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11 June 2020 'Good to Go' Campaign Rolls out Across Queensland

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11 June 2020 'Good to Go' Campaign Rolls out Across Queensland View past editions of Eye on Q 11 June 2020 'Good to Go' campaign rolls out across Queensland TEQ's 'Queensland, You're Good to Go' campaign is in full swing, with print and digital advertising rolling out across the state. All this week, Nine News Queensland's 4:00pm and 6:00pm news bulletins have been featuring live weather crosses showcasing tourism destinations around the state, while out-of-home advertising has gone live across Queensland - all designed to inspire Queenslanders to explore the very best of their own backyard, particularly during the June/July school holidays and beyond. The campaign TV commercial, featuring Queensland musicians Busby Marou, is set to kick off from Sunday, 14 June and has been filmed at locations across Queensland, including Cape Hillsborough (pictured above). The campaign, which targets holiday visitors and those travelling overnight to reconnect with friends and relatives, is also running across social media and radio. TEQ has also partnered with several retail distribution partners to provide significant offers. The launch of TEQ's new campaign has gone hand-in-hand with the launch of our brand-new website Queensland.com, marketing Queensland's tourism and events experiences, which is already seeing an increase in engagement. Key features of the redesigned and rebuilt Queensland.com include its use of world- leading technology to deliver personalised web experiences for aspiring travellers. Insights gathered from the new website will be valuable in the development of marketing campaigns such as the Good to Go campaign currently in market. MORE ON THE CAMPAIGN How to get involved There are a number of ways Queensland's tourism businesses can get involved with the Good to Go campaign: View the fact sheet outlining the information tourism businesses need to know to leverage the campaign. Ensure you're Good to Go by having the required COVID Safe documentation in place. Log into ATDW Online, navigate to the 'Accreditations' section and select the COVID Safe programs you have completed: COVID Safe documentation in place, COVID Clean module completed or COVID Ready Program completed. Update (or create) your ATDW listing - with holiday deals, refreshed images and up-to-date content about your business operations and information to reassure customers about safety - this will ensure an optimal presence for your business on the new Queensland.com, which is the call to action for the campaign. Connect with TEQ's new Industry Media Agency for Tourism and Events (IMATE) to gain greater insight into TEQs media plans, receive an industry toolkit on no charge alignment opportunities, or to assist in planning, booking and delivering your own advertising activity that leverages TEQ's media buy. Engage with Queensland's social media channels using the #thisisqueensland hashtag. VIEW THE FACT SHEET COVID 19: What's new this week Industry Plan approved: The Industry COVID Safe Plan for Tourism and Accommodation, developed by the Queensland Tourism Industry Council (QTIC), has now been approved by Queensland’s Chief Health Officer and is available here for tourism and accommodation businesses. The Industry Plan provides key principles and approved options for businesses to operate beyond the baseline restrictions. To comply with the Industry Plan, you must complete a COVID Safe Plan (there is a template within the Industry Plan document). There is no need to submit your plan for approval by Queensland Health. There are also a number of additional approved Industry Plans that may also apply to tourism and accommodation businesses. If your tourism or accommodation business contains a restaurant, pub, winery, beauty salon or beauty services, swimming pool or gaming facilities you will need to visit the Approved Industry COVID Safe Plans webpage and ensure you are compliant with all relevant Industry Plans for all areas or activities of your business. For a summary of the Tourism and Accommodation Industry Plan, please see this new fact sheet. Good to Go stamp: With the launch of TEQ’s Good to Go campaign, tourism businesses can display the Good to Go stamp to assure travellers that they are offering a safe travel experience. Once you have the required COVID Safe documentation in place, you can download the 'Good to Go' stamp as well as the style guide from our campaign webpage. Queensland event award wins Two Queensland business events have taken out several top honours at the MEALIVE Awards 2019 - Meeting & Events Australia's annual National Awards ceremony which was held virtually last Friday at ICC Sydney Studios. SportAccord Gold Coast Amway China event SportAccord Gold Coast 2019 claimed The Amway China Leadership Seminar four awards, receiving the Platinum held in Cairns last year, delivered by Award for Best Event in Australia, the Encore Event Technologies, won the national and state awards for national Incentive Event of the Year Government