OLYMPIC BID Brent Greenberg | Cody Kuch | Noah Skladan | Travis Wood TABLE of CONTENTS

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OLYMPIC BID Brent Greenberg | Cody Kuch | Noah Skladan | Travis Wood TABLE OF CONTENTS

VISION (Brent)...... 3 CANDIDATE COUNTRY (Brent)...... 4 CANDIDATE CITY (Brent)...... 5 CUSTOMS AND IMMIGRATION (Brent)...... 7 ENVIRONMENT (Brent)...... 9 SECURITY (Brent)...... 11 MEDICAL SERVICES (Brent)...... 13 OLYMPIC VILLAGE (Travis)...... 15 ACCOMMODATIONS (Travis)...... 20 TRANSPORTATION (Cody)...... 25 PROGRAM OF THE OLYMPIC GAMES (Brent).....28 VENUES (Noah)...... 33 MEDIA OPERATIONS (Brent)...... 42 FINANCE (Cody)...... 44 MARKETING (Brent)...... 46 LEGAL (Brent)...... 48 CONCLUSION (Brent)...... 49 REFERENCES...... 50

2 VISION

With previous successful experience hosting the 2002 Winter Olympics, Salt Lake City stands ready to host the XXV Winter Olympic Games and make them the most globally popular sporting event in history. Our vision is to leverage the city’s state-of-the-art technology and urban infrastructure along with our diverse multi-cultural population to fuel the 2026 games to shine brighter than ever before. The following proposal will describe our plan and map out how Salt Lake City will be the best choice host city for the 2026 Olympic Games. The proposal highlights the reasons why Salt Lake City is the best choice to host the 2026 Winter Olympics. Please take heed to the following information provided as it will prove why Salt Lake City is the right choice to host the 2026 Winter Olympics. We are certain the information provided will exceed all standards and we are con- fident that the committee will make the right choice by choosing Salt Lake City, Utah for the 2026 Winter Olym- pics. Sincerely, The Salt Lake City Games Organizing Committee

3 CANDIDATE COUNTRY

The United States of America is a federal republic in which the President, Congress and Federal Courts share powers reserved to the national government according to the Consitution. The two major parties that have dominated politics since the end of the Civil War in 1865 are the Dem- ocratic Party and Republican Party. The Presidential Election happens every four years with the next election occuring in 2020. If current President Donald Trump is re-elected in 2020, he will not be President during the 2026 Games. Senators serve six years in office before re-election. Around one-third of Senate seats are re-elected every 2 years. The House of Representitives has elections every 2 years for every seat. The next national election will be in 2018. The United States has formal diplomatic relations with most nations. This includes all U.N. members states, exclud- ing Bhutan, Iran, North Korea and Syria. The United States has participated in every Olympic Games since the modern games inception, with the exception 1980 Summer Olym- pics in Moscow.

4 CANDIDATE CITY

Salt Lake City is one of the most up-and-coming cities in the United States. With in- come per capita ($29,972), greater than the national average ($28,889) the economy is thriving with almost 45% of residents graduated from college. Salt Lake City is the sixth-best performing city in the United States (Forbes, 2011). A thriving economy and rich history, Salt Lake City is suited to host the 2026 Winter Olympics. In 1847, Salt Lake City was founded by a group of Mormon pioneers led by Bringham Young. The 1848 California Gold Rush then brought emigrants to Salt Lake City as a stop on their way to fulfill their American Dream. When the Transcontinental Railroad was completed in 1869, the “City of the Saints” was first connected to the east coast and brought travellers to see the great city. From 1860 to 1920, hundreds of copper, silver, gold and lead mines were opened in the surrounding area of the city. Some stayed to make, and to lose, their for- tunes in the mining business.

5 CANDIDATE CITY

In the early 1900s, Salt Lake City began to take its present shape as the state capital building and many other historical buildings were constructed. Electronic trolleys were installed and helped transfer people all around the city. City parks, sewar systems and street lighting were installed, and streets were paved. Between 1900-1930, the population in Salt Lake City nearly tripled. Moving forward to the 1960s, the Mormon Church invested over $40 million to help revitilize the downtown area as the suburbs became more popular. Since the 1980s, Salt Lake City has added multiple convention cen- ters, a new runway at Salt Lake City International Airport and a multi-level parking garage. As convention business grew in the area, the 2002 Winter Olympics came to Salt Lake City which sparked the local hotel industry. Over 2,000 rooms were added to hotels all around the city, now offering over 15,000 available rooms. The Salt Palace Convention Center also underwent expansion in anticipation for the games. It expanded to 53 meeting rooms, 370,000 square feet of exhibit space and a 45,000 square foot ballroom. Transportation projects include the reconstruc- tion of the Interstate 15 Highway and the launch of TRAX, a $312 million light-rail system which transports passangers north and south through the Salt Lake valley and downtown.

6 CUSTOMS AND IMMIGRATION All incoming athletes and spectators must abide by the formalities and policies listed below: • Foreign attendees of the Olympic Games flying into the U.S. will make Salt Lake City Inter- national Airport their final destination. Travelers must pass through customs at the first point of entry into the United States. • Foreigners entering via land and sea will go through customs upon entry to the United States. • Salt Lake City guarantees entry of certain personnel to the United States for the Games, and government visas will be handled by the respective countries of the personnel entering the country. • All standard immigration/visiting processes will apply. Athletes will have their documenta- tion and US Government visas handled by the Salt Lake City Olympic Committee and other committees. The Winter Olympics will have staff to assist with this process. • The United States Federal Government will implement regulations for athletes to be screened for life-threatening illnesses that could cause an epidemic upon entry to the country, as per standard for most international events. • Salt Lake City and the United States will ensure all holders of the Winter Olympic Identity Cards and official residents (Game staff, media representives, etc.) will be able to perform their function and tasks of the Games, as well as for a period not exceeding one month before the Opening and two weeks after the Closing Ceremonies of the Paralympics.. • Salt Lake City and the United States Customs and Border Protection will work together to

7 CUSTOMS AND IMMIGRATION

create a temporarily-revised customs policy to ensure that all items deemed necessary for the Olympic Games will be let into the country as quickly, safely and easily as possible. To be eligible for this temporarily-revised customs policy, items in question must be used only for the preparation and execution of the Winter Olympics. • All accepted items under the temporarily-revised customs policy include: Athletic equipment needed to train/participate in events at the Olympics. Any equipment needed for broadcasting the Olympics. Any materials needed for production of the ceremonial events at the Olympics. Gifts/Rewards for participating athletes at the Olympics. Approved pharmaceuticals and medication needed for competing athletes at the Olympics. Equipment needed for marketing the Olympics. Giveaway items for athletes, spectators and sponsors of the Olympics. • All foreign athletes and visitors will receive hospitality service from the accomodations staff to help make their stay in the United States for the 2026 Winter Olympics an enjoy- able and eventful one.

8 ENVIRONMENT

Water Quality Salt Lake City drinking water complies with or exceeds all Environmental Protection Agency requirements. Water is fed through pipes to the city and if fully treated after coming from mountain streams. Salt Lake City Public Utilities prides itself on the excellent drinking water provided to its consumers. Tap water is safe to drink so all athletes will have adequate access to drinking water. Air Quality Air quality is rated on a scale from 1-500 according to airnow.gov with 1 being the optimum air quality. Salt Lake City received a score of 26/500 which put Salt Lake City in the “Good” category, missing “Great” by just one point.

