20-Year Perspective Plan for Daman &
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GOVERNMENT OF INDIA MINISTRY OF TOURISM AND CULTURE DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION Final report On 20-YEAR PERSPECTIVE PLAN FOR DAMAN & DIU December 2002 CONSULTANCY SERVICES A division of Tata Sons Limited Vidyasagar Building, Raheja Township Near Saibaba Temple, Malad (E) Mumbai – 400 097, India Telephone: 022 - 8774081 Fax: 022 - 8777441 EXECUTIVE SUMMARY The 20 years tourism perspective plan for Daman & Diu is prepared separately based on the detailed evaluation of the existing and potential tourism resources and infrastructure, tourism trends analysis, interaction with various stakeholders in the region, and the tourist preferences as revealed by the tourist survey. Daman & Diu have a mix of natural and manmade attractions. The Major Tourism Drivers and attractions in Daman can be categorised two heads: Heritage Attractions and Waterfront Attractions. In addition to these there are religious attractions and man made attractions too like Water Park, Gardens etc. The Major Tourism Drivers and attractions in Diu can be categorised two heads: Beach Attractions and Heritage Attractions. There are also other attractions like religious attractions, Caves etc. All the tourism attractions are assessed and evaluated in terms of its existing situation vis-à-vis its quality, amenities, infrastructure, popularity etc., the tourism development potential of these sites etc. The current tourism trend in Daman is mainly the domestic tourists from the nearby towns and cities like Surat, Nasik, Mumbai, etc. of the states Gujarat and Maharashtra. They are either leisure tourists or business/ conference tourists. The current tourist visitation to Diu is mainly from the neighbouring state of Gujarat. Diu, inspite of having the right mix to grow as a tourist destination, has restricted visitation mainly due to the difficulty in accessibility to Diu. Based on the tourism resource assessment, SWOT analysis, demand estimation and market study, unique tourism development plans have been proposed for both Daman and Diu. DAMAN: Proposed Tourism Development The tourism development plans in Daman have been categorized under two main developments viz. Heritage Development Plan & Water Front Development Plan. Heritage and Water Front Tourism are also proposed to be the unique selling feature of the Daman region. The Heritage development plan includes development plan for the Moti Daman Fort, Nani Daman Fort, heritage structures in Daman like Churches, old Portuguese buildings, etc. One of the major tourist products proposed is the heritage walk through the Moti Daman Fort area and surrounding Portuguese settlements, which would further accentuated by products like heritage cuisine, cultural shows etc. Moti Daman & Nani Daman Fort is proposed to be conserved and developed so as to portray Daman as the city of Twin forts. The Water Front development plan includes development and maintenance of Devka Beach, development of Jampore Beach, development and promotion of the Sangam Area (meeting point of the Daman Ganga River and the Arabian Sea) and the development of the upstream Daman Ganga river area. i The Devka and the Jampore Beaches are proposed to have an arrival plaza with tourist reception centre, oragnised parking, cloakrooms, proper signages, etc. Jampore Beach is also proposed to have water sports, development of quality restuarnts, etc. The entire coastal stretch is proposed to have a retaining wall to avoid beach erosion. The Sangam Area development is proposed to include development of Bandstand, the Nani Daman and Moti Daman Jetty area. The Sangam area will also offer ferry service as a conveyance mode between the two forts. The existing narrow bridge connecting the two forts is proposed to be cantilevered for developing it as a viewing spot. The upstream of the river is proposed to be developed with all ranges of activities for family and business tourists. It would offer a full fledged club house cum water front tourism products to the tourists. Market Assessment Based on the past tourist arrivals, the above mentioned tourism products proposed to be developed and developments planned for the region, the annual tourist traffic is estimated to increase to 927,000 by the year 2022 growing at a CAGR of 2.51% per annum. The table below details the tourist arrivals estimated for each of the four phases. Phase / Year Estimated Tourist Arrivals Phase I / 2004 602899 Phase II / 2010 768907 Phase III / 2016 870065 Phase IV/ 2022 927322 Tourist amenities and facilities: Based on the assessment of each aspect of the destination including the cultural and physical attractions, the developments proposed and the estimated tourist arrivals, various developments required sub region