DOCSLIB.ORG

Tea but No Sympathy – a Summary

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Tea but No Sympathy – a Summary Tea but no sympathy – A summary Social sustainability of tea consumed in Finland Supported by crowdfunding organised on the People´s Cultural Foundation’s Kulttuurilahja -plat- form and by the Finnwatch Decent Work Research Programme. The Programme is supported by: An abbreviated and translated version of the original Finnish report. In the event of interpretation disputes the Finnish text applies. The original is available at www.fi nnwatch.org. Finnwatch is a non-profi t organisation that investigates the global impacts of Finnish business en- terprises. Finnwatch is supported by 11 development, environmental and consumer organisations and trade unions: The International Solidarity Foundation ISF, Finnish Development NGOs – Fingo, The Finnish Evangelical Lutheran Mission Felm, Pro Ethical Trade Finland, The Trade Union Solidarity Centre of Finland SASK, Attac, Finn Church Aid, The Dalit Solidarity Network in Finland, Friends of the Earth Finland, KIOS Foundation and The Consumers’ Union of Finland. Layout: Petri Clusius/Amfi bi ky Publication date: October 2019 Cover photo: A worker on a tea plantation in the Nuwara Eliya district in Sri Lanka. The person in the photo is not connected to Finnwatch’s investigation. Finnwatch will not publish pictures of the individuals who were intervie- wed for this report due to consideration for their safety. Contents 1. INTRODUCTION .............................................................................................................................. 4 2. INDIA: THE NILGIRIS ...................................................................................................................... 5 Methodology .................................................................................................................................... 5 The Estates ....................................................................................................................................... 6 Working and living conditions at tea plantations in the Nilgiris ..................................................... 7 3. INDIA: ASSAM .............................................................................................................................. 19 Methodology .................................................................................................................................. 19 Jalinga Tea ...................................................................................................................................... 19 Working and living conditions at Jalinga Tea, Assam ..................................................................... 20 4. SRI LANKA: NUWARA ELIYA AND RATNAPUTRA ................................................................... 28 Methodology .................................................................................................................................. 28 The Pedro Estate ............................................................................................................................ 28 The Opata Estate ............................................................................................................................ 29 Working and living conditions at the Pedro Estate and the Opata Estate .................................... 30 5. CONCLUSIONS .............................................................................................................................. 41 6. RECOMMENDATIONS.................................................................................................................. 44 3 1. Introduction Millions of people in tea producing countries The current climate crisis has a signifi - are directly engaged in the production of tea cant impact on the cultivation of tea. Tea is and many more depend on it for their live- said to be one of the crops most adversely lihood. Labour rights abuses are prevalent affected by climate change. Changes in its and well-documented at tea plantations in yield, quality and production areas will have many of the producing countries. This report an impact on tea prices and demand for tea, explores the working conditions in the pro- the livelihood of millions of people and the duction of the tea consumed in Finland. The economy of the producing countries. Tea cul- tea plantations covered are