Carpooling D 5 Safe Routes to School D 6

MAGAZINE FOR IBM DC CE BRNO EMPLOYEES 02 / 2014

IBM supports d 1 Bikesharing d 2 Mobility Planning d 3 Bike to work d 4 Mobility 2014 Carpooling d 5 Safe routes to school d 6

On the way to a more sustainable city

ear IBMers, now that summer is cling to and from work. Even though the speaking face-to-face. Of course, every- transport issues…Read more on page 3 . Upcoming Events underway, this makes it a good number of pictures sent was behind our one went home with a little gift; either Finally we put our efforts into collect- Dtime to offer you the second IBM expectations, the winners announcement cycling helmets or a cycling jersey. Find ing updated useful information about Mobility 2014 magazine. There is a lot which followed the official Bike to Work Bike to Work highlights on page 4 . carpooling in IBM – see on page 5 . We 31/7–11/9 Wine that has been happening during the past campaign ceremony turned out to be a Meanwhile the municipality of Brno is regularly talk to carpoolers and we want few months. Brno Bike to Work cam- valuable accompanying activity for the considering a city bikesharing system and to share what we learn with you. In this degustations in paign in May attracted nearly 1000 par- whole project Mobility 2014. This was the Brno mobility plan which is a strategic edition we invite you to enjoy the inter- Open Garden ticipants and we are also proud to an- because the participants had an oppor- document projecting the future transport view with Dagmar Hermanová about her nounce that 10 teams from IBM were tunity to meet colleagues somewhere else and mobility developments in the city. If experience with carpool. Also see an in- Trip by a historical involved! We also announced the Photo other than in the office. This allowed for you want to learn what could be the vision terview focusing on carpool maintenance 23/8 competition in which you were able to a broader understanding of the whole of Brno and why we need such a plan; And… and checking results with Martin Hum- bus to Slup share with us your experiences when cy- project which was best described when how IBM DC CE collaborates with Brno on pola and Aleš Boček on page 5 .  29/8 Day of World Games in Open Garden

16–22/9 European Mobility Week

17/9 Carsharing, electric cars and e-bikes in Open Garden Bike to work 20/9 European winners Trolleybus Day IBM Bike to Work teams enjoyed relaxed settings and small gifts at 20/9 Nakoleon Bike the Bike to Work winners ceremony Ride 5/6/2014 in Open Garden.

PHOTO: NADACE PARTNERSTVÍ 22/9 Car free day

Mobility through the eyes of carpooler Dagmar Hermanová, 1st Line AM SW Teams Service Delivery Manager shares her experience

It has been a while since we started the hand you mentioned that you and your I had a general idea of carpooling carpooling initiative; when did you husband are not looking for new pas- from abroad. I had heard that there are start to carpool? sengers in your car. Why? Carpooling from special traffic lanes on highways reserved I have been carpooling since the be- We need to stop in Kindergarten and just for carpoolers – only cars with more ginning; it was around autumn. Both me we are not able to guarantee an exact time Skácelová? than two people can use those lanes. The and my husband work for IBM. We al- of arrival to and from work. Kindergar- Better to go advantage of this system is that it is not ways drive together and we have never ten is close to IBM and carpool passenger only an online platform, but it is clearly benefited from any advantages from it. would have to share a ride all the way by foot… visible who is carpooling and therefore it This is because we used our own car. We with a screaming baby. This is not what is completely transparent. Even the police arrive to work quite early – usually before I would like to offer to anybody. fine you if you drive alone in this lane. 8AM, so we always manage to park the This makes me very interested where the car without any problem. OK, sometimes Could you describe the arguments of whole IBM campaign is heading. Mostly, we were a little late because of dropping those who do complain about carpool- I appreciate that IBM started to support children off at kindergarten; on those days ing? carpooling and that they are trying to it is problem to park our car. But it’s not They say that since this campaign promote it, motivate and reward people. like we are finding new passengers. has started, there are too many places reserved to carpooling. Personally I am In your opinion, what more should What do you think about the Djengo glad that there is enough carpool parking IBM as a company do to move closer to – carpooling system? places and even that they doubled. Since what you were describing as function- I think that people on our team are the campaign started it looked like all the al abroad? You have mentioned traffic actually able to agree on carpooling. Definitely! The ones who do not car- carpooling places will be just the winning lanes, do you have anything else in mind? However, this application is useful for pool…they usually complain. Those who ones. However those complaining argue Well, right now there is no difference contacting colleagues or bosses which carpool and win parking spots…they are that the garage is occupied by “these (car- between parking in the garage or parking might live in your neighborhood; but you glad and satisfied with it. They wonder pool – redaction comment) people” and outside. In some other European IBMs, did not have an opportunity or enough why their colleagues do not use carpool that they do not have many chances to a person who does not carpool, has to courage to ask them about commuting system since it enables you quite easily park their car. This means that garages park a car 2-3 kilometers from the office it before. to find a people you have not met before are only for people who comes to work and then use shuttle of some sort to get and agree on shared rides to work. at 7 AM or for carpoolers. to work. This does not work in our case Do you talk about the idea of carpool- yet. However, the motivation to carpool ing with your colleagues? If yes in You said that it is easy to agree on a Where did you firstly hear about the in those regions is much stronger because which context? shared way to work; but on the other idea of carpooling? your alternative Continued on page 5 » 02 / 2014 2 Bikesharing Mobility 2014 Bikesharing in Brno How would 700 bikes fit into the landscape in Brno

