FED SQUARE PTY LTD ANNUAL REPORT 2 0 1 9 - 2 0 2 0 TRADITIONAL OWNER ACKNOWLEDGEMENT
Fed Square proudly acknowledges that Federation Square is situated on the
traditional lands of the Boon Wurrung and Woiwurrung peoples of the Kulin
nation and pays respect to their Elders past and present.
We acknowledge Aboriginal people as Australia’s first people and as the
Traditional Owners and custodians of the land and water on which we rely.
We recognise and value the ongoing contribution of Aboriginal people and
communities to Victorian life and how this enriches us. We embrace the spirit
of reconciliation, working towards the equality of outcomes and ensuring
an equal voice. CONTENTS FED SQUARE ANNUAL REPORT 2019 - 2020
About Fed Square 3
Fed Square’s Purpose 4
Vision 4
Mission 4
Values 4
Service Goal 5
Message from Chair and CEO 6
About Fed Square 10
Corporate Governance 10
Fed Square Ptd Ltd Functional Structure 11
Fed Square’s Board 12
The Year’s Activity 16
Strategic Imperatives 17
Enhance Fed Square’s reputation as a globally recognised place for 1. 18 meaningful, visitor centred experiences
Grow the Fed Square Family exponentially, by connecting people to the 2. 28 enduring power of community
3. Ensure a sustainable future for Fed Square 32
Build a social enterprise culture that is engaged, aligned and committed to 4. 36 delivering the Corporate Plan 2019-2022
The Year Ahead 38
5 Year Financial Summary 42
Key Performance Indicators 44
Statement of Corporate Governance 46
CONTENTS Directors’ Report 52
Financial Report 56
Contact Information 122
PAGE 1 Enjoying the Australian Open on the Digital Facade.
PAGE 2 FED SQUARE ANNUAL REPORT 2019 - 2020
ABOUT FED SQUARE
PAGE 3 ABOUT FED SQUARE Please note that throughout the Annual Report, ‘Federation Square’ will refer to the place and ‘Fed Square’ will refer to the management entity (Fed Square Pty Ltd).
FED SQUARE’S PURPOSE The Civic and Cultural Charter outlines Fed Square’s purpose as achieving the following objectives for Victoria: • to provide a stimulating, educational, comfortable and entertaining destination venue to Victorians, and to interstate and international visitors; • to represent Melbourne as a leading city for the arts and for innovation and creativity in all forms of cultural expression; • to communicate the City’s leadership in contemporary ideas and expression; • to provide a focal point for arts and cultural festivals and activities and important civic commemorations; • to reflect Melbourne’s cultural diversity in its overall operations and programming; and • to attract local, national and international visitors to Federation Square.
VISION To be internationally recognised as Melbourne’s inspirational public place where visitors come to celebrate, learn, innovate and connect.
MISSION To manage and develop Federation Square to actively support and reflect Melbourne’s pre-eminent civic and cultural strengths. Federation Square desires to be an iconic destination that delivers a memorable visitor experience.
VALUES
Community commitment
• Aspiring to help foster a stronger and healthier society • Support for our diverse community • Inclusivity through accessibility and the promotion of harmony and engagement
Integrity
• Honesty and transparency in all our practices • Trustworthiness in the sincerity of our actions and dealings
• Accountability in delivering on expectations and outcomes ABOUT FED SQUARE ABOUT
PAGE 4 FED SQUARE ANNUAL REPORT 2019 - 2020
Leadership • Inspiration through passion and animated influence • Commitment to quality service, systems, experiences, safety and sustainability • Efficacy as a goal for each individual • High performance which is respected in business and the community
Innovation • Creativity in bringing new ideas to life • Boldness in applying innovation to the business • Flexibility to embrace change and adapt to new challenges
Teamwork • Pride in our work and shared results including with contractors and stakeholders • Respect for each other and our differing personalities and styles • Support for each other and sensitivity to individual interests and responsibilities • Resilience in working to achieve our goals • Balance combining hard work with a fulfilling personal life
SERVICE GOAL To be recognised for providing exceptional customer service that will inspire visitors, customers and clients to return time and again.
Our core service commitments are:
• Providing consistent, reliable customer service and value • Ensuring that what we do, we do with pride • Establish a reputation for excellence • Be a positive ambassador for Victoria
In delivering this service, we will be: • Welcoming • Helpful • Respectful • Accountable ABOUT FED SQUARE ABOUT
PAGE 5 MESSAGE FROM THE CHAIR AND CEO We are pleased to present the 2019-2020 Annual Report, a year of continued transformation at Federation Square in which foundations have been built upon for an exciting new chapter for Melbourne’s gathering place. Over the course of the year Fed Square’s Board and Management have continued to drive the organisation forward with the delivery of several key initiatives, which we are proud to detail in this Annual Report.
MS DEBORAH BEALE AM CHAIR
DR XAVIER CSAR CEO
PAGE 6 FED SQUARE ANNUAL REPORT 2019 - 2020
Throughout 2019-2020 Fed Square was actively involved in the Victorian Government Review of Federation Square, which was announced in April 2019. Fed Square’s Board and Management provided the Federation Square Review Panel with the information, insights and access required to conduct a thorough review and determine meaningful outcomes for Federation Square and the organisation. Fed Square was also involved in facilitating community and stakeholder consultation as part of the review process and, upon the release of the community consultation report in December 2019, sought to immediately address the key feedback received. The recommendations of the Review, publicly released in August 2020, have further established Federation Square’s position as the premier gathering place for all Victorians.
In September 2019, Jonathan Tribe stepped down as CEO of Fed Square after a three-year tenure in the position. During his time in the role, Jonathan delivered a number of key initiatives for the organisation including the installation and unveiling of the Digital Façade, the development of a rolling program and event strategy to ensure continued delivery of high quality public events, activations and experiences, and the development of a more sustainable business framework.
Following Jonathan’s retirement, Xavier Csar was appointed to the position of CEO. Xavier brought extensive executive experience leading Victoria’s TAFE system, state and regional development and economic policy in the Victorian and Commonwealth Governments. In the relatively short time he has been in the position, Xavier has made a significant impact upon the organisation and the future direction of Federation Square, as demonstrated in the various initiatives highlighted throughout this Annual Report.
Fed Square undertook an organisational restructure in December 2019, consolidating the number of internal departments from four to two: Business Operations and Support Services and Customer Experience. This simplification allows Fed Square to benefit from synergies between different areas of the business and improved communication and collaboration amongst staff.
A significant moment in the history of Federation Square came about when it received heritage listing from the Heritage Council of Victoria in August 2019. Following the announcement, Fed Square worked with heritage experts to develop Design Integrity Guidelines and a Conservation Management Plan. This will help guide the management of the site into the future and protect the architecture and design that make the precinct unique.
Fed Square has continued to foster relationships with its tenants, and in particular the cultural institutions that call Federation Square home. The result has been greater collaboration with tenants across events and activities, a greater sharing of information and learnings between organisations, and most importantly a more holistic experience for
ABOUT FED SQUARE ABOUT visitors to the Square.
PAGE 7 Over the course of the year Federation Square was home to a kaleidoscope of events and activations that reflected the vibrancy and diversity of Melbourne. The public flocked to the Main Square for cultural festivals including Diwali, the African Music and Cultural Festival, and the NAIDOC Week concert, as well as community celebrations for the likes of Christmas and New Year’s Eve. A wide range of third party activations, such as the full site takeover of the Australian Open, the display of Terrance Plowright’s statue of Tayla Harris ‘The Kick’ on Swanston Street Forecourt, and the captivating Cartier: Into the Wild exhibition were all hosted. Fed Square also produced some of its own wonderful events during the year including the sold out Sensory Underground dining experience, the Little Food Festival, and the Fed Beach activation, all of which added to the excitement of the precinct for visitors.
Prior to March 2020, Fed Square oversaw strong financial performance for the organisation, with a substantial end of year operating surplus anticipated based on forecasts for the remainder of the 2019-2020 year. The onset of the coronavirus (COVID-19) pandemic has had a significant impact upon the financial position of Fed Square, with revenue sources dramatically impacted and unforeseen costs incurred. Decrease revenue was realised across tenancy rents, car park income, sponsorship and advertising, event delivery, and venue hire. Despite these unprecedented challenges the organisation managed to deliver an operating surplus in 2019-2020. Throughout this difficult period Fed Square has continued to invest in its people and act as an exemplar public sector employer through these challenging times.
From 30 March until 1 June, Federation Square was closed as a venue, with restrictions on events, operation of tenants and institutions. Throughout this period the Digital Façade served as a display for coronavirus public service announcements.
While the pandemic forced a halt to normal operations for Fed Square, it also challenged the organisation to think laterally about how to continue meeting its role as a civic and cultural hub for Melbourne. The result of this was the innovative Virtual Square, created within weeks of Federation Square’s closure. This allows visitors from anywhere in the world to experience a wide range of content associated with the Square without leaving their homes. As well as driving great interest from the community, the establishment of the Virtual Square has rapidly increased Fed Square’s capabilities around creating, curating, and publishing great interactive experiences. This enables events to take place seamlessly across both physical and virtual spaces.