suppliers to both tivation also has adverse ecological impacts. Finnish tea houses and international brands. The industry needs to develop mitigation and adaptation strategies to cope with climate More than one million kilos of tea is con- change.6 sumed in Finland each year. The Finnish tea market’s value is approximately 55 million The original version of this report, written euros.1 The biggest Finnish tea houses are in Finnish7, was published in October 2019. Forsman Tea and Nordqvist, but international This abbreviated English version includes brands Twinings (market leader) and Unilever in full the fi eld research fi ndings, conclu- dominate the market. Private label tea sions and recommendations presented in products are also gaining in popularity.2 the original report. Both have been fi nanced by crowdfunding organised on the People´s Although both Finnish tea houses source tea Cultural Foundation Kulttuurilahja -platform directly from the producing countries and and by the Finnwatch Decent Work Research fl avour and pack their products in Finland, Programme. the majority of the tea consumed in Finland is imported from other European countries as ready-made tea products for the con- sumer market. In addition to international brand products that are imported to Finland from countries such as Poland and the UK, all of Finland’s major grocery retail chains, Kesko, S Group and Lidl Finland, source their private label teas nearly exclusively from Central European tea houses. One private label product is sourced from a Sri Lankan manufacturer. Each year, around 48,000 kilos of Fairtrade certifi ed tea is sold in Finland3. According to a rough estimate, the Rainforest Alliance and UTZ combined have approximately a 20 percent market share of all tea sold in super- markets4. The demand for organic tea is on the rise5 but beyond the scope of this report. 6 Han W. et al., 2018, Tea cultivation under changing cli- 1 Kauppalehti, 14.2.2019, Nordqvist tähtää Suomen ar- matic conditions. In: Sharma, V. S. and Gunasekare, M. vostetuimmaksi teebrändiksi (‘Nordqvist aiming to be- T. K. (eds), Global tea science: Current status and futu- come the most valued Finnish tea brand’) re needs, Burleigh Dodds Science Publishing, Cambrid- 2 Finnpartnership, Tea in Finland 2017 ge, UK 3 Fairtrade Finland, Jenni Sundberg, email on 9.9.2019 7 Finnwatch, 2019, Teetä ilman sympatiaa – Suomessa 4 Rainforest Alliance, Sven Drillenburg, email on kulutettavan teen sosiaalinen vastuullisuus, available at 26.9.2019 https://fi nnwatch.org/images/pdf/Teeta_ilman_sympa- 5 Euromonitor, Tea in Finland 2019 tiaa_fi nal.pdf 4 2. India: The Nilgiris Interviewees were selected randomly from among all workers at the three estates. Most of the interviewees were tasked with tea METHODOLOGY plucking and maintenance, others with dis- The Craigmore Plantations, Glenworth Estate tributing agrochemicals. All the interviewees and United Nilgiri Tea Estates were selected were from Scheduled Castes (Dalit) or as sites for Finnwatch fi eld research by com- Scheduled Tribes (indigenous peoples). Both paring the supplier information that Forsman groups face systematic discrimination and Tea and Nordqvist provided to Finnwatch and poverty in India.10 the publicly available information on other tea brands’ suppliers8. As is required by Finnwatch’s Ethical Guidelines, the Craigmore Plantations, Between August and October 2018, Cividep Glenworth Estate and United Nilgiri Tea India9 researchers conducted interviews Estates as well as the certifi cation schemes with 20 workers from each of the three Rainforest Alliance, UTZ and Fairtrade were plantations. Worker interviews were pre- given the opportunity to comment on the dominantly conducted on the estates in fi eld research fi ndings before their publi- the workers’ living quarters in conditions cation. Their comments are incorporated that ensured confi dentiality. In addition, below where relevant. Both the Craigmore Cividep researchers interviewed repre- Plantations and United Nilgiri Tea Estates sentatives of local, state and national trade said the fi ndings were false and threatened unions that represent plantation workers. Finnwatch with legal action should the In October 2018, a Finnwatch researcher organisation proceed with the report’s visited the Nilgiris and conducted interviews publication. with tea plantation workers and trade union representatives. The Rainforest Alliance and UTZ, which are in