annual report 2oo9–2o10

1

president & chairman’s letter 4

director’s report fiscal year 2o1o 5

10 curatorial

11 acquisitions

14 exhibitions

18 education & visitor experience

20 scholarly contributions

21 the public dimension

23 advancement

25 finance & administration

contributors & donors 27

staff 30

3 president & chairman’s letter

Dear Friends of Museum,

On behalf of the Board of Trustees, we are delighted to present the Norman Rockwell Museum’s Annual Report for the fiscal year ending June 30th, 2010. We have assumed our roles with humility and enthusiasm following the astute leadership of Dan Cain, who led the Museum through a challenging economic downturn. One board leader seemed not to be adequate upon his retirement; it took two people to provide the equivalent of his energy and dedication. While the past year began with challenges reflecting a fragile economy, it ended with a renewed sense of optimism, with record attendance at Museum exhibitions across the nation, extensive press coverage and solid financial and philanthropic success at home (the Director’s report provides the measurable details of a very successful year). Rockwell’s images of a nation rich with hope and strength of character proved to be profoundly relevant during the country’s financial struggles. His work, once again, supported America through a tumultuous period. We are proud to champion the mission of this splendid institution, and we delight in praising the extraordinary, collective talent of the Museum’s Director and her dedicated staff. Every member of our Board is so very Norman Rockwell Museum President Anne thankful to Laurie and her wonderful colleagues for their hard work and Morgan and Chairman Thomas L. Pulling. bright spirit during a difficult period for museums across the country. Finally, we extend boundless thanks to all the Museum’s friends and donors for continuing to strengthen the Rockwell legacy.

Anne Morgan Thomas L. Pulling President Chairman

4 director’s report

Creativity, tenacity and generosity of the human spirit shaped a year of innovation, opportunity and abundance for Norman Our Mission Rockwell Museum, during an era marked by worldwide scarcity Norman Rockwell Museum is dedicated to education and art and rebalancing of the economy. Our community is highly appreciation inspired by the legacy of Norman Rockwell. The dedicated, and we are blessed with extraordinary volunteers. Museum preserves, studies and communicates with a world- The largest gift of illustration art ever received by the Museum; wide audience the life, art and spirit of Norman Rockwell in the new donations of Norman Rockwell art; critically acclaimed field of illustration. The Museum is a gathering place for reflec- and widely popular exhibitions; a growing audience and the tion, involvement and discovery through the enjoyment of the Museum’s strongest philanthropic support yet; a robust artist’s work. Norman Rockwell’s unique contributions to art roster of traveling exhibitions reaching a national audience; and society, popular culture and social commentary influence international program opportunities and new visitor programs; the Museum’s collections and programs. a vibrant internet community and Rockwell Center for American Visual Studies; and imaginative strategic, business and master Our Values planning—all achieved within a balanced budget. The Museum celebrates diversity through the values of re- spect, kindness, decency and humor, and honors the tenets of equality, democracy and freedom. The Museum values freedom of expression through visual images created for mass audi- ences; is a cultural gathering place with a global reach; serves audiences beyond our gallery walls; is a forum for lively civic dialogue; and fosters scholarship in American visual studies.

Our Vision Norman Rockwell Museum aspires to make Norman Rockwell’s artistic legacy and his unique expression of endur- ing American values within the rich visual legacy of American illustration art available to all audiences, and especially to new generations. Through exhibitions and programs in Stockbridge presented on our beautiful campus; through traveling exhibi- tions presented in the Nation’s premier museums; and through the infinite internet community, the Museum has expanded its reach in recent years to serve millions of visitors and viewers.

Our Goals Extending the artistic legacy of Norman Rockwell and American Illustration Art. • We strive to provide a compelling, meaningful and relevant museum experience to all visitors. • We are building America’s finest collection of illustration Laurie Norton Moffatt and NASA astronaut/former Berkshire County art and deepening its intellectual premise to position resident Stephanie Wilson during her June 4, 2010 visit to the Museum. Rockwell’s legacy in a larger cultural context. • We are fully utilizing state-of-the-art technology and digital The Museum took aggressive measures to balance its budget assets to extend and make available Rockwell’s legacy and in the face of reduced revenues and ended the year with a illustration art for remote audiences, and especially desire modest operating surplus driven by a 15 percent reduction in our to connect with younger generations. operating expenses over the past two years. This was a hard-won Invigorate the museum’s master plan for all its assets, achievement, and was the result of decisive planning, innovations including financial, physical structures, landscape, collec- in operations, careful spending, staff sacrifice, trustee diligence, tions, digital assets, audiences and human resources. philanthropic generosity and caring donor partners. • We are strengthening the Museum’s financial foundation. Through comprehensive community-wide planning with board • We are creating a thoughtful and imaginative campus and staff, we now have innovative next-generation strategic master plan to ensure that the Museum experience and and business plans, created in association with Anthony Knerr expanded collections are optimized for all visitors. Associates of New York; and a vibrant Campus Master Plan and • We aspire to deepen the Museum’s national and interna- Capital Maintenance Plan, crafted in partnership with Ann Beha tional reputation and representation. Architects of Boston. Together with our Collections Plan to build our illustration art collection, these plans will shape the next

5 to peruse the tens of thousands of digital scans which will soon be available to the public online. Traveling exhibitions continued their rapid circuit around the coun- try, with American Chronicles: The Art of Norman Rockwell appearing in Fort Lauderdale, Florida and Wichita, Kansas. This year the ex- hibit travels to North Carolina Museum of Art in Raleigh, and to the Tacoma Museum of Art in Washington. Visitors to the Museum’s traveling exhibitions now number nearly three times the number of patrons who view our exhibits in Stockbridge, for an estimated 500,000 viewers across the nation. Web visitation is at approximate- ly 381,000 unique visits annually—the Museum is reaching nearly one million people yearly, and many more through our public relations and media outreach.

Fundraising Success Thanks to generous trustees and donors, Norman Rockwell Museum Norman Rockwell Museum Deputy Director Stephanie Plunkett, Jeanne Steig, exceeded its fundraising budget by $300,000 during the deep reces- and Philan Tinsley. sion, and secured our strongest philanthropic year on record. Two highlights worthy of special note include the one-time Henry Luce decadef o Museum growth in collections, audience, programming, Foundation American Art Renewal Fund gift of $100,000, and contin- and resource development. ued ProjectNORMAN support from the National Archives and Records A brief summary of our strategic plan follows plus highlights of Administration, with $108,000. some of this year’s core accomplishments. More detailed descrip- The Luce Foundation gift highlights the challenges faced in the tion of the year’s programs follows in the staff departmental reports. today’s art community, and the responsiveness by one of our nation’s top philanthropic foundations for the arts. In March 2010 the Landmark Gifts of Art Foundation announced a special initiative, the American Art Renewal The Museum’s collections more than doubled in size this year with Fund, in response to the need to strengthen America’s art museums. several extraordinary gifts, including four major Rockwell paintings, a As widely reported in the press and trade publications and by industry book of original illustrations by Trustee Wendell Minor, a donation of associations, the recent economic downturn has had widespread works by Artist Laureate , and the unprecedented gift negative impacts on the country’s art museums. These museums of more than 900 works created by iconic humorist and cartoonist for have seen great reductions in their endowments, funding sources, The New Yorker William Steig, given by his widow Jeanne Steig. The and operating funds, resulting in widespread layoffs, cancellation of Museum also received a rare group of prints and drawings by artist exhibitions, modified capital projects, shortened public hours, and Isabella Bishop, a gift from Board President Emerita Lila W. Berle. increased admission fees. Norman Rockwell Museum exercised many Many additional gifts were received from loyal and generous donors, of these strategies to weather the recession. including National Council members Robert and Lynne Horvath, and The responsive grants category of the Luce Foundation’s American Trustees Alice Carter and Steven Hirsch. Art Program was designed to focus predominantly on stabilizing American art activities at the nation’s art museums. Norman Rockwell Exhibitions, Curatorial and Scholarship Museum is grateful to have received this support, which helped The Museum’s exhibitions program was active and robust, despite shore up a lean year with some unexpected added capital to sup- the decision to cancel one exhibition during the 40th anniversary port our exhibitions-related staff. The Museum is also grateful to an year. We celebrated a retrospective of the work of Norman Rockwell’s anonymous foundation, which continues to provide major support for youngest son with The Fantastical Faces of Peter Rockwell (and its ProjectNORMAN. accompanying catalogue); launched Norman Rockwell: Behind the Camera; partnered several other Rockwell-themed exhibitions in the Designing the 21st Century Campus permanent collection galleries, including To Rockwell With Love: Fan The maintenance requirements for our well-lived-in campus (with Mail and The Saturday Evening Post; and culminated the year with its beautiful grounds and historic buildings ranging in construction the wonderful art of William and Jeanne Steig (William Steig: Love & dates from 1859 to 1993) are beginning to grow. From historic renova- Laughter), selected from Jeanne Steig’s extremely generous gift of her tions to high tech security, technology, fire suppression, and climate husband’s work. control—the variety and scope of ongoing infrastructure maintenance We are pleased that the Museum Archives served as a source is significant. The Museum embarked on a refreshed Master Plan of research and scholarship for photo historian Ron Schick for his for the campus with support received from the Commonwealth of book Norman Rockwell: Behind the Camera (on which the Museum’s Massachusetts Cultural Facility Fund for planning and repairs. companion exhibit was based); and for Smithsonian Senior Infrastructure investment highlights included complete replace- Curator Dr. Virginia Mecklenburg, for her exhibition Telling Stories. ment of the Museum chiller and climate control systems; installation ProjectNORMAN, the Museum’s digital collections project, is contin- of a fire suppression system in Rockwell’s historic studio (supported ually proving its value to curators and scholars, who visit the Museum by the 1772 Foundation and Burton D. Morgan Foundation in fiscal

6 year 2009); replaced oil line into the Museum; technology serv- Deepening Our Humanities Outreach Through National and ers, data storage and back up systems; and spruced-up, freshly International Programs enameled way-finding signage for visitors. I was privileged to represent the Museum and museum field internationally this year. As a Trustee of the American Norman in the National News Association of Museums, I served on the bilateral presidential It was a vibrant year in the media for Norman Rockwell, commission appointed by President Barack Obama and the U.S. sparked in part by Ron Schick’s book Behind the Camera. The State Department to foster cultural exchange between Russia book and exhibition influenced a highly regarded, 16 page essay and the United States. Norman Rockwell’s artwork serves as a on Rockwell’s enduring public appeal in Vanity Fair. Smithsonian wonderful ambassador for our country’s democracy and free- Magazine and NPR Public Radio also took note, and made visits to doms—several collaborations are in the works. the Museum to conduct research and interviews for their stories. Later in the year, I traveled as part of the American delega- Interest in Rockwell was also generated by the Smithsonian tion with the Roosevelt Institute to the Netherlands, where the American Art Museum’s exhibition Telling Stories, which explored International Four Freedoms Awards were being bestowed upon the influence of the artist on filmmakers George Lucas and the year’s recipients. Norman Rockwell’s iconic images of The Steven Spielberg (who are active collectors of Rockwell’s work). Four Freedoms are emblematic of President Franklin Delano The exhibition received robust press coverage, and Norman Roosevelt’s ideals, which continue to resonate around the world Rockwell Museum gained attention from such national news out- today. Recently, the Museum has been invited by Ambassador lets as The Saturday Evening Post, and CBS Sunday Morning (which Donald E. Booth, who serves in the U.S. Embassy in Addis Ababa, visited the Museum in late June to work on a segment that aired Ethiopia, to present talks on the Four Freedoms and the founding July 4, 2010). of the Peace Corps, on their respective 70th and 50th anniver- New outreach via television and the internet, including the saries. Like the Four Freedoms, Norman Rockwell painted iconic Museum’s newly enhanced website, e-communications, and images for the Peace Corps, with one image set in Ethiopia. social media communities (Facebook, Twitter, YouTube, and Norman Rockwell’s art continues to have contemporary and ArtBabble) connected Norman Rockwell Museum with its pa- historic relevance, and the Museum’s humanities programming trons in new ways, creating communities around the world. A brings to life these important anniversaries and contemporary high-profile Google Doodle dedicated to Rockwell was published issues in civil society. on February 3rd, the artist’s birthday, and resulted in more than My community leadership includes serving as the President 60,000 visits to the Museum’s website in one day! of the Board of the Williamstown Art Conservation Center, as a Trustee of the American Association of Museums, and on the

7 Steering Committee of 1Berkshire, the Berkshire County-wide board of trustees initiative to create a seamless economic development engine Oficersf Bruce Cole Catharine B. Deely for the Berkshires by forming a collaboration among the region’s Thomas L. Pulling Peter de Sève four leading economic development agencies—The Berkshire Chairman Walter & Mary Jo Engels Chamber of Commerce, the Berkshire Visitors Bureau, the Anne H. Morgan John V. Frank Berkshire Economic Development Corporation, and the Berkshire President Dr. Mary Grant Creative Economy Council. The effort is designed to leverage our Steven Hirsch Daniel M. Cain region’s strengths and position the Berkshires in an arena where Richard Kelly President it may thrive. George & Valerie Kennedy through March 2010 Mark Krentzman Bold Leadership During Turbulent Times Perri Petricca Timothy McCann It takes courage and conviction to lead a non-profit organiza- First Vice President Deborah S. McMenamy tion at the best of times, and greater grit and determination during Wendell Minor Michelle Gillett Duncan Pollock the challenging times. I want to thank Dan Cain for his four years Second Vice President serving as President of the Board of the Museum, and for his many Cynthia Rockwell Mark Selkowitz contributions which strengthened and advanced the Museum’s Steven Spielberg John Spellman future—from his generous philanthropy to his guidance in plan- Third Vice President ning; for securing the gift of Rockwell’s 1948 painting The Lineman James W. Ireland Richard B. Wilcox from Verizon Corporation; and to his infectious enthusiasm and for Treasurer Jamie Williamson the many events which he and his wife Kathy hosted with warm Peter Chase Williams T rUSTEES Emeriti hospitality—we are fortunate to have had his leadership. Clerk The Museum welcomes the dynamic leadership duo of Thomas Lila W. Berle L. Pulling of New York and Miami as Chairman of the Museum TRUSTEES Jane P. Fitzpatrick Board of Trustees, and Anne H. Morgan of Atlanta as President Clarke Bailey Paul Ivory of the Board of Trustees—we look forward to working with you. Lillian Bender David Klausmeyer None of our many successes this past year would have been Ruby Bridges Norma G. Ogden achieved without the selfless work of the Museum’s staff, who Alice Carter *Henry H. Williams, Jr. through Feb. 2010 gave more of themselves than ever. Their sacrifices for the deceased Lee Williams whole of the Museum helped us navigate the recession, and sustain the organization’s many unique offerings and growing audience. I am especially grateful to my colleagues who led with diligence and determination to maintain our quality program- national council members ming, secure marvelous gifts of art, invite philanthropic support, Malouf & Therese Abraham Richard J. & Mary Kelly Robert & Lonna Berridge Carol Konner celebrate the Museum’s 40th birthday, and balance the budget Jim & Marty Bush Barry & Pamela Kriebel in the face of such tenuous times. Norman Rockwell Museum’s Peter & Pam D’Ambrosio Ron & Diane Disney Miller hallmarks of kindness and professionalism are qualities exhibited Carl & Eunice Feinberg Elihu & Susan Rose in abundance by our professional staff. Timothy & Susan Fidler Andrew J. Sordoni, III & To continue the Museum’s good work around the world, it is Nancy Fitzpatrick & Susan F. Sordoni essential to build an endowment of $20 million to have adequate Lincoln Russell John & Laura Savio reserves to weather tough times. Through sheer hard work, John G. & Pamela Goode Ted Slavin & Patricia Rubin conviction and imagination, Norman Rockwell Museum has Johnny & Beth Haney Frederick B. & Carole Taylor concluded a deeply successful year. Thank you to each member William W. Hargreaves Jamie & Laura Trowbridge of our community who came through with support for the Louise A. Holland Ron & Marilyn Walter Museum, while managing their own challenges. Deborah Hoover Judy Francis Zankel Robert & Lynne Horvath

illustrators advisory board Natalie Asencios *Barbara Nessim Laurie Norton Moffatt Steve Brodner Tim O’Brien Director/CEO John Burgoyne C.F. Payne Stockbridge Kinuko Craft Marc Rosenthal September 2010 Teresa Fasolino Ruth Sanderson Frances Jetter Elwood Smith Wendell Minor *Barbara Nessim was named Norman Rockwell Museum’s Inaugural Artist Laureate in 2008

8 9 curatorial

This year, a record number digitized and catalogued more than of extraordinary donations of 5,000 slide transparencies from the art of Norman Rockwell and A fresh look at Rockwell’s work in the collection of Molly Rockwell, other significant twentieth and the context of our times, in which we the artist’s third wife. These rare twenty-first century illustrators has glimpses into Rockwell’s later greatly enhanced the Museum’s face many of the same circumstances life offer a unique opportunity to Permanent Collections. In addition, that he painted through—war, learn more about the business and the arrangement and description economic hardship, cultural and personal travel that helped shape of Archival Collections has moved his artistic and cultural perspectives. forward at a rapid pace. To date, racial divides—reveals a smarter and In addition, documentation of the Norman Rockwell General Fan shrewder artist than a lot of us have the Museum’s Studio Collection Correspondence (47 cubic feet), has been enhanced through which inspired a successful Museum given him credit for being. the digitization and cataloguing exhibition; Norman Rockwell ­­— ­David Kamp of Rockwell’s own art print Vanity Fair Business Correspondence (60 cubic November 2009 collection, ensuring their long-term feet); Norman Rockwell Separated preservation and access. Correspondence (three cubic Several important Archives policies p u r t feet); and Norman Rockwell Writings reviously n-catalogued ecords o were drafted and approved this w c t l E (5 cubic feet) have been arranged, eb-based atalogues, o oad AD year, including the Archives Mission r o t M w each with their own EAD (encoded ecords nto he useum ebsite, Statement, Archives Access Policy, a t d M r i archival description) finding aid and nd o eposit ARC ecords nto and Archives Processing Guidelines. c a s a O collection level MARC (machine readable ollaborative rchives uch s CLC- In addition, an Intern Manual was an o s w h cataloguing) record. Worldcat, d ther ystems hich elp developed, along with an active graduate l l a c an Archivists’ Toolkit, a software program ibraries ocate, cquire, atalogue, d level intern program for students of l m installed early this year, now operates in end aterials. Archival Studies and related disciplines, S m f an f conjunction with the Museum’s Vernon everal ajor ederal d oundation which attracted students from SUNY g h h a t Browser Interface via AT-exported rants ave elped dvance he Albany, Simmons College, and Hartford finding aids, which make the rapid output processing and creation of collection Art School, among others. l g f t N R of data to archival standards possible. evel uides or he orman ockwell AT also enables the Museum to add Museum Archives. The Museum has

10 acquisitions donations of art to the permanent collection This year, a record number of drawings, and images from Steig’s many gifted by Wendell Minor, whose historical outstanding works by Norman Rockwell published books. We have been happy to illustrations have won accolades. Two and noted artists joined the Norman share more than 250 drawings from the Generations, an elegant pen and ink Rockwell Museum’s collection of original collection this summer in William Steig: drawing featuring a father and son at artworks, made possible through gifts Love & Laughter, which will travel nationally the rodeo by Murray Tinkelman also from generous donors. after its closes at the Norman Rockwell joins the collection. Women & Madness, We are honored that two early Museum. an introspective ink and watercolor Rockwell paintings, Fishing Trip, They’ll Be Exquisite artworks by Golden Age book jacket illustration, was provided by Coming Back Next Weekend and The Catch, giants (1867- Barbara Nessim, the Museum’s first Artist published on the covers of the April and 1944) and Laureate. Ed Vebell, who covered the May 1919 issues of Country Gentleman, (1877-1960) join other fine gifts to the Nuremberg Trials as a visual journalist, has have been added to the collection by collection from noted portraitist Everett provided The Golden Spike at Promontory the Rodger P. Nordblom family. Recently Raymond Kinstler. Robert T. Horvath, Summit, Utah, a narrative painting deceased, John T.C. Low contributed whose exceptional illustration collection illustrating the moment when the Union Rockwell’s engaging June 15, 1929 Post is intended for the Museum, has and Central Pacific Railroads joined rails cover No Swimming in honor of his late transferred a stellar group of drawings, to establish a Transcontinental Railroad. wife, Virginia Low, who was the model for including works by protégés In addition, a luminous illustration for The the painting. World’s Worst Businessman, a Henry Jarvis Peck (1880-1964) and Phantom of the Opera by Robert Heindel humorous 1954 advertisement for Chase Charlotte Harding (1873-1951); Kerr (1938-2005) was contributed by Rose Manhattan Bank by Rockwell was the Eby ( 1890-1946), a Canadian-born Heindel, the artist’s wife. generous gift of Carolyn Dwight Bain. artist best know for his depictions of Michael J.P. Collins, former President An extraordinary collection of more soldiers during World War I and World of the Rockwell Society of America, than 900 artworks by American illustrator War II; and comic creator George Evans has donated a rare portrait of Norman William Steig have been generously (1920-2001). Striking oils by magazine Rockwell with mahlstick and brushes donated by Jeanne Steig, a gifted artist and illustrator (1903-1972) and in hand, created by the artist’s studio Steig’s wife of 35 years. This body of work, Western illustrator Matt Clark (1899- assistant, photographer, and fellow the largest public collection of original art 1987), among others, were also featured illustrator, Gene Pelham (1909-2004). by this noted visual commentator, includes aspects of his contribution this year. Peter Rockwell, an acclaimed sculptor memorable New Yorker covers, cartoons, American art collector Steve Hirsch’s and art historian, and Norman Rockwell’s gift of powerful political youngest son, has enhanced the drawings by social realist Museum’s collection of his sculptural James Barre Turnbull (1909- work by contributing a portrait of 1976) enhance the Museum’s Director/CEO Laurie Norton Moffatt, mid-century collections focus modeled from life in Rome, as well as two and join other works from the other fine bronze castings. period that he has graciously Twenty-nine exquisite etchings and provided. The acquisition of drawings by social realist Isabel Bishop a powerful frontier portrayal (1902-1980) were contributed to the of a fallen man in the snow Museum’s permanent collection by past by illustrator Winfield Scott president of the Board of Trustees, Lila Lukens (dates unknown, active Berle. Acclaimed for her depictions of New 1896-1905) is made possible York’s Union Square and American women by Wendell Minor. engaged in everyday tasks from the 1930s Award-winning illustrators through the 1970s, Bishop taught at the Wendell Minor, Murray Art Students League in New York, where Tinkelman, Barbara Nessim, Rockwell received his art education, and and Ed Vebell have advanced emphasized the importance of observing the Museum’s goal to collect and drawing from life. works by contemporary We are most grateful to all of our creators. Fifteen full-color donors for these fine enhancements to watercolor paintings from the Museum’s permanent collection, and his illustrated book, Abraham we look forward to preserving and sharing Lincoln Comes Home were them for many years to come.