Our ambition is undiminished by the current situation, not least of all due to the forward focused and transformative vision that the Board and Executive have set out over the past several years.
The coming year promises to be amongst the most significant in Fed Square’s history. These include the organisation’s response to the recommendations of the Victorian Government Review and the phased return to re-opening and public programming as the impact of the pandemic recedes.
The Annual Report provides an opportunity to thank all Fed Square’s partners that provided support over the past year and ensured that Federation Square maintained its status as
ABOUT FED SQUARE ABOUT the civic and cultural heart of Melbourne. Fed Square would like to acknowledge our
PAGE 8 FED SQUARE ANNUAL REPORT 2019 - 2020
responsible Ministers throughout the reporting period, The Hon Martin Pakula MP, Minister for Tourism, Sport and Major Events (to 1 September 2020); The Hon Martin Foley MP, Minister for the Creative Industries (2 September 2020 to 28 September 2020); The Hon Danny Pearson MP, Minister for Creative Industries (from 29 September 2020); Treasurer Mr Tim Pallas MP; the City of Melbourne; key cultural partners – the Australian Centre for the Moving Image (ACMI), The Ian Potter Centre: NGV Australia (NGVA), the Koorie Heritage Trust (KHT); and our retail and commercial partners. Fed Square would also like to thank the Department of Jobs, Precincts and Regions, the Department of Treasury and Finance, Visit Victoria and our other government partners for their assistance and collaboration throughout the year.
Fed Square looks forward to working with The Hon Danny Pearson MP, Assistant Treasurer and Minister for Government Services, Regulatory Reform and Creative Industries, as the responsible Minister.
Thanks are extended to the Fed Square Board for their commitment in providing governance and strategic direction to the organisation. Fed Square staff are also to be congratulated for their enthusiasm in delivering on the vision for Federation Square. By working together the Board and management ensure that Federation Square remains a welcoming and inclusive place for Victorians and visitors alike to enjoy a kaleidoscope of experiences.
Taking a break at Federation Square ABOUT FED SQUARE ABOUT
PAGE 9 ABOUT FED SQUARE Federation Square is one of Melbourne’s premier public spaces, filling a gap that had previously existed in the city’s civic and cultural landscape and striving to be a welcoming and accessible place to gather in celebration and healing, and engage in civic and political discourse. Each year Federation Square hosts community, cultural and other activities that equate to around 2,300 event and activation days. It also supports a diverse mix of businesses that service residents, CBD workers and local and international visitors alike. It is home to four nationally significant resident cultural institutions and is also responsible for funding routine maintenance and upkeep such as lift replacement, disability access and built form preservation.
CORPORATE GOVERNANCE Fed Square Pty Ltd (Fed Square) is wholly owned by State Trustees Limited as custodian trustee on behalf of the State of Victoria. The share is held pursuant to the State Investment Trust Deed and the Treasurer is the Minister responsible for the State Holding in Fed Square under the Deed. The Minister for Tourism, Sport and Major Events had State Government portfolio responsibility for Fed Square until 1 September 2020. From 2 September this responsibility was transferred to the Minister for the Creative Industries. Fed Square is governed by its Constitution and has regard to the Civic and Cultural Charter that was jointly developed and agreed by the Victorian Government and City of Melbourne at the inception of the Federation Square project. The Civic and Cultural Charter recognises Melbourne’s pre-eminence as a centre for creativity and innovation, its diverse and successful arts and cultural festivals, its cultural diversity, the popularity and beauty of its gardens and river, and the desirability for a focal point for contemporary cultural and civic activities. As well as detailing the purpose of Federation Square, the Charter details key outcomes, implementation requirements and operating principles expected of Fed Square. Because of it’s diverse role and broad-reaching significance, Fed Square interacts with government entities, particularly the Department of Jobs, Precincts and Regions (DJPR) on portfolio matters, and the Department of Treasury and Finance (DTF) in relation to the State Government’s shareholding in the company. Within DJPR, Fed Square liaises with the Creative, Sport and Visitor Economy Group with the view to assisting in implementing the strategic policies on behalf of Government. The company has a board of directors and a Chief Executive Officer with a team of professional staff. A dedicated team of 44 staff (43 full time plus 1 part time (43.9 FTE) as at 30 June 2020) work across a range of areas of expertise to ensure that Federation Square remains one of the nation’s premier civic precincts. Fed Square also contracts services such as cleaning, security, audio visual and car park management. These service providers share Fed Square’s commitment to service
ABOUT FED SQUARE ABOUT excellence and the delivery of great visitor experiences.
PAGE 10 FED SQUARE ANNUAL REPORT 2019 - 2020
FED SQUARE PTY LTD FUNCTIONAL STRUCTURE OPERATING ENVIRONMENT
PORTFOLIO MINISTER* TREASURER
DEPARTMENT OF JOBS, PRECINCTS AND REGIONS DEPARTMENT OF TREASURY AND FINANCE
FED SQUARE PTY LTD BOARD
FINANCE, AUDIT AND RISK COMMITTEE BOARD NOMINATIONS & EXECUTIVE REMUNERATION COMMITTEE
CEO
COMPANY SECRETARY
CXO COO
CUSTOMER EXPERIENCE BUSINESS OPERATIONS AND SUPPORT SERVICES PURPOSE To conceptualise and deliver exceptional visitor PURPOSE experiences and innovative digital programming that To support the Board with strategic planning and engages the public according to the civic and cultural corporate governance. Provide business support expectations of Fed Square. services for the management and administration of Functions include: Federation Square, plus the maintenance and upgrade of its assets and facilities. • Venue hire Functions include: • Event coordination • Corporate planning • Public programming • Finance • Marketing • Business improvement • Community participation • Administration and business support • Digital program curation • IT and Multimedia support • Commercial partnerships • People and performance • Program operations • Policies and procedures • Event supervision • Environmental services • Communications and stakeholder engagement • Security • Cleaning • OH&S • Asset maintenance and facilities management • Project Management • Tenancy Management
FRONT OF HOUSE BACK OF HOUSE AND ADMINISTRATION
* Portfolio Ministers – The Hon Martin Pakula MP, Minister for Tourism, Sport & Major Events (to 1 September 2020) The Hon Martin Foley MP, Minister for Creative Industries (from 2 September 2020 to 28 September 2020) The Hon Danny Pearson MP, Minister for Creative Industries (from 29 September 2020) PAGE 11 OUR BOARD
MS DEBORAH BEALE AM, CHAIR
Deb Beale has a Bachelor of Commerce from the University of Melbourne, a Graduate Diploma from the Securities Institute of Australia and a Master of Business Administration from Melbourne Business School. Deb began her working career in the finance industry where she was employed by Merrill Lynch for over a decade. She then moved to Ernst & Young where she specialised in governance and risk management.
Deb has also served and continues to serve on a number of government, public, private and not-for-profit boards. Her broad experience includes the areas of finance, corporate governance, public relations and risk management.
MR PATRICK CONLON
Patrick Conlon is a former member of the South Australian Parliament. He served in the House of Assembly as a member of the Australian Labor Party from 1997 to 2014 and was Minister for Transport, Minister for Infrastructure, and Minister for Energy, as well as the Leader of Government Business in the Lower House. During his 11 years as a Minister, Patrick held a number of other portfolios, including Police, Emergency Services, and Housing and Urban Development.
While Transport and Infrastructure Minister, Patrick oversaw the greatest infrastructure build in South Australia’s history, including a $2.6 billion rail revitalisation programme and the redevelopment of Adelaide Oval. He negotiated the first ever major contribution from the Federal Government to public transport and oversaw two tram extensions as well as a number of large, private joint venture mixed residential developments.
Patrick has a Bachelor of Laws (Hons) and a Bachelor of Arts (Jurisprudence) from the University of Adelaide and has practised in energy law at Minter Ellison. He currently runs his own government relations consultancy. ABOUT FED SQUARE ABOUT
PAGE 12 FED SQUARE ANNUAL REPORT 2019 - 2020
MS PAMELA MITCHELL
Pam Mitchell is a Chartered Accountant with extensive experience in the establishment, documentation, financial management and reporting of property and investment funds management businesses and superannuation funds in a range of small and medium-sized enterprises in the corporate, government and not-for-profit sectors.
Pam is currently a Director of Heyfield ASH Holding Pty Ltd, a member of the Audit Committees of the Victorian Government’s Department of Transport and Department of Jobs, Precincts and Regions. She also chairs the Audit Committee for the Australian Radiation and Nuclear Safety Agency.
She was a non-executive Director of State Trustees Limited, a Director of the Emergency Services and State Super Board and has held many roles as Chief Financial Officer and Company Secretary in the investment and property sectors.
MS KATHLEEN WILSON
Kathy Wilson is the Principal of Kathy Wilson Legal. Kathy has a background in property law, commercial litigation and succession law, and has over 25 years’ experience advising in litigation and dispute resolution, asset structuring, wills and succession planning and guardianship matters. Kathy has served on a number of boards and committees in the private, not-for-profit and government sectors.
