MUNICIPALITY OF VIAREGGIO - ARCH. FRANCO ALLEGRETTI REFRESHING THE SUN & BEACH URBAN DESTINATION: strategies for Viareggio V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o V i a r e g g i o
Music “Recondita Armonia” to “Tosca” G.Puccini
V i a r e g g i o PP5 - Promenade masterplan V i a r e g g i o PP5 - Promenade masterplan
The project, approved in 2004, aims to create opportunities for the establishment of NEW ACTIVITIES and stress-time attract NEW VISITORS along the Promenade THROUGHOUT THE YEAR Promenade masterplan - PP5 SPORT ENTERTAINMENT CARNIVAL CONVENTION CENTRE CULTURAL ACTIVITIES ARY ENT COMMERCIAL ACTIVITIES M PLE OM IES C VIT
V i a r e g g i o V i a r e g I ACT V i a r e g g i o PP5 - Promenade masterplan
NEW ACTIVITIES DESEASONALIZING V iareg
i o MO WEEKLY EVENTS ANNUAL EVENTS DAILY EVENTS NTHLY EVENTS PP5 - Promenade masterplan V i a r e g g i o PIUSS
INTEGRATED SUSTAINABLE URBAN DEVELOPMENT PLAN
from VIA REGIA to VIAREGGIO which with other parts takes the form a totality V i a r e g g i o PIUSS
The project has finished second in Tuscany V i a r e g g i o PIUSS
PIUSS : Integrated Sustainable Urban Delevopment Plan
COMUNE ALTRI TOTALE PROGETTI AMMESSI Decr. 4087 su BURT 26.833.584 17.790.551 44.624.135 9 settembre 2009 SPESE AMMISSIBILI Decr. 4087 su BURT 24.284.060 15.248.256 39.532.316 9 settembre 2009
EU-Region 23.719.389,00 EU-Region 1° FASE 14.638.677,00 V i a r e g g i o PIUSS
The PIUSS proposal is the result of a concerted and participated process through the involvment of wide economic and social stakeholders of the city. The participation of private entities strengthens the plan itself.
Universities
Religious
Local bodies Authorities Associations Foundations V i a r e g g i o PIUSS - Actions
8 mutually reinforcing actions to reconfigure the city into a comprehensive and orderly places for the exercise of a plurality of citizenship practices V i a r e g g i o PIUSS – Action n° 2
ACTION n° 2
MUNICIPALITY OF VIAREGGIO’S PROJECTS
- THE PROMENADE: NATURAL MALL - EDEN THEATRE - “LA ZATTERA” INFO POINT
OTHER BODIES PROJECTS
- MATTEUCCI’S CENTRE V i a r e g g i o PIUSS – Action n° 3
ACTION n° 3
MUNICIPALITY OF VIAREGGIO’S PROJECTS
- “PRINCIPE DI PIEMONTE” CONVENTION CENTRE - “PRINCIPE DI PIEMONTE” FAIRGROUND EXHIBITION - PIAZZA PUCCINI RESTORATION - “LA TERRAZZA” INFO POINT - PUCCINI’S VILLA MUSEUM V i a r e g g i o PROMENADE: NATURAL MALL
Preliminary project € 3.100.000 V i a r e g g i o EDEN THEATRE
Preliminary project € 1.600.000 V i a r e g g i o “PRINCIPE di PIEMONTE” CONVENTION CENTER
Preliminary project € 3.000.000 V i a r e g g i o “PRINCIPE di PIEMONTE” CONVENTION CENTER
Preliminary project € 3.000.000
SPAZI PER STABILIMENTO TERMALE
ATTIVITA’ CONGRESSUALE V i a r e g g i o “PRINCIPE di PIEMONTE” FAIR EXHIBITION CENTER
Preliminary project € 1.570.000 V i a r e g g i o INFO POINT Information system management - Preliminary project € 500.000 V i a r e g g i o INFO POINT V i a r e g g i o THE MUSEUM SYSTEM
Preliminary draft € 1.570.000
in restoration V i a r e g g i o THE MUSEUM SYSTEM V i a r e g g i o THE MUSEUM SYSTEM V i a r e g g i o THE MUSEUM SYSTEM
Music “Che gelida manina” to “la Boheme” G.Puccini V i a r e g g i o PUCCINI’S VILLA RESTORATION
Preliminary draft € 1.000.000 V i a r e g g i o PUCCINI’S VILLA RESTORATION V i a r e g g i o PUCCINI’S VILLA RESTORATION V i a r e g g i o MATTEUCCI’S ASSOCIATION - MODERN ART CENTER
Staging based promotion and realization cultural program Executive project € 1.000.000
T. Signorini, VIAREGGIO’S MARINA - 1856
A. Tommasi, VIAREGGIO
Edward Lear, VIAREGGIO – 1861 V. Cabianca, VIAREGGIO’S SHORE EU Regione Comune 15.000.000,00 projects in the urban destination 2010-2014
MUNICIPALITY OF VIAREGGIO Arch. Franco ALLEGRETTI THANKS FOR YOUR ATTENTION!
Music “Nessun dorma” to “Turandot” G.Puccini