11 Norman Rockwell Illustrations Fishing Trip, They’ll Be Coming Back Oil on canvas World’s Worst Businessman Next Week Gift in honor of the Crocker Family by Norman Rockwell (1894-1978) 1954 Norman Rockwell (1894-1978) 1919 Rodger P. Nordblom. Graphite on paper Cover illustration for The Country Gentleman, Drawing for Chase Manhattan Bank April 26, 1919 No Swimming advertisement, 1954 Oil on canvas Norman Rockwell (1894-1978) 1929 Gift of Caroline Dwight Bain. Gift in honor of the Crocker Family by Cover illustration for The Saturday Evening Rodger P. Nordblom. Post, June 15, 1929 Oil on canvas, Gift of Jeanie Kull Low and The Catch John T.C. Low. (Recently deceased, John Norman Rockwell (1894-1978) T.C. Low contributed Norman Rockwell’s No 1919 Cover illustration for The Country Swimming in honor of his late wife, Virginia Gentleman, May 3, 1919 Low, who was the model for the painting.)

CassicI l llustrations Her poise, her unconsciousness, the While Phil Enjoys Texas Antarctic Exhibition/Stars and Stripes winning simplicity of her manner were George Evans (1920-2001) William Heaslip (1898-1970) noticed everywhere January 1985, Pen and Ink on Paper Date unknown, Gauche on Paper Charles Dana Gibson (1867-1944) Gift of Robert T. Horvath Gift of Robert T. Horvath 1910, Ink and Pencil on Board Disabled Police Car Nurse with Wounded Soldier Gift of Everett Raymond Kinstler George Evans (1920-2001) Fletcher Martin (1904-1979) No title (Meeting at Aquarium) June 1985, Pen and Ink on Paper 1943, Pencil on Paper James Montgomery Flagg (1877-1960) Gift of Robert T. Horvath Gift of Steven Hirsch c. 1930, Oil on Canvas Untitled Drawing (Woman) Three political drawings Gift of Everett Raymond Kinstler Martha Cornwell (1865-1955) by James Barre Turnbull (1909-1976) Street Scene in Taxco, Mexico 1902, Charcoal and White Colored Pencil Early 1940, Ink and charcoal on paper Henry Jarvis Peck (1880-1964) on Paper Gift of Steven Hirsch Date unknown, Pencil on Paper Gift of Robert T. Horvath Untitled, Winfield Scott Lukens Gift of Robert T. Horvath Trapper (dates unknown, active 1896-1905) Untitled (Girl with Cat) Matt Clark (1903-1972) Late 1890s, Oil on Board Charlotte Harding (1873-1951) Date unknown, Oil on canvas Gift of Wendell Minor 1901, Pencil on paper Gift of Robert T. Horvath Madame Giry: Illustration for Phantom of Gift of Robert T. Horvath Untitled (Man and Woman in Conversation) the Opera, Robert Heindel (1938-2005) Eastern European Peasants Near a Saul Tepper (1899-1987) 1986, Oil on Canvas Cornfield (1890-1946) Date unknown, Oil on canvas Gift of Rose Heindel (artist’s wife) 1923, Ink on Paper Gift of Robert T. Horvath Portrait of Norman Rockwell Gift of Robert T. Horvath Standing Man at Table Gene Pelham (1909-2004) Christmas Card to Robert T. Horvath George Baratt (1884-1962) c. 1950, Oil on Canvas George Evans (1920-2001) 1905, Oil on Canvas Gift of Michael J.P. Collins Family 1998, Pen and Ink Gift of Robert T. Horvath (former President of the Rockwell Gift of Robert T. Horvath Society of America)

12 Cntemporaro y Artwork Peter Rockwell, an acclaimed sculptor and art historian and Norman Rockwell’s youngest son, has generously enhanced the Museum’s collection of his sculptural work by contributing the following items: Portrait of Laurie Norton Moffatt Abstract of My Father “Happy Couple” Peter Rockwell (b.1936) Peter Rockwell (b.1936) Peter Rockwell (b.1936) 2008 Early 1970s c. 1980 Bronze Bronze Bronze Gift of Peter Rockwell Gift of Peter Rockwell Gift of Peter Rockwell

Cntemporaro y Illustrations Abraham Lincoln Comes Home Wendell Minor (b.1944) 2008/2009 15 full-color watercolor paintings from Minor’s illustrated book Gift of Wendell Minor

Two Generations Murray Tinkelman (b.1933) Date unknown Pen and ink Gift of Murray Tinkelman

Women & Madness Barbara Nessim (b.1930), 1972 Ink and watercolor book jacket illustration Gift of Barbara Nessim

The Golden Spike at Promontory Summit, Utah Ed Vebell (b.1921) Late 1980s Ink and Gouache Gift of Ed Vebell

A rCHIVAL Acquisitions The Famous Artists School Collection the students to Rockwell, and materials his Stockbridge studio. Fine collections of (1940-1971) is the generous gift of relating to Rockwell’s extraordinary gift illustrated magazine cover tearsheets by Sam Baytar, comprised of photographs, of The Babysitter, his November 8, 1947 Norman Rockwell and other artists were negatives, transparencies, and writings Saturday Evening Post cover, to the children contributed by Kevin Lyseth and Linda that provide insights into Norman of Burlington. Gumble. Rockwell’s involvement with illustrator Longtime admirer and collector of Marcia Gellert and Marion Heim have Al Dorne’s Westport, Connecticut illustration art, Robert T. Horvath, has made available a noteworthy collection correspondence school. Notable generously provided The Robert T. of illustrated bound periodicals from late former students are identified in rare Horvath Correspondence Collection, nineteenth and early twentieth century photographs, including Carol Burnett, featuring his personal correspondence with publications like Scribner’s, Harper’s, Dinah Shore, and Charlton Heston. Several established names in the field, including Century, and McClure’s, an important body 1967 photographs capture Rockwell with letters from celebrated illustrators Tom or research materials. Edward Kennedy as he was reviewing the Lovell (1909-1997), An anonymous donor has provided young Senator’s own artwork. (1889-1980), and Saul Tepper (1903-1972), extensive descriptive material relating Jacquelyn Swan, a former student of among others. Unique insights into the Norman Rockwell’s hand signed and Taft Elementary School in Burlington, business of magazine illustration during numbered limited edition prints, Vermont, has donated Records of the the twentieth century, and techniques published by Eleanor Ettinger, Inc. Taft School Class of 1946, the year that artists use in creating their work, are We are most grateful for these that her sixth grade class took a trip to provided through their writings. important materials, which enhance our Rockwell’s Arlington studio. Included Russell S. Broad, Jr. has provided a 1960 understanding of the art and business of are illustrated notes and drawings from silver gelatin print featuring Rockwell in American illustration.

13 exhibitions

Norman Rockwell’s 323 Conserving Norman Rockwell’s Saturday Evening Post Covers United Nations Ongoing July 11 - October 25, 2010 This comprehensive exhibition of original Conserving Norman Rockwell’s United Saturday Evening Post tear sheets features Nations explored the world of art every one of Norman Rockwell’s cover conservation by detailing a conservator’s illustrations for the noted American step-by-step process—from the evaluation publication, created over the course of of a work of art to its remarkable forty-seven years (1916 to 1963). restoration. Norman Rockwell’s United Nations drawing, a large scale charcoal A Day in the Life: Norman Rockwell’s which became the inspiration for The Stockbridge Studio Golden Rule, was painstakingly conserved May 1 - October 21, 2009 by Leslie Paisley of the Williamstown Art Conservation Center. Her intensive work The first reinstallation of Norman on the drawing, captured on video for Rockwell’s Stockbridge Studio, A Day in the installation in the exhibition gallery, was of Life brings visitors back to October 1960, great interest to Museum visitors. when the artist was hard at work on one of his most famous Saturday Evening Post Graphic Identity: covers, The Golden Rule. Recently digitized, The Art of Barbara Nessim an extensive archive of photographic September 25 - November 14, 2009 negatives has made the exact recreation of a moment in time possible. Internationally-renowned American artist, illustrator, educator, and past member American Chronicles: of the Norman Rockwell Museum Board The Art of Norman Rockwell of Trustees, Barbara Nessim was named July 11 - October 12, 2009 the first recipient of the Museum’s Artist Laureate Award in honor of her American Chronicles: The Art of Norman dedication, support, and outstanding Rockwell, which returned from national professional accomplishments. Her tour for the summer season, reacquainted original illustrations for magazine and the public with some of Rockwell’s best- book covers, international corporations, loved artworks from the Museum’s and advertisements were on view. permanent collection—featuring engaging humorous compositions like Art Critic, I Am a Part of Art! The Artists of autobiographical explorations like Triple Community Access to the Arts Self-Portrait, and his socially significant October 4 - 25, 2009 commentary on racial equality, The Problem We All Live With. An inspiring exhibition of works by the artists of CATA, a regional organization The Fantastical Art of Peter Rockwell: which nurtures and celebrates the creativ- A Sculptor’s Retrospective ity of people with disabilities through July 11 - October 25, 2010 shared experiences in the visual and performing arts. The Fantastical Faces of Peter Rockwell: A Sculptor’s Retrospective showcased Norman Rockwell: Behind the Camera more than 40 years of the artist’s works November 7, 2009 - May 31, 2010 in stone, bronze, and clay. Filled with exuberance and the spirit of play, Peter Norman Rockwell: Behind the Camera, Rockwell’s artworks inspired by acrobats, was the first in-depth exhibition to gargoyles, monsters, and creatures in explore Rockwell’s richly detailed study motion are unmistakably the work of a photographs, created by the artist as self-described “humorist as sculptor.” references for his iconic paintings. The exhibition, featured in the Museum’s Organized with author and guest curator galleries, was the perfect complement Ron Schick, the exhibition and related to the artist’s large-scale tumblers book, published by Little, Brown and and stone carvings on the Museum’s Company, revealed a rarely seen yet grounds, climbing sculptures that invite fundamental aspect of Rockwell’s creative visitor interaction. process, and unveiled a significant

14 new body of Rockwell imagery in an Evening Post, an engaging installation of unexpected medium. Generous support letters and photographs from Rockwell’s for Norman Rockwell: Behind the Camera recently processed fan correspondence. was also provided by the Stockman Family Foundation and the Max and Victoria 24th Annual Berkshire County High School Dreyfus Foundation, Inc. The recreation Art Show of a scale version of Norman Rockwell’s February 6 - March 7, 2010 1957 Colorama, Closing Up A Summer Cottage, was made possible by Eastman A lively and diverse exhibition of original Kodak Company; additional marketing artworks by Berkshire County high support was provided by Little Brown school students in celebration of the and Company. Scheduled for travel, the region’s talented youth. The exhibition is exhibition will begin its tour to museums sponsored by Legacy Banks. nationwide in November 2010. Norman Rockwell: A Life in Art Curator’s Choice: Selections from the March 6 - June 20, 2010 Permanent Collection An intimate exhibition including artworks November 7, 2009 - February 7, 2010 spanning Norman Rockwell’s career, and A selection of images from Norman unique personal mementos from the Rockwell Museum’s permanent Norman Rockwell Archives­—from the illustration collection, as chosen by artist’s infant-wear to custom—designed Rockwell Center for American Visual vertical bifocals that aided him in his work. Studies Curator Joyce K. Schiller, PhD. Artists on view included such noted Norman Rockwell and the Boy Scouts illustrators as James Montgomery Flagg, of America David Maculay, , Howard May 29 - November 27, 2010 Pyle, and N.C. Wyeth. In celebration of the 100 year anniversary of The Boy Scouts of America, this The Duchess of Whimsy: The Art of exhibition offers an insightful look at Peter de Sève Norman Rockwell’s extensive body of November 20, 2009 - January 4, 2010 work created for the Scouts, through Peter de Séve’s richly painted watercolors original tearsheets, personal mementos, for The Duchess of Whimsy, an acclaimed and props. picturebook written by Randall de Séve and illustrated by Peter de Séve, delighted William Steig: Love & Laughter audiences this holiday season. The couple June 12 - October 31, 2010 spoke to a packed house in November William Steig: Love & Laughter explores at the exhibition opening, a family event the richness of the artist’s imagery—from that included art-making activities and a his New Yorker covers and cartoons, and special booksigning. symbolic drawings offering commentary on the human condition, to beloved To Rockwell with Love: Fan Mail and picturebooks like Shrek!, the inspiration The Saturday Evening Post for DreamWorks animated films. William January 16, 2010 - May 16, 2010 Steig’s brilliant drawings are accompanied A groundbreaking archival exhibition by the vibrant dimensional sculptures and that invited visitors to step back in time assemblages of Jeanne Steig, a gifted artist to explore Rockwell’s imagery for The and accomplished author, and Steig’s wife Saturday Evening Post, which prompted of 35 years. Inspired to by her husband to an outpouring of reader reaction during “make things,” Jeanne creates compelling the artist’s forty-seven year tenure with artworks almost exclusively from unique the magazine. Shifting American values, street finds and other discarded objects. World War II and the rise of national This acclaimed exhibition reveals the identity, the Baby Boom and the growth of joys of the artists’ creative co-habitation the middle class, are some of the themes and wonders of their shared vision. The that were brought to life in To Rockwell exhibition is scheduled to travel following With Love: Fan Mail and The Saturday its run at Norman Rockwell Museum.

15 traveling exhibitions

American Chronicles: The Art of Norman Rockwell Norman Rockwell in the 1940s: A View of the American Homefront Museum of Art, Fort Lauderdale, Florida National Museum of the Marine Corps, Triangle, Virginia November 14, 2009 through February 7, 2010 September 28, 2009 through January 9, 2010 Wichita Art Museum, Wichita, Kansas Norman Rockwell’s Tom Sawyer and Huckleberry Finn March 6 through May 30, 2010 Alvin Sherman Library, Nova Southeastern University, Florida November 14, 2009 through January 29, 2010 Building Books: The Art of David Macaulay Bing Stanford Gallery, Washington, D.C. Minnesota Marine Art Museum October 19, 2009 through February 5, 2010 June 15 through August 8, 2010 Averitt Center for the Arts/Statesboro Arts Council, Inc., Dinotopia: The Fantastical Art of James Gurney Statesboro, Georgia , Wilmington, Delaware March 12 through May 7, 2010 February 6 through May 16, 2010 Norton Museum of Art, West Palm Beach, Florida Picturing Health: Norman Rockwell and the Art of Illustration June 10 through September 5, 2010 Gari Melchers Home and Studio, Fredericksburg, Virginia October 31, 2009 through January 31, 2010 LitGraphic: The World of the Graphic Novel Toledo Museum of Art, Toledo, Ohio Stockbridge Models Project October 2, 2009 through January 3, 2010 Stockbridge Town Hall, Stockbridge, Massachusetts Ongoing Huntington Museum of Art, Huntington, West Virginia February 20 through May 24 art & archival donors

Prmanente Collection Art Donations Caroline D. Bain Rose Heindel John and Virginia Low Peter Rockwell Michael J.P. Collins Steven Hirsch Wendell Minor Jeanne Steig Laurie Cormier Robert T. Horvath Barbara Nessim Murray Tinkelman Senator Jack & Mrs. Everett Raymond Kinstler The Roger P. Nordblom Family Ed Vebell Jane Fitzpatrick

A rCHIVAL Donations Anonymous Donor Holly Chorba Robert T. Horvath Bonnie Rosenberg Caroline D. Bain Miriam Dornbirer Thomas & David Lowell Jacquelyn Swan Sam Baytar James A. Edgerton Johnson Ann Lamone White Edward C. Bloom Marcia Gellert & Marion Heim John T.C. Low Russell S. Broad, Jr. Linda Gumble Kevin Lyseth

Lenders to Norman Rockwell Museum Exhibitions Anonymous Lender Phillip M. Grace Elizabeth Montgomery/The Mrs. Mary Alice Schwarz American Legion Post #193, Virginia and Douglas Haight Familyof William S. Miles Nelson Severinghaus Winchendon, Massachusetts The Estate of Thomas Hoving Don Mott The Stuart Family Steward Babbott Oliver C. Kempton, Jr. The Musselman Family William Stuart Thompson C. Chew Herbert Lobsenz Lowell Paddock Sun-Maid Growers of Carlos D. De Mattos Idella Ludwig Pfizer Inc. California Kay Dore Marino Family Trust Gail and Thomas Rockwell Williams High School Alumni The Dowd Family Family of Angus Macdonald Jarvis Rockwell Association Eleanor Ettinger & Barbara John and Nan MacEwen Peter Rockwell Stevens Kelly Meany Kenneth Salem

16 exhibition loans

Lnderse to Norman Rockwell Museum Exhibitions

Building Books: The Art of David Macaulay David Macaulay

Dinotopia: The Fantastical Art of James Gurney James Gurney

The Duchess of Whimsy: The Art of Peter de Sève Peter de Sève

The Fantastical Art of Peter Rockwell: A Sculptor’s Retrospective Butler Museum of American Art Mary Rockwell Geoffrey and Peigi Rockwell Peter Rockwell John Rockwell

Graphic Identity: The Art of Barbara Nessim Barbara Nessim

LitGraphic: The World of the Graphic Novel Jessica Abel Niko Henrichon Dave Sim Sue Coe/Galerie St. Etienne Mark Kalesniko Barron Storey Howard Cruse Peter Kuper Lisa Thamasett Scott Eder Estate of Harvey Kurtzman Estate of Lynd Ward Estate of Matt Madden Lauren Weinstein Brian Fies Frans Masereel Mark Wheatley HA Galleries Terry Moore Marc Hempel New York Society Library

Picturing Health: Norman Rockwell and the Art of Illustration Pfizer Inc Cora Lynn Deibler Whitney Sherman American College of Cardiologists Cathy Dineen Elwood Smith Melinda Beck Teresa Fasolino Mark Ulriksen Cathie Bleck Frances Jetter Stephen Ledwidge Juliette Borda Gregory Manchess Charles Cross Peter de Sève

Norman Rockwell: Behind the Camera Berkshire Museum Mary Whalen Leonard Smithsonian Air and Space Museum Memorial Art Gallery The Swyers Family Columbus Museum of Art National Press Club Taubman Museum of Art Connecticut Valley Historical Museum

William Steig: Love & Laughter Jeanne Steig Eric Carle Museum of Picturebook Art Anonymous Donor

17 attendance

Total Visitation 121,527

Daily Visitation, children 10,430 Daily Visitation, college students 4,536 Group Tourism 13,930 School Programs, on site 4,236 School Programs, off site 986 Scout Programs 281 Family Days 184 Linwood Living History Programs & site walks 3,416 Other Adult Public Programs 1,557

Other Child Public Programs 634 Festivals and Community Days 1,464 Shared Ticket Incentives 8,350 Audio Tours 9,081 Library Passes 2,911 education & visitor experience PulicPogramsb r Museum’s summer 2009 lecture and per- The Summer Art Club engaged children formance series, delved into the fascinating in on-site drawing and painting as a tool An exciting array of learning experi- and often complex relationship between for seeing, and Create Together offered ences engaged audiences of all ages at the public personalities and private lives hands-on interactive parent-child experi- Norman Rockwell Museum and in com- of artists. A well-attended evening talk by ences in the Museum’s galleries. Art in munities around the nation this year. The Peter Rockwell offered insights into his Action, a series of Sunday drop-in art Museum celebrated the book release of artistic development and working pro- classes, were enjoyed by young visitors and The Unknown Rockwell: A Portrait of Two cess, and his personally-led gallery and their families. Award-winning artist Irena American Families, in October, with the grounds walks were enjoyed by the many Roman, whose watercolors are featured in book’s author James Buddy Edgerton and visitors in attendance. Illustrator James galleries and in editorial, publishing, and co-author Nan O’Brien. Mr. Edgerton, Warhola shared memories of his uncle advertising venues, led a weeklong inten- who was a next-door neighbor and model Andrew Warhola, better known as Pop sive art workshop for adults. for Norman Rockwell during his years in Art impresario Andy Warhol (1928-1987). Four unique summer programs in- Arlington, Vermont, spoke to a packed Acclaimed actress Robin Lane portrayed vited visitors to look back in time. Model house, which included Norman Rockwell’s Iconic Mexican artist Frida Kahlo (1907- Citizens connected many delighted visitors sons Jarvis and Tom, other Vermont mod- 1954) in a one-woman performance that with real-life models who actually posed els and friends. brought this creator of powerful personal for Norman Rockwell. In Rockwell’s World On June 4, 2010, NASA astronaut/ images to life. The life of American painter introduced audiences to the important Berkshire native Stephanie Wilson paid (1871-1951), who began his ca- people in the artist’s life; and Meet Mr. a visit to Norman Rockwell Museum to reer as an illustrator and cartoonist, creat- Butler brought the owner of Linwood, the return a reproduction of a 1964 photo of ing reflections on urban life for the nation’s 1859 cottage that graces the Museum’s Norman Rockwell and astronauts John W. magazines, was explored by Rockwell grounds, to life. The property’s heritage Young and Virgil I (Gus) Grissom, which Center for American Visual Studies also inspired Historic Property Walks, accompanied her aboard the space shuttle Curator Joyce K. Schiller, PhD. Summer which explored the Linwood Estate’s bucol- Discovery in 2007. Ms. Wilson offered workshops for the young and the young at ic landscape and legacy before becoming remarks about her experiences during a heart offered lively opportunities for artis- home to Norman Rockwell Museum. special public program. tic discovery. In October, Norman Rockwell: Behind Private Lives, Public Personas, the

18 the Camera shed new light on Norman Writer Vivian Dorsal and her students put Evening Post, and the public response it Rockwell’s artistry and creative process, pen to paper during Picture This: Writing received, was celebrated at a special exhi- inspiring a popular series of related pro- with Photographs, which employed visual bition opening for To Rockwell, With Love: grams and events. Guest curator/pho- memoir as a literary spark. The Art of the Fan Mail and The Saturday Evening Post in tographic historian Ron Schick offered a Photographic Portrait examined the fine January. Accompanied by musician Mike behind-the-scenes look at the works on art of portrait photography, practiced by Schiffer, designer Hope Aaron and radio view, and photographer Michael Flower Julie McCarthy. personality Mimi Rosenblatt brought visi- discussed commercial photography and its Family events inspired children of all tors back to America’s mid-century with vital connection to the art of illustration. ages to strike poses and capture stories a dramatic reading of select Rockwell fan The Museum’s Saturday evening series in art. Play Ball! An All American Festival correspondence. The artist’s covers for The Artist & The Photograph invited noted brought many enthusiastic visitors to the the Post were further explored in Food photographers Kevin Sprague, Gregory Museum in celebration of Rockwell’s art for Thought: A Lunchtime Lecture Series Crewdson, and Jonathan Doster to share and a much-loved national pastime, during with curatorial staff members Jessika their thoughts on contemporary pathways the July 4th weekend. February and April Drmacich, Stephanie Plunkett, and Joyce in photography­—from assembled narra- vacation workshops encouraged creativ- K. Schiller. Norman Rockwell’s 1960 tion to the moving image. On Memorial ity through the exploration of the works painting, Golden Rule, provided the inspira- Day weekend, Vanity Fair contributing edi- on view in Paint Up a Storm! and Gallery tion for World Rhythms Day, an afternoon tor David Kamp discussed his exhibition- Sleuths!. Got Ink? Creating a Graphic Novel, of family fun with an international flavor related article, which offered fresh per- led by educator and artist Tim Callahan, featuring multicultural music, traditional spectives on Norman Rockwell’s art and and Moving Pictures: Creating Animation, kamishibai Japanese storytelling, classic role in American culture. taught by illustrator Elizabeth Buttler, 1960s cars, a Runaway-inspired diner, and Behind the Camera also inspired hands- offered exciting approaches to creating the May reopening of Norman Rockwell’s on art programs for adults and children. sequential imagery for teens. Kids Create: Stockbridge studio. Photographer Sabine Vollmer von Falken A Pre-School Art Program provided unique Contemporary illustrators working in helped amateur image-makers to navi- gallery experiences for young art lovers Rockwell’s beloved profession offered gate their digital camera in Camera Clinic, and their caregivers throughout the year. compelling conversations about their art sharing aesthetic and practical pointers. Norman Rockwell’s art for The Saturday and diverse aspects of the field. Barbara