the process of merging and will in future Most of the interviewees were originally use the name Rainforest Alliance, submit- from Tamil Nadu. They were interviewed in ted a single, joint response to Finnwatch. In their mother tongue, Tamil. A small portion the response, the Rainforest Alliance said of interviewees were migrant workers from that they welcomed Finnwatch’s research Jharkhand, who were interviewed in Hindi. All and that it would help the Rainforest Alliance interviews by the Finnwatch researcher were improve its own systems and the condi- conducted with the help of an interpreter. tions in the plantations that it certifi ed. The Table 1: Composition of the interview sample in the Nilgiris Craigmore Plantations Glenworth Estate United Nilgiri Tea Estates Gender: female/male
Load more

Recommended publications
  • Lot 1 Collection of Decorative Glassware Including Uranium Glass (1 Tray) Estimate: 0 - 0 Fees: 21% Inc VAT
    Byrne's Auctioneers - General & Collectors Auction - Starts 04 Sep 2019 Lot 1 Collection of decorative glassware including uranium glass (1 tray) Estimate: 0 - 0 Fees: 21% inc VAT Lot 2 Masonic regalia, leather bag, glassware, ceramics etc (1 tray) Estimate: 0 - 0 Fees: 21% inc VAT Lot 3 Gilt framed Baxter print; also further gilt framed prints and framed telegram (6) Estimate: 0 - 0 Fees: 21% inc VAT Lot 4 Mason's Ironstone Mandalay pattern jug and pedestal bowl; also pair of silver plated candlesticks, silver plated figures, further ceramics (1 tray) Estimate: 0 - 0 Fees: 21% inc VAT Lot 5 Vintage treen including butter pats; also pewter tankards etc (1 tray) Estimate: 0 - 0 Fees: 21% inc VAT Lot 6 Andrew Hutchinson, framed limited edition print; also an unframed print (2) Estimate: 0 - 0 Fees: 21% inc VAT Lot 7 Victorian Staffordshire spaniel; also Belleek porcelain tea wares, blue and white printware, other decorative ceramics and glass (3 trays) Estimate: 0 - 0 Fees: 21% inc VAT Lot 8 Chinese blue and white Prunus pattern ginger jar with printed Kangxi mark, 19th Century Spode china, saucers, further decorative china including jugs (2 trays) Estimate: 0 - 0 Fees: 21% inc VAT Lot 8a Watercolour landscape painting, further framed landscape prints and a framed Michael Bell pastel (5) Estimate: 0 - 0 Fees: 21% inc VAT Lot 9 Victorian Staffordshire spaniel, further decorative china including Pendelfin figures, Crested ware battleship, majolica dishes Estimate: 0 - 0 Fees: 21% inc VAT Lot 10 W Watson & Sons Ltd London, 1917 binoculars with
    [Show full text]
  • Afternoon Tea
    AFTERNOON TEA Afternoon Tea ~ A brief history Nobody knows the exact origins of the afternoon tea but one lady features in all theories, Anna, Seventh Duchess of Bedford (1783-1857), Lady-in-waiting to Her Majesty, Queen Victoria. Traditionally, dinner was not served until 8.30 or 9.00 in the evening and the Duchess often became hungry, especially in the summer when dinner was served even later. Every afternoon, she experienced a “sinking feeling” and requested sandwiches & cakes between 3pm & 4pm in the afternoon. Soon others followed the Duchess’ lead. In 1842, a well-known actress named Fanny Kemble heard of afternoon tea, and began to invite some guests to join her. Soon all of fashionable London was sipping tea with a variety of sandwiches on the side. The custom of “taking tea” in the afternoon had become well established, along with a complex set of rules and etiquette. Afternoon tea prices are subject to change for special occasions. All prices are inclusive of VAT. A discretionary 12.5% service charge will be added to groups of 8 people or more. CURRENCY IS IN EUROS Champagne GL BTL Brut Champagne 125ml 750ml Perrier-Jouët Grand Brut, NV 20 95 Taittinger Brut, Reserve, NV 105 Deutz Brut, NV 120 Laurent-Perrier, Brut, NV 130 Bollinger Special Cuvée, NV 160 Ruinart, Blanc de Blancs 175 Rosé Brut Champagne Perrier-Jouët Blason Rosé, NV 23 110 “She is a girl and would not be Taittinger Prestige Rosé, NV 135 afraid to walk the whole world Ruinart, Rosé, NV 150 with herself.” Laurent-Perrier, Cuvée Rosé, NV 180 Dom Pérignon Rosé 2004 595 Lady Gregory Vintage Champagne Perrier-Jouët Belle Epoque 2008 170 Bollinger Grande Année 2005 180 Taittinger Comtes de Champagne, Blanc de Blancs 2006 335 Dom Perignon 2009 395 Louis Roederer Cristal 2009 420 At InterContinental Dublin, we consciously purchase our food from sustainable sources, and we support local growers and producers where possible.
