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Junior Mints and Their Bigger Than Bite-Size Role in Complicating Product Placement Assumptions
Salve Regina University Digital Commons @ Salve Regina Pell Scholars and Senior Theses Salve's Dissertations and Theses 5-2010 Junior Mints and Their Bigger Than Bite-Size Role in Complicating Product Placement Assumptions Stephanie Savage Salve Regina University, [email protected] Follow this and additional works at: https://digitalcommons.salve.edu/pell_theses Part of the Advertising and Promotion Management Commons, and the Marketing Commons Savage, Stephanie, "Junior Mints and Their Bigger Than Bite-Size Role in Complicating Product Placement Assumptions" (2010). Pell Scholars and Senior Theses. 54. https://digitalcommons.salve.edu/pell_theses/54 This Article is brought to you for free and open access by the Salve's Dissertations and Theses at Digital Commons @ Salve Regina. It has been accepted for inclusion in Pell Scholars and Senior Theses by an authorized administrator of Digital Commons @ Salve Regina. For more information, please contact [email protected]. Savage 1 “Who’s gonna turn down a Junior Mint? It’s chocolate, it’s peppermint ─it’s delicious!” While this may sound like your typical television commercial, you can thank Jerry Seinfeld and his butter fingers for what is actually one of the most renowned lines in television history. As part of a 1993 episode of Seinfeld , subsequently known as “The Junior Mint,” these infamous words have certainly gained a bit more attention than the show’s writers had originally bargained for. In fact, those of you who were annoyed by last year’s focus on a McDonald’s McFlurry on NBC’s 30 Rock may want to take up your beef with Seinfeld’s producers for supposedly showing marketers the way to the future ("Brand Practice: Product Integration Is as Old as Hollywood Itself"). -
Which Seinfeld Character Are You?
EPISODE 181: THE BUSINESS DEVELOPMENT MEETING WHICHWHICH SEINFELDSEINFELD CHARACTERCHARACTER AREARE YOU?YOU? In our business dealings, we are often guilty of just not listening. We come to the table with an agenda—a new product, a new service—and wait while a prospect or existing client tells us what’s going on with his or her business. At some point, that person will pause—and we pounce with our spiel. This approach rarely works - successful business development requires some level of rapport and relationship building. As in all aspects of life, this can mean dealing with those who may not share your views or approach. In order to adapt quickly and improvise in these instances, it’s helpful to understand people’s communication and personality styles. There are a number of tests that can help us understand the personality and communication styles of others, including the popular DISC model. This model has four quadrants: dominance, influence, steadiness, and conscientiousness. Influence and steadiness are on the right side of the brain, and dominance and conscientiousness are on the left side. Understanding someone’s dominant quadrant can help you find a way to work more effectively with them. UNDERSTANDING WHAT SEINFELD YOUR SITCOM CAST Now that you understand where you fall QUADRANT ARE YOU? within the quadrants, you can begin to think about how to work and respond to any cast of characters you may come I’ll let you in on an interesting tidbit, successful sitcoms often across. Friction will naturally arise include a character from each of the following quadrants, because these are people with opposite because the resulting friction tends to be funny. -
The Captivate Collection
