Nº 53 ● II-2016

Corazón Classic Match 2016 Commitment to solidarity contents 3

Publisher: Real Foundation. Director of Communication: Antonio Galeano. Publication: David Mendoza. Editors: Elena Vallejo, Javier Palomino and Madori Okano. Photography: Real Madrid 04|Cover story 10|Interview: Seedorf Heritage Centre, Real Madrid Foundation, Ángel Martínez, Helios de la Rubia, Víctor Carretero, Pedro Castillo and Antonio Villalba. Publishing and distribution: EDICIONES REUNIDAS, S.A. GRUPO ZETA CORPORATE MAGAZINES c/ Orduña, 3 (3ª planta). 28034 Madrid. Tel: 915 863 300. Director of Corporate Publications: 12|Luis de Carlos Forum 14|News Óscar Voltas. With Marcelo and Microsoft Deputy Director: Antonio Guerrero. Coordinator: Julio Fernández. Editor-in-chief: Milagros Baztán. Writers: Elena Llamazares, Pablo Fernández and Isabel Tutor. Head of Design: Noelia Corbatón. Layout: Arantza Antero, Carlos F. García and Javier Sanz. Image Processing: David Monserrat. Translation: David Nelson. 18|Carvajal in Leganés 22|Butragueño in Melilla Secretary: Antonia López. Head of Development: Carlos Silgado. Production: Jorge 44 Real Madrid heritage Barazón and Iván Sánchez. | Printing: LITOFINTER. Legal deposit number: 42 M-11535-2002. Clinics

And also The Real Madrid Foundation Schools 26 accepts no responsibility for the opinions of the contributors. Training 30 Basketball 40 Stories from the heart 34 Volunteers 50 4 report report 5

Corazón Classic Match 2016 Our commitment

The 5 June saw an afternoon of sun, football and dedication to others at the Santiago Bernabéu, during the Corazón Classic Match “Our commitment”, played between Real Madrid Legends and the Ajax Legends, which finished with a 3-1 win for the Whites. The funds raised went to Cáritas España, to help homeless people. 6 Corazón Classic Match 2016 Corazón Classic Match2016 7

Above, The Santiago Bernabéu stadium was Figo, McManaman and Butragueño. of substitutions for both sides. Among displays of quality from the legends With his Raúl and goal, Emilio Butragueño; once again filled with solidarity for the The Madrid fans got to see, once again, them, Seedorf, who played the first and the fans responded with a Mexican Butragueño both teams most recent edition of the Corazón Raúl’s skills, ’ mighty half for Real Madrid and the second wave. Ajax were close to levelling it late once again salute the Classic Match, under the title ‘Our strikes, Figo’s crosses and ’s with Ajax. Meanwhile, Madrid’s strikers on, but it was Butragueño who killed showed the fans; and quality and Seedorf in commitment’. The Real Madrid fans backheels. It was, though, Ajax who continued to enjoy themselves. Figo, things off, making it 3-1. All in all, another technique action. delighted in the football played out on opened the scoring. A move down the after a great move from Raúl and successful edition of this charitable he has in his the pitch by Real Madrid Legends and left from Overmars saw Roberto Carlos Roberto Carlos, came mighty close festival of football, which also paid boots. Ajax Legends, in game that finished with clear, but it hit Seedorf and went in. to the third. The minutes went by and homage to . a 3-1 win for the Whites. “All the funds Despite going behind Real Madrid were somehow there were no goals from raised will go to Caritas’ programme for the better side. McManaman, Guti and either side, despite a host of chances. A solid commitment the homeless. We’re talking about people Figo were linking up well just outside the tried for Ajax; Solari This latest edition of the Corazón without a home, who spend much of box and putting the Dutch goal under replied for Madrid. There were numerous Classic Match once again demonstrates their time out on the streets, and whose threat. The Portuguese forward was one lives are touched by suffering” said Real of the most incisive players on the pitch, MATCH STATS Madrid president Florentino Pérez, during and after a couple of close efforts he the presentation of the Corazón Classic got his reward to make it 1-1, slotting Real Madrid Legends: Buyo, Salgado, Roberto Carlos, Hierro, Fernando Sanz, Velasco, McManaman, Seedorf, Figo, Guti and Raúl. Substitutes: Contreras, Llorente, Butragueño, Iván Match 2016. home a rebound in the box. The Whites Pérez, Dani, Amavisca, Congo and Solari. continued to press, and just after were in Ajax Legends: Van der Sar, Reiziger, Heitinga, Bogarde, Winter, Finidi, Swart, Richard Witschge, Thrills and fine football front. Raúl sent the ball wide for Figo to Ronald de Boer, Overmars and Pérez. Substitutes: Seedorf, Reuser, Kreek, Musampa, , Tahamata, Schoenaker, Wooter and Ogararu. The football on display from Real Madrid cross and McManaman beat Van der Sar Result: 3-1. Goals: 0-1 (min. 14): Seedorf (own goal). 1-1 (min. 27): Figo. 2-1 (min. 31): and Ajax didn’t let anybody down. Nor with the header: 2-1 at half-time. McManaman. 3-1 (min. 90): Butragueño. did the result, a 3-1 win, with goals from The second half saw the usual round 8 Corazón Classic Match 2016

En el futuro, los inversores tendrán que ser exploradores.

The boys the Real Madrid Foundation’s work and girls give to help society’s most vulnerable Real Madrid A big party for charity Legends individuals, in this case homeless After the Corazón Classic a guard of people cared for by Cáritas España. honour. Match, the stars explained the In previous editions of the Corazón camaraderie and good spirit in Classic Match Real Madrid Legends which this latest charity match have played veterans from iconic took place. From Raúl, who sides (AC Milan, Bayern Munich, showed how happy he was to Manchester United, Juventus, Inter be back at the Bernabéu (“It’s Milan, …) raising funds for a delight to be able to play with investigation into sudden cardiac death; old teammates in this place the Real Madrid Foundation’s social before these fans”) to Roberto sports project in Africa; charity snacks Carlos (“I’m delighted to take for more than 5,000 boys and girls part”), Amavisca (“it’s been living at risk throughout ; social a party for everyone”) and sports activities in children’s shelters; McManaman (“the Bernabéu is and to help children at risk within the my home”). And all for a good Promoting School Success programme cause. from the Spanish Red Cross.

