Social Media & Web Statistics for FY15 Message From Executive Director, Terry Hasseltine, CSEE: Twitter Over the last year (FY15), Maryland Sports saw significant Tweets: 131 growth in the sport event and tourism industry nationally Mentions: 126 and right here at home in Retweets: 175 Maryland. Our TEAM Favorites: 160 Maryland initiative grew Vision to 14 county partners Total followers: 2,296 To be the Go-To Resource for the Sports Events and from across the state. We touched well over 230 Sports Tourism Industry in Maryland. Facebook events in over 15 different Likes: 44 sports. We impacted Overall likes: 386 millions of dollars of direct spending on Maryland’s Mission Timeline tab visits: 256 economy. We produced, with our TEAM Maryland Enhance Maryland’s economy, image and quality of partners, hundreds of thousands of room nights from Posts: 50 life through the attraction, promotion, retention and attendees and participants from all over the world. development of regional, national and international 72% women, 28% men sporting events. The Maryland Sports’ communication platforms Maryland Sports Website generated significant traffic of exposure for the state, our Pageviews: 125,000 partners and the events we engaged in. Our webpage received over 125,000 page views. Our bi-monthly Sessions: 83,400 newsletter has a 70% open rate and our social media Top Views: U.S., Russia, China, Japan vehicles are increasing positively with every tweet, post and blog we produce. Wordpress FYFY 20152015 TEAM MARYLAND 30 posts in FY15 Fiscal year 2015 was a tremendous year for Maryland Sports! 5,045 views SnapSnap ShotShot Top views: U.S., Canada, France, U.K. and India -The Sports Commission for the State of Maryland- Most popular day: Thursday Most popular hour: 11:00 A.M. TEAM Maryland Partners FY15 Strategic Partners Anne Arundel County Howard County MailChimp ADIUM Baltimore County Montgomery County Average Newsletter/Press Release Open Rate: 70% ST A U D T N Baltimore City Ocean City H

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M Charles County Washington County Pressbox Impressions (January- June 2015) Frederick County Wicomico County PressBoxOnline.com/PressBoxDC.com: 36,985 Harford County Worcester County OriolesHangout.com: 109,008 CountySportsZone.com: 126,509 Purpose: TEAM Maryland is a statewide initiative designed to collectively market Maryland to the entire Total Impressions: 272,502 sports industry by creating a synergistic approach to the way we market ALL of Maryland as a sports destination!

Here2Play.wordpress.com TEAM MARYLAND MarylandSports.us/facebook MarylandSports.us/twitter FY 2015 Snap Shot Developed by: Maryland Sports Ashley Harper Cottrell | Kelli Gerding | Haley Jones | Jay Burda MarylandSports.us/youtube 333 W. Camden Street, Suite 500 Pictures courtesy of: Kevin B. Moore | Ulman Foundation | Corrigan Sports | PressBox | Wicomico CVB Baltimore, MD 21201 Brine National Lacrosse Classic (Boys) • Dick's Maryland Sports has provided continued support and allowed Elite Tournaments to grow our events and our • Governor’s Challenge Basketball Tournament Sporting Goods Atlantic Cup • 5th Annual Bay First Quarter S B • Waldorf Holiday Hoops Classic • 2014 Charm I U brand through promotion, helping to secure field space, and coordinating efforts across county lines. Maryland Bridge Brawl • Iron Man Week-Long Invitational L R City Basketball Holiday Classic • 2014 Military USSSA World Series (Weeks 1-3) A 2014 (12U, 14U) • Club National Championship Y Sports has been instrumental in making our events successful through their connections within the community. Bowl presented by Northrop Grumman • Arctic S (Girls Lacrosse) • Under Armour All America total room nights The TEAM Maryland initiative started by Maryland Sports has been a great asset to organizations, such as Elite Classic Youth Indoor Soccer Tournament 12th Tournaments, who host events that span across multiple county jurisdictions...the initiative and Mr. Hassel- Lacrosse Classic • Warrior Summer Sizzle 13,107 million in direct Annual Phunt • Hunt 25K & 50K • Cheer and O tine’s leadership have helped pave the way for counties to work together so that everyone can benefit from these Lacrosse Tournament • Blue Crab Week-Long spending Dance Extreme Delmarva • Winter Splash • Invitational (12U, 13U) • USSSA World $8.93 C Y sporting events. War on the Shore 2015 XIV • NCAA Convention T Series (Weeks 1-3) • Tiger Bash Showcase E • MLK Dream Cup (Boys) • US Lacrosse International Crown A C I Working with Maryland Sports has been truly beneficial as they provide easy justification to keep our events Tournament • Summer Breeze Boy's Club N Convention • Wintergreen Regional returning on an annual basis with the