wise for tourist satisfaction have been proposed with quantitative details and costs in Chapter 5. This includes number of beds proposed to be developed (table below) at various parts of Daman, tourist facilitation centre, restaurants/ eateries, tourist guides, etc by the year 2022. Phase Year No. of rooms Phase I 2003 – 2004 179 Phase II 2005 – 2010 460 Phase III 2011 – 2016 262 Phase IV 2017 – 2022 150 Total 2003 – 2022 1051 Initial Environment Examination Initial Environment assessment was integrated with the feasibility studies to ensure that development is environmentally sound and sustainable, and that any environmental consequences are recognised early and taken into account in project design which would include avoiding, mitigating or compensating for adverse impacts. ii Marketing Plan A detailed marketing plan has been proposed to position Daman as an affordable and easily accessible “water based tourist destination with a heritage backdrop”. The core geographic tourist segments includes domestic tourists from the neighboring states of Gujarat, Maharashtra and Madhya Pradesh and international tourists from Western European and Asian countries embarking to India from Mumbai. The activity based tourist segments targeted are the general touring market and the special interest segment including adventure travelers, cultural travelers, backpackers and the meetings, incentives & conference visitors. Distribution channels and promotion strategy unique to each segment has been proposed for effective differentiation and positioning of the Daman. A list of various media material also has been detailed in the marketing plan. Employment generation and Cost Benefit Analysis: The employment estimated to be generated by the project is as given phase wise in the table below. The estimation is based on the tourism employment multiplier of India and the average tourist expenditure calculated. Phase Year Employment Generated Phase I 2004 19281 Phase II 2010 20076 Phase III 2016 20905 Phase IV 2022 21768 The cost benefit analysis for the total expenditure was done based on the per capita expenditure of the tourist traffic estimated and the costs estimated under the heads of the core infrastructure, tourist amenities, human resource development, accommodation, and marketing and promotion given as investment heads below. Break even is reached in the year 2011. Implementation and Investment Total investments envisaged for the development of Daman as a tourist destination is as below, giving details of investments required under major heads in the four phases of development . Investments (in Rs lacs) Investment Head Phase I Phase II Phase III Phase IV Total 2003 - 2004 2005-2010 2011-2016 2017-2022 2003-2022 Core Infrastructure 30.00 * * * 30.00 Tourism Infrastructure 50.15 170.99 102.32 53.42 364.88 Accommodation 350.00 900.00 375.00 285.00 1910.00 Mktg and promotion 215.00 277.50 175.00 435.00 1102.50 HRD 1.99 6.54 7.04 5.61 21.18 Total 647.14 1355.03 659.36 779.03 3440.56 * The core infrastructure development required for supporting the estimated tourist inflow at Daman is already proposed and budgeted for in the Tenth five year plan (analysed in the Chapter C Implementation plan of the report) of the union territory. iii DIU: Proposed Tourism Development: The tourism development plans in Diu include development and conservation of heritage structure in Diu and development plans for the various beach stretches in Diu. The Diu Fort development plan proposed includes restoration of the fort walls, conservation of the Chapels, preservation of the statues, and implementation of self explanatory signages giving needed information on the fort and guiding the tourist flow within. The Panikotha development plan proposed includes construction of a floating jetty to make the heritage more accessible to the tourists, development of the hall for light and sound show, purchase of small craft boats for accessibility during low tide, and implementation of informative signages about the structure and the light and sound show at the jetty. The Diu town tourism development plan proposes tourism attractions like Diu Darshan rides in pollution free road trains, development of crafts emporium, shopping malls, refreshment areas and effective signages giving directions, distances, other tourist spots in Diu, etc. The beaches are proposed to be developed in five different character stretches i.e. Ghogla Beach, Nagoa Beach, Chakratirth – Jallandhar Beach stretch, Khodhidhar – Gomtimata Beach stretch, and the Simbor Beach, thus projecting Diu as an island destination. The main attraction will be the Coastal Trail development along the coast of the island primarily intended for pedestrian tourism. The Nagoa Beach is primarily targeted at the leisure tourists. The development plan includes construction