รายงานฉบับสมบูรณ (Final Report) โครงการศึกษาเพื่อกํา

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รายงานฉบับสมบูรณ (Final Report) โครงการศึกษาเพื่อกํา รายงานฉบับสมบูรณ (Final Report) อุตสาหกรรมเพลงและสิ่งบันทึกเสียง โครงการศึกษาเพื่อกําหนดยุทธศาสตรการเปดเสรี การคาบริการโสตทัศนและธุรกิจที่เกี่ยวเนื่อง เสนอ กรมเจรจาการคาระหวางประเทศ กระทรวงพาณิชย โดย ศูนยเทคโนโลยีอิเล็กทรอนิกสและคอมพิวเตอรแหงชาติ สํานักงานพัฒนาวิทยาศาสตรและเทคโนโลยีแหงชาติ กระทรวงวิทยาศาสตรและเทคโนโลยี เอกสารชุดนี้จัดทําขึ้นเพื่อประโยชนสาหรํ ับใหบริการแกหนวยงานผูวาจางศึกษาเทานั้น หามมิใหบุคคลใดก็ตามทําการลอกเลียน ทําซ้ํา เปลี่ยนแปลง อางองหริ ือเผยแพรสวนใดสวนหนึ่งหรือทั้งหมดแกบุคคลภายนอก โดยมิไดรับอนุญาตเปนลายลักษณอักษรโดยเด็ดขาด À”ƒª“Æ Ã∫ç” ª∏∫Ï” ª∏∏÷Á 1 ¡”øƒ»¬‡∆—‡∫»·∫笌Ÿ∂À”⃃¬flø∆®·∆¢ 1.1 ¢”ƒ•ç”ªƒ’¢”ƒ·À∂∏“…∫ꃗû售ºƒ—fl∏… 1-1 1.2 ¡”øƒ»¬£Œ®∆“¢ ¥—¢”ƒµÏ”fl∫’∫πŸƒ¢’©‚∫ŒŸ∂À”⃃¬flø∆®·∆¢ 1-4 1.3 ‡∫»·∫笢”ƒfl∂’ª·∂∏÷Áflø’Á¬£◊Ë∫£Œ®∂∆”µflø∆®µ’©’∏“∆ 1-5 ª∏∏÷Á 2 À∑”∫¡”øπŸƒ¢’©/ŒŸ∂À”⃃¬flø∆®‡∆—À’Á®ª“∫∏◊¢flÀ÷√®£Œ®ºƒ—fl∏…„∏√ 2.1 À∑”∫¡”øŒŸ∂À”⃃¬ 2-1 2.1.1 ·•ƒ®Àƒç”®ŒŸ∂À”⃃¬ 2-22 2.1.2 À∑”∫¡”ø‡∆—¬⁄∆•å”∂∆”µ 2-23 2.2 ∫·√ª”√ ¢Øì”√ ¢Øƒ—flª÷√ª ‡∆—Ã∫å»√®”∫∏÷Áfl¢÷Á√»£çŒ® 2-34 2.2.1 Ã∫å»√®”∫‡∆—Œ®•ê¢ƒ∂售 2-34 2.2.2 ¢Øì”√‡∆—¢Øƒ—flª√÷ª∏÷Áfl¢√÷Á»£çŒ® 2-35 2.3 