ANNUAL REPORT 2013/14

Marking 20 years of campaigning Annual Report 2013/14 Marking 20 years of campaigning 1993-2013

“It is clear to see footballPage has come title a long way in CONTENTS tackling racism and discrimination yet it is far from being eradicated from our game. The more overt forms have been reduced significantly since the 70’s and 80’s but we are still dealing with complaints of this type of behaviour at all levels of the game every single week. 2 FOREWORD “There are constantly new challenges which we are looking to overcome, especially when it comes 4 MARKING 20 YEARS OF to diversifying football’s workforce, and it is incumbent on the whole of the English game to work collectively to bring about the change which KICK IT OUT is long overdue. It is time we all take responsibility and show leadership in our own way.” 6 BUILDING CONFIDENCE Roisin Wood, Director of Kick It Out IN REPORTING 8 SETTING THE EXAMPLE 10 GRASSROOTS AND COMMUNITY LEVEL COMMITMENT 12 LOOKING TO THE FUTURE 14 PLAYER INTERACTION 16 KEY PARTNERSHIPS 18 READ ALL ABOUT IT 20 ACCOUNTS Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 Annual Report 2013/14 Marking 20 years of campaigning 1993-2013

02 Foreword 03 ...it has been noted that there is little appetite to “The male and pale pinnacle take radical action against wrong-doing on the part and power of football” of top people in the game and that represents the immediate frontier for equality action. So, who will blink first? Is there any club or any of the authorities in football prepared to make their senior management teams or boardrooms reflective of the gender and ethnic balance of our society and make football more diverse where the power and decision-making reside?

There is much to acclaim in the progress Out often finds itself open to criticism made to end discrimination on the fields when major high-profile events occur. of play as well as the conduct by fans but More recently, it has been noted that progress elsewhere remains tokenistic. there is little appetite to take radical It’s not for the lack of external lobbying action against wrong-doing on the or leaders talking about the shame of part of top people in the game and football in the poor representation of that represents the immediate frontier black people and women as managers, for equality action. coaches, administrators and directors There is a limit to what an external, in the game. voluntary, independent organisation can Kick It Out has been knocking on the do to change the culture by itself and the doors of the football establishment progress made to date can be attributed for over 20 years to bring about to the authorities and the clubs, with the unacceptable behaviour, wherever it invaluable contribution to football change. Whilst we have been on the players and other participants working occurs. It is also a credit to the game taking on its responsibilities to make all outside as an independent campaigning together to give meaning to the avowed that The Football Association (FA) is in opportunities accessible and available to organisation, we nevertheless recognised ‘zero tolerance’ position of the governing the forefront of investigating all such people of all backgrounds. The fact that the importance of working with the bodies against all forms of racism, complaints in all forms of the game. It it still does not happen is a stain on the organisations and individuals running sexism, homophobia, antisemitism and is equally important that clubs should reputation of the leaders and decision- the game from the inside, in order to other forms of discrimination. There is a do the same and not hide behind The makers in football. If football is to get persuade them about their deficiencies convergence of commitment to policies FA when tackling wrong-doing is an the credit it craves for being a force for requiring attention and helping them and practices to achieve equality, inescapable responsibility of theirs. good in society, those people at the top, to change their policies and practices. diversity and inclusion. It is of particular who possess the power and resources, This review of the activities of Kick Substantial progress has been made over importance to acknowledge and praise must face up to their responsibilities It Out from July 2013 to July 2014 the past two decades but, because it has those players, fans and others who now in this regard. Is anyone listening, and is a tribute to the staff, volunteers been gradual and often too slow, Kick It feel sufficiently confident to complain who is going to take it on?” and Trustees of the organisation. It about and challenge discrimination and is a substantial body of work and an Lord Herman Ouseley Chair, Kick It Out Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 04 MARKING 20 YEARS OF KICK IT OUT 05

We recognised our 20 year anniversary by launching a series of key initiatives and events to demonstrate the progress made throughout our history, and the challenges which continue to exist in the battle to eradicate all forms of discrimination within football.

‘Season Our dedicated periods of activity had how much work takes place throughout 20 year We rounded off our first ‘Season traditionally fallen in October since the the year to promote football as a of Action’ by welcoming over 750 of Action’ launch of the ‘weeks of action’ in 2001. welcoming and inclusive environment. anniversary guests from across football, politics and To mark our 20 year anniversary, we a wide range of industries to the Great Professional clubs responded particularly dinner decided to embark on our inaugural Hall at Wembley Stadium for a special well to the change in format, and certain ‘Season of Action’. 20 year anniversary dinner event. teams opted to dedicate more than one The new season-long drive provided game over the course of the season The event, organised by Action Against an extended opportunity for the game’s to profiling us and reflecting on our Dicrimination, acted as an opportunity Gordon Brown, former Prime Minister stakeholders to dedicate their commitment achievements to date. to profile some of the prominent of the United Kingdom, Jeffrey Webb, to equality and diversity, and showcase and respected individuals who have Vice-President of FIFA, and human