La nueva economía de crecimiento puede proceder de lugares inesperados, por eso los inversores deben ver más allá de sus áreas de confianza. El Índice de Mercados The funds raised from this Emergentes de HSBC puede ayudarle a navegar por los mercados de rápido year’s Corazón Classic Match crecimiento. Hay un mundo nuevo afuera. will go to a programme for the Más información en: homeless run by Cáritas España www.hsbc.es

Issued by HSBC Bank plc. AC22967 10 interview interview 11 “Sport and education have a huge impact”

"I’d like to say to the younger generations ✍ Madori Okano that they should study, be good at He’s the only player to have won makes it. Together with the Azteca and school, work to achieve their goals and the Champions League with three the San Siro it’s my favourite stadium. different teams: Ajax (1995), Real follow their dreams with passion" Madrid (1998) and AC Milan (2003 – What was it like playing with your and 2007) and among the players old teammates? with the most appearances in the – It’s an honour and an incredible passion; they should listen to their not just in sport, but also in life. Sport competition. Which is one of the pleasure to participate in this game. My elders, who will help them achieve their and education have a huge impact and reasons why he’s UEFA’s global old teammates and friends of the great goals. Hard work is rewarded, and the that’s not just my opinion, it’s Nelson ambassador for Diversity and Change. Real Madrid and all the football fans more talent you have the greater your Mandela’s idea. His midfield play and thunderous have taken part for a really good cause. responsibility to improve and learn the shooting, along with his friendly nature, I enjoyed every moment, trying to keys to success, because as we all – Today the funds from the game made him a favourite with football entertain the fans, who make this game know, talent on its own isn’t enough for are going to help homeless people lovers. And in the seventh edition so special. a long career. through a programme run by Caritas of the charity Corazón Classic Match, Española. Could you send a message “Our commitment”, Seedorf played in – You’ve played as a professional – The Real Madrid Foundation to these individuals who have lost two of the shirts with which he made since you were very young, and promotes the idea of children hope? football history. football has been your life, but what playing sport and we use football – Hope is the last thing a human would you most highlight about and basketball as tools to teach being should lose. We all share a –What memories does being in the what you’ve learnt? What advice values such as teamwork, respect, responsibility to give them back what Santiago Bernabéu bring back? would you give youngsters today? motivation and equality. What do you they’ve lost. That source of inspiration – The Bernabéu is one of my homes. – I’d like to say to the younger think of this initiative? and energy is vital to live well with For me it means victories, my explosion generations that they should study, – I think it’s fantastic. It’s what I’ve been dignity. We have to ensure we make on the scene as a professional player, be good at school and work hard to promoting for a decade: the use of sport ourselves heard and that this game is special goals and celebrations. It’s the achieve their goals. They should dream to educate youngsters and give them just the start to recovering that hope for atmosphere of the Madrid fans that big, and follow those dreams with a the opportunity to explore their talent, a better future. 12 luis de carlos forum luis de carlos forum 13

The tribute saw Gento surrounded by ex-teammates, who highlighted his greatness as a footballer and his generosity of spirit on and off the pitch

opposition running all over the place. He would run 20 metres, then stop dead and the player who was tracking him ended up flying past him without being able to stop him”.

Leadership on and off the field Miera emphasized his admiration for Gento as a person: “He’s one of those people who stands out for his great Tribute kindness, and you can’t put a price on that.” Pachín, like Miera also from Gento’s region of Cantabria, moved to underline the player’s qualities as a to Paco Gento human being too. “Different class both on the pitch and off it,” he declared – adding that as a fellow Cantabrian, he Organised by the Real Madrid Foundation, the Luis de Carlos Forum like to lose games,” he explained, before was hugely proud to have played with paid a special tribute to the club’s legendary former player in an revealing: “The most special piece of him for nine years – and went on to event that saw him joined by Santamaría, Pachín, Miera and Serena. silverware for me was the club’s sixth provide an instructive example of the European Cup, because no one believed mark of the man: “If you misplaced a The latest instalment of the Luis de by fellow former Whites footballers that we could win it.” He also spoke of pass to him, he’d never Carlos Forum, entitled Gento: la Galerna José Emilio Santamaría; Enrique Pérez, traits that have transcended the different have a go at you.” del Cantábrico (‘Gento: the Gale of the known as ‘Pachín’; ; and periods of Real’s history: “We’ve never Finally, Serena had no hesitation Cantabrian Sea’), honoured a figure Fernando Serena. A very special evening played for a draw; we’ve always gone out in classing Gento as one of the best in who is nothing short of a Real Madrid was topped off by an exclusive exhibition there to win and that’s why we’ve had so the world during his playing days. “He great: Paco Gento, the only player to put on by the .F. Historical much success.” was so good that we all had total faith in have won six European Cups and 12 Heritage Centre. Naturally, there was also an him,” he noted. “There’s not much left Spanish league titles. The event was opportunity for the men who had to say about Gento that hasn’t already held in the Grand Presidential hall of the Winning attitude turned out alongside Gento to offer been said over all these years. He wasn’t Hotel Villa Magna in Madrid, where the Looking back over many trophy victories their thoughts on such a special player. just quick, he also possessed incredible star of the show was accompanied by he was a part of, Gento highlighted the Santamaría stressed Gento’s calibre as power running down the wing. I’ve the Real Madrid Foundation’s executive team’s spirit and sense of pride as the a footballer. “He’s right up there with the always admired him, and as a teammate vice-president, Enrique Sánchez, and key factors in achieving them. “We didn’t best I’ve seen,” he said. “He had the he was exceptional,” he concluded. 14 news news 15

