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TABLE OF CONTENTS 2 annual general merchandise programs (cont’d): TOPIC: Walk-Around (GM Only) Program...... 38 Introduction...... 4 Pharmacy Checkstand (Hearing Aid Battery) Program...... 39 Promotional Fixture Review...... 5-19 Checkstand Side Wings (Magazine) Program...... 40 Marketing Signage / Graphics Submission...... 20 Checkstand On-Counter (Magazine) Program...... 41 2020 Profit Plan Schedule...... 21 Walk-Around (Magazine) Program...... 42 2020 New Item Submission Schedule...... 22 Cosmetic (Magazine) Program...... 43 2020 Planogram Schedule...... 23 Lane Blocker (General Merchandise) Program...... 44 Lane Blocker (Pre-Paid Cards) Program...... 45 MONTHLY PROGRAMS: annual consumables programs: Pharmacy Checkstand (RX Preferred) Program...... 24 Vend-Bar / Gum / Mints (Bench) Program...... 46 Vend-Bar / Gum / Mints (Sawtooth) Program...... 47 BI-MONTHLY PROGRAMS: Vend-Bar / Gum / Mints (Straight Line) Program...... 48 Pharmacy Mini Wing Program...... 25 Vend-Bar / Gum / Mints (Customer World) Program...... 49 3-Tier Wire Basket Program...... 26 Island (Confection) Program...... 50 Permanent Candy (Gum / Mint / Candy) Side Wing Program...... 27 Walk-Around (Confection) Program...... 51 Checkstand (Plastic In & Out Bin) Program...... 28 Vend-Bar Cooler Rack Program ...... 52 Pharmacy Checkstand (Confection) Program...... 53 Notes...... 29 Notes...... 54 Quarterly PROGRAMS: Pharmacy Checkstand (RX Preferred) Promotional Display...... 30 SPECIALTY PROGRAMS: Innovation / Third Party Merchandising Programs...... 55 SEMI-ANNUAL PROGRAMS: Medicine Cabinet Display...... 31

ANNUAL PROGRAMS: Checkstand Queuing Fixture Program...... 32 Swing Arm Merchandiser (SAM) Program...... 33 annual general merchandise programs: Checkstand (Sawtooth-Style/Customer World/Straight Line) Program...... 34 Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Checkstand (Bench-Style) Program...... 35 Checkstand (Triangle-Style) Program...... 36 Checkstand Side Wing (GM) Program...... 37 Table of Contents 3 Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Introduction 4

An End Cap is a permanent fixture located at the end of the aisle. Typically there is at least one (1) Side Wing attached to it. As a valued Supplier Partner, we understand the importance of maximizing the profitable Depending on the store, some End Caps will have two (2). sales of your items within our stores.

To assist you in this endeavor we have created a catalog for all of our current supplier-funded off-shelf programs.

The fixtures that make up these programs provide merchandising consistency throughout our 2466 stores despite the variations in our store sizes and layouts. NOTE: Store counts listed above are reflected as of July 29th, 2019.

Each off-shelf fixture is assigned a designated location and display period which is communicated to our stores through the Rite Aid Merchandising Presentation department via a Profit Plan or Planogram.

Please review this catalog and discuss with your Rite Aid Category Manager the display vehicle you feel best fits your merchandising needs.

Thank you.

“Success is not final, failure is not fatal: it is the courage to continue that counts.” ~ Winston S. Churchill Promotional Fixture Review 5 Promotional Fixture Review 6 Dimensions for Promotional End Cap Proposals being sent to The Innovation Center, located at 451 S. St. Johns Church Road, Camp Hill, PA.

Innovation Center

24” x 72” 30” x 66”

36” x 60”/72”

- 36” x 72” - 36” x 60” - 30” x 66” - 24” x 72” Rite Aid uses POS (Point of Sale) peg hooks. They require 1in. of height in addition to the product. Also, please allow for 3in. of adequate space between each shelf used for store stocking and rotation.

Promotional Fixture Review 7 Promotional Fixture Review 8

Dimensions: Not Applicable 60 inches

* Merchandising Team will be responsible to make adjustments for other fixture heights.

Promotional Fixture Review 9 Promotional Fixture Review 10 Side Wing Dimensions for Open Stock Proposals

For continuity Header graphic is purposes, all proposals are created by the Rite Aid displayed on one Advertising Department. type of fixture throughout the review process.

Dimensions of fixture used for proposals are: 57 inches high Example Header Graphic 15.75 inches wide 5 inches deep

The fixtures do allow for graphics on the 57 inches side.