challenged exclusion and hatred in rights advocate Martin Luther King the game, and looked to generate on- III, all highlighted the vital role our going support for our essential work. organisation has played in the vanguard The Kick It Out app was released in were involved in testing the reporting Kick It of combating discrimination in football. July 2013 to supply users across all function to ensure it is quick, easy Out app levels of the game with a revolutionary and discreet to use. alternative to reporting discriminatory The app has made an immediate behaviour they may see, hear or be on impact and was our second most- the receiving end of. New logo used reporting mechanism during The app was developed by Make Positive, the 2013/14 season. It is available a specialist cloud technology firm, and to all iPhone and Android users, and ➤ all Premier League and Football League can be downloaded for free via the clubs, and The Football Association, App Store and Google Play.

We launched a new logo at the end new slogan ‘Kick It Out – Tackling The ‘Next 20’ initiative was introduced rehabilitation centres and community ‘Next 20’ of the 2013/14 season to replace Racism & Discrimination’. in October 2013 and sees 20 young projects, as part of the role which the iconic ‘Let’s Kick Racism Out football stars from across the Premier they will continue to hold throughout The new design has retained key of Football’ branding – globally League, Football League and Women’s their careers. elements of the original logo by recognised since our organisation’s Super League spreading our key keeping the colours synonymous The players involved have truly inception in 1993. messages to younger members with Kick It Out, its corner angle, embraced their ambassadorial roles of their local community. The decision to make the shift came as and the striking grass shape which with us and spent time gaining a better we looked for our logo to become more has been evolved into a full football The ‘Next 20’ have been able to return understanding as to what our work reflective of the breadth of our work pitch tilted on a 3D landscape. to their old schools and youth football entails from the professional game across football by introducing the teams, and visit local colleges, down to grassroots level.

Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 Annual Report 2013/14 Marking 20 years of campaigning 1993-2013

06 BUILDING CONFIDENCE IN REPORTING 07 Social media abuse Education and rehabilitation Our work on reporting has seen a dramatic transformation in the Our statistics show the high level last 12 months with the introduction of the app, the employment of We have begun to deliver educational of incidents of football-related hate a new full-time member of staff dedicated to dealing with complaints, sessions, in agreement with the Police, crime on social media – a total of and the delivery of educational training to perpetrators. to offenders of social media abuse when 142 – reported to us. We pass on all the Crown Prosecution Service would these complaints to the Police, via its not press charges. This is an initiative online reporting facility True Vision, we are continuing to develop and will to investigate. be promoting further in the future. For the first time in our history, we One particular case led to a 21-year- have been in a position to publish in-depth old man from London being convicted Case study one and fined £150 having posted a statistics, collated by our Reporting Officer, In January 2014, a 16-year-old male derogatory remark on our official from Northamptonshire undertook an which provide evidence of the persistent Facebook page in January 2014. A educational session with us after posting number of cases have seen individuals a message carrying racist connotations presence of discriminatory behaviour issued with Police cautions. on Twitter about a professional footballer. Northamp tonshire Police identified throughout all levels of the game. The anonymity of the internet, on incidents of discrimination that it was a first-time offence and the reported to us for the combined with the unwillingness individual responded well to the session 2013/14 season of the social media platforms to as he realised the consequences of the co-operate, produces a challenging tweet he had published. He has since Rise in incidents situation in identifying and taking helped his local football club run a action against offenders of football- Kick It Out day. related hate crime online. Case study two AREAS of the game Fan behaviour online is under no A Restorative Justice outcome was regulation of clubs or governing The majority of complaints related to social accepted by a man in his 40s from Norfolk 77 media abuse, then incidents attached to bodies and we therefore rely on the after he posted an offensive comment 284 the professional game, grassroots and Police to take action. They can lack on Facebook directed at former Norwich professional players respectively. resources to meet the high number City manager Chris Hughton. We met up of incidents being reported, and with the individual concerned for SOCIAL MEDIA (50%) investigations are in many cases a rehabilitation session. 2012/13 2013/14 progressing slowly. This was supervised by Norfolk Police and PROFESSIONAL GAME (26%) the offender also issued a full apology in GRASSROOTS (22%) April 2014 on the Facebook page where PROFESSIONAL PLAYERS (2%) he had published the original remark. Types of discrimination Social media abuse (50%), Professional game (26%), Grassroots (22%), Professional players (2%) Racism and abuse of faith and sexual orientation were the most common forms of discrimination reported to us. METHODs OF REPORTING Reporting Officer RACISM (189) The most popular mechanisms for raising a Anna JÖnsson became our first full-time Reporting complaint were the online reporting form stationed Officer in October 2013 and now manages all FAITH (58) on www.kickitout.org, and the newly-introduced app. complaints we receive across the game. She works closely with football’s governing bodies sEXUAL ORIENTATION (22) and the Police to help reduce the risk of incidents occurring through training, communication and Race (189), Faith (58), Sexual Orientation (22), Other (9), Website form (35%), App (23%), Email (20%), the further promotion and development Disability (4), Gender (2), Age (0) Telephone (13%), Social media (7%), Letter (2%) of reporting mechanisms. Annual Report 2013-14 Marking 20 years of campaigning 1993-2013 Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 08 SETTING THE EXAMPLE 09