4,266Above ft Sea Level 26/500Airnow.gov Air Quality Rating

25.5°FAverage February Low 43.4°FAverage February High

9 ENVIRONMENT

Children’s Environmental Health/Environmental Jus- tice Geographic Initiative The CEH/EJ is a showcase project initiated by the Envi- ronmental Protection Agency (EPA), in partnership with the state, which focuses on coordinating environmental programs and achieving measurable improvements in children’s health. The initiative is a two year project which will identify and reduce children’s exposure to contami- nants from multiple pathways - air, land, and water. SLC Green SLC Green is comprised of award winning environmental programs that continue to help us conserve resources, reduce pollution, slow climate change and ensure a healthy, sustainable future for Salt Lake City. SLC Green will help reduce the carbon footprint in Salt Lake City by 20% by 2020. The City has also completed its first

greenhouse gas inventory and looks to reduce 1.3 million metric tons of carbon dioxide emissions by 2020. SLC Green key initiatives for the near future are to increase liveability in Salt Lake City, make Salt Lake more sustainable and increase initiatives to track key metrics and milestones throughout the City.

10 SECURITY

Salt Lake City offers a strong sense of personal safety and security to those who work, live and play in the city - residents and visitors alike. There is a highrespect for the law and order, a respect that is enhanced by the professional and courteous public services. Salt Lake City has history with providing protection for large groups, as it was the host of the 2002 Winter Olympics, only five months following the 9/11 terrorist attack. Security for the 2026 Games will be planned and operationalized by an integrated team involving all levels of policing, and government agencies, under a unified chain of com- mand that employs state-of-the-art security and monitoring technology to protect Games venues, participants and spectators. The Integrated Security Team (IST) will be comprised of security partners at the mu- nicipal, provincial, and federal levels. The IST will assume all responsibility for planning and operating security at the Games. The Salt Lake City Police Department will be a force in the IST. To cover the increase of visitors, the IST will recruit 1,000 private security personnel and 500 security volunteers. Resources will be drawn from surrounding cities such as West Valley City and Provo to account for the international draw. General Risks

Secure Games venues, from the sport venues to the hotels, will be protected using teams of physical and technological security to detect and prevent unauthorized entry of persons, vehicles, weapons and substances. Each venue will be subject to an ongoing threat-risk assessment to allow for the application of appropriate security measures. Security measures may include physical barriers (fencing and barricades around the venues), physical surveillance, video surveillance, security patrols, and physical searches of persons and vehicles.

11 SECURITY

Security has become the most important topic of dis- cussion for hosting major events. The IST will also include undercover SWAT disguised as visitors. For added security, there will be metal detectors and body scanners at every venue entrance and exit. Major security officials within Salt Lake City and the IST will have security meetings each morning of the Games to discuss the plan of action for the day and any issues that have occurred. Salt Lake City has set safety as the number one priority. At the hotel, there will be security teams to watch over the athletes at night and to be there in case any problems arise. Salt Lake City Winter Olympics Games Organizing Com- mittee is working diligently with the IST to provide instruction pamphlets to the athletes and their families. The pamphlets will include tourism recommendations for them during their visit, including important tips about traveling around the city. Even though there will be high levels of security surrounding the games, the police of the city will be on alert in high-risk areas. Our goal is for attendees to feel secure during their stay.

12 MEDICAL SERVICES

Medical Services at the Games Medical teams will be available at all time at multiple locations for our athletes and spectators. Medical services will be present for the Games and spread throughout every Olympic venue and other accomodating hotels and areas. Depending on the severity of the injury, athletes and spectators will be taken to the nearest hospital, trauma patients will go to University of Utah Health Care - Hospital and Clinic, which has a level one trauma center. During the two week, three weekend event, medical services will be available 24 hours. First Aid At each venue there will be at least two medical service tents available and first aid services, for athletes, fans and volunteers. All of the public will have access to speak with a medical aid and have access to the hospitals for emergencies. Emergency Medical Services (EMS) Throughout the venues, EMS will be available to both athletes and spectators for ex- treme circumstances. Each venue will have a specific medical team for athletes and a spe-

13 MEDICAL SERVICES

cific team for spectators to ensure both have enough attention when needed. If needed, the emergency medical team (EMT) will take the patient to the nearest hospital to ensure the quickest access to needed materials for treatment. Salt Lake City has eight hospitals within the city limits and all will be equipped to handle needed treatments for all situations. Anti-Doping Control The IOC Medical and Scientific Commission will take the lead on anti-doping procedures for the 2026 Games. They will oversee all doping control processes on-site, which are in full compliance with the IOC Anti-Doping Rules, the World Anti-Doping Code and the International Standard for Testing and Investigations. Salt Lake City 2026 will enforce anti-doping measures with strict adherence to IOC policies. With almost 3,000 athletes competing in the Games, over 125 will need to be tested each day. The IOC Medical and Scientific Commission will have designated laboratory at a single hospital to conduct testing and be protected by local police to ensure absolutely no tampering occurs.