Please note that Rite Aid only approves 5 inches graphics for side panels for the seasonal area and program end caps. 15.75 inches

Promotional Fixture Review 11 Promotional Fixture Review 12 Attaching Display to Pegboard Fixture

U-hooks store supplied Plastic attachment pieces supplied by Cut-away vendor side view

Attachment pieces fit into Possible Header pre-cut display slots Attachment

Promotional Fixture Review 13 Promotional Fixture Review 14

Promotional Fixture Review 15 Promotional Fixture Review 16

Graphic header is suggested The display slides down into the Slidedown channels, from the A single locaUon for a top of the wing Slidedown is a temporary display that a2aches to a wing panel* Shelf Label is acceptable panel. if the display only contains one sku. (With mulUple sku’s, space for items tags on each tray or POS (Point of Sale) hook is Slidedown End Cap necessary. ) 57” h

May use shelves or hooks. Depth should not Wing exceed 3” Panel

Bo2om tear off. Graphic is not necessary. The full Panel backing needs to be sturdy enough to panel will be used in most hold product. The display is slid in from the locaUons. top of the fixture over 5 feet from the floor and the display is almost 5 feet tall. Please .125” d keep in mind the people who will be (~ 3mm) installing the display. 5 1/8” w

*A Slidedown fits in a channel on the side of a Wing Panel. The channel is open at the top of the fixture and closed at the bottom. Promotional Fixture Review 17 Promotional Fixture Review 18 Floor Display Purpose: FLOOR DISPLAYS PARAMETERS • Flexibility in store placement. o Can be place in aisle near or away from the products home location in aisle and still be ADA compliant. Primary Floor Display Product should be able o Can be placed in a high traffic area during a specific promotional week to maximize to be shopped from height averages from impulse sales. 4ft-‐5ft. both sides of the o Single sided displays are forced to be placed against a wall. display. • Flexibility in distribution. o No need to create versions of a display. Cardboard needs to POS Shelf label location is to o High volume stores could receive multiple displays. the left of the display, for each support the weight of product. the product displayed. Corrugate Companies to assist with displays: A white box is needed • All POP Display – Brian ( 201) 850-‐1513 2” wide x 1 ¼” high Product should be at • Carlisle Container – Andrew Klepper (717) 448-‐2463 least 1ft off the floor. • Creative Displays – Now No Direct Contact (855) 291-‐9163 • Darko – Tony V (800) 811-‐3804 • Marketing Impact – Michael (800) 410-‐0264 Dimensions of the • WestRock – No Direct Contact (855) 229-‐2163 corrugate must be approximately 1ft x 1ft. Promotional Fixture Review 19 MARKETING SIGNAGE / GRAPHICS SUBMISSION 20 The display period for some of our supplier-funded off-shelf programs is based on our Profit Plan or Planogram schedules. For your reference, we have included these schedules in this catalog. • All proposed signage must be submitted to the Advertising department for approval, see schedule below. • Approved graphics will be sent to the Innovation Center or placed on the display, by the Advertising department. • Please contact Becky Henderson - ext 6538 [email protected] in the Advertising department for guidance. 2020 Profit Plan Schedule: The Rite Aid Profit Plan is a merchandising tool that is used by our store associates to merchandise Any Vendor off-shelf programs properly. The Profit Plan allows us to merchandise these programs consistently throughout Files that Vendor required Proﬁt Working In Store Set our chain of 2466 stores. changes Files DUE Up on Plan aBer Final Friday 5PM Sunday walk DUE 2020 EST Tuesday 5 End Cap Header 22x7 End Cap Header 22x11 The Profit Plan is published (11) times a year. (Nov/Dec are a 2 month promotion.) PM EST Side Wing Header January 8/9/19 9/24/19 12/29/19 Display Period Samples Due at Merchandise February 9/6/19 10/29/19 1/26/20 Month 2020 Start Finish Model Store Arrives in DCs March 10/11/19 12/3/19 3/1/20 Profit Plan Schedule Key: Sunday Saturday April 11/8/19 12/31/19 3/29/20 January 7/29/19 11/22/19 12/29/19 1/25/20 May 12/6/19 1/28/20 4/26/20 Samples Due: February 8/26/19 12/20/19 1/26/20 2/29/20 June 1/10/20 2/25/20 5/31/20 Him/Her End Cap Easel Sign 32x8 The date when samples must arrive July 2/7/20 3/24/20 6/28/20 March 9/23/19 1/24/20 3/1/20 3/28/20 End Cap August 3/6/20 4/21/20 7/26/20 Shelf Blocker 6x8 at the model store. April 10/28/19 2/21/20 3/29/20 4/25/20 September 4/10/20 5/26/20 8/30/20 May 11/22/19 3/20/20 4/26/20 5/30/20 October 5/8/20 6/23/20 9/27/20 June 12/23/19 4/24/20 5/31/20 6/27/20 Nov/Dec 6/5/20 7/21/20 10/25/20 Product in DC Date: July 1/27/20 5/22/20 6/28/20 7/25/20 August 2/24/20 6/19/20 7/26/20 8/29/20 Oversized The deadline for merchandise / fixtures Side Wing Sign 14.5x16 September 3/23/20 7/24/20 8/30/20 9/26/20 to be received in the Distribution Centers October 4/27/20 8/21/20 9/27/20 10/24/20 End Cap for shipment to stores. November -‐ December 5/25/20 9/18/20 10/25/20 12/26/20 End Cap Shelf Blocker 12x6 Shelf Blocker 8x6 * Product should arrive in DC 2 weeks prior to merchandise ship date.

