MUNICIPALITY OF VIAREGGIO - ARCH. FRANCO ALLEGRETTI REFRESHING THE SUN & BEACH URBAN DESTINATION: strategies for Viareggio V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o

Music “Recondita Armonia” to “” G.Puccini

V i a r e g g i o PP5 - Promenade masterplan V i a r e g g i o PP5 - Promenade masterplan

The project, approved in 2004, aims to create opportunities for the establishment of NEW ACTIVITIES and stress-time attract NEW VISITORS along the Promenade THROUGHOUT THE YEAR Promenade masterplan - PP5 SPORT ENTERTAINMENT CARNIVAL CONVENTION CENTRE CULTURAL ACTIVITIES ARY ENT COMMERCIAL ACTIVITIES M PLE OM IES C VIT

V i a r e g g i o V i a r e g I ACT V i a r e g g i o PP5 - Promenade masterplan

NEW ACTIVITIES DESEASONALIZING V iareg

i o MO WEEKLY EVENTS ANNUAL EVENTS DAILY EVENTS NTHLY EVENTS PP5 - Promenade masterplan V i a r e g g i o PIUSS

INTEGRATED SUSTAINABLE URBAN DEVELOPMENT PLAN

from VIA REGIA to VIAREGGIO which with other parts takes the form a totality V i a r e g g i o PIUSS

The project has finished second in Tuscany V i a r e g g i o PIUSS

PIUSS : Integrated Sustainable Urban Delevopment Plan

COMUNE ALTRI TOTALE PROGETTI AMMESSI Decr. 4087 su BURT 26.833.584 17.790.551 44.624.135 9 settembre 2009 SPESE AMMISSIBILI Decr. 4087 su BURT 24.284.060 15.248.256 39.532.316 9 settembre 2009

EU-Region 23.719.389,00 EU-Region 1° FASE 14.638.677,00 V i a r e g g i o PIUSS

The PIUSS proposal is the result of a concerted and participated process through the involvment of wide economic and social stakeholders of the city. The participation of private entities strengthens the plan itself.

Universities

Religious

Local bodies Authorities Associations Foundations V i a r e g g i o PIUSS - Actions

8 mutually reinforcing actions to reconfigure the city into a comprehensive and orderly places for the exercise of a plurality of citizenship practices V i a r e g g i o PIUSS – Action n° 2

ACTION n° 2

MUNICIPALITY OF VIAREGGIO’S PROJECTS

- THE PROMENADE: NATURAL MALL - EDEN THEATRE - “LA ZATTERA” INFO POINT

OTHER BODIES PROJECTS

- MATTEUCCI’S CENTRE V i a r e g g i o PIUSS – Action n° 3

ACTION n° 3

MUNICIPALITY OF VIAREGGIO’S PROJECTS

- “PRINCIPE DI PIEMONTE” CONVENTION CENTRE - “PRINCIPE DI PIEMONTE” FAIRGROUND EXHIBITION - PIAZZA PUCCINI RESTORATION - “LA TERRAZZA” INFO POINT - PUCCINI’S VILLA MUSEUM V i a r e g g i o PROMENADE: NATURAL MALL

Preliminary project € 3.100.000 V i a r e g g i o EDEN THEATRE

Preliminary project € 1.600.000 V i a r e g g i o “PRINCIPE di PIEMONTE” CONVENTION CENTER

Preliminary project € 3.000.000 V i a r e g g i o “PRINCIPE di PIEMONTE” CONVENTION CENTER

Preliminary project € 3.000.000

SPAZI PER STABILIMENTO TERMALE

ATTIVITA’ CONGRESSUALE V i a r e g g i o “PRINCIPE di PIEMONTE” FAIR EXHIBITION CENTER

Preliminary project € 1.570.000 V i a r e g g i o INFO POINT Information system management - Preliminary project € 500.000 V i a r e g g i o INFO POINT V i a r e g g i o THE MUSEUM SYSTEM

Preliminary draft € 1.570.000

in restoration V i a r e g g i o THE MUSEUM SYSTEM V i a r e g g i o THE MUSEUM SYSTEM V i a r e g g i o THE MUSEUM SYSTEM

Music “” to “la Boheme” G.Puccini V i a r e g g i o PUCCINI’S VILLA RESTORATION

Preliminary draft € 1.000.000 V i a r e g g i o PUCCINI’S VILLA RESTORATION V i a r e g g i o PUCCINI’S VILLA RESTORATION V i a r e g g i o MATTEUCCI’S ASSOCIATION - MODERN ART CENTER

Staging based promotion and realization cultural program Executive project € 1.000.000

T. Signorini, VIAREGGIO’S MARINA - 1856

A. Tommasi, VIAREGGIO

Edward Lear, VIAREGGIO – 1861 V. Cabianca, VIAREGGIO’S SHORE EU Regione Comune 15.000.000,00 projects in the urban destination 2010-2014

MUNICIPALITY OF VIAREGGIO Arch. Franco ALLEGRETTI THANKS FOR YOUR ATTENTION!

Music “” to “” G.Puccini