IWI Watches 6 the Green, Darwen, Lancashire BB3 1PW England Telephone +44 (0) 1254 760 974, Fax 0870 134 2929 Info@Iwiwatches.Com

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IWI Watches 6 The Green, Darwen, Lancashire BB3 1PW England Telephone +44 (0) 1254 760 974, Fax 0870 134 2929 [email protected] www.iwiwatches.com

CONTENTS

Page 1 INTRODUCTION...... 3

2 COLLECTION...... 4

3 SPECIFICATION ...... 6

4 FEATURES ...... 8

5 TELEVISION COVERAGE ...... 9

6 ADVERTISING...... 10

7 SPONSORSHIP ...... 25

8 PRESS RELEASE...... 26

9 CONCESSIONAIRES ...... 27

10 CONTACT INFORMATION ...... 29

1 Introduction

IWI Watches are a truly English brand, situated in the heart of Lancashire. IWI Watches have brought the skills more usually associated with Switzerland to the home of the cotton mill.

IWI Watches are the inspiration of Ian Walsh, a young English watchmaker. Like many of his peers Ian served an apprenticeship studying Classic Horology at Manchester and working with Tag Heuer. Ian was so captivated by the world of horology that he knew that it was his destiny, to one day create his own collection of watches. It was whilst working with vintage time pieces that Ian first realised that he wanted to recreate and improve where possible upon classic designs, this was the start of a journey that is today IWI Watches.

IWI Watches are luxury watches hand made in England to the highest possible standards. Using the latest technology at every step to design and create these modern classics, combined with the finest materials and components.

Every IWI Watch has an individually machined and numbered case which is turned from the finest stainless steel, this is then hand finished. The finest quality Swiss Automatic movements are used in all the watches. IWI watches have been received by the trade and public alike with incredible enthusiasm and have been cited as being a breath of fresh air. The watches pay homage to both motorsport and aviation simultaneously, with the oversized crown sat proudly at 12 o’clock for the aviator and the classic dials re-awakening thoughts of Moss and Fangio charging for the line.

For many years Ian has kept the world of film and television ticking, running his own company supplying and repairing specialist timing equipment. This company is used by all the major film and TV companies, whether it be for the latest drama series or the coverage of the World Cup, you can be sure Ian kept the timing accurate. Ian has also been a major contributor the timing of historic rallying events both on a National and International level, he has repaired and refurbished dashboard stopwatches and clocks from some of the worlds most historic sports cars. Ian was the man Aston Martin turned to for timing advice and equipment when they wanted to mount a challenge at the world famous Le Man 24 hour race.

The last 24 months have been exciting times, seeing the birth of this new brand and launch of a new collection of watches. Ian has been able to create something truly incredible for today’s market place and some have gone as far to say that he is breathing life back in to English watch making

2 Collection

IWI watches are initially introducing a range of 6 models:

3 Specification

• All watches are limited editions of 500 pieces

• Swiss Automatic Movement

• Stainless Steel Case

• Hand Made Louisiana Alligator Strap

• Stainless Steel Deployments Buckle

• Sapphire Crystal Glass

• Hand Finished and Assembled in England

• Luminous Super-LumiNova Hour Markers and Hands

Every IWI watch is guaranteed for 24 months from date of purchase against any manufacturing defect.

The watches are also presented with a certificate showing that the watch is from a Limited Edition and what number, in that series, the watch is. Also there is a full set of instructions including a pictorial illustration of how to use the deployment buckle and leather strap.

All IWI Watches are presented in an attractive IWI Watches branded travel wallet; which in turn is presented in a very IWI Watches branded high quality cardboard outer box. IWI Watches didn’t just want a box that was stuck under the stairs or in a cupboard for years; we wanted to give our customers something that they would use in the future.

4 Features

5 Television Coverage

During November 2006 the BBC’s Working Lunch Program came to IWI Watches workshop to film a feature for a National News Program. Working Lunch is BBC Two's award-winning daily business, personal finance and consumer news programme. The programme has been on air since September 1994.

