O&S Christmas 2020
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OLE & STEEN UK Christmas 2020 CAMPAIGN A Hygge Wonderland. Go Live: Tuesday 3rd Nov Imagine the best Christmas ever, with all of your nearest and dearest snug and cosy around a warm and welcoming fire and with the delicious spicy, fruity smells of festive food and drink filling the air as everyone enjoys the companionship of the season. The Danes have a word for it – “hygge” [hue-guh]. Of course hygge is not just for Christmas. For the Danes, it's a way of life, a state of mind, the existence of life-affirming contentment that simply makes everything feel that little bit better. At the end of a challenging year, many people will welcome the sense of cosiness and community that hygge at Ole & Steen can bring. Customers may come into the stores for a hot chocolate and a pastry, but they'll leave with a feeling that their souls have somehow been warmed too. That's the magic of hygge. Cosy home.Christmas calm.Happy hygge. FESTIVE SANDWICHES UPDATED TWISTS ON CLASSIC FESTIVE FLAVOURS “JULE FEAST” TURKEY STUFFING SANDWICH – returning favourite Slices of roasted turKey with porK and apple stuffing, sweet cranberry sauce, tarragon mayo, and peppery rocKet. Served in our seeded torpedo roll. KEY FEATURES: • A new savoury item to our lunchtime range! • Classic festive flavours of a Christmas dinner “HAPPY HYGGE VEGAN FEAST” SANDWICH – returning favourite Slices of roasted squash with sweet cranberry sauce, vegan tarragon mayo, vegan parsley pesto, walnuts and mustard-dressed peppery rocKet. Served in our seeded torpedo roll. KEY FEATURES: • Suitable for vegans • All the festive flavours, without the meat! RETAIL PRICE: both £5.95 (Eat In/TaKeaway/Deliveroo) 2 GO LIVE 3RD NOV FESTIVE TOASTIES NEW FOR 2020 – UNASHAMEDLY INDULGENT FESTIVE TOASTIES NEW! “JULE FEAST” TURKEY STUFFING MELT TOASTIE Slices of roasted turkey with pork aNd apple stuffiNg, sweet craNberry sauce, tarragoN mayo, Cheddar cheese slices aNd spiNach. Served iN our focaccia aNd toasted. KEY FEATURES: • Super-iNdulgeNt, perfect for those waNtiNg all the flavours of Christmas with the added deliciousNess of melted cheese! NEW! “HAPPY HYGGE VEGAN FEAST” TOASTIE Slices of roasted squash with sweet craNberry sauce, vegaN tarragoN mayo, vegaN parsley pesto, caramelised oNioN chutNey, vegaN Violife cheese slices and spinach. Served in our focaccia and toasted. KEY FEATURES: • BeiNg vegaN doesN’t meaN missiNg out oN festive iNdulgeNce! • All the flavours of Christmas with a delicious vegaN cheese, makes this toastie perfect for those lookiNg for somethiNg differeNt this Christmas RETAIL PRICE: both £6.95 (Eat In/Takeaway/Deliveroo) 3 GO LIVE 3RD NOV CHRISTMAS SWEET TREATS NEW FOR 2020 – UNASHAMEDLY INDULGENT FESTIVE TOASTIES NEW! OLD FASHIONED JULEBOLLER A festive version of a Fastelavn. Sweet pastry filled with traditional Christmas raisins, marzipan flavour and candied orange peel and topped with flaked almonds. A traditional Danish treat filled with festive cheer. KEY FEATURES: • Continue to grow Danish Pastry sales with a seasonal favourite • A traditional Danish treat! PRICE: £2.10 (Eat In & Takeaway) // £2.20 (Deliveroo) DANISH MINCE PIE – returning favourite Shortcrust pastry filled with mincemeat and persipan, topped with an almond crumble TOP SELLING POINTS: • Classic British Christmas treat with a Danish twist • Great upsell item PRICE: £2 (Eat In & Takeaway) / £2.10 (Deliveroo) 4 GO LIVE 3RD NOV THE CHRISTMAS SOCIAL IS HERE! NEW FOR 2020 – UNASHAMEDLY INDULGENT FESTIVE TOASTIES NEW! CHRISTMAS SOCIAL Our cinnamon social dough, filled with custard and orange jam, topped with chocolate