    [Show full text]
  • Tea Industry
    Tea Industry Introduction The Indian tea industry is nearly 200 years old. Robert Bruce, a British national discovered tea plants growing in the upper Brahmaputra valley in Assam and adjoining areas. In 1838, Indian tea that was grown in Assam was sent to the UK for the first time, for public sale. Tea in India is grown primarily in Assam, West Bengal, Tamil Nadu and Kerala. Apart from this, it is also grown in small quantities in Karnataka, HP, Tripura, Uttaranchal, Arunachal Pradesh, Manipur, Sikkim and Meghalaya. India has a dual tea base, unlike most other tea exporting countries. Both CTC and Orthodox tea is produced in India. The tea industry is agro‐based and labour intensive. It provides direct employment to over 1 million persons. Through its forward and backward linkages another 10 million persons derive their livelihood from tea. In Northeast India alone, the tea industry employs around 900,000 persons on permanent rolls. It is one of the largest employers of women amonst organized industries in India. Women constitute nearly 51% of the total workforce. The tea estates in the North Eastern India are located in industrially backward areas. Tea being the only organised industry in the private sector in this region, people outside the tea estates have high expectations from the industry. The three most distinct known varieties of tea in India are: a) Assam tea (grown in Assam and other parts of NE India) b) Darjeeling tea (grown in Darjeeling and other parts of West Bengal) c) Nilgiri tea (grown in the Nilgiri hills of Tamil Nadu) Objective Through this dissertation project, I intend to study, with respect to the CIS nations and the United Kingdom that serve as the foremost export markets, the Indian tea industry in detail, the trends observed in the past, the highs and lows of export volumes to these countries and the reasons behind them, as well as future prospects on where Indian would stand in the global arena.
    [Show full text]
  • Participant List
    PARTICIPANT LIST Please find below a list of current participants in the Quarterly Salary Review. For a complete list by super sector, sector and segment refer to Mercer WIN®. 3M Australia API 7-Eleven Stores API Management A Menarini Australia APL Co. (Aus) - BR A.P.Moller-Maersk AS (AU) Apotex Abbott Australasia APT Management Services (APA Group) AbbVie Aquila Resources Actelion Pharmaceuticals Australia Arrium Mining & Materials Adama Australia Arrow Electronics Australia Adelaide Brighton Asahi Beverages Australia Adelaide Football Club Asaleo Care Australia adidas Australia Ascendas Hospitality Australia Fund Management Adventist Healthcare Aspen Australia AECOM Astrazeneca Afton Chemical Asia Pacific LLC AT & T Global Network Services Australia Aggreko Australia ATCO Australia AIA Australia Atlas Iron Aimia Proprietary Loyalty Australia Ausenco Air New Zealand – Australia AusGroup Akzo Nobel Australia Australia Post Alcatel-Lucent Australia Australian Catholic University Alcon (Novartis) Laboratories Australia Australian Computer Society Alexion Australasia Australian Fashion Labels Allergan Australian Red Cross Blood Service Alphapharm Avaloq Australia Alstom Transport Australia Aveo Group Amadeus IT Pacific Aviall Australia American Express Global Business Travel Australia AVJennings Holdings Amgen Australia Avon Products AMT Group BaptistCare NSW & ACT Amway of Australia Barminco Apex Tool Group BASF Australia © March 2017 Mercer Consulting (Australia) Pty Ltd Quarterly Salary Review 4.1 PARTICIPANT LIST Beam Global Australia
    [Show full text]
  • Tea Drinking: Origin, Perceptions, Habits with Special Reference to Assam, Its Tribes, and Role of Tocklai
    ARTICLE TEA DRINKING: ORIGIN, PERCEPTIONS, HABITS WITH SPECIAL REFERENCE TO ASSAM, ITS TRIBES, AND ROLE OF TOCKLAI PRADIP BARUAH* ea is the most popular drink in the planet and it The first authentic reference to tea is found in an occupies that position only after water. Its first use ancient Chinese dictionary which was revised about the Tis believed to be about 5,000 years back and has year 350 A.D. by P’O, a Chinese scholar. Tea leaves were remained popular as the most pleasurable and efficacious boiled at that time to prepare a medicinal decoction. The beverage in the world. Tea drinking has rather been gaining first book exclusively on tea was published in 780 A.D. by further acceptance now due to its natural health benefiting Lu Yu (733-804), respected as the Sage of Tea. The book properties. The heritage drink has withstood the test of ‘Ch’a Ching’ or ‘The Classic of Tea’ in three volumes is time and it may well be the drink of the future. The journey divided into ten chapters, each describing various kinds of the beverage through the passage of time has been of tea, cultivation, manufacturing methods, etc. and gives glorious and fascinating. The origin of tea in China, myths information on the tea growing districts of China. Use of associated with it, spread across the world, perceptions, tea as a beverage commenced towards the end of the sixth culture and habits, discovery in wild forests of Assam, century in China. Thereafter, tea grew in popularity and and tea drinking habit of the tribes of the state are all the Government levied a duty on tea in 783 A.D.