Display Period: The start and end date of the off-shelf displays for that particular Profit Plan period. - Start date is always a Sunday. - End date is always a Saturday.

Oversized Oversized Beauty- Side Wing Sign 14.5x30 2020 Profit Plan Schedule 21 Examples of various End Cap and Side Wing Signs 2 Shelf Version 34x28 Oversized Beauty- 3 Shelf Version 34x22 2020 New item submissions 22

In order to offer our consumers the latest new items, Rite Aid Tier 2 Executional Excellence Due to seasonal transitions, the week introduces these items into planograms in between scheduled full • See your Category Manager for guidance on promotional prior to and week of a holiday are planogram review dates. features as well as merchandising expectations (including considered “black-out” periods, expediting shipment and use of of REP teams.) whereby planograms are NOT mailed to While new item introductions are critical to increasing sales, constant turmoil within the planogram is Tier 3 Criteria: stores unless they are seasonal-related perceived negatively by our customers, which defeats the goal of • Items that do not meet the criteria for Tier 1 or 2 launches will (i.e. Suntan, Insecticides, etc.) increasing sales and in turn causes both of us to lose customers. The be evaluated by Category Management team and DVP for key to implementing successful new item revisions is to PRE-PLAN. in-store timing. • If placement outside of planogram timing is warranted, Based on this philosophy, we have created the following criteria and Supplier Partner is expected to fund REP merchandising teams guidelines for submitting new items. Presenta(on Date Product in DC Date In Store Date Presenta(on Date Product in DC Date In Store Date Criteria for New Items: New Item Revision Guidelines for Submission: 7/15/19 12/6/19 12/30/19 1/13/20 6/5/20 6/29/20 In order to improve the speed to shelf, we have placed new items • Tier 1 and Tier 2 new items will be placed with minimal change 7/22/19 12/13/19 1/6/20 1/20/20 6/12/20 7/6/20 into three (3) tiers: to the planogram. Any time it is necessary to move more than 7/29/19 12/20/19 1/13/20 1/27/20 6/19/20 7/13/20 20% of an existing planogram, it is no longer considered a 8/5/19 12/27/19 1/20/20 2/3/20 6/26/20 7/20/20 Tier 1 Rx to OTC/ANDA: “new item” revision and must be included as part of a full 8/12/19 1/3/20 1/27/20 2/10/20 7/3/20 7/27/20 • All National Brand Rx to OTC switches may be considered Tier 1 “planogram” reset. 8/19/19 1/10/20 2/3/20 2/17/20 7/10/20 8/3/20 Planogram Schedule Key: 8/26/19 1/17/20 2/10/20 2/24/20 7/17/20 8/10/20 launches, regardless of Supplier Partner media spend or sales 9/2/19 1/24/20 2/17/20 3/2/20 7/24/20 8/17/20 potential. • All aspects of the New Item Revision timeline must be followed. 9/9/19 1/31/20 2/24/20 3/9/20 7/31/20 8/24/20 • Rite Aid brand first ANDA (Abbreviated New Drug Application) If an item is not received during the timeline shown below, it Presentation Date: 9/16/19 2/7/20 3/2/20 3/16/20 8/7/20 8/31/20 launches will be evaluated based on sales potential. Please will not be scheduled for placement. The deadline for items to be introduced / 9/23/19 2/14/20 3/9/20 3/23/20 8/14/20 9/7/20 review with your Category Manager sales guidance for an item presented to the Category Manager in order 9/30/19 2/21/20 3/16/20 3/30/20 8/21/20 9/14/20 to be considered Tier 1. • Timeline = Once the skus are set up in the Rite Aid System it to guarantee inclusion in the scheduled mail 10/7/19 2/28/20 3/23/20 4/6/20 8/28/20 9/21/20 10/14/19 3/6/20 3/30/20 4/13/20 9/4/20 9/28/20 takes approximately nine (9) weeks from receipt of the Tier 1 / date of the planogram. Tier 1 Criteria (Non-ANDA): Tier 2 new item, for product and new item revision bulletin to 10/21/19 3/13/20 4/6/20 4/20/20 9/11/20 10/5/20 10/28/19 3/20/20 4/13/20 4/27/20 9/18/20 10/12/20 • Supplier Partner will advise on advertising spend (not brand be sent to the stores. Product in DCs Date: 11/4/19 3/27/20 4/20/20 5/4/20 9/25/20 10/19/20 spend) on launch detailing breakdown of TV versus other media - Tier 1 New Items may be submitted at any time 11/11/19 4/3/20 4/27/20 5/11/20 10/2/20 10/26/20 type. throughout the year. The deadline for merchandise / fixtures and 11/18/19 4/10/20 5/4/20 5/18/20 10/9/20 11/2/20 - Tier 2&3 New Items may be submitted January through signs to be received in the Distribution Centers 11/25/19 4/17/20 5/11/20 5/25/20 10/16/20 11/9/20 Tier 1 Executional Excellence: September. for shipment to stores. 12/2/19 4/24/20 5/18/20 6/1/20 10/23/20 11/16/20 • See your Category Manager for guidance on promotional 12/9/19 5/1/20 5/25/20 6/8/20 10/30/20 11/23/20 st 12/16/19 5/8/20 6/1/20 6/15/20 11/6/20 11/30/20 features, floor display expectations as well as merchandising • New Item Revisions will only arrive in our stores December 31 In-Store Date: expectations (including expediting shipment and use of of REP through October 8th. 12/23/19 5/15/20 6/8/20 6/22/20 11/13/20 12/7/20 12/30/19 5/22/20 6/15/20 6/29/20 11/20/20 12/14/20 teams.) The date that the New Item Revision / Planogram arrives in stores. 1/6/20 5/29/20 6/22/20 Items whose sales potential do not generate annual sales of a Tier 1 fall into a Tier 2 or 3 criteria. NOTE: To complete revisions outside of this period may require the use of REP and VP of Merchandising approval. Tier 2 Criteria • See your Category Manager for Tier 2 sales threshold and media 2020 Planogram Schedule 23 requiremenst. Pharmacy Checkstand (Rx Preferred) Program 24

