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UNIVERSE OF POSSIBILITIES

2014 ANNUAL REPORT 2014 ANNUAL REPORT | TABLE OF CONTENTS

Table of contents 2 Letter from H. Robert Horvitz, Chair 4 Letter from Maya Ajmera, President

6 Society for Science & the Public

8 Intel Science Talent Search

10 Intel International Science and Engineering Fair

12 Broadcom MASTERS

Science Play and Research Kit 14 16 The Future: Powered by Fiction 17 SSP Fellowship 18 Alumni

20 Science News

24 Science News for Students

Financials VIRTUAL UNIVERSE 26 (cover) Gravity shapes an elaborate web of galaxies (pink), 30 Donors hydrogen gas (orange) and dark matter (blue) in this simulation Board of Trustees of the universe released in May 38 WHIRLPOOL IN THE REEF Coral polyps (pink) use tiny hairs to churn sur- 2014. Science News coverage rounding waters, as this award-winning visualization reveals. Whirlpools, depicted included analysis and a video. 39 Executive Team and Staff with blue and yellow lines, might deliver nutrients to the coral. bit.ly/1HRCjmi bit.ly/SN_galaxies

2014 ANNUAL REPORT 1 2014 ANNUAL REPORT | LETTER FROM H. ROBERT HORVITZ

t is a great honor to serve as the Chair of the Society’s Board of Trustees during such an exciting time. I am happy to introduce this 2014 annual report, a first for the Society, Iwhich shares a comprehensive picture of the universe of our organization with you, our dedicated supporters. As someone who has served on the Board of Trustees for nine years, I am excited about the possibilities that Maya Ajmera, our new President, CEO and Publisher, brings to the Soci- ety. A proven social entrepreneur and true visionary, Maya joined the Society in August 2014. Her history as an alumna of the Westinghouse Science Talent Search and as the founder of The Global Fund for Children makes her an exceptional fit to lead the Society into the future. The transition to a new leader was seamless, in large part because of the hard work of Chief Development and Communications Officer Rick Bates, who served as interim CEO and whose presence allowed the Trustees time to conduct our leadership search with confidence. I thank Rick and greatly appreciate his dedication to the Society. I want to deeply acknowledge the service, wisdom and loyal support of Robert Fri, a former Trustee who passed away in October. Bob served as a Trustee for 22 years, and we miss him greatly. I also want to thank Jennifer Yruegas (STS 1992, ISEF 1991, 1992), who retired as a Trustee after serving with distinction since 2004. The Society welcomed Sean B. Carroll to its Board of Trustees in 2014. Sean is the Vice President for Science Education at the Howard Hughes Medical Institute and Professor of Molecular , Genetics and Medical Genetics at the University of Wisconsin–Madison. I know that Sean’s expertise will be a great addition to the Board, and I look forward to continuing to work with him. As you will see in this report, the Society is located within a universe of possibilities. We will continue to focus on our core vision — to promote the understanding and appre- ciation of science and the vital role that science plays in advancement. In short, to inform, educate and inspire. We are exploring bold new ways to better fulfill that mission. Our work, now and in the future, is made possible by the generous support of you, our donors, alumni, subscribing members and readers. Thank you for all that you do to help the Society and for helping us promote science in this country and the world.

With best wishes,

H. Robert Horvitz Chair, Board of Trustees Nobel Prize in Medicine or Physiology, 2002 Professor of Biology, Massachusetts Institute of Technology Investigator, Howard Hughes Medical Institute Investigator, McGovern Institute NEURAL CONNECTIONS This top-down view of a mouse’s brain shows how networking neurons create distinct brain regions, marked by different colors. Science News has reported on cutting-edge research that could lead to treatments for neural disorders. bit.ly/SN_brain

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rom the time I began doing research in a botany lab as a curious 13-year-old, I’ve been a science fair junkie, drawn by the amazement of discovering new things in the Fworld around me, and, as often happens, within myself. In August 2014, my urge to explore new possibilities led me to Society for Science & the Public. As an alumna of the Westinghouse Science Talent Search, it is a genuine honor to serve this distinguished and dynamic community as the Society’s President & CEO and Publisher of the award-winning magazine Science News. Organizations, as well as people, need to be curious and continue to reach upward. In 2014, the Society not only continued to thrive, but excelled. We distributed an all-time high amount of awards at our competitions, had more than 3.5 million people access the Society through our social media channels, published award-winning articles in Science News and much more. The Society continues to ensure that people around the world have access to accurate science news and that young people have the support they need to become the next generation of innovative scientists. In the coming year, we will build upon this globally-recognized and respected work to find new pathways to engage and encourage young people to find their own universe of possibilities. The Society will continue to run and expand our roster of prestigious science competitions, reach a broader audience through the Science News Media Group and fur- ther inform, educate and inspire the general public about the importance of science. I want to personally thank the Society’s Trustees for their guidance and wisdom. I am incredibly grateful to an extraordinary staff who make it all happen, especially to the “Look up at the stars executive team. Their leadership and hard work made my transition to the Society incred- and not down at your ibly smooth. feet. Try to make sense We will not cease looking for opportunities to expand our work to a growing world- of what you see, and wide community while energizing research, learning and action. And we will never cease wonder about what being curious. We will embrace with excitement and wonder the universe of possibilities makes the universe our work entails. exist. Be curious.” None of this would be possible without your generous support. We look forward Stephen Hawking to continuing to connect with you in 2015. Thank you for all that you do to ensure the Society’s success and impact.