Premier League and Football League clubs, managers, players, Equality Standard fans and match officials continued to play a key role in making Intermediate the professional game a more welcoming and inclusive environment Televised The delivery of the Equality Standard, Liverpool FC a framework which helps Premier March 2014 by demonstrating their commitment to Kick It Out. ‘Season of Action’ League and Football League clubs Tottenham Hotspur FC matches encompass all areas of diversity by March 2014 developing and enhancing internal Manchester City FC and external equality practices and February 2014 policies, is a key area of our work.

‘Season of Action’ During the 2013/14 season, five clubs 1,114,323 Nottingham Forest v Reading attained the Standard, which is made Every Premier League and Football All clubs were supplied with (29 November) Sky Sports 1 Preliminary supporters Bournemouth v Brighton up of three levels of achievement, League club nominated a home fixture complimentary resources, including Norwich City FC & Hove Albion after their applications, with our to the ‘Season of Action’ to raise t-shirts, badges, stickers, flags and June 2014 witnessed (30 November) Sky Sports 1 guidance, passed the assessment of awareness of our work. Over the course magazines, to ensure our branding was Wigan Athletic FC Queens Park Rangers v an independent accreditation panel. May 2014 the activities of the campaign, 1,114,323 supporters visible at ‘Season of Action’ matches, and Leicester City witnessed the activities live by attending a number chose to tie the initiative in with (21 December) Sky Sports 1 live BY matches up and down the country. non-matchday educational events. Sheffield Wednesday v Leeds United Replacing the ‘weeks of action’ with a Stand-out activity saw Liverpool hold Football League presentations ATTENDING (11 January) Sky Sports 1 season-long initiative was encouraged by a school workshop at the International Stoke City v Liverpool We were invited by the Football League to attend two regional MATCHES clubs, and the decision proved effective Slavery Museum, Leicester City deliver (12 January) Sky Sports 1 meetings for Safety Officers, and three seminars on the newly- as 89% of ‘Season of Action’ games fell sessions to college students on stereotypes, Chelsea v Everton developed ‘Code of Practice’ which clubs will be working towards outside of the previous dedicated period and Birmingham City and Gillingham (22 February) BT Sport as part of English Football’s Inclusion and Anti-Discrimination plan. of October. run artwork and t-shirts competitions Hull City v Manchester City respectively to promote inclusion. (15 March) BT Sport The regional Safety Officer meetings took place at both November, February, March and April Huddersfield Town and Wycombe Wanderers in November, were the most popular months for Coventry City and Tottenham Hotspur Liverpool v Sunderland (26 March) Sky Sports 1 and we discussed the methods of reporting discrimination selecting ‘Season of Action’ fixtures, also hosted special school visits – which Burnley v Leicester City and provided a step-by-step guide as to how complaints are and four clubs – Aston Villa, Doncaster we led on the delivery of – as pupils (29 March) Sky Sports 1 generated through our app. Rovers, Rochdale and Exeter City – found out more about our history and West Ham United v Liverpool opted to host more than one game. the negative impact discrimination has (6 April) Sky Sports 1 The seminars on the ‘Code of Practice’, which was introduced by in football and wider society. Leeds United v the Football League for the 2014/15 season, were held at Leicester Nottingham Forest City, Reading and Bolton Wanderers, and gave us the opportunity (21 April) Sky Sports 1 to outline the support we are able to give to clubs. Crystal Palace v Manchester City (27 April) Sky Football League Clubs Development Officer Sports 1 Rishi Jain became our first full-time Football League Clubs Development Officer in October 2013. He assists Football League clubs on gaining the Equality Standard by providing them with support on the steps and adjustments needed to achieve the specific levels, and the development of guidance materials associated with the Standard.