Real Madrid Foundation and Microsoft renew partnership

he Real Madrid markets at Microsoft, who TFoundation and were joined by Pilar López, Microsoft have extended country general manager at the collaboration agreement Microsoft Spain, Real Madrid they signed in May 2013, Foundation executive vice- which aims to help introduce president Enrique Sánchez, children and young people and Emilio Butragueño, to technology and provide Real Madrid’s director of access to training on institutional relations. computing and programming Butragueño commented: as part of the YouthSpark “Microsoft brings us initiative run by the tech something that’s absolutely giant. The renewal of the fundamental: reinforcing the partnership was signed education that young people in the Santiago Bernabéu get through technology. boardroom by the president We’ve established a hugely of Real Madrid, Florentino solid alliance that we have Pérez, and Orlando Ayala, now extended for a further chairman of emerging three years. Moving forward, this is a global alliance that is going to have a positive to the students of the Real we’re extremely happy to be together in a range of areas training and digital literacy From left to right: Orlando The work the Real Madrid effect on all the children at Madrid Foundation’s schools, able to carry out in Spain the that have served to enhance activities designed by the Ayala, chairman Foundation and Microsoft the social sports schools in the process “reducing the same positive work towards the attention the Foundation two entities in collaboration of emerging that we have across the digital divide and providing social inclusion that the provides to 40,000 with social organisations, markets at do together has helped Microsoft, Pilar world.” thousands of kids with Foundation is doing in other youngsters at more than 300 with the goal of offering enhance the attention that the López, country Speaking in the same the chance to carve out a countries courtesy of its social sports schools in 72 improved opportunities to general manager Foundation provides to 40,000 vein, Ayala declared that the brighter future.” collaboration with Microsoft.” countries. As a result of their young people in Argentina, at Microsoft Spain, and youngsters at more than 300 partnership between the two López added: “We Over the last three years, agreement, 6,550 children Brazil, Colombia, Ecuador, El Florentino Pérez. social sports schools organisations plays its part in share the values that the the Real Madrid Foundation in vulnerable situations Salvador, Guatemala, Mexico giving greater opportunities Foundation represents and and Microsoft have worked have benefited from the and Peru. 16 news news 17

provide new opportunities use customised software through technological and platforms such as Agreements and Marcelo surprises knowledge and digital literacy Minecraft, which help them collaborations at Foundation schools to learn the fundamentals of throughout the world. programming in a fun and  Agreement with Parquesur to The classes are also engaging way. the students of the continue operating the basketball tailored to apply the Once the kids got school in Leganés. 13/04/2016. educational content of the over the initial excitement, The Foundation and the Parquesur Real Madrid Foundation Marcelo’s visit offered school in Ambato shopping centre have extended to the digital world and them a chance to show the their partnership courtesy of a are based around values Brazilian the progress that deal signed by Enrique Sánchez, hanks to the Real Madrid initiatives that can give such world. To this end, Microsoft that are essential for they’ve made and to chat executive vice-president of the Real Foundation’s partnership individuals a helping hand in introduction programmes the children’s all-round with him and share football T Madrid Foundation, Enrique Bayón, with Microsoft, Marcelo was an ever more technological on coding have sought to development. The students stories. Parquesur senior manager, and Emilio able to surprise 19 students, Butragueño, Real Madrid’s director of aged between 13 and 16, institutional relations. from the social sports school in Ambato, Ecuador. The  Renewal of the agreement with Real Madrid player visited the Mazarrón Council. 08/04/2016. youngsters as they took part The Real Madrid Foundation and in a programming workshop Los alumnos premiados, Mazarrón Council have renewed their given to them by the flanqueados collaboration for the operation of a technology company during por Emilio Butragueño football social sports school in the their trip to Madrid. y Francisco town in the Region of Murcia. The The collaboration Ruiz. school, now three seasons in, caters agreement signed by the for more than 70 students. two organisations back in 2013 saw them commit to  The Foundation and Liberbank a number of social projects renew their collaboration agreement. that have a positive impact 04/04/2016. The Real Madrid on children and young people Foundation’s partnership with in Latin America, in line with Liberbank, which got underway in the the Foundation’s awareness 2012/13 season, is to be extended for of the need to create a further year following the renewal of the collaboration agreement between the two parties. The deal this season The students weren’t expecting will enable initiatives including social Marcelo’s visit – a surprise sports activities focusing on football at the penitentiary facility in Villabona, made possible by the Real Madrid Asturias, and the creation of grants Foundation’s partnership for minors at risk of exclusion at the with Microsoft Quinta de Asturias school. 18 news news 19

work and desire as values that are fundamental to achieving your dreams and, in this vein, had words of encouragement for the students: “When I was young, I played football with the dream of one day being a Real Madrid player and, with a bit of luck and plenty of hard work, I can now say that it’s a dream that has come true.” Also in attendance at the event was the mayor of Leganés, Santiago Llorente, who expressed his delight at the existence of this project and thanked Carvajal for his commitment towards making Carvajal sure it remained “in highlighted better shape than humility, hard ever”. Llorente declared: “Leganés work and desire is represented at as values that Real Madrid, and are crucial to that’s an example achieving for thousands of any aim children in our town to follow, because it shows The students ani Carvajal headed to 2012/13 season, currently this programme possible, that effort and at the school Leganés to get to know caters for around a hundred in doing so ensuring that dedication can take a kid from in Leganés D enjoyed the students at its Real Madrid students and, thanks to the many children’s education Leganés to the very highest Carvajal’s Foundation social sports collaboration of Caixabank is something that stays level of the sporting world.” He company and school. It was a truly special and the help of Leganés closely linked to sporting also highlighted the work the good advice. visits occasion as, added to the Council’s social services, activity, describing it as a player does to give something kids’ excitement at Carvajal’s more than half benefit from full “healthy initiative that will back to society, both with Real visit, was the fact that the funding while over a quarter help them to grow up with a Madrid and in his daily life, the school Real Madrid man hails from receive 50% support. stronger future.” “to help us meet the goal of the town. During his visit, Carvajal He also touched on inculcating the values of sport This social sports school, had words of thanks for the his own experiences as he in our kids and in families going in Leganés which started up in the efforts of all those who make emphasised humility, hard through tough times.” 20 news Ningún niño Doncic trains with the students at the basketball social sin bigote sports school in Leganés Gran Recogida de Leche en favor de he students at the were delighted by the visit he took a close-up look at the Tbasketball social sports of Luka Doncic, who was development of the children, school in Leganés, which accompanied by the mayor of aged between eight and 13, forms part of the project being Leganés, Santiago Llorente, who attend the school to train carried out in the town by the Foundation’s managing twice a week. the Real Madrid Foundation, director, Julio González Ronco, The basketball social and Enrique Bayón, senior sports school in Leganés ¡Ayúdanos, shopping centre manager of began operating in March 2013 cada euro cuenta! programme partner Parquesur. with the aim of providing its The Leganés social sports The Real Madrid youth students with an education school, located at the La product and first-team point in values, using sport as a La Gran Recogida de Leche es una iniciativa de la Fundación Bancaria "la Caixa", en favor de guard made his way to the La tool to promote integration Fortuna sports centre, uses los Bancos de Alimentos, para hacer llegar el sport as a tool for integration Fortuna sports centre, where and contribute to the personal mayor número posible de litros de leche a los he was a keen observer as development of the youngsters. más de 350.000 niños que hoy en día no tienen acceso a alimentos básicos en nuestro país.

