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Canada More Canada Increasing Canadians’ Awareness and Reading of Canadian Books More Canada More Canada Increasing Canadians’ awareness and reading of Canadian books A report from volunteer think tank sessions on Canadian books and Canadian publishing CPHSS Photos courtesy of Philip Cercone December 2017 to September 2018 Facilitated by Canadian Publishers Hosted Software Solutions think tank interior.qxp_Layout 1 2018-11-07 12:54 PM Page 2 think tank interior.qxp_Layout 1 2018-11-07 12:54 PM Page 3 More Canada Increasing Canadians’ awareness and reading of Canadian books A report from volunteer think tank sessions on Canadian books and Canadian publishing December 2017 to September 2018 Facilitated by Canadian Publishers Hosted Software Solutions September 2018 think tank interior.qxp_Layout 1 2018-11-07 12:54 PM Page 4 Copyright © 2018 by Canadian Publishers Hosted Software Solutions. All rights reserved. This document may be freely reproduced in part or in whole for any non-commercial purpose with appropriate citations. Printed copies are available for $25 at www.morecanadareport.ca. A digital copy is also available for free downloading at www.morecanadareport.ca. For additional information contact: Canadian Publishers Hosted Software Solutions c/o 5502 Atlantic Street Halifax, NS B3H 1G4 (902) 421 7022 Marquis Book Printing is proud to be a key contributor to this project, and also a dedicated partner of book publishers in Canada since 1937. The printing of this great publication is a courtesy of Marquis Book Printing. This project has been made possible in part by the Government of Canada. think tank interior.qxp_Layout 1 2018-11-07 12:54 PM Page 5 Contents foreword About the volunteer think tank and this report 11 executive summary Overview: book publishing and book reading in English Canada 15 Our analysis: key themes 16 1. Digital infrastructure that fails to meet Canadian needs 17 2. An absence of Canadian book-friendly cultural policies and measures 17 3. Lack of appropriate structures and practices for Canadian books 18 Our proposals: key sectors 19 Recognize and strengthen independent bookstores as key cultural players and champions of Canadian writing and books 19 Introduce a wealth of new quality Canadian books to school classrooms and libraries 20 Harness the power of public libraries to raise awareness and readership of Canadian books 21 Universities 21 Collaboration with CBC Radio and CBC Digital to achieve mutual goals 22 Develop a new generation of digital infrastructure 23 Adapting a successful cultural policy: the benefits of accredited bookstores 24 The need for action 24 introduction 26 canadian-authored books in canada: a brief history 31 independent bookstores Book retailing in Canada 42 The contemporary independent bookstore in English Canada 43 Product range 43 Community building 44 Digital infrastructure made in Canada 45 think tank interior.qxp_Layout 1 2018-11-07 12:54 PM Page 6 Bookstores and awareness 46 Independent bookstores as a community cultural resource 47 A public policy strategy for independent bookstores 48 Enhancing the discovery of Canadian books in independent bookstores 49 50 new independent bookstores in 5 years 50 Public libraries and independent bookstores 51 Real estate and cultural spaces 52 Accredited bookstores 53 The Quebec accreditation model 53 In conclusion: independent bookstores as champions of Canadian authors and books 55 school classrooms and libraries Introduction 57 Books@School 58 Distribution and supply chains to schools 59 Book fairs 60 Takeaway displays 60 Innovations and interventions for Canadian books 63 The consequences of lack of awareness and access to Canadian books 64 Value and deliver 65 Tree awards 66 School book fairs 68 School library software and digital infrastructure 69 Classroom resources in print and digital 69 In conclusion 70 public libraries The multiple roles of public libraries 72 Public library goals 73 Leisure reading and public libraries 75 Awareness of books and public libraries 75 Collection policies and practices 78 Profile building 78 Outsourced book selection 78 Coordinating the appearance of new titles 79 Wider title range, fewer copies 79 Holds 79 6 More Canada think tank interior.qxp_Layout 1 2018-11-07 12:54 PM Page 7 Public library materials purchasing 80 Public libraries’ digital infrastructure 81 Book selection tools and procedures 82 Catalogues and supporting information 82 Sales rep recommendations 82 Professional book reviews 82 Canadian books in the selection process 83 Profile building 83 Outsourced selection 83 Coordinating the appearance of new titles 83 Catalogues and selection tool information 84 Sales rep recommendations 84 Professional book reviews 84 Wider title range, fewer copies 86 Holds 87 The impact of public library policies and practices on awareness and reading of Canadian books 87 E-book reading 88 Canadian-authored books: an opportunity for public libraries 89 university libraries, bookstores, and courses A universe of 2 to 3 million individuals 101 University libraries 101 Roles, goals, and modern acquisition methods 101 A changed