THE CAPTIVATE COLLECTION Perspectives on the business and craft of audience engagement • medium.com/captivate-us THE CAPTIVATE COLLECTION 8 Introduction: The Captivate Collection RANDY BENNETT, DIRECTOR, ENTREPRENEURSHIP AND PARTNERSHIPS UF COLLEGE OF JOURNALISM AND COMMUNICATIONS ENGAGEMENT THE CAPTIVATE COLLECTION 10 What’s the Key to Media Success? Products that Build Relationships DAVID COHN, EXECUTIVE PRODUCER, AJ+ 13 What Buzzfeed, Medium and Adafruit Know About Engagement RYAN SINGEL, CO-FOUNDER, CONTEXLY 17 Be Social, Leverage Technology, Build Stuff TOM KELLEHER, CHAIR/DEPARTMENT OF ADVERTISING, UF COLLEGE OF JOURNALISM AND COMMUNICATIONS 21 Monetize Passion, Not Pageviews: A Q&A with Jim Brady JIM BRADY, CEO, STOMPING GROUND 24 What Customers Want is Invisible to the Eye KAILA COLBIN, CO-FOUNDER, MINISTRY OF AWESOME STORYTELLING THE CAPTIVATE COLLECTION 29 From Story Told to Story Lived DARREN “DAZ” MCCOLL, GLOBAL CHIEF STRATEGY OFFICER, SAPIENTNITRO 32 An Actor’s Guide to Better Storytelling ROB BIESENBACH, CORPORATE COMMUNICATIONS CONSULTANT AND WRITER 36 Creating a Richer Storytelling Experience MARK POTTS, FOUNDER, NEWSPEG.COM MARKETING THE CAPTIVATE COLLECTION 41 The Dawn of a New Era in Marketing RISHAD TOBACCOWALA, CHIEF STRATEGIST AND MEMBER OF THE DIRECTOIRE+, PUBLICIS GROUP 44 “Emotional fulfillment, not technology, will be the stand-out offering of a winning brand” KEVIN ROBERTS, CEO WORLDWIDE, SAATCHI & SAATCHI 48 Don’t Call It Advertising Anymore DOUG WEAVER, FOUNDER AND CEO, UPSTREAM GROUP 51 We Need a New “Church -
SEINFELD Revision #1 (Pink) 34. “The Contest” Oct 26 1992 (2/P)
SEINFELD Revision #1 (pink) 34. “The Contest” Oct 26 1992 (2/P) (Jerry, George, Elaine) ACT TWO SCENE P INT. COFFEE SHOP - DAY (3) JERRY AND GEORGE JERRY So the nurse gave her a sponge bath? GEORGE Yeah. Everynight at 6:30. The nurse is gorgeous. Then I got a glimpse of the patient. I was going nuts. JERRY So, I guess you’ll be back in that hospital. GEORGE Well, my mother... JERRY But you’re still master of your domain. SEINFELD Revision #1 (pink) 35. “The Contest” Oct 26 1992 (2/P) GEORGE I’m king of the county. What about you? JERRY Lord of the manor. ELAINE ENTERS, SITS. ELAINE ...John F. Kennedy Jr. JERRY What? ELAINE He was in the aerobics class. He was exercising in front of me. JERRY Really? Did you talk to him? ELAINE You don’t understand. He worked out in front of me. When the class was over I timed my walk to the door so we’d get there at the same moment. So he says to me, “Quite a workout.” GEORGE “Quite a workout?” What did you say? ELAINE I said, “yeah.” SEINFELD Revision #1 (pink) 36. “The Contest” Oct 26 1992 (2/P) JERRY Good one. ELAINE Then I showered and dressed and I saw him again on the way out. So he holds the door open for me and he says, “Which way are you walking?” and I said, “Which way are you walking?” And he said, “That way.” And I said, “Well, isn’t that a coincidence?” Of course I was going in the opposite direction.. -
Monday 12/14/2020 Tuesday 12/15/2020 Wednesday 12/16/2020
Monday Tuesday Wednesday Thursday Friday Saturday Sunday 12/14/2020 12/15/2020 12/16/2020 12/17/2020 12/18/2020 12/19/2020 12/20/2020 4:00 am Paid Program Paid Program Paid Program Paid Program Dish Nation TMZ Live Weekend Marketplace 4:00 - 4:30 4:00 - 4:30 4:00 - 4:30 4:00 - 4:30 4:00 - 4:30 3:30 - 4:30 3:00 - 5:00 4:30 am Paid Program Paid Program Paid Program Paid Program Personal Injury Court Personal Injury Court (OTO) 4:30 - 5:00 4:30 - 5:00 4:30 - 5:00 4:30 - 5:00 4:30 - 5:00 4:30 - 5:00 5:00 am Paid Program Paid Program Paid Program Paid Program PaidPatch Program v Miller Bell Paidv Young Program & Jones MyDestination.TV 5:00 - 5:30 5:00 - 5:30 5:00 - 5:30 5:00 - 5:30 5:00 - 5:30 5:00 - 5:30 5:00 - 5:30 5:30 am Paid Program Paid Program Paid Program Paid Program Paid Program Paid Program The American Athlete 5:30 - 6:00 5:30 - 6:00 5:30 - 6:00 5:30 - 6:00 5:30 - 6:00 5:30 - 6:00 5:30 - 6:00 6:00 am Couples Court with the Couples Court with the Couples Court with the Couples Court with the Couples Court with the Xploration Awesome Live Life and Win! Cutlers Cutlers Cutlers Cutlers Cutlers Planet 6:00 - 6:30 6:30 am Protection6:00 - 6:30 Court Protection6:00 - 6:30 Court Protection6:00 - 6:30 Court Protection6:00 - 6:30 Court Protection6:00 - 6:30 Court Elizabeth6:00 - Stanton's 6:30 KarateTeen Kid, Kids Beating News the Schall6:30 v. -