Professional game complaints Types of discrimination Methods of contact 64 8 38 33% 11% 10% 5 3% % % cases cases proven Race (67%), Sexual orientation (16%), Faith (16%), App (38%), Website form (33%), Email (11%), closed (12.5%) Other (1%), Disability (0%), Gender (0%), Age (0%) Social media (10%), Telephone (5%), Letter (3%)

*breakdown of cases closed at the end of 2013/14 season Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 Annual Report 2013/14 Marking 20 years of campaigning 1993-2013

We part-funded a Just a Ball Game? 10 GRASSROOTS AND COMMUNITY 11 panel discussion – which was aired by BBC Radio 5live – on homophobia, LEVEL COMMITMENT biphobia and transphobia in football to mark Lesbian Gay Bisexual and We strive to make football accessible to individuals from all Transgender (LGB&T) History Month backgrounds and communities, and our presence at grassroots level London Tigers in February 2014. We assisted London Tigers is crucial in ensuring that high levels of conduct are maintained. The event was presented by Mark Chapman from BBC Match of in securing funding through the Day 2, with Clarke Carlisle, Steven Reid, Owen Coyle and Sue Sport England for their Ravenlaw, The FA’s Head of Equality, on the panel. Roisin Wood, Southall Sports Synergy our Director, contributed from the audience. project, a community-based London Metropolitan sports inclusion initiative run We also backed the launch of the Gay Football Supporters’ Network Archives with Queens Park Rangers and Fangroup Coalition, and raised further awareness of Football v Brentford, in February 2014. Homophobia through publicity and by joining the campaign to We continued our yearly link up with Non We partnered with the London support Chelsea’s ‘Building Bridges’ initiative. We will be continuing to League Day, a weekend dedicated to non-league Metropolitan Archives, the Black show our support for the football during the international break, as two Cultural Archives and Spread the Word delivery of the Southall fixtures were identified in September 2013 in September 2013 to provide a study Sports Synergy by providing to spread messages of equality and inclusion day for young people which engaged Laurie Cunningham and resources and hosting equality further down the pyramid. them through football archive materials. Trevor Hutton Awards and diversity workshops with Blue Square Bet North side Guiseley hosted The aim of the event was to get attendees Tigers players from Under- We launched distinct accolades in May Brackley Town, and Hampton and Richmond to examine the degree to which racism and 10s to semi-professional 2014, awarded posthumously to Laurie faced Maidstone United in the Ryman Premier discrimination still exists in football, document level that come from over Cunningham and Trevor Hutton, who Division, as the players from the four clubs the origins of Kick It Out and focus on the 40 different countries. both made outstanding contributions – and continue to provide great wore our t-shirts, and stickers, badges and evolution of the game throughout the decades. magazines were distributed to fans. inspiration – in the battle for equality. The archives included press cuttings from These will now be awarded annually with the 1980’s, historical photographs and the Laurie Cunningham Award recognising key initial correspondence an individual’s role in tackling discrimination between professional football in football, and the Trevor Hutton Award clubs and our organisation acknowledging the promotion of inclusion – which was named ‘Let’s at grassroots and community level. Kick Racism Out of Football’ at the time – as it began to We showed our support for the ‘Four Four Jew’ take shape. exhibition by holding a GRASSROOTS COMPLAINTS debate on the use of the ‘Y-Word’, antisemitism in The National Football football, and the integration 39 Museum in Manchester of the Jewish community Types of discrimination hosted a special across all levels of the commemorative game, in conjunction with the cases closed exhibition in October Manchester Jewish Museum. The Muslim Women’s Sports Foundation (MWSF) ran a Futsal 2013 to help recognise Festival in March 2014 at St George’s Park which saw black, Asian David Conn, Sportswriter for our 20 year anniversary. Race (77%), Other (13%), Sexual orientation (5%), and ethnic minority women and girls travel from across the Guardian, Alex Goldberg, Faith (3%), Disability (2%), Gender (0%), Age (0%) Chair of The FA’s Football and Over 12,000 visitors the UK to take part in the tournament. Faith Group, Anthony Clavane, Methods of contact witnessed the week- The event acted as a showcase of the MWSF’s work and we Sportswriter for the Sunday long exhibition and 23 6 1.5 were invited to deliver a seminar on our Mentoring and Leadership Mirror, and Ivan Cohen, a 39% 29% 1.5% 14 gained an insight into % % % Project to help give more women and girls greater encouragement Tottenham Hotspur season- our work across football. to seek potential employment avenues in the football industry. ticket holder and shareholder, Email (39%), Website form (29%), Telephone (23%), all sat on the panel. App (6%), Social media (1.5%), Letter (1.5%) cases proven (36%)

*breakdown of cases closed at the end of 2013/14 season Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 Annual Report 2013/14 Marking 20 years of campaigning 1993-2013