– everyone who bikes to work, school or d Safety → Improve the infrastructural to a friends home on a regular basis knows and perceived safety of cycling to in- that after a few weeks of practice that dif- crease its modal share. ficult hill suddenly becomes easy to climb; d Stakeholder perception: Despite dif- it becomes a piece of cake. Actually, it is ferences in opinion about some de- the distance and the amount of time you tails, most stakeholders feel that there travel that are the most important factors are definitely opportunities for bike- to consider – and in that case the bike sharing in Brno. VISUALISATION: ADOLF JEBAVÝ VISUALISATION: is the number one option, especially for d Cost and benefit analysis → The bud- the rather flat city center. Very important get is there, just need to be diverted. is also the existing cycling infrastructure which goes hand in hand with perceived Luckily, we have seen the first steps in road safety – and here there is still a lot of the right direction on the point of in- room for improvement in Brno. frastructure improvements lately (after The city government already has a releasing the Utility Cycling Plan in technical study about the bikesharing 2010), hopefully it will get even better possibilities in Brno and a real feasibility after the autumn communal elections. study is now in the making. The first study And as there are more and more peo- was done by ADOS company, an expert ple cycling every year and youths who in transport; and the study specifies the care about their town and things around conditions and settings of introduction them … who knows, maybe that Brno of this system with the given background will indeed once become a truly vibrant in Brno. It also states that bicycle sharing, and sustainable city. After all, it is upon just as utility cycling in general, is not vi- each one of us! bicycle sharing system, better tion, the bike-share is extremely liberat- able without developing the rest of the Marek Lahoda known as simply bikesharing, is ing. You can seamlessly transfer to public cycling infrastructure in the same time. A an automated service in which transit or to car without concern about The biggest worldwide Another study has been done just re- Benefits and risks bicycles are made available for shared leaving a bike behind, so a quick ride to cently by group of 30 international stu- use to individuals on a very short term meet someone in the city, leaving the bike bikesharing system dents from Wageningen University and basis. The main purpose is transportation there and then walking with them is not operates incredible Research Centre in Netherlands in co- While introducing bikesharing in- in the central parts of cities where you a problem anymore. Also tourists highly operation with Nadace Partnerství (En- to a city there are of course certain can use and return bikes quickly and free appreciate it as a fast, highly mobile and, number of 90 000 vironmental Partnership Foundation). risks at the beginning – just like with from the worries of ownership. In most most important, a cheap way of exploring They spent two weeks in field research anything new; it simply will not of the cities usually first 30 minutes is for the city and its sights; and so can citizens bikes. – interviewing the stakeholders, observ- work by itself. But the bad examples free or just a token charge to motivate take their visiting friends or family to ing the cycling infrastructure and asking are well known and we all can learn people to use and return the bikes quick- local attractions. 700 Brno citizens about their opinion. from them – for instance in Brus- ly; and it is really 95 % of borrows in these If there is a bicycle sharing stand di- Thanks to this comprehensive research sels, where they had to completely cities that takes less than 30 minutes. rectly in the Technology park you may they identified several key details and redesign the system after the first try There are already more than 700 cit- take public transit to work on a rainy suggested next steps in the terms of: (extend the number of bikes togeth- ies worldwide with a bikesharing system morning and then in the afternoon when d Governance → Enhance communi- er with the necessary support and in place; and the world biggest one is in the weather improves simply ride back cation and collaboration between logistics like redistribution of bikes Wuhan, China. It operates with the in- home or go for after-work for a trip to involved actors and stakeholders. between full and empty stands). credible number of 90 000 bikes! So it is nearby Brno Lake, the choice is all yours. d Infrastructure → Close gaps in inco- In cities where the system was not just the well-known cyclist-friendly It is also convenient for people living in herent cycling network and expand it. properly prepared, tariffs well Vienna, where public bikes were intro- the suburbs but working in the city who set and all the concerned parties duced more than 20 years ago, and the do not have to deal with daily congestion (stakeholders) involved, bikeshar- city had to try out several different sys- and parking problems any more – they Bikesharing in European cities ing helped to strengthen the picture tems before finding the best one to use. can simply take the train and cover the so of biking as a common transport > 2000 bikes By the way, that is over 20 years of expe- called “last mile” on bike. The flexibility vehicle and this led to improve- rience everyone can learn from. But still, of not having to always park and own a ments in cycling infrastructure and neighboring Czech Republic is one of the bicycle simply makes life freer and easier > 500–2000 bikes increased media interest in utility last European countries without fully op- for the growing number of bikesharing cycling. It is also an easy and cheap erational bikesharing. However, the de- users all around the world. < 500 bikes way to try out biking in town, mand for it is here and growing – as we therefore for many people shared know thanks to many commercial bike bikes serve as prejudice breaking rental stores in both Prague and Brno. So what about Brno? first step to regular use of bikes – We all know that the utility cycling sit- not just for sport/leisure time. In uation in Brno is not among the best in a poll in Lyon, France, done one Why bikesharing the Czech Republic. On the other hand, year after the bikesharing system The reasons people use bikesharing vary biking is the mode of transport for 3 % had been introduced, 96 % of its considerably. In some cities, people who of all rides; and in last 5 years there was users noted that they had never might otherwise use their own bicycle for a 50 % raise in this number. Yes, we do ridden a bike in town before. commuting do not do so because of con- have a hilly terrain, but it is not like the cerns about theft or vandalism. In addi- city center is on the top of Mount Everest Rekola: community bikesharing Pink bicycles on the streets, bicycles for all

