Pasadena City Manager’s Office: Economic Development Division [General Commercial Areas] The City has several commercial areas with varying composition, character, and size. Each business district /commercial area of Pasadena presents different opportunities for new businesses and consumers. Civic Center/ Paseo Colorado East Colorado Boulevard/Lamanda Park East Washington Boulevard Hastings Lincoln Corridor North Fair Oaks Avenue North Lake Avenue Old Pasadena Business District Pasadena Playhouse District South Fair Oaks Avenue/Arroyo Parkway South Lake Avenue Pasadena City Manager’s Office: Economic Development Division [General Commercial Areas] Civic Center/ Paseo Colorado Civic Center/ Paseo Colorado are located between Old Pasadena and the Playhouse District. The Civic Center Skyline allows a grand display of Renaissance and Mediterranean architecture by some of California’s renowned architects from the 1920’s and 1930’s. Adding to the mix are world-class hotels and modern office structures. In keeping with tradition, Paseo Colorado is an open-air urban village that brings together national & regional retailers as well as 400 residential units. Most recently the area has been under redevelopment with the removal of an old department store that will be replaced with a six- story, 179-room hotel and a six-story mixed use commercial/residential building. The improvements being made to Paseo will complement the recently remodeled Convention Center. The state-of-the-art Pasadena Convention Center offers a 55,000 square feet exhibit hall, 25,000 square feet ballroom and 29 meeting rooms. Link to: Demographic Information (Buxton©) Pasadena City Manager’s Office: Economic Development Division [General Commercial Areas] East Colorado Boulevard/Lamanda Park East Colorado through the Lamanda Park area of East Pasadena houses a variety of mix retail, eateries, movie theaters, jiu-jitsu gyms, a fitness gym, a lumber store and Pasadena City College. A flea market is held every first Sunday of every month at Pasadena City College hosting over 400 vendors with the proceeds going towards student scholarship and activities. The recently remodeled Vons Center at the northwest corner of Sierra Madre Boulevard and Colorado Boulevard has created a strong anchor for the district. The City College draws in large crowds from surrounding cities, thus providing a large consumer base for the local eateries surrounding the campus. California Institute of Technology along with Huntington Library, Art Collections and Botanical Garden neighbor the East Colorado/ Lamanda Park area. Link to: Demographic Information (Buxton©) Pasadena City Manager’s Office: Economic Development Division [General Commercial Areas] East Washington Boulevard The eastern segment of Washington Boulevard between N. Holliston Avenue and Allen Avenue has served Pasadena and Altadena for many years but as of lately has increased in popularity due to recent redevelopment. In the past, Vons Grocery and Rite Aid anchored this district, but more recently this area has become a new destination for those looking to explore shopping and dining outside of downtown. The area now offers retail shops, a fitness center, cafés, bakeries, fast food eateries and a full service sit down restaurant with live music and a full wine menu. Link to: Demographic Information (Buxton©) Pasadena City Manager’s Office: Economic Development Division [General Commercial Areas] Hastings The Hastings area services a customer base larger than Pasadena; regional visitors regularly come to the numerous shopping centers found in the area. Location and diversity plays a vital role to the success of the Hastings area, located east of Sierra Madre Villa Avenue to the city border. The 210 freeway and the Sierra Madre Villa Light Rail Station allow for a quick and easy entrance and exit into the area. The shopping centers and eateries located in this region of the city are some of the top producing retailers in Southern California. The retail stores in this area offer their customers bargain rates while maintaining high quality merchandise. Two fitness centers, several eateries, specialty food markets and A Noise Within Theatre Company that show cases live theatrical plays can also be found in the Hastings area of Pasadena. The Panda Inn restaurant located on Foothill Boulevard was established in 1973 and has since then manifested from a family owned business to a global empire with Panda Express stores across the United States, Mexico, South Korea and Dubai. Link to: Demographic Information (Buxton©) Pasadena City Manager’s Office: Economic Development Division [General Commercial Areas] Lincoln Corridor The Lincoln corridor has revamped itself over recent years as a hip new destination drawing in