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What Does Multi Discipline Actually Mean?

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What Does Multi Discipline Actually Mean? What does multi Marco Ammannati discipline actually mean? INTRODUCING MYSELF: THE SHORT VERSION OKAY, YOU WANT THE LONGER VERSION... Hello, my name is Marco, I am italian, but also british, It means I cover two roles that are sometimes and live in London UK, but that won’t matter to you, interlinked and simbiotic, while some other times because we are all online, and I can be a night they are actually completely different jobs. howl or an early bird, depending on your longitude. I work as a multi-disciplinary Creative Director. Creative Direction Strategic Idea Generation Pitch Leadership Presentations I am a creative and work with strategists and copywriters. I am also a solid designer, an My Online Portfolio My LinkedIn Page expert motion director, who knows equal parts interactive, print, social, video. I can, in a short time, position a brand, differentiate it with a suitable tone of voice and forge a pitch that is written, designed, animated, prototyped and strategically led with a smashing manifesto. Design & Direction Graphic Design & Motion Direction Art Direction and Director’s Treatment Production & Post From a brand that simply needs a lovely new logo and identity, to another that needs a website or digital product, to one that requires motion graphics to help bring a video to life. I direct live action to integrate it with CGI and have expertise to direct the whole production pipeline. Conversely I write treatments for video content or campaigns and can [email protected] assemble a team to produce them. Can I do all of 2 Roding Road E5 0DW London UK these things combined? Yes. Did I also mention the Mobile: +44 7984 434039 ghostwriting? What if What does we crank he enjoy? I love to work in Innovation. From Brand Experience up the to Advertising, Interactivity and Content Creation. I love to be working with people who excel at pressure? what they do driven by a strong desire to bring the more challenging projects to life: whether the team might be using anything from pure intuition and I plan and estimate work efficiently, under tight inventiveness to mathematics and coding languages deadlines, without compromising attention to detail or physical materials. and quality. I want to create communication with cultural I am Self motivated, organised, accountable and currency and devise Platforms that provide function, fast. I believe that an idea can originate at any level content, surprise and value to people’s lives. Dream and I am an inclusive Team builder, leader and project? Stuff that gives back to society. most importantly player. I thrive in an environment where progressive thinking is conceived outside of the box. Can he lead What are others? his skills? Leading teams of Designers, Art Directors, Creative Direction, Ideation, Art Direction, Branding, Copywriters, Illustrators, Photographers, digital, pre Graphic, Interaction and Motion Design, CG and post production specialists to conceptualise, Animation and Live Action Direction. develop and oversee delivery of creative for advertising and branding globally. I have a solid knowledge of Adobe Creative Suite (including After Effects, Photoshop, Illustrator, InDesign). I share outstanding work, best practices and have a I also use Cinema 4D and Sketch. Comprehensive pulse on creative trends. experience in technical direction of specialists in both Modelling, Texturing, Lighting, Rendering as well I present creative solutions to senior level as Dynamic simulations. I have extensive knowledge stakeholders and marketeers within global and with Live Action Shoot Production and Direction. corporate organizations. I have extensive experience working in different Leading New Business opportunities for advertising languages, travelling to different countries and agencies and production companies, I work closely developing projects in unfamiliar situations and with Sales Directors and Business Owners when with bespoke teams. I can speak and write English, approaching new clients and when consolidating Italian and French fluently; I can converse and read existing relationships. in Spanish and to a lesser degree in Portuguese and Japanese. I am curious, analytical and direct and value honesty, loyalty, passion and humour. • Series Art Director for Box Set “Mimi on a Mission”, a 5 episodes series on BBC iPlayer for documentary production Some company Peggy Pictures. • Art Direction for digital presence and animation for social media for the launch of Santhonoré: a recent new Home Decor product from Pianezza, Italy. 2018 roles • Won Virgin Holidays and Virgin Atlantic accounts for AMV BBDO London, working LAST 5 YEARS OVERVIEW with the agency’s ECDs and Creative Directors. See Campaign article here. 2017 2021 • Won YouTube Account for AMV BBDO • In Progress: Creative Direction, Brand London Working directly with the Agency’s refresh, motion design and website Creative Partners and Creative Directors. for Omydiar Network’s #GoodID. Out of Home, Digital out of Home and Sizzle Video: design and art direction. • In Progress: Creative Direction, Branding, Strategy, Tone of Voice, New website for • Directing a Video for the promotion of the latest dutch impact investment firm Triple Jump. Aeroboat super yacht powered by Rolls Royce engine and designed by Claydon Reeves. • Creative Direction, Branding, Motion Design, Website for Peggy Pictures. • UX Design for new Mindbuildr Mobile App. 2020 • Consultant for documentary production and and social media content creators • Creative Direction: branding and motion Peggy Pictures on graphic identities design for ‘The Circular economy’, for various Documentaries. Unfold Stories, Chatham House. • Consultant to Podia Cycle Club • Creative Direction and motion design (Poland) on brand identity and for CBBC series Mimi&Co design of some of their Apparel. • Creative Director for ATL Campaign involving Sainsbury’s and LEGO®: won competitive pitch 2016 and directed project from pitch to production • Consultant Art and Creative Direction for Alaraby and delivery: creative and strategy, motion Television Network, working on brand identity direction, CGI pipeline, audio and voice over. and a variety of programmes packages: Creative leadership over development and • Developed an Interactive Installation execution of commissioned work. Leading and for Taylor James Interactive utilising empowering external creative and production Machine Learning and Artificial Intelligence partners, guide and feedback on creative for a Cancer Prevention Charity. development during production. Driving Design and Animation through Direction of CG. 2019 • Redesign the entire UX of both • Creative Director at Taylor James London to corporate and eshop sites of italian lead New Business Pitches together with Sales home decor company Miho. Team and oversee creative output of London office for both Stills and Motion Campaigns. • Creative Director / Art Director in frelance capacity at Toaster.co on a campaign for Air New Zealand as well as a series of projects for Google, including Google for Retail, Google Premier Partner Award 2019, Google Play, Google Market Finder. Further back in time 2013 - 2015 Creative Director, Viacom International Media Networks (VIMN) Advertising and Brand Solutions. Responsible for Creative Direction for VIMN ABS, an Integrