DIGITAL DISPLAYS In sport venues STADIAWORLD CONTENTS INDUSTRY REPORT DIGITAL SIGNAGE: LED DISPLAYS: A LOOK THE NEXT STAGE OF INTO THE INDUSTRY 4 DEVELOPMENT 14 VIRTUAL ADVERTISING: FASCIA BOARDS: REVOLUTION IN COMMUNICATION AND MARKETING 20 INTERACTION 22 IMPRINT Stadionwelt/STADIAWORLD Marketing/Cooperations: Schloßstraße 23 Julian Biermann 50321 Brühl Carsten Ponsar Germany Kiyan Richter Phone: +49 2232 5772–20 René Simon Fax: +49 2232 5772–11
[email protected] Cover photo: www.stadionwelt.de STADIAWORLD www.stadiaworld.com Printing house: Layout: Onlineprinters GmbH Ayman Almzayek Nicolas Quensell Copyright © Stadionwelt 2019 Ramona Sprenger All content (texts, photos etc.) of LED IN SPORTS is protected by copyright. Reprint or use, even in Editors: parts is only permitted after written consent. STA- Stephanie Dittebrand DIAWORLD excludes all liability and indemnity for Benedikt Hellmann the accurateness, completeness and currentness of Ingo Partecke the content. It is not possible to completely rule out Stadionwelt INSIDE – the expert Christopher Pauer printing errors or wrong information. STADIAWORLD Ganesh Pundt does not assume any legal responsibility as well as magazine for the business liability for any wrong information and subsequently Translation: resulting consequences. The issuers of the ads are Pete Fisher solely responsible for their content. DIGITAL DISPLAYS INDUSTRY REPORT: LED DISPLAYS When it comes to video walls and video cubes, they will inevitably be produced by Chinese manufacturers. Specific expertise and services are required for consultation and installation in sports facilities. This is where European companies demonstrate their special know-how and quality of service, as interface between the global market and local requirement profiles. uring the past few years, the area per stadium, imity to Hong Kong, with 12 million inhabitants.