With best wishes,

Maya Ajmera President & CEO Publisher, Science News 1985 Science Talent Search

BEHOLD A BLACK HOLE Hot gas orbits faster and fast- er as it gets pulled toward a black hole in this simulation. At the center is the point of no return: the event horizon, the subject of an award-winning Science News story. bit.ly/SN_blackhole

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GLOW FROM ABOVE Earth’s magnetic field trans- forms electrons from the sun into beautiful auroras like this one, seen above Kirkjufell Mountain in Iceland. Scientists are still figuring out the processes that produce these color- ful sky displays at high latitudes. bit.ly/SN_aurora

The Society’s universe of possibilities Society for Science & the Public (SSP) is a nonprofit 501(c)(3) and the public in science. the latest science research to the public through a news Fair, formerly the National Science Fair; and Broadcom membership organization dedicated to public engagement Since 1921, the Society has conveyed the excitement service for reporters. Science News (SN) has been published by MASTERS (Math, Applied Science, Technology and Engineer- in scientific research and education. Our vision is to promote of science and research directly to the public through its the Society since 1922. In 2003, the Society launched Science ing for Rising Stars), formerly the Discovery Channel Young the understanding and appreciation of science and the vital award-winning publications and world-class science educa- News for Students (SNS), an online, freely accessible youth Scientist Challenge and SSP Middle School Program. role it plays in human advancement: to inform, educate and tion competitions. Edward W. Scripps, a renowned journalist, edition to SN. The Society is thrilled to present its first annual report. inspire. and William Emerson Ritter, a California zoologist, founded For decades, the Society has offered many of the most This achievement marks a new chapter for the organization The Society is proud to involve our global community the organization with the goal of keeping the public informed revered science education programs in the world: the Intel in working to bridge our publications with our education in the essential, ever-changing world of science. We strive to about scientific achievements. Science Talent Search, formerly the Westinghouse Science programs in order to share our work and mission as one inspire endless possibilities by engaging students, educators Scripps and Ritter accomplished their goal by distributing Talent Search; the Intel International Science and Engineering comprehensive organization.

2014 SSP Timeline

JANUARY 14 MARCH 11 APRIL 8 MAY 14 MAY 16 MAY 27 JUNE 28 AUGUST 6 OCTOBER 3 OCTOBER 28 Andrew Sessler, 1945 Eric S. Chen, 17, of San Manu Prakash, an Ten winners of The Nathan Han, 15, of Bos- Nine Society alumni Science News’ most The Society was Alexandra Witze won Holly Jackson, 14, of Science Talent Search, Diego, Calif., won the assistant professor of Future: Powered by ton, Mass., and a 2011 attended the fourth popular story of 2014, named a “Top a 2014 American San Jose, Calif., won the won an Enrico top award of $100,000 bioengineering at Fiction competition Broadcom MASTERS White House Science “Health risks of e-cig- Nonprofit” by Institute of Physics $25,000 Samueli Foun- Award for his outstand- for his research of Stanford University, and were announced and alumnus, won the top Fair where President arettes emerge,” was GreatNonprofits. Science Communica- dation Prize in honor of ing contributions to the potential new drugs his graduate student each received a $1,000 award of $75,000 at Obama honored win- published and received tions Award for her overall STEM excellence establishment of the to treat influenza. The George Korir won the award and had their the Intel International ners of the nation’s top nearly 500,000 views. Science News article on and for her study on beam-physics knowl- award was presented SPARK Competition’s science fiction pub- Science and Engineer- science competitions. magnetic dynamos. the strength and best edge base. by the Intel Foundation first place award of lished in a Tomorrow ing Fair for his project application of stitches at the Society’s annual $50,000 for the devel- Project anthology. “Characteristics of in sewing at the 2014 black-tie gala for the opment of a prototype Deleterious Broadcom MASTERS Intel Science Talent of an inexpensive “lab in Tumor Suppressor competition. Search. on a chip.” .”

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Original research from the best and brightest The Science Talent Search (STS), a program of Society for Sci- candidates for the treatment of influenza. Other research ence & the Public, launched in 1942 and is the nation’s oldest included a new model for the formation of rocks; a and most highly regarded pre-college science competition for fast-charging, low-cost supercapacitor to store energy; and high school seniors. a study on ways to use earthworms and biochars to improve In 2014, the Intel Science Talent Search received close to agricultural yields. Ray Kurzweil (STS 1965), Director of 1,800 applicants. Three hundred semifinalists were selected Engineering at Google, addressed the students as the and they and their schools were each awarded $1,000. Forty keynote speaker at the Alumni Dinner. Dr. Rajiv Shah, Ad- Intel STS finalists were selected to receive $7,500 and a trip to ministrator of the USAID, visited with finalists at the Public Washington, D.C., to compete for top awards, which were giv- Exhibition of Projects and was the keynote speaker at the en to ten students. The first place award of $100,000 went to Awards Gala. Students were received at the White House by Eric S. Chen, 17, of San Diego, Calif., who identified new drug President Obama, who greeted each finalist personally.