12 LOOKING TO THE FUTURE 13

Raise Your Game Success stories Football has a unique power to educate and inspire. We use this influence to create employment and placement opportunities through Our Raise Your Game series, Each year a number of success stories emanate our Mentoring and Leadership Project, and promote equality for all which forms part of our from the work of our Mentoring and Leadership Project as individuals Mentoring and Leadership during the delivery of our competitions and workshops. go on to secure full-time employment, placements and work experience Project, continued to go from across the football industry with our support. This year we have seen…. strength-to-strength as more mentors than ever before gave Daniel McGeachie secure the role of Anthony Hay and Sean Gallagher We received hundreds of compositions panel including Musa Okwonga, a poet and up their time to pass on advice Press and Communications Officer gain freelance positions as ‘Write to from children across the country as they author, and England Women’s star Jordan to aspiring individuals looking to at West Riding FA and Emmanuel journalists for the MailOnline’s break into the football industry. Unite’ entered our ‘Write to Unite’ competition, Nobbs – one of our ‘Next 20’ ambassadors. Fajemilua appointed Sports sports department. Scientist at Coventry City. run in conjunction with the Arvon Two special conferences were held in Sheriff Tajudean and Kayla The competition was separated into age Foundation, which encouraged young Manchester and London maintaining Dan Dodge and Cory Hendricks- Buffonge spend a work categories with the winners gathering for people to creatively display football’s the previous format of keynote Jackman undertaking placements experience period with Vox a prize-giving ceremony at Leyton Orient’s power to unite people of all backgrounds. speeches, one:one mentoring with The FA in its Business Sport and Afrika learning about presenting, Matchroom Stadium as Tristan Nair and sessions, dedicated workshops, Equalities departments respectively. production and match analysis The entries saw poems, stories, songs, Oliver McSwiney from St William of Perth exhibition stands and panel during the 2014 FIFA World Cup. match reports, player interviews and RC Primary in Kent were crowned overall Jazz Hervin chosen by The FA discussions with a number of written features submitted to a judging ‘Write to Unite’ champions. to travel out to South Korea Kam Uppal and Liton Zaman guests headlining both events. to deliver theory workshops offered positions as FA Club Attendees were provided with the and practical coaching sessions Mentors after successful interview opportunity to speak to experts as part of an International and application processes. We continued our work with League within the game, and an interactive in media and communications, Leadership Programme. Football Football Education, a partnership between activity where the scholars discuss the grassroots and community League the Football League and the Professional acceptable and unacceptable use of activity, football administration, Footballers’ Association, delivering different terminology. sports science, physiotherapy Women’s Raise Your Raise Your Game scholars equality and diversity training to Football and psychology, and the work of Since running six pilot sessions between Game conference 2013 conference 2014 League scholars between September 2013 January and April 2011, we have carried out licensed agents and player services. and February 2014. 34 club visits with 19 taking place throughout The sessions consist of watching a the 2013/14 season. A further 20 Football 12-minute DVD focusing on discrimination, League clubs are due to undertake the training 1216 one:one stereotypes and under-representation during the 2014/15 season. MENTORING SESSIONS TOOK PLACE IN TOTAL AT THE RAISE YOUR GAME CONFERENCE ‘14

Football League clubs which undertook #RYG scholars training during the 2013/14 season 92% Our Women’s Raise Your Game Our annual national Raise Your Game conference, hosted in conjunction OF MENTEES MENTIONED IN conference saw all 80 places booked with Investec, saw its biggest AFC Bournemouth Middlesbrough FC GAINED 34 COUNTRIES two weeks in advance as leading female figureheads from across the attendance yet as over 300 people AFC Wimbledon Milton Keynes Dons FC WHAT THEY ACCORDING TO game came together to exchange were offered a unique insight into EXPECTED GEO SEARCH Blackburn Rovers FC Northampton Town FC ideas about career pathways at the working in the world of football at OR MORE ANALYSIS Brighton and Hove Albion FC Oxford United FC Etihad Stadium in November 2013. Wembley Stadium in April 2014.

Burnley FC Portsmouth FC The decision to host a specific Brentford manager Mark Warburton, Henry Winter, Chief Football Writer Colchester United FC Reading FC Oxford United 24.7 million conference addressing the under- Derby County FC Rochdale AFC representation of women within football for the Daily Telegraph, Sue Ravenlaw, OPPORTUNITIES FOR THE Head of Equality at the Football Hartlepool United FC Watford FC was taken after only 9% of those that #RYG HASHTAG TO BE SEEN attended our six Raise Your Game Association, Samir Singh from Arsenal Ipswich Town FC Wolverhampton ON TWITTER regional seminars, held across the and Shelley Alexander from BBC Sport Wanderers FC Leicester City FC country in 2012 and 2013, were female. were amongst the 80 mentors. Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 14 PLAYER INTERACTION 15

Professional footballers have always played an instrumental The ‘Kick It Out’ ‘Next 20’ role in promoting our work and the need for a collective effort to ensure our game is fully inclusive by tackling all forms of international Over the course of the 2013/14 season, our ‘Next 20’ discrimination, prejudice, hate and abuse. ambassadors all individually held private meetings led by Paul Mortimer, our Professional Players Engagement Manager, at the training grounds of their clubs.

