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Table of Contents Table of Contents TABLE OF CONTENTS 2 annual general merchandise programs (cont’d): TOPIC: Walk-Around (GM Only) Program.................................................................................................................... 38 Introduction........................................................................................................................................................4 Pharmacy Checkstand (Hearing Aid Battery) Program............................................................................... 39 Promotional Fixture Review...............................................................................................................................5-19 Checkstand Side Wings (Magazine) Program................................................................................................40 Marketing Signage / Graphics Submission.....................................................................................................20 Checkstand On-Counter (Magazine) Program..............................................................................................41 2020 Profit Plan Schedule..................................................................................................................................21 Walk-Around (Magazine) Program...................................................................................................................42 2020 New Item Submission Schedule.............................................................................................................. 22 Cosmetic (Magazine) Program........................................................................................................................43 2020 Planogram Schedule................................................................................................................................23 Lane Blocker (General Merchandise) Program..............................................................................................44 Lane Blocker (Pre-Paid Cards) Program...........................................................................................................45 MONTHLY PROGRAMS: annual consumables programs: Pharmacy Checkstand (RX Preferred) Program............................................................................................24 Vend-Bar / Gum / Mints (Bench) Program.......................................................................................................46 Vend-Bar / Gum / Mints (Sawtooth) Program.................................................................................................47 BI-MONTHLY PROGRAMS: Vend-Bar / Gum / Mints (Straight Line) Program.............................................................................................48 Pharmacy Mini Wing Program..........................................................................................................................25 Vend-Bar / Gum / Mints (Customer World) Program......................................................................................49 3-Tier Wire Basket Program...............................................................................................................................26 Island (Confection) Program.............................................................................................................................50 Permanent Candy (Gum / Mint / Candy) Side Wing Program................................................................... 27 Walk-Around (Confection) Program................................................................................................................51 Checkstand (Plastic In & Out Bin) Program....................................................................................................28 Vend-Bar Cooler Rack Program ......................................................................................................................52 Pharmacy Checkstand (Confection) Program...............................................................................................53 Notes...................................................................................................................................................................29 Notes....................................................................................................................................................................54 QUARTERLY PROGRAMS: Pharmacy Checkstand (RX Preferred) Promotional Display........................................................................30 SPECIALTY PROGRAMS: Innovation / Third Party Merchandising Programs..........................................................................................55 SEMI-ANNUAL PROGRAMS: Medicine Cabinet Display.................................................................................................................................31 ANNUAL PROGRAMS: Checkstand Queuing Fixture Program............................................................................................................32 Swing Arm Merchandiser (SAM) Program.......................................................................................................33 annual general merchandise programs: Checkstand (Sawtooth-Style/Customer World/Straight Line) Program......................................................34 Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. Checkstand (Bench-Style) Program................................................................................................................35 Checkstand (Triangle-Style) Program..............................................................................................................36 Checkstand Side Wing (GM) Program............................................................................................................37 TABLE OF CONTENTS 3 Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. INTRODUCTION 4 An End Cap is a permanent fixture located at the end of the aisle. Typically there is at least one (1) Side Wing attached to it. As a valued Supplier Partner, we understand the importance of maximizing the profitable Depending on the store, some End Caps will have two (2). sales of your items within our stores. To assist you in this endeavor we have created a catalog for all of our current supplier-funded off-shelf programs. The fixtures that make up these programs provide merchandising consistency throughout our 2466 stores despite the variations in our store sizes and layouts. NOTE: Store counts listed above are reflected as of July 29th, 2019. Each off-shelf fixture is assigned a designated location and display period which is communicated to our stores through the Rite Aid Merchandising Presentation department via a Profit Plan or Planogram. Please review this catalog and discuss with your Rite Aid Category Manager the display vehicle you feel best fits your merchandising needs. Thank you. “Success is not final, failure is not fatal: it is the courage to continue that counts.” ~ Winston S. Churchill PROMOTIONAL FIXTURE REVIEW 5 PROMOTIONAL FIXTURE REVIEW 6 Dimensions for Promotional End Cap Proposals being sent to The Innovation Center, located at 451 S. St. Johns Church Road, Camp Hill, PA. Innovation Center 24” x 72” 30” x 66” 36” x 60”/72” - 36” x 72” - 36” x 60” - 30” x 66” - 24” x 72” Rite Aid uses POS (Point of Sale) peg hooks. They require 1in. of height in addition to the product. Also, please allow for 3in. of adequate space between each shelf used for store stocking and rotation. PROMOTIONAL FIXTURE REVIEW 7 PROMOTIONAL FIXTURE REVIEW 8 Dimensions: Not Applicable 60 inches * Merchandising Team will be responsible to make adjustments for other fixture heights. PROMOTIONAL FIXTURE REVIEW 9 PROMOTIONAL FIXTURE REVIEW 10 Side Wing Dimensions for Open Stock Proposals For continuity Header graphic is purposes, all proposals are created by the Rite Aid displayed on one Advertising Department. type of fixture throughout the review process. Dimensions of fixture used for proposals are: 57 inches high Example Header Graphic 15.75 inches wide 5 inches deep The fixtures do allow for graphics on the 57 inches side. Please note that Rite Aid only approves 5 inches graphics for side panels for the seasonal area and program end caps. 15.75 inches PROMOTIONAL FIXTURE REVIEW 11 PROMOTIONAL FIXTURE REVIEW 12 Attaching Display to Pegboard Fixture U-hooks store supplied Plastic attachment pieces supplied by Cut-away vendor side view Attachment pieces fit into Possible Header pre-cut display slots Attachment PROMOTIONAL FIXTURE REVIEW 13 PROMOTIONAL FIXTURE REVIEW 14 PROMOTIONAL FIXTURE REVIEW 15 PROMOTIONAL FIXTURE REVIEW 16 Graphic header is suggested The display slides down into the Slidedown channels, from the A single locaUon for a top of the wing Slidedown is a temporary display that a2aches to a wing panel* Shelf Label is acceptable panel. if the display only contains one sku. (With mulUple sku’s, space for items tags on each tray or POS (Point of Sale) hook is Slidedown End Cap necessary. ) 57” h May use shelves or hooks. Depth should not Wing exceed 3” Panel Bo2om tear off. Graphic is not necessary. The full Panel backing needs to be sturdy enough
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