    [Show full text]
  • Letter to Associations with Maili
    Distribution : The Chairman Consultative Committee of Plantation Associations 6, Royal Exchange, N. S. Road, Kolkata 700 001 The Secretary General Indian Tea Association 6, Royal Exchange, N. S. Road, Kolkata 700 001 The President, Tea Association of India, 4, India Exchange, 7th Floor, Kolkata – 700 001 The Chairman, Darjeeling Tea Association 6, N. S. Road, Kolkata – 700 001. The Chairman Indian Bio Organic Tea Association 6, N. S. Road, Kolkata – 700 001 The Chairman Tea Research Association 113, Park Street, 9th Floor, “B’’ Block, Kolkata – 700 016 Principal Advisor Indian Tea Planters’ Association Post Box No. 74, Jalpaiguri, West Bengal Secretary Assam Tea Planters Association A. T. Road, Tarajan, Post box no. 21, Jorhat 785 001, Assam Additional Chairman Bharatiya Cha Parishad Jallannagar, Dibrugarh 786005, Assam The Secretary General United Planters' Association of Southern India (UPASI), Glenview, Post box. No. 11, Coonoor - 643 101, Nilgiris, Tamil Nadu The Chairman, North Eastern Tea Association, Jallan Golaghat Tea Co. (P) Ltd., Kushal Path, Amolapatty, Golaghat 785 621 Assam The Chairman, Terai Indian Tea Planters' Association, P.O. - Mattigara, Siliguri, Dist. - Darjeeling, West Bengal. 734010 The Chairman Karnataka Planters Association P.B. No 18, Spencer Road Chikmagalur - 577101 The Secretary Association of Planters of Kerala Palayam, Thiruvananthapuram, Kerala 695001 The Chairman Kangra Valley Tea Planters’ Association Kangra Valley Tea Estate Gopalpur Dist: Kangra Palampur – 176059 Himachal Pradesh The Executive Director
    [Show full text]
  • GIFTING CATALOGUE.Cdr
    R GIFTING COLLECTION You can't buy happiness, but you can buy Tea, and that's kind of the same thing. Assam Tinkaharia Tea estate Sonajhuli Tea estate Kenduguri Tea estate Dhullie Tea estate SPECIALTY LOOSE STAPLE FREE LEAF TEAS PREMIUM TEA BAGS The Darjeeling Ltd ClassicAuthentic A Assamssam Tea Rhino Assam DarjeelingThe Darjeeling T eLtad Velvet Vanilla Charles Earl Grey Mount Darjeeling 1st Flush Earl Grey English Breakfast Purple Earl Grey Upagga Lemon Masala Chai English Breakfast Masala Chai Gulkand Paan Lemon Tea Mango Lychee Shape of Green Sweet Ginger Peach MasalaJasmine GrChaieen Kashmiri Kahwa Green Kashmiri Kahwa Green Tea Jasmine Green Tulsi Immunity+ Dancing Green JasmineLa Menta P Greppereenmint Calming Chamomile+ Calming Chamomile+ La Menta Peppermint Kashmiri Kahwa Green Tea Turmeric Glow Turmeric Glow Tulsi Green Super Berry Aloe Cleanse Detox+ PDigestivepperemint+ Saintly White Kalkatta Paan Oolong Rose THE GOODWYN GIFT COLLECTION Blend for ELEGANCE Blend for Elegance CUSTOMIZABLE 9x10 Alluring Chest 30 TB Alluring Chest REUSABLE CLASSY 60 TB IDEAL FOR Alluring Chest Senior management gifting, Keynote speakers, Festive gifting, Wedding gifts, Anniversary gifts. Blend for NATURE Blend for Elegance ECO-FRIENDLY 4 TIN Jute Bag ORGANIC 2 TIN Jute Bag IDEAL FOR Store launch, Product launch, Hampers Blend for POCKET-FRIENDLY GIVEAWAY ASSORTMENT SUPER BERRY Sqaure tin ASSORTED COLLECTION Square tin SUPER BERRY CUSTOMIZABLE Sqaure tin IDEAL FOR REUSABLE Store launch, Product launch, Hampers, Seminars/exhibition giveaways Blend
    [Show full text]
  • AFTERNOON TEA STAPLEFORD PARK - a BRIEF HISTORY (Additional 30 Minute Preparation If Not Pre-Ordered)