Think this is the program for you?

Talk to your Rite Aid Categorytoday! Manager

Rx Preferred Display Header Sign (Pharmacy Checkstand Fixture #1) SAMPLE Pharmacy Pharmacy Mini Wing Pharmacy Mini Wing (angled view) Mini Wing Header Sign (front view) attached to the side of the Rx Preferred Display (Pharmacy Checkstand Fixture #1)

Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions:

Rx Preferred Display (Pharmacy Checkstand Fixture) Monthly Monthly, based on Profit Chainwide 2463 stores Side of Rx Checkstand Fixture 7”(W) x 17”(H) x 7”(D) Plan Schedule #1 [Rx Preferred], on Pharmacy Register / Pickup Counter Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Signing: Monthly Monthly, based on Profit Chainwide 2463 stores Pharmacy Register / 20”(W) x 18”(H) x 7”(D); A header sign for the Pharmacy Mini Wing will be printed and sent to stores via our Rite Aid Print Shop. Plan Schedule Pick-up Counter shelf width = 19.5” Talking Points: Great impulse sales opportunity. Prime location on the pharmacy register / pick-up counter. Signing: GNC and Non-GNC version of this display. Secondary product location. A header sign for the Pharmacy Checkstand Fixture (Rx Preferred) will be printed and sent to stores via our Rite Aid Print Shop. * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Talking Points: Secondary product location. Prime location on the pharmacy register / pick-up counter. Pharmacy mini wing Program 25 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. 3-Tier wire Basket Program 26

Think this is the program for you? 2020 Bi-‐Monthly Proﬁt Plan Periods Start Finish Talk to your Rite Aid January -‐ February 12/29/19 2/29/20 Category Manager March -‐ April 3/1/20 4/25/20 May -‐ June 4/26/20 6/27/20 today! * 18” Diameter Wire Baskets – 6” Depth – Minimum wire gauge .192 July -‐ August 6/28/20 8/29/20 * 8” minimum – 9” maximum clearance between baskets September -‐ October 8/30/20 10/24/20

* 45” Overall Height November -‐ December 10/25/20 12/26/20

* 3 or 4 leg pipe construction – rubber feet & caps required 3 Tier Display Store Count * 7”x11” frame sign holder – extends 12” above top of wire basket and attaches to the 1 base of the top basket 2413

* Entire fixture powder coat Gray – PMS 2 2284 428C 3 (Stores larger than 6000 sq. ft) * Ship in 2pk and 3pk kits – minimal assembly preferred (include instruction 4 1655 sheet) 5 (Stores larger than 9000 sq. ft) 3-Tier Wire Basket Parameters 6 651 7 (West Coast Stores Only)

