Jaki Der Ernste

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Jaki Der Ernste UNTERNEHMEN JAKI DER ERNSTE PORTRÄT Als John Elkann zum neuen Herrscher der Agnellis aufstieg, lag das Fiat-Reich in Trümmern. Heute ist er 31 Jahre alt, der Familienkonzern gerettet und die Welt sein Spielfeld. VON GISELA MARIA FREISINGER Aussichtsreich: Elkann auf dem Dach des Lingotto, der ehemaligen Teststrecke von Fiat Unternehmen Fiat it faszinierender Regelmäßigkeit kanalisiert John Jacob Elkann seine Ener- gie in die Hände. Schöne Hände. Lange Finger, schmucklos, nicht einmal Mden Ehering trägt er, geschweige das Familiensiegel, die Nägel picobello manikürt. Die Hände eines Zupackers? Er sitzt am langen Konferenztisch, die ganzen 1,89 Meter seines Körpers aufrecht und unbewegt. Nur von Zeit zu Zeit, spar- sam und effektvoll dosiert, setzt er die Arme mit Schwung zur Landung an. In solchen Momenten stellt er die Fingerkuppen senkrecht auf den Tisch, während sich sein Handballen in ein kleines Ufo verwandelt. Sein Blick kommt aus der Tiefe dunkelbrauner Augen, verbindlich und verschlossen. Ein Mann, der weiß, dass der Röntgenstrahl auf ihn gerichtet ist. Und doch scheint er auf eine ganz selbstver- ständliche Weise der nette Junge von nebenan zu sein, dem ab und zu lausbübischer Schelm übers Gesicht flitzt. Wären da nicht dieser Ernst und diese Gravität, als habe die Welt eine überirdische Last auf seinen Schultern deponiert. FOTO: GIANNI GIANSANTI FOTO: managermagazin 11/2007 41 Unternehmen Fiat Patriarch: Gianni Agnelli galt lange Zeit als mächtigster Mann Italiens, der Fiat 500 als Inbegriff des Wirtschaftswunders John Elkann hat uns warten lassen. kaum noch jemand an eine glückliche geber des Landes ohnehin. Der Kurs der Ein Zeremoniell der Mächtigen. Oder Fügung glauben mochte. Der Erbe der Fiat-Aktie, einst auf dramatische vier sollten wir nur die Chance nutzen, in Familienehre wollte sich damit aber Euro gefallen, hat sich mit derzeit 23 der städtischen Palastresidenz seiner nicht abfinden. Noch in jener Mai-Nacht Euro beinahe versechsfacht. Vorfahren, dem Elternhaus seiner Mut- im Jahr 2004, als sein Großonkel Um- Corso Matteotti Nr. 26 beherbergt ter noch, die modernen Kunstwerke, berto starb, als klar war, dass die Ver- heute den Firmensitz der Familie. Man schwarze Monochrome und Klassiker antwortung nun an ihn gehen würde, es betritt ihn durch immense Holzportale, der Arte povera, auf uns wirken zu las- war ein Donnerstag, machte er sich auf unter einer kleinen Überwachungska- sen und einmal die Welt durch diese den Weg zu einem Mann, in den er alle mera, die Noblesse von gestern herunter- hohen Fenster zu betrachten: Hoffnung setzte: zu Sergio Marchionne. gekühlt auf Stahl-und-Glas-Moderne, Pitsch. Peng. Dong. Auf der pracht- Der Sohn eines nach Kanada ausgewan- die enormen Säle verwandelt in eine vollen Allee des Corso Matteotti fallen derten Carabiniere arbeitete damals in kleine Bürowelt mit abgewetzten Tep- die reifen Kastanien. Ein Schauspiel, der Schweiz für SGS, einen Weltmarkt- pichböden und dem unvermeidlichen das die Anwohner über Jahrhunderte führer für Inspektions- und technische Ficus Benjamini. Trotzdem lässt sich der fasziniert beobachteten. Der Matteotti Überprüfungsdienste: ein rigoroser Ma- Hauch der Historie nicht vertreiben, ob- ist eine der großen Achsen im Zentrum nager, frei von allen Tabus und Verbind- schon man vergeblich den Namen der Turins, der Hauptstadt des Piemont. lichkeiten, die im System Agnelli zuvor berühmtesten Familie Italiens sucht. Hier liegt, wie jeder weiß, die Geburts- geherrscht hatten. Zugleich ein Kenner Auf einem blank polierten Halbrund stätte von FIAT, der „Fabbrica Italiana italienischer Verhältnisse. im Eingang finden sich lediglich die Automobili Torino“, als deren Schöpfer schmalen Lettern „IFI“ und darunter die Agnellis gelten. So wurde ihr Name DREI TAGE UND DREI NÄCHTE zitterte der „IFIL“. Das klingt nach quietschenden Legende und garniert seit einem guten damals 28-jährige Elkann, dann kam der Comicfiguren, es sind aber Finanzge- Jahrhundert den Globus mit Italo-Flair erlösende Handschlag. Mit aller Ent- sellschaften, in denen sich die Schätze PR/AFP FIAT BILDERDIENST, REUTERS/ULLSTEIN FOTOS: wie Medici und Michelangelo, Pizza schlossenheit und Härte schickte Mar- der Familie bündeln. Dabei kontrolliert und Pasta, Sugo und Spaghetti-Fami- chionne das alte Management nach IFI IFIL, und IFIL gehören 30 Prozent lienkapitalismus. Hause und formte sein eigenes Team. von Fiat. John Elkann ist Vorsitzender Mit nur 31 Jahren ist John Elkann das Elkanns Kalkül ging auf: Mit Mar- der IFI und Stellvertreter bei IFIL. mächtige Clanoberhaupt der Agnellis, chionne hieß es zum ersten Mal nach Aber bald wird er auch hier die Führung Pater familias, King of the Show. Seine zehn bangen Jahren – Arrivederci To- übernehmen. erste Tat: Er sorgte dafür, dass es Fiat desfurcht! Nun ging es in die neue Kur- Im innersten Tabernakel des weit ver- überhaupt noch gibt. venlage – Erfolg. zweigten Agnelli-Imperiums existiert Wir erinnern uns, das Unternehmen Zehn Milliarden Euro ist der Familien- noch ein ganz besonderer Schatz, die war eigentlich tot. Einst unter den ers- besitz heute wert; damit sind die Agnellis Privatholding Dicembre. Elkanns jün- ten sechs Autobauern der Welt, ging wieder in der ersten Reihe der reichsten gere Geschwister, Lapo und Ginevra, es bis 2004 derart rapide bergab, dass Reichen Italiens, der größte Arbeit- besitzen davon jeweils ein knappes Vier- 42 managermagazin 11/2007 Unternehmen Fiat Jetset zu leuchten. Mit Journalisten Das Agnelli-Imperium spricht er selten. Ein Mann, der bisher immer im Hin- 0,06 Familie Cristiana Agnelli 30,74 Familie Gianni Agnelli1 tergrund blieb. Von Ausnahmen abgese- 1,18 Familie Clara Agnelli 13,86 Treuhänder; unter anderem hen, wie im Frühjahr 2006. 3,82 Familie Emanuele Nasi Als publik wurde, dass es im haus- Beteiligung für die Familien Cristina und Clara Agnelli 6,24 Familie Ferrero in Prozent eigenen Fußballklub Juventus Turin – dem italienischen Pendant zum ewig 6,52 Familie Susanna Agnelli 10,86 Familie Maria Sole Agnelli siegreichen FC Bayern – Manipulations- 8,03 Familie Camerana 9,58 Familie Umberto Agnelli 2 absprachen gab, ging Elkann demons- 9,10 Familie Giovanni Nasi 1Privatholding Dicembre: Stimmenmehrheit bei John Elkann; trativ ins Stadion und bedauerte vor den 2vor allem Andrea und Anna Agnelli. 