environment in libraries 104 University libraries’ expenditures on overall and Canadian content 104 Canadian university libraries spending power 105 Canadian e-book collections in Canadian university libraries 106 Extending the e-book initiative nationally 108 Broadening access to university press titles 109 A made-in-Canada distribution model for university press titles 110 University library catalogue software 111 Recommendations 112 University bookstores 114 Trade books in campus bookstores 115 A new mandate for university bookstores 116 Digital infrastructure 118 More Canada 7 think tank interior.qxp_Layout 1 2018-11-07 12:54 PM Page 8 University bookstore management and reporting structures 119 Community college bookstores 120 University course content: texts and coursepacks 120 In conclusion 124 cbc radio and cbc digital Introduction 126 CBC Radio and CBC Digital as important awareness channels 127 Audience demographics 127 CBC Digital 127 Proven success 128 Quality content opportunities 128 Mission 129 CBC programming decision-making 130 CBC Radio – local and regional 131 CBC News 132 CBC Books 132 CBC podcasts 133 Building collaborative relationships to enhance awareness of Canadian books 133 Effective working relationships between publishers and CBC 133 Content matched to CBC priorities and needs 134 A reliable supply of high-quality content 135 New media for book promotion 136 Regional presence for CBC Books 137 Tracking the presence of Canadian books on CBC Radio 137 Programming initiatives 139 CBC Books 140 Aggregating published reviews of Canadian books 141 Distributing publisher-generated awareness content 142 In conclusion: CBC’s role in Canadian book awareness 143 conclusion 144 Addressing the decline in awareness and reading 145 The uncertain future of independent and multinational Canadian publishing 148 Rebuilding the infrastructure for Canadian writing and Canadian books 150 8 More Canada think tank interior.qxp_Layout 1 2018-11-07 12:54 PM Page 9 summary of recommendations and calls to action Independent Bookstores 151 School classrooms and libraries 152 Public libraries 153 University libraries, bookstores, and courses 156 CBC Radio and CBC Digital 158 Conclusion 160 think tank participants: biographies 161 sources for charts 169 think tank resources: bibliography 172 notes 179 More Canada 9 think tank interior.qxp_Layout 1 2018-11-07 12:54 PM Page 10 think tank interior.qxp_Layout 1 2018-11-07 12:54 PM Page 11 Foreword About the volunteer think tank and this report More than two years ago, a group of independent Canadian trade publishers – Errol Sharpe of Fernwood Publishing, Jeff Miller of Irwin Law, Steve Izma of Between the Lines, and James Lorimer of James Lorimer & Co – started working on a collaborative project to address the drastic decline we had experienced in revenues from universities using our books in courses. We decided to work on a market innovation: a digital platform where professors could search for chapters in books to use for student reading and then arrange for copies of these chapters to be purchased by bookstores for resale to students in a coursepack format. Our project amounted to building a new piece of digital infrastructure to support the awareness, promotion, and sale of Canadian-authored books to a specific group of readers. This experience has taught us about the power and importance of the digital infrastructure that now underlies every aspect of the “supply chain” that moves manuscripts from authors to publishers and then to distributors, wholesalers, bookstores and libraries, and readers. It also intensified our awareness of the role that infrastructure plays in influencing what books people get to know about and what books they read. As publishers, we have been noticing for some time that something is wrong with the state of books in Canada. We have experienced the declining impact of new books we publish: fewer people seem to know about them, and fewer people read them. Because we all have had decades of experience in publishing, going back to the tremendous burst of writing and publishing that happened in the 1960s and 1970s, we were applying a long perspective to the experience of the past few years. We all had ideas about why this decline has been happening, but our understanding was anecdotal and specific to our personal experience and individual publishing houses. We felt that the problem was one that required a new approach, and we decided to initiate a volunteer think tank to address it. Our non-profit corporation undertaking the coursepack More Canada 11 think tank interior.qxp_Layout 1 2018-11-07 12:54 PM Page 12 initiative, Canadian Publishers Hosted Software Solutions, applied for and received a small grant from the Department of Canadian Heritage’s Canada Book Fund to cover the out-of- pocket costs of bringing together a group of individuals with experience across the country in every genre of publishing. A steering committee of three publishers – Jeff Miller, James Lorimer, and Philip Cercone (of McGill-Queen’s University Press) – took on the task of organizing this think tank initiative.
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