ºƒ—flµÊ∫ºÆôÔ‡∆—ŒŸºÀƒƒ•£Œ®ŒŸ∂À”⃃¬flø∆®„∏√ 2-39 2.3.1 ºôÆÔ¢”ƒ∆—fl¬’µ∆’£À’∏π’Î 2-39 2.3.2 ŒŸºÀƒƒ•flƒÿÁŒ®¡” ” 2-40 2.3.3 ºôÆÔ¢”ƒfl£ç”∑◊®´åŒ®∏”®‚∫¢”ƒ·ß ¥”ºƒ—´”À“¬ø“∫πê 2-41 2.3.4 ¢”ƒ√ç”√•å”√ÃÿŒ¢”ƒflº∆÷Á√∫∂ç∫À“®¢µ“£Œ®…’∆ºÇ∫ÃÿŒ·ºƒµ’»fl¨Œƒê 2-41 2.3.5 ¢ƒ—‡À•»”¬∫’√¬£Œ®Ω⁄窃’·¡•∏÷Áflº∆÷Á√∫‡º∆® 2-41 2.4 ‡∫»∏”®¢”ƒÀå®flÀƒ’¬ŒŸ∂À”⃃¬flø∆®„∏√ 2-41 2.4.1 flƒå®‡¢çºÆôÔ¢”ƒ∆—fl¬µ’∆’£À’∏π’Î 2-41 2.4.2 Àƒç”®flÀƒ’¬ª∏ª”∏¢”ƒƒ»¬∂“»¢∫“£Œ®Ω⁄纃—¢Œª¢”ƒ‡∆—Ã∫å»√®”∫ 2-42 ∏÷Áfl¢÷Á√»£çŒ® ÀƒŸº‡∫»·∫笡”»—ŒŸ∂À”⃃¬flø∆®„∏√ 2-42 ª∏∏÷Á 3 À∑”∫¡”øπŸƒ¢’©/ŒŸ∂À”⃃¬flø∆®‡∆—À’Á®ª“∫∏◊¢flÀ÷√®£Œ®ºƒ—fl∏…ÀÓ±Œfl¬ƒ’¢” 3.1 À∑”∫¡”øŒŸ∂À”⃃¬ 3-1 3.1.1 ·•ƒ®Àƒç”®ŒŸ∂À”⃃¬ 3-1 3.1.2 À∑”∫¡”ø‡∆—¬⁄∆•å”∂∆”µ 3-18 3.2 ∫·√ª”√ ¢Øì”√ ¢Øƒ—flª÷√ª ‡∆—Ã∫å»√®”∫∏÷Áfl¢÷Á√»£çŒ® 3-33 3.2.1 Ã∫å»√®”∫‡∆—Œ®•ê¢ƒ∂售 ∏÷Áfl¢÷Á√»£çŒ® 3-33 3.2.2 ¢Øì”√¡”√‚∫ºƒ—fl∏… 3-37 3.2.3 ∫·√ª”√/¬”∂ƒ¢”ƒ∏÷Áfl¢÷Á√»£çŒ® 3-38 3.3 ŒŸºÀƒƒ•∏”®¢”ƒ•ç”ÀϔÓªΩ⁄纃—¢Œª¢”ƒ∂å”®ºƒ—fl∏… 3-40 3.3.1 ºôÆÔ¢”ƒ∆—fl¬’µ∆’£À’∏π’Î 3-40 3.3.2 ¢”ƒ•ƒŒ®∂∆”µ£Œ®¢∆Ÿå¬•å”√flø∆®ƒ”√‚ÃÆå Big Four 3-41 4 À∑”∫¡”øπŸƒ¢’©/ŒŸ∂À”⃃¬flø∆®‡∆—À’Á®ª“∫∏◊¢flÀ÷√®£Œ®ºƒ—fl∏…惓Á®fl…À 4.1 À∑”∫¡”øŒŸ∂À”⃃¬ 4-1 4.1.1 ·•ƒ®Àƒç”®ŒŸ∂À”⃃¬ 4-1 4.1.2 À∑”∫¡”ø‡∆—¬⁄∆•å”∂∆”µ 4-15 4.2 ∫·√ª”√ ¢Øì”√ ¢Øƒ—flª÷√ª ‡∆—Ã∫å»√®”∫∏÷Áfl¢÷Á√»£çŒ® 4-25 4.2.1 Ã∫å»√®”∫‡∆—Œ®•ê¢ƒ∂售 ∏÷Áfl¢÷Á√»£çŒ® 4-25 4.2.2 ¢Øì”√ ¢Øƒ—flª÷√ª∏÷Áfl¢÷Á√»£çŒ®¢“ªŒŸ∂À”⃃¬flø∆®£Œ®ºƒ—fl∏…惓Á®fl…À 4-30 4.3 ŒŸºÀƒƒ•∏”®¢”ƒ•ç”ÀϔÓªΩ⁄纃—¢Œª¢”ƒ∂å”®ºƒ—fl∏… 4-33 4.3.1 ºôÆÔ¢”ƒ∆—fl¬’µ∆’£À’∏π’Î 4-33 4.3.2 ¢”ƒ©ç”®‡ƒ®®”∫∂å”®´”∂’ 4-33 4.3.3 ¢”ƒ¢Ï”Ã∫µ·•»∂ç”flø∆® (The Radio Quota Law) 4-34 ª∏∏÷Á 5 À∑”∫¡”øπŸƒ¢’©/ŒŸ∂À”⃃¬flø∆®‡∆—À’Á®ª“∫∏◊¢flÀ÷√®£Œ®ºƒ—fl∏…ŒŒÀfl∂ƒfl∆÷√ 5.1 À∑”∫¡”øŒŸ∂À”⃃¬ 5-1 5.1.1 ·•ƒ®Àƒç”®ŒŸ∂À”⃃¬ 5-1 5.1.2 À∑”∫¡”ø‡∆—¬⁄∆•å”∂∆”µ 5-13 5.2 ∫·√ª”√ ¢Øì”√ ¢Øƒ—flª÷√ª ‡∆—Ã∫å»√®”∫∏÷Áfl¢÷Á√»£çŒ® 5-23 5.2.1 Ã∫å»√®”∫‡∆—Œ®•ê¢ƒ∂售 ∏÷Áfl¢÷Á√»£çŒ® 5-23 5.2.2 ¢Øì”√ ¢Øƒ—flª÷√ª∏÷Áfl¢÷Á√»£çŒ®¢“ªŒŸ∂À”⃃¬flø∆®£Œ®ºƒ—fl∏… 5-25 ŒŒÀfl∂ƒfl∆÷√ 5.3 ŒŸºÀƒƒ•∏”®¢”ƒ•ç”ÀϔÓªΩ⁄纃—¢Œª¢”ƒ∂å”®ºƒ—fl∏… 5-28 ª∏∏÷Á 6 À∑”∫¡”øπŸƒ¢’©/ŒŸ∂À”⃃¬flø∆®‡∆—À’Á®ª“∫∏◊¢flÀ÷√®£Œ®ºƒ—fl∏…Æ÷ÁºŸá∫ 6.1 À∑”∫¡”øŒŸ∂À”⃃¬ 6-1 6.1.1 ·•ƒ®Àƒç”®ŒŸ∂À”⃃¬ 6-1 6.1.2 À∑”∫¡”ø‡∆—¬⁄∆•å”∂∆”µ 6-10 6.2 ∫·√ª”√ ¢Øì”√ ¢Øƒ—flª÷√ª ‡∆—Ã∫å»√®”∫∏÷Áfl¢÷Á√»£çŒ® 6-24 6.2.1 Ã∫å»√®”∫‡∆—Œ®•ê¢ƒ∂售 ∏÷Áfl¢÷Á√»£çŒ® 6-24 6.2.2 ¢Øì”√∏÷Áfl¢√÷Á»£çŒ® 6-28 6.2.3 ∫·√ª”√/¬”∂ƒ¢”ƒ∏÷Áfl¢÷Á√»£çŒ® 6-29 6.3 ŒŸºÀƒƒ•∏”®¢”ƒ•ç”ÀϔÓªΩ⁄纃—¢Œª¢”ƒ∂å”®ºƒ—fl∏… 6-30 6.3.1 ºôÆÔ¢”ƒ∆—fl¬’µ∆’£À’∏π’Î 6-30 6.3.2 ºôÆÔµ”ç∫•»”¬‡∂¢∂”å®∏”®»“≥∫πƒƒ¬ 6-31 6.3.3 ¢”ƒ•ƒŒ®∂∆”µ£Œ®¢∆Ÿå¬•å”√flø∆®ƒ”√‚ÃÆå Big Four 6-31 7 À∑”∫¡”øπŸƒ¢’©/ŒŸ∂À”⃃¬flø∆®‡∆—À’Á®ª“∫∏◊¢flÀ÷√®£Œ®ºƒ—fl∏…fl¢”Ã∆÷ 7.1 