100 % Presseleuten mit eisiger Miene den Verlust seines Vertrauens. Das Manage- Giovanni Agnelli & Cie. ment wusste umgehend zu reagieren – 100 % Stammaktien 53,0 % des Gesamtkapitals es trat zurück. Seither steht Jaki auch für Fairplay und saubere Verhältnisse. IFI Istituto Finanziario Industriale „Life is competition“ hat der Franzose 66,2 % der Anteile Ben Vautier in weißer Farbe auf him- IFIL Investments Agnelli-Familie hält 4 von 11 Aufsichtsratsmandaten beerroten Hintergrund gepinselt; jedes 30,45 % Mal springt dieser Satz Elkann an, wenn Stämme 13,74 % 48,88 % 2,45 % 60 % 30,09 % Vorzüge er von seinem gläsernen Schreibtisch aufschaut. Was soll denn das? „Es soll Fiat SGS Sequana Intesa San Paolo Juventus mich nur daran erinnern.“ Das Leben 8,07 962,2 551,0 1,56 154,8 als Wettkampf. Milliarden Euro3 Millionen Euro3 Millionen Euro3 Milliarden Euro3 Millionen Euro3 John Jacob Elkanns Position im Clan der Agnellis war nicht immer kon- 71,52 % 100 % 9,66 % kurrenzlos. „Wir waren niemals für Cushman & Wakefield Alpitour Banca Leonardo die Erbfolge vorgesehen“, erinnert sich Mutter Margherita. „Die Herrschaft 485,3 Millionen Euro4 40,9 Millionen Euro4 82,4 Millionen Euro4 sollte an das Geschlecht meines Onkels 3Börsenwert, Stand: 17.10.2007; 4Wert laut IFIL, Stand: 30.6.2007. Quelle: Unternehmensangaben; mm-Recherche Umberto übergehen.“ Dort stand ihr Cousin Giovanni Alberto, den sie alle „Giovannino“ nannten, „kleiner Gio- tel, er selbst kontrolliert über 50 Prozent de und die Familie liebevoll, auch die vanni“, bereits mit geschäftlichen Me- der Stimmrechte. Diese Mehrheit ga- Menschen, die geschäftlich um ihn her- riten geschmückt, in den Startlöchern. rantiert, dass bei allen Entscheidungen, um sind; scheinbar lockerer amerikani- Er starb jedoch mit nur 33 Jahren an Ma- die Fiat betreffen, niemand in der Dy- scher Führungsstil eben. Gepaart mit genkrebs. nastie an John Elkann vorbeikommt. Mit dem Motto, das er nie versäumt zu wie- Durch Blutsbande vereint, zählt die Dicembre verfügt er über 34 Prozent der derholen: „Respekt wird nicht vererbt, Familie, in der sechsten Generation Stimmanteile am Aktienpaket. sondern verdient.“ Dass Gianni Agnelli nunmehr, an die 120 Mitglieder aus den So steht er rein rechnerisch mit einer persönlich ihn zu seinem Nachfolger unterschiedlichen Zweigen der Cam- satten Mehrheit da; wie einst sein ernannt hat, widerspricht dem nicht. pello-Teodorani, der Rattazzi, Brando- Großvater Gianni Agnelli, besser be- lini oder der Nasi. 70 von ihnen sind kannt als „L’Avvocato“. Der letzte große JAKI PRÄSENTIERT SICH im marineblauen auch geschäftlich aneinandergekettet, Patriarch, der mit einem Räuspern Anzug mit hellblauem Hemd und und einige davon arbeiten in den zahl- Bataillone in Stellung bringen konnte. Biedermann-Schlips, dunkelblau mit reichen Firmen der Familie, um so ihren Der Homme à Femmes, den sich auch dicken, weißen Querstreifen. Blau ist Einfluss zu sichern. Ein kaum über- Jackie Kennedy zum Ehemann wünsch- seine Farbe. Es gäbe vornehmere und schaubares Konglomerat, schwer zu zü- te. Der Mann, der mit Marella an seiner auch solche, die mit seinen dunklen Au- geln, gälte nicht nach wie vor das Motto Seite für die Sehnsucht nach italie- gen besser harmonierten. Doch mittler-
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