Each ‘Next 20’ ambassador highlighted how they would Professional Players Consultation results prefer to raise awareness of our work, where they wished to undertake a visit to show their support for us, and the We conducted our first confidential how they have become easier targets for importance they place on promoting equality and diversity. Professional Players Consultation abuse because of social media and their between August 2013 and December knowledge of reporting procedures. Stand-out ‘Next 20’ activity saw Newcastle United midfielder 2013. Sent to every Premier League and Gael Bigirimana speaking to inmates at Durham Prison and It also gave an overview as to their Football League club, the consultation thoughts on the lack of black and ethnic Garth Crooks and Cyrille Regis delivered a Manchester City Women’s forward Toni Duggan delivering a was completed by 200 players answering minority managers, the effectiveness special presentation to the England Under- coaching session at Denton Community College in Manchester. a range of questions on discrimination. of Kick It Out and the need for harsher 21s squad the day before the first official Of those that undertook the confidential penalties and better education for ‘Kick It Out International’ against Scotland and anonymous consultation, 15% players and fans found guilty of Under-21s at Bramall Lane in August 2013. Case study were plying their trade in the Premier discriminatory behaviour. The match was dedicated to our 20 year League with the remaining 85% from the Everton loanee Romelu Lukaku dropped by the The information gained from the anniversary and the memory of the late Football League. 32% were from black Belvedere Academy in Toxteth in May 2014 to consultation is being used to build upon Laurie Cunningham, who became the first and ethnic minority backgrounds. help students with their French studies. our player engagement strategy. Further black player to score for England at any The Belgium international visited the The results were released in March 2014 awareness will be generated around level in the exact same fixture in Sheffield academy to help the group of 13-14 and revealed players’ experiences of reporting procedures, and additional back in 1977. year-olds hone their French-speaking discriminatory behaviour in football support and advice given to players Garth and Cyrille met the players at St. skills by answering a range of questions stadiums and on the training ground, subject to any form of discrimination. George’s Park to demonstrate how far the about life as a footballer, his thoughts game has come in confronting the racism on Liverpool as a city and how he HAVE WITNESSED they encountered during their playing days, has adapted to living in England. HOMOPHOBIC ABUSE ON and the achievements of Laurie in the face Over 50% Romelu, who is fluent in six different THE TRAINING GROUND OR of adversity. languages, was eager to support the HAVE EITHER WITNESSED OR 26% IN THE DRESSING ROOM students in their quest to become BEEN SUBJECTED TO RACIST bilingual and to help them understand ABUSE IN FOOTBALL STADIUMS Professional Players more about different cultures in his OF PLAYERS role as a ‘Next 20’ ambassador. ARE AWARE Engagement Manager OF PLAYERS 39% 65% OF REPORTING 92% THOUGHT FAN PROCEDURES Paul Mortimer became our first full-time ON PLAYER THOUGHT PLAYER Professional Players Engagement Manager DISCRIMINATION ON PLAYER in January 2014. The ‘Next 20’ are WAS COMMON DISCRIMINATION A core part of his role involves OR EXTREMELY WAS COMMON Carl Jenkinson Callum Wilson Michael Harriman gaining a better understanding of COMMON OR EXTREMELY Jordan Nobbs Andre Wisdom Harry Maguire the real issues affecting players, COMMON 67% Danny Rose Toni Duggan Jack Butland bringing them closer to the Jason Lowe Daniel Powell Ben Davies FELT KICK IT OUT HAS activities we facilitate and Dylan Lall Gael Bigirimana Wes Foderingham OF PLAYERS BEEN EFFECTIVE IN RAISING allowing them to feed into 91% FELT THAT SOCIAL AWARENESS OF ISSUES Nathaniel Chalobah Nathan Redmond Romaine Sawyers MEDIA HAS the delivery of our future OF DISCRIMINATION IN Romelu Lukaku Jamaal Lascelles LED TO AN INCREASE strategies. IN THEM RECEIVING FOOTBALL DISCRIMINATORY ABUSE Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 16 KEY PARTNERSHIPS 17 Grange Hotels, London’s leading “Grange Hotels prides itself on independent collection of hotels, The Football Association, the Premier League, the Professional partnerships in the charitable sector became our official venue partner Footballers’ Association and the Football League are our core funders and has a history of supporting the shortly after hosting the launch of and remain key partners in the delivery of all of our work. arts, culture and sports. Kick It Out’s the Professional Players Consultation messages are pertinent and essential The last year has seen ongoing relationships, both within and outside of results in March 2014. at a time when sadly discrimination is football, continuing to grow stronger, and a number of newly-established still on the agenda.” partnerships flourishing. The partnership sees us able to utilise the hotel chain’s facilities for events and Claire Farrington, Grange Hotels, meetings with 17 locations across the Partnership Manager heart of the capital providing luxury We are a founding member and the During the dedicated two-week period accommodation, first-class hospitality English partner of the Football Against in 2013, more than 1,500 activities and business services. Racism in Europe (FARE) network. took place in 46 different countries, as we supported the distribution of Each year, FARE runs its ‘Football People’ €3,000 to help fund grassroots and Action Against Discrimination, Action Against Discrimination held Action Weeks, where activities take place Action Against community projects running throughout a charity assisting groups and regular meetings a full year in advance internationally to promote unity and the United Kingdom. Discrimination organisations combating racism and of the dinner and we were able to use togetherness, in October. discrimination, organised our special the organisation’s event management 20 year anniversary dinner event at expertise to deliver a fitting occasion. Wembley Stadium in May 2014. The dinner raised funds of £33,000 to support our educational projects. We jointly launched the ‘Fans for “‘Fans For Diversity’ is about bringing Diversity’ campaign with the Football together fans to help create an Supporters’ Federation in July 2014, environment where they feel safe and For over a decade, Sports Interactive, During that period, our logo will have supported by the Premier League’s fans comfortable supporting their team. We the world’s leading developer of football been seen 53,062,543 times in the fund, to target a number of fan initiatives will be working closely with all fans to management simulations, has featured United Kingdom and Ireland – which to promote diversity and inclusion. challenge issues of discrimination as our logo on the loading screen of its equates to nearly once per person in we aim to make football as inclusive Football Manager series every time the population of England. ‘Fans for Diversity’ is looking to celebrate as possible.” a user plays the game. the multicultural and diverse nature of Aside from its support through the fanbase throughout English football Anwar Uddin, Football Supporters’ Federation, From the launch of Football Manager the Football Manager Series, Sports Diversity and Campaigns Manager by hosting a series of matchday activities, 2014 in October 2013 up until May Interactive has continued to act as conferences and forums engaging 2014, Sports Interactive revealed that key partners of our Mentoring and supporters across all levels of the game. the game had been started 129,533,267 Leadership Project by putting forward times in 235 different countries around mentors and offering work experience. the world.