hat can you do when you no “Rekola system requires no parking turns out, pink bikes are easy to spot and longer want to wait for the lockers, costly investments or tedious leg- better protected from theft. Wcity council to offer you bikes islation changes” says system founder Vit „No secondary registration is needed in a city? The startup business called Jezek when recounting its benefits. In- for those wishing to use our bikes in all Rekola decided to take matters in their spired by similar systems from abroad, cities covered by the Rekola sytem, which own hands and simply put bikes in the JITKA JANŮ PHOTO: Vit and his brother Filip created a bike- enables them to avoid costs connected with street…and it caught on! The Bike shar- sharing system free of any lengthy bu- city transportation,“ says Lukáš Houser, ing system called Rekola has been in use reaucratic procedures. Thanks to crow- project coordinator in Brno. For as little in the cities of Brno and Olomouc since funding, they managed to raise enough as 1000 CKZ a year, or 200 a month, us- May 2014, and in Prague even longer… resources to purchase the first set of bi- ers are able to choose from all kinds of since 2013. Thanks to Rekola, which typ- cycles, including all safety accessories, bicycles, including city bikes, road bikes ically uses pink painted bicycles, you and to develop online applications. As a or trekking bikes. All necessary informa- can pick a bike on the street and drop result, to this day in Prague alone there tion, including registration, available on it wherever you want close to your desti- are more than 40 bicycles and foot pro- www.rekola.cz . nation. All one needs to do is to register pelled scooters. No more excuses such as parking on in the system. Shortly after that you are As for in the city of Brno; there are the streets is an invitation to theft! or no able to access a special online applica- 15 regular bicycles and one bicycle built time and money for repairs when the tion providing you with the immediate for two available. And there are more on bike breaks down… Rekola takes care location of all bikes, including a special their way. And if you want to know why for all of that and more! code to unlock them. all the bikes are painted pink? Well, as it Anna Bromová 02 / 2014 Mobility 2014 Mobility Planning 3 A Sustainable Urban Mobility Plan for Brno Brno is preparing a plan projecting transport into the year 2030; this plan favors walking, cycling and public transport PHOTO: NADACE PARTNERSTVÍ NADACE PHOTO:

obility within the city is one of In doing so, Brno follows two other When planning the mobility within posed into the plan and mostly in the the key issues that affects the Czech cities – Opava and Ostrava which a city, people are the main focus. To cre- proposal part which produces a set of Mdaily lives of residents in the has already started the process. They Sustainable Urban ate a truly functional system with broad projects to be implemented in an exact city of Brno. Mobility does not mean asked themselves and inhabitants the public support the actual views of Br- time line. only the transport of people to work, essential question. If you imagine your Mobility Plan is meant no residents, on the traffic situation, are The objectives and the first results schools, or to shopping and leisure city in 20 years, what would you like it to satisfy the mobility highly important. For one thing, do not of analytical part are planned to be dis- places; Mobility considers the transport to look like? be surprised when you will be asked in cussed at the turn of the year. However of goods and cover as well the issue of Preparing Sustainable Urban Mobil- needs of people and the street one day about your opinions on you can yet follow the website of Civitas parking. Therefore, the City of Brno de- ity Plans means simply collecting data Brno transport and the quality of living Brno project www.civitas.brno.cz in cided to prepare a plan for sustainable about transport, air quality, demograph- businesses today and in Brno. It is going to be a public opinion which Brno is involved; here you can urban mobility (the SUMP), a comics etc. and projecting current and future poll to bring ideas and opinions to Brno check current information about the prehensive document, which aims to trends in these fields. All this is done to tomorrow. representatives. sustainable urban mobility plan. This create a transport system that provides satisfy the mobility needs of people and Furthermore, this plan is going to page serves as well as a source of pres- optimal conditions for the sustainable businesses today and tomorrow. And be continuously discussed with public ent information about traffic in Brno, mobility of persons with regard to the mostly, this approach is aimed to address and businesses in the form of round transport planner. transport needs of large enterprises in all modes and forms of transport in cities tables and public discussions. Com- So what would you like Brno to look Brno. and their surrounding area. ments from the public will be com- like in 20 years?  Technology park is expanding

esides IBM, there are currently 16 international programs focused on ad- Public transportation to replace cars companies located in the campus vanced materials, nanotechnology and as the most common means of transport Barea of Technology Park. These micro technology, communication and to work. The public transport lines to the companies are located in the western control technologies. These two new Technology Park will be able to meet the part of the Technology Park (zones A projects will increase the number of demand at peak times. Frequency of and B). The most important employ- employees by an additional 200-300 lines to correspond to the schedule of ers include IBM (3700 employees), FEI people (CEITEC) and 96 people (AD- working hours and the academic year. and Motorola. You may have also no- MAs). Defined separate bicycle lanes, which ticed that there is huge development on Yet with the current number of are connected to the network of cycle the other side of the Technology Park students arriving daily the capacity of routes around the Technology Park. Bi- – the Central Zone is under construc- transport links and parking is already cycle sharing system is implemented and tion right now with planned completion saturated. By the growing number of carpooling is an attractive option for em- in 2014. Central zone will be offering employees the transport to the Technol- ployees to travel to work. an expected increase of approximately ogy Park will certainly represent a big Of course to transform the vision into 800 employees. Some of companies lo- challenge. Therefore our concern should reality will take time and the involvement cated in the western part are expanding be to reduce all unnecessary transport New premises within the Technology Park area ready to be opened at the end of Brno city is essential. Therefore a co- to new buildings in the Central zone, and to promote sustainable friendly of summer 2014. PHOTO: NADACE PARTNERSTVÍ operation with key actors in Brno, such therefore there will be additional flows modes of transport such as biking, car as the Municipality of the City of Brno, of employees commuting from one side sharing, walking, and the use of public Brno Public Transport Company, a com- to the other. transport. pany Kordis etc. was established and the Outside the Central zone there are established. This group meets regu- peak hours. This helped to ease the working group started to negotiate about two other important projects being larly to discuss the process of imple- overcrowded lines which were com- changes in cycling conditions for com- undertaken by the Brno University of The mobility group progress menting various measures. Increase mon place before. muting to the park. With the involvement Technology. They are CEITEC – Cen- as of 2013 in frequency of public transport lines, of key actors in the process of changing tral European Institute of Technology In order to face the challenges relat- connection to cycling tracks, solving attitudes towards the common planning and ADMAs – Research institute of ed to improving traffic conditions for parking problems and safety are of the Vision of the mobility and implementation of transport we can the Faculty of Civil Engineering for commuters, the working group con- highest concern and on the top of mo- working group get closer to a more efficient and enjoyable advanced building materials, design sisting of representatives from IBM, bility groups agenda. The first success The mobility working group agreed on trips of the employees to work, reduced and technology. Both of these projects Y Soft Corporation, South Moravian occurred in December 2013 with the the following common vision for mobil- emissions from transport, health preven- will include research laboratories and Innovation Centre and Motorola was addition of new buses for No 53 in ity within the Czech Technology Park: tion and improved quality of life.  02 / 2014 4 Bike to Work Mobility 2014 Bike to Work Competition in Brno Four Times Around the Globe!