19 Nessim,n a award-winning illustrator and through high school, inspired students Museum’s 24th Annual Berkshire County the Museum’s inaugural Artist Laureate, to explore language arts (Narrative High School Art Show, which featured discussed her ever-evolving imagery and and Nuance), studio arts (Art and illustrator/cartoonist John Roman as an career. James Gurney, the famed creator of Inspiration), and social studies (Moments inspirational opening commentator. A the Dinotopia book series, introduced chil- in History) through original works of diverse array of two and three-dimensional dren and families to approaches that in- art by Norman Rockwell. Interrogative artworks from students from 14 Berkshire spired his recent book, Imaginative Realism: teaching methods, drawing as a tool for County schools were on view in this time- How to Paint What Doesn’t Exist. Peter de seeing, creative writing in the galleries, honored installation. Séve and Randall de Séve spoke to visitors and close ups encounters with historical about the process of creating their popular artifacts relating to the works on view C oLLABORATION and Outreach illustrated book, The Duchess of Whimsy. brought the Museum’s collections into This year, new collaborations provided In June, William Steig: Love & Laughter was focus for students and their teachers. exciting opportunities to engage diverse brought to life by family members Jeanne Generous support from the High Meadow audiences with the work of the Museum. Steig, the artist’s wife of 35 years, and Foundation and the Deputies of Berkshire The Museum found programmatic Maggie Steig, the artist’s daughter, both County offered schools much appreciated synergy with Multicultural BRIDGE, talented creators who shared reflections underwriting support for bus service and bringing interactive programs promoting at the exhibition opening. Museum admission, making visits possible literacy, tolerance, healthy living, and in challenging economic times. Resource respect for the environment to the youth ShoolPc rograms packets for educators, available on CD, of our region. Literacy Network of South Interactive, curriculum-based programs and downloadable lesson plans, remained Berkshire, a nonprofit organization that for school groups, grades kindergarten a popular way for educators working makes instruction in basic academic skills across disciplines to bring accessible to adults living and working in the art of Norman Rockwell Southern Berkshire County, joined us for into the classroom. a series of group and independent visits Many college students promoting literacy through art. joined us for advanced Education staff worked with students and behind-the-scenes and teachers at the Richmond School on tours that extended their a successful pilot series of illustration- classroom learning in based programs that inspired creativity illustration art, history, and consideration of the power of images education, and women’s to communicate ideas and narratives. studies. Outreach visits to schools, libraries, This February, almost museums, and communities near and far 200 students and their brought the art of Norman Rockwell to families attended the a broad spectrum of organizations and exhibition opening for the their constituents. scholarly contributions Photo historian Ron Schick’s use of the American Studies at the University of Patti Philippon, Chief Curator at Museum’s Archives and ProjectNORMAN California, Irvine, gathered material for a the Mark Twain House and Museum from 2006 through 2008, resulted in planned publication on the art of the Civil in Hartford, Connecticut, utilized the the fall 2009 publication of Norman Rights Movement. archives relating to Rockwell’s illustrations Rockwell: Behind the Camera (Little Brown Jane Allen Petrick, Ph.D., an for Tom Sawyer and Huckleberry Finn. and Company), a fascinating look at organizational psychologist and Virginia Mecklenburg, Ph.D., Senior Rockwell’s use of elaborately staged independent author, visited the Museum Curator of painting and sculpture at the reference photography to compose his to research the topic of her planned book Smithsonian American Art Museum, iconic images. The following researchers about, in her words, “the other people examined correspondence, photographs, who utilized the Archives this year for in Norman Rockwell’s America.” She is news clippings, and many other resources upcoming projects regarding Norman interviewing many of Rockwell’s models, in preparation for her exhibition and book, Rockwell and the field of illustration: and analyzing documents from our Telling Stories: Norman Rockwell from the Bridget R. Cooks, Ph.D., a professor of Archives as she investigates the artist’s Collections of George Lucas and Steven Art History and the Program in African illustrations depicting people of color. Spielberg.

20 Rckwello Center for to commence in the spring of 2011. Pu bLICATIONS American Visual Studies The Rockwell Center website The Fantastical Faces of Peter Rockwell, (www.rockwell-center.org) has been This year, the Rockwell Center for catalogue for the 2009 exhibition, established, providing new scholarship American Visual Studies at Norman featuring an interview with the artist, and relating to the art of illustration and Rockwell Museum invited its first commentary from former New York Times works in the Museum’s collections on applications for participation in the art editor Annette Grant, and Norman a weekly and bi-weekly basis. These Rockwell Center’s 2011 Fellows Program. Rockwell Museum Director/CEO Laurie illustrated postings have attracted a Dedicated to the art of illustration, this Norton Moffatt, Chief Curator/Deputy broad audience of more than 50,000, national research institute is the first Director Stephanie Haboush Plunkett, prompting commentary from scholars, of its kind in the nation, and has been and Curator of Archival Collections Corry museum professionals, and the general established to bring new scholarly Kanzenberg. The catalogue received a public. The Rockwell Center website also attention and resources to this important 2010 New England Museum Association features information about its institutional art form. The Rockwell Center will award Publication Award. partners, their collections, and their two fellowships promoting the study of The expanded 40th anniversary illustration-based exhibitions. illustration art and an understanding of edition of Portfolio (the Museum’s A comprehensive three-year work plan the role of published images in shaping member magazine) was published in July outlining long-range goals, programming, and reflecting our world. Open to senior 2009. The comprehensive overview of and outreach for the Rockwell Center is scholars, museum professionals, and the Museum’s first 40 years went on to currently being finalized. Research and advanced graduate students working in receive a 2010 New England Museum planning for upcoming exhibitions relating diverse fields, Fellowship applications are Association Publication Award. due on November 12, 2010 with research to American visual culture is underway. the public dimension and café, plus other cultural attractions in 116th birthday by modifying its homepage the Berkshires. The system utilizes a web banner to incorporate the artist’s April interface for updates. 24, 1926 Saturday Evening Post illustration Boy and Girl Gazing at Moon (Puppy Love). www.nrm.org The surprise “Google Doodle” resulted in The Norman Rockwell Museum an extraordinary amount of international website received 381,000 unique visits interest in Rockwell, and temporarily Along with attracting significant press during the fiscal year 2009-2010, a crashed the Museum’s website due to both nationally and internationally, 37 percent increase from the previous the increased visitation and direct links Norman Rockwell Museum continued year. In collaboration with the Studio from international media. On that day its efforts to reach new and existing Two marketing agency, the Museum the Museum’s site received over 60,000 audiences through a combination of redesigned its website, with the objective visits (about ten times the usual traffic), ambitious marketing and online efforts. of championing web 2.0-oriented with traffic noted from such regions as Collaborations with area cultural technologies and techniques, and North America, Europe, Asia, The Middle organizations resulted in such joint relaunched the site in October of 2009. East, and South America. In the spring, ticketing efforts as American Icons Web visitation, participation, and online the Museum was recognized as one of (Chesterwood, Hancock Shaker Village store sales increased considerably, with over 100,000 “favorite places on Google” and The Mount), and dual ticket offers average visitation up over 60 percent from based on Google users’ interaction with with The Clark, Mass MoCA, Ventfort the previous year. The enhancements local business listings. Hall, and Tanglewood. and improvements were affirmed by an Tenlineh o community Strategic budgeting and planning honorable mention for best website in the provided the opportunity for increased New England Museum Association ‘s 2010 The Museum further strengthened outreach with online resources, placement Publication Awards Competition. its online community through increased with outdoor advertising, and leveraged the This year aggressive search engine participation in the social networking Museum’s first ever television campaign. optimization strategies were employed, sites Facebook, Twitter, YouTube and The Museum added a digital video screen yielding over 300 percent increased ArtBabble. Launched in late 2008, the to its lobby in order to post current and traffic to the website from the three Museum’s Facebook page received over upcoming programs and exhibitions, largest search engines: Google, Yahoo, 2,500 fans by March 2010, and has provide visitor service information, and and MSN/Bing. On February 3, 2010, remained a popular complement to the promote membership, the Museum store Google paid tribute to Norman Rockwell’s main Museum website.

21 22 advancement

This year Norman Rockwell Museum Museum also secured a first-ever “basic Berkshire County Sheriff’s Office to was successful in raising funds from its processing” grant from the National underwrite the Museum education growing community of supporters de- Archives and Research Administration program costs and transportation costs spite the uncertain economic climate. In (NARA) National Historical Publications for Berkshire County school groups that fiscal year 2010, development income and Records Commission to reorganize come from Title I and other economically provided 36 percent of the Museum’s the Norman Rockwell Archive to current distressed public schools. overall revenue. Institutional support from archival standards. This prestigious Ruth and Nicholas Boraski continued to foundations, corporations and government award of $108,213 supports a two-year support Museum education initiatives with provided much needed funding for a wide effort to overhaul the entire archive, an additional $30,000 grant to The Ruth variety of projects and programs at the positioning the Museum to pursue P. and Nicholas Boraski Family Children’s Museum, including continuing archiving ef- subsequent NARA grants for detailed Fund, which they established in 2008. forts for ProjectNORMAN, the installation processing in the future. The Stockbridge In fiscal year 2010, Norman Rockwell of a new HVAC (heating, ventilating, and Preservation Committee also awarded Museum installed a fire suppression air conditioning) system, and the annual $25,000 to continue its multi-year system in the Studio funded in part by two high school art show. Contributions from Trustees, the National Council, and mem- bers allowed the Museum to continue to provide top quality programming, events, and exhibitions to the more than 120,000 visitors to the Museum, as well as the more than 360,000 people who viewed one of its traveling exhibitions across the country.