SEINFELD on MARKETING
SEINFELD on MARKETING 777 Marketing lessons from the cast of “the show about nothing” by Bill Gammell http://ubereye.wordpress.com © Sony Pictures Entertainment, Inc . A show about nothing… All this time we thought Seinfeld was a show about “nothing”. Little did we know that peppered in its nine seasons were hidden, real-world marketing lessons taught from the masters themselves. But unlike the Soup Nazi’s secret soup recipes, these marketing lessons are to be shared freely with everyone. In fact (to loosely quote Elaine Benes when she discovered the secret recipes of the short-tempered Soup Nazi), feel free to give these lessons to every marketer in town , to have ‘em published (not really) or drop them as fliers from a plane above the city. So why did I write this ebook? Anyone who knows me well knows that I watch way too much Seinfeld. So much so that many times during a conversation with someone I’ll remark, “Hey, that reminds me of a Seinfeld episode where Jerry and Kramer are…” Basically, it’s a curse. We’ll that’s all about to change with this ebook. I have decided to use my Seinfeld powers for the good of marketing-kind. Maybe this will help to quite the voices in my head (doubtful, but one can hope). Even if you have never watched an episode of Seinfeld in your life (shame on you!), you can still participate. I’ll give you the background of each episode so that you can play along at home. …on with tthehe show. -
Mclean Connection
Inside McLeanMcLean The Artisans co-owner, Shannon Denny Price, hangs up some of the new felt ornaments in the shop. Page 21 Classifieds, Page 22 Classifieds, ❖ Sports, Page 20 TheThe ArtisansArtisans ❖ ReadyReady forfor HolidayHoliday SeasonSeason Entertainment, Page 14 ❖ HolidayHoliday Entertainment Entertainment && GiftGift Guide, Guide, Page Page 12 12 Opinion, Page 10 Josh Anderson Foundation Raises $35,000 Parisot Wins News, Page 3 Republican Primary News, Page 3 Photo by Reena Singh/The Connection www.ConnectionNewspapers.comNovember 19-25, 2014 online atMcLean www.connectionnewspapers.com Connection ❖ November 19-25, 2014 ❖ 1 2 ❖ McLean Connection ❖ November 19-25, 2014 www.ConnectionNewspapers.com McLean Connection Editor Kemal Kurspahic News 703-778-9414 or [email protected] Parisot Wins Republican Primary More than 1,400 area Republicans show up to vote. By Reena Singh The Connection ith Barbara Comstock filling in the 10th Congressional Wdistrict’s seat, two candi- dates are closing in on her current position. Democrat Kathleen Murphy and Repub- lican Craig Parisot, both now officially en- dorsed by their parties, are vying for the 34th House of Delegates seat via special election to be held Jan. 6, 2015. Parisot won the Republican Firehouse Pri- mary on Saturday at Colvin Run Elementary. Photos by Reena Singh/The Connection Voters lined up outside the school between Al Johnson, who lost the Republican primary on Saturday, talking to Craig Parisot, Republican candi- 10 a.m. and 2 p.m. in their coats to decide voters outside the polls. date for delegate, talks to voters on the Republican candidate for office. outside Colvin Run Elementary on “We are very pleased with the enthusias- to be part of this community. -
Seinfeld Trivia : Everything About Nothing Pdf, Epub, Ebook