14 OLYMPIC VILLAGE

UNIVERSITY OF UTAH Chapel Glen 80/90/102 Connor St., Salt Lake City, Utah 84113 FAST FACTS • Used for coaches and team personnel • Three buildings with three floors in each • Twin XL beds • Nearby shuttle stop • Kitchenettes in each building • 24-hour fitness facility • High-speed internet • Cable-TV with HBO • Laundry services

15 OLYMPIC VILLAGE

UNIVERSITY OF UTAH Gateway Heights 120/160 Connor St., Salt Lake City, Utah 84113 FAST FACTS • Used for media • Suite style • Twin XL beds, desk, chair, dresser • Adjacent to dining hall • High-speed internet • Cable-TV with HBO • Laundry services

16 OLYMPIC VILLAGE

UNIVERSITY OF UTAH Sage Point 220 Connor St., Salt Lake City, Utah 84113 FAST FACTS • Main athlete hub • Five buildings • Includes twin XL bed, desk, chair, dresser and couch. • Lounge space • 24-hour fitness room • Kitchenettes on each floor • High-speed internet • Cable-TV with HBO • Laundry services

17 OLYMPIC VILLAGE

UNIVERSITY OF UTAH Shoreline Ridge 220 Connor St., Salt Lake City, Utah 84113 FAST FACTS • Apartment style hous- ing • Includes twin XL bed, desk, chair, dresser and couch. • High-speed internet

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18 91163X OLYMPIC VILLAGE

UNIVERSITY OF UTAH Benchmark Plaza 5 Heritage Center, Salt Lake City, UT 84120 FAST FACTS • 2/3/4 bedroom apart- ments • Includes twin XL bed, desk, chair, dresser, couch, kitchen table and chairs • Computer lab • High-speed internet • Cable TV with HBO • Laundry services

19 ACCOMMODATIONS

15 W 200 St., Salt Lake City, UT 84101

Kimpton Hotel Monaco • 225 Guest Rooms This hip, upscale hotel in a historic building • 3,100 ft. of Meeting Rooms is a 6-minute walk from the Salt Palace • Free WiFi Convention Center and a 10-minute walk from Temple Square. Perks include an • Pool on-site New American restuarant, fitness • Airport Shuttle center and ski services, as well as compli- • Spa mentary morning coffee, a wine reception • Smoke Free and use of bikes. • Flat-screen TV’s • iPod Docks 20 ACCOMMODATIONS

110 W 600 St., Salt Lake City, UT 84101

Double Tree Suites by Hilton Head This modern all-suite hotel in the center city • All-Suite Accommodations is 5 blocks from Interstate 15 and a block • Free WiFi from the TRAX light rail with airport access. • Indoor Pool Suites with separate living rooms offer contemporary decor and custom-designed • Fitness Center beds, plus flat-screen TVs, minifridges, mi- • 5,000 Sq. Ft. of Meet- crowaves and free WiFi. ing Rooms • Airport Shuttle • Smoke Free

21 ACCOMMODATIONS

425 300 W, Salt Lake City, UT 84101

Hampton Inn Downtown Salt Lake • 158 Guest Rooms This modern hotel is a 10-minute walk from • Free WiFi Salt Palace Convention Center and a 0.6-mile drive from the Salt Lake City Amtrak station. • Indoor Pool Casual rooms include free Wi-Fi and flat- • Airport Shuttle screen TVs with HD channels, plus custom-de- • 24-hour Fitness Center signed beds, desks and coffeemakers. Suites • Meeting Space add separate living areas and pull-out sofas. • Business Center Some suites offer whirlpool tubs. • Daily Breakfast