“Intel STS let me fall in love again with the most amazing side of science...and understand how important it is to question our world.” Anne Merrill 2014 Intel Science Talent Search Finalist

FINALISTS CELEBRATE 2014 Intel STS finalist Zarin Rahman (opposite); finalists meet President Obama at the White House (below)

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The world’s premier global science competition The Intel International Science and Engineering Fair (Intel more than 75 countries, regions and territories. The Los ISEF), a program of Society for Science & the Public, is the Angeles Local Arrangements Committee, comprised of more world’s largest international pre-college science compe- than 130 local individuals, partnered with the Society to re- tition. In 2014, millions of students competed in local and cruit volunteers, interpreters and more than 1,000 grand and school-sponsored science fairs with the winners going on to special award judges. The Society’s Education Outreach Day participate in the more than 440 SSP-affiliated fairs, including brought more than 3,000 local students from more than 50 more than 300 domestic fairs, 15 fairs from U.S. territories schools to participate in hands-on science, visit an engaging and more than 100 international fairs. From these fairs, the Expo Hall and meet finalists. best competitors win the opportunity to attend the Intel ISEF. Nathan Han, 15, of Boston, Mass., won the $75,000 The 2014 Intel ISEF, held in Los Angeles, Calif., was Gordon E. Moore Award for creating an artificial intelligence the largest fair in the Society’s history with more than 1,700 software tool to study mutations of the BRCA1 tumor sup- finalists (54 percent male/46 percent female) representing pressor , which has been linked to breast cancer.

“Having the opportunity to participate in Intel ISEF has opened up my eyes to a plethora of global issues that demand international attention. It has also fueled my interest in science, for learning new things and for seeking out solutions to any problem, big or small.” Sally Albright 2014 Intel International Science and Engineering Fair Finalist Winner of the Intel Foundation Cultural and Scientific Visit to China Award

FUTURE SCIENTISTS 2014 Intel ISEF finalist Daksh Dua of Delhi, India (opposite); Harry Paul, 2014 Intel ISEF Best of Engineer- ing: Materials and Bioengineering award winner, with his project “Growing Spine Im- plant and Test Method” (right); NASA, a Special Awards Organization, presented selected finalists with their awards (far right)

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Middle schoolers pursue their STEM passion Broadcom MASTERS (Math, Applied Science, Technology competed in hands-on team challenges in all fields of STEM. and Engineering for Rising Stars), a program of Society for Finalists met Eben Upton, the creator of the Raspberry Pi Science & the Public, is the premier national middle school low-cost computer, who gave the awards dinner keynote science and engineering competition. The program aims to address and taught the students how to program. At a special encourage thousands of talented sixth, seventh and eighth visit to the White House, the students met President Obama grade students at a critical age to pursue STEM fields and to and discussed the role that science plays in his administration find their passions through independent research projects. with Chief Technology Officer Megan Smith. In 2014, the program received more than 2,000 en- Finalist projects included a wildfire detection device, tries, the most in the competition’s history, from which 300 effects of oyster overharvesting and creating safer pass- semifinalists were selected. In October, 30 finalists traveled words with keystroke patterns. Holly Jackson, 14, of San to Washington, D.C., where they presented their research Jose, Calif., won the $25,000 Samueli Foundation Prize in at the Smithsonian National Museum of Natural History and honor of her overall STEM excellence.

“Kids may doubt that they will learn anything from their science project, but the truth is, you learn more doing a science project than you ever could in just a science class!” Holly Jackson 2014 Broadcom MASTERS Finalist Winner of the $25,000 Samueli Foundation Prize

BRILLIANT YOUNG MINDS Finalist Annie Ostojic at the Broadcom MASTERS Science and Engineering Project Showcase at Q?rius in the Smithsonian Na- tional Museum of Natural History (opposite); finalists Katherine Wu and Linus Freyer collaborate on a hands-on STEM challenge (above); the Broadcom MASTERS Class of 2014 poses at the Smithsonian National Museum of Natural History (right)

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Inspiring science beyond the kit The Science Play and Research Kit (SPARK) competition, a development. From 125 entrants, sixteen projects partnership between the Society and the Gordon and Betty received recognition and a total of $136,000 in prize Moore Foundation, focused on creating the equivalent of money was awarded. the chemistry set for the 21st century. The competition Manu Prakash, an assistant professor of bioengineer- challenged the nation’s most creative minds to develop ing at Stanford University, and his graduate student George projects and ideas that will encourage imagination and Korir won the first place award of $50,000. Prakash and interest in science and technology. Korir developed a prototype of an inexpensive “lab on a Projects were judged in two categories: proto- chip” using a technology known as microfluidics. Microflu- types — projects that are operational and demonstrable, idics use programmable microchips containing miniature and ideations — project ideas that have not yet been pipes, valves and pumps to carry out a wide variety of developed into prototypes, but have a strong potential for chemistry or biology experiments.

