highly engaged viewers and listeners across Northeast WVIZ/PBS, 90.3 WCPN and WCLV 104.9 ideastream® Create a strong, meaningful connection with our viewers and listeners – the most educated, affluent, influential, cultural and community- minded audience in .

Winning the hearts and minds of ideastream viewers and listeners pays dividends with this highly engaged audience.

Playhouse Square Chandelier (COVER) Photo by Erik Drost | Creative Commons Severance Hall Photo by Erik Drost | Creative Commons

SOURCES FOR COVER WCPN and WCLV - Nielsen Audio PPM Analysis, Holiday 2015. WVIZ - TracMedia-Nielsen, October 2015

educated They value education, making higher education and lifelong learning a priority for themselves, their children and grandchildren affluent With discretionary income, they have immense purchasing power influential They drive trends through word of mouth and influence corporate and social networks cultural Passionate about the arts, they enjoy music, theatre and museums community-minded They participate in local initiatives and are highly active in the community

By underwriting WCPN, our company can both “support the station’s mission…and reach its audience with our message. It’s a win-win!”

Serena Harragin-Gray Chief Executive Officer | Gray’s Auctioneers & Appraisers Your support of ideastream builds a connection with viewers and listeners which instills a halo effect that predisposes their desire to do business with you. %

of viewers choose to buy a product from a company 47® 1 that sponsors PBS , all other things being equal

% Photo by Erik Drost | Creative Commons

of listeners prefer to buy products or 65 SOURCES services from NPR® sponsors 2 1 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study, February 2013. Last Month Viewers of PBS, Broadcast Networks, Cable Networks 2 NPR Sponsorship Survey, Lightspeed Research, 2015

Support provides a brand lift and enhances corporate image. Northeast Ohioans respect PBS and NPR sponsors

of viewers believe companies that % support PBS have a commitment 76 1 to quality and excellence

of viewers believe PBS % sponsors provide a 74 1 valuable public service

of viewers believe % PBS sponsors are 62 1 industry leaders

of listeners hold a more positive opinion of a company % 66 that supports NPR ²

of listeners find NPR sponsors to be more % 48 credible companies ²

SOURCES 1 PBS Sponsorship Study: Audience Attitudes and Behaviors, City Square Associates, March 2015 Edgewater Park 2 NPR Sponsorship Survey, Lightspeed Research, 2013 and 2015 Photo by Erik Drost | Creative Commons

The clutter-free environment on 59 % ideastream keeps audiences engaged of viewers pay more attention to the sponsorship messages Concise sponsorship messages in a no-hype tone make the most of this high they see on PBS than those credibility environment: 15-second / 30-second broadcast announcements written they see on other networks ¹ in an objective style that the public media audience expects and appreciates.

Corporate support messages stand out in an uncluttered environment % 1 TYPICAL TV HOUR: 1 /2 minutes of sponsor 78 messages versus 15 minutes of advertising and of listeners have taken direct action as a result of a public promotion on commercial television media sponsorship ²

1 TYPICAL RADIO HOUR: 2 /2 minutes of SOURCES sponsor messages versus 13 minutes of advertising 1 PBS Sponsorship Study: Audience Attitudes and Behaviors, City and promotion on commercial radio Square Associates, March 2015 2 NPR Sponsorship Survey, Lightspeed Research, 2013

Gibraltar Island / Perry’s Lookout (Commodore Oliver Hazard Perry) Photo by Greg Aylsworth | Creative Commons

Engage Northeast Ohio through ideastream multiple media A Multiplatform, Multilayered Solution ideastream offers a multipleFurther your marketing goals by engaging North Texas media strategy that leadsmusic connoisseurs through KXT’s multiple touchpoints to deeper connections K XT.org | provides measurable impressions, quick with your best potentialintegration and visibility on pages of special interest customers and supporters.KXT Live Session and On the Road | connect with fans Whether your marketing goals call for broadin reach an environment of deep affinity with a particular audience or concentration on specific marketing targets — like business decision makers, cultural enthusiastsSocial or kids Media | connect with kxt.org’s and their caregivers — your ideastream representativeFacebook fans and Twitter followers will work with your budget to create efficient campaigns that engage your target with these options:

Broadcast announcements

Web and digital marketing

Special events

We appreciate ideastream’s commitment to the highest “standards of its industry and its audience’s support... they align perfectly with our culture, mission and vision.”

Walter Chapman Chief Executive Officer | Chapman and Chapman

The Rock and Roll Hall of Fame and Museum Photo by Timothy Neesam | Creative Commons

, 1 3 , , Frontline , NOVA provides

® NewsHour Washington Week Washington Opinion Leaders rate five PBS five Opinion rate Leaders the in programs most credible: 10 Top PBS Window To To Window TheWorld Considered a leader in addressing important children both issues for and Americans adults, rank and trust fairness in #1 PBS Business ReportNightly HOW-TO This Old America’s House Hour, Test Kitchen, Rick Steves’ Europe, The Great British Baking Show, Lidia’s Kitchen PBS KIDS Daniel Tiger’s Neighborhood, The Cat in the Knows Hat Lot a About That!, Curious George, Sesame Street, Dinosaur Train

2 1

American Experience, Experience, | American and locally produced programming produced and locally ® PBS KIDS is the #1 is the #1 KIDS PBS educational media brand, as a caregivers by trusted destinationsafe children for KIDS PBS watch 40% adults of care their the children in with Largest Classroom NEWS & PUBLIC AFFAIRS PBS NewsHour, NightlyPBS NewsHour, Business Report, Washington Week, Frontline, Ideas SCIENCE & NATURE Nature, PBS scienceNOVA, specials HISTORY Ken Burns documentaries, BBC Specials