22 ACCOMMODATIONS

150 W 500 S, Salt Lake City, UT 84101

Sheraton Salt Lake City This straightforward hotel is a 5-minute walk from • 362 Guest Rooms the Courthouse TRAX station, a 14-minute walk from Salt Palace Convention Center and 5.7 miles • WiFi from Salt Lake City International Airport. • Breakfast Services The airy, casual rooms have WiFi and 42-inch TVs; • Club and Suite Style most also have balconies. Club rooms include free in-room WiFi, plus breakfast and snacks in the Rooms lounge. Suites are available as split-level or open • 33,000 sq ft of event plan, and add living rooms with pull-out sofas. space • Smoke Free

23 ACCOMMODATIONS

75 S W Temple, Salt Lake City, UT 84101

Salt Lake Marriott at City Creek This contemporary hotel is next to Salt Palace • 510 Guest Rooms Convention Center and 6.6 miles from Salt Lake • IOC Officials City International Airport. The modern rooms have desks, flat-screen TVs with premium cable • Free WiFi channels, and coffeemakers. WiFi is available. • Indoor Pool Upgraded rooms have minifridges and views. • 22,000 sq ft of event Amenities include free WiFi in the lobby, 12 meeting rooms and a business center, plus paid space parking. The property offers a restaurant for • Fitness Center American cuisine, as well as an outdoor pool, hot • Airport Shuttle tub, sauna and fitness center. • Premium TV 24 TRANSPORTATION

Mission Statement The transportation services mission is to provide safe, economical, and appropriate transportation to the Salt Lake City Winter Olympics athletes, coaches, public and media. Getting to Salt Lake City Air Travel Salt Lake City International Airport is located 5 miles northwest of downtown Salt Lake City. The airfield consists of three air carri- er runways and a general aviation runway. There are two terminals, five concourses (A-E) and 71 aircraft gates. Delta Airlines, SkyWest Airlines and KLM operate from Terminal Two. All other airlines use serving Salt Lake City use Terminal One. In addition to scheduled international service, the International Terminal is used by chartered flights and U.S. Customs. Roads and Highways In 2002, Salt Lake City and the surrounding areas took advantage of nearly $89 million in federal funds to build and improve access roads to the Olympic venues, improve major interchanges, and reconstruct major rural highways that would experience increases in

25 TRANSPORTATION

traffic from the Olympics. Interstate 80 is the main highway that runs through Salt Lake City and offers easy access to the Olympic village and venues. Those upgrades and additional planned improvements ensure that Salt Lake City will be ready to host another Olympic Games. Public Transportation Salt Lake City public transportation is supported by the TRAX (light rail) and Park City Transit (bus) systems. Both systems will be expanded with extra drivers and staff pre- paring to meet the highest standards for the Olympic Games attendees.

26 TRANSPORTATION

Distance to each venue from the village

Rice-Eccles Stadium: 2.2 miles - 8 minutes Vivint Smart Home Arena: 4.5 miles - 17 minutes Soldier Hollow: 4.5 miles - 17 minutes Maverik Center: 13.3 miles - 24 minutes Utah Olympic Oval: 22.2 miles - 36 minutes Utah Olympic Park: 23.3 miles - 32 minutes Park City Mountain Resort: 27.5 miles - 38 minutes Ice Sheet at Ogden: 34.3 miles - 49 minutes Snowbasin Resort: 44.6 miles - 59 minutes Peaks Ice Arena: 51.7 miles - 61 minutes