icing, gold dusted flaked almonds and crispy white chocolate pearls KEY FEATURES: • Christmas twist on our best-selling product PRICE: £16 Whole and £3.20 Slice (Eat In/Takeaway) £3.30 (Deliveroo) 5 GO LIVE 3RD NOV CHRISTMAS SWEET TREATS NEW FOR 2020 – UNASHAMEDLY INDULGENT FESTIVE TOASTIES NEW! (WHOLE) DANISH STOLLEN "KLØBEN BRØD" Think oF this as a Danish version oF “Stollen”: An enriched dough, studded with raisins, candied orange & lemon and gentlY spiced with cardamom. KEY FEATURES: • A great take-home product For customers to enjoY at home as a delicious alternative to a Christmas cake PRICE: £5.90 (Eat In/TakeawaY/Deliveroo) CHRISTMAS COOKIE - returning Favourite WHAT: Ginger cookie mixed with white chocolate chunks and dried cranberrY pieces. KEY FEATURES: • A classic Christmas Flavour combination • Great upsell item as less than £2! PRICE: £1.95 (Eat In/TakeawaY/Deliveroo) 6 GO LIVE 3RD NOV CHRISTMAS SWEET TREATS NEW FOR 2020 – UNASHAMEDLY INDULGENT FESTIVE TOASTIES NEW! APPLE CARAMEL SPANDAEUR WHAT: Our clAssic SpAndAuer bAse, filled with custArd And Apple compote, sprinkled with flAked Almonds And finished with A cArAmel drizzle. KEY FEATURES: • Winter flavours • Twist on A best-selling item • TriAl A seAsonAl SpAndAuer PRICE: £3.10 (Eat In/TAkeAwAy/Deliveroo) HONEY HEARTS – back for the first time in 2 years! A trAditional Danish ChristmAs gingerbreAd cAke. Covered in chocolAte And topped with sprinkles. AvAilAble in two coAtings – dark And white chocolAte. This will pAir perfectly with our new Honey HeArt LAtte. DisplAy Ambient. KEY FEATURES: • GreAt upsell item • GreAt as a gift for friends or family in a Christmas hamper PRICE: £3.50 (Eat In/TAkeAwAy) / £3.75 (Deliveroo) 7 GO LIVE 3RD NOV TREATS FOR KIDS OUR CHRISTMAS TREES ARE PERFECT FOR KIDS AND ADULTS, ALIKE NEW! FROSTED FIR CHOCOLATE MUFFIN WHAT: Our popular chocolate muFfin topped with a green cream cheese Frosting in the shape oF a Christmas tree with red ‘baubles’ – crisp pearls coated in white chocolate and a metallic red Finish. KEY FEATURES: • A kiddie-friendly noVelty item to celebrate the season • Accessible FlaVours, suitable For children and adults PRICE: £2.95 (Eat In/Takeaway) / £3 (DeliVeroo) NEW! O(LE) CHRISTMAS TREE [MARSHMALLOW WHIP] Our Coconut Marshmallow Whip coVered in white chocolate and green coloured coconut, topped with a gold chocolate star KEY FEATURES: • A kiddie-friendly noVelty item to celebrate the season • Add colour to the display 8 GO LIVE 3RD NOV CHRISTMAS PACKAGED FOOD ALL PACKAGED GOODS WILL FEATURE OUR BEAUTIFUL HOLLY DESIGN NEW! BAG OF DANISH BISCOTTI “ BRUNKAGER” WHAT: A traditional Danish Christmas biscuit with cinnamon, ginger, cloves and allspice. Studded with almonds and pistachios. Great as a gift for friends or family in a Christmas hamper. KEY FEATURES: • A great take-home option • Perfect stocking filler PRICE: £4 Eat In & Takeaway // £5 Deliveroo 9 GO LIVE 3RD NOV FESTIVE DRINKS OUR FIRST EVER CHRISTMAS COFFEE! NEW! HONEY HEART LATTE WHAT: A latte with gingerbread syrup, made to compliment our Honey Hearts. An all-natural and vegan syrup from Sweetbird. KEY FEATURES: • Popular seasonal coffee flavour • Perfect with Honey Heart purchases • This latte can be made 100% vegan-friendly by using a plant-based milk and NOT topping with cocoa powder NEW! FROSTED PEPPERMINT HOT CHOCOLATE Hot chocolate laced with Peppermint Syrup. Served with Whipped Cream TBC and a dusting of cocoa power, as standard. KEY FEATURES: • A hygge favourite – warming hot chocolate, perfect for adults and kids • Perfect to pair with Frosted Fir Muffin RETAIL PRICE: Both £3.50 (Eat In/Takeaway/Deliveroo) 10 GO LIVE 3RD NOV.