Event of the Year and award. Queensland’s Event Legacy Award. Amway China welcomed more than 6,000 The 2019 edition of SportAccord delegates in waves for the four-day welcomed more than 1,700 delegates to the Gold Coast Convention & Exhibition seminar and incentive program across the Centre last May, including Cairns and Great Barrier Reef region. representatives from 500 different During their time in the destination, international businesses, sports delegates also spent time on the Great federations and rights holders. Barrier Reef, took in a bird’s eye view of The event was secured for the Gold Coast the world-heritage listed rainforest on through a partnership between TEQ, Skyrail and experienced the only place on Tourism Australia, Gold Coast City earth where two ancient cultures meet. Council and Destination Gold Coast, and The event was secured through a was delivered in partnership with ICMS partnership between Tourism Tropical Australasia. Congratulations to ICMS North Queensland, TEQ and Tourism Australasia for entering and winning the Australia. awards for their involvement in delivering SportAccord 2019. Qantas increases flight routes The Qantas Group has announced that Qantas and Jetstar will increase their domestic and regional flying for June and July as travel restrictions start to ease across the country. The additional services will see capacity increase from five per cent of pre-coronavirus levels, to 15 per cent by the end of June, equating to more than 300 additional return flights per week. READ MORE Sharing Queensland across the globe Western markets Eastern markets As TEQ’s domestic campaign rolls out, so TEQ’s teams in India and China teamed too has an inspirational virtual social up with Tourism Australia (TA) for a media campaign in Europe in line with series of events in market recently. As local easing of travel and border part of TA’s Industry Webinar Series in restrictions and travel desire increasing. the Indian market, Queensland Week was The TEQ campaign involves a mix of held at the end of May with 19 presenters digital advertising across several high- covering 24 products and five regions – traffic travel and lifestyle websites and Cairns and Great Barrier Reef, The inspirational blog content designed to Whitsundays, Sunshine Coast, Brisbane encourage Queensland travel dreaming and the Gold Coast. A total of 929 agents amongst European travellers. In the UK, participated in three dedicated TEQ took Facebook users on a week-long Queensland webinar sessions. TEQ's adventure along The Matilda Way to China team had their first face-to-face inspire travel dreaming among those still travel trade meetings since January 2020 at home in lockdown - delivering a reach late last week, joining TA and other state of almost 400,000 people and more than tourism organisations to host key 6,000 engagements. On the trade front, distribution partners for dinner last TEQ has partnered with UK trade Thursday evening followed by a series of publication Travel Bulletin to launch a face-to-face meetings in Hangzhou on month-long campaign via their Friday. TravelGym training portal to inspire and educate UK trade about Queensland's tourism destinations and experiences. Business resource: The changing needs of Australian travellers as they emerge from lockdown As the tourism industry re-opens and the travellers being to return to hotels, tours and destinations, ensuring that your business delivers on new expectations will be vital for longer term success. New to TEQ’s COVID-19 research dashboard is a consumer sentiment report from YouGov being updated weekly. The report highlights some new, and very important changes to Australian consumer behaviour and expectations when it comes to travel, including: Younger generations appear more comfortable to plan/book, want to take trips sooner and are willing to pay more for travel compared to older generations. An indication there may be fewer bookings through retail and online travel agents. Flexible booking options will be a key factor for consumers when booking travel in the future (83 per cent). On future travel behaviour, more than half (53 per cent) said they will ensure the destination has sufficient health safeguards in place. Almost half (47 per cent) will only stay at hotels/resorts that guarantee cleanliness. Visiting overnight with family or friends was the clear leader in how Australians would feel most comfortable travelling. The research highlights the need for tourism experiences to consider how they can clearly and effectively communicate the efforts they are making to protect public health. This is important both to reassure travellers as they emerge and return to travel, as well as in making a positive impact on those Australian travellers who would have travelled overseas this year. By meeting expectations, Queensland’s tourism businesses have an opportunity to convert travellers into long-time repeat visitors. This article by Hotel Management Magazine, while focused on hotels, has extensive suggestions for what businesses can implement, and then communicate to guests.
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