27 PROGRAM OF THE OLYMPIC GAMES

Alpine Skiing Biathalon Bobsleigh Cross Country Skiing

Curling Figure Skating Freestyle Skiing Ice Hockey

Luge Nordic Short Track Skeleton Combined Speed Skating

Ski Jumping Snowboarding Speed Skating

28 PROGRAM OF THE OLYMPIC GAMES

29 VENUES - RICE-ECCLES STADIUM

451 South 1400 East, Salt Lake City, Utah 84112

LOCATION EVENTS

45,807CAPACITY • Opening Ceremonies • Closing Ceremonies 1998 ORIGINALLY OPENED 2017 PLANNED RENOVATION Venue Schedule

30 VENUES - PARK CITY MOUNTAIN RESORT

1345 Lowell Avenue, Park City, Utah 84060

LOCATION EVENTS

16,000CAPACITY • Alpine Skiing • Snowboarding 1963 ORIGINALLY OPENED 2014 RENOVATED Venue Schedule

31 VENUES - MAVERIK CENTER

3200 South Decker Lake Drive, West Valley City, Utah 83470

LOCATION EVENTS

12,000CAPACITY • Ice Hockey 1997 ORIGINALLY OPENED 2024 PLANNED RENOVATION Venue Schedule

32 VENUES - PEAKS ICE ARENA

100 N Southern Peaks Blvd, Provo, Utah 84601

LOCATION EVENTS

8,400CAPACITY • Ice Hockey 1998 ORIGINALLY OPENED 2023 PLANNED RENOVATION Venue Schedule

33 VENUES - VIVINT SMART HOME ARENA

301 West South Temple, Salt Lake City, Utah 84101

LOCATION EVENTS

19,911CAPACITY • Figure Skating • Speed Skating 1991 ORIGINALLY OPENED 2017 PLANNED RENOVATION Venue Schedule

34 VENUES - SNOWBASIN RESORT

3925 Snowbasin Road, Huntsville, Utah 84317

LOCATION EVENTS

22,500CAPACITY • Alpine Skiing 1939 ORIGINALLY OPENED 2002 HOSTED 2002 WINTER OLYMPICS - ALPINE SKIING Venue Schedule

35 VENUES - SOLDIER HOLLOW

301 West South Temple, Salt Lake City, Utah 84101

LOCATION EVENTS

15,200CAPACITY • Cross Country Skiing • Biathalon 2000 ORIGINALLY OPENED 2020 PLANNED RENOVATION Venue Schedule

36 VENUES - ICE SHEET AT OGDEN

4390 Harrison Blvd, Ogden, Utah 84403

LOCATION EVENTS

2,000CAPACITY • Curling 1994 ORIGINALLY OPENED 2022 PLANNED RENOVATION Venue Schedule

37 VENUES - UTAH OLYMPIC OVAL

5662 Cougar Lane, Salt Lake City, Utah 84118

LOCATION EVENTS

6,500CAPACITY • Indoor Speed Skating • Short Track Speed Skating 2001 ORIGINALLY OPENED 2025 PLANNED RENOVATION Venue Schedule

38 VENUES - UTAH OLYMPIC PARK

3419 Olympic Parkway, Park City, Utah 84098

LOCATION EVENTS • Bobsleigh • Ski Jumping 18,100SKI JUMPING CAPACITY • Skeleton • Nordic Com- • Luge bined 15,000 SLIDING TRACK CAPACITY

1997OPENED Venue Schedule

39 VENUES - SALT PALACE

Main Press Center and International Broadcast Center

ADDRESS

92,903Sq. METERS 100 S West Temple Salt Lake City, Utah 84101 5,000 CAPACITY 2005 EXPANDED

The Salt Palace Convention Center will host the Main Press Center (MPC) and International Broadcast Center (IBC). With a capacity of 5,000 and a recent renovation to nearly 1 million square feet, the Salt Palace Convention Center is more than equipped to handle both the MPC but the IBC as well. With 10 exhibit halls, dozens of meeting rooms and a grand ball room, Salt Palace can comfortably provide all media and broadcasting space needed.