    VEGAN AFTERNOON TEA STAPLEFORD PARK - A BRIEF HISTORY (Additional 30 minute preparation if not pre-ordered) Finger Sandwiches Early historical records indicate that Stapleford Park was held under the King by Henry de Ferrers, who fought at the battle of Hastings in 1066, and afterwards was appointed Butternut squash, red cabbage slaw, onion chutney Domesday Commissioner. After passing through a succession of owners, in 1402 the house was acquired from the Earl of Lancaster by Robert Sherard, a descendant of Vegan feta cheese, fig chutney, wild rocket William the Conqueror, and for the next 484 years remained in the possession of his Tofu smoked paprika, baby spinach family, who later became the Earls of Harborough, and it was Thomas who is said to be the builder of the Old Wing as we know it today. The Old Wing was restored in 1633. Coriander hummus, roasted red pepper A change of ownership came in 1894 when the House was purchased by Lord Gretton, a wealthy brewer of the firm Bass, Ratcliffe and Gretton. The House was enlarged with a series of reception rooms and further bedrooms. His son did not share his social ambitions and when his grandson, the third Lord Gretton, succeeded in 1982, he Scones inherited a house designed for entertaining on an Edwardian scale and therefore decided to sell the House but retain the estate. Plain and fruit scones The American entrepreneur Bob Payton bought the House and, in April 1988, after more Strawberry jam than a year of renovations, with rooms designed by notable names like Wedgwood, Turnbull & Asser and Crabtree & Evelyn, Stapleford Park was opened as a hotel.
    [Show full text]
  • Rainbow Tea Company
    +91-8048372706 Rainbow Tea Company https://www.indiamart.com/rainbow-tea-company/ Established in the year 2001, Rainbow Tea Company is a well- known wholesaler of Assam Tea, Black Tea, Dooars Tea, Green Tea, Loose Tea, Nilgiri Tea, Tea Leaves and much more. About Us Established in the year 2001, Rainbow Tea Company is a well-known wholesaler of Assam Tea, Black Tea, Dooars Tea, Green Tea, Loose Tea, Nilgiri Tea, Tea Leaves and much more. All these products are quality assured by the executive to ensure longer life. Highly demanded in different industries, these products are accessible from the market in different shapes, sizes and configurations. With the leadership and extreme knowledge of Mr. Onkar Nath Gupta we are maintaining our topmost position in the global market. For more information, please visit https://www.indiamart.com/rainbow-tea-company/profile.html TEA LEAVES O u r P r o d u c t R a n g e Tea Leaves Natural Tea Leaves Green Tea Leaves Fresh Green Tea Leaves ASSAM TEA O u r P r o d u c t R a n g e Assam Tea Black Assam Tea Assam Black Tea BLACK TEA O u r P r o d u c t R a n g e CTC Black Tea Black Tea Premium CTC Black Tea DOOARS TEA O u r P r o d u c t R a n g e Natural Dooars Tea Dooars Tea Fresh Dooars Tea LOOSE TEA O u r P r o d u c t R a n g e Assam Loose Tea Loose Tea Natural Loose Tea O u r OTHER PRODUCTS: P r o d u c t R a n g e Organic Green Tea Natural Green Tea Nilgiri Tea Fresh Nilgiri Tea F a c t s h e e t Year of Establishment : 2001 Nature of Business : Wholesaler Total Number of Employees : Upto 10 People CONTACT US Rainbow Tea Company Contact Person: Onkar Nath Gupta No.