hroughout May, close to 1000 bik- from IBM were AuGloDep with 65,1% ers from Brno and the surround- of rides. SinistroCycle which reached Ting area competed in the popular This year campaign 56,1% of all rides in May by bike and nationwide competition Bike to Work. Fire wasps team which made 52,6% of Results? 171,183 kilometers in the sad- attracted close to rides by bike. Congratulations! There dle; which is more than four times the 1000 bikers who was a lot of competition and although circumference of the Earth. the IBM groups did very well, we still The major goal of Bike to Work is to have a lot of practice to do in order to

PHOTO: NADACE PARTNERSTVÍ NADACE PHOTO: cycled 171,183 promote sustainable transport issues by catch up to Hospital Brno wich accom- encouraging employees to make their kilometres. plished 100% rides. daily commute to work on bicycles. Be- The event also contained a photo com- side that, the event represents fun – every petition dedicated exclusively to IBM em- year, event organizers give away dozens ployees. As a result, four IBM people were of prizes to reward participants for their rewarded for their cycling efforts by a brand efforts; with the biggest prize being two new cycling jersey or cycling helmets. new brand bikes worth over 25,000 each. So get inspired from your colleagues And what about IBM? The teams ac- and register for the next year Bike to tually did quite well! The best 3 teams Work! 

Results Photo contest Did you know?

Most kilometers cycled NUMBER OF PARTICIPATING The team which cycled the most kilometers on average; one person in the team was awarded. The winner – team Thermoservis-Transport cycled on EMPLOYEES ALL AROUND average an unbelievable 1,036 km. The best IBM team AuGloDep biked

5758 19 CZECH CITIES wonderful 800 km together and on average 200 km each of team members! Best proposal of cycling measure NUMBER OF PARTICIPATING IBM A total of 12 people signed in this category with their proposals for im- EMPLOYEES provements in the Brno sites as to how the place could be more friendly to 30 cyclists. A jury composed of representatives from the Nadace Partnerství and the NGO Brnonakole chose the best proposal which was submitted by Lukáš Černý defining one new lane for bicycles, public transport and taxi on the street Kotlářská and Sportovní. NUMBER OF IBM REGISTERED 10 TEAMS

Brno Site Operations Team

NUMBER OF REGISTERED COMPANIES IN BRNO 168

TOTAL NUMBER OF KILOMETERS 171 183 CYCLED IN BRNO Bike employer of the year One participant from any of the registered companies had the opportunity NUMBER IN TONS to evaluate their employer using the questionnaire on the websitedoprace- nakole.net. Those measures which were evaluated were: if an employer offers OF CO SAVED IN BRNO 2 24 company bikes; whether employees have the opportunity to take a shower after arrival to work; or if the company offers a secure parking for bikes.