40 VENUES - OLYMPIC MEDALS PLAZA

Medal Presentation and Concert Location

ADDRESS

20,000FULL CAPACITY Corner of South Temple and 300 West (Block 85) 11,000 STANDING CAPACITY 9,000 SEATED CAPACITY

A state-of-the-art medals plaza, built to hold more than 20,000 spectators at capacity, will be constructed in downtown Salt Lake City. The plaza is just a short ways from the village and will hold concerts and other events for visitors. The state of Utah will be providing a $5 million grant to create the medals plaza.

41 MEDIA OPERATIONS

Experience The United States is one of the forefront technology countries in the world as many of the top tech companies are housed within the country. Media outlets will include newspapers, television and radio but are rapidly expanding to the internet, including social media. With apps like Facebook, Twitter and Instagram, users and viewers have a unique experience to watch live or replay action on their mobile device. Main broadcasting channels in the United States include NBC, CBS, ABC, Fox and ESPN who all have experience broadcasting major sporting events. NBC most recently won the rights to the 2016 Summer Olympics in Rio. Media Center The Media Center will be housed in the Salt Palace Convention Center in downtown Salt Lake City. Both the Main Press Center and the International Broadcast Centre will be located there. The Media Center will be equipped with monitors broadcasting every event live. Along with live broadcasts, the Media Center will offer live updates on every event, statistic and score for each competition as it concludes. This will be put in PDF form on a public serv- er inside of Salt Palace that can be easily downloadable for all media personnel. Through Intel, the official processor of the 2026 Winter Olympics, staff will be on hand to ensure there are no issues with technological equipment for the duration of the Games.

42 MEDIA OPERATIONS

The Main Press Center will offer: • Free Wifi through Intel • Individual desks and work spaces with power outlets and hard line telephones • Intel-staffed tech support kiosk on site • Photocopiers and scanners • Photo services center for repairs and servicing and computer stations for photo editing • News conference area with large monitors to receive live broadcasts • Translation services The International Broadcast Centre will offer: • Booking offices to serve the needs of the host broadcast teams • Archive services for recordings • Master control room to distribute live feeds • Secure space to store equipement Each venue will offer: • Press box seating • Post-event press conference and interview rooms • Dedicated parking

43 FINANCE

In order for the 2026 Winter Olympics to be successful, a solid and predictable budget must be set in place. Federel, state and local governemtns will collaborate to fund the games $2.5 Billion (US$) budget. The Salt Lake City Games Organizing Committee will be committed to absorb any deficit that may arise after the final budget is set. Having a solid financial plan will enable the 2026 Winter Olympic Committee to plan with ambition and confidence. Based on the 2012 London Olympic Games, Salt Lake City’s pricing model assumes the average price of a ticket will be $137. Ticket prices and the number of tickets sold de- pend on the economy of the host country. Historical data from the London 2012, Sochi 2014 and Rio 2016 Games supports estimates of the market and reasonableness of the proposed ticket prices. The US economy is similar to the UK’s macroeconomic factors rath- er than Brazil’s (Rio 2016). The ability to fill seats with attendees who pay full ticket price is called “seat yield”.. Seat yield excludes the attendance rate at the events of non-paying attendees such as IOC or USOC officials, sponsors, and the media. This is known as “seat kills”. With 166,319 total seats throughout the Olympic venues multiplied by the average ticket price of $137, and finally multiplied by our number of venues (10), we project ticket revenue of $1.644 billion. Due to the possibility of seat kills at all events, we reduced our projected revenue from tickets by 15%. Based on the 2024 Boston Summer Olympic bid projections, we estimate revenue from worldwide Olympic sponsors, official partners, official sponsors and local sponsors, at $1.52 billion.