Kathy is presently a non-executive director of the Law Institute of Victoria Limited and the Institute of Legal Executives Limited. She is a member of the Australian Institute of Company Directors, accredited mediator, accredited specialist in wills and estates and a qualified trust and estate practitioner. ABOUT FED SQUARE ABOUT
PAGE 13 MR ARI SUSS
Ari Suss is CEO of Fox Special Projects, part of the private family investment arm of the Linfox Group, joining the company in 2004. Ari is also a Board Member of Avalon Airport Australia.
Between 1999 and 2004, Ari was a senior adviser to former Premier Steve Bracks. During this time, he specialised in policy and advice in the areas of infrastructure development, transport, ports, major projects, multicultural affairs and parliamentary strategy.
In 2011, Ari also commenced in his role as General Manager of the Linfox-owned Australian Automotive Research Centre, a 1000-hectare vehicle test facility in Anglesea, Victoria.
In October 2015, Ari was appointed a Director and Board Member of Goulburn Murray Water.
Ari has a Master’s degree in Public Policy and Management from Monash University, is a graduate member of the Australian Institute of Company Directors and has completed executive studies at Harvard Business School.
MR JOHN LEE, CO-OPTED MEMBER OF BOARD, FINANCE, AUDIT AND RISK COMMITTEE, AND BOARD NOMINATIONS AND EXECUTIVE REMUNERATION COMMITTEE
John Lee is a Chartered Accountant and consultant. John has a Graduate Diploma (Company Directors) from the Australian Institute of Company Directors (AICD) and is an Associate Member of AICD. John is also an Associate Member of Chartered Accountants, ANZ and has a Fellowship Diploma of Business Studies (accountancy) from RMIT University. ABOUT FED SQUARE ABOUT
PAGE 14 FED SQUARE ANNUAL REPORT 2019 - 2020
COMMITTEE MEMBERSHIP The annual Tanderrum Indigenous celebration allows safe passage, temporary access and use of Finance, Audit and Risk Committee land and resources by visitors. Ms Pamela Mitchell, Chair Ms Deborah Beale Ms Kathleen Wilson Mr John Lee
Board Nominations and Executive Remuneration Committee Ms Kathleen Wilson, Chair Ms Deborah Beale Mr John Lee
PAGE 15 THE YEAR’S ACTIVITY
PAGE 16 FED SQUARE ANNUAL REPORT 2019 - 2020
STRATEGIC IMPERATIVES
With constantly evolving operating conditions facing Fed Square and challenges and opportunities being presented due to these changes, continued assessment of the strategic direction of the organisation is critical to ensuring its long-term success.
In 2019 the Fed Square Board oversaw a review of the 2018-2021 Strategic Plan to assess whether the strategic direction previously detailed appropriately accounted for recent changes in the external and internal operating environments. The result of this review was the 2019-2022 Strategic Plan and the establishment of four primary strategic imperatives for the organisation:
1. Enhance Federation Square’s reputation as a globally recognised place for meaningful, visitor centred experiences.
Promote and attract visitation to Federation Square as Melbourne’s destination for surprising and inspiring experiences for visitors, through leveraging Melbourne’s national identity as Australia’s cultural and sporting capital.
2. Grow the Fed Square Family exponentially, by connecting people to the enduring power of community.
The enduring power of community aims to connect people by creating a sense of belonging and worth to each other and to the broader Victorian community, which encourages them to visit both in person and virtually, to engage with and be part of the Fed Square family. Federation Square’s range of inspirational arts, education and entertainment experiences, particularly provided by ACMI, KHT and NGVA, reflect the diverse culture that is Melbourne and enhances people’s wellbeing and sense of belonging.
3. Ensure a sustainable future for Fed Square.
Ensure the sustainability of the organisation and physical site by gaining financial viability over the long term. In doing so, Fed Square will utilise contemporary practices that ensure it minimises the impact of its operations on the environment, whilst maintaining visitor safety and security.
4. Build a social enterprise culture that is engaged, aligned and committed to delivering the Corporate Plan 2019-2022.
To deliver social, cultural and environmental benefits to the community, Fed Square will continue to build a highly engaged, productive and cohesive team, committed to ongoing organisational transformation.
PAGE 17 1. Enhance Federation Square’s reputation as a globally recognised place for meaningful, visitor-centred experiences.
Federation Square built upon its reputation as the home to iconic events and activations this year, putting in place some critical initiatives to enhance the experience of visitors to the precinct now and into the future.
PAGE 18 FED SQUARE ANNUAL REPORT 2019 - 2020
PROGRAMMING STRATEGY
Federation Square was brought to life with a wide variety of compelling events, activations and experiences in 2019-2020, prior to the coronavirus pandemic, with a new anchor programme strategy and a more holistic and collaborative programming approach being implemented for the first time this year.
The new program strategy saw Fed Square curate a kaleidoscope of experiences across the calendar, in collaboration with a range of cultural, event and activation partners, with a renewed focus on Fed Square produced events. Experiences were structured around anchor themes for certain periods of the year, enabling the team to both create, partner, and promote a clear and cohesive visitor experience. The 24-month nature of the program strategy also provided a clear roadmap of activity for the precinct over the medium term and ability to approach community-minded organisations to partner with Fed Square on these anchor periods. Partnerships as part of the programming strategy for 2019-2020 were secured with KHT, NGVA, ACMI, Monash University, the Sandro de Maio Foundation, the City of Melbourne, Melbourne International Arts Festival, Visit Victoria, Food and Wine Victoria, the Committee for Melbourne, and Joost. Fed Square also partnered to support major events throughout the year including the Australian Open, Melbourne Fashion Week, the ICC T20 Women’s World Cup, and the Australian F1 Grand Prix.
DIGITAL FACADE
A critical element of the programming strategy was the utilisation of the Digital Façade, Federation Square’s state-of-the-art public screen, to both elevate events in the Main Square and to be used as a means of activating the precinct in its own right. Fed Square maximised the potential of the Digital Façade by working closely with event organisers to create compelling experiences for visitors, aligning with creative partners to host content, and taking an innovative approach to interactive uses for the screen. Some of the broadcasts screened on the Digital Façade included content provided by students at Swinburne University and Melbourne Girls Grammar, a virtual reality experience in collaboration with RMIT, the AFL Grand Final, a premiere simulcast of MTV Unplugged, the launch of ABC’s vertical format series ‘Content’, and opportunities for visitors to play video games on the big screen. With the onset of the coronavirus pandemic and government restrictions, the Digital Façade become a potent tool to convey public service announcements and social distancing advice on behalf of the Victorian Government.
Underpinned by the anchor program strategy, Fed Square also attracted a variety of partner experiences to Federation Square over the course of the year, adding to the vibrancy brought to Federation Square by the wealth of annual civic and cultural events that take place here.
2020 Australian Open THE YEAR’S ACTIVITY THE YEAR’S
PAGE 19 African Music and Cultural Festival, December 2019 Photo credit: AMCF
PAGE 20 FED SQUARE ANNUAL REPORT 2019 - 2020
A small selection of the events that took place at Federation Square over the past year are described in the following sections.
COMMUNITY FESTIVALS
As part of NAIDOC Week 2019, Federation Square’s main stage was put to great use as the location for a special concert held at the end of the NAIDOC Week march that made its way from Fitzroy. The concert attracted not only marchers but plenty of passers-by drawn in by the fantastic music and atmosphere.
Diwali, the Festival of Lights, returned to Federation Square for the 14th straight year in October, with tens of thousands of visitors flocking to the precinct over the course of the day to be a part of this incredible Indian celebration. The event featured traditional and contemporary Indian music, art, performance, and food and culminated in a spectacular fireworks display.
Another annual favourite, the Melbourne Prize, took place at Federation Square in November for the Melbourne Prize for Music 2019. In addition to an awards night held in Deakin Edge where some incredible Victorian musicians were recognised, members of the public were able to listen to pieces from all finalists in an innovative exhibit with the Atrium.
Korean culture was celebrated at several points during the year at Federation Square. The K-Pop World Festival was in July, with a performance extravaganza in Deakin Edge and the opportunity for members of the public to put their own skills to the test for the chance to perform at the event. Then in November the Main Square hosted the 2019 Korea Festival featuring Korean food, music, art and culture. During the event Fed Square also hosted a meeting between representatives from major South Korean airline Asiana and the Victorian Government to establish a seasonal flight service between Melbourne and Seoul.
December’s African Music and Cultural Festival, the largest annual African festival in Australia was a vibrant celebration of African culture that attracted large numbers of visitors to Federation Square. The family friendly event showcased incredible music, arts, dancing and food from the African continent.
The Melbourne Japanese Summer Festival in February highlighted the very best of Japanese culture across a range of areas including food, music, art, and dance. As well as live performances on the Main Stage, the festival also featured Japanese food and drink stalls, opportunities for visitors to learn traditional dance for themselves, and even some great examples of cosplay.
In addition to these amazing events, Fed Square was proud to celebrate the national day of 117 countries over the course of the year through flag raising ceremonies.
Federation Square is proud to host festivals from around the world including Diwali, PAGE 21 The Korea Festival, The Polish Festival and the African Musica and Cultural Festival. PARTNER EVENTS
In July, the Bastille Day French Festival took over the Atrium and Deakin Edge for a day in celebration of French culture and cuisine. The event featured market stalls, art exhibits, live music and dance, kids activities, and insightful talks about French history and its connection with Melbourne, making it an ideal experience for Francophiles.