The winners were as follows: NUMBER OF IBM 1st place: Thermoservis-Transport Rafael Leite: Early shift starts early 2nd place: Red Hat TEAMS’ RIDES 477 3rd place: ADOS, alternative transportation study

Regularity – the main team category

The main category of the campaign consisted of regularity biking to work. Teams consisting of between 2 to 5 employees were supposed to travel during the month of May on average more than 2/3 of their commutes to work by bike. 99 teams out of 255 managed to do so and 40 of those teams were drawn during the closing ceremony and won prizes. Congratulations!

Petr Horak: Woods crisscross, clearings Ranking Name of team % of all rides to work by bike in May cat’n’dogs 105 AuGloDep 65,1 % 141 SinistroCycle 56,1 % 156–159 Fire wasps team 52,6 % Be creative 163 Los Šunkos 51,6 % 9 posts which creatively pictured theme bikes on their way to work were 179–182 Kololamy 45,3 % registered. A jury composed of representatives of the Nadace Partnerství and the NGO Brnonakole chose the team „Cyklošlapky“ from the the University 192–196 Hell on Wheels 42,1 % Hospital Bohunice with their comics from the heliport. 233–237 IBM velofficial 26,3 % Catalin Dandes: On the way to Soběšice 02 / 2014 Mobility 2014 Carpooling 5 Carpoolers control coming soon… Martin Humpola, IBM DC CE Brno Site Operations Manager and Aleš Boček, the founder of Djengo CZ reveal planned actions for carpool competition and checking carpoolers

AB: Definitely yes, as I have mentioned before, we do not compare saved FAQ Carpool kilometers, but instead we consider unique rides. What was the reason It seems that there is a misunderstand- for adding 36 additional ing about parking on reserved parking parking spots? spots after 9AM. Can you explain the Growth in usage; the number of conditions for that? parking places is adjusted to num- MH: The misunderstanding is prob- ber of daily “rides“ average. If there ably coming from changes – we are lis- is to be further growth in carpooling tening to feedback and so the rules have the number of parking slots will in- been changed since we introduced the crease again. program. Reserved parking places can be occupied by any driver (not necessarily Where can employees carpooler) after 9:00 AM. The current find information about process is always available here: https:// continuous results? Is there ibm.biz/BdFdRB any other option than the Details are on carpooling wiki on Site LCD panels at the reception Martin Humpola together with Aleš Boček discusses how carpooling worked during the workshop on company mobility Operations community: https://ibm. desks? management in May in Prague. PHOTO: NADACE PARTNERSTVÍ biz/BdDaWK At the moment this is the only place to be updated. We are trying to in- There is a lot of discussion about form winners about their new park- checking the justified use of carpool ing space each month but there are and parking spots. Do you already no continuous results just yet. What is the key message for carpooling AB: Decrease traffic and parking prob- check who uses the designated park- in IBM? lems as well as improve the working en- ing spots? MH: Well, this question has several After a few months vironment. MH: Right. This is a bit painful How are the winners aspects connected to it. But to make it I admit. As Djengo had no control of monthly carpool short… lets only look at the three main we went from an Why did you make the decision to re- that was “built-in“ , we had to create competition chosen? motivators that drive us to take these average 30 unique serve special parking places for car- a method on how to check this. How- It is number of unique carpooling initiatives: poolers? ever, as of June it is being checked on “rides“ per calendar month that is d The first motivator revolves around “rides“ per day to MH: Mainly for the first two reasons a regular basis. So far we are only re- used. The top 12 for each building the difficult parking situation in Tech- that I mentioned in the first question. I minding people and their managers are winners of the dedicated parking nology Park Brno (TPB). Since there about 90. That’s solid think it is only fair to encourage those to fix this asap. slot for next month while the counter are no more parking spaces available, who are trying to make a difference. From August, any discrepancy be- is “resets“ to 0 every month. the only way is to reduce the amount growth and great In the future there could be even more tween Djengo and Attendance will re- of cars coming to TPB is if more peo- potential for the places reserved in each building garage. sult in a parking ban for 3 months as ple carpool. Actually – it is being closely monitored it will be considered a misuse of the Do you plan to check d Second is IBM’s Green Initiative www. future. and it will all depends on how much our system. arriving cars personally on ibm.com/ibm/environment/index. people are actually carpooling. I’d like to ask everybody to be care- the spot? shtml . Even though carpooling is not ful and apply common sense – you can This is already being done at least an IBM global program, it still makes How do you rate the level of accep- only have a ride in Djengo if you really twice a week on random days. a difference on local scale (especially tance/adoption of carpooling by IBM carpooled that day. considering the number of cars in TPB). employees? d Last but not least; there is a social as- MH: As with every new thing, the Do you think carpooling should be an pect to carpooling. You can meet peo- start is always difficult. After a few attractive option for people who do not ple, make new friends or just broaden months we went from an average 30 have a car? Invitation to workshop your horizon by speaking with some- unique “rides“ per day to about 90. That’s MH: I believe so, it is usually fast- body working on different account or solid growth and great potential for the er, more comfortable. Cheaper in most in other competency. future. cases. We can’t underestimate the social The number of carpooling users is AB: I can say “well”, because each aspect as well. still growing; and we would like to month we register higher number of AB: Because with carpooling they educate you on how to: Mobility Week new users. can travel by car. Save money, time and 7.–11. 10. 2013 stress. d register in Djengo? The winners of monthly carpool com- d find other carpoolers? petition are chosen on the basis of What are your ambitions for the future d we calculate daily shared rides? unique carpooling rides per month. use of carpooling? Does it mean that even people living MH: Grow! Go back to first question Participate in our workshop on close to IBM premises have the same and answer again – as we have limited carpooling and get all the answers. chance to get a parking spot as those number of parking slots, this is the only Number of IBM registrated carpoolers commuting from afar? way to “fit in“. August, 6th, MH: Yes. The commute to IBM by Thanks to all current carpoolers, I car from Brno-Lisen could take the appreciate the fact that it is you who are 4:30 PM – 5:30 PM same amount of time as from another driving the change in DC CE Brno! Meeting room: F0.14 city which is north of Brno, while the AB: For us is definitely upgraded ver- distance is completely different. sion of software and mobile app. 

