How Virgin Limited Edition Increased Email Engagement Through Cutting-Edge Design
How Virgin Limited Edition Increased Email Engagement Through Cutting-Edge Design We power marketing. 03.15 DIGITAL MARKETING CENTER Customer Overview Challenges Virgin Limited Edition is a unique, award-winning • To increase email open rates above industry collection of retreats owned by Sir Richard Branson, benchmarks chosen for their stunning locations, magnificent • To improve engagement rates to drive more surroundings and offering of style, luxury, and traffic to the website exceptional personal service. The group consists of Necker Island in the Caribbean’s British Virgin Islands, • To increase enquiries and improve customer Necker Belle sailing around the Caribbean, Ulusaba acquisition rates through the email channel Private Game Reserve in South Africa, The Roof Gardens and Babylon Restaurant in London, Kasbah Virgin Limited Edition started working with Teradata Tamadot in Morocco, and The Lodge in Verbier, in 2010 to use its Digital Marketing Center, as well as Switzerland. its consulting services for best practice advice and strategic and creative development. When this renowned, luxury resort company realized their email campaigns were receiving lackluster Virgin Limited Edition previously had a simple email response rates, Virgin Limited Edition turned to program and an easy-to-use template. In order to align Teradata. The Digital Marketing Center team at Teradata their email program with the rest of their marketing brought more than a decade of experience to this strategy they required an entirely new suite of more redesign effort. As a result, Virgin saw marked increases creative email templates to engage with their prospects in customer engagement and resort bookings. and customers. Virgin Limited Edition identified that by investing in their email program to target their customers they could “ Teradata helped to improve our open rates generate interest in their property offering, as well as significantly and our click-through rates communicate the breadth of properties available across more than doubled.
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