SEINFELD TRIVIA : EVERYTHING ABOUT NOTHING PDF, EPUB, EBOOK Dennis Bjorklund | 78 pages | 19 Nov 2013 | Createspace Independent Publishing Platform | 9781494227241 | English | none Seinfeld Trivia : Everything About Nothing PDF Book You know, he's got the three-cornered hat and the knickers and the Def Leppard T-shirt. Until Jan Susan isn't happy he won't share the sweet password with her. Who out of Elaine, George, and Kramer speaks these words? Alex Summer Carnival. When asked about when he first met Larry David during a Reddit AMA , Seinfeld gave a surprising answer and admitted that even David didn't know this story:. Elaine doesn't take the Soup Nazi's rules seriously and pays the price. About Publish Join Sign In. Originally, the main female character was supposed to be Claire, a waitress at the coffee shop who would offer Jerry and George advice with their coffee. In addition to writing books, the Author provides literary contributions to numerous entertainment magazines, and appears on E Entertainment and Biography Channel as an authoritative expert. Color: Color. Finally, there is a reference book that can be trusted. Join a line-up of Australia's most iconic rock stars for a day. Even more remarkable is the incredibly meticulous guide written for all episodes, which includes the most relevant reference material: cast and technical credits, episode titles, original air dates, production codes, writers and directors, plot synopses, featured subplots, and supporting cast, including guest stars. It is simply the best trivia book on the market. Answers will not be provided in the chat. -
Viacom Acquires Exclusive Cable Rights to Seinfeld from Sony Pictures Television
Hello, Jerry! Viacom Acquires Exclusive Cable Rights to Seinfeld From Sony Pictures Television September 22, 2019 Viacom’s Entertainment Brands to Begin Airing Seinfeld in 2021 ... Yada Yada Yada ... Select Episodes Will Also be Available to Stream on Authenticated Viacom Websites and Apps NEW YORK--(BUSINESS WIRE)--Sep. 21, 2019-- Viacom (NASDAQ: VIAB, VIA) today announced the acquisition of Seinfeld from Sony Pictures Television, in a deal that features the exclusive cable rights for all 180 episodes of the iconic series. Beginning in October 2021, the full library of Seinfeld episodes will air amongst Viacom’s entertainment brands, including Comedy Central, Paramount Network and TV Land. Additionally, catch-up episodes will be available through Viacom brands via authenticated video on demand, websites and apps. The deal was closed by Barbara Zaneri, EVP, Viacom Global Program Acquisitions, and Flory Bramnick, EVP, US Distribution, for an undisclosed sum and a loaf of marble rye after a spirited Festivus feats of strength competition. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190921005015/en/ “We’re extremely proud to bring this little-known series to our viewers. With the right programming and promotion, we believe we’ll finally get Seinfeld the recognition it truly deserves, as merely the greatest sitcom of all-time,” said Kent Alterman, President of Comedy Central, Paramount Network, TV Land and Vandelay Industries. John Weiser, President, First Run Television for Sony Pictures Television said, “Seinfeld airing on Comedy Central and the Viacom networks brings together the greatest comedy of all time, with the best brands in cable. -
The Art Dealer
