Olelo's 2004 Annual Activity and Year End Reports
Total Page:16
File Type:pdf, Size:1020Kb
`OLELOCOMMUNITY TELEVISION 2004 Annual Activity Report EXECUTIVESUMMARY The year 2004 was one of change in leadership, operations and equipment for ‘Olelo Community Television, New CEO Keali‘i Lopez succeeded Lurline McGregor in mid-year, and more of ‘Olelo’s efforts shifted from its Mapunapuna facility to community media centers (CMC). New camera equipment and a greater shift to non-linear editing drove a shift in training. PROGRAMMING There was a delay in reporting programming because, as this report was being compiled, ‘Olelo’s staff discovered input errors for 2003 and 2004 in its Facil database. The numbers in the following tables were entered after a comprehensive audit of over program records for both years. The revised 2003 numbers are within a half percent of those forwarded last year. Overall PEG programming increased by over 7% because of repeat programming. Although average program length decreased by slightly over 5 minutes, new programs increased by 300 (5,517 new programs in 2003, compared with 5,817 new programs in 2004). First-run Public programming hours dropped by 3% although the number of programs increased by 55 (4,366 new programs in 2003 compared with 4,421 new programs in 2004). Repeat programming for the Public sector increased by 20%, primarily because of the inclusion of satellite input from Free Speech TV. Content is not tracked, and all material is recorded as repeat programming to avoid inflating first-run figures. Government programming, which is primarily provided by crews under contract to the City and State governments, was down by about 9% (a net decrease of 64 first-run programs). However, since Government programming hours depend to a great extent on the number and length of meetings and hearings, it is difficult to make meaningful year-to-year comparisons in this category. Education programming was up by over 5% and is reported separately to DCCA by the Hawaii Educational Networking Consortium (HENC). Round-the-clock use of channels 55 and 56 by education was a factor in ‘Olelo’s request to the Department of Commerce and Consumer Affairs (DCCA) for another channel. Table 1. Total Hours of Programming: First Run, Repeat and Submitted but Not Aired * Increase in repeat programming is partially attributed to Free Speech TV. Some programming on Free Speech TV is repeated, so these programming hours are not included in the First Run Programming category. † All programs meeting submittal requirements are aired. ‡ UH and DOE programming hours are provided in the HENC reports. § This programming is not designated P, E or G, and includes Island Info, overnight satellite feeds and other non- PEG specific programs. 1 Table 2. Programming by Origin: Locally Produced, Non-Locally Produced and Bulletin Board ~~ * Increase in non-local programming is partially attributed to Free Speech TV. †UH and DOE programming hours are provided in the HENC reports. ‡ “Bulletin Board” hours and other programming not designated P, E or G are not included in the sub-total hours. ‘Olelo’s Islandlnfo and Jobs Info which comprise ’Olelo’s “Bulletin Board,” are not tracked using the PEG sector § designations. Table 3. Programming By Source: First Run Hours from P, E and G Sectors in the Categories of Dropped off for Play, PEG Trained and Certified Producers and Hours Created by ‘Olelo (Open Mic and Created by PEG) * These hours also include ‘Olelo trained and certified producers who do not use ‘Olelo facilities for all their programs. † These hours are not tracked using the P, E or G designations. Open Mic includes OahuSpeaks and Capitol Commentary. ‡ These hours are not tracked using the P, E or G designations. § UH and DOE programming hours are provided in the HENC reports. TRAINING Smaller classes allowed the staff to better serve clients. The number of students who completed training in 2004 was within one percent of the 2003 totals, but the certification rates increased by 5%. However the transition to new equipment and procedures is reflected in the increase in the numbers of people completing training on mini-cameras, Final Cut Pro editing and use of Feather Pack equipment. There 2 was a modest increase (10%) in the number of producers certified. It is worth noting that 2004 marked the beginning of a training partnership between 'Olelo and the Department of Education's Teleschool Branch. 'Olelo provided staff and space to train 39 teachers and students in non-linear editing. Table 4. Video Production Training: All Locations Video Production Training Certifications Table 5. Number of Students Trained and Certified as Producers: All Locations SUMMARY OF COMPLAINTS AND COMMENTS 'Olelo's process of gathering and responding to public comment underwent administrative changes, with one department now becoming responsible for collecting, reviewing and responding to input. As Table 6 shows, compliments and suggestions were more than double complaints, and programming accounted for about three-fourths of all input. Details are contained in Appendix 1 of the attached report. A total of 271 individual comments were received (167 compliments from 159 people, 16 suggestions from 11 people and 88 complaints from 58 people). Of the 271 comments received, 62% were compliments, 32% were complaints and 6% were suggestions. The following table summarizes areas of interest or concern for compliments, suggestions and complaints. 