SCIENCE REIMAGINED This “lab on a chip” uses microfluidics.

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Inspiring STEM education The SSP Fellowship provides teachers financial and training the Society provided thirty Fellows with $8,500 each for resources for four years to support and inspire the success their classrooms and communities. As a result, it was a of their most enthusiastic science students. Through the strong year for the Fellows punctuated by a great showing at teachers’ efforts, students are able to engage in high- Intel ISEF. Eleven Fellows attended the fair, four of whom had quality, independent scientific research, and to compete in finalists competing. The SSP Fellowship concludes in 2015– the top science competitions across the country. In 2014, 2016 with the final class entering their last year of eligibility.

“The SSP Fellowship has helped me fund the STEM education dreams of many rural and minority students. I have had an unforgettable learning and teaching experience!” Mario Godoy-Gonzales 2011 SSP Fellow

SCIENCE FICTION Intel Corporation’s FELLOWS GATHER 2014 Fellows reception: (second row) Marie Aloia (2010), Daniel Newmyer (2009), Mario Godoy-Gonzales (2011), Brian David Johnson announced The Future: Kathleen Dwyer (2010), Michael Lampert (2010), Dominique -Bye (2011), Lillie Bryant (2012), David Nelson (2012); (first row) Sydney Powered by Fiction winners. Bergman (2011), Randa Flinn (2010) and SSP volunteer Karen Kinsman

Imagining the future through science fiction The Tomorrow Project, in collaboration with Society for submissions published in a Tomorrow Project anthology, were Science & the Public, Arizona State University’s Center for Natalie Petit, 14, Fairlawn, Ohio, A Toothache for the Truth; Science and the Imagination and Intel Foundation, hosted The Claire Spackman, 15, Hong Kong Island, Hong Kong, The Future: Powered by Fiction. This innovative fiction competi- Genes of Tomorrow; Aliah Eberting, 16, Pleasant Grove, Utah, tion geared at 13- to 25-year-olds worldwide asked them to A Flavorful Future; Diya Basrai, 16, Diamond Bar, Calif., De- contribute science fiction stories, essays, comics and videos, scent; Christine Ann Hurd, 22, Aledo, Texas, And the Tapestry which explore the types of futures we want to work toward of Stars Curled Up to Reveal the Face of God; Hannah Reese, 23, together. N.C., Family Feast; Jorge Tenorio, 23, , Ariz., LifeTime; The top winners of the competition were announced via Carlos Duralde, 23, Atlanta, Ga., Lost Dreams; Michael Arteaga, a Google Hangout live from Intel ISEF. The top ten winners, 25, Toronto, Ontario, Canada, The Last Allocation; and Alycia who all received a $1,000 award and had their science fiction McCreary, 25, Murray, Ky., Parenthood Planned.

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2014 alumni highlights Jacob Lurie, an alumnus of the 1994 and 1995 International Science and Engi- Turning childhood fascination neering Fairs and first place winner with science into a lifetime of of the 1996 Westinghouse Science possibilities Talent Search, won both the inaugural The Society has more than 55,000 alumni from its educational competitions: Breakthrough Prize in Math­ematics and the Intel Science Talent Search, formerly the Westinghouse Science Talent a MacArthur “Genius Grant” Fellowship Search; the Intel International Science and Engineering Fair, formerly the Na- in 2014. He is currently a professor of tional Science Fair; and Broadcom MASTERS (Math, Applied Science, Technol- mathematics at Harvard University. ogy and Engineering for Rising Stars), formerly the Discovery Channel Young Scientist Challenge and SSP Middle School Program. These alumni are putting Anne Merrill, 2014 the skills they learned through science competitions to use in their everyday Intel Science Tal- lives creating a universe of possibilities. ent Search finalist, was one of nine Society alumni Alumni success by the numbers invited to present her research to have been awarded Enrico Fermi Awards 2 President Obama at the 2014 White House Science Fair. Her participation in 2 have earned Fields Medals the Intel Science Talent Search also gave her the opportunity to travel to China 2 have been awarded National Medals of Technology and Innovation in June as part of the Student Leaders have earned Breakthrough Prizes Exchange Program through the National 3 Committee on U.S.-China Relations. have been awarded Albert Lasker Basic Medical Research Awards 3 “The recognition I have have been elected to the National Academy of Engineering 5 received for the work I did is kind and uplifting, but have been awarded National Medals of Science 5 at the end of the day what makes me feel most successful have won Nobel Prizes 8 . was not winning at Intel ISEF, applying for a patent, or being have won MacArthur Foundation Fellowships 12 invited to the White House, ALUMNUS WINS BIG AT INTEL ISEF but getting the chance to 2011 Broadcom MASTERS alumnus, 30 have been elected to the National Academy of Sciences Nathan Han, wins the “Best of the Best” pour everything I had into a Gordon E. Moore Award for $75,000 at the project I care so much about.” 56 have been named Sloan Research Fellows 2014 Intel ISEF. Harry Paul, 2014 Intel ISEF Winner

