Downtown Atlanta Master Plan Implementation Matrix
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IMPLEMENTATION MATRIX The Implementation Matrix summarizes necessary actions The Five-Year Action Plan under separate cover provides above, which highlight immediate priority projects of the and potential funding sources for each recommendation. a more detailed overview of early-action transportation overall Downtown Atlanta Master Plan. The Five-Year Action Agencies and organizations that should be responsible strategies proposed in the Downtown Transportation Plan distills the work plan for the planning partners for for leading implementation are also identified. The digital Plan as well as the ten “Jumpstart” strategies summarized the next five years. version of the matrix is intended to be a live tool, used and edited in real time, to track progress and changes With the plan now complete, our collective efforts at the in the implementation landscape, from new partners Downtown Atlanta community must shift – embracing and funding sources to shifting priorities and new this new action-oriented plan and working with it, opportunities. actively, to create change. THANK YOU, again, to the thousands of Downtown champions who helped shape the Downtown Atlanta Master Plan. Now it’s time to get to work making Downtown the best downtown it can be! 304 DOWNTOWN ATLANTA MASTER PLAN 1 MAINTAIN FOCUS ON QUALITY OF LIFE ISSUES TO HUMANIZE DOWNTOWN 1.1 CONTINUE TO KEEP DOWNTOWN CLEAN AND SAFE When could this What are What kind of Priority happen? potential Who will lead Recommendation action does this Who are the key partners? Project (<3 years, funding this? require? < 6 years, sources? < 10 years) planning, Target street lighting improvements to support City of Atlanta, CAP/ADID and fundraising, <3 years Institutions street life ADID City of Atlanta installation coordination, Property Encourage building owners to install façade APD, property owners, City of design assistance, <3 years owners, ADID, CAP/ADID lighting Atlanta policy change philanthropy planning, GDOT, City of Atlanta, Georgia Install functional and artful lighting to brighten Philanthropy, fundraising, design, < 6 years CAP/ADID State University, Sweet Auburn, the underpasses City of Atlanta installation Edgewood Avenue businesses Property and business owners, Work with surrounding commercial areas within institutions, ADNA, Castleberry coordination ongoing -- CAP/ADID Downtown to consider expansion of the ADID Hill, Old Fourth Ward, Sweet Auburn, Grant Park Edgewood coordination, Execute community-informed event management < 3 years -- Avenue CAP/ADID, APD, City of Atlanta policy change businesses City of Atlanta, local institutions, City of Atlanta, Use zero waste events to reduce trash and planning, <3 years ADID, private CAP/ADID Keep Atlanta Beautiful, ABBC, change habits Downtown marketing dollars neighborhood associations private Center for planning, CAP/ADID, neighborhood Launch a Best Block contest <3 years donations, City Civic Innovation marketing associations, property owners of Atlanta (tentative) CHAPTER V. IMPLEMENTATION PLAN 305 1 MAINTAIN FOCUS ON QUALITY OF LIFE ISSUES TO HUMANIZE DOWNTOWN 1.2 SUPPORT EFFORTS TO ADDRESS HOMELESSNESS DOWNTOWN When could this What are What kind of Priority happen? potential Who will lead Recommendation action does this Who are the key partners? Project (<3 years, funding this? require? < 6 years, sources? < 10 years) coordination, Support the Continuum of Care’s efforts to Continuum of City of Atlanta, CAP/ADID, advocacy, policy <3 years -- integrate services and reduce homelessness Care service providers change advocacy, Create a regular blog series featuring stories of Philanthropy, Continuum of The River ATL, service providers, marketing, <3 years people experiencing homelessness ADID Care CAP/ADID education design assistance, City of Atlanta, Build public spaces that are hospitable to all fundraising, <6 years philanthropy, City of Atlanta CAP/ADID, APD installation private dollars planning, Continue efforts that puts people transitioning Philanthropy, Continuum of CAP/ADID, First Step Staffing, fundraising, <6 years out of homelessness to work Downtown ADID Care service providers training 306 DOWNTOWN ATLANTA MASTER PLAN 2 UNCOVER, CELEBRATE AND PRESERVE DOWNTOWN’S HERITAGE TO ENSURE THAT NEW GROWTH DOES NOT OVERWRITE OUR HISTORY 2.1 CONNECT THE DOTS OF DOWNTOWN’S UNIQUE AMENITIES When could this What are What kind of Priority happen? potential Who will lead Recommendation action does this Who are the key partners? Project (<3 years, funding this? require? < 6 years, sources? < 10 years) ATL Arts & Entertainment City of Atlanta, property coordination, District, ADID, Enhance and expand the wayfinding system <3 years CAP/ADID owners, Downtown