G rANTS Grant funding represents a significant portion of the Museum’s development revenue. In fiscal year 2010, grant awards accounted for more than 24 percent of the Museum’s total operating budget—a revenue source that consistently has been second only to admissions income. Grant sources include foundations large and small, as well as federal, state, and municipal government opportunities. All are highly competitive, and only a small commitment to digitization, research, grants received in fiscal year 2009. The percentage of applications submitted and development of finding aids for the Museum received a $20,000 grant from result in an actual award. In recent years, Stockbridge Models Project – a subset the 1772 Foundation that was matched the Museum has prepared applications within ProjectNORMAN that addresses by a $25,000 grant from the Burton D. requesting a total of $4 to $8 million with film-based collections related directly to Morgan Foundation to support this long a success rate of 10 to perecent depending the Town’s cultural heritage. overdue project. Petricca Industries also on the year. contributed $16,000 in services to the The following is a description of grants Exhibitions and programming project. Construction took place during the made to the Museum in fiscal year 2010 Norman Rockwell: Behind the Camera winter of 2010 when the studio was closed by program: was supported by a $25,000 grant from to the public. the Stockman Family Foundation and a ProjectNORMAN – preservation, $15,000 grant from the Max and Victoria Operating support, capital projects, digitization, and public access initiatives Dreyfus Foundation. endowment grants and special projects Once again, the federal Institute for As in years past, Legacy Banks For fiscal year 2010, the Museum Museum and Library Services (IMLS) Foundation supported the 24th Annual was fortunate to receive the following and an anonymous foundation awarded Berkshire County High School Art Show, institutional support for general operating $150,000 and $200,000 respectively to with a new three-year commitment of expenses. The Massachusetts Cultural advance ProjectNORMAN, in particular $12,000, for years 2011, 2012, and 2013. Council ($21,300), the Burton D. to make collections information more Once again, the Museum was fortunate Morgan Foundation ($10,0000 with an broadly accessible to the public. The to receive a $6,000 grant from the additional $25,000 toward the Museum’s

23 gala, implemented a successful year- end appeal, and increased stewardship activities that yielded additional income for the year. Cultivation events for members and donors were held in Williamstown, Massachusetts in October, and Fort Lauderdale, Florida in November. There were also strong member turnouts at the Norman Rockwell: Behind the Camera and Love and Laughter: the Art of William Steig exhibition opening nights in November and June. The following are some highlights of the Museum’s membership and individual support for fiscal year 2010: • North American Reciprocal Museum program (NARM), a member benefit introduced in 2009 to Illustrator’s endowment fund), Berkshire Life the cost of replacing the chiller. As a result, Roundtable and above-level Insurance ($25,000). the Museum was able to replace the failed memberships, has played an important The Henry R. Luce Foundation awarded system quickly with a more state-of-the- part in encouraging members to renew, a grant of $100,000 to support the art model by May 2010. and new constituents to join at elevated curatorial department for one year, through The Henry Luce Foundation also levels. NARM members now have its American Art Renewal Fund (AARF). awarded $5,000 to underwrite Museum membership privileges at 421 North The foundation established AARF in 2010 Director Laurie Norton Moffatt’s trip to American Museums. to strengthen American art museums Moscow on behalf of the Association of • L ibrary memberships continue to during this current economic downturn. American Museums (AAM). Norton increase and have become an important Once again, the Museum was fortunate Moffatt represented AAM and the outreach tool for the Museum. to receive $50,000 from the High Museum on the United States delegation Seventy-seven Regional libraries, a 12 Meadow Foundation to underwrite the arranged by the U.S. State Department. percent increase over last year, from “Kids Free” Program. High Meadow The Clark Institute of Art and the Massachusetts, Connecticut, New York, Foundation has sponsored this program Berkshire Taconic Community Foundation and Vermont participate in this unique since fiscal year 2004. Through this also contributed $2,500 and $500, program, which entitles library patrons program, children under the age of 18 have respectively to this unique project. to “check out” a pass for up to four enjoyed free admission to the Museum. individual admissions, expanding the An anonymous foundation awarded M eMBERSHIP & Individual Giving accessibility of the Museum. $25,000 to the Museum to hire a • The Year-End Appeal was one of the Membership and individual support consultant to work with trustees and senior Museum’s most successful appeals in a continue to play an important role in staff to draft a financial report for the long time, with $51,406 raised overall. generating income during an unsettled Museum. This report will help the Museum Several of the Museum’s trustees economic climate. Nearly 1.600 members address some of the financial challenges it contributed more than $33,000 to and donors made financial commitments has faced over the past several years and this year’s appeal, while non-trustees this past year. Combined, members and allow it to plan for the future. contributed more than $17,000, individuals provided almost $300,000 The Museum redeployed a $190,000 representing a 76 percent increase (from ($295,877) in revenue to the Museum in State Cultural Facilities Grant received non-trustees) over the previous year. fiscal year 2010. Increased efforts and new in fiscal year 2009 to replace its 19-year initiatives increased the number of new old chiller climate control system, which Ntionala Council members increased over last year by 17.5 failed in July 2009. Professional engineers percent, however, the annual membership The National Council is a group of determined that the cooling system had renewal rate decreased slightly over the friends and supporters from around the to be redesigned and the chiller replaced previous year (three percent). The fiscal country who serve as Rockwell advocates, immediately. The Museum expedited year 2010 renewal rate was 66 percent– a providing important stewardship and this expensive project to avoid putting large share of which came from long-time national outreach for the Museum. In fiscal its world-class art collections at risk. In members who continue to keep the spirit year 2010, National Council members addition to the Cultural Facilities Grant, a of Norman Rockwell’s art alive. contributed $56,000 in revenue to the Norman Rockwell Museum Board Member In fiscal year 2010, the Museum Museum, representing a more than 100 and United Technologies Corporation continued to receive income from percent increase over the previous year. (UTC) generously awarded a $25,000 gift attendees of the 40th Anniversary and a $5,000 grant respectively toward

24 finance & administration

The 2010 fiscal year was a challenging one. However, Norman Rockwell Museum worked diligently to maintain a very efficient and effective operation which once again, successfully produced a strong balance sheet and an increase in net assets this year.

highlights of the 2010 operating year • Welcomed over 120,000 visitors who generated over • Decreased operating expenses by five percent without sacrificing $2.1 million in admissions income and net store operations. its mission. • Increased sales from our store website by 20 percent. As is the case with most other institutions, the Museum’s ability to • Produced just under $500,000 from traveling exhibit fees. continue to raise revenues sufficient to cover operating expenses • Received over $700,000 in memberships, contributions and will continue to be challenged in the years ahead. To successfully gifts from individuals and corporations from across the country. accomplish this goal, the Museum will continue to focus on • Successfully received $950,000 in grants from government enhancing its visitors’ experience, growing the membership and organizations and private foundations to support the continued donor base, while striving to build a larger endowment. stewardship of the Museum’s collection and maintain its campus.

Fnanciali Statements as of June 30, 2010 Condensed Statement of Financial Position Assets Liabilities and Net Assets Cash and cash equivalents $ 10,896 Payables $74,561 Receivables 448,493 Short and Long Term Debt 812,050 Store Inventory 597,934 Deferred Income 622,265 Investments 3,069,099 Total Liabilities 1,508,876 Property and Equipment 4,567,226 Total Net assets 7,184,772

Total assets $ 8,693,648 T otal Liabilities & Net Assets $8,693,648

Condensed Statement of Operations Operating Revenues Admissions Income $ 1,312,501 revenues Gross Profit from Store Operations 746,871 60% Traveling Exhibition Fees 486,195} Contributed Other Earned Revenues 193,017 Revenue 36% Contributions & Gifts 525,728 Memberships 184,188 36% Grants 948,393 } Reserves Draw for Operations 147,000 4%

Total Revenue $ 4,543,893 100% Reserves Draw for Operating Expenses Earned Operations 4% Revenues 60% Exhibitions & Education 1,131,021 26% Collections Care 556,522 13% External Relations 373,006 9% Facilities & Depreciation 787,823 18% Communications & Marketing 554,430 13% Administration & Business Operations 884,366 21% Administration expenses & Business Operations Total Expenses $4,287,168 100% Exhibitions & 21% Education 26% Change in net assets from operations $256,725

Communications & Marketing 13% The condensed statements of financial Collections Care position and operations are derived from the 13% Norman Rockwell Museum’s June 30, 2010 audited financial statements by Wolf and Facilities & Co., whose report expressed an unqualified Depreciation 18% External Relations 9% opinion on those statements. A complete copy is available upon request.

25 contributors & donors Norman Rockwell Museum is grateful to the following donors for their generous support from July 1, 2009 through June 30, 2010.

$100,000 And Up $5,000-$9,999 Pam Deely Maureen & Paul Hickey Anonymous Berkshire County Sheriffs The Dobbins Family Foundation Evelyn F. Hitchcock The Henry Luce Foundation Association Frank & Patricia Faucett Kathleen & Neil Holden Institute of Museum and Kathleen & Daniel Cain GE Foundation Richard & Lila Holland Library Services Steven & Susan Hirsch GE Global Research Center James & Joan Hunter Valerie & George Kennedy Deborah Hoover Nancy & William Goessel The Inn at Stockbridge Massachusetts Cultural Council Richard & Mary Kelly Felda & Dena Hardymon Nancy Kalodner National Archives and Records Valerie & Jay Ireland Estelle Hendrickson Martin & Wendy Kaplan Administration/National Kate & Hans Morris Lola Jaffe Isabel & Barry Knispel Historical Publications & Nelson & Ginny Severinghaus Little, Brown and Company Anabel & John Konwiser Records Commission United Technologies Corporation Dan & Judy Magrath Daphne & Bob McGill Marilyn & Ron Walter Shirley & Jay Marks Barbara & Don McLucas $50,000 And Up Philip & Kathy McKnight Terence & Emily Meehan Jane & Jack Fitzpatrick $2,500-$4,999 Chip & Bobbi O’Hare Wendell & Florence Minor High Meadow Foundation, Inc. Therese & Malouf Abraham Kevin & Joyce Parks Judith & Lorne Norton Country Curtains Marty & Jim Bush The Red Lion Inn Robert A.M. Stern Architects, LLP David & Janet Offensend Clark Art Institute Blantyre Ann Schutt Gail & Tom Rockwell Sally Hill Cooper National Endowment for the Arts/ Sylvia Silverberg Evelyn Segel Peter & Pamela D’Ambrosio American Recovery and Aso Tavitian Col. & Mrs. A. Park Shaw, Jr. Reinvestment Act Walter & Mary Jo Engels John Umlauf Troy’s Promotions The Patricia N. & Clarke H. Bailey Eunice & Carl Feinberg Jamie Williamson & Bill Marley Wheeler & Taylor, Inc. Foundation Susan & Timothy Fidler Robert & Elizabeth Wilmers Peter C. Williams Nancy Fitzpatrick & Lincoln Russell Mrs. Ralph Wilson, Jr. $25,000-$49,999 John V. Frank $500-$999 Berkshire Life Insurance Co. John & Chara Haas Anonymous $250-$499 of America Louise Holland Austen Riggs Center Peter Abuisi Ruth & Nicholas Boraski Carol Konner Henry W. D. Bain Margaret Ackerman The Burton D. Morgan Foundation Pam & Barry Kriebel Berkshire Taconic Alarms of Berkshire County Jane & Neil Golub Ron & Diane Miller Community Foundation John Anders Anne Morgan & Jim Kelley James & Barbara Richardson Ruby Bridges Sara & Robert Awe Barbara Nessim & Jules Demchick Elihu & Susan Rose Dorothy Byrne Sherwood & Caroline Bain Town of Stockbridge Mark & Betsey Selkowitz Judy Caywood Harry I. Barney Community Preservation Fund Ted Slavin & Patricia Rubin Chicago Albumen Works Jack & Carolyn Batty Stockman Family Foundation Trust John Spellman & Andrew & Jane Cohen Bella Flora Cynthia McCollum William Cohn & Rita Kasky Berkshire School $10,000-$24,999 Cindy & Lee Williams Bobbie Crosby George & Roberta Berry John & Pamela Goode Judy Francis Zankel Barbara Priester Deely Elaine & Aaron Blum Mark Krentzman & A. King Francis Barbara Bonner Caroline Vanderlip $1,000-$2,499 Michelle & Chuck Gillett Neal Borovitz & Ann Appelbaum Max & Victoria Dreyfus Lila W. Berle Roger & Fern Goldman Curtis & Patricia Buttenheim Foundation Robert & Lonna Berridge Howard & Sue Gorham Cain Hibbard Myers & Cook Perri Petricca Peter & Helen Bing Mary Grant & James Canavan Canyon Ranch in the Berkshires Duncan & Christen Pollock Bruce & Sharon Bottomley Scott & Ellen Hand Alice Carter Eileen & Thomas Pulling Erik Bruun Gene & Lynn April Hartline Climate Heating & Cooling Inc. Carole & Frederick B. Taylor Michael JP Collins William & Barbara Henagan Crescent Creamery

Lgac e y Society Anonymous Jewel Flower Evans* Mickey & Arlene Sego Norman Rockwell Museum Robert & Lonna Berridge John V. Frank Laughran Vaber gratefully acknowledges and Adele Brennan* Robert T. & Lynne Horvath Cindy & Lee Williams recognizes those individuals Linda B. Day George D. & Valerie P. Kennedy Claire Williams who have made provision for the Catharine B. Deely Bill Millis Ralph Wilson* Museum as a beneficiary in their estate plans: James Thomas Duff* Molly* & Norman* Rockwell Jerome R. Zipkin* Caroline Dwight Bain Salvatore* & Shirlee* Scoma Richard M. Ziter

