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June 2019 | Investor Relations Disclaimer Table of Contents June 2019 | Investor Relations Disclaimer Table of Contents Kakao Ecosystem 4 Kakao Business 12 Talk Biz 13 Mobility 16 Tech-Fin 17 Kakao Bank 18 Music 19 Game 20 Paid Content 21 Kakao M 22 Kakao Friends 23 Financial Overview 24 Kakao ecosystem Kakao business Financial overview 4 Vision “Connect Everything” Innovating the way we connect for a better tomorrow 5 History 2009 2013 2015 2015 2016 2016 2018 Kakao Kakao Kakao Sharp(#) Search Kakao Kakao Japan Merger w. LOEN Talk Page Taxi Talk Channel Navi Piccoma Kakao M Spin off Kakao TV 2006 2014 2016 2016 2017 2018 I.W.I LAB Kakao & Daum Kakao LOEN Kakao Pay Kakao Established Merger Bank Acquisition Kakao Mobility Commerce Established Spin off Split off 6 Undisputed Market Leader Most-used mobile messaging app globally Kakao Talk Monthly Active Users 44 Million MAU in Korea 97% Market Share 85% Population Penetration 44,076 43,526 43,577 43,662 43,812 43,044 43,201 42,431 42,746 #1 Brand Power Across 220 Industries in Korea Most Admired Workplace Among Top 100 Companies in Korea by Market Cap. 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 #1 Social Contribution Index Korea 42,746 43,044 43,201 43,526 43,577 43,662 43,812 44,076 Among the 57 Largest Conglomerate Global 49,468 49,844 49,709 50,348 50,113 50,187 50,219 50,547 Groups in Korea Average of monthly MAUs. Global includes domestic MAUs (000). 7 Kakao Ecosystem Interactive Business Platform Content Ecosystem & Global Expansion AI / Web Music / Advertising Commerce Mobility Tech-Fin Game IP Business Blockchain Literature Video Talk Bizboard Kakao Unrivaled Leading Sustained Business #1 App Launch Commerce Positioning Tech-Fin Growth for Expansion In Mobile Most Likeable Evolving as a Talk based No.1 28 Million Future In-house Literature Music among Koreans Business transactional Domestic Users Expanding IP Game Streaming & Platform Business Model Kakao i & Development Downloads Blockchain Main Net “Launching “Explosive “Multimodal “Reshaping “Future Growth “Regaining “Aggressive “One-of-a-Kind “Cash & TalkBoard Growth & Platform with the Korean Engine” Leadership via Global Business Model Loyalty based on Big Business All-Inclusive Financial Integration” Expansion via with Superior Generator Data and AI Model Transportation Industry” Unique Profitability” Through IP” technology” Expansion” Needs” Business Model” 8 Repeatable Success Formula #1 Internet-Only Bank(1) Unique Success Factors for New Businesses: #1 Downloads in Books(2) Large User Base Encompassing an Entire Nation 10+ Million Kakao Taxi MAU(3) 28+ Million Registered Users Kakao’s Nationwide Following Ensuring Success of New Service Launches #1 App in Mobile Literature(4) #1 Mobile Game Distribution(5) Unrivaled Access and Insight to User Data #1 Most Likeable Characters(6) Minimal User Acquisition Costs KRW1.7+ tn in Annual GMV in 2018 Notes: (1) In terms of asset size. (2) In terms of Japan App Store Books category. (3) Source: Kakao Mobility (4) Based on app downloads. (5) App Annie. Based on number of games in Top 100 on App Store in Korea in terms of grossing. (6) Korea Creative Content Agency survey 9 Stake of Major Subsidiaries and Strategic Partnerships Kakao mobility Kakao page Kakao pay Kakao games Kakao bank Kakao M Kakao commerce Kakao’s 18.0% Stake 69.3% 63.8% 60.9% 60.4% Common stock 10.0 100.0% 100.0% (As of Feb. 1st 2019) Voting right 4.0 Strategic Partner Feb. 2018 Jan. 2016 140bn W Jun. 2017 Dec. 2016 Feb. 2017 USD 450M USD 106.5M USD 200M (500bn W) (125bn W) (230bn W) Shareholder status (FY2018) HongKong Korea Investment Holdings┃50% KB Kookmin Bank┃10% NetMarble Games┃4% Ebay┃4% Skyblue (Tencent)┃4% Korea Post┃4% SGI Seoul Guarantee┃4% YES24┃2% 10 Company Management Brian Kim Founder & Chairman Our Management “Korean Web Pioneer” Mason Yeo Sean Joh By Forbes Asia Key Subsidiaries 1998 Established Hangame, one of the first online game portals kakaogames kakaoJapan kakaoM globally 2001 Merged Hangame with Naver.com and co-headed NHN, the merged entity until 2007 Nkay Namkoong Leo Cho Jay Kim Stephan Kim 2010 Founded Kakao and launched kakaomobility kakaopage kakaopay Kakao Talk 2014 Merged Kakao with Daum and became the Chairman of the merged entity John Jung Alex Ryu Joy Lee Alex Ryu Source: Insight Korea, Forbes Asia. Notes: (1) Based on survey by Insight Korea. 