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THE 36TH ANNUAL 2019 REGGIE AWARD WINNERS

Super REGGIE Grand Prize Winner “New Product–OREO Mint Hot Chocolate”, Mondelez International, Phoenix Creative Co.

Age-Specific Campaigns Digital and Mobile Marketing Campaigns Gold Winner Gold Winner “Diet Coke Because I Can”, Diet Coke, Geometry “Are You Gone Trail”, Eaton Corporation, Silver Winner Silver Winner “Rise of the TMNT Launch Campaign”, Nickelodeon “SWEDISH FISH Shark Week Program”, Bronze Winner Mondelez International, Phoenix Creative Co. “Mondelez International My OREO Creation - Target”, Bronze Winner Mondelez International, Geometry “Only Vegas Moments”, Las Vegas Convention and Visitors Authority, R&R Partners

ANA Center for Brand Purpose Campaigns Experiential Marketing Campaigns Gold Winner (Budget over $1,000,000) “Aflac: Bringing Hope with Feathers to Support Kids with Cancer”, Gold Winner Aflac, Sproutel, Carol Cone ON PURPOSE, The Nation of Artists, “Be an Outsider at Work”, L.L. Bean, Jack Morton Worldwide Marina Maher Communications, KWI Communications Silver Winner Silver Winner “State Farm Neighborhood of Good Music Festival Experience”, “Walmart Colgate Save Water”, Colgate-Palmolive, Geometry State Farm, The Marketing Arm Bronze Winner Bronze Winner “Aetna Voices of Health Competition”, Aetna, Pettus Creative, Inc. “Rémy Martin Producer Series, Season 5 “The Co-Sign””, Rémy Martin, Live Nation Business-to-Business Campaigns Experiential Marketing Campaigns Gold Winner (Budget under $1,000,000) “Are You Gone Trail”, Eaton Corporation, Jack Morton Worldwide Gold Winner Silver Winner “truth Zombie Rally”, truth, Fortland Productions “Capital One Spark Business Real SBOs Campaign”, Silver Winner Capital One, DDB & Doremus “Cheerios Moments of Good”, General Mills, Geometry Bronze Winner Bronze Winner “Going Analog to Talk Digital”, The Trade Desk, VSA Partners “truth x BiGS”, truth

Content Marketing Campaigns Influencer Marketing Gold Winner Gold Winner “Cheetos Teach Me How To Curl”, “Will It Clog?”, Liquid-Plumr, Reach Agency Frito-Lay North America, The Marketing Arm Silver Winner Silver Winner “Engaging Micro-Influencers to Fight Color Paralysis”, “Thank Your Role Model ”, Chevron, Mcgarrybowen Behr Paint, Marcus Thomas Bronze Winner Bronze Winner “Are You Gone Trail”, Eaton Corporation, Jack Morton Worldwide “Cheetos Teach Me How To Curl”, Frito-Lay North America, The Marketing Arm

Creativity & Innovation Campaigns Local, Regional Market Campaigns Gold Winner Gold Winner “Are You Gone Trail”, Eaton Corporation, Jack Morton Worldwide “Be an Outsider at Work”, L.L. Bean, Jack Morton Worldwide Silver Winner Silver Winner “Living Wine Labels”, Treasury Wine Estates, “Go #2”, P&G, The Integer Group J. Walter Thompson San Francisco Bronze Winner Bronze Winner “Mondelez International Lowes Foods Pair Your RITZ”, “Glad Toughest Bag”, Glad, FCB Chicago Mondelez International, Geometry Marketing Futures Campaigns Promotion Marketing Campaigns Gold Winner Gold Winner “Screens Up”, Nickelodeon, Monterosa “Xbox + ”, Microsoft Xbox, Taco Bell, tripleclix Silver Winner Silver Winner “Diageo’s “Decisions: Party’s Over” Virtual Reality Experience”, “Coca-Cola McDonald’s Shout and Share a Coke Sweepstakes”, Diageo, Taylor Coca-Cola, Geometry Bronze Winner Bronze Winner “Ask Troy – Troy-Bilt”, Troy-Bilt, Marcus Thomas LLC “Dunkin’ Go2s”, Dunkin’, Arc Worldwide