NOTE: High Volume Stores with a Queuing Fixture will place these items in the bowls and on one side of the Queuing Fixture. Refer to page # 34. Sample Permanent Candy / Gum / Mint Sample Permanent Healthy Choices 3-Tier Wire Basket Side Wing (1 of 2) Side Wing (2 of 2) Display (w/Product) Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Bi-Monthly Bi-Monthly, based on Chainwide 2318 stores Designated Side Wings Not Applicable Bi-Monthly Bi-Monthly, based on schedule (Based on sq. ft.) Refer to Priority Authorized Front Not Applicable Profit Plan Schedule Signing: shown Refer to Priority Chart Checkout Surge Area These side wings feature (4) dump bins w/graphics, a side wing Chart header sign, and POS (point of sale) labels which are all included in the cost of participation in this program. Signing: A header sign and individual basket signs for the 3-Tier Wire Basket will be printed and sent to stores via our Rite Aid Print Shop. The graphics featured on the bins and side wing header are inter-changed as new product is displayed each month. Talking Points: Talking Points: Great impulse sales opportunity. Great impulse sales opportunity. Prime real-estate at front checkout area. This fixture can be used to support both warehouse- or DSD- * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. supplied product. Available for sale as individual baskets (1-basket) or the entire unit (3-baskets). This fixture is placed in stores and prioritized based on square footage and location. Stores could have between (1) and (7) displays based on the sq.ft. of the store. Recommended retails for these items are $1.00 or 2 for $1.00. Permanent Candy (Gum / Mint / candy) Side Wing Program 27 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. checkstand (PLASTIC In & Out Bin) Program 28

Plastic In & Out Bin

Example of Plastic In & Out Bin within the Checkstand

Type of Program: Contract/Display Period: Store Count:* Location: Dimensions: Bi-Monthly- Seasonal Product Based on product 2429 Stores Top of Checkout counter, Not Applicable Monthly- Basic Product selected Front Register Counters

Store Type: Talking Points: RA-1, Sawtooth, & Straight Line Stores will place product in Prime location at front checkout / register area. Perfect location for New acrylic bins. Remaining stores will place the product on the Item Introductions. Secondary Product location. Great impulse sales. checkout in the original shipper display. Seasonal Items will be set and supported for two months. All other NOTE: Walkthrough Checkstand will not receive. submissions will either be on a monthly or bi-monthly schedule. Signing: There is no signing associated with this program. NOTES 29 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Medicine Cabinet The Medicine Cabinet Display highlights the #1 recommended OTC products at Rite Aid. Pharmacy Checkstand (Rx Preferred) promotional Display 30 The display will allow our Pharmacists to interact with customers about which OTC products are right for them and direct them to the new program.

Think this is the program for you?

Talk to your Rite Aid Categorytoday! Manager

Blue 3-Sided Fixture Wood 3-Sided Fixture 2FT End Cap Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Semi-annual (6 month) (10/01/19-03/31/20) and Select Stores 852 stores [blue Adjacent to Pharmacy Not Applicable 3-sided fixture]; Waiting Area / Pharmacy (04/01/20-09/29/20) 277 stores [wood Rx Preferred Promotional Display Rx Preferred Promotional Display Register Counter Example 1 Example 2 3-sided fixture]; 258 stores [2FT end cap] Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Quarterly Quarterly, based on Profit Chainwide 2463 stores Pharmacy Register / 10”(W) x 22.5”(H) x Signing: Plan Schedule Pick-up Counter 5.125”(D); shelf width = All graphics for the #1 Health Care Professional Recommended Display will be provided by Rite Aid and sent to stores via our distribution centers. This signing and POS (point of sales) labels are included in the cost of participation in this program. Signing: 9.75” Talking Points: Shelf strips and brochure for the Pharmacy Checkstand (Rx Preferred) Promotional Display Secondary product location. Prime location in the Pharmacy area. will be printed and sent to stores via our Rite Aid Print Shop. * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Talking Points: Secondary product location. Prime location on the pharmacy register / pick-up counter. Medicine Cabinet 31 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. CHECKSTAND QUEUING FIXTURE PROGRAM 32

Swing Arm Merchandiser Signing

In addi0on to the basic / seasonal SAM's, we now have "Specialty" SAMs that are themed to a par0cular category. Refer to the table below. Specialty SAMs Descrip0on Store Count 20” SAM Snacks (DSD) 2432 SAM Wine 462 SAM Magazines 2400 SAM Ethnic Below 12FT 1601 SAM Liquor / Wine 787

Example of the SAM Ethnic 12FT & Above 247 Empty Swing Arm Swing Arm American Greetings Acrylic Bowl with Signing Merchandiser Merchandiser Swing Arm SAM Hispanic / LaMn (DSD) 675 Merchandiser SAM Toys -‐ below 36FT 2335

Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Annual 6/29/20-6/28/21 Chainwide 149 stores (w/25 SAMs); Within basic or seasonal SAM arm is 20”(L); 288 stores (w/40 SAMs); planogram department suggested product Example of the Genuine Wellbeing Queuing Fixture 1998 stores (w/60 SAMs); dimensions are Signing: 2406 stores (AG Swing Arm) 4”(W) x 6”(H) Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Signing for the Swing Arm Merchandisers will be Talking Points: Annual 7/20/20-7/21/21 Genuine Wellbeing Stores 212 stores Front Checkout Not Applicable printed and sent to stores from our Rite Aid Print Shop. SAMs are attached to a shelf within a basic or seasonal The signing is included in the cost of participation in this program. planogrammed department. Placement quantities will vary by store. Signing: Great for impulse sales and secondary product locations. A header sign for the Acrylic Bowls to promote 3 Tier Bins (see page# 30) will be printed and sent to stores via our Rite Aid Print Shop. * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Talking Points: Prime location at the front checkout / register counter. Great location for impulse sales. Swing Arm Merchandiser (SAM) Program 33 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Checkstand (Sawtooth-Style/Customer World/STRAIGHT LINE) Program 34

Looking for the perfect location to merchandise YOUR new item? Talk to your Rite Aid

Samples of Top of Checkout Counter Fixture Variations Category Manager today!

Sample Top of Checkout Counter Fixture Peg Sample Top of Checkout Counter Fixture

Samples of Top of Acrylic Lip Care Bins Checkout Counter Fixture Variations attached to Checkout Fixture 3-Tier Lighter Rack Merchandised adjacent to Lip Care Bins the Checkout Fixture attached to Checkout Fixture Shelf

Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Annual 6/29/20-6/28/21 Non RA-1 stores with 980 stores Top of Checkout 28”(W) x 7”(D) x 18”(H) Peg Shelf Bench-Style Checkout (Checkstand counter, Front Register Type of Program: Contract/Display Period: Store Type: Counters Fixture) Counters Annual 6/29/20-6/28/21 Stores with Customer World or Sawtooth Style or Straight Line Checkout Counters Signing: Store Count:* There is no signing associated with this program. 188 Total Customer World = [82] 2-Registers; [44] 3-Registers; [60] 4-Registers; [2] 5-Registers 805 Total Sawtooth = [46] 2-Registers; [337] 3-Registers; [343] 4-Registers; [75] 5-Registers; [4] 6-Registers Talking Points: 231 Total Straight Line = [2] 2-Registers; [105] 3-Registers; [120] 4-Registers; [4] 5-Registers Prime location at front checkout / register area. Perfect location for New Item Introductions. Secondary Product location. Signing: Location: Dimensions: There is no signing associated with this program. Top of Checkout Counter, Front Register Counters 28”(W) x 7”(D) x 18”(H) * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Talking Points: Prime location at front checkout / register area. Perfect location for New Item Introduction. Secondary product location Checkstand (Bench-Style) Program 35 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Checkstand (Triangle-Style) Program 36

Lookingthe for

perfect location to merchandise YOUR new item? Talk to your Rite Aid Categorytoday! Manager

Sample Triangle-shaped Top of Checkout Counter Fixture

Example of GM Checkstand Side Wing Empty Checkstand merchandised as part of a Sawtooth Checkout Side Wing Fixture

Sample of 3-Tier Lighter Rack Sample Checkstand GM Side Wing on Checkout Counter Fixture (contains General Merchandise only)

Type of Program: Contract/Display Period: Store Count:* Location: Dimensions: Annual (General Merchandise Only) 6/29/20-6/28/21 188 Customer World Stores; Front Checkout Area 15” to 18”(W) 805 RA-1 Stores

Sample Triangle-shaped Top of Non-RA-1 Sawtooth Checkout Counter Fixture Store Type: Chainwide Customer World Stores (2 Side Wing opportunities); Talking Points: RA-1 Stores (1 Side Wing opportunity) Prime location at front checkout area. Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Participating stores have one (1) side wing located at the front Annual 6/29/20-6/28/21 Select Stores 134 stores (Checkstand Fixture) Top of Checkout Counter, Not Applicable checkout that is designated specifically to general merchandise. Front Register Counters Signing: Secondary product location. There is no signing associated with this program. Signing: There is no signing associated with this program. * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Talking Points: Prime location at front checkout / register area. Perfect location for New Item Introductions. Secondary product location. Checkstand Side Wing (GM) Program 37 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Walk-Around (GM Only) Program 38

Pharmacy Checkstand #2 Fixture Header Sign

Customer World stores merchandise hearing aid batteries on a special acrylic tiered display with a header sign.

The signing is included in the cost of participation in this program.