Colabora con nosotros y tu aportación irá destinada íntegramente a las familias que más lo necesitan de tu entorno más próximo, a través de los Bancos de Alimentos provinciales.

Puedes hacer tu donación enviando un SMS* con la palabra LECHE al 28024 o a través de la web: www.granrecogidadeleche.es

Por cada diez litros de leche recogidos, la Obra Social ”la Caixa” donará un litro adicional, hasta un máximo de 100.000 litros.

*Donación íntegra del coste del SMS, 1,20 euros, destinada en su totalidad a proyectos sociales de la Fundación Bancaria ”la Caixa”. Servicio de SMS de tipo solidario operado por Altiria TIC, nº de atención al cliente: 902 00 28 98, altiria.com, apdo. correos 36059 - 28080 Madrid. Información legal: www.obrasociallacaixa.org / [email protected] Colaboran: Movistar, Vodafone, Orange y Yoigo. 22 news news 23

Students ince the Real Madrid available spots for autonomous government’s enjoy a great day with the enjoyed this SFoundation’s football kids between five and social services. Emilio students of the school and day in the social sports school in 17, mostly immigrants Butragueño’s visit to to reiterate their continued company of Butragueño personalities Melilla began its activities, from youth centres in Melilla alongside Juan commitment to a project who attended the alliance between the Melilla’s districts VI and Ignacio Zafra, territorial that sees the Foundation it. In the autonomous city, “la V – home to some of the manager for “la Caixa” make the most of a tool as center, Emilio visits the Butragueño. Caixa” Foundation and the poorest and most conflict- Foundation and Caixabank powerful as football to drive Foundation has seen the ridden areas in the city (Melilla), with the pair an education in values and programme go from strength – who, due to their risk of hosted by Antonio Miranda, to promote sporting activity school in to strength. A complex but marginalisation and social the Autonomous City of aimed at learning and social hugely rewarding initiative, disadvantage, have been Melilla’s councillor for integration, and to carry its success is reflected by a issued with a certificate or education, youth and sport, out complementary, socio- Melilla demand that has filled all 93 supportive report by the proved an opportunity to educational programmes. 24 news noticias con alma 25

‘Play Safe’ to prevent From left to right, Fernando Robles, sudden cardiac death director of Golfconfidencial. he threat of sudden This training is offered and Research Centre), with com, Enrique Sánchez, Tcardiac death has within the Complementary the support of Fundación executive vice- made us ever more aware Plan of Educational Activities Mapfre and the endorsement president of of how important the carried out during the of SEMES (the Spanish the Foundation, Abderrafia speed of our reaction to social sports schools’ Society of Emergency Zouitene, a cardiopulmonary arrest football tournament Medicine), its content is director of the Moroccan is towards ensuring the held at Real Madrid City, universal, easy to understand National Tourist survival of the person and comes under the and available in Spanish, Office, and affected. It’s a problem campaign ‘Play Safe’, an Portuguese or English. the Moroccan ambassador to Spain, Fadel Benyaïch. Charity golf in aid of Foundation’s schools

he Real Madrid com director Fernando people with difficulties, and TFoundation’s social Robles, and the Moroccan Robles encouraged people sports schools for adapted ambassador to Spain, to take part in the event, and inclusive sport, which Fadel Benyaïch. emphasising the importance offer a quality sporting Sánchez highlighted of its charitable goals. education to differently- the importance of adapting Finally, Benyaïch abled youngsters, will be sport to all groups of expressed his delight the chief beneficiaries of society. “Thanks to football at a collaboration that that hasn’t escaped the initiative that includes the the Real Madrid Foundation- and basketball, and by “strengthens the ties attention of the Real Madrid free-to-download mobile Morocco Tourism charity transmitting positive between two friendly Foundation, who are running application CPR11. Standing golf tournament and circuit, values such as team nations”, framing it an initiative that allows for cardiopulmonary This informative an event organised by work and the drive to within a process of “the students and their coaches resuscitation, the initials are campaign features Golfconfidencial.com. overcome challenges, we consolidation of the pillars to receive basic training accompanied by the number the free-to- The circuit’s launch are promoting the personal of an unmatched bilateral on how to react in time if a 11 as this represents the download app was attended by Enrique development, autonomy relationship”. situation of this type arises Sánchez, the executive vice- amount of steps that this CRP11, which and self-esteem of our on the field of play. The life-saving app sets out in president of the Real Madrid students,” he said. advises you on The proceeds from this charity aim is to arm them with the its instructions. Designed by Foundation, Abderrafia Zouitene, meanwhile, necessary knowledge to specialists from Ripoll and what to do when Zouitene, the director of the spoke of his pleasure at golf tournament will go to resuscitate and stabilise the De Prado Sport Clinic FIFA confronted by a Moroccan National Tourist joining his partners in social sports schools for patient until the emergency Medical Centre of Excellence cardiac arrest Office (the circuit’s main sharing in values aimed adapted and inclusive sport services arrive. and F-Marc (FIFA Medical sponsor), Golfconfidencial. at improving the lives of 26 Schools Schools 27

Aimed at promoting togetherness, the event took place Having a great time over a weekend. The children of the six social sports of being contested without a referee. schools in the Andalusian locations of La Since the games were being run by the Cartuja, Camas, Jerez, Motril, Jaén and youngsters themselves, this caused them Córdoba savoured a weekend all about to work on values such as autonomy, together togetherness and football in . motivation and respect. During the event, the kids had great fun playing and learning values, thanks also to the complementary activities in Seville arranged by the Real Madrid Foundation During the weekend, the students in conjunction with “la Caixa” Foundation of the social sports schools in Andalusia More than 550 kids from Andalusia aged and Pantallas Amigas. five to 15 headed to the city’s La Cartuja The students played three matches had huge fun playing and learning stadium to enjoy an event all about with a marked difference, as they values associated with sport promoting togetherness. featured the unusual characteristic PagFundacion_210x280_Abril2016HR.pdf 1 11/4/16 15:18

28 Schools

Complementary C

educational activities M

As highlighted by Antonio García, Y

director and at the Jaén CM

school, it’s extremely rewarding to MY

see how much of a terrific time the CY

children have and how they help CMY

each other. Meanwhile, the kids learn K good behaviour on the pitch and to enjoy what they like doing best: playing football. To further achieve the goal of enjoyment and education, the games were supplemented by technical and tactical training and by other complementary activities, such as a planetarium installed by “la Caixa” Foundation and an awareness-raising The kids also enjoyed complementary activities organised by “la videogame offered by Pantallas Caixa” Foundation and Pantallas Amigas. Amigas on managing privacy and security on the internet and on mobile phones. The matches were not played The students played three games within a tournament format because with a difference: there was no referee the most important thing was creating an atmosphere of fun and learning. 30 training training 31 Continuous, global training The continual development of the coaches at the social sports schools that the Real Madrid Foundation has in every part of the world is vital to the education and integration of its beneficiaries. And that process of teaching teachers comes down to its trainers.

The Real Madrid Foundation’s David Gil's training team passed on the practical team gave the football and theoretical know-how offered by coaching the course They play, we teach in a course at the school in range of locations across the globe. Evergrande, The first stop for the programme China. was Cali, Colombia. There, the Foundation’s trainers shared their expertise and methodology the next destination. The course with 40 coaches from the social saw the participation of six coaches, The Real Madrid Foundation heads to China sports schools that are operated in two project directors and two social For the second time this four years. David Gil, sports school in China collaboration with the Fundación activities coordinators from the season, training was who heads up the Real in April, almost 500 Revel in the locations of Cali, Bogotá, three social sports schools that the provided in China, where Madrid Foundation’s youngsters aged between Villavicencio, Villamarín and El Pasto. Foundation runs in Brazil - located in 150 coaches work to international football six and 17 have received The chief theme of the theoretical Sao Paulo, Niterói and Jacarezinho- ensure that the 2,500 training team, gave the an education in values sessions was the implementation of Rio de Janeiro – in partnership with students at the Evergrande five-day course, which through sporting activity. values and using football to develop the NGO Misones Salesianas. These school improve their took a closer look at the With the collaboration the youngsters’ education and visits guarantee that the coaches football and enjoy playing fundamentals of the game of the China National recreational habits. The practical receive ongoing guidance and resolve the most popular sport and the development of Committee for the sessions were attended by 80 children the most common doubts arising in in the Asian country, with tactical awareness and Wellbeing of the Youth, the from one of the poorest parts of Cali. training sessions, so as to perfect the support of 22 Spanish technical ability. Since new school operates in the The city has more than a thousand their activities and to ensure they trainers who have been the inauguration of the province of Anhui, one of students spread over 14 schools. follow as closely as possible the Real working with them for Foundation’s first social the nation’s poorest. The city of Niterói in Brazil was Madrid Foundation methodology. 32 training ¿Por qué evolucionamos? The social sports schools in Brazil The schools cater for youngsters mainly work with children and young aged between five and 17 who live people from disadvantaged family nearby and who, in addition, reach an Todo, para vivir y crecer, necesita abrirse al mundo que le rodea. Este deseo innato del ser humano backgrounds. average grade of 3 out of 5. As well por progresar explica por qué una nueva identidad. Una transformación que refleja nuestro nuevo modelo de negocio basado en la innovación y en la sostenibilidad, en traer al mundo nuevos valores The course was given twice in as doing sport, the students receive para nuestros clientes, nuestros inversores y, en definitiva, para todos nosotros. Porque cuando abrimos Ecuador. First, in Quito, it was psychological care and periodic nuestra energía, el progreso es posible para todos. imparted to the coaches at the two medical check-ups, and benefit from social sports schools in the city, run vaccination drives. in collaboration with the Universidad The course They play, we teach de las Américas and the Universidad also travelled to Mozambique, to SEK, and to the trainers at the school the region of Boane, where its trainers in Ambato, which is supported by the worked with 15 coaches from the town’s chamber of commerce. The Casa do Gaiato, Khandelo, Massaca second was held in Guayaquil for the and Hulene social sports schools. coaches of two schools operated with The contents of the programme were divided into four theoretical blocks and one practical section, covering methodology and sports instruction, In their theoretical and practical planning and programming, didactics and pedagogy, and health sessions, the training courses focus education. The Foundation’s local on the implementation of both the Real partner, Crusade for Children, teams up with Casa de Gaiato, Madrid Foundation's values and its which was founded by Father Américo methodology as students play sport Monteiro de Aguiar to shelter, educate and integrate unaccompanied minors. The beneficiaries of these schools are children in a situation the Colegio Internacional SEK and of extreme vulnerability who, as well the Fundación Cecilia Ricadeneira, as doing sport, also receive food and for the facility in Manta, which is supplements. backed by the CAF Núñez learning The team’s final trip took it centre. The participants took a closer to Milan, where it gave its third look at the tools and strategies for training course on football to 15 planning the different contents that coaches on the pitches of the club should make up a training session. Borgolombardo. The visit also In Panama, the 22 coaches from allowed the Foundation to monitor the social sports schools in Panama the progress of the social sports City, Tolé and Chitré participated. The school, which got up and running in course was held at the facilities of the 2011 in collaboration with Soccerland Parque Omar Torrijos, which is the Italia. The school is an example of administrative and sporting site for integration and peaceful coexistence the social sports school in the capital. between a range of nationalities. endesa.com

RealMadrid_210x280_S&S_Endesa2016_OP_P_AD_ES.indd 1 9/6/16 10:28 34 stories from the heart stories from the heart 35

Steven Bustos

Age: 15. Social sports school: Heredia, Costa Rica. Values: I’ve improved my attitude. Before I was rebellious, but I’ve learnt to value things and respect others.

