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Featured Articles Featured Articles 64 Asian Steel Watch 66 Legacy from Europe’s Restructuring Experiences and Its Implications to the Asian Steel Industry Hou Jie 80 The Korean Steel Industry in Retrospect: Lessons for Developing Countries Chung, Cheol-Ho, Dong-Cheol Sa 92 Learning from the Experiences of the Japanese Steel Industry in the Lost Decades Lee Jin-woo Vol.04 December 2017 65 Featured Articles Legacy from Europe’s Restructuring Experiences and Its Implications to the Asian Steel Industry Hou Jie Senior researcher, HBIS International [email protected] Europe has been at the forefront of the develop- the then head of Eurofer, concept of restructuring ment of the global steel industry over the past 200 contains two aspects. Firstly, restructuring means years. Its steel industry has enjoyed great success a permanent and continuous process where steel in a variety of areas and, as well, witnessed both producers make efforts to strengthen competitive- booms and depressions during such a long-time ness, ensure long-term profitability, and improve evolution. In particular, the restructuring experi- cost management and process-and-product in- ence following the steel demand peak in the mid- novation in an ever-changing world. Secondly, in 1970s has been widely viewed as a classic case particular, restructuring means specific measures in terms of industry governance. Studying what in order to meet the dangers and challenges of a happened during the restructuring process could temporary crisis. The European steel restructuring hopefully help facilitate the steel industry restruc- experiences in the 1970s discussed in this paper turing in the emerging economies including Asia. are more of the second type. The word restructuring Evolution of the European steel industry European is sometimes misleading As shown in Figure 1, the evolution of the Europe- steel industry and ambiguous since an steel industry exhibited different trajectories in restructuring people can restructure different periods. in retrospect the production location, • Golden age (1945-1973): Over the period concentration, product from 1945 to 1973, the steel industry was badly mix, or human resources. destroyed in the Second World War, but enjoyed Even M&A could be regarded as some kind of re- a golden age from 1946 to 1973 with crude steel structuring. What do we mean when we talk about production growing from less than 30 Mt to restructuring? According to Mr. Dietrich v. Hülsen, over 180 Mt. This was mainly driven by post-war 66 Asian Steel Watch Legacy from Europe’s Restructuring Experiences and Its Implications to the Asian Steel Industry Figure 1. Crude Steel Production in EU-15 since 1945 Consolidation (Mt) Overcapacity and ongoing and restructuring 200 restructuring 180 Golden age 160 140 120 100 80 60 40 20 0 1945 1948 1951 1954 1957 1960 1963 1966 1969 1972 1975 1978 1981 1984 1987 1990 1993 1996 1999 2002 2005 2008 Source: worldsteel construction, manufacturing boom, and other 30 years after World WarⅡ. Since the 1973 oil steel-intensive industries. crisis when steel demand peaked, the steel indus- • Overcapacity and restructuring (1974-1988): try experienced a long, hard and costly restruc- The European steel industry faced several periods turing process. This restructuring process could of massive restructuring after rapid expansion. be roughly divided into three phases, according to Sets of measures from national governments the different focuses in different period. The first and the European Union were adopted to cut phase was at the beginning of the restructuring excessive capacity and employment and hence to when national financial supports were provided improve efficiency and profitability. to the suffering industry and then the second on • Privatization/consolidation and ongoing capacity cuts and redundancy reductions. This restructuring (1988 to 2008): Privatization and phase was the most dramatic period in terms of consolidation started as the steel industry was magnitude of capacity cuts, laid-offs, and labor streamlined. Privatization started in the Great productivity improvement. Moreover, this phase Britain as British Steel Corporation was sold, and helped streamline the EU steel industry and then followed by its western European peers. offered favorable conditions for further restruc- Consolidation moved from national level to Eu- turing programs as external economic conditions ropean level and finally to global level. Now three improved and liberalization programs were in big market players are in place in Europe, Arce- place. The last phase focused on changes in own- lorMittal, ThyssenKrupp, and Tata Europe. ership, initiated by the British steel industry, and then about consolidation and rationalization. Restructuring history of the European steel in- This is a general picture of what happened in the dustry European steel industry during the restructuring The steel industry in Europe expanded rapidly for period. As the