more to love Annual Report 2018 Virgin Atlantic Annual Report 2018 Contents
Strategic report Governance Financial statements About Virgin Atlantic 1 Board of Directors 52 Independent auditor’s report 63 Group at a glance 2 Leadership team 56 Financial statements 66 Our flight network 4 Committees of the Board 58 Other information More to love 6 Directors’ report 60 Corporate structure 108 Chairman’s statement 14 Statement of Directors’ 62 Glossary 109 Case study: our customers 17 Responsibilities Our business model 18 Market review 20 Chief Executive Officer’s Q&A 22 Our strategy 28 Chief Financial Officer’s review 30 Our key performance indicators 35 Case study: introducing 38 the A350-1000 Sustainability 39 Case study: cargo 45 Risk management 46 About Virgin Atlantic more reasons to love us
We strive to create unique and irresistible experiences that our customers love – it’s at the heart of everything we do. And that’s why our customers choose us, knowing that they can expect more from us than any other travel company. Combining the strengths of Virgin Atlantic and Virgin Holidays gives us the opportunity to offer our customers more benefits than ever before. Together we aspire to be the world’s most loved travel company. We have reimagined our Economy offering, expanded our flight network and opened the world’s first Departure Beach in Barbados. Together we have unrivalled expertise to create an unforgettable experience for people’s travel and holidays and we love what we do.
Learn more For more information please visit: www.virginatlantic.com
Virgin Atlantic Annual Report 2018 1 Group at a glance
Our purpose is to embrace the human spirit and let it fly. We have a simple goal. By being uniquely Virgin Atlantic, we want to become the airline most loved by our customers. We are achieving this by realising the full potential of our transatlantic joint venture with Delta Air Lines, maximising opportunities with Virgin Holidays, as well as empowering our people with the right skills and tools to deliver that unique Virgin Atlantic experience.
Our international cargo division is committed to delivering unrivalled consistency and reliability for customers across the globe. The offering spans general freight, express courier, automotive, pets, perishables and pharmaceuticals to over 500 destinations.
Built on a belief that everyone can take on the world, Virgin Holidays gives aspiring adventurers the confidence to make their holiday dreams real. By offering a differentiated experience and a brand that’s known and trusted as a consumer champion, Virgin Holidays continues to be a leading tour operator to the US and Caribbean, as well as offering holidays to other popular longhaul destinations.
2 Virgin Atlantic Annual Report 2018 Our vision to be the most loved travel company
Our values
Be amazing Think red Make friends From the basics to the Red is the colour of the true People are our beating heart. brilliant, we’ll make amazing Virgin spirit. It’s bold, joyful They enliven our teams, connect our art. We’ll set standards, and stylish. It’s not afraid to with our customers and make create memories and take change the game, champion every partnership flourish pride in meeting the soaring the customer and strive for with colour and creativity. expectations of a Virgin brand. the things that exist only in the As the future takes us higher, Life may be short but we imagination. We need to feel friendship becomes our secret embrace our power to make it and act at our best and red is weapon – helping us to stand meaningful, adding accents of the passion, the positivity and up for diversity and inclusion green to our signature red and the innovation that takes us all while opening minds to a more thinking sustainably about our the way. socially responsible, culturally planet – for amazing people, aware world. amazing experiences and amazing love.
Learn more Learn more about our strengths; see our business model on pg 18 and find out about our new Velocity plan on pg 29.
Virgin Atlantic Annual Report 2018 3 Our flight network
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