11 Kakao ecosystem Kakao business Financial overview 12 Paradigm Shift in Advertising Industry Significant Growth Opportunity in Kakao Talk as a Biz Platform Ad Market Size (2018) Kakao Total Ad Revenue (Unit: KRW trn, %) (Unit: KRW bn) 20% YoY Guidance (Talk Biz 50% YoY) 670 (Penetration %) 596 60% 534 13.7 40% 8.2 5.5 (Digital Ad M/S) 12% 0.7 Total Ad TV, Print, Digital Ad Kakao Ad 2016 2017 2018 2019(E) Market Outdoor, Etc. 13 Kakao Talk Bizboard (TalkBoard) TalkBoard, a New Innovative Way to Connect 44million Mega Traffic Chat list tab is where Users can get recommendations Users may fulfill any actions users spend the most time of their interests that wish to take AI Chatbot Plus Purchase Sync Friends Reservation Talk #DISCOVER Payment #CONNECT #ACTION Download Store Registration Brand Tab Talk Gift Customer Service Support Talk … 14 Talk Biz Commerce From Leveraging the Social Graph to any Talk-based Transactions Talk Gift Kakao Makers TalkBoard will revolutionize Apparel/Fashion>Socks daily commerce experience Kakao Friends Half Socks 9,900 KRW Most Popular 7 days left until deal close Number of Orders 10 Number of minimum order Number of maximum order Baskin Robins Starbucks Order Now Like 24,000 KRW 12,700 KRW Talk Store Talk Deal Recommendation My Stores Number of Deal Participants 1734 Buy Now Talk Deal Price 12,900KRW 8,900KRW Deals opened 7┃Deals accomplished 866 Deal Participation Deal Participation 15 Mobility Multimodal Platform with All-Inclusive Transportation Needs Kakao T Key Indices 2.9mn+ 21mn+ 7.54mn+ 10mn+ Peak Daily Registered Credit Card MAU Taxi-Hailing Users Orders Registrants 70+% of economically Based on large user Ready to Pay Users Dominant Traffic active population base and registered (As of May 2019) taxi driver base Waygo Blue Rejection-Free Premium Taxi Service Now offering more premium options 16 Tech-Fin No.1 All-Encompassing Financial Platform Kakao Pay Key Indices 28mn+ 15mn+ W10trn+ Accumulated MAU 1Q19 GMV Members FY2018 Total GMV W20trn Business Portfolio Embedded in Landing Page Investment Service KakaoTalk (Launched in Nov 2018) Payment Finance B2B Apeach Money Transfer Investment Certification Payment Insurance Electronic Bills Membership Payment Bills E-Receipts Credit-based transaction 17 Kakao Bank No.1 Internet-Only Bank with Innovation Kakao Bank Key Indices W1.3trn 9mn+ W14.9trn W9.7trn W6.6bn Capital Deposits Credit Loans 1Q19 Net Income 26 Weeks My Credit Kakao Bank *Kakao Talk-based Group Banking Account, Installment Saving Information Moim Service* Another innovative approach led to huge success by integrating social network w. financial products Manage Account +1mn users In one month +2.43mn users In 4 months 3.01 persons Avg per account Women over 30 Most active Social gathering Main Usage > Family expanses > Travel >Dating Invite (5) 18 Music # 1 Digital Music Platform with Unparalleled Market Presence Melon Key Indices 6mn+ 40mn+ 85mn+ Unique Visitor Song Library Playlists More personalized, Dominant Traffic Largest Music Content customized functions Melon Paying Subscribers Real-Time Charts Melon DJ Music DNA Kakao related (Unit: mn) (Brand Power) (Human Curation) (Big Data) contents 5.08 5.13 4.55 4.00 3.55 4Q15 4Q16 4Q17 4Q18 1Q19 19 Game Multi-Platform Publisher to Global Game Provider Mobile Game Channel Mobile/PC Game Publishing Mobile Game Development Global Expansion ✔ No.1 Mobile Game Mobile Publishing Global Expansion through Marketing Platform casual game development Investment Based Partnership 1 IP: Kakao Friends Distribution via Kakao Talk and PC Publishing Daum Portal Most Beloved Character in Korea 550 Million Accumulated Users 2 IP Collaboration <Friends Racing> Global Market Approach PUBG POE A:IR 3 Casual, Mid-core ✔Black Desert(Overseas) /PUBG/POE <Friends Town> More Users, Improved Stability CASUAL SNG BOARD ✔ Ascent: Infinite Realm Signed Online Publishing Agreement for Bluehole’s Next 4 HTML5 Games MMORPG in Korea, North New Opportunity in Advertising America, and Europe <Disney Friends Ping Pong> 20 Paid Content (Web Literature) Growth through Innovative Business Model and Original IPs Kakao Page Piccoma (Kakao Japan) Global Expansion 20 mm cumulative registered Japanese webtoon platform Established K-Content users launched by kakao Japan in 2016 ecosystem in Southeast Asia 5.5 mm monthly active users Ranking #1 Top, #2 Grossing Largest original IP Pool in Korea App in the Google Play Store book category Daewon C.I Successful localization efforts Haksan Publishing Neobazzar, Secured Seoul Media Comics Launched ‘Piccoma TV’ in July Indonesia IPs DNC Media 2018 Samyang CNC 3.7mn monthly active users Daon Creative Maximize the content value Kakao Page Quarterly GMV trend Piccoma Quarterly Revenue trend through creating Super IPs (Unit: KRW bn) +32% (Unit: KRW bn) YOY +177% WEB 63 YOY 59 60 NOVEL웹툰 53 23 48 17 뮤지WEB 15 DRAMA TOON컬 SUPER IP 11 8 드라 GAME영화 MOVIE 1Q18 2Q18 3Q18 4Q18 1Q19 1Q18 2Q18 3Q18 4Q18 1Q19 마 21 Kakao M Transforming into a Leading Global Content Provider Music Content Talent/Original IP Video Content # 1 Digital Music Distribution Vertical integration in content Making strong partnerships, production value chain securing project line-ups Over 40 years of expertise
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