first oil crisis broke out in 1973, Vol.04 December 2017 67 Featured Articles restructuring in the steel industry means to take prices, concentrations, and movement of labor specific measures to rebalance steel demand and were specified. It was worthy to note that when supply; when the crisis was over, the steel indus- a manifest crisis was declared, such emergency try restructured itself again in a continuous man- measures as production quota, minimum price, ner. and import restrictions might be implemented in the steel industry within the ECSC. Institutional arrange- Post-war ments Crude steel production and capacity expansion background During such a golden The European steel industry expanded massively age, steel was regarded from 1946 to 1973, driven by post-war recon- as a strategic product. struction, manufacturing boom, and urbaniza- The Treaty of Paris and tion. Generally, crude steel production in the EU- Treaty of Rome were 15 in 1974 was seven times that of 1946. Its share signed, and the European Coal and Steel Com- in the world represented a little more than 31%. munity (ECSC) was created on April 18, 1951 Four biggest producers were Germany, UK, France and put into force on July 23, 1952 in order to and Italy, among which the former FR Germany manage coal and steel, for the very purpose of witnessed the most dramatic progress from less a peaceful, united, and prosperous Europe. The than 5 Mt in 1946 to over 50 Mt in 1973. validity period of this treaty lasted 50 years untill As the book 50 Years of the ECSC Treaty Coal 2002. Member states included German Federal and Steel Statistics: data 1952-2002 indicates, Republic, the Kingdom of Belgium, the French investment in the iron and steel industry in the Republic, the Italian Republic, the Grand Duchess ECSC’s original six countries grew from 544.7 of Luxembourg, and the Kingdom of the Nether- million ECU in 1952 to over 2620 million ECU in lands. By 1954, nearly all trade barriers for coal, 1973. Crude steel capacity in these six countries coke, pig iron, and steel had been removed among rose from 63 Mt in 1957 to 145 Mt in 1973. The those member states of the ECSC. magnitude of expansion in investment, capacity, This was the first time for Europe to come up and crude steel production was unprecedented in with a generally binding supranational agreement the Europe. for development of the coal and steel industry. Within the ECSC, High Authority, Common As- Oil crisis as a trigger sembly, Special Council, and Court of Justice were As the industry boomed, an unexpected oil crisis instituted. The High Authority was empowered (see Figure 2) brought such momentum to a halt to assure the fulfillment of the ECSC purposes. in steel demand in 1973. Nowadays, people sided Besides these institutions, guidelines concerning with the argument that the mid-1970s marked a investments and financial assistance, production, turning point for the European steel industry as 68 Asian Steel Watch Legacy from Europe’s Restructuring Experiences and Its Implications to the Asian Steel Industry Figure 2. Oil Prices and GDP Growth Rate from 1968 to 1988 Oil Price (real; May 2016 LHS) France GDP growth dollar/barrel UK GDP growth Germany GDP growth (%) 120 7 5.75 5.93 5.55 6 100 3.71 5 4 80 2.67 2.58 3.71 3 60 1.40 2 1 40 0 -1 20 -2 0 -3 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 Source: EIA, World Bank the oil shock led to an economic recession. The overoptimistic about the future demand. Regard- saturated steel market led to a dramatic decrease less of the contraction in steel demand, new steel- in demand among industrialized economies, and making capacity was still excessively installed the changing competitive landscape in the steel because people expected this demand decline to industry between Europe and newly industri- be a cyclical rather than structural change. alizing countries imposed some influences on imports and exports among those countries. At Three phases in the re- that time, however, many specialists, especially Reaction structuring process those from the industry tended to believe such a to the crisis The European steel crisis was cyclical and market conditions would industry was forced to surely improve in the years to come. Based on react to the crisis and such assumptions, more resources like capital the reaction lasted about and supportive policies were poured into the 15 years from 1974 to steel industry that was then suffering from ex- 1988. The reaction could be sub-divided into cessive capacity, but few recognized this situa- three phases according to the difference in partic- tion or were willing to accept the changed market ipants and focuses. situation as the public, including people working • First phase (1974-1977): This period was pri- in the steel industry, enjoyed or indulged them- marily focusing on national support for the steel selves in the pride such a heavy industry brought industry without European Union intervention; with it.
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