As part of Melbourne Fashion Week in August, Deakin Edge was repurposed as a catwalk for the first of its kind Modest Fashion Runway. The event recognised diverse cultures and backgrounds and their fashions, providing exposure to the modest fashion industry and strengthening the connection between fashion lovers everywhere.
‘The Kick’ Tayla Harris statue In September, Federation Square’s Swanston Street Forecourt was chosen as the location for one of the most talked about statues in years, a sculpture commissioned by National Australia Bank depicting AFLW star Tayla Harris from the iconic image ‘The Kick’. Designed as a statement not just about Tayla, but about the need to raise the profile of sports- women in general, the statue garnered plenty of interest from the public as well as sports lovers around the country.
In celebration of 80 years since the creation of superhero Batman, Federation Square’s East Shard was the location for a projection of the famous bat signal, lighting up the night for Melbourne’s comic book fans. The Batman symbol lights up the East Shard
Excited fans waiting for autographs at PAGE 22 Rafael Nadal’s media call THIS YEAR’S ACTIVITY FED SQUARE ANNUAL REPORT 2019 - 2020
The Paddock was transformed into a wonderland throughout September and October with the arrival of the Wonderland Spiegeltent, a beautiful 19th-century Belgian travelling circus tent. Coinciding with the Melbourne Fringe Festival, the Wonderland Spiegeltent featured world-class circus performers and over 120 performances of shows for children and adults.
In one of the highlights of the year, the Australian Open took over Federation Square for three weeks in January, with the precinct becoming a hub for tennis lovers flocking to the city. As well as pop-up bars, deck chairs to watch the tennis action on the Digital Façade, and plenty of photo-worthy installations, the Australian Open also converted Deakin Nadal’s media call Edge into the AO Kids Club – an incredible tennis themed childcare program for those heading along to the tennis. In the lead up to the tournament, the Main Square also hosted a meet and greet opportunity for fans with tennis superstar Rafael Nadal.
Following the success of the Winter Village activation, which ran until September 2019, Fed Square partner the Australian Venue Co. returned to Federation Square’s Skyline Terrace in January 2020 with Summertime Social, featuring games such as bocce and shuffleboard, a communal lawn, deluxe caravans to relax in, live music, and food and drink treats.
In March, the Atrium was the location for the stunning Cartier: Into the The Cartier exhibition Wild exhibition. The exhibit, which snaked through the length of the Atrium space, took visitors on a journey of discovery to discover the art, inspiration and the untold story behind the iconic Panthere de Cartier.
Federation Square has often been the site of celebrations following Australian sporting triumphs, and this was the case again when masses of fans descended on the Main Square to cheer on the Australian women’s cricket team following their historic victory in the ICC T20 World Cup Final, hosted at the Melbourne Cricket Ground in March.
FED SQUARE PRODUCED EVENTS
Anything But Square In July, Fed Square launched a brand-new festival, the Anything But Square Festival Festival, which set the tone for Fed Square produced events for the year. The festival was a fusion of world-class activations, public events, and intriguing exhibitions throughout the precinct, with Sensory Underground as the hero event. Sensory Underground was an event unique to Melbourne and completely new to Federation Square. Patrons entered the event space, a revitalised former storage area beneath Federation Square purpose-fitted for the event, through Flinders St Station’s Platform 13, before dining on a futuristic menu designed by the team from Tokyo Tina amid a world of kaleidoscopic lights, originally-created audio and exciting smells, tastes and haptic experiences. The ticketed event sold out all 34 sessions, with 2,720 diners enjoying the experience. Additional events as part of the BlakHEART promotion festival included Open House Melbourne, a Red Nose Day activation, the Winter Garden art installation in the Atrium, and the Martha Cooper x Rone Street Art Talk in Deakin Edge. PAGE 23 PAGE 24 THE YEAR’S ACTIVITY Minecraft. the DigitalFaçade, kidscouldeven explore andgreenify created aminiMelbourne in taste andexplore health,theenvironment upon offood thepower andcommunity. On workshops,andplentyofopportunities forkids tolisten,question, stalls, hands-on where weeat, itcomesfromfood andwhatthismeansforourhealth,featured food to create theLittleFood Festival. The whichexplored children-focused festival, the Over twodays inSeptember, Fed Square partnered withtheSandro deMaioFoundation Indigenous artisticexpression. throughflowed theprecinct over thecourse oftheevent togetatasteofcontemporary dance, musicand visualartonofferforvisitors.people of Thousands with storytelling, BlakHEART event putFirst This nine-hour inAugust. Nationscreatives inthespotlight In partnership withtheCityofMelbourne, Fed Square produced theincredible event THIS YEAR’S ACTIVITY Federation Square style Square Federation Christmas 2019, Christmas
FED SQUARE ANNUAL REPORT 2019 - 2020
A kaleidoscope of Christmas fun took over Federation Square in December with the Fed Square Christmas Festival, with a wide range of events, activations and activities to deliver festive cheer on offer for visitors to the square. The centrepiece of the festival was the Christmas Square, a magical activation created in partnership with the City of Melbourne featuring a 16-metre LED Christmas tree, giant light up bauble, larger than life candy canes, a nativity scene and Santa’s House. Throughout December the Main Square played host to some incredible free Christmas performances, while the Digital Façade offered interactive fun with its Dancing Santa overlay, allowing people to see themselves transformed into Santa or one of his elves up on the big screen.
Complementing the activity in the Main Square, a Christmas Styling Masterclass hosted by Chyka Keebaugh was held in Deakin Edge, with plenty of people coming along to learn how to take their festive celebrations at home to a new level.
Federation Square is always a popular spot for revellers to enjoy New Year’s Eve, and this was no different in 2019, with a record crowd of over 100,000 visiting the precinct over the course of the night to celebrate. Musical entertainment on the main stage and fun videos on the Digital Façade kept the crowd buzzing through the night before eyes turned to the fireworks show at midnight.
In February, visitors to the Main Square were transported to a beach paradise with Fed Beach. This vibrant summer zone featured deckchairs and cabanas, sliders and ice creams, live music, a real sandy “beach” and even two larger-than-life seagulls, and was the perfect location to enjoy the sunshine during the day or enjoy some cult summer and surf films on the Digital Façade in the evening.
Also in February, Fed Square was proud to partner with Foxtel to broadcast Fire Fight Australia, one of the biggest relief concerts in recent history in support of communities affected by the 2019-2020 bushfires. As well as broadcasting the main concert in full on the Digital Façade, Federation Square was a live site for the event hosted by Eddie McGuire and Shaynna Blaze, with world famous crooner Michael Bublé making an appearance.
VISITOR INSIGHTS Christmas 2019, Federation Square style In 2019 Fed Square developed a Visitor Feedback Framework, designed to capture relevant insights for the business and enable better recognition of trends and changes amongst audiences.
Utilising this framework, an onsite visitor survey was conducted at Federation Square in January 2020, with visitor behaviours, perceptions and preferences were established through the survey, alongside demographic information.
Results from the onsite visitor survey have been used to inform strategic planning for the coming year, and particularly that of the Customer Experience department. This survey data, as well as other data collected via the Visitor Feedback Framework, will better enable Fed Square identify trends or shifts in behaviour and perceptions and provide useful visitor insights to stakeholders. THE YEAR’S ACTIVITY THE YEAR’S
PAGE 25 Enjoying Fed Beach - January 2020
PAGE 26 FED SQUARE ANNUAL REPORT 2019 - 2020
VIRTUAL SQUARE
In the wake of the coronavirus pandemic and subsequent restrictions that forced the closure of Federation Square as a venue from late March 2020, Fed Square needed to quickly identify options for the community to connect remotely, and safely access Federation Square’s kaleidoscope of experiences, even if the community could not visit the physical site. The solution was Virtual Square, a new online offering designed to capture the kaleidoscope of experiences available at Federation Square and make them available in people’s homes.
Experiences on Virtual Square have been divided across themes including Federation Square’s design and history, arts and culture, its significance as an Indigenous place of meeting, health and wellbeing, Fed Square’s sustainability and accessibility and Fed People. Content has included virtual tours from our cultural institutions, Fed Fitness videos to help people do yoga, meditation or Tai Chi from home, masterclasses from our food and beverage tenants showing off some of their favourite dishes, Fed Funny stand-up comedy performances, and even fun activities for kids to do at home.
As part of Virtual Square, Fed Square also launched a new podcast series, Anything But Square, featuring interviews, conversations and profiles of Fed Square’s people, places and events. Episodes have been released weekly and have utilised a combination of new interviews and audio from events hosted in Deakin Edge.
Following a significant drop in website traffic in the immediate wake of coronavirus restrictions coming into effect, Virtual Square drove an 80% increase in web traffic and saw Fed Square’s subscriber database increase by 5,000 people over the course of six weeks. The content produced for Virtual Square was also very well received, with the Fed Fitness videos winning Time Out’s Time In award for Movers and Shakers Award for Favourite Way to Get Moving From Home.
Examples of Fed Square’s virtual offering - Fed Funny comedy series, Fed Fitness and Tom Mosby (CEO, KHT) from our podcast series.