*Deceased

27 Doris & Foster Cummings $100-$249 Marianne De Gersdorff Craig & Rebecca Johns James & Catherine Daily 4DMusic Inc. Catharine B. Deely Alistair D.K. Johnston Wayne Donelon & Denise Brunkus AAA Southern New England Mike DeGrego Lawrence & Joan Julien Excelsior Printing Company Bunny & Jeffrey Aaron Henry H. Dennis Kate Baldwin, Private Chef David & Deborah Fehr Judith Abdalla Carroll & Pam DeWeese Dane & Martha Kennedy Foresight Land Services Mark & Stephanie Abrams Mario & Dianne Di Domizio Peter & Alice Kent Renee & Michael Garrett Marion F. Adler Harriette & Martin Diamond Nouna Kettaneh General Systems Company, Inc. Susan Andrew Peter & Diane Dillon Pamela Kinsey Linda J. Gorham Richard & Barbara Andrews Douglas Dornan & Ernestina Siver Jerry & Susan Kirshenbaum Susan & Richard Grausman Anthony Knerr & Associates Kitty & Mike Dukakis Judy & John Kittredge Greylock Federal Credit Union AT&T Foundation J. Williar & Sue Dunlaevy David & Suzanne Klausmeyer Peter & Catherine Hagen Sheila Auslander Joseph E. Dwyer Phyllis & Harvey Klein John & Glenda Hammer Mary G. Avery Henry & Ruth Ebbets Wendy Laurin & Jeff Konowitch Paula & David Hellman Larry & Beverly Bader Bud & Dot Edgerton Tom & Sue Kornacki Naomi Ichikawa & Matthew Healy George S. Bain James & Susan Egan Howard Koslow Paul W. Ivory Carliss Baldwin & John & Janet Egelhofer Jane E. Kostuch Ken & Jean Jones Randy Hawthorne Janet & Don Eisenstein Thomas & Cindy Krutsick Michael F. Kerrigan Dr. & Mrs. Bert Ballin George & Ginger Elvin Norma & Sol Kugler Robert W. Kohanski Bank of New York Mellon Monroe & Elise England Dr. Stuart & Carol Kuller Joan Kopperl Community Partnership Eiko & Robert Engling Debbie & Mort Kunstler Lee Bank Rita M. Barredo David & Judith Epstein Dr. Barry M. Lamont Lenox National Bank David R. Barrett Ray & Barb Fabian Stanley & Alice Lane Edwin & Elaine London Cheryl & Frank Basch Marilyn & David Faust Barbara & Jack Lapidus Charles & Marcia Mandel Patricia Beardsley Donald S. Feigenbaum William & Marilyn Larkin James D. Manning William Bell Peggy & Miles Feinstein Myron & Nina Lazar Barbara & Roger Manring Mary A. Berle Michael Feller David & Margaret Lazenby Betsey & David McKearnan Best of the Berkshires Map Sharon & Paul Fentner Henry & Louise Leander Deborah & James McMenamy Birchwood Inn Richard & Joan Fenton Dr. & Mrs. Eugene Leibowitz Thomas McQueen Mr. & Mrs. Leslie Blatt Barry Finch Yuan & Olivia Liang Faith A. Menken Leslie & Susanne Blatt Nancy & Peter Finn Allen & Sheila Liberman Alan & Alice Model Ed & Eleanor Bloom Ann & Dale E. Fowler Ira & Phyllis Lieberman Johanna & David Musselman Peter O. Bodnar & Robin M. Weiser Ralph & Audrey Friedner Light Horse Tavern National Grid Jeffrey & Lynne Bolson Ruth Friendly Carl & Beatrice Lindholm O’Connell Oil Associates, Inc. Polly & Richard Braham Mr. & Mrs. Stephen M. Fromson Walter and Rosemary Lipman Pittsfield Cooperative Bank Jane & Jay Braus John & Ann Galt Sharon & Ben Liptzin Margaret & Brian Quinn John & Debbi Brink Jean & Andy Genovese The Literacy Network of J. Bernstein & L. Rosenthal Nancy A. Brown Anslem Gentle South Berkshire David Rosenthal & Leslie Milton Roger Burdick Robert & Joan Gerhart Maurice & Stella Littlewood Jean & Georgeanne Rousseau William Callahan Richard & Monique Gershon George & Betsy Longstreth Paul & Jeanne Russ Cellia Campbell Bob & Gloria Gery Mr. & Mrs. Jack R. Lott Karl & Judy Schumacher Mary June & Michael L. Cancilla Carol & Steven Ginsburg John & Bonnie Ludka Mickey & Arlene Sego Linda Cantoni & Joseph Guzman Mark Gold & Ellen Kennedy Mr. & Mrs. Peter Lunder Jane & Terry Shea Paul & Tonia Carlo Stanley & Carole Goldberg Charles MacDonald Lester & Marilyn Shulklapper Castle Street Cafe Albert Goldberg John & Nancy MacEwen Smith, Watson & Company, LLP Roselle & Alan Chartock Olle & Elaine Haggstrom MacFarlane Office Products, Inc. Elizabeth Strand & Dean Cimini Kim R. Choate Richard L. Hamilton Rock & Jennifer Magleby-Lambert Arthur & Linda Tenenbaum Richard & Joan Clemens Thomas Harrelson Kate Maguire & Eric Hill Tennessee Gas Pipeline CME Foundation Thomas L. Harris Mahaiwe Tent, Inc. Rebecca Timchak Coghlin Electrical Contractors, Inc. Mary W. Harrison Edith G. Malynowski Albert & Jacqueline Togut Phyllis & Joseph Cohen Bruce F. Hart Barbara Mandell Donald Trachte William & Patricia Collins Maryann & George Hathaway Loraine Mandino Laughran Vaber Jeffrey Compton George & Joanne Hayes Robert & Jorja Marsden Susan & Russ Waring Michael Considine David & Peggy Heck Jeanette May Wave Systems Corp. Leona Cooperman Susie & Stuart Hirshfield Sy & Edi Mayerson Jerry & Karen Waxberg William & Sally Cope Robert & Lynne Horvath Catherine McAllister The Wercs, Ltd. Cindy Corwith Mr. & Mrs. Richard A. Huoppi Ann & Tim McCann Winstanley Partners, Inc. John & Judith Crosier IBM Corporation Louise A. McCue Richard M. Ziter, M.D. Sue & Joseph Csatari Ruth B. Ide Leonard & Barbara McCue Richard Dannay & Gloria Phares Myron & Kay Jaffe Candy & Frank McNally William & Jennifer Darger Rachel Janairo Linn Cary & Ved Mehta

28 Craig & Laurie Norton Moffatt William & Martha Selke Colleen S. Wright Savoy Hollow Library Charles R. Moffatt Carol & Richard Seltzer Hisashi Yamagata Shrewsbury Public Library Janice & Martin Morgenstein Sandra Semel Linda & Ralph Zagaria Simsbury Public Library Holly & Raymond B. Murray III Donald & Arlene Shapiro Susan Zinny South Hadley Public Library Mitch & Caitlin Nash Mr. & Mrs. T. C. Sheffield, Jr. Southwick Public Library Virginia R. Neri David & Erika Sheldon Library Members Staatsburg Library Drew & Linda Nicholson Karl & Laurie Siebert Adams Free Library Stephentown Memorial Library Bruce & Mary Ellen Nielsen Norma & Leon Siegel Agawam Public Library Stillwater Free Library John & Maureen Noblet Robert & Scott Singleton Alford Free Public Library Stockbridge Library Association George Obergfoll Richard & Constance Sitzer The Beardsley & Memorial Library Sunderland Public Library Tim O’Brien Mitchell & Valerie Slotnick Becket Athenaeum Topsfield Public Library Jean Jacques Oliviero Turbi & Paul Smilow The Berkshire Athenaeum Troy Public Library Dr. Stanley & Lesley Oransky Terry & Ellen Smith Bethlehem Public Library Tyringham Free Public Library Christopher Page SNE Building Systems Brooks Memorial Library Voorheesville Public Library John Palladino Stephanie & Richard Solar Cheshire Library Association Welles-Turner Memoria Library Helen & Jerry Palmquist Alan & Sandra Solomon Chicopee Public Library West Springfield Public Library Paula & Michael Panik Lorraine Sossin Clarksburg Town Library West Stockbridge Public Library Dean & Lorraine Parmelee Carolyn T. Spicer Clifton Park Halfmoon Public Westfield Athenaeum Diane T. Penola Mr. & Mrs. Vernon Squires Library Wilbraham Public Library Dr. William & Katharina Perlow Mr. & Mrs. Kenneth Stark Cohoes Public Library William K. Sanford Town Library Sharon & Irving Picard Lewis & Margery Steinberg Dalton Free Public Library Windsor Free Public Library Ray & Madeline Pieczarka Emmet & Toni Stephenson David & Joyce Milne Public Library Bernard Pinsonnault & Robert & Virginia Stewart East Greenbush Community In-Kind Gifts Dianne Cutillo Lois & David Swawite Library Jamie & Ethan Berg Anthony J. Postale Jack & Debbie Swenson East Longmeadow Public Library Thomas Branchick David & Margaret Poutasse Dorothy H. Tanner Egremont Free Library Roselle & Alan Chartock Heramba Prasad John E. Taylor Forbes Library CINMAR/Grandin Road Mr. & Mrs. Alan Price Mr. & Mrs. Kerry Teague Frederick H. Cossitt Library Classical Tents Mr. & Mrs. Michael Pulitzer Leslie Teicholz & Bob Dahlen Goodwin Memorial Library Peter de Seve Edward L. Pulling Teresa Mango, Harpist Goshen Public Library Joe Dwyer Joseph Quagliata & Sheila D’Nodal Lisa Thamasett Grace Hall Memorial Library Walter Engels Joanne Quattrochi Robert & Rebecca Thomas Guilderland Public Library Google Stephen Rabb Sheila & Randy Thunfors Hinsdale Public Library Sheila Guimond Carol & Sheldon Rabin Ruth & David Tomlinson Holyoke Public Library Valerie & George Kennedy Sandra & Edward Rappaport Mr. & Mrs. Curtis Tompkins Hubbard Memorial Library Daphne & Robert McGill Cris Raymond Richard & Mary Lou Torykian Joshua Hyde Library Virginia Mecklenberg Peter & Mary Rentz C. David Trader The Kent Memorial Library Microsoft Philip D. Rich Bill & Nancy Tyrrell Kinderhook Memorial Library Wendell Minor Donnie Richman Union St. Public House Lanesborough Public Library Barbara Nessim Peter & Cinny Rockwell Charles & Lorraine Useforge Lee Library Association OPI Products Stuart & Myrna Rodkin Robert Venables Leicester Public Library Peter Rathbun Esther F. Rosati Donna Verrilli Lenox Library Red Lion Inn Florence & Robert Rose Chet & Madeline Vogel Leverett Library Jean Steig Lydia Rosner William & Diane Vogt Lilly Library Sun-Maid Suzanne & Burton Rubin Henry & Sallie Von Mechow Lucy Robbins Welles Library Times Union Jim & Georgina Ruetenik Ward’s Nursery, Inc. M. N. Spear Memorial Library Laughran Vaber Cecelia Rufo Grace E. Webber Mason Public Library Linda VanderVoort Linda & Frank Russell Jerry & Marjorie Weisskohl Middlebury Public Library Anne White Marty & Pat Salvadore Claudia & Bob Wells Monson Free Library Claire Williams Al & Mary Ann Sanborn Al & Muriel Wermuth Town of Monterey Library Zip n Sort Ruth Sanderson George & Jane Wheeler New Lebanon Library Richard Ziter Judy & Fred Sargent Reid & Laird White New Marlborough Town Library Theresa Sawicki Rick Wilcox & Joyce Butler North Adams Public Library The Norman Rockwell Museum is Ray & Susan Schieffer Michael F. Wilcox Otis Library and Museum honored to acknowledge our donors’ Gary Schieneman & Susan Fisher Gary Joseph Wilk Palmer Public Library generosity. We strive to be as Alfred & Carole Schonberger Joan Williams Porter Memorial Library accurate as possible. Please call the James R. Schreiber Henry & Jane Williams, III RCS Community Library Development Office at 413-931-2234 with any corrections. Thank you. Bruce Schreiber & Windy Hill Farm, Inc. Ramsdell Public Library Ronney Rosenberg Terry Wise Roeliff Jansen Community Library John Schumacher & Jeanne Childs Bruce & Vivian Wise Rutland Public Library Sidney & Vivian Schwartz Anye & Edward A.Wolff III Sand Lake Town Library