many car owners. Also I remember IBM in order to win. In my team there who could plan false carpool rides but Mobility through the eyes of carpooler times when parking places where suf- are around 40 people and many of them would not use it in real. ficient. I think that the reason why it who commute from far away and those » Continuation from page 1 has changed is because we have higher carpool honestly. It is simple, they just Do you think that the solution might be position in Brno and also we are better find commuting expensive. On the other to have someone checking to see who paid, so they can afford it. But definitely hand, I also know people who come by does really park in these parking places is to park in front of the building or com- spread carpooling. I prefer positive mo- it is not because they would live further car from Skácelova. Thanks to the fre- for carpoolers? mute the other part of the way by shuttle. tivation instead of punishment. Check- from company. quency of rides they have chance to get Simple collection of plate numbers ing will be fine in Djengo application. To parking place guaranteed. I think, it is once per week and check in Djengo will “Do you want to park in IBM area be- avoid misusing by people who are not Do you perceive any limits in the idea bit controversial as these people should be sufficient. fore 9 AM? If yes…arrive at least 2 per- registered and don’t properly mark rides of carpooling? be motivated to go on foot. son in a car” – could you personally in the tool. Many people complained that they We would like to include an interview imagine such approach to IBM parking did not know whether they had to com- Have you ever come across cheating in on the topic of “mobility” in every edi- policy (or rather its approach to sup- Do you consider reserved parking plac- mute from far destinations to win or carpooling? tion of IBM Mobility Magazine. Who port carsharing)? Imagine that there es guaranteed to be a good motivation commute more frequently; this is not I have seen and I have been told by would you like to read an interview would even be a person checking the for people to get involved in carpool- written anywhere. And if it is so that my colleagues that some people park in with in the next magazine? parking lots to see if there are really ing? just number or rides is enough; we know places designated for carpoolers without I would like to read constructive feed- two people in a car? Absolutely! I remember when IBM how Czech people sometimes react to having any proven evidence of rides in back from people who don’t support this I cant imagine that as it is too strict started and in these times the car park these incentives – I guess some of them the carpool online system. Obviously it initiative; and to get more inputs for im- and unrealistic. Some people would start was empty the whole day, because there would consider commuting from their is not that monitored and checked. Per- provement which can lead to more visibil- work after 9 AM and this will not help to were not so many employees and not place of residence 5 minutes far from sonally I have not heard about anybody ity. No one in particular comes to mind.  02 / 2014 6 Safe routes to school Mobility 2014