PAGE 27 2. Grow the Fed Square family exponentially, by connecting people to the enduring power of community.
Fed Square has continued to grow its network over the course of the year through a range of initiatives designed to increase the spirit of community for the precinct.
PAGE 28 FED SQUARE ANNUAL REPORT 2019 - 2020
STAKEHOLDER ENGAGEMENT
Fed Square has dedicated significant energy into fostering stronger relationships with stakeholders during the year, with a robust Stakeholder Management Plan having been developed and implemented.
Implementation of the Stakeholder Management Plan took place across all areas of the business, with a systematic and specific approach instituted to increase collaboration and engagement between Fed Square and stakeholders including the precinct’s cultural partners, government bodies, and community event organisers.
PARTNERSHIP & SPONSORSHIP STRATEGY
Following the development of a Partnership & Sponsorship Plan in 2018-19, Fed Square implemented this strategy this year, actively pursuing partnership opportunities with community focused organisations.
A critical element of this strategy was close alignment with the new programming strategy for Fed Square, and this approach led to the successful forging of partnerships with organisations including Deakin University, Monash University, the Sandro de Maio Foundation, the City of Melbourne, Melbourne International Arts Festival, Visit Victoria, Food and Wine Victoria, the Committee for Melbourne, and Joost.
To increase higher value partnerships for Fed Square, the partnerships team developed and executed several initiatives throughout the year to connect with and attract prospective partners. While significant progress was made with the strategy the onset of the pandemic has dramatically impacted performance.
THE YEAR’S ACTIVITY THE YEAR’S The Little Food Festival
PAGE 29 TENANT UPDATES
Fed Square has continued to support all our tenancies in the precinct over the course of the year. Close collaboration with resident cultural partners at the executive level and greater integration of these partners into Fed Square’s programming strategy has led to the identification of opportunities to work together on events, activations and experiences throughout the year.
In September 2019, Fed Square welcomed a new tenant to the precinct with the opening of Niska Ice Cream Bar. The novel concept of the store sees customers served locally made and delicious ice cream by three robot shop attendants, a first of its kind retail experience in Australia. The new ice creamery was an instant hit with visitors to Federation Square, with families lining up for a tasty treat as well as a unique customer service experience. Niska was also recognised by the industry, winning the Customer Experience – Small Business award at the 2020 Retailer Awards and being nominated as a finalist for the Outstanding Start-Up award for the 2020 Endeavour Awards.
Fed Square has also worked with other tenants to refresh the fit-out of their tenancies over the past year. Key amongst these is the multi-million dollar renewal of ACMI, which has continued throughout the year and is anticipated to reopen in 2021. The works reimagine the space within the Alfred Deakin Building and will offer visitors to ACMI an immersive and interactive experience. Beer DeLuxe completed refurbishment of various areas of their tenancy, having commenced these works in early 2019. Chocolate Buddha also completed a significant renovation in 2019, with the beautiful new look of the restaurant being unveiled when it reopened in October and being recognised for its aesthetic appeal as a finalist in the Hospitality Design category of the Australian Interior Design Awards 2020.
In the face of the coronavirus pandemic, Fed Square worked closely with all tenants to support them through an incredibly difficult time. Chief amongst this support was offering all commercial tenants rent relief for the entirety of 2020, aligning Fed Square to the State Government’s Economic Survival Package to Support Businesses and Jobs rent relief scheme. Fed Square provided regular and timely information to tenants throughout the development of this crisis and has worked with tenants to develop coordinated plans for the resumption of operations as restrictions have been eased.
INDUSTRY LEADERSHIP AND RECOGNITION
THE YEAR’S ACTIVITY THE YEAR’S Niska Ice Cream Bar’s robots show us the future
PAGE 30 FED SQUARE ANNUAL REPORT 2019 - 2020
Fed Square continued to demonstrate industry leadership in 2019, with staff and management actively involved within a number of industries, including participation in committees and advisory panels as well as Board representation, with industry bodies including Meetings & Events Australia, the Facility Management Association of Australia, the Yarra River Business Association, the Australian Human Resources Institute, RMIT University, the Victorian Tourism Industry Council, and the Committee for Melbourne. Fed Square was also recognised within the industry in 2019, with the organisation winning three awards at the 2019 Meetings & Events Australia Awards – the Victorian award for Operations Person of the Year, awarded to Event Production and Delivery Manager Pedro Gallo, and both the state and national awards for Event of the Year, for the widely celebrated Anything But Square Festival.
Suzana Bishop opens Fed Square’s ‘Anything But Square’ Festival.
Highlights from the ABS Festival’s ‘Sensory Underground - An Immersive Dining Experience’ THE YEAR’S ACTIVITY THE YEAR’S
PAGE 31 3. Ensure a sustainable future for Fed Square.
Fed Square has put in place initiatives throughout the year to ensure a sustainable future for Fed Square across several key areas.
PAGE 32 FED SQUARE ANNUAL REPORT 2019 - 2020
FEDERATION SQUARE REVIEW
The Victorian Government’s Review of Federation Square was conducted over the course of the year, gathering feedback and insights from the community and stakeholders to identify actions to benefit Federation Square into the future. Fed Square was committed to supporting the Federation Square Review Project Control Board with the information, insights and access required to conduct a thorough review and determine meaningful outcomes for the precinct and organisation.
As well as direct and regular engagement with key members of the Federation Square Review Project Control Board, Fed Square was heavily involved in facilitating the community and stakeholder consultations as part of the review process, including hosting surveys and focus groups on-site; and provided detailed financial modelling for the running of the precinct and asset management.
In December 2019, the Federation Square Review Project Control Board released the Federation Square Review Community Consultation Report, which captured the key findings from the community and stakeholder consultation.
Over the course of the year Fed Square has taken action to address several of these findings, including:
• Federation Square’s architecture and heritage is unique and requires careful stewardship
As explained in further detail below, Fed Square worked with Heritage experts to develop Design Integrity Guidelines and a Conservation Management Plan for Federation Square in order to ensure the protection of the architecture and design of the site into the future
• Greater coordination of programming, activities and events in Federation Square is essential
The development and roll-out of Fed Square’s 24-month programming strategy, and collaboration with all partners within the Federation Square precinct on the delivery of the strategy, has already led to a more coordinated approach to events and activations and a more holistic experience for visitors. This level of coordination across the Square will continue to grow in 2020-2021.
• A future service delivery approach requires care and attention to deliver better public value
Fed Square’s renewed dedication to the visitor experience is most clearly demonstrated in the formation of the Customer Experience department, whose members are focused on delivering the best possible experience for visitors to the Square. Insights from the onsite visitor survey have helped guide Fed Square in programming, marketing, and event delivery, and a more coordinated approach with partners across the precinct has led to a more holistic experience for visitors.
• Cultural institutions at Federation Square are key to its success
THE YEAR’S ACTIVITY THE YEAR’S Fed Square is very proud to have four of Australia’s finest cultural institutions call Federation Square home: KHT, the NGVA, ACMI and SBS, and this year the organisation has dedicated PAGE 33 itself to fostering ever stronger relationships with these critical partners, driven by greater communication and collaboration across all levels of these organisations. Fed Square has worked with the cultural partners on events within Federation Square, provided marketing and promotional support for cultural tenant events, and consulted with these partners on the future plans for the precinct.
HERITAGE LISTING In August 2019, Federation Square received heritage listing from the Heritage Council of Victoria, cementing the precinct’s status as Melbourne’s civic and cultural hub, with the Council recognising its “historical, aesthetic, technological and social significance”. Following the heritage listing announcement, Fed Square has undertaken significant work to understand the implications of this status on the maintenance of the site and on future works. Working with heritage experts and in consultation with the Office of the Victorian Government Architect and Heritage Victoria, Fed Square developed Design Integrity Guidelines and a Conservation Management Plan. These documents will guide Fed Square’s management of the Federation Square site and will provide clarity and transparency on these processes for all relevant stakeholders.
INCREASING COMMERCIAL ACUMEN In recognition of the need for improved capability across the organisation in terms of identifying partnership and revenue opportunities to enable and support social enterprise outcomes, Fed Square developed and rolled out a commercial acumen training program for identified staff across the business. The program equipped staff with the tools to anticipate the commercial needs of partners and realise shared benefits for all users of Federation Square.
ENTERPRISE RESOURCE PLANNING SYSTEM As Fed Square has sought to continue streamlining processes, improving data capture and analysis, and enhancing productivity across the organisation, a critical technology project throughout 2019-20 has been the sourcing, development and roll-out of an enterprise wide integrated applications system (ERP). The ERP incorporates application solutions for Finance, Tenancy Management, Asset Management, Customer Relationship Management and Records and Document Management, THE YEAR’S ACTIVITY THE YEAR’S with the project anticipated to bring about process changes in most Fed Square
PAGE 34 FED SQUARE ANNUAL REPORT 2019 - 2020
departments. The ERP will reduce operational and maintenance costs, provide real time insights and increased data security, and enable a consolidation of departmental data.