    [Show full text]
  • The Annual Report on the Most Valuable British Brands April 2017
    United Kingdom 150 2017 The annual report on the most valuable British brands April 2017 Foreword. Contents steady downward spiral of poor communication, Foreword 2 wasted resources and a negative impact on the bottom line. Definitions 4 Methodology 6 Brand Finance bridges the gap between the marketing and financial worlds. Our teams have Excecutive Summary 8 experience across a wide range of disciplines from market research and visual identity to tax and Full Tables (GPBm & USDm) 14 accounting. We understand the importance of design, advertising and marketing, but we also Understand Your Brand’s Value 20 believe that the ultimate and overriding purpose of How We Can Help 22 brands is to make money. That is why we connect brands to the bottom line. Contact Details 23 By valuing brands, we provide a mutually intelligible language for marketers and finance teams. David Haigh, CEO, Brand Finance Marketers then have the ability to communicate the significance of what they do and boards can use What is the purpose of a strong brand; to attract the information to chart a course that maximises customers, to build loyalty, to motivate staff? All profits. true, but for a commercial brand at least, the first Without knowing the precise, financial value of an answer must always be ‘to make money’. asset, how can you know if you are maximising your returns? If you are intending to license a brand, how Huge investments are made in the design, launch can you know you are getting a fair price? If you are and ongoing promotion of brands.
    [Show full text]
  • Bone Dry Gin
    BONE DRY GIN At Backbone Bourbon Company, we are huge fans of the gin category and couldn’t imagine our company without at least one gin. We love the way gin as a clear spirit can have complexity and nuance. We are also fans of a traditional style gin. To this end, we sought to develop the “driest” but also the most satisfying gin possible. Bone Dry gin makes a great martini (even with a little vermouth added, we don’t mind!). It’s also a great companion to a little tonic and ice that makes a refreshing drink in the warmer, summer months. Please give it a try! INGREDIENTS: The base spirit is made from wheat. Bone Dry is made with the following botanicals: Juniper berries, Smoked black tea (Lapsang Souchong), Black Pepper, Assam Tea, Coriander, Chamomile, Grains of Paradise, Lemon zest, Lime zest, Cassia, Lemongrass and Rosemary Approximately 2/3 of the botanicals are juniper berries which comes from Bulgaria. DISTILLATION STATE & CITY: Los Angeles, CA PROOF: 92 CURRENT BATCH#: N/a CASES PRODUCED: 764 (last run) TASTING NOTES: The nose provides fresh aromas of pine trees in the Spring. Upfront is a great, slightly oily texture. Mid-palate provides just a hint of peppermint candy and some base citrus notes that add a refreshing quality. Dry but lingering finish. 3090 Grapevine Street, Suite 100 Jurupa Valley, CA 91752 USA 323.358.4555 backbonebourbon.com BIGGEST BADDEST BOLDEST BOURBON IN INDIANA! Our products were made by responsible adults, for responsible adults. Please enjoy them that way. © Backbone Bourbon Company.
    [Show full text]
  • SPECIAL ARTICLE OPEN ACCESS Tea Plantations and Socio-Cultural
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Space and Culture, India Magar and Kar. Space and Culture, India 2016, 4:1 Page | 25 DOI: 10.20896/saci.v4i1.188 SPECIAL ARTICLE OPEN ACCESS Tea Plantations and Socio-Cultural Transformation: The Case of Assam, India Chandra Kala Magar†*and Bimal Kumar KarῙ Abstract The tea plantations of Assam, which constitute the country’s 53.97 per cent tea area, 49 per cent tea worker population, and 52.04 per cent tea production, occupy an important place in the economy, culture and polity of the state. The onset of tea plantations during British colonial rule has not only changed the landscape of the upper Brahmaputra valley through green tea bushes being nourished by tea tribes from east-central India, but also evolved a distinct tea culture. Although formation of small tea growers has added a new dimension to the growth of tea industry of Assam in recent times, the culture that emerged due to the long continued interaction of British planters, tea worker tribes and indigenous Assamese is well reflected in the language, way of life, work culture, food habits and many other socio-cultural practices in most of the large tea estates in the state. In fact, the impact of tea culture is so penetrative that it has been able to bring about development in the form of tea festival, tea tourism, tea folk songs and dances, etc. in the state. An attempt is made in this paper to explore the role of tea plantation and the people associated with it to the socio-cultural transformation of Assam based on both secondary data and primary data through field study.
    [Show full text]