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«Vote For Europe, Vote For Music Moves Europe» A Joint Statement By Yourope In Favour Of Music Moves Europe And Democracy In Europe www.take-a-stand.eu www.yourope.org Open letter to Jean-Claude Juncker, Frans Timmermans & Tibor Navracsics A campaign introduced by Yourope, the Asso- ciation of European Festivals, encouraging the European music community to participate in the EU-Parliament elections in May 2019, dedicated to raise awareness for Music Moves Europe, an initiative by the European Commission support the European music sector, which launches in 2021. The European idea is under pressure. Rising populism is meeting nationalism and fragmentation in politics and society that means the many positive deliveries by the European Union do not currently get their deserved recognition. Why Europe? Across Europe the number of festivals increased, The idea of a common Europe is a historic mission. becoming the counterpart for a more digitally driven It takes time, respect and understanding to pave the way environment for music consumption. Festivals are for a modern society and a democratic citizenship. where people join together and experience the diversity of music and culture. Music is a driving force for popular culture, a cultural phenomenon that is a part of everyone’s life in many Economic and political measures helped stimulate this more areas than just music. The live music sector gener- development. The European music community, includ- ates this force and equally, across events, audiences and ing fans and artists, benefitted from these efforts and artists, contributes towards the contemporary cultural achievements. inventory of Europe. Welcome Music Moves Europe... The European live music sector is also aware of how the Since October 2017 when the European Parliament European Union enabled the growth and rise of this part approved in the European Commission to launch the of music sector and it welcomes the current initiative by preparatory action for Music Moves Europe, the signato- the European Commission, it’s music support programme ries of this statement would like to express their ambi- Music Moves Europe that is initiated in the upcoming tions to actively support and to participate in the ongoing budget period. process, to help raise awareness and to yield assent for this initiative. Thanks Europe! The inauguration of the Schengen-Agreement in 1985 Simultaneously, and in accordance with the suggested and the liberalization of the aviation sector in 1992 were plan by the EU-Commission to increase the budget for two crucial milestones by the European Union, that culture within the post 2020 Multiannual Financial Frame contributed significantly towards the boom of live music Work (MFF post 2020), the signatories furthermore commit events in recent decades. themselves to back and to endorse this agenda. Young Europeans started to discover the diversity of Europe by travelling to concerts and music events. Music festivals became a culture phenomenon, bene- fitting from the easier travel of music fans thanks to a The EU is not perfect but it border-free Europe and less expensive travel expenses was the best idea we had due to low cost carriers. Jürgen Klopp - Team Manager FC Liverpool - The Guardian, April 23, 2018 2 «Vote For Europe, Vote For Music Moves Europe – Open letter to Jean-Claude Juncker, Frans Timmermans & Tibor Navracsics Governments, look at the full breadth of the music sector RaadVoorCultuur - December 5, 2017 Re-Think Music Support Since its IPO in 2005, the US-company Live Nation now The Dutch Committee for Culture in its recent recommen- owns and operates over 100 major music festivals world- dation for the culture policy1 in the Netherlands advised wide. Meanwhile, Live Nation’s arch rival CTS Eventimhas the Dutch culture ministry to design an “integral, includ- become one of the biggest festival promoters in Europe ing music policy that sees the whole field in context and (via its subsidiary FKP Scorpio). Through their networks that does not exclude genres or public groups.” of offices, both companies control the touring and con- cert market, as well as ticketing. The holistic approach of this recommendation is a call to re-adjust the public support for music and is a valuable Apple Music, Amazon and Spotify (considered a European example of a paradigm change for an up-to-date culture company although it just undertook its IPO on the New policy to consider the meaning of music for all parts of York Stock Exchange) are the dominating outlets for the society equally. It appropriately considers cultural as well digital distribution of music, while Facebook and YouTube as social aspects, highlighting the meaning and relevance are currently the leading communication platforms for of music