À∑”∫¡”øŒŸ∂À”⃃¬ 7-1 7.1.1 ·•ƒ®Àƒç”®ŒŸ∂À”⃃¬ 7-1 7.1.2 À∑”∫¡”ø‡∆—¬⁄∆•å”∂∆”µ 7-7 7.2 ∫·√ª”√ ¢Øì”√ ¢Øƒ—flª÷√ª ‡∆—Ã∫å»√®”∫∏÷Áfl¢÷Á√»£çŒ® 7-12 7.2.1 Ã∫å»√®”∫∏÷Áfl¢√÷Á»£çŒ® 7-12 7.2.2 ¢Øì”√ƒ—µ“ªºƒ—fl∏… 7-14 7.2.3 ∫·√ª”√/¬”∂ƒ¢”ƒ∏÷Áfl¢÷Á√»£çŒ® 7-15 7.3 ŒŸºÀƒƒ•∏”®¢”ƒ•ç”ÀϔÓªΩ⁄纃—¢Œª¢”ƒ∂å”®ºƒ—fl∏… 7-16 7.3.1 ºôÆÔ¢”ƒ∆—fl¬’µ∆’£À’∏π’Î 7-16 7.3.2 ¢”ƒ•ƒŒ®∂∆”µ·µ√Ω⁄纃—¢Œª¢”ƒƒ”√‚ÃÆ¡å”√‚∫ºƒ—fl∏… 7-16 7.3.3 ºôÆÔµ”ç∫•»”¬‡∂¢∂”宵ç”∫»“≥∫πƒƒ¬ 7-16 7.3.4 ¢”ƒ¢Ï”Ã∫µ Foreign Content Quotas 7-17 ª∏∏÷Á 8 À∑”∫¡”øπŸƒ¢’©/ŒŸ∂À”⃃¬flø∆®‡∆—À’Á®ª“∫∏◊¢flÀ÷√®£Œ®ºƒ—fl∏…Œ’∫flµ÷√ 8.1 À∑”∫¡”øŒŸ∂À”⃃¬ 8-1 8.1.1 ·•ƒ®Àƒç”®ŒŸ∂À”⃃¬ 8-1 8.1.2 À∑”∫¡”ø‡∆—¬⁄∆•å”∂∆”µ 8-8 8.2 ∫·√ª”√ ¢Øì”√ ¢Øƒ—flª÷√ª ‡∆—Ã∫å»√®”∫∏÷Áfl¢÷Á√»£çŒ® 8-13 8.2.1 Ã∫å»√®”∫∏÷Áfl¢√÷Á»£çŒ® 8-13 8.2.2 ¢Øì”√ƒ—µ“ªºƒ—fl∏… 8-14 8.2.3 ∫·√ª”√/¬”∂ƒ¢”ƒ∏÷Áfl¢÷Á√»£çŒ® 8-15 8.3 ŒŸºÀƒƒ•∏”®¢”ƒ•ç”ÀϔÓªΩ⁄纃—¢Œª¢”ƒ∂å”®ºƒ—fl∏… 8-15 8.3.1 ºôÆÔ¢”ƒ∆—fl¬’µ∆’£À’∏π’Î 8-15 8.3.2 ºôÆÔµ”ç∫•»”¬‡∂¢∂”宵ç”∫»“≥∫πƒƒ¬ 8-16 8.3.3 ∂∆”µflø∆®Àå»∫‚ÃÆåflºõ∫flø∆®ºƒ—¢Œª¡”ø√∫∂ƒêflºõ∫Ã∆“¢ 8-16 8.3.4 ¡”•ƒ“±fl£ç”¬”•»ª•Ÿ¬¢”ƒµÏ”fl∫’∫πŸƒ¢©’Àå»∫‚ÃÆ å 8-16 9 ª∏»’fl•ƒ”—Ãêflºƒ÷√ªfl∏÷√ªÀ∑”∫¡”ø/£÷µ•»”¬À”¬”ƒ∑‚∫¢”ƒ‡£å®£“∫ £Œ®ŒŸ∂À”⃃¬flø∆®‡∆—À’Á®ª“∫∏◊¢flÀ÷√®£Œ®ºƒ—fl∏…„∏√‡∆—ºƒ—fl∏…•⁄åfl©ƒ"” 9.1 ¢”ƒ»’fl•ƒ”—ÃêÀ∑”∫¡”øŒŸ∂À”⃃¬flø∆® 9-1 9.1.1 »’fl•ƒ”—Ãêfl´’®flºƒ÷√ªfl∏√÷ª·•ƒ®Àƒç”®ŒŸ∂À”⃃¬flø∆® 9-1 9.1.2 ¬⁄∆•å”ŒŸ∂À”⃃¬flø∆® 9-7 9.1.3 ¢∆√Ÿ∏πꢔƒ‡£å®£“∫ 9-12 9.2 ¢”ƒ»’fl•ƒ”—Ãê¢Øƒ—flª√÷ª‡∆—¢”ƒ¢Ï”¢“ªµ⁄‡∆¡”√‚∫ºƒ—fl∏… 9-16 9.2.1 ¢Øì”√∆’£À’∏π’ΣŒ®„∏√√“®„¬å¬÷¢”ƒ¢∆å”»∑◊®¢”ƒ•Ÿç¬•ƒŒ®∆’£À’∏π’Î∏÷Á 9-16 fl¢÷Á√»¢“ª„¿∆êflø∆®µ’©’∏∆“ 9.2.2 ∫·√ª”√Àå®flÀƒ’¬ŒŸ∂À”⃃¬flø∆® 9-17 9.2.3 Ã∫å»√®”∫∏÷Á∏Ï”Ã∫ç”∏ƒ÷Á“ªΩ’µ´ŒªŒŸ∂À”⃃¬flø∆®‡∆—À’Á®ª“∫∏¢◊flÀ÷√® 9-18 9.2.4 ¢”ƒÀ∫“ªÀ∫Ÿ∫µç”∫¢”ƒfl®’∫©”¢¡”•ƒ“± 9-22 9.3 ¢”ƒ»’fl•ƒ”—Ã꺃—flµÊ∫∏”®µç”∫»“≥∫πƒƒ¬ 9-23 9.3.1 »“≥∫πƒƒ¬µç”∫¡” ” 9-23 9.3.2 »“≥∫πƒƒ¬∏”®µç”∫…”À∫” 9-24 9.3.3 •å”∫’√¬‡∆—»’∑÷´»÷’∂ 9-24 9.4 »’fl•ƒ”—Ãfl꺃÷√ªfl∏÷√ªΩ∆¢ƒ—∏ª£Œ®¬”∂ƒ¢”ƒÀå®flÀƒ’¬‡∆—¬”∂ƒ¢”ƒ¢Ï”¢“ªµ⁄‡∆ 9-25 ∂匌Ÿ∂À”⃃¬flø∆®„∏√ 9.4.1 ¬”∂ƒ¢”ƒÀå®flÀƒ’¬ 9-25 9.4.2 ¬”∂ƒ¢”ƒ¢Ï”¢“ªµ⁄‡∆¡”√‚∫ºƒ—fl∏… 9-27 ª∏∏÷Á 10 ª∏»’fl•ƒ”—ÃêΩ∆¢ƒ—∏ª©”¢¢”ƒflºÇµflÀƒ÷ŒŸ∂À”⃃¬flø∆®‡∆—À’Á®ª“∫∏◊¢flÀ÷√® 10.1 Ω∆¢ƒ—∏ª£Œ®¢”ƒflºÇµflÀƒ÷∏÷Áfl¢÷Á√»£çŒ®¢“ªŒŸ∂À”⃃¬flø∆®‡∆—À’Á®ª“∫∏◊¢flÀ÷√® 10-2 ¡”√‚∂碃Œª WTO 10.1.1 ºƒ—flµÊ∫•»”¬ŒåŒ∫„û∏”®»“≥∫πƒƒ¬¢“ª¬”∂ƒ¢”ƒ¡”√‚∫ºƒ—fl∏… 10-3 10.1.2 ºƒ—flµÊ∫∏”®µç”∫»≥“∫πƒƒ¬‡∆—•»”¬„µçflºƒ√÷ª·µ√flºƒ÷√ªfl∏÷√ª 10-5 (Comparative Advantage) £Œ®ŒŸ∂À”⃃¬flø∆®‡∆—À’Á®ª“∫∏◊¢flÀ÷√® 10.1.3 ¢”ƒfl¢ŒÿËÃ∫Ÿ∫¢∫“£Œ®À’∫•ç”»“≥∫πƒƒ¬¢“ª•»”¬„µfl纃÷√ª·µ√flºƒ√÷ªfl∏÷√ª 10-6 10.1.4 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