“My dream is to be coach. My hero is Keylor, who I met in Madrid”

a game against Celta Vigo. Due to his family’s economic situation he couldn’t play football until he was accepted in a social sports school. “The head of the school and my teacher have helped me a lot”, he says. Along with other teammates, he greatly improved his football at the Real Madrid Foundation social sports school. So much so that he’s now played for a number of local sides. His tale involves a lot of humility and hard work. Just like his hero, Keylor. “My dream was always to be and a footballer. I think it’s important to Sport be patient and stay humble, to pay attention to what the teachers say, to If there is one thing the teenager be respectful and responsible…” Steven Bustos knows, it’s the stresses Steven. He’s learnt a lot at importance of effort and respect. Two the school, and something more: he’s respect attitudes that ensure dreams come true. improved his attitude and now feels Steven is from Heredia, Costa Rica, and better about life. Back in December The individuals in these stories talk of the power of sport to educate, since he was a young boy (he’s now he was told he was going to Madrid. overcome, transmit values, learn to respect and to have self-control. 15), he wanted to play football. While “I was stunned” he says. His biggest They are stories that show what is possible despite economic or social he tells us his story he’s wearing a shirt dream was to see Keylor and give him a difficulties. Stories like those of Steven, Carmen and Ayoub. his hero, , gave him during special gift: his boots. “I’d had them for 36 stories from the heart stories from the heart 37

Carmen Ayoub “I’ve got so “I’ve learnt to many dreams respect others and I’m sure I’ll through football”. fulfil them”. Age: 18. Age: 17. Social sports school: Social sports school: Centro Educativo Juvenil Centro Educativo Juvenil La Cañada. Ciudad Real. La Cañada. Ciudad Real. Values: At the school I’ve Values: I’m learning met people who calm me to analyse situations down. I feel I’ve matured. to look for solutions and not let my impulses get the better of me.

three years, and they are full of effort, meaning they have a great time with situations in order to find a solution and hard work and joy”. their companions; how to help others not let her impulses get the better of When he’s older, Steven wants to be a Playing sport together like them; and how to have fun without her, and not be “so cocky”. When she’s coach. Although the school is only for hurting anyone else. “I’ve really learnt older she wants to be a stallholder and children up to 14, he continues to help, with teaching values helps how to respect others from playing once she’s earned enough, to have as a coach’s assistant. “Every effort is integrate youngsters football” says Ayoub. Both now have her own vineyard in Bogotá. “I’ve got rewarded”. solid future plans. Ayoub is going to so many dreams and I’m sure I’ll fulfil first go to Morocco with his aunt and them because I’m hard-working”, she Respect and self-control uncle, then to France. He wants to says. Exactly the reason she’s working Ayoub and Carmen are 18 and 17 started playing when she was 12; be a computer technician, because to complete her ESO (Obligatory respectively, and attend the Centro Ayoub when he was 10. Both have he’s good with mobiles, he says. “My Secondary Education) as well as Educativo Juvenil La Cañada. There met people who are teaching them dream is to have my own shop”, he a gardening course. According to they play football, because they like to respect others and themselves. notes. Meanwhile Carmen has learnt Carmen, “learning from your mistakes the sport and being outdoors. Carmen They’ve also learnt self-control, to communicate better and analyse makes you happier”. 38 stories from the heart stories from the heart 39

The basketball activities run by the Real methods and messages employed, and Madrid Foundation have their own stories how they are adapted to the age of each from the heart, like those experienced by group. “We enjoyed the training a lot”, coaches Dilmi, Mohamed and Ezzedami they said. from Algeria and Azouz, Khalis and During the course they learnt how Shared Lahmidi from Morocco during a series of to prepare their training sessions training sessions in Madrid. alongside Foundation trainers, who They began with a “really interesting” There were also answered all their questions. Now lots of fun values theory section, say the coaches, where moments, they know how to design a complete they learnt about aspects of the sport such as session, from planning the educational they hadn’t seen before. But it was when one of objectives to doing the exercises. Dilmi, Mohamed and Ezzedami are from Algeria; Azouz, Khalis the coaches and Lahmidi are from Morocco. They are all basketball coaches in the practical part that was of most gave his They also highlighted how transmitting use in terms of bringing the goals of sweatshirt values was mixed with playing sport their countries of origin and came to Madrid to take part in some to a student the Foundation to their schools. They in order to educate and instil in the training sessions. for their visited a number of schools and saw the birthday. children concepts such as equality, self-sufficiency and respect, and how to teach these in the exercises. One of the main problems children between six and 10 face in Algeria is the social situation they live in and the coaches work to teach them how to channel any aggression they have through sporting values.

Tools for integration According to these six coaches, “the Foundation’s philosophy helps children to integrate”. They learnt the importance of communication with their students and their role in motivating them. No matter what a person’s capabilities, everyone has their part to play in society. Thanks to the efforts made by everyone, particularly the trainer Jorge Franco, there was no language barrier, and the six friends returned home with a new perspective. For Dilmi, Mohamed, Ezzedami, “Sport is valuable so that Azouz, Khalis and Lahmidi, “it was a unique experience” that taught them children in the future can be that sport “is valuable so that children well-rounded people” in the future can be well-rounded people”, they said. 40 basketball basketball 41

framework of the methodology For a REAL education. The training provided a backdrop for the coaches to pool the experience and expertise accrued from their efforts within the diverse Foundation projects and to share in the methodological advances imparted to them by the organisation’s Values Group. The practical section of the course was held on the courts of the Josep Tarradellas primary school