Going Home She had been living here for 4 months. Now Mary Agnes had to go home. She had been living abroad with her uncle. But it was only for one semester. Now she had to go back to her school in the Midwest. She hated packing up and going. But she had to do it. She was in the bedroom putting some of her things in boxes. Mary Agnes saw a book she had recently bought. She bought it with her friend Bridgette. She picked the book up and went into the study./She put down the book and went into the study./ She picked the book up and thought of the study. >PROBE book (maintenance/removal/neutral) She was sure she had seen another copy here in the house. Darren was already in the study. He was sitting in the leather chair listening to some music. >PROBE lamp (filler) He had headphones on, but Mary Agnes could still make out the lyrics. She shook her head. She scanned the shelves, but couldn’t find what she was looking for. However, she did see a book on Italy. That reminded her about the wine she had bought. She thought about leaving the study to go into the kitchen to get it./She got up, left the study and went into the kitchen to get it. >PROBE kitchen (No-shift/Shift) A minute later Uncle Samuel poked his head in the door. He asked Mary Agnes if she had seen his reading glasses. She said no, and asked him if he had seen her wine. -
An Option Value Problem from Seinfeld
An Option Value Problem from Seinfeld Avinash Dixit∗ Forthcoming, Economic Inquiry January 26, 2011 Abstract This is a paper about nothing. 1 Introduction In an episode of the sitcom Seinfeld (season 7, episode 9, original air date December 7, 1995), Elaine Benes uses a contraceptive sponge that gets taken off the market. She scours pharmacies in the neighborhood to stock a large supply, but it is finite. So she must “re- evaluate her whole screening process.” Every time she dates a new man, which happens very frequently, she has to consider a new issue: Is he “spongeworthy”? The purpose of this article is to quantify this concept of spongeworthiness. When Elaine uses up a sponge, she is giving up the option to have it available when an even better man comes along. Therefore using the sponge amounts to exercising a real option to wait, and spongeworthiness is an option value. It can be calculated using standard option-pricing techniques. However, unlike the standard theory of financial or many real options, there are no complete markets and no replicating portfolios. Stochastic dynamic programming methods must be used. ∗Department of Economics, Princeton University, Princeton, NJ 08544-1021. Fax 609-258-6419, E-mail [email protected]. I thank Ricardo Guzm´an for his abstract suggestion, and Economic Inquiry co-editor Yoram Bauman for many expository improvements. JEL Categories: C61, D91, G11. 1 2 The model Suppose Elaine believes herself to be infinitely lived; this is a good approximation in relation to the number of sponges she has and her time-discount factor or impatience. -
An Intimate Look Back at 1968
City University of New York (CUNY) CUNY Academic Works Publications and Research New York City College of Technology 2019 Nothing Is Revealed: An Intimate Look Back at 1968 Aaron Barlow CUNY New York City College of Technology How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/ny_pubs/462 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact: [email protected] Nothing Is Revealed An Intimate Look Back at 1968 Aaron Barlow Cover Photo by Atlas Green (CC0) Published by: Brooklyn, NY 2019 ISBN-13: 9781697690675 PUBLISHED UNDER AN ATTRIBUTION-NONCOMMERCIAL-SHAREALIKE CREATIVE COMMONS LICENSE ii For all of those who didn’t make it far enough to be able to look back ii Introduction This project isn’t simply one of memoir. It’s a cultural study from a personal base, one created, also, through a unique temporal framework, a moving narrative composed of blog posts each focused on the exact day fifty years earlier. Its sub- jectivity is deliberate, for the intent is to provide an impression of a significant year through the eyes of a young man in the process of coming of age. It’s also a political tale sparked by the rise of Donald Trump to the Presiden- cy of the United States, one detailing the seeds of that rise and the false populism and white nationalism that are still buoying him in 2019. Sexual violence. Racial violence. Political violence.