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Growth and accolades for flagship publication

For more than 90 years, Science News has informed the pub- With well-reported stories from a staff of specialized report- lic from the frontiers of science. In print and digital forms, er-writers, Science News continues to set the standard for Science News magazine and the daily news website span high-quality science journalism. the disciplines to provide readers with concise, readable While business models may change and formats shift, updates on the latest research. Among the many successes the hunger for quality science journalism will remain. Science of 2014 was the fact that, even facing declines in subscriber News remains a trusted source, and one of the few popular numbers for the print magazine, Science News attracted magazines that aspires to cover all fields of science. a record number of readers. In addition to approximately Noteworthy coverage in 2014 included intensive 100,000 annual subscribing members, some 7.75 million reporting of the Ebola outbreak and response; the Rosetta unique visitors accessed articles at ScienceNews.org mission; BICEP2’s celebrated — and subsequently discount- in 2014, more than ever before. (In 2013, the website ed — discovery of a signal of gravitational waves; risks of tallied 6.1 million unique visitors.) Our reach also expanded e-cigarettes; new efforts to battle antibiotic resistance; and through social media, closing the year with 1.1 million the controversy over easy-to-make stem cells called STAP followers on Twitter and 1.8 million on Facebook. cells, which earned Science News praise from peers. Special The growth in readership underscores the point that issues included the Top 25 Science Stories of the Year and an there is an increasingly global audience eager for timely, issue on disasters with articles on rescue robots, dealing with accurate news and features from the world of science. Feed- the aftereffects of disasters in children and the challenges back from readers suggests that they read to stay current of trying to do scientific research on an active volcano in the on the ever-changing face of human knowledge and to learn. war-torn Congo.

“As a retired science teacher, I was first introduced toScience News magazine in 1973. I have relied on Science News to give me the latest and breaking news in my profession. Always well-written and always outstanding!” David L. LaGuire

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Online favorites of 2014 Science News awards and honors for 2014 On average, more than 150,000 people visit the Science News website each week, and that traffic shows our most popular news stories and blog posts. American Institute of Physics 2014 2014 David Perlman prize in Science Writing Award for Excellence Contributing writer Alexandra Witze received the in Science Journalism Top magazine news stories Top blog posts American Institute of Physics 2014 prize in Science The American Geophysical Health risks of e-cigarettes CONTEXT Writing–Articles for her 2013 feature “Spinning Union honored physics reporter emerge Top 10 things everybody the Core” about geodynamo laboratory models Andrew Grant with its 2014 1 While vaping is less detrimental should know about science that allow scientists to study the inner Earth. David Perlman Award for to your health than smoking, it The crucial principles of science are bit.ly/SN_dynamo Excellence in Science Journal- comes with the risk of inhaling so simple you could tweet them, ism – News. His 2013 article toxic chemicals and promoting as Managing Editor Tom Siegfried “At Last, Voyager 1 Slips Into In- antibiotic-resistant bacterial demonstrates in this helpful list. terstellar Space” used the news infections. bit.ly/SN_smoking bit.ly/SN_top10 of the space probe to explore the debate about the boundaries of Earliest pants worn GORY DETAILS our solar system. by horse riders The most (and least) realistic bit.ly/SN_voyager 2 Two pairs of ancient wool trou- movie psychopaths ever sers, roughly 3,000 years old, Forensic psychiatrists reviewed protected the legs of Asian 126 films to figure out which psychopath nomads while they straddled portrayals are most true to life. horses during long journeys and bit.ly/SN_psycho mounted warfare. Folio’s 2014 Eddie & Ozzie Awards bit.ly/SN_pants GROWTH CURVE A timeline of a baby’s first hour Forecast: Cloudy, Infants have a lot to do when they arrive 100% chance of ash in the world, and examining these early A simulated eruption of the 3 moments may help hospitals develop big volcano under Yellowstone better methods to encourage breast- National Park in Wyoming feeding. bit.ly/SN_baby predicts a pileup of ash across the country. Depths range from SCICURIOUS a couple of millimeters in New Addiction showcases York and Atlanta to more than the brain’s flexibility a meter in nearby states. The brain has an amazing ability to Best Consumer News/Science bit.ly/SN_ash adapt, a trait that’s vital to understand- Website, Honorable Mention: A tale of touching tubes ing the complex neuroscience behind www.sciencenews.org A decades-old math puzzle addiction. bit.ly/SN_plasticity Best Consumer Full Issue in Best Cover Design for a 4 about how to arrange seven Science & Technology, Hon- Consumer Magazine with cylinders so each touches all the SCIENCE TICKER orable Mention: Science News Circulation Under 250,000, others finally receives a satisfy- Siberian crater mystery may be solved January 11, 2014— a special Honorable Mention: Cover of ing solution. Methane gas pooling under thawing issue on the microbiome July 13, 2013, issue featuring bit.ly/SN_tubes permafrost might be to blame for the called “I, Ecosystem.” Niels Bohr portrait, designed by 30-meter-wide hole that opened up in bit.ly/SN_microbiome Creative Director Stephen Egts. Artificial sweeteners may Siberia in July. bit.ly/SN_crater bit.ly/SN_bohr2013 tip scales toward diabetes 5 Saccharin comes under scrutiny WILD THINGS in a study that shows how the After 2,000 years, Ptolemy’s war sugar substitute can disrupt the elephants are revealed Best Consumer Single Best Consumer General gut’s microbial communities, A genetic study sheds light on an Article in Science & Tech- Interest Column or Blog, potentially kicking off problems ancient account of a battle between nology: Nathan Seppa, Honorable Mention: with the body’s metabolism. African and Asian war elephants. “Impactful Distraction” Erika Engelhaupt, bit.ly/SN_sweet bit.ly/SN_elephant about distracted driving. “Gory Details.“ bit.ly/SN_driving bit.ly/SN_gory