Commuting with children to school We choose from Brno Cycle Chic Children and parents are involved in creating safe routes to school

difficult rules of safe motion in real traffic. Many parents drive children to school

because of concerns about their safety CHIC BRNO CYCLE PHOTO: and do not realize that such behavior only worsens the situation. It is clear that this kind of development is not sustainable in the long term. A possible way to defuse the problem PHOTO: NADACE PARTNERSTVÍ NADACE PHOTO: is offered by project “Safe Routes to School“, extended from Britain to many European countries, including the Czech Republic. In our country, the project is supported by Nadace Partnerství and almost 80 schools have been involved. The aim of the project is to create a safe environment, that is friendly towards children walking or biking to school. The project is carried out in all schools alike: children (on their own or with the help of parents) describe their journey to school and mark all sites around the school that are dangerous from their perspective into a special map. These figures are the bases low moving cars looking for a for creating a traffic engineering study parking space, noise, congestion, that proposes measures to eliminate risk Sconfusion, and exhaust gases… The number of areas. It’s extremely important, that the Children quickly getting out of the cars proposal is result of active cooperation of while other children are intertwining children regularly experts (traffic planners), public (parents, between vehicles or trying to quickly taken to school by children, teachers) and the municipality run across the street. Similar scenes posed measures – such as safe crossings, can be frequently seen every morning car by their parents, safety islands or speed bumps – are im- between seven and eight o’clock in vi- plemented step by step in cooperation cinities of schools in Brno. has increased with the municipality. The number of children regularly During 8 years of its existence in the taken to school by car by their parents, significantly in the Czech Republic, the project Safe Routes has increased significantly in the last fif- last fifteen years. to School has improved children’s traf- teen years. Harmful effects on the child’s fic safety in the vicinity of dozens of health and development has been proven: schools. Are you concerned about your children suffer from lack of exercise and children commuting to schools? Get in- lack of self-activity, they lose contact with volved in the program! Visit the website their surroundings and learn the more www.nazelenou.cz . 

Mobility beyond Czech borders. Foreigners make you feel at home. PHOTO: BRNO CYCLE CHIC BRNO CYCLE PHOTO: Are you new to Brno and need help with or finding any particular leisure activities? and organizes networking events for for- paperwork, registering a car, finding a doc- Make yourself at home with the Brno Ex- eigners living in Brno. For more informa- tor, setting up a small business, networking pat Centre. BEC provides free consulting tion, visit www.brnoexpatcentre.eu . 

Useful links

Information about carpooling parking https://ibm.biz/BdFdRB

Carpooling community IBM PHOTO: NADACE PARTNERSTVÍ NADACE PHOTO: Connections https://ibm.biz/BdDaWK

Link to carpooling software www.ibmdccebrno.djengo.net

Nakoleon Bike Ride www.nakoleon.cz

Information about European Mobility Week Discover Open Garden www.mobilityweek.eu ooperation between IBM and Na- of Art 26th-29th August 2014 or just dace Partnerství is not only about Day of World Games where your chil- Wonderful Brno map mobility issues. You as an IBM dren can practice English with quests www.use-it.travel/cities/ C detail/brno employee have an opportunity to par- from Great Britain, Congo and the mem- ticipate on diverse volunteering activi- bers of IBM talent team who will be in- ties such as children education in Open volved in the team of lecturers. In addi- Brno cycling maps Garden area or Czech-English transla- tion to the assistance program IBM www.brno.cz/mapy/ tions. For current volunteering oppor- talent team ensures that English-speaking cyklisticke-stezky tunities visit www.zapojimse.cz . Be- children understand the task. For more sides, those who are looking for activi- information and registration contact ties for children for the last days of [email protected], 773744471 or holidays can register children for a Week visit www.otevrenazahrada.cz/Akce . 

Magazine Mobility 2014 was elabored by Nadace Partnerství (Environmental Partnership Foundation) for IBM employees. Magazine is published quaterly. Authors: Markéta Fuchsová, Ondřej Lukáš, Irena Lištiaková, Marek Lahoda, Anna Bromová. Language corrections: David Belinko. Mobility 2014 Don’t hesitate to contact our redaction on [email protected] or [email protected]. For questions about carpooling: [email protected] or 3420 7756 / +420 513 067 756.