Pharmacy Checkstand #2 Fixture (Hearing Aid Batteries w / confection shelves)

Sample Walk-Around w / Soda Fixture Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Sample Walk-Around Fixture (General Merchandise) Side View Front View Annual 6/29/20-6/28/21 Chainwide 2404 stores Pharmacy Register / 20”(W) x 18”(H) x 7”(D); Pick-up Counter shelf width = 19.5” Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Signing: Annual (General 6/29/20-6/28/21 West Coast Stores 70 stores End of each Checkout Aisle Not Applicable A header sign for the Pharmacy Checkstand Fixture (Hearing Aid Battery Rack) will be printed and Merchandise Only) sent to stores via our Rite Aid Print Shop. The signing is included in the cost of participation in this program. Signing: Talking Points: There is no signing associated with this program. Prime location on the pharmacy register / pick-up counter. Secondary product location * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Talking Points: Prime location at front checkout area. This fixture is located at the end of each checkout aisle in West Coast Non-RA-1 stores. Participating stores can have more than (1) or a combination of the different types (Soda, A, B) of walk-around fixtures. Pharmacy CheckSTAND (Hearing Aid Battery) Program 39 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Checkstand Side Wings (Magazine) Program 40 These fixtures are merchandised in Non RA-1 [Bench] stores only. The number of magazine on-counter fixtures is based on the # of registers. Stores with (4) registers will merchandise magazine fixture #1. Stores with (5)+ registers will merchandise magazine fixtures #1 and #2.

The # of checkout side wings will vary by store Photos reflect non Health & Wellness stores. based on the # of sawtooths. Please see chart (below) to determine the # of checkout side wings by sawtooth configuration.

Sawtooth Configuration # of Magazine Side Wings

3-Sawtooth 2

4-Sawtooth 3

5-Sawtooth 4

6-Sawtooth 5 * *

Checkstand Magazine * Side Wing * Magazine Fixture #1 - Placed at Register #4 Magazine Fixture #2 - Placed at Register #5 Non RA-1 [Bench] Stores Only Non RA-1 [Bench] Stores Only

Customer World Stores *Heath & Wellness stores’ inserts Magazine Side Wing will be similar to this image.

Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Sawtooth / RA-1 Stores Magazine Side Wings Annual 6/29/20-6/28/21 Non-RA-1 (Bench) 980 stores Registers #4 and #5, 7”(W) x 17”(H) x 7”(D) Stores Bench Checkouts only Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Signing: Annual 6/29/20-6/28/21 Customer World, 188 Customer End of each checkout aisle 24”(W) We use “logos” on each pocket to identify title placement. RA-1 World Stores, 805 RA-1 Stores Talking Points: Signing: Prime location at the front checkout / register counter. Great location for impulse sales. We use “logos” on each pocket to identify title placement. * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Talking Points: Prime location at the front checkout / register counter. Great location for impulse sales. Checkstand On-Counter (Magazine) Program 41 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Walk-Around (Magazine) Program 42

Cosmetic (Magazine) Program Fixture Cosmetic (Magazine) Program Fixture Sample attached to a Genuine Wellbeing End Cap

Type of Program: Contract/Display Period: Store Type: Store Count: Location: Dimensions: Annual 6/29/20-6/28/21 Genuine Wellbeing All Genuine Magnetically attached to a Walk-Around (Magazines) Side 9.5”(W) x 3”(D) x 60”(H) Walk-Around (Magazines) Front Stores Wellbeing Genuine Wellbeing end cap remodels near Cosmetics Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Signing: Annual 6/29/20-6/28/21 Non-RA-1 West 70 stores End of each checkout aisle Not Applicable We use “logos” on each pocket to identify title placement. Coast Stores Talking Points: Signing: Prime location near the Cosmetics area. We use “logos” on each pocket to identify title placement. Talking Points: Prime location at the front checkout / register counter. Great location for impulse sales. COSMETIC (MAGAZINE) PROGRAM 43 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Lane Blocker (general merchandise) Program 44

Sample Lane Blocker Buckets (General Merchandise)

Sample Lane Blocker Fixture (Prepaid Cards)

Type of Program: Contract/Display Period: Store Type: Dimensions: Annual 6/29/20-6/28/21 Select Customer World & Non-Customer World Stores Not Applicable

Store Count:* Sample Lane Blocker Fixture (General Merchandise) 729 stores Signing: There is no signing associated with this program. Type of Program: Contract/Display Period: Store Type: Store Count:* Dimensions: Annual 6/29/20-6/28/21 Select Stores 166 stores Not Applicable Talking Points: Prime location at the front checkout. Great location for impulse sales. Signing: There is no signing associated with this program. Location: Talking Points: Placed on the checkout counter as part of the Register Optimization program. Prime location at the front checkout. Great location for impulse sales. * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Location: Placed on the checkout counter as part of the Register Optimization program. Lane Blocker (Pre-Paid Cards) Program 45 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Vend-Bar / Gum / Mints (Bench) Program 46