destinations, design, installation philanthropy, Centennial Park District private donations C4, City of Atlanta, Eyedrum, ArtPlace, ATL Arts & Integrate public art to highlight hidden and coordination, Georgia State, Goat Farm Arts ongoing philanthropy, Entertainment smaller spaces design, installation Center, MARTA, Murmur, Office City of Atlanta District of Cultural Affairs ACVB, hotels, ACVB, Atlanta Movie Tours, coordination, Downtown hotels, Downtown destination, Create and market linear experiences Downtown <3 years CAP/ADID design, installation destinations, Office of Cultural Affairs, sponsorship Centennial Park District City of Atlanta, Georgia State, ArtPlace, ATL Arts & MARTA, Office of Cultural Develop new opportunities to interact and bring coordination, <6 years philanthropy, Entertainment Affairs, Atlanta History Center, Downtown’s history to life design, marketing City of Atlanta District Atlanta Preservation Center, Sweet Auburn Works CHAPTER V. IMPLEMENTATION PLAN 307 2 UNCOVER, CELEBRATE AND PRESERVE DOWNTOWN’S HERITAGE TO ENSURE THAT NEW GROWTH DOES NOT OVERWRITE OUR HISTORY 2.2 TELL DOWNTOWN’S OVERLOOKED AND UNTOLD STORIES When could this What are What kind of Priority happen? potential Who will lead Recommendation action does this Who are the key partners? Project (<3 years, funding this? require? < 6 years, sources? < 10 years) ArtPlace, philanthropy, C4, City of Atlanta, Eyedrum, ATL Arts & coordination, City of Atlanta, Georgia State, Goat Farm Arts Target public art to highlight untold stories <6 years Entertainment design, installation ATL Arts & Center, MARTA, Murmur, Office District Entertainment of Cultural Affairs District ArtPlace, CAP/ADID, hotels, Downtown Center for coordination, app philanthropy, destinations, Office of Cultural Develop a Downtown storytelling app <6 years Civic Innovation design, marketing City of Atlanta, Affairs, StoryCorp, Sweet Auburn (tentative) sponsorship Works City of Atlanta, Elevate, Open House, Atlanta coordination, donations, Preservation Center,Downtown Use special events and tours event planning, ongoing CAP/ADID philanthropy, businesses and destinations, marketing sponsorship ACVB coordination, ArtPlace, ATL Arts & marketing, CAP/ADID, Downtown Develop a crowdsourced project <6 years philanthropy, Entertainment curating, stakeholders City of Atlanta District fundraising 308 DOWNTOWN ATLANTA MASTER PLAN 2 UNCOVER, CELEBRATE AND PRESERVE DOWNTOWN’S HERITAGE TO ENSURE THAT NEW GROWTH DOES NOT OVERWRITE OUR HISTORY 2.3 CELEBRATE AND PRESERVE DOWNTOWN’S CREATIVITY When could this What are What kind of Priority happen? potential Who will lead Recommendation action does this Who are the key partners? Project (<3 years, funding this? require? < 6 years, sources? < 10 years) City of CAP/ADID, ATL Arts & coordination, Atlanta, ARC, Undertake a cultural plan for Downtown <3 years City of Atlanta Entertainment District, arts planning philanthropy, organizations ADID Invest Atlanta, developers, C4, City of Atlanta, Eyedrum, program design, Invest Atlanta, Activate underutilized ground floor spaces with Georgia State, Goat Farm fundraising, <6 years developers, CAP/ADID art and active cultural or creative uses Arts Center, Murmur, Office marketing philanthropy of Cultural Affairs, property managers City of Atlanta, donations, ACVB, Creative Loafing, Atlanta Market the arts with targeted programming and marketing, event sponsorship, <3 years CAP/ADID PlanIt/ARC, Office of Cultural a guide to creative events Downtown planning ATL Arts & Affairs Entertainment District ocus the efforts of the Atlanta Arts and CAP/ADID, C4, City of Atlanta, F ATL Arts & ATL Arts & Entertainment District to convene and promote coordination, Eyedrum, Georgia State, Goat <3 years Entertainment Entertainment arts organizations Downtown and coordinate advocacy Farm Arts Center, Murmur, District District their advocacy and investments Office of Cultural Affairs, ARC CHAPTER V. IMPLEMENTATION PLAN 309 2 UNCOVER, CELEBRATE AND PRESERVE DOWNTOWN’S HERITAGE TO ENSURE THAT NEW GROWTH DOES NOT OVERWRITE OUR HISTORY 2.4 PRESERVE DOWNTOWN’S BUILT HERITAGE When could this What are What kind of Priority happen? potential Who will lead Recommendation action does this Who are the key partners? Project (<3 years, funding this? require? < 6 years, sources? < 10 years) Complete a survey of all existing buildings, City of Atlanta, CAP/ADID, Atlanta Preservation streets, and infrastructure - Downtown to identify surveying <3 years State of City of Atlanta Center, Georgia Historic what is eligible for Landmark status or other Georgia Preservation Division designations Work with the City to enact a temporary moratorium or evaluation period for demolitions policy <3 years -- City of Atlanta CAP/ADID Downtown CAP/ADID, City of Atlanta, Maintain a list of older structures