for modern societies. music. Understanding the Music Sector All these developments occurred simultaneously and The music sector was one of the very first industries to extremely fast, and the rapid growth and economical be confronted with the consequences and challenges of dominance of these companies also shows the strong the digital revolution. The consumption of music changed relevance that music has in today’s society. almost instantly; caused significant market consolidation; and led to concentration and increased competition within all market segments. With only three major record companies left and two fast-expanding corporate concert companies becoming Overheden, kijknaar volle ever-dominant, the landscape within the music sector breedte van muzieksector has changed significantly over the last two decades. In addition, the market dominance by just five digital RaadVoorCultuur - December 5, 2017 outlets for music (either as sales or communication channels) has further changed the entire infrastructure of the music sector. 1 http://toekomst-cultuurbeleid.cultuur.nl/sectoradviezen/muziek/inleiding 3 «Vote For Europe, Vote For Music Moves Europe – Open letter to Jean-Claude Juncker, Frans Timmermans & Tibor Navracsics Why Music Moves Europe? Our Campaign for Europe and Music Moves Europe Music Moves Europe can be the answer and solution Throughout the 2018 festival season and as part of the to protect and to support the landscape of smaller and Take A Stand programme, the “Vote For Europe, Vote For medium sized companies in Europe that do not have the Music Moves Europe” campaign will encourage par- appropriate organisational resources and funding oppor- ticipation in the upcoming elections for the European tunities to compete with these multinational companies. Parliament in May 2019. Music Moves Europe is already a positive example to The campaign features testimonials by artists and audi- raise awareness for the needs of, and to strengthen the ences, recorded and documented at European music structures for, popular music throughout Europe; for its festivals, which will be promoted via the network of Take artists, their audiences and the diversity and potential A Stand partners. Yourope furthermore aims to organise of the music sector. in Brussels in spring 2019 a closing rally named “Par- liament Of Pop”, where artists and music fans debating For the development and deployment of this programme political issues surrounding the future of the European there are several options and strategies possible, ranging Union. from best case scenarios such as the “credit d’impot- musique”, a tax break model for the recording2 and live Take A Stand is a campaign for civic engagement in music sector3 in France, or the above mentioned political Europe, initiated by Yourope in 2017 and backed by more advice by the Dutch Council for Culture. than 90 festivals and music organisations. It addresses the European music community in recognising the challenges The signatories of this statement commit themselves to of the European idea and the current political climate back and support the European Commission within the and social conditions for residents in Europe. entire process of the ongoing preparatory action pro- ceedings for Music Moves Europe. Yourope is the leading association for music festivals in Europe, represents more than 100 festivals and events Aside from this, the involved parties will implement a in 25 European countries. The organisation runs various support campaign, highlighting the progressive and posi- working groups dedicated to the needs of live music tive appeal of Music Moves Europe to the music commu- sector, ranging from health and safety, to environmental nity in Europe. issues on music. 2 ouv.fr/Thematiques/Industries-culturelles/Musique-enregistree/Le-credit-d-impot-en-faveur-de-la-production-phonographique 3 http://www.culture.gouv.fr/Thematiques/Musique/En-pratique/Le-credit-d-impot-pour-le-spectacle-vivant-musical-ou-de-varietes 4 «Vote For Europe, Vote For Music Moves Europe – Open letter to Jean-Claude Juncker, Frans Timmermans & Tibor Navracsics The signatories of this letter are: Off Festival Poland One Love Festival Turkey Aarhus Festuge Denmark Open’er Festival Poland Aloompa USA Openair Frauenfeld Switzerland Ardèche Aluna Festival France OpenAir St.Gallen Switzerland Arezzo Wave Love Festival Italy Orange Warsaw Festival Poland Arsenal Fest Serbia Oslo Sommertid Norway Artmania Romania Øyafestivalen Norway Baloise Session Switzerland Paléo Festival Nyon Switzerland Bergenfest Norway Pinkpop The Netherlands Bilbao BBK Live Spain Pohoda Festival Slovakia by:Larm Foundation Norway Pori Jazz Festival Finland ByteFM Germany Positivus Festival Latvia c/o pop Germany Primavera Spain Colours
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