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Coverage on important teen issues

Science News for Students (SNS) served as the flagship publica- The 2014 coverage included articles on concussions tion of the Student Science section of the Society’s website, and injuries associated with school sports or teen violence, which received more than three million unique visitors in what makes the teenage brain especially vulnerable to 2014. In addition, SNS had more than 700,000 Facebook fol- distractions, a two-part series on eating disorders (a form of lowers by the end of 2014, a more than 400 percent increase mental illness which tends to emerge in adolescence) and a over the previous year. feature on how weight gain in teens corresponds to increas- Topics covered range from astronomy and solid-state ing time spent in front of computers and other screens. physics to , neuroscience, geoscience, paleontology, Science News for Students’ blog Eureka! Lab started the chemistry, agriculture, engineering, environmental science, series “Cookie Science” in 2014. This step-by-step series medicine and statistics. This extensively illustrated online follows research to create the perfect gluten-free cookie magazine is timely, credible, crafted by skilled science writers recipe. Along the way, it demonstrates how any student can and completely free to all readers. do competition-quality research. This series was widely cov- Our goal is to demonstrate to students that research is ered by broadcast and print news media, including NPR’s a living enterprise, changing by the day. No other news maga- The Salt and National Geographic’s Phenomena Blogs, and is zine for teens covers the breadth and depth of research that now being considered for publication as a video series SNS does and in such a timely fashion. or book.

“As a middle school science teacher, I am extremely grateful for the online publication of Science News for Students. I love the great variety of articles, the truly readable writing skill of the authors, the appropriate reading level and the fact CATACLYSMIC COLLISION The remnants of dead stars can collide and that the resource is FREE!” trigger gigantic explosions, as seen in Erica Valerie this artist conception. These smashups sixth grade teacher, Rucker-Stewart may create elements such as gold that Middle School, Tenn. permeate the universe, as Science News for Students reported. bit.ly/SNS_stardust

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STAR MAPPER The Gaia spacecraft, illustrated here with the Milky Way in the background, is measur- ing the positions and motion of about a billion stars. bit.ly/SN_Gaia

Financials Statements of Financial Position

Society for Science & the Public operates two broad areas of decline, following the trend of most print publishers as read- December 31, 2014 2013 program work: science journalism and world-class science ers move to digital offerings. Print circulation declined 10.4 Assets competitions for high school and middle school students. percent, to 88,511 paid subscribers. Despite the growth in Cash and cash equivalents $ 3,210,719 $ 4,884,944 Ninety-four cents of every dollar spent by the Society goes digital readers, the magazine operates at a loss. Subscriptions receivable, net 44,234 70,802 to support program work. General and administrative costs The Society’s balance sheet is very healthy with unre- Other receivables, net 150,311 441,892 Prepaid expenses 363,440 344,670 are five cents of every expense dollar and fundraising costs stricted current assets exceeding current liabilities by Investments 25,442,416 24,337,374 are one cent of every expense dollar. $22.8 million, yielding a current ratio of 4.6 (ratio of current Grants receivable, net 47,311,437 53,512,488 Science competitions are a growing and healthy assets to current liabilities). The Society carries no long-term Property and equipment, net 506,393 782,527 segment of program work, accounting for 65 percent of all debt and owns its primary office real estate. Total assets $77,028,950 $84,374,697 program spending. The field of science journalism is expe- The Society’s investment portfolio makes up 87 per- Liabilities and Net Assets riencing tremendous readership growth through digital cent of current assets. The investment portfolio is conserva- Liabilities Accounts payable and accrued expenses $ 780,548 $ 604,389 publishing and social media. The Science News website aver- tively invested to preserve capital and minimize any down- Awards payable 1,825,145 1,916,883 aged 1,365,488 unique page views per month in 2014. Social side risk. Deferred subscription revenue 3,776,357 4,657,856 media readers have grown to more than 1.1 million Twitter Restricted assets (grants receivable) make up the larg- Accrued postretirement benefits 1,872,000 1,216,000 followers and more than 1.8 million Facebook followers. est asset class, which represent future funding commitments Total liabilities 8,254,050 8,395,128 The print component of Science News magazine is in from Intel and Broadcom for the science competitions. Net assets Unrestricted 13,718,814 13,853,564 Temporarily restricted 54,039,495 61,137,201 Permanently restricted 1,016,591 988,804 Total net assets 68,774,900 75,979,569 Total liabilities and net assets $77,028,950 $84,374,697