29 staff

Priscilla Anthony Customer Service Researcher Corry Kanzenberg Curator of Archival Collections Joseph Aubert Manager of Visitor Services Frank Kennedy Information Technology Manager Allen Bell Manager of Warehouse and Safety Jill Laraway Warehouse Assistant Alisa Blanchard Office Manager Jennifer Lilienthal Bookkeeper/Campaign Coordinator Leslie Boudreau Gift Shop Floor Coordinator Martin Mahoney Manager of Collections & Registration Terry Brown Collections Advisor Betsy Manning E-Commerce/Sales Associate Mark Carey Maintenance Assistant Ellen Mazzer Sales & Marketing Coordinator Jeremy Clowe Manager of Media Services Mary Melius Manager of Traveling Exhibitions Holly Coleman Director of Human Resources Laurie Norton Moffatt Director/Chief Executive Officer Thomas Daly Curator of Education Courtney Parker Sales & Events Coordinator Rob Doane Associate Registrar Stephanie Plunkett Deputy Director and Chief Curator Kathy Dowler Membership Manager Joyce K. Schiller Curator/Rockwell Center for Jessika Drmacich Archivist American Visual Studies Lise Dubé-Scherr Associate Director for Visitor Experience Judy Shaw Assistant to the Director for Special Projects Michael Duffy Manager of Museum Store Wesley Shufelt Facilities Manager Melinda Georgeson Chief Educator Terry Smith Chief Operating Officer James Gilbert Library Assistant Ann Sterlin Executive Assistant to the Director Deborah Hanson Greene Development Officer Laura Tota Communications Receptionist/ Daniel Heck Webmaster Visitor Services Associate Mary Ellen Hern Director of Curatorial Advancement Charles Urquhart Associate Director of Museum Advancement Russell Horton Exhibition Manager Edward Ziarnik Warehouse/Distribution Assistant Margit Hotchkiss Director of Marketing and Communications

Visitor SERVICES VOLTEERSUN Marge Blair, Peri Caverly, George Church, Barbara Clarke, Judy Daly, Florence Andrews, Priscilla Anthony, Polly and Richard Braham, Robert Thomas Daly, Alfred DeMaio, Valerie DeMarasse, John DeShazo, Bujalski, Dick Clemens, Anita Cohen, Valerie Costas, Judy Daly, Carlton Rob Doane, Kathy Dubree, Patricia Feinman, Sheila Gershoff, Stephen Dodge, Kathie Dubree, Frank and Patricia Faucett, Paul and Marilyn Gershoff, James Gilbert, Elaine Gunn, Wray Gunn Jr., Joyce Hovey, Flaum, James Gilbert, Joyce Hovey, Patricia Hubbard, Lenore Ladenheim, Patricia Hubbard, David Johnson, Beverly Kaplan, Rebecca Karpus, Gino Ed Locke, Fran Locke, Phyllis Lieberman, Nancy Macy, Lee Marino, Julie Longo, John Lundquist, Shaun Mackie, Lee Marino, Tyler Moore, Anna Martino, Rick Masters, Tyra Mazzer, Tom and Ruth McNulty, Arnold Miller, Myers, Larson Powell, Danielle Ross-Haughn, Barbara Rundback, Ilene Aubrey Milligan, Meagan Milligan, Marissa Milligan,Howard and Alayne Spiewak, Robert Stevens, Beverly Thompson, Laura Tota, Claire Williams, Miner, Lesley Oransky, Joan Parker, Ingrid Richardson, Rod Robertson, Meg Williamson Bernie Shaw, Molly Sheriff, Sylvia Silverberg, Myra Stern, Jill Wanderman, Anne White, Claire Williams, Maria Zweng MueS s um tore/Warehouse INTERNS Leslie Boudreau, Elias John Fernandez-Aubert, Sherdyl Fernandez- Elizabeth Beatty, Christopher Boswell, Margaret Grant Cherin, Yuko Aubert, Allen Reid Earle, Patricia Feinman, Kyle Hatch, Charlotte Fujimoto, Elizabeth Held, Amanda Keating, Emily Manns, Tyler Moore, Hern, D. Elizabeth Land, Jill Laraway, Susan Mani, Betsy Manning, Claire Murphy, Anni Nagy, Allison Ni, Richard Plunkett, Anika Pommers- Crystal Missaggia, Sally Melville, Thomas Mesquita, Grace Dear, Angela Pratt, John Santana, Ashley Tuerffs, Venus VanNess, Naughton, Robin Strauss Daniella Zarlengo

30 IMmoriamn e :

Henry H. Williams, Jr. Dcembere 9, 1923-February 6, 2010

Henry. H Williams, Jr. served long and tirelessly for many Berkshire County non-profit organizations, all of whose missions he ardently supported, but his greatest love was for Norman Rockwell Museum. Returning to Stockbridge in 1973 from a brief stint at Beloit Corporation headquarters in Wisconsin, Williams joined the Museum Board of Trustees at the encouragement of his longtime friends, Jack and Jane Fitzpatrick (He remained on the Board until 1985, serving as Treasurer beginning in 1979). He joined the trust depart- ment of the Berkshire Bank & Trust Company, and Norman and Molly Rockwell became his trust clients. Williams loved working for the Rockwells, and was inspirational in helping them to form the Norman Rockwell Art Collection Trust, the backbone of the Museum’s collection. After retiring from the Berkshire Bank, Williams joined the staff of the Museum in 1985 as its first chief financial officer, a post he held for nearly a decade before becoming a Trustee Emeritus in 1997. In ad- dition, Williams was instrumental in fundraising and other support for the Museum’s move from the Old Corner House to the present Linwood Estate.

In 2003 the Museum dedicated a bench on the Estate’s grounds to him as tribute to his long affiliation. Williams cared deeply for the Museum’s art collection, and in his honor the Museum established the Henry H. Williams, Jr. Art Conservation Fund in 2010. Williams will be remembered fondly; and his son Peter, who currently serves as a Trustee, continues his family’s important and cherished contributions to Norman Rockwell Museum.

31 CREDITS

COVER PAGE 13 Artwork from various artists, NPR reporter Jacki Lyden interviews After The Prom (detail). Illustration Abraham Lincoln Comes Home, Wendell Community Access to the Arts. New Kids in the Neighborhood model by Norman Rockwell, 1957, Private Minor, 2009. ©2009 Wendell All rights reserved. Wray Gunn. Collection. ©1957 SEPS. Licensed by Minor. All rights reserved. From the Curtis Publishing, Indianapolis, IN; permanent collection of Norman Artwork by William Steig. From the CBS Sunday Morning interviews Day Photo by Bill Scovill, 1957. Licensed Rockwell Museum, gift of Wendell permanent collection of Norman in the Life of a Little Girl model Mary by Norman Rockwell Licensing, Niles, Minor. Rockwell Museum, gift of Jeanne Whalen Leonard. IL. From the permanent collection of Steig. Norman Rockwell’s Stockbridge Norman Rockwell Museum. PAGE 14 studio. PAGE 23 Top to bottom: Norman Rockwell Announcement of American PAGE 2 answering fan correspondence in his PAGE 17 Recovery and Reinvestment Act Photo by Sarah Edwards. studio; Stockbridge, Massachusetts, Top, left to right: Cecilia Rufo, Helen (ARRA) Stimulus Grants for the c.1971. Photograph attributed to Downey, and Anne White_Lamone at Arts in Massachusetts, Norman PAGE 9 Louie Lamone. Licensed by Norman Norman Rockwell: Behind the Camera Rockwell Museum, September 18, Photo by Sarah Edwards. Rockwell Licensing; Niles, IL. From exhibition opening. 2009. Left to right: United State the permanent collection of Norman Representative (First Congressional PAGE 11 Rockwell Museum. Bottom, left to right: Madeline, Ron, District) John Olver; Norman Untitled Drawing (Fortune Teller at Julie, and Lauren Schick, at Norman Rockwell Museum Director/CEO Thanksgiving), William Steig, 1992. Illustration from The Duchess of Rockwell: Behind the Camera exhibition Laurie Norton Moffatt; National ©1992 William Steig. All rights Whimsy, Peter de Sève, 2009. ©2009 opening. Endowment of the Arts Director of reserved. Norman Rockwell Museum Peter de Sève. All rights reserved. Dance/ARRA Program Manager Collection, Gift of Jeanne Steig. PAGE 19 Douglas Sonntag; Massachusetts Reference photos for Norman Top left, left to right: Norman State Representative William Smitty PAGE 12 Rockwell’s Soda Jerk, 1953. Photos by Rockwell models Ed Locke, Mary Pignatelli; Massachusetts Culture Left to right: Fishing Trip, They’ll Be Gene Pelham. Photo montage created Whalen Leonard, and Wray Gunn. Council Executive Director Anita Coming Back Next Week, Norman by Ron Schick. Licensed by Norman Walker; Massachusetts Cultural Rockwell, 1919. Rockwell Licensing, Niles, IL. From Bottom right, left to right: Rick Sands, Council Board Member Ira Lapidus; the permanent collection of Norman Gregory Crewdson, and Daniel Massachusetts State Representative The Catch, Norman Rockwell, 1919, Rockwell Museum. Karp at The Artist & The Photograph: (Third District) Rosemary Sandlin. Licensed by Norman Rockwell Gregory Crewdson. Licensing, Niles, IL. From the Cover illustration for Boys’ Life PAGE 26 permanent collection of Norman magazine, Norman Rockwell, July PAGE 21 Melinda, Jeanne, Lily, and Maggie Rockwell Museum, gift in honor 1933. Licensed by Norman Rockwell Norman Rockwell Google Doodle, Steig at William Steig: Love & Laughter of the Crocker Family by Rodger P. Licensing, Niles, IL. From the 2010. Courtesy of Google. Boy and exhibition opening. Nordblom. permanent collection of Norman Girl Gazing at Moon (Puppy Love), Rockwell Museum. Norman Rockwell, 1926. ©1926 PAGE 30 No Swimming, Norman Rockwell, SEPS: Licensed by Curtis Publishing, Left: Norman Rockwell model Claire 1929. ©1929 SEPS: Licensed by Curtis PAGE 15 Indianapolis, IN. Williams. Photo by Sarah Edwards. Publishing, Indianapolis, IN. From Top to bottom: Tree of Life, Peter the permanent collection of Norman Rockwell, 2001. ©Peter Rockwell. All PAGE 22 BACK COVER Rockwell Museum, gift of Jeanie Kull rights reserved. Top to bottom: Smithsonian Photo by Sarah Edwards Low and John T.C. Low. photographer with The Runaway models Ed Locke and Richard Clemens.

Box 308, 9 Glendale Road, Stockbridge, MA 01262 www.nrm.org 32