"Business news you can use" is what we are about, and we present it with a sense of humour and sharp insight, says Adrian Chiles. The Working Lunch team explains what is really happening in the world of business, the economy and on the high street and most importantly, how it affects you.

The program was presented by Adrian Chiles who introduced our segment of the show and we were interviewed by Rob Pittam.

Adrian Chiles Rob Pittam

The program featured Ian Walsh working at the bench making an IWI Watch, an interview with Ian touching areas such as Ian’s inspiration for the watches and what got Ian interested in Watchmaking in the beginning. Rob Pittam then moved from the workshop into the Office to interview Tim Nadin, touching on areas ranging from the brand and how to market it to the reactions of the public so far.

In total IWI Watches were featured for about five minutes of prime time news coverage. The time from the interview finishing and the first enquiry was only four minutes and within fifteen minutes the first watch was sold to someone who had seen the show. Interest generated from the show was still coming in to the office four weeks later and our concessionaires also reported a significant amount of interest, again generated from the show.

6 Advertising

Currently IWI has been concentrating on advertising the watches through the motorsport and sports media. IWI are also being featured in the National press, Arena magazine ran a feature on IWI Watches and tipped them as collectors items and the Financial Times Weekend Edition magazine “How To Spend It” are also working on a feature to name but a few.

Silverstone Magazine – the magazine for the BRDC (British Racing Drivers Club)

Arena Magazine – November 2006 – IWI Feature Article

Arena Magazine – November 2006

Lancashire Life Magazine – November 2006

Lancashire Magazine – November/December 2006

Good Life Magazine – Winter 2006/2007

GP Masters Silverstone Programme IWI Watches took the outside back cover of the programme.

IWI Advert

This is the advert that was placed in the British Racing Drivers Club Silverstone Magazine, GP Masters Programme, Business F1 November & December 2006 and Tottenham Hotspurs Magazine – Hotspur.

Business F1 – November 2006 – Advert placed in Magazine

Business F1 – December 2006 – Advert placed in Magazine

Hotspur – Official Magazine of Tottenham Hotspur F.C. October 2006 – Advert

Below is the next advert that IWI Watches has ready to go to press:

7 Sponsorship

IWI Watches have signed to become one of the sponsors of FIA GT3 Porsche racer Jonny Lang. Jonny had a tremendous season last year in the UK series of GT3 and became the 2006 Avon Tyres British GT Champion, IWI are backing Jonny to have a great season this year on the International Stage. The first race takes place at Silverstone in June and then it's off round the globe.

Jonny Lang in the IWI sponsored Porsche during testing at Dijon

Jonny Lang wearing his IWI Watch at the wheel Of The Porsche GT3 on the grid at Silverstone

8 Press Release

9 Concessionaires

We are shortly announcing the full network of Concessionaires across the UK and Europe. In the meantime all enquiries outside of North West England are being dealt with by IWI Watches directly.

North West England Concessionaires: Henry D. Johnstone 51a London Road Alderley Edge Cheshire SK9 7DY Tel +44 (0) 1625 583565

Janet Isherwood Jewellery 32 Kay Street Rawtenstall Lancashire BB4 7LS

Tel +44 (0) 1706 831257

K Singh 60-61 Barton Arcade Deansgate Manchester M3 2BJ Tel +44 (0) 161 834 7001

S Carr & Sons High Street Garstang Preston Lancashire PR3 1FA

Tel +44 (0) 1995 602148

Irish Concessionaire A Hartmann & Sons 29 William Street Galway Ireland Tel +353 91 562063

10 Contact Information

General: Mailing 6 The Green Address: Darwen Lancashire BB3 1PW England

Telephone: +44 (0) 1254 760 974

Fax: +44 (0) 1254 873 399

Internet: www.iwiwatches.com

eMail: [email protected]

Ian Walsh: Mobile: +44 (0) 7971 887630 eMail: [email protected]

Tim Nadin: Sales & Marketing Mobile: +44 (0) 7973 196778 eMail: [email protected]