Multicultural/Lifestyle Segment Campaigns Retailer-Specific Campaigns Gold Winner Gold Winner “Rémy Martin Producer Series, Season 5 “The Co-Sign””, “Nickelodeon PAW Patrol Mighty Pups at Walmart”, Nickelodeon Rémy Martin, Live Nation Silver Winner Silver Winner “Mondelez International Lowes Foods Pair Your RITZ”, “Dream In Black”, AT&T, The 360 Agency Mondelez International, Geometry Bronze Winner Bronze Winner “Western Union Mobile App”, Western Union, “Make Every Sip Count”, Coca-Cola, Arc Worldwide MullenLowe & Telemundo

National Consumer Campaigns Shopper Marketing Campaigns (Budget under $3,000,000) Gold Winner Gold Winner “19 Crimes: Find the 19th Cork”, Treasury Wine Estates, “Cheetos Teach Me How To Curl”, J. Walter Thompson San Francisco Frito-Lay North America, The Marketing Arm Silver Winner Silver Winner “Drinkworks Home Bar by Keurig”, Drinkworks, Mosaic “Alive Like You”, KeVita, The Integer Group Bronze Winner Bronze Winner “Walmart Colgate Save Water”, Colgate-Palmolive, Geometry “Give in to the Bunny”, Blue Bunny, FCB Chicago

National Consumer Campaigns Small Budget Campaigns (Budget over $3,000,000) (Budget less than $250,000) Gold Winner Gold Winner “Bud Light Summer Getaway”, Anheuser-Busch, FCB RED “SXSWisconsin: The World’s Longest Cheese Board… Silver Winner from Wisconsin, of course!”, Wisconsin Cheese, Brains on Fire “TIAA Difference Maker 100”, , Silver Winner , Universal McCann, Verizon Media “Bridging the Dream Scholarship Program”, Sallie Mae, Bronze Winner The Creative Agency at Sallie Mae “BUILT WITH CHOCOLATE MILK: Your Favorite Athlete’s Bronze Winner Secret Weapon”, Milk Processor Education Program (MilkPEP), “PRETTY, A Children’s Book for Girls”, Weber Shandwick Girls Inc of Metro Denver, The Integer Group

New Product Launch Campaigns Social Media Campaigns Gold Winner Gold Winner “New Product–OREO Mint Hot Chocolate”, “WestJet Christmas Miracle: Uniting Through Traditions”, Mondelez International, Phoenix Creative Co. WestJet, studio m Silver Winner Silver Winner “Save Yourself from Yourself”, Chilly Cow, FCB Chicago “Turning Thousands of Attendees into One Community”, Cisco Live Bronze Winner Bronze Winner “Cheetos Teach Me How To Curl”, “#WhatMovesYou–PODS Moving & Storage”, Frito-Lay North America, The Marketing Arm PODS Moving & Storage, KWT Global

Partnership Campaigns Sponsorship and Licensed Property Campaigns (No budgetary parameters) Gold Winner Gold Winner “OREO: It’s A Wonderful Lifetime”, Mondelez OREO, A+E Networks “Cheetos Teach Me How To Curl”, Silver Winner Frito-Lay North America, The Marketing Arm “Bridgestone Olympic Dreams”, Bridgestone Retail Operations, Silver Winner Arc Worldwide “Be an Outsider at Work”, L.L. Bean, Jack Morton Worldwide Bronze Winner Bronze Winner “Coca-Cola Kokoshnik”, Coca-Cola, ARK CONNECT “Bridgestone—Drive Great Futures”, Bridgestone Retail Operations, Arc Worldwide