Northeast Ohio’s largest stage, largest largest stage, largest Ohio’s Northeast world the to window and classroom Informing and inspiring, WVIZ/PBS ideastream inspiring, WVIZ/PBS and Informing iconic PBS iconic 1

Sherlock, Poldark

2 Nielsen NPOWER, MarketBreaks, 2011-2012 3 Erdos & Morgan Opinion Leaders Study, 2015 Call the Midwife, MASTERPIECE programs including andVictoria SOURCES: 2016 January International, Sampling Survey 1 DRAMA American Masters, Great American American Great Masters, American Read, Applause, Antiques Roadshow, PBS Arts Fall Festival ARTS& CULTURE Leverage significant your most to genres program reach audience Compared to cable to Compared and Americans networks, traditional the most for PBS to turn programmingvaried on arts, culture and performance Stage WVIZ/PBS of brings the worlds art dance, and theatre, music, Northeast for alive Ohiodrama Largest each month, over

570,000different people watch 1 educated WVIZ/PBS 15% of viewers have at least a 4 year college degree — Index 110 2 influential 31% more likely to have a career in Business, Financial, Legal or other Professional Occupations 2 affluent 47% have a Household Income between $100,000 – $249,999 —­ Index 247 2 cultural 57% more likely to attend symphony, opera, or a concert — Index 152 2 community-minded 41% more likely to donate to social care or welfare cause — Index 141 2

SOURCES: 1 Trac Media-Nielsen July, 2018 2 Scarborough 2017 & 2018 Release 1 combined Mar 2016 – Mar 2018

PHOTO CREDITS: by Erik Drost (Creative Commons) | Great Performances “Matthew Bourne’s Sleeping Beauty” courtesy of Mikah Smilie | Eleanor Tomlinson as Demelza in Poldark courtesy of Mammoth Screen and MASTERPIECE | NOVA elephants courtesy of WGBH | Jacqueline Kennedy Onassis courtesy of John F. Kennedy Presidential Library and Museum | This Old House courtesy of Carl Tremblay | Curious George courtesy of CG: ® & © 2014 Universal Studios and/or HMH | Museum of Contemporary Art Cleveland by Erik Drost (Creative Commons)

. During the . During . ® Morning Morning ’s ® , while local, while reporters combines award-winning programs, in-depth ® keep curious minds stimulated. curious keep and Radiolab All Things Considered and Things All Listeners explore arts Perry Dee explore with trends Listeners andcultural throughout which is featured Applause Sound of on The of the likes with laugh listeners On the weekends, the day. Life American and This Me! Tell Wait...Don’t Wait classic ideas TED from jazzevenings and thought-provoking Radio Hour Edition issues the with and state regional community, cover Ideas Sound of The same on thoughtful regard 90.3 WCPN ideastream WCPN 90.3 carries trusted WCPN 90.3 commute, the weekday During NPR from news and international national Connecting Northeast Northeast Connecting with world the Ohio news, cross-cultural perspectives, witty entertainmentnews, cross-cultural and classic jazz each month, over

250,000different people listen 1 educated to 90.3 WCPN 234% more likely to have a post-graduate degree 2 influential 127% more likely to have careers in education, law, and community service 2 affluent 466% more likely to have incomes of $250,000+ 2 cultural 280% more likely to contribute money to Arts and Cultural organizations 2 community-minded

23% more likely to always vote in local elections 2

SOURCES: 1 Arbitron PPM March 2018 2 Scarborough 2018 Release 1 ((Feb 2017-Mar 2018)

PHOTO CREDITS: Louis Jordan’s Saxophone at the Rock and Roll Hall of Fame and Museum by Peter Miller (Creative Commons) All Things Considered Host Ari Shapiro by Stephen Voss for NPR Morning Edition Hosts Renee Montagne, David Greene and Steve Inskeep by Ralph Alswang Morning Edition Host Renee Montagne by Stephen Voss for NPR John Paul Jones of Led Zeppelin Bass Guitar at the Rock and Roll Hall of Fame and Museum by Peter Miller (Creative Commons)

makes makes ® WCLV Classical 104.9 ideastream Classical 104.9 WCLV Northeast Ohio’s radio station station radio Ohio’s Northeast 24/7 classical music for the world of classical of the world music accessible, commentary friendlywith and informative provideto companionship, inspiration and life. everyday the stress from of respite Cleveland’s greater nourishes 104.9 WCLV as official the of the radio home life, cultural Orchestra broadcasting and by Cleveland concerts a variety from the year throughout localof ensembles and performances and the Baldwin- Fire including Apollo’s University Bach Festival. Wallace the musical all selectionsLocal curate talent the is 104.9 WCLV broadcast evening. every Northeastonly major Ohio of broadcaster interruption. without operas presented

each month, over

127,000different people listen to WCLV 104.9 1 educated 137% more likely to have a post-graduate degree 2 influential 115% more likely to have careers in education, law, and community service 2 affluent 87% more likely to have incomes of $150,000-$249,999 2 cultural 197% more likely to contribute money to Arts and Cultural organizations 2 community-minded 47% more likely to always vote in local elections 2

SOURCES: 1 Arbitron PPM March 2018 2 Scarborough 2017 Release 1 (Mar 2016-Feb 2017)

PHOTO CREDITS: ideastream

The mission of Idea Center®  1375 Euclid Avenue | Cleveland, OH 44115 ideastream is to 216.916.6100 | sponsorideastream.org strengthen our communities.

® East 4th Street Lights Market Enginuity manages corporate support for ideastream with the mission of linking the stations and corporate supporters in a mutually Photo by Luis Cabrera | Creative Commons beneficial partnership that enables each to fulfill its mission.