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FY 2015 Snap Shot FY 2015 Snap Shot

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FY 2015 Snap Shot FY 2015 Snap Shot Social Media & Web Statistics for FY15 Message From Executive Director, Terry Hasseltine, CSEE: Twitter Over the last year (FY15), Maryland Sports saw significant Tweets: 131 growth in the sport event and tourism industry nationally Mentions: 126 and right here at home in Retweets: 175 Maryland. Our TEAM Favorites: 160 Maryland initiative grew Vision to 14 county partners Total followers: 2,296 To be the Go-To Resource for the Sports Events and from across the state. We touched well over 230 Sports Tourism Industry in Maryland. Facebook events in over 15 different Likes: 44 sports. We impacted Overall likes: 386 millions of dollars of direct spending on Maryland’s Mission Timeline tab visits: 256 economy. We produced, with our TEAM Maryland Enhance Maryland’s economy, image and quality of partners, hundreds of thousands of room nights from Posts: 50 life through the attraction, promotion, retention and attendees and participants from all over the world. development of regional, national and international 72% women, 28% men sporting events. The Maryland Sports’ communication platforms Maryland Sports Website generated significant traffic of exposure for the state, our Pageviews: 125,000 partners and the events we engaged in. Our webpage received over 125,000 page views. Our bi-monthly Sessions: 83,400 newsletter has a 70% open rate and our social media Top Views: U.S., Russia, China, Japan vehicles are increasing positively with every tweet, post and blog we produce. Wordpress FYFY 20152015 TEAM MARYLAND 30 posts in FY15 Fiscal year 2015 was a tremendous year for Maryland Sports! 5,045 views SnapSnap ShotShot Top views: U.S., Canada, France, U.K. and India -The Sports Commission for the State of Maryland- Most popular day: Thursday Most popular hour: 11:00 A.M. TEAM Maryland Partners FY15 Strategic Partners Anne Arundel County Howard County MailChimp ADIUM Baltimore County Montgomery County Average Newsletter/Press Release Open Rate: 70% ST A U D T N Baltimore City Ocean City H Average Clicks/Post: 65 A O L R Cecil County Prince George’s County Y I R T A Y M Charles County Washington County Pressbox Impressions (January- June 2015) Frederick County Wicomico County PressBoxOnline.com/PressBoxDC.com: 36,985 Harford County Worcester County OriolesHangout.com: 109,008 CountySportsZone.com: 126,509 Purpose: TEAM Maryland is a statewide initiative designed to collectively market Maryland to the entire Total Impressions: 272,502 sports industry by creating a synergistic approach to the way we market ALL of Maryland as a sports destination! Here2Play.wordpress.com TEAM MARYLAND MarylandSports.us/facebook MarylandSports.us/twitter FY 2015 Snap Shot Developed by: Maryland Sports Ashley Harper Cottrell | Kelli Gerding | Haley Jones | Jay Burda MarylandSports.us/youtube 333 W. Camden Street, Suite 500 Pictures courtesy of: Kevin B. Moore | Ulman Foundation | Corrigan Sports | PressBox | Wicomico CVB Baltimore, MD 21201 Brine National Lacrosse Classic (Boys) • Dick's Maryland Sports has provided continued support and allowed Elite Tournaments to grow our events and our • Governor’s Challenge Basketball Tournament Sporting Goods Atlantic Cup • 5th Annual Bay First Quarter S B • Waldorf Holiday Hoops Classic • 2014 Charm I U brand through promotion, helping to secure field space, and coordinating efforts across county lines. Maryland Bridge Brawl • Iron Man Week-Long Invitational L R City Basketball Holiday Classic • 2014 Military USSSA World Series (Weeks 1-3) A 2014 (12U, 14U) • Club National Championship Y Sports has been instrumental in making our events successful through their connections within the community. Bowl presented by Northrop Grumman • Arctic S (Girls Lacrosse) • Under Armour All America total room nights The TEAM Maryland initiative started by Maryland Sports has been a great asset to organizations, such as Elite Classic Youth Indoor Soccer Tournament 12th Tournaments, who host events that span across multiple county jurisdictions...the initiative and Mr. Hassel- Lacrosse Classic • Warrior Summer Sizzle 13,107 million in direct Annual Phunt • Hunt 25K & 50K • Cheer and O tine’s leadership have helped pave the way for counties to work together so that everyone can benefit from these Lacrosse Tournament • Blue Crab Week-Long spending Dance Extreme Delmarva • Winter Splash • Invitational (12U, 13U) • USSSA World $8.93 C Y sporting events. War on the Shore 2015 XIV • NCAA Convention T Series (Weeks 1-3) • Tiger Bash Showcase E • MLK Dream Cup (Boys) • US Lacrosse International Crown A C I Working with Maryland Sports has been truly beneficial as they provide easy justification to keep our events Tournament • Summer Breeze Boy's Club N Convention • Wintergreen Regional returning on an annual basis with the ability to support growth and expansion. Maryland Sports has truly Tournament • Mad Lax Summer Tour Finale attendees Racquetball Tournament • 8th Annual Unique made the state a powerful player in the ultra-competitive sports market, and is an important asset to the State • Warrior Big Kahuna Lacrosse Tournament 25,000 million in direct Classic • Potomac President’s Day Invitational • International Crown • USYS National $6.97spending of Maryland. Tournament • President’s Day Cup (Girls) • Championship • Shore Wars • Under Armour Matthew Libber, CSEE | VP of Operations and Business Development Charm City Basketball 2015 East Coast Winter Best of Maryland Basketball Tournament • Deep Creek 2014: ICF Canoe Slalom World Championships Elite Tournaments Slam • St. Patrick’s Indoor Soccer Tournament International Champions Cup: Manchester • 2015 Presidential Racquetball Shootout • United v. Inter Milan • Western Maryland million in direct spending Cheer and Dance Extreme Maryland Madness Tennis Championships • US Capitol Classics/ $4 countries represented Open- All Star & School • Cheer and Dance China Open • Governor’s Cup Yacht Race • 46 Extreme Maryland Madness Open- AS Prep & Deep Creek 2014: ICF Canoe Slalom Ironman MD Rec • Reach the Beach OC Rec & School • Junior World Championships • Cal Ripken million in direct spending Third Quarter Bronze Tournament • Delmarva Beach Blast • World Series • 2014 US Masters Swimming 2015 CAA Men’s Basketball Tournament • 2015 Summer Nationals • Ocean City Lacrosse $2.82 CAA Women’s Basketball Tournament MWRA Singles Championship • SAC Amanda Classic • Chesapeake Kickoff Challenge • 12th + events in tweets, in direct spending Post Memorial Tournament • CAA Women’s Annual August Cup Soccer Tournament • All Basketball Tournament • St. Patrick’s Day Standardbred Horse Show • 2nd Annual Rush for 42 counties 39 retweets, $753,400 Tournament 2015 • 2015 Pony Tail Tournament the Cup Tournament • Electric Run • Solomons • MSI Cherry Blossom Classic • NCAA Women’s 15 76 favorited US Lacrosse Convention Offshore Grand Prix 2014 • Bill Pickett Rodeo • tweets Playoff Rounds 1 & 2 • 13th Annual Cherry ISSA Eastern Shore Championships • Ironman 57 million in direct business sales Blossom Bonspiel • Mite Beach Bash • Baltimore Maryland • Capital Challenge Horse Show • Mania • Reach the Beach • OC All Star & College Maryland/Washington Racquetball Association In the recent years when Soccer United Marketing has brought a premier soccer event to the Baltimore market, $2.2 attendees Nationals • USSSA Chesapeake Challenge • Season Opener • 2014 Brine Chesapeake Lax Maryland Sports has been a fantastic partner to work with. For the last two editions of the CONCACAF Gold Cup 7,600 MILITARY Baltimore Invitational Regatta • St. Charles Cup • S.P.O.R.T.S. Relationship Conference • Maryland Sports has supported SUM’s marketing efforts and operational needs as necessary. But, not only did they BOWL Running Festival • MAWA South Regionals • US 15th Annual Osprey Sprint Triathlon • FLW support us, they were always striving to go above and beyond what was required. We continue to consider Baltimore + events in tweets, Squash National Junior Silver Championships • College Fishing- Northern • SAC Columbus as a market of choice for SUM events and look forward to working with Maryland Sports in the near future. 40 counties 17 retweets, 2015 Chesapeake Bay Adult Tournament • 2015 Day Tournament • Discovery Cup • Fair Hill favorited USA Racquetball Nationals Regional Qualifier Court Jeske | VP of International Business 12 23 International • Baltimore Running Festival • tweets • Cheer and Dance Extreme The FINALE • 2014 Brine Indian Summer Girls Tournament • Soccer United Marketing/Major League Soccer 23 Maryland Hunt Cup • Cycle for Cecil • Big Battle of Baltimore • oKtoberFAST • Fastpitch Ten Men’s Lax Championship Tournament • Face-off Finale • Halloween Havoc Ghoul’s Second Quarter During my five years as CEO of USA Canoe/Kayak, I had the honor and privilege of working closely with Terry Championship on the Chesapeake • The Frederick Fastpitch I • 2014 Brine Indian Summer Boys and his team at Maryland Sports in hosting the 2014 ICF Canoe Slalom World Championships in McHenry. I Running Festival • 18th Annual Old Line State Tournament • 2014 National Lacrosse Hall of Army vs. Navy Football was blown away by the depth and force in which Terry became directly involved with the sport and the event. Soccer Classic • Walmart Bass Fishing League- Fame Induction • Halloween Havoc Ghoul’s million in direct impact Traveling to international events, supporting our athletes, cultivating international relationships, and creating Chesapeake Bay Qualifier • Ocean City, MD Fastpitch II • Outlaw Street Car Shootout • a legacy for the
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