Adventure/Nature 4Fully equipped tent in Rajasthan accommodation in the desert with toilet facilities, electricity and food 4Camel safaris over sand dunes Diu Daman & Diu Adventure/Nature 4Unique mix of heritage including / Heritage forts, museums and caves with beautiful beaches. Dudhwa Uttar Pradesh Nature/Adventure 4Home to animals such as the tiger, National Park / Wildlife the swamp deer – Barasingha, the one-horned rhinoceros — and various other animals including almost 400 species of resident and migratory birds 04 | Unexplored tourism destinations of India Destination State Category Main attraction Elephanta Maharashtra Heritage 4A United Nations Educational, Caves Scientific and Cultural Organization (UNESCO) World Heritage Site since 1987 with beautiful rock-cut caves with stone carvings of Hindu gods and goddesses Hampi Karnataka Heritage 4A UNESCO World Heritage Site since 1986 with remains dating back to the 7th century. Lahaul and Jammu & Adventure/Nature 4Beautiful scenery and Buddhist Spiti Kashmir / Religious monasteries the major tourist attraction of the district 4Adventure activities such as skiing, yak safaris and trekking popular Majuli Island Assam Nature/Wildlife/ 4One of the largest river islands in Religious the world; home to many different types of plants and animals. 4Also houses 36 monasteries (as of April 2013) known as satras Great Rann Gujarat Adventure/Nature 4Largest salt desert in the world of Kutch 4Rann Utsav – annual winter festival with music and dance programs, cultural shows, camel safaris, food festivals, etc. Sundarbans West Bengal Nature/Wildlife 4Largest single block of tidal Delta halophytic2 mangrove forest in the world 4Sundarbans National Park is a national park, a tiger reserve and a biosphere reserve Gurez Jammu and Nature/Adventure 4Famous for its natural beauty, Kashmir being located in a valley surrounded by snowcapped mountains 4Has historical significance and fell along a section of the ancient Silk Route 4Culture and language of the native tribe is different from that of the rest of the Kashmir 2Halophyte - A halophyte is a plant that grows in waters of high salinity, coming into contact with saline water through its roots or by salt spray, such as in saline semi-deserts, mangrove swamps, marshes and sloughs, and seashores. Unexplored tourism destinations of India| 05 A study of these locations indicates that they have huge untapped
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