SAFETY AND SECURITY The safety and wellbeing of visitors to Federation Square is the highest priority for Fed Square and as such safety and security continues to be an area of strong focus for the organisation at all times. As well as hosting or taking part in a number of security-focused activities, including desktop and practical on-site training exercises, Fed Square has continued liaison with the Department of Justice, Victoria Police and City of Melbourne on security issues and in particular the facilitation of replacing concrete blocks and barriers across the precinct with long-term protection measures, as part of a city-wide security upgrade project. Fed Square has also updated its Post Emergency Response Plan based on research and review of industry best practice, and consultation with other organisations that will support Fed Square in emergency situations, including Victoria Police and the City of Melbourne. This ensures the recovery process is streamlined. Fed Square presented at the Crowded Places Forum in New Zealand in September 2019, with the presentation based on the desktop and practical exercises Fed Square held in 2019 and focused on the training Fed Square provides staff and tenants in responding to terrorist-related incidents.
OH&S INSIGHTS (YEAR ON YEAR)
INCIDENT & INJURIES 24% INJURY 12% SLIPS, TRIPS + & FALLS 1 PREVENTATIVE WORKERS 46% HAZARD 1 COMPENSATION IDENTIFICATION CLAIMS THE YEAR’S ACTIVITY THE YEAR’S & REPORTING
PAGE 35
4. Build a social enterprise
culture that is engaged, aligned and committed to
delivering the Strategic Plan 2019-22.
This year, Fed Square has undertaken some significant initiatives in relation to enhancing the social enterprise culture of the organisation and ensuring the Fed Square team is engaged, enthusiastic, and equipped to address the strategic opportunities and challenges identified by the Board.
PAGE 36 FED SQUARE ANNUAL REPORT 2019 - 2020
ORGANISATIONAL RESTRUCTURE In December 2019, Fed Square underwent an internal restructure, with the number of departments consolidated from four to two: Business Operations and Support Services and Customer Experience. The restructure also saw the creation of an executive leadership team comprised of Chief Executive Officer, Chief Operations Officer and Chief Experience Officer. The restructure enabled Fed Square to simplify the organisation structure and positioned the organisation to capitalise upon recognised synergies between different areas of the business, which is beneficial to the organisation itself as well as a wide range of stakeholders. These changes have also improved communication and collaboration across the team and helped to place the customer experience at the heart of the organisation.
EMPLOYEE VALUE PROPOSITION Following a six-month process of consultation and development that involved all staff within the organisation, Fed Square launched its Employee Value Proposition (EVP) in December 2019. The EVP serves as a clear statement about how important our people are to the success of the organisation and is a rallying cry to current and future staff to make their mark on the organisation, Federation Square and the city beyond. Under the banner of “Making Anything Happen”, the EVP aims to unify Fed Square’s staff in building internal culture, embracing change and challenge, celebrating unique perspectives and passions, and constantly thinking of new ways to engage and inspire all who use or work with Fed Square.
The launch of Fed Square’s EVP. THE YEAR’S ACTIVITY THE YEAR’S
PAGE 37 THE YEAR AHEAD Despite the uncertainty brought about by the coronavirus (COVID-19) pandemic, Fed Square is putting in place plans to ensure a bright future for the organisation and precinct in 2020-2021.
PAGE 38 FED SQUARE ANNUAL REPORT 2019 - 2020
Fed Square’s three-year Corporate Plan 2020-2023 has been formulated to help the organisation capitalise upon the successes of the past year, rise to the opportunities of the next 12 months, and navigate the uncertainty and challenges brought about by the coronavirus pandemic. The Corporate Plan also recognises that Fed Square has a leadership role to play in the rebuilding of both the events and tourism industries in Victoria. The Corporate Plan 2020-2023 focuses on four Strategic Imperatives to guide the continued evolution of Fed Square:
1. Enhance Federation Square’s reputation as a globally recognised place for meaningful, visitor-centred experiences.
2. Grow Federation Square’s role in reflecting and building our communities and amplify the culture of diversity that defines the best of Melbourne and Victoria.
3. Ensure a sustainable future for Federation Square and Fed Square.
4. Build a social enterprise culture that is engaged, aligned and committed to delivering the Corporate Plan 2020-2023.
The plans for the coming year have in part been informed by the publicly-released outputs of the Victorian Government’s Review of Federation Square, and in particular the findings from the community and stakeholder consultation of this process. Fed Square has sought to address this feedback in the development of plans for 2020-2021, and is augmenting these plans following the release of the Review’s recommendations in August 2020 to ensure that Government and community expectations for Federation Square are fully met. Another major consideration in the plans for 2020-2021 is the impact of coronavirus in the short, medium, and long term upon Federation Square. While the path to recovery and the full impacts of the pandemic remain uncertain, Fed Square has put in place plans to help the organisation respond to these challenges. It is acknowledged that Fed Square’s plans for the year may need to change as the extent of the impact of the coronavirus pandemic and plans for recovery are better understood.
A view of Federation Square showing it’s proximity to the Yarra River
PAGE 39 The following section details some of the key areas of focus planned for the year ahead.
ASSET MANAGEMENT AND IMPROVEMENT In the coming year Fed Square will invest significantly in capital and non-capital works across Federation Square. These include essential maintenance, asset management plan works, improvements to customer experience and modernising cultural partners’ facilities. This will position Fed Square to more readily bounce back from the impacts of coronavirus and help support the wider economy at a critical time. The scale and timing of these capital works are made possible by the Victorian Government’s $20 million investment to support upgrades to Federation Square, announced alongside the Review recommendations and representing the biggest investment in the precinct since its creation. The planned upgrades to the Square’s physical fabric, developed with the aid of the Conservation Management Plan, include several projects that will lead to real improvements to visitor amenity and customer experience, three of which bear special mention. Working with a range of partners, Fed Square is planning the creation of a new immersive Regional Experience Centre in the Yarra Building. This will reimagine the concept of a visitor centre, showcasing Victoria’s regional offering and bringing together food, cultural experiences and special programs and events. Fed Square will implement an innovative wayfinding and signage strategy that improves the customer experience, improves accessibility to all parts of Federation Square, and is supportive of the design integrity of the precinct. Fed Square will also deliver a lighting masterplan strategy to enhance the lighting capabilities throughout Federation Square. The lighting masterplan, once complete, will complement the design and architecture of the site, improve visitor experience and safety, and provide enhanced events and activations at Federation Square.
REIMAGINING FEDERATION SQUARE AS A PLACE OF DEEP INDIGENOUS SIGNIFICANCE The place on which Federation Square now stands has for tens of thousands of years been an important gathering place for different groups from the Kulin nation. Because of this, it is steeped in the spirit of Tanderrum - the Indigenous ceremony of welcome; involving dance, music and the sharing of food. Fed Square is committed to honouring this deep history by reimagining the Square as a place of Indigenous story and history in partnership with Victorian First Nations groups. Fed Square will co-design and implement a meaningful engagement and collaboration program with First Nations representatives as part of a broader effort to increase community ownership and partnership across the community. Fed Square will harness this new engagement framework to facilitate the development of a year-round Indigenous program for the Square, with the strong involvement of key Fed Square cultural institution the Koorie Heritage Trust.
PROTECTING ARCHITECTURAL SIGNIFICANCE Federation Square’s heritage listing provides the impetus for Federation Square to embrace its status as a unique Australian architectural treasure, to be safeguarded for future generations. Fed Square is working on bringing an architectural advisory structure to the organisation, ensuring Federation Square’s built form is front and centre in decision making. THE YEAR AHEAD
PAGE 40 FED SQUARE ANNUAL REPORT 2019 - 2020
Fed Square will operationalise the Conservation Management Plan developed in 2019-2020 and all current and planned capital projects on site will be developed in close consultation with the Office of the Victorian Government’s Architect to ensure maintenance and protection of Heritage. Fed Square is also committed to the Federation Square Design Principles, which outline the overarching philosophies relating to the built form. Design considerations will also be made to strategies including creating a stronger connection with the Yarra River, linking with adjacent city precincts, and unfinished design ambitions for Federation Square.
CUSTOMER EXPERIENCE PLAN To reinforce the organisation’s renewed focus on the Federation Square visitor experience, Fed Square is developing and rolling out a holistic Customer Experience Plan. This Plan will consider all touch points a customer has with the precinct including tenancies, marketing and the programming that take place at Federation Square.
NEW VISUAL IDENTITY Building upon the marketing, programming and digital strategies developed in the past two years, the organisation is rolling out a new visual identity under the theme ‘Anything But Square’. In part inspired by Federation Square’s original design, which was a deliberate departure from other premier public squares around the world, the Anything But Square visual identity is a celebration of the fact that Federation Square has always been ‘regularly irregular’. A place where people can have their own interaction with the space in their own way. The new look and feel will be rolled out on site in signage and across Federation Square’s communications channels and activities.
GIVING COMMUNITY A VOICE A key feature of Fed Square’s approach in the coming year will be to create even more ways to ‘plug in’ to the views of the community and specific stakeholder groups. Fed Square recognises that it needs to continue to listen to the community and provide opportunities to be actively involved in shaping its future direction. To ensure stakeholders continue to communicate directly with Fed Square, a Community and Stakeholder Engagement Plan will be developed to guide future decision making.