ability to support growth and expansion. Maryland Sports has truly Tournament • Mad Lax Summer Tour Finale attendees Racquetball Tournament • 8th Annual Unique made the state a powerful player in the ultra-competitive sports market, and is an important asset to the State • Warrior Big Kahuna Lacrosse Tournament 25,000 million in direct Classic • Potomac President’s Day Invitational • International Crown • USYS National $6.97spending of Maryland. Tournament • President’s Day Cup (Girls) • Championship • Shore Wars • Under Armour Matthew Libber, CSEE | VP of Operations and Business Development Charm City Basketball 2015 East Coast Winter Best of Maryland Basketball Tournament • Deep Creek 2014: ICF Canoe Slalom World Championships Elite Tournaments Slam • St. Patrick’s Indoor Soccer Tournament International Champions Cup: Manchester • 2015 Presidential Racquetball Shootout • United v. Inter Milan • Western Maryland million in direct spending Cheer and Dance Extreme Maryland Madness Tennis Championships • US Capitol Classics/ $4 countries represented Open- All Star & School • Cheer and Dance China Open • Governor’s Cup Yacht Race • 46 Extreme Maryland Madness Open- AS Prep & Deep Creek 2014: ICF Canoe Slalom Ironman MD Rec • Reach the Beach OC Rec & School • Junior World Championships • Cal Ripken million in direct spending Third Quarter Bronze Tournament • Delmarva Beach Blast • World Series • 2014 US Masters Swimming 2015 CAA Men’s Basketball Tournament • 2015 Summer Nationals • Ocean City Lacrosse $2.82 CAA Women’s Basketball Tournament MWRA Singles Championship • SAC Amanda Classic • Chesapeake Kickoff Challenge • 12th + events in tweets, in direct spending Post Memorial Tournament • CAA Women’s Annual August Cup Soccer Tournament • All Basketball Tournament • St. Patrick’s Day Standardbred Horse Show • 2nd Annual Rush for 42 counties 39 retweets, $753,400 Tournament 2015 • 2015 Pony Tail Tournament the Cup Tournament • Electric Run • Solomons • MSI Cherry Blossom Classic • NCAA Women’s 15 76 favorited US Lacrosse Convention Offshore Grand Prix 2014 • Bill Pickett Rodeo • tweets Playoff Rounds 1 & 2 • 13th Annual Cherry ISSA Eastern Shore Championships • Ironman 57 million in direct business sales Blossom Bonspiel • Mite Beach Bash • Baltimore Maryland • Capital Challenge Horse Show • Mania • Reach the Beach • OC All Star & College Maryland/Washington Racquetball Association In the recent years when Soccer United Marketing has brought a premier soccer event to the Baltimore market, $2.2 attendees Nationals • USSSA Chesapeake Challenge • Season Opener • 2014 Brine Chesapeake Lax Maryland Sports has been a fantastic partner to work with. For the last two editions of the CONCACAF Gold Cup 7,600 MILITARY Baltimore Invitational Regatta • St. Charles Cup • S.P.O.R.T.S. Relationship Conference • Maryland Sports has supported SUM’s marketing efforts and operational needs as necessary. But, not only did they BOWL Running Festival • MAWA South Regionals • US 15th Annual Osprey Sprint Triathlon • FLW support us, they were always striving to go above and beyond what was required. We continue to consider Baltimore + events in tweets, Squash National Junior Silver Championships • College Fishing- Northern • SAC Columbus as a market of choice for SUM events and look forward to working with Maryland Sports in the near future. 40 counties 17 retweets, 2015 Chesapeake Bay Adult Tournament • 2015 Day Tournament • Discovery Cup • Fair Hill favorited USA Racquetball Nationals Regional Qualifier Court Jeske | VP of International Business 12 23 International • Baltimore Running Festival • tweets • Cheer and Dance Extreme The FINALE • 2014 Brine Indian Summer Girls Tournament • Soccer United Marketing/Major League Soccer 23 Maryland Hunt Cup • Cycle for Cecil • Big Battle of Baltimore • oKtoberFAST • Fastpitch Ten Men’s Lax Championship Tournament • Face-off Finale • Halloween Havoc Ghoul’s Second Quarter During my five years as CEO of USA Canoe/Kayak, I had the honor and privilege of working closely with Terry Championship on the Chesapeake • The Frederick Fastpitch I • 2014 Brine Indian Summer Boys and his team at Maryland Sports in hosting the 2014 ICF Canoe Slalom World Championships in McHenry. I Running Festival • 18th Annual Old Line State Tournament • 2014 National Lacrosse Hall of Army vs. Navy Football was blown away by the depth and force in which Terry became directly involved with the sport and the event. Soccer Classic • Walmart Bass Fishing League- Fame Induction • Halloween Havoc Ghoul’s million in direct impact Traveling to international events, supporting our athletes, cultivating international relationships, and creating Chesapeake Bay Qualifier • Ocean City, MD Fastpitch II • Outlaw