26 SOCIETY FOR SCIENCE & THE PUBLIC 2014 ANNUAL REPORT 27 2014 ANNUAL REPORT | FINANCIALS 2014 ANNUAL REPORT | FINANCIALS

Statements of Activities Statements of Cash Flows

Year Ended December 31, 2014 2013 Year Ended December 31, 2014 2013

Unrestricted activities Cash flows from operating activities Revenue and support Change in net assets $(7,204,669) $(8,189,066) Science News Adjustments to reconcile change in net assets Magazine subscriptions $ 4,262,860 $ 4,606,591 to net cash used in operating activities: Advertising and other 459,895 562,289 Depreciation and amortization 288,253 179,302 Science education programs 886,628 758,767 Amortization of discount to net present value (1,781,155) (2,355,689) Membership and other 259,425 142,979 Contributed property and equipment - (122,844) Net assets released from restriction 14,854,936 13,182,373 Net gain on investments (106,269) (839,529) Contributions restricted for permanent endowment (400,000) (200,000) Total revenue and support 20,723,744 19,252,999 Changes in assets and liabilities: Expense Grants receivable, net 7,982,206 12,575,647 Program services Subscriptions receivable, net 26,568 66,965 Science education programs 12,197,919 10,495,149 Other receivables, net 291,581 (194,284) Science News 6,832,733 7,338,857 Prepaid expenses (18,770) (229,887) Outreach 686,859 544,841 Inventory - 20,280 Accounts payable and accrued expenses 176,159 (181,048) Total program services 19,717,511 18,378,847 Awards payable (91,738) (217,730) Supporting services Deferred subscription revenue (881,499) (457,985) General and administrative 1,045,094 1,047,671 Accrued postretirement benefits 656,000 (188,000) Development 240,565 143,857 Total adjustments 6,141,336 7,855,198 Total supporting services 1,285,659 1,191,528 Net cash used in operating activities (1,063,333) (333,868) Total expense 21,003,170 19,570,375 Cash flows from investing activities Change in unrestricted net assets from operations (279,426) (317,376) Purchases of investments (13,205,275) (10,369,841) Non-operating activity Proceeds from sales of investments 12,206,502 9,389,158 Investment income 775,676 1,444,094 Purchases of property and equipment (12,119) (488,986) Accrued postretirement benefit adjustment (631,000) 257,025 Net cash used in investing activities (1,010,892) (1,469,669) Change in unrestricted net assets (134,750) 1,383,743 Cash flows from financing activities Temporarily restricted activities Proceeds from endowment contributions 400,000 200,000 Science education programs 7,128,027 2,999,040 Outreach and other 622,404 570,805 Net change in cash and cash equivalents (1,674,225) (1,603,537) Investment income 6,799 16,854 Cash and cash equivalents, beginning of year 4,884,944 6,488,481 Net assets released from restriction (14,854,936) (13,182,373) Cash and cash equivalents, end of year $3,210,719 $ 4,884,944 Change in temporarily restricted net assets (7,097,706) (9,595,674) Supplemental disclosure of noncash investing activities Permanently restricted activities Contributed property and equipment $ - $ 122,844 Science education programs 11,408 16,865 Investment income 16,379 6,000 Change in permanently restricted net assets 27,787 22,865

Change in net assets (7,204,669) (8,189,066) Net assets, beginning of year 75,979,569 84,168,635 Net assets, end of year $ 68,774,900 $ 75,979,569

28 SOCIETY FOR SCIENCE & THE PUBLIC 2014 ANNUAL REPORT 29 2014 ANNUAL REPORT | DONORS 2014 ANNUAL REPORT | DONORS

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Gilmore Ann Benya Nancy Feldman W.C. Kerr Thomas Ognibene James N. Spindler Beverly Agee George Barrick John Bodine Dennis E. Bussom Michele Glidden John Bergin William Felinski Michael King Olaf Olsen Robert Sproull Ernest R. Agutter Claudia Bartelt Don Boettger Edward J. Button Joel Gordon Donald Bermack Robert Fiefarek Ricky King Edward C. Olson Laurel Starr Syed Ahmad Rolf Barth Diane Bogacki Steven Byrne David Goslin Geoffrey Berresford Andrea James T. Kirk Joel Ostroff