We announced an exciting new working the Mentoring and Leadership Project, partnership with Investec, one of the world’s which started with the backing of the Noble House Properties ran a special from Brocket Hall to form their own leading specialist banks and asset managers, Raise Your Game conference 2014. Golf Day at Brocket Hall in Hertfordshire, teams for a full day’s play before a in March 2014 which will run over two one of the finest courses in Britain, in short auction was held. Investec began in South Africa in years with a specific focus on educating October 2013 to raise funds to support 1991 and arrived in the UK in 1998. The Items available for purchase were signed and supporting the next generation. the delivery of our projects during the business operates internationally to provide shirts from Liverpool FC, Queens Park ‘Season of Action’. The partnership mainly consists clients with a wide selection of products Rangers FC and Burnley FC, and tickets of Investec supporting our own projects, and services ranging from bespoke Legends from the worlds of sport and to the Championship play-off final in including the ‘Next 20’ initiative and mortgages to wealth management. broadcasting such as Luther Blissett, Don May 2014, with the entire day managing Goodman, Mark Foster, Rob Palmer and to generate £12,508 for us. Guy Mowbray were joined by members Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 Annual Report 2013/14 Marking 20 years of campaigning 1993-2013 35,513 5,748 followers likes 18 READ ALL ABOUT IT 19 Social media Social media is becoming an increasingly vital channel We continue to receive widespread coverage via traditional media for us to reach new audiences and promote our and online channels as we are regularly asked for our thoughts work to all stakeholders. We have strong followings and reaction to high-profile and lesser publicised incidents of on Twitter and Facebook, and they act as the main platforms for online engagement. discrimination, and general equality matters in football. We use social media to release statements, publicise events, highlight relevant news stories, deliver exclusive website features and interviews, and support fellow initiatives and individuals working hard to eradicate discrimination from all levels of the game. Website Case study We are gradually developing a greater presence on We launched our brand new website in March 2014 Instagram which has been used to share iconic images When we launched our ‘Season of Action’ and to provide a more modern tool for online users of ambassadors supporting our work. YouTube and the Kick It Out app in August 2013, we utilised looking to find out about our work. The site is now Flickr are other channels which we utilise to release our wide range of media contacts to generate far easier to navigate and can be accessed via a exclusive videos and photos. substantial coverage. variety of web browsers, smartphones and tablets. Throughout the day, Sky Sports News ran a The previous site had become dated and was in need Blogs two-minute feature which gave a run-through of a major refresh. It initially launched in 1999 and had of how to use the app, and included an undergone a series of redesigns without there being the Garth Crooks and Clive Tyldesley gave readers of our interview with Tommy Alford, Safety Officer at opportunity to assess and adapt the usability to suit the website a unique insight into their experiences at the Bristol City, discussing how it would support audience which views www.kickitout.org. 2014 FIFA World Cup as they led a team of bloggers the reporting mechanisms they have in place. writing about football’s greatest spectacle in Brazil. Since the launch of the site, there has been a greater Roisin Wood, our Director, spent the whole emphasis on generating fresh news stories, written The blogs received national media attention as the morning at the BBC’s Media City complex in features and blogs. Our social media platforms have Daily Mail profiled Clive’s post on the social media Manchester undertaking live interviews with also been given more prominence with a live Twitter debate over his pronunciation of Columbia star BBC Breakfast TV, BBC Radio 5live Breakfast, ticker tape running across the homepage. James Rodriguez’s first name, and Garth’s thoughts BBC News Channel, BBC Sport website and on England’s exit at the group stage. BBC Newsround. Butch Fazal, chair of the Asians in Football Forum, In the last 12 months, a more proactive approach has The last year has seen… Lord Herman Ouseley profiled the ‘Season Carrie Dunn, a full-time freelance journalist, and been taken towards gaining our day-to-day work greater of Action’ by speaking live to BBC Radio Asif Burhan, a frequent blogger for our website exposure. There has also been a major transformation of