Street Car Shootout • a legacy for the paddlesports in Maryland were just a few of the key actions Terry undertook. Throughout this Half Marathon/5K • MAWA Eastern Nationals • 2014 Brine Girls Diamond Showcase • 2014 $7.5 million in state tax process, Terry became a trusted friend to and leader on paddlesports adding to his outstanding contributions 2015 Greater Maryland Tour de Cure • America Brine Harvest Hockey Tournament • Ripley $1.14 revenue to the Olympic Movement. As Marylander myself, I am proud of what Maryland Sports brings to our State and Rows Mid-Atlantic Regional Regatta • Double Race 2014 • Cheer and Dance Extreme Kick Off jobs supported contributes to both our economy an quality of life." Trouble Roller Derby • USSSA Northeast Super Classic • 12U Veteran’s Day Tournament 2014 • NIT • 140th Preakness Stakes • NCAA DI Men’s Frederick Cup • Fall Brawl • 2014 Brine National 120 of attendees out of state Joe Jacobi | CEO Lax Championships Quarterfinal • Mid-Atlantic Recruiting Fall Ball Tournaments • Juniors 44% United State of America Canoe and Kayak MOPAR Meet • Columbia Triathlon • SAC Turkey Day • 10K Across the Bay • United Columbia Invitational Memorial Day States Night Orienteering Championships • 10 K Across the Bay Fourth Quarter Tournament • Summer Showcase- Top of 2014 NPYLL Autumn Classic • Fallston Cup participants the Bay Lacrosse • Salisbury Shootout Lacrosse • Mid-Atlantic Lax Tournament 2014 • 2014 2015 SAC Invitational Memorial Day Tournament Tournament • 21st Annual Lax Max Tournament American Youth Football Regional Tournament 20,000 states represented million in direct spending • Dynamic Baseball Showcase 15U- 17U • Mako • SAC Columbia Fall Classic • Cheer and Dance Mania • 2015 Summer Classic- Top of the Bay + countries Extreme Spirit of Fall Classic • NCAA Women’s 50 $7.2 total room nights Lacrosse • Brine Beach Lax Festival • USA BMX represented Field Hockey Championship • Bethesda Boys 18 16,000 East Coast Nationals • Rock Hall’s Rockfish & Girls Thanksgiving Tournaments • 52nd + events in tweets, Tournament • USAC Regional Talent ID Camp Annual JFK 50 Mile • TCS Annapolis Running USA BMX East Coast Nationals • Summer Exposure 2015 • Sand Duels Beach 82 counties 54 retweets, Classic • Charm City Basketball 12th Annual million in direct spending Soccer Challenge • Essex Express Father’s Day Thanksgiving Hoop Fest 2014 • One World 17 59 favorited Classic Baseball Tournament • Mid Delmarva Run • Veteran’s Day Cup • Turkey Chase 5K tweets $1.14 Summer Classic • Race Across America • USA • 2014 Warrior Diamond Lacrosse Showcase 60 Softball Women’s National Team Exhibition Walmart FLW Tour • NSCAA Baltimore College Showcase • 2014 There are many organizations that work with us on our sports events and marketing but few of them demonstrate Game • USSSA Blast at the Beach • Meritus Health Eastern Regional Silver Stick Tournament • Mid the passion and vision that are exhibited by Terry Hasseltine and Maryland Sports. When we want to move the in direct spending Tour of Washington County Kick-Off Criterium Atlantic & MD State Cyclocross Championship • • Maryland Lax Showdown • Hagerstown needle on our business we know we can count on Maryland to deliver the ideas, product and enthusiasm that Cheer and Dance Extreme OC Christmas Open $522,400 total room SC Mason Dixon Cup • Trilogy Baltimore ultimately make us successful. They seem to have an endless supply of Maryland partners who get our business Championship • Tottenham Hotspur America 1,164 nights Tournament • Hagerstown Half-Mile • Rock the Cup • Maryland Gymnastics Christmas on the and enthusiastically want to assist us. That’s why Maryland is at the top of our list to do business with. Fields 2015 • Beach 5 Sand Soccer Series • Adidas + events in tweets, Chesapeake • Army/Navy Collegiate Boxing Lou Mengsol, SMP, CSEE | President Washington Gateway Classic • Walmart counties retweets, Classic • Charm City Championships • Civilian US Sports Congress 60 21 FLW Tour • CFC Mixed Open & Women’s U Military Combine- Baltimore • Richard F Oles 19 17 favorited Foil • Budds Creek National • Black Eyed Susan Memorial Charm City Classic ROC Fencing 20 tweets Indoor Summer Classic • Green Spring Hounds Championship • Army vs. Navy Football FY15 Maryland Amateur Sports Study Direct Spending Numbers: 63 events= $80.7 million in direct spending • $63,500 average spent by event owners per event • Pony Club Tetrathlon • Charm City Sprints • • Cheer and Dance Extreme Holiday Spectacular 47% of attendees stayed overnight (2.1 nights on average) • 2.4 people per household traveled -This is a sampling of events during FY15, not every event from database able to be shown- CFC Youth Foil • Baltimore Women’s Classic 5K