Educational tool The training days saw the participation of Ramón Rico, an expert in organisational psychology from the Department of Social Psychology and Methodology at the Universidad Autónoma de Madrid, and Richi Serrés, a basketball coach and former member of staff at the ACB, the organisation that runs Spain’s major professional league. On hand to close out the training was Rafael Rullán, head of the Foundation’s basketball activities. He highlighted the importance that the sport is taking on as an educational tool: “To be successful, the training that the coaches More than 50 professional coaches receive is fundamental, because they are came together at the Santiago Bernabéu, our hands, eyes and ears on each of the where they attended the latest instalment courts where we work with a range of of the training days organised by the Real social groups.” The event also saw the Learning Madrid Foundation’s basketball section. presentation of the minutes book of the The central theme of this sixth edition of inaugural Coaching Course in Values to resolve conflicts and the course was the resolution of conflicts and Basketball. within teams. This will see more than 2,000 beneficiaries get the benefit of the learning and specialisation gained by these coaches, who are part of the The training days organised by the to teach 70 projects currently being run in the basketball section of the Real Madrid Basketball is an ever more important educational tool for Foundation’s different programme areas: the Real Madrid Foundation. That’s why it’s crucial to have social sports schools, summer camps, Foundation focused on conflict professional coaches with the expertise to resolve conflicts initiatives at penitentiary facilities, etc. resolution within teams and teach the tactical and technical concepts of the sport. All of this work is carried out within the 42 clínics clínics 43

Being part of the Real Madrid Children at the clinic run Foundation clinics is so much more than at the Institute Le Rosey just sport. All the dreams and efforts of the (Switzerland). participants translate directly into future opportunities, through social projects, for other groups of children who find themselves in less favourable situations. Their participation directly supports our social projects around the world: encouraging education and promoting equality, playing sport and an education in sporting values.

The international advantage The training sessions are run by Real Madrid Foundation coaches, using the Real Way methodology, and are vital in achieving the clinics’ objectives. In line with this idea, over the past months we’ve taken our passion for football for the first time to Kazakhstan, Bosnia-Herzegovina and Croatia, countries that will have more clinic experiences in the coming months. And we’ve been back to Hong Kong thanks to the Dreams Foundation (with our double programme of football and basketball); Switzerland, at the Institute Le Rosey; Australia, with the University of Victoria and Soccer Central; and the Philippines, thanks to the support of Megaworld. Your More information: http://campusyclinicsfundacionrealmadrid.com

effort, their Sporting goals  Advanced individual technical and tactical training  Develop teams’ tactical coaching  Resolve problems directly on pitch future  Individual evaluation Whether it’s at Real Madrid City or abroad, the Real Madrid Foundation clinics open the doors to a unique training programme for boys and girls, at the same time as helping to run social projects the world over. 44 Real Madrid heritage Real Madrid heritage 45 Gento gifts his sporting memorabilia to Real Madrid

La Galerna del Cantábrico (The Gale of the Cantabrian Sea), Paco Gento, has given over 1,500 items related to his playing career at Real Madrid. “This stadium started to believe that no conquest was impossible thanks to men such as Gento”, said Florentino Pérez during the presentation at the Santiago Bernabéu.

Paco Gento including Fernando Hierro and the and his The story of Paco Gento at are more than 1,500 items, some of player Álvaro Arbeloa. wife, at the Real Madrid is far more than an which will be on display in the Real presentation of the hand- accumulation of titles: six European Madrid Museum. “I’m proud to give A prodigious amount over of his Cups, 12 Ligas, two Copas… my sporting memorabilia to the club of titles sporting memorabilia, There’s more to it even than the which gave me everything. My wish is A commemorative video was shown alongside memory of 18 years of incredible that young and old alike enjoy it”, said before Florentino Pérez took to the Amancio, sprints down the wing before putting Gento during the official hand-over. floor to celebrate the existence of Arbeloa, Florentino over a cross just before running out of The event was presided over by figures like Gento in the history of Pérez and pitch - it’s the story of a man who left Florentino Pérez in the Presidential Real Madrid: “This stadium learnt Santamaría. his mark thanks to the humanity he Box at the Santiago Bernabéu, to believe that no conquest was showed on the field and continues to accompanied by members of the impossible thanks to men such as demonstrate off it. board and Gento’s former teammates Paco Gento”, said the president. “He such as Santamaría, Pachín, Amancio arrived as a young lad and with his An authentic Madrid story and Vicente Miera; as well as veterans quality, hard work and humility, he Gento, the Galerna del Cantábrico, became one of the best footballers is one of the most important assets in the history of football. We’re the club has. Now, his generosity talking about the only player with six sees him share with every madridista Paco Gento: “I didn’t know I had so many European Cups and who has won the Florentino Pérez: "He arrived as a young lad another treasure, one made up of things that people would find interesting… most Ligas. His trophy collection is and with his quality, hard work and humility, precious objects, which he’s built up prodigious. Madrid loves him because over the course of his sporting life, there are more than 1,600 items. I hope both he symbolises part of the greatness he became one of the best footballers in the and which he’s given to Real Madrid young and old enjoy them” of this club”. Florentino Pérez took history of football” so the fans can enjoy them. There the opportunity to thank the former 46 Real Madrid heritage Real Madrid heritage 47

Part of the Bernabéu Tour On the day of the hand-over of Gento’s sporting memorabilia, the Foundation exhibited part of the collection: 134 articles, which then decorated the lobby of the Presidential Box of the Santiago Bernabéu stadium during the games remaining in the season: Real Madrid-, Real Madrid-Manchester City and Real Madrid–. The Gento collection was also on display at the Luis de Carlos Forum: Gento, La Galerna del Cantábrico’, held at the Hotel Villa Magna in Madrid on 9 May. The Club and the Foundation are working so that the Gento collection has a privileged place in the Bernabéu Tour, alongside the collections of Santiago Bernabéu and Alfredo Di Stéfano.