44 FINANCE

Category $USD (million) Budget Percentage REVENUE Contributions International Olympic Committee 1,500 20.6% Government of the United States 1,800 24.8% State of Utah 35 .4% Salt Lake City 0 0% Games Revenue Sponsorship 1,520 20.9% Ticketing 1,397 19.3% Licensing 950 13.1% TOTAL 7252 100%

EXPENSES Administration 41 1.6% Technology 539 21% Sports Services (Medical/Technical) 14 .5% Venues 175 2.3% Games Services (Transportation/Private Security) 417 16% Work Force 576 22% Communications 11 .4% Ceremonies 32 1.2% Broadcast/Media 213 8.3% Village Operations 50 2% Winter Olympic Games 123 4.8% Essential Services (Fire/Emergency Ops) 46 1.8% Contingency 300 11% TOTAL 2,537 100%

*Numbers rounded to nearest tenth decimal

45 MARKETING/SPONSORSHIP

Television Broadcast Rights The Olympics are one of the most coveted events for broadcast companies to obtain the rights to produce. Through the IOC bidding process, major companies will bid for the rights to broadcast the 2026 Winter Olympics. In addition to the broadcast rights winner, ac- credited media will have access at the Olympics to complete interviews, create content and record live updates. This will be used giving the IOC and the winning bid group video courtesy. Radio Broadcast Rights Radio is constantly changing with growing technology. Like TV rights, radio rights will go up for bid to the highest bidder, which also gives them the right to stream online. Preference will be given to a companies with access to Sirius/XM Radio since they are an established wide-stream company. Agencies and Advertising For marketing and advertising, we will use Octagon, an internationally reknown marketing firm who has partnered with companies like BMW, Budweiser and Mastercard. For over three decades, Octagon has worked with companies, teams and individuals improving their brand outlook and events making “complexity turn into possibility”. With over 50 offices in 22 countries, the outreach of Octagon makes them perfect to outsource marketing and advertising to for an event like the Winter Olympics.

46 MARKETING/SPONSORSHIP

Each IOC official sponsor has sole rights to the branded Olympic logos Official Soft Drink of the 2026 Winter Olympics Coca-Cola Official Processor of the 2026 Winter Olympics Intel Official Apparel Sponsor of

Nike the 2026 Winter Olympics Official Ticketer of the StubHub 2026 Winter Olympics Official Tire of the 2026 Winter Olympics Bridgestone Official Credit Card of the Visa 2026 Winter Olympics

47 LEGAL

The Salt Lake City Olympic Bid Committee agrees to abide by the following proposed actions if granted the Olympic bid. We will: • Fulfill all promises made during the bid process • Permit entry into the United States for all competing athletes with a valid passport and Olympic Identity Card • Provide all legal measures to ensure and protect Salt Lake City and the Olympics from ambush marketing • Promise to defend the IOC and Games when legal disputes are brought to light The Salt Lake City Olympic Bid Committee will adhere to the updated United States Patent and Trademark Act.

Brent Greenberg Cody Kuch

Noah Skladan Travis Wood

48 CONCLUSION

The Salt Lake City Winter Olympic Organ- zing Committee would like to thank you for your consideration and taking the time to read our bid proposal. Without a doubt, Salt Lake City is the best candidate to host the 2026 Winter Olympics. Hosting Games will not only be beneficial for the IOC, but Salt Lake City and the state of Utah as well. Salt Lake City is a vibrant culture with incredible attractions for guests of all na- tionalities. Thank you again for your consideration and we hope you make the right choice by bringing the 25th Winter Olympics to Salt Lake City in 2026. Let’s ignite the passion within our athlete like we ignite the cauldron to be- gin the Games. Sincerely, The Salt Lake City Games Organizing Committee

49 REFERENCES

Candidate Country Direct Election of Senators. (2017, April 18). Retrieved November 07, 2017, from https://www.senate. gov/artandhistory/history/common/briefing/Direct_Election_Senators.htm Elections & Voting. (2017, March 08). Retrieved November 07, 2017, from https://www.whitehouse. gov/1600/elections-and-voting

Candidate City Salt Lake City,. (n.d.). Retrieved November 07, 2017, from https://www.neighborhoodscout.com/ut/salt- lake-city/demographics Schaefer, S. (2012, October 01). 6 Salt Lake City, UT - pg.7. Retrieved November 07, 2017,from https:// www.forbes.com/pictures/eddk45edeml/6-salt-lake-city-ut-2/#746dc03d52a7

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