New Year’s Eve revellers NAIDOC flag raising ceremony THE YEAR AHEAD
PAGE 41 5 YEAR FINANCIAL SUMMARY The financial results for 2019-20 are a positive net result before depreciation of $4,682,324 (2018-19: $4,134,214). Operating revenue was down $4,040,644 or 12.45% to $28,413,777 and expediture from transactions was down $4,588,754 or 16.20% to $23,731,453. The company’s balance sheet remains strong, with financial assets of $21,543,401 relative to liabilities of $9,525,911. Net assets total $561,483,055 which is $30,610,542 higher than 2018-19.
PAGE 42 FED SQUARE ANNUAL REPORT 2019 - 2020
2020 2019 2018 2017 2016 Year ended 30 June $ $ $ $ $
Operating results
Revenue 28,413,777 32,454,421 32,220,166 28,071,853 28,026,800
Operating expenses (23,637,599) (28,118,253) (25,003,309) (21,633,478) (22,048,581) (excluding depreciation and amortisation)
Interest expense (263) (867) (328,746) (520,118) (744,414)
Other economic flows (93,591) (201,087) 6,906 11,659 (67,291)
(23,731,453) (28,320,207) (25,325,149) (22,141,937) (22,860,286)
Net result before depreciation and 4,682,324 4,134,214 6,895,017 5,929,916 5,166,514 amortisation
Depreciation and amortisation (12,176,146) (12,119,169) (11,747,662) (11,776,172) (12,456,064)
Net result (7,493,822) (7,984,955) (4,852,645) (5,846,256) (7,289,550)
Changes in physical asset revaluation surplus 38,104,364 (9,000,000) - (24,000,000) 66,680,133
Total comprehensive result for the period 30,610,542 (16,984,955) (4,852,645) 18,153,744 59,390,583
Financial status
Total assets 571,008,966 536,398,978 555,661,437 566,616,611 551,230,855
Total liabilities (9,525,911) (5,526,465) (7,803,969) (13,906,498) (16,674,486)
Total equity 561,483,055 530,872,513 547,857,468 552,710,113 534,556,369
Net cash from operating activities 3,054,853 4,448,150 3,974,186 7,453,145 4,359,831
35
30
REVENUE AND EXPENDITURE 25 (BEFORE DEPRECIATION AND
INTEREST) 20
Revenue and expenditure 15
(before interest and depreciation) MILLIONS over the past five years is shown in 10 this graph:
5
2014-15 2015-16 2016-17 2017-18 2018-19 Revenue Expenses
PAGE 43 KEY PERFORMANCE INDICATORS
PAGE 44 FED SQUARE ANNUAL REPORT 2019 - 2020
Category KPI Target Actuals
Operations Total Revenue $30.280m $28.414m
Total Expenditure (excl. dep) $25.091m $23.732m
Not Result Before Depreciation $5.189m $4.682m
Sponsorship $0.800m $0.487m
Car Park $4.430m $3.270m
Public Space Hire $2.185m $1.815m
Advertising $0.300m $0.184m
Tenant Presentation Audit 80% 80%
OH&S Incidents Per 100,000 1.6 0.6
Visits 9,500,000 7,700,000
Planned Maintenance 100% 93%
People Staff Turnover 25% 23%
DJPR Governance Framework Liquidity Buffer (weeks) 19.06 23.48
Working Capital 1.70 1.48
Capex Replacement 1.06 0.63
Revenue Growth (4.87%) (12.45%)
Labour Growth 3.72% 3.95%
Profitability 17.37% 16.48%
Self-financing 0.71 1.88
Return On Assets 0.98% 0.86%
Gearing 1.55% 1.00%
Reliance On Government Funding 0.00% 0.08%
PAGE 45 STATEMENT OF CORPORATE GOVERNANCE
PAGE 46 FED SQUARE ANNUAL REPORT 2019 - 2020
The Directors of Fed Square Pty Ltd are committed to the highest standard of corporate governance and acknowledge the need for continued maintenance of governance practice and ethical conduct by all Directors and employees. Accordingly, they have ensured that systems and procedures are in place to provide appropriate assurance that the company undertakes its activities and functions in accordance with:
• All legal requirements;
• The best interests of shareholders;
• An environment that meets relevant standards; and
• A manner that is responsible to all stakeholders and the wider community.
OBJECTS AND POWERS OF THE COMPANY The objects of the company are those set out in the Fed Square Pty Ltd Constitution and Federation Square Civic and Cultural Charter and include without limitation: (a) to occupy the site known as Federation Square; (b) to use, refurbish, maintain, improve, develop, lease, licence, manage, operate and modify all or any part of Federation Square; (c) in relation to any part of Federation Square, to carry on any or all of: (i) the businesses of owners, operators, managers, licensors, lessors or occupiers of: (1) galleries, exhibition centres, libraries, art and craft centres and museums, (2) car parks, (3) theatres, cinemas and cinema based entertainment facilities, radio, television and other multi-media studios, outdoor video screens and video/LED signage, (4) restaurants, cafes, taverns, hotels, food and drink premises (including, without limitation, take-away food and drink premises), liquor vendors, shops, convenience restaurants and convenience shops, and nightclubs, (5) function centres, conference centres and reception centres, (6) retail outlets, shops and stores (including, without limitation those required for service industries and including, without limitation, cash dispensing machines, ticketing machines and tourist and other information services providing machines), (7) offices, (8) amusement parlours and gaming and gambling premises, (9) indoor recreation facilities, (10) visitor and tourist information services and other visitor and tourist services, (ii) live performances, entertainment, carnivals, circuses, community or public events, (both indoor and outdoor), festivals, exhibitions and performances; (iii) places of assembly for religious and cultural activities, entertainment or meetings; and (iv) markets. PAGE 47 DUTIES OF DIRECTORS The duties of Directors include:
• Duty to act honestly in good faith in the best interests of the corporation and for a proper purpose;
• Duty to act with care and diligence;
• Duty to avoid conflict in the position of a director and/or any interest that a director may have;
• Duties which prohibit the misuse of information obtained by directors; and
• Duties which prohibit a director from taking for oneself the company’s opportunities.
RESPONSIBILITIES OF THE BOARD The primary responsibilities of the Board include:
• Establishing the company’s vision, mission, values and ethical standards;
• Ensuring the company’s long term viability and enhancing the financial position;
• Formulating and overseeing implementation of corporate strategy;
• Approving the business plan, budget and corporate policies;
• Agreeing key performance indicators (KPIs);
• Monitoring/assessing performance of the company, the Board itself, management and major projects;
• Overseeing the risk management framework and monitoring business risks;
• Appointing and appraising the performance of the Chief Executive Officer;
• Requiring and monitoring legal and regulatory compliance;
• Approving annual accounts, annual report and other public documents;
• Ensuring an effective system of internal controls exists; and
• Delegating an appropriate level of authority to management.
BOARD COMMITTEES
The Board has established two permanent Committees: the Finance, Audit & Risk Committee and the Board Nominations & Executive Remuneration Committee. Committee decisions become recommendations for submission to the Board for resolution. STATEMENT OF CORPORATE GOVERNANCE OF CORPORATE STATEMENT PAGE 48 FED SQUARE ANNUAL REPORT 2019 - 2020
RISK MANAGEMENT
Federation Square recognises the need for active risk management procedures and during the year reviewed the Risk Management Policy and Strategy and procedures to monitor progress with proposed plans. The risk management program is designed to provide a structured approach to business planning, improve operational performance, encourage active management and protect assets, people, finance and property.
Risks are identified, assessed and treated in accordance with the principles contained in Australian Risk Management Standard AS ISO 31000:2018
RISK MANAGEMENT ATTESTATION
I, Deborah Beale, certify that Fed Square Pty Ltd has adopted the Ministerial Standing Direction 3.7.1 – Risk Management Framework and Processes. The Fed Square Pty Ltd Finance, Audit & Risk Committee verifies this.
DEBORAH BEALE AM, CHAIR
ASSET MANAGEMENT ACCOUNTABILITY FRAMEWORK
The Asset Management Accountability Framework (AMAF) establishes a flexible and non-prescriptive set of requirements which aim to ensure Victorian public-sector entities manage asset portfolios appropriately. Whilst Federation Square is not subject to the provisions of the Financial Management Act 1994, the company is implementing the requirements of Ministerial Standing Direction 4.2.3 - Asset Management Accountability on a voluntary basis.
ASSET MANAGEMENT ACCOUNTABILITY FRAMEWORK ATTESTATION
I, Deborah Beale, certify that Fed Square Pty Ltd has partially adopted the Ministerial Standing Direction 4.2.3 – Asset Management Accountability. There are no material deficiencies. The Fed Square Pty Ltd Finance, Audit & Risk Committee verifies this.
DEBORAH BEALE AM, CHAIR STATEMENT OF CORPORATE GOVERNANCE OF CORPORATE STATEMENT PAGE 49 FINANCE, AUDIT & RISK COMMITTEE
The main responsibilities of the Finance, Audit & Risk Committee are to:
• Review and report independently to the Board on the annual report;
• Assist the Board in reviewing the effectiveness of the internal control environment covering:
– effectiveness and efficiency of operations; – reliability of financial reporting; and – compliance with applicable laws and regulations;
• Determine the scope of the internal audit function and ensure its resources are adequate and used effectively, including coordination with the external auditors;
• Maintain effective communication with external auditors;
• Consider recommendations made by internal and external auditors and review the implementation of actions to resolve issues raised;
• Oversee the effective operation of the risk management framework;
• Oversee the effective operation of treasury management; and
• Oversee insurance and legal proceedings.