not only the locals but visitors from neighboring cities. The addition of new cafés, an ice cream parlor, and creative shops add charm to existing nurseries and long standing family owned businesses offering nearby resident’s additional opportunities to fulfill their dining, retail and fitness needs. The City of Pasadena has made efforts to establish itself as a viable technology cluster and in doing so, tech businesses have emerged throughout the city. The Business Park of Pasadena located at the south west corner of Lincoln Avenue and Washington Avenue, houses a variety of tech companies such as Honeybee Robotics, MDA US Systems LLC, as well as a microbrewery and micro distillery. The Lincoln corridor has successfully leveraged its assets and has repositioned itself as the new up and coming spot in Pasadena. Link to: Demographic Information (Buxton©) Pasadena City Manager’s Office: Economic Development Division [General Commercial Areas] North Fair Oaks Avenue The commercial area of North Fair Oaks Avenue offers the community an array of amenities such as a library, a fire station and two City parks and their accompanying recreational centers. Also located on North Fair Oaks Avenue is the Pasadena City Public Health Department and a cluster of medical health related businesses. A high speed camera manufacturing company, a commercial photography company and a gourmet ice cream business are just a few of the companies residing in the area. A large grocery store, a pharmacy, neighborhood churches and food establishments provide residents with many of their daily goods and services. Over the past few years, an increased level of dialogue has occurred between the business representatives and the City of Pasadena to revitalize the area surrounding North Fair Oaks Avenue and Orange Grove Boulevard (Heritage Square) in order to support it as a focal point for surrounding neighborhoods. Thus far this has led to several new developments. Link to: Demographic Information (Buxton©) Pasadena City Manager’s Office: Economic Development Division [General Commercial Areas] North Lake Avenue North Lake Avenue offers a diverse mix of retail due to shifting demographics in surrounding communities. North Lake Avenue continues to be one of the busiest streets in Pasadena partially because it connects residents in adjacent communities to the freeway and the light rail. The entrance to the light rail can be found between East Maple and Corson Street where the freeway connects, providing commute options in and out of the area. North Lake Avenue suits the needs of a busy consumer providing easy access to convenient food and a variety shops. A banquet hall, the city of Pasadena Fire Station 33, floral shops, hair salons and fitness related shops can also be found on North Lake Avenue. Link to: Demographic Information (Buxton©) Pasadena City Manager’s Office: Economic Development Division [General Commercial Areas] Old Pasadena Business District Old Pasadena is a historic 20-block area known for its award winning streetscapes, walkways and breathtaking architectural styles. Old Pasadena offers vibrant shopping, dining, and entertainment destinations featuring an authentic downtown experience combined with all of the modern convinces. The area is managed by The Old Pasadena Management District (OPMD), a non-profit business organization that creatively plans, manages and develops Old Pasadena as a unique, authentic and vibrant downtown experience. Old Pasadena is one of the most popular districts of the City of Pasadena receiving lots of foot traffic by both locals and visitors. The metro gold line stops at a nearby park allowing easy commute for both consumers and workers entering the area. Tucked away in the upper levels of numerous historic buildings are a variety of commercial business and living spaces allowing one to fully enjoy the Old Pasadena District. Link to: Demographic Information (Buxton©) Pasadena City Manager’s Office: Economic Development Division [General Commercial Areas] Pasadena Playhouse District The Pasadena Playhouse District is named after the famous Playhouse Theater established in 1924 and the area continues to be recognized as Pasadena’s center for art, literature and entertainment. The District is home to art cinemas, the Pacific Asia Museum, the Pasadena Museum of California Art and the legendary Ice House Comedy Club surrounded by an eclectic mix of galleries, over 45 restaurants, bars, and coffee shops. The District’s walkable urban environment encourages interaction between Pasadena’s cultural institutions and the thousands of workers, residents, students and visitors who populate the district daily. The Playhouse District has emerged as the City’s urban neighborhood that is managed by the Playhouse