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Guilbert John Herr Mark Ippolito Lorraine Ketchi David Lapinski Harold Cohen Rod Dair Charles Eby Lyle Fingarson Jim Geiser Sharon Guthrie Barbara Herrera Eriko Isaac M.J. Kidder Margaret Larive Joshua Cohen Sidney Daitch Ruth L. Ruth Fink Denise Gelinas Herbert Guyton Alice Hertli William Jackson Debra Kimball Bruce Larson Michael Cohen Lars Dalen Bobette Eckland Daniel Finley Richard A. George Anthony V. Guzzo Richard Heuermann Frank D. Jacobs Richard Kimmel John P. Laskaris Leila Cohoon A.J. D’Ambra Michael Edelman Adelheid Fischer Vernon George Werner Haag James Hewitt William Jacobsen Edward B. King Gabi Laske Jim Colando John Daniel Rosemary Edgar Edward Fisher Marita Geraghty Ron Haaland Lynne Ann Hewlet J. Jacobson Robert King Robert Lathrop G. and R. Colburn Sharon and Ronald Daniel Jennifer Edmonds Martin Fisk Nanette Gerson Fred Haas Art Hicks J.W. Jager John Kinney Clifton Latting

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36 SOCIETY FOR SCIENCE & THE PUBLIC If we have left out or misspelled your name, please accept our sincerest apology and contact us so that we may correct our records. 2014 ANNUAL REPORT 37 2014 ANNUAL REPORT | BOARD OF TRUSTEES 2014 ANNUAL REPORT | EXECUTIVE TEAM AND STAFF

SSP Board of Trustees SSP Executive Team H. Robert Horvitz, Chair Mary Sue Coleman Maya Ajmera Michele Glidden Investigator, Howard Hughes Medical Institute President Emerita President and Chief Executive Officer Chief Program Officer Investigator, McGovern Institute University of Michigan Publisher, Science News Professor, Department of Biology 1961 Science Talent Search 1985 Science Talent Search Cait Goldberg Massachusetts Institute of Technology Chief of Event Planning and Operations 2002 Nobel Prize in Physiology or Medicine Tom Leighton Rick Bates Chief Executive Officer and Co-Founder Chief Development and Communications Officer Angela Kim Alan Leshner, Vice Chair Akamai Technologies Chief of Staff Chief Executive Officer Emeritus 1974 Science Talent Search Eva Emerson American Association for the Advancement of Science Editor in Chief, Science News Mike Mills Stephanie Pace Marshall Chief Digital Officer and Associate Publisher Robert W. Shaw, Jr., Treasurer Founding President and President Emerita Charlie Feeney Retired President and Founder Illinois Mathematics and Science Academy Chief Financial Officer Aretê Corporation Joe Palca Paul J. Maddon, Secretary Science Correspondent Founder and Vice Chairman NPR Progenics Pharmaceuticals, Inc. SSP Staff 1977 International Science and Engineering Fair Vivian Schiller Muaz Ahmed Justine Hirshfeld Laura Sanders 1977 Science Talent Search Journalism, Media, and Technology Advisor Rachel Goldman Alper Ashley Johnson Tina Hesman Saey Former Global Chair of News, Twitter Allison Bohac June Kee Nathan Seppa Michela English, Executive Committee at-large Bruce Bower Lisa McClure Laura Shaposhnikova President and Chief Executive Officer Frank Wilczek Bethany Brookshire Amy Mendez Tom Siegfried Fight for Children Herman Feshbach Professor of Physics Carolyn Carson Susan Milius Sharon Snyder Center for Theoretical Physics Federico Castaneda Beth Mole Greg Sprouse Maya Ajmera, ex officio Massachusetts Institute of Technology Sarah Conner James C. Moore Allison Hewlett Stifel President and Chief Executive Officer 2004 Nobel Prize in Physics Christopher Crockett Macon Morehouse Caitlin Sullivan Society for Science & the Public 1967 Science Talent Search Laurie Demsey Nancy Moulding Thomas Sumner Publisher, Science News Maurice Dunn Eric Nguyen Evora Swoopes 1985 Science Talent Search Jennifer Yruegas* Stephen Egts Erin Otwell Molly Telfer General Counsel, Coaxis, Inc. Jinny Farrell Anthony Payne Helen Thompson 1991 International Science and Engineering Fair Craig Barrett Teresa Shipley Feldhausen Lisa Proctor Kate Travis 1992 International Science and Engineering Fair Retired Chief Executive Officer and Chairman of the Board Michele Fetchko Janet Raloff Vanchieri 1992 Science Talent Search Intel Corporation Ouida Freeman Diane Rashid Erin Wayman Alan Gordon Chris Rivieccio Randy Williams George Yancopoulos Andrew Grant Krystal Robinson Kerwin Wilson Sean B. Carroll President, Regeneron Laboratories Lila Guterman Paul Roger Sarah Wood Vice President for Science Education Chief Scientific Officer, Regeneron Victor Hall Meghan Rosen Ashley Yeager Howard Hughes Medical Institute 1976 Science Talent Search Allan Wilson Professor of , Genetics and Medical Genetics SSP Executive Team and Staff as of July 17, 2015 University of Wisconsin–Madison

*term ended in October 2014

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