The members of the Committee during the year ended 30 June 2020 were Pamela Mitchell (Chair), Deborah Beale AM, Kathleen Wilson and John Lee as a co-opted member.
COMPLIANCE ATTESTATION FRAMEWORK
The Standing Directions under the Financial Management Act 1994 (2018 Directions) set the standard for financial management in the Victorian public sector. In April 2016 the Victorian State Government launched the Whole of Government “Compliance Attestation Framework” to assist with monitoring, reporting on and attesting to compliance with the Directions.
The Directions require agencies to annually attest compliance with applicable requirements in the Financial Management Act, the Directions and the supporting Instructions. Whilst Federation Square is not subject to the provisions of the Financial Management Act, the company implements the requirements of the Compliance Attestation Framework on a voluntary basis where appropriate.
INTERNAL AUDIT
The company engaged Protiviti Pty Limited as Internal Auditor to assist in evaluating the company’s internal controls.
Protiviti developed an annual audit plan, having due regard to the company’s risk management program, and implementation of proposed audit activities is now underway. STATEMENT OF CORPORATE GOVERNANCE OF CORPORATE STATEMENT PAGE 50 FED SQUARE ANNUAL REPORT 2019 - 2020
COMPLIANCE WITH THE PUBLIC INTEREST DISCLOSURE ACT 2012
Federation Square does not tolerate improper conduct by employees, nor the taking of reprisals against those who come forward to disclose such conduct. Federation Square is committed to ensuring transparency and accountability in its administrative and management practices, and supports the making of disclosures that reveal corrupt conduct, conduct involving a substantial mismanagement of public resources, or conduct involving a substantial risk to public health and safety or the environment.
Federation Square is committed to the protection of persons who make disclosures from any detrimental action in reprisal for making a disclosure or for co-operating in the investigation of a disclosure.
The Public Interest Disclosure Act 2012 seeks to encourage and assist people to make disclosures of improper conduct by public officers and public bodies, provides protections for people who make disclosures and provides for the confidentiality of the content of disclosures and the persons who make them.
MAKING DISCLOSURES
Federation Square is not a body to which a public interest disclosure can be made under the Protected Disclosure Act 2012. Such disclosures must be made to:
Independent Broad-based Anti-corruption Commission (IBAC).
Level 1, North Tower, 459 Collins Street Melbourne, VIC 3000
Phone: 1300 735 135
Mail: GPO Box 24234, Melbourne, VIC 3001
Internet: www.ibac.vic.gov.au
The IBAC website contains a secure email disclosure process.
PROTECTING PERSONS WHO MAKE DISCLOSURES
Federation Square has established procedures to protect persons who make, or who co-operate in the investigation of, public interest disclosures, from detrimental action that might be taken against them. Those procedures can be accessed at https://fedsquare.com/ privacy-policy or a copy obtained from the Head of People & Performance. STATEMENT OF CORPORATE GOVERNANCE OF CORPORATE STATEMENT PAGE 51 DIRECTORS’ REPORT
PAGE 52 FED SQUARE ANNUAL REPORT 2019 - 2020
The Directors of Fed Square Pty Ltd present their report on the financial statements of the company for the year ended 30 June 2020.
MINISTER
The Hon Martin Pakula MP, Minister for Tourism, Sport & Major Events (to 1 September 2020) The Hon Martin Foley MP, Minister for Creative Industries (from 2 September 2020 to 28 September 2020) The Hon Danny Pearson MP, Minister for Creative Industries (from 29 September 2020)
DIRECTORS
The Directors in office during the period and at 30 June 2020 unless otherwise stated were:
Ms Deborah Beale AM (Chair) Ms Kathleen Wilson Ms Pamela Mitchell Mr Patrick Conlon Mr Ari Suss
ACCOUNTABLE OFFICER
The Accountable Officers during the period and at 30 June 2020 unless otherwise stated were:
Mr Jonathan Tribe, Chief Executive Officer (1 July 2019 - 3rd September 2019) Dr Xavier Csar, Chief Executive Officer (from 4th September 2019)
OWNERSHIP OF FED SQUARE PTY LTD
Fed Square Pty Ltd is wholly owned by State Trustees Limited as custodian trustee on behalf of the State of Victoria. The share is held pursuant to the State Investment Trust Deed and the Treasurer is the Minister responsible for the state holding in Federation Square under the Deed.
PRINCIPAL ACTIVITIES
The principal activity of Fed Square Pty Ltd continues to be the management of Federation Square.
PAGE 53 PAGE 54 DIRECTORS’ REPORT Directors ofthecompanyduringfinancial year were: The ofDirectors’ by number attended eachofthe ofmeetings andnumber meetings DIRECTORS’ MEETINGS the companyare outin set thatmayperiod have totheendoffinancial Matters on subsequent amaterialeffect EVENTSSUBSEQUENT ontheoperations orfinancialmaterial effect resultsofFederation Square. environmentalNo significant regulations apply thatare likely tohave anunexpected ENVIRONMENTAL REGULATIONS of thecoronavirus pandemicare outinthenotestofinancialstatements. set Federation ofboth position Square anditstenants.Further detailsinrelation totheimpacts movement have operations andfinancial impactonthebusiness ofpeople hadasignificant andrestrictions businesses onthe Closure venues ofhospitality andothernon-essential to eliminateorreduce risktopublichealth. aserious of Emergency, theChiefHealthOfficerisgiven powersbroad todowhatevernecessary is declared across Victoriatocombatthespread ofthecoronavirus pandemic.DuringaState On 16March 2020, theVictorianPremier aStateofEmergency announced hadbeen CHANGES INSTATE OFAFFAIRS No dividendshave proposed orpaidduringtheyear been (2018-19: Nil). DIVIDENDS Net result Depreciation andamortisation Net result before depreciation andamortisation Results ofOperations Ms Kathleen Wilson Ms Kathleen Ms Deborah BealeAM(Chair) Director *Reflects the number of meetings held during the time the Director held office during the year. the during office held Director the time the during held meetings of number the *Reflects Audit &Risk Committee) ofFinance, member Mr JohnLee -co-opted (invitee Mr AriSuss Mr Patrick Conlon Ms Pamela Mitchell Note 8.10 Note tothefinancialstatements. Meetings held* (7,493,822) (12,176,146) 4,682,324 2020 ($) 9 9 9 9 9 9 Meetings attended (7,984,955) (12,119,169) 4,134,214 2019 ($) 9 9 9 9 9 9
FED SQUARE ANNUAL REPORT 2019 - 2020
FINANCE, AUDIT & RISK COMMITTEE MEETINGS The number of Finance, Audit & Risk Committee meetings and number of meetings attended by each of the committee members during the financial year were:
Meetings held* Meetings attended Ms Pamela Mitchell (Chair) 6 6
Ms Deborah Beale AM 6 6
Ms Kathleen Wilson 6 6
Mr John Lee (co-opted member) 6 6
*Reflects the number of meetings held during the time the committee member was a member of the Finance, Audit & Risk Committee during the year.
BOARD NOMINATIONS & EXECUTIVE REMUNERATION COMMITTEE MEETINGS The number of Board Nominations & Executive Remuneration Committee meetings and number of meetings attended by each of the committee members during the financial year were:
Meetings held* Meetings attended Ms Kathleen Wilson (Chair) 3 3
Ms Deborah Beale AM 3 3 Mr John Lee (invitee - co-opted member of Finance, 3 3 Audit & Risk Committee)
*Reflects the number of meetings held during the time the committee member was a member of the Board Nominations & Executive Remuneration Committee during the year.
DIRECTORS’ BENEFITS Directors’ benefits are set out inNote 8.6.2 to the financial statements.
INSURANCE OF DIRECTORS AND OFFICERS During the financial year $27,885 was paid by the company to the Victorian Managed Insurance Authority for Directors’ and Officers’ liability insurance premiums and recorded as an expense in the Comprehensive operating statement (2018-19: $20,923). The insurance provides cover for Directors and Officers of Federation Square against certain personal liabilities that they may incur by reason of their duties as Directors and Officers.
RESPONSIBLE BODY’S DECLARATION I am pleased to present Fed Square Pty Ltd’s Annual Report for the year ending 30 June 2020. Signed in accordance with a resolution of the Directors at Melbourne on 8th September 2020.
DEBORAH BEALE AM, CHAIR DIRECTORS’ REPORT DIRECTORS’
PAGE 55 FINANCIAL REPORT
PAGE 56 FED SQUARE ANNUAL REPORT 2019 - 2020
Auditor-General’s Independence Declaration
To the Directors, Fed Square Pty Ltd
The Auditor-General’s independence is established by the Constitution Act 1975. The Auditor-General, an independent officer of parliament, is not subject to direction by any person about the way in which his powers and responsibilities are to be exercised. Under the Audit Act 1994, the Auditor-General is the auditor of each public body and for the purposes of conducting an audit has access to all documents and property, and may report to parliament matters which the Auditor-General considers appropriate.