Northampton, BBC Radio Nottingham, BBC ➤ on his trips around the world, also provided regular our website and social media networks. Radio Bristol, BBC Radio Humberside, BBC Radio posts throughout the tournament to give their own Newcastle, BBC Radio Shropshire, BBC Radio perspectives. Over 10,000 unique visitors read the Stoke, BBC Radio Tees and BBC Radio Derby. 2014 FIFA World Cup blogs. Traditional media In addition, Leroy Rosenior spent time in the 774,889 talkSPORT studios and carried out an exclusive Newspapers, magazines, television and radio all 69% Microsite interview with the Daily Telegraph, Cyrille Regis unique visitors provide vital platforms for us to reach a wider audience went onto BBC Radio Sheffield’s Football Heaven We developed and released a microsite highlighting regionally, nationally and overseas. During the 2013/14 to the website Show, and Garth Crooks featured on BBC Radio key landmarks to display the impact we have had season, a number of our key initiatives attracted major 5live Drive and CNN’s World of Sport. throughout our history. The microsite was launched press attention. in May 2014 and has acted as a valuable resource for The Sun also ran a full-page article dedicated grassroots and community groups. Mainstream coverage came through the launch of the to the introduction of the app, and the Press inaugural ‘Season of Action’ and the Kick It Out app, visits Association published a story on the news wire 76% 98% The microsite uses a wide variety of online articles, stats, of ‘Next 20’ ambassadors, the ‘Raise Your Game’ conference, which was used by the Guardian, the Daily of unique visitors look at iconic images and video content to chart the evolution more than the homepage the 20 year anniversary dinner, and the release of the Mail, the Independent, the Daily Express and of the ‘Let’s Kick Racism Out of Football’ campaign from Professional Player Consultation results. the Evening Standard amongst many others. an eight-point plan of action to a fully-comprehensive 12 broadcast interviews per month organisation tackling all forms of discrimination. Annual Report 2013/14 Marking 20 years of campaigning 1993-2013

20 ACCOUNTS “Two decades ago, Kick It Out had a vision. The vision for football to be a sport where individuals flourish in a supportive community, and where Here are our accounts showing an analysis of our income and expenditure for the year July 2013 to June 2014. fairness is practiced and enforced for the good of the game. It is indeed a nice vision, and the only possible way in which we can achieve it is if we

* The money raised from our special 20 year anniversary all work together. dinner event was received in October 2014 and will therefore be factored into next year’s accounts. 10% “We must increase the awareness of inclusion 2% and diversity. We must reward best practice and partnerships that empower those who exercise their responsibility towards greater equality and fairness.

88% Income analysis 2013/14 We must educate to eradicate inequalities, and we must be strict on the consequences of inappropriate 88% Core fundiNG £635,000 behaviour across all levels of football.” 2% Fans Fund Programme £ 13,850 10% Investment Income & Other Income £ 69,903 Jeffrey Webb, Vice-President of FIFA 100% Total Income £718,753

5%

28% 41%

17% 9% Expenditure analysis 2013/14 41% Professional football £221,867 9% Grassroots football £ 49,938 17% Community £ 91,476 28% SEASON of Action £151,976 5% Governance £ 30,208 100% Total EXPENDITURE £545,465 avedesignstudio.com Kick It Out is supported and funded by the game’s governing governing the game’s and funded by is supported Kick It Out the League, the Premier Association, including The Football bodies, League and the Football Association, Footballers’ Professional