A unique collection The most important items include: The sporting memorabilia • FIFA World XI shirt. 1963. given by Gento is in the hands • Real Madrid white shirt. of the Foundation and made • Blue Spain shirt. up of nearly 1,700 items. • Red Spain shirt. Before its presentation it was • European Cup winners’ medal. catalogued and digitised. The summary of the collection • Intercontinental Cup winners’ medal. 1960. is as follows: • FIFA World XI trophy 1963. • French Football Federation medal. Copa Latina. Item Number 1955. Shirts 5 • Real Madrid gold and diamond pin. First recipient. Documents 55 • Intercontinental Cup miniature trophy. 1960. player’s gesture to Real Madrid: moments he enjoyed as a player Among the Match tickets 24 European Cup miniature trophies. 1956, 1957, 1958, “Paco Gento wants, as of today, to and the fact he has the chance to nearly 1,700 • items gifted Photographs 1.282 link and unite his memories to the still delight in the team. 1959, 1960, 1966. by Gento, Badges and medals 94 collective legend of Real Madrid. He was also grateful to the teammates the trophies, • European Cup runners-up medal. 1962, 1964. shirts, Passports 11 Thank you, dear Paco, for your who helped him during his 18 seasons • Real Madrid – Stade de Reims vase. 3 June 1959. medals and Plaques 40 generosity, for letting us, all the at the club, and all the Madrid fans badges • Cup Winners’ Cup medal. 1971. Awards 18 madridistas who love you, share part for their continued demonstrations stand out. • UEFA figurine gift. 1972. Publications 8 of your life. You are a symbol of the of affection. • Gold and diamond pins from other clubs given as a Gifts 88 tribute. values of Real Madrid. This latest To conclude he expressed a desire Watch 1 gesture, of sharing your story, is shared by every madridista: “I hope Trophies 43 • The ‘Medalla Cruz de Isabel la Católica’ medal. another example of your commitment that the team of today enjoys good • Gold and diamond pins from Cantabrian clubs. Total 1.669 and dedication to Real Madrid”. fortune from here to the end of the • Liga miniature trophies. 11 items. The protagonist of the event also season and continues to increase wanted to give thanks, for the happy the club’s list of honours”. 48 Real Madrid heritage Real Madrid heritage 49

Madrid and didn’t take long to carve out a place in the first team, going on to become one of the Pantaleón defensive fixtures of the memorable Passes away Real Madrid yeyé side. in Madrid at 79 De Felipe He was a brave, solid central defender who had the responsibility of taking Manuel Quevedo over from the legendary Santamaría Vernetta, known a player who came up through at the heart of the Madrid defence. as Pantaleón, At just 21 he became a starter in passed away in the ranks to make history the Madrid team that won the sixth Madrid on 19 May, European Cup. He won it in that at 79 years of age. Pantaleón played On 12 April, Pedro de Felipe left us. A stand- Pedro de Felipe left us on 12 historic final in , where with Real Madrid out defender in the Real Madrid ye-yé side, April this year, at 71. Florentino alongside Araquistáin, Pachín, in the 1959-60 De Felipe assumed enormous responsibility Pérez in an official statement Sanchís, Zoco, Velázquez, Amancio, season, winning explained the enormous sadness Gento, Pirri and others, they put Real in the defence of the legendary Madrid team the fifth European Cup. The defender of every madridista for the loss of Madrid once again at the pinnacle who won the sixth European Cup. from the Canary Islands arrived at an “emblematic and unforgettable” of European football, with a win over Real Madrid from Las Palmas, and player. Partizan. That was, maybe, his most played nine games for the club. According to the Real Madrid special trophy, but not the only one president, “everyone who had in a successful career that saw him the luck to meet him will always also win five Ligas and a Spanish Cup have him in our hearts, due to his between 1964 and 1972, during which Bye passion for Real Madrid and for his time he played 170 games for the Miguel de immense human qualities”. “He was Whites, before moving to Espanyol, la Quadra-Salcedo a defender who represented the where he finished his career. Miguel de la character of our badge and our shirt. Quadra-Salcedo He never gave up in his exemplary Posthumous tribute y Gayarre passed life, right to the end”. De Felipe was buried in Horche, away on 20 May, Guadalajara, where the Real Madrid in Madrid, at 84. Professional career president Florentino Pérez and Multi-talented, he Born in Madrid on 18 July 1944, he director of institutional relations Emilio was an athlete, came up through the ranks in Real Butragueño, accompanied his family adventurer and in their final goodbye. war reporter and Before Real Madrid’s Champions in the 50s was League quarter-final match against a member of Real Madrid’s athletics Wolfsburg a minute of silence was section. With Madrid he won nine observed and the players wore a Spanish championships in various His trophies include five black armband in homage to this throwing disciplines: six discus, academy player who on his merits Ligas, a Spanish Cup and two shot put and one hammer. Rest made his mark on a legendary in peace. a European Cup generation in Madrid’s history. aaff_fundacion_RM_210x280_IN_publibureau.pdf 1 27/05/16 11:53

Use the 50 Volunteers code: E290501 and get a 10% discount*

Become a volunteer The Real Madrid Foundation´s Ramón Grosso, a co-financing partner volunteers participate in a wide of the school in Chad. These sporting DESTINATION: range of projects carried out by encounters serve to aid the inmates' the organisation: from providing reinsertion into society, fostering a assistance to people with disabilities feeling of desire and motivation to at football and basketball matches or better themselves as individuals. offering support to immigrant children So if you’d like to join our volunteer VICTORY at social sports schools, to taking corps and do your bit for a good part in the Foundation’s social welfare cause, what are you waiting for? Go activities – such as a recent initiative ahead and get in touch with the Real With over 5.500 oces in 165 countries, Avis o ers you the best fleet in the at the penitentiary facilities located at Madrid Volunteer Office. There is market. To getting wherever there is a sporting event easier and more Estremera and Soto del Real. Thanks nothing more rewarding than helping comfortable than ever. to the collaboration of Interbus, a team others. At the Real Madrid Foundation, of our volunteers travelled to each of we believe that by all working together the institutions to play a friendly, the we can build a better world. Help us to latter in conjunction with the Fundación achieve that!

902 135 531 If you’re interested, email us at avis.es Available at Travel Agencies [email protected]

*O er valid until end of 2016, for any vehicle group, in mainland Spain or in the Balearic or Canary Islands. O er subject to vehicle availability. Avis' terms and conditions apply. Avis reserves the right to withdraw the o er at any time. Prices subject to change without prior notification. Radio Oficial