3 Table 6. Complaint Resolution `Olelo welcomes all comments and considers complaints opportunities to examine, change, and improve services, where appropriate. Complaint resolution varies depending on the issue and whether the complaint is valid and the expected resolution from the complainant's perspective is viable. Complaints received from viewers about specific program content are recorded by staff and investigated. Staff will identify and review programs in question. If program content violations, such as prohibited content or technical gaps, are confirmed, staff works directly with the program's producer to resolve the issue. Complaints relating to administrative issues touch on a variety of internal and administrative activities, including 'Olelo's voluntary compliance with Sunshine Law and UIPA, Board of Directors activities and bylaws. A summary of the formal complaints received, the areas of complaint, and the resolution taken, is included in Appendix 1. 4 ‘OLELOCOMMUNITYTELEVISION 2004 Annual Activity Report 2004 HIGHLIGHTS Growth and change were constant for ‘Olelo Community Television in 2004. On May 1, Keali’i Lopez was named to replace Lurline McGregor as the organization’s President and Chief Executive Officer. This year, ‘Olelo held its first election to fill a seat on its Board of Directors. Eligible ‘Olelo clients-including producers, presenters and technicians-became eligible to run for the seat and vote for the candidate of their choice. Nineteen clients competed for the seat and 282 clients voted. Mr. Keali‘i‘olu’olu Gora was elected to serve a 28-month term. In addition to providing services from its Mapunapunacenter, ‘Olelo also operated four satellite Community Media Centers (CMCs) at Kahuku, Palolo/Kaimuki, Leeward Community College and Wai’anae. Because they are located in O‘ahu’s neighborhoods, CMCs have been able to better assist remote and under-served communities. This resulted in greater awareness and use of public, educational and governmental access. To further expand this program, ’Olelo created two community developer positions to help increase services in the Waipahu and Windward communities. ‘Olelo also explored using mobile units to reach more communities along the North Shore. Mobile units allow support of small communities without the need for fixed facilities. A list of the community agencies served by the CMCs is included in Appendix 2. ‘Olelo added a new community resource in 2004 with the launch of the Mini-Studio which occupies the same space as ‘Olelo’s open-mic service, O‘ahu Speaks.. This service was initiated to serve a segment of the community that needed to communicateextended messages, but had little or no time to learn how to operate video equipment to create their own programs. ’Olelo staff walk clients through the responsibilities of producing a message and the Mini Studio service provides an ‘Olelo staff member as a studio technician for the video taping of their message. The service is set up to tape half-hour shows which allows the producer more time to explore an issue than the seven minutes provided through O’ahu Speaks, a service better suited for brief community updates. In its initial year of operation, the Mini-Studio produced 100 new programs. The first annual Youth Xchange video competition was organized in 2003, culminating in an awards ceremony in January 2004. This issues-oriented competition was open to K-12 students statewide and received more than 150 entries. Over 240 students, teachers, administrators, officials, business executives and community leaders attended the awards banquet, where the work of elementary, middle and high school students in six categories was honored. The awards ceremony and 17 other programs featuring all the entries in each category aired statewide. Participating students identified issues such as drug abuse, teen suicide, the environment, school values, and drinking and driving as their most important concerns. The contest, the winning schools, teachers, students, sponsors and ‘Olelo were honored by the Hawai’i State Senate in March of 2004. As more program hours were needed on channels 55 and 56 by ‘Olelo’s education partners, ‘Olelo determined that a sixth channel was necessary to accommodate other programming needs. In October, ‘Olelo submitted a request for an additional channel to the Department of Commerce and Consumer Affairs. Prepared March 6,2005 1 'Olelo facilitated a number of election-related production services in 2004 to help voters by providing them with information about issues and candidates so that voters could make more informed decisions at the polls. These free services also helped candidates with limited resources and experience to communicate their platform.