For operators who want to get more acquainted with spicy foods, understanding the Scoville Unit Scoville scale is a good start. The Scoville scale is a measurement of spiciness/heat. It ranks peppers by the number of Scoville Heat Units (SHU) in the most common peppers, so consumers Breakdown and operators can get an understanding FROM TYSON FOODS, INC. of how hot something will be. More than three SHUs Peppers2 Pepper X 800,000 to 3,200,000 Carolina Reaper quarters of consumers Dragon’s Breath 1 enjoy spicy foods: Red Savina 350,000 to 800,000 Chocolate Habanero

Habanero 100,000 to 350,000 Scotch Bonnet 50% say they An increasingly Malagueta 10,000 to 100,000 Cayenne prefer foods popular dish, that are Nashville Hot Guajillo % very spicy Chicken would 1,000 to 10,000 27 fall under the Jalapeno say they prefer 10,000 to 100,000 moderately Banana Pepper SHUs category, 100 to 1,000 spicy foods since it is typically Cubanelle made with cayenne pepper. Bell Pepper 0 to 100 Pimento

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Sources: 1Technomic’s 2017 Flavor Consumer Trend Report © 2019 Technomic, Inc. 2https://en.wikipedia.org/wiki/Scoville_scale