Vend-Bar / Gum / Mints Shelves (Bench / Non RA-1 Stores) Vend-Bar / Gum / Mints Shelves (Sawtooth / RA-1 Stores) RA-1 / / Mints Shelves (Sawtooth Gum / Vend-Bar

Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Annual 6/29/20-6/28/21 RA-1 Stores 805 stores Front Checkout Not Applicable

* Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Vend-Bar / Gum / Mints (Sawtooth) Program 47 Vend-Bar / Gum / Mints (Straight Line) Program 48 Think this is the

program for you? Vending Bars / Gum / Mints Shelves (Customer World / Select Stores) Talk to your Rite Aid Categorytoday! Manager

Vending Bars / Gum / Mints Shelves (Genuine Wellbeing Stores) Wellbeing / Mints Shelves (Genuine Gum Bars / Vending Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Annual 6/29/20-6/28/21 Customer World 188 stores Front Checkout Not Applicable and Select Stores

Signing: Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: There is no signing associated with this program. Annual 6/29/20-6/28/21 Genuine Wellbeing Stores 231 stores Front Checkout Not Applicable Talking Points: Prime location at the front checkout / register counter. Great location for impulse sales. Signing: There is no signing associated with this program. * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Talking Points: Prime location at the front checkout / register counter. Great location for impulse sales. Vend-Bar / Gum / Mints (Customer World) Program 49 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Island (Confection) Program 50 Walk-Thru (Confection Side) (Confection Walk-Thru

Sample Island Fixture

Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Annual 6/29/20-6/28/21 Non RA-1 West 70 stores End of each Not Applicable (Confection only) Coast Stores checkout aisle Signing: Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: There is no signing associated with this program. Annual (Confection Only) 6/29/20-6/28/21 Customer World 184 stores Center of Checkout Surge Not Applicable Talking Points: and Select Stores Area (to right of checkout) Prime location at the front checkout / register counter. Great location for impulse sales. Participating stores can have more than (1) or a a combination of the different types (Soda, A, B) of walk-around fixtures. Signing: There is no signing associated with this program. * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Talking Points: Prime location at the front checkout. Great location for impulse sales. Walk - Around (Confection) Program 51 * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Vend-Bar Cooler Rack Program 52

View of the rack from inside the cooler

Customer World and select stores merchandise the confection on the shelves located directly beneath / in-front of the Pharmacy pick-up counter.

Non-Customer World stores merchandise the confection on the bottom shelves of the Hearing Aid Battery Rack (Pharmacy Checkstand Fixture #2).

Close-up View of the Vend-Bar Cooler Rack Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Annual 6/29/20-6/28/21 Chainwide 2223 Hearing Aid Battery Rack Stores; Pharmacy Register/ Not Applicable Vend-Bar Cooler Rack 181 RX Counter Stores Pick-up Counter

Type of Program: Contract/Display Period: Store Type: Store Count:* Location: Dimensions: Signing: Annual 6/29/20-6/28/21 Customer World, 1049 stores Cooler Door(s); Total of 12 1/4” (W) x 2 1/4”(D) There is no signing associated with this program. RA-1 stores (4) fixtures per store, x 3”(H) Talking Points: place in every other Prime location at the pharmacy register / pick-up counter. Non-Customer World stores merchandise the confection on the bottom Signing: door. shelves of the Hearing Aid Battery rack. Customer World and select stores merchandise the confection on the shelves directly beneath There is no signing associated with this program. / in front of the Pharmacy pick-up counters. The Hearing Aid Battery space is contracted.

Talking Points: * Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Great location for impulse, incremental sales. Fixture is merchandised on the INSIDE of cooler door(s) - NOT PLACED IN FREEZERS. Each fixture holds (2) facings (skus); up to (5) pieces per sku.

* Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Pharmacy CheckSTAND (Confection) Program 53 Third Party Merchandising Programs NOTES 54 Rite Aid continues to utilize a Retail Execution Program (REP) that ensures quality in-store execution, greater visibility to all store activities and consistent reporting to each supplier partner. Note: this program excludes direct store delivery and greeting card supplier partners.

Specific Details of this program including Planogram resets and New Item Revisions, IRC Placement, Product Distribution Checks, Product Rotations and more can be found in the REP brochures available from your Rite Aid Category.

Rite Aid direct contact:

Bob Wagner Director of Merchandising Presentation Email: [email protected] Phone: (717) 795 – 5818

Supplier Options for the Advancement of Retail (SOAR) Rite Aid continues to encourage product and merchandising testing in a focus group of 20 stores from within each test panel, to measure store sales before implementing an expensive chain wide rollout. Specific details of this program can be found in brochures available in your Rite Aid Category Manager’s office.

Rite Aid direct contacts:

Bob Wagner Director of Merchandising Presentation Email: [email protected] Phone: (717) 795 – 5818

Innovation/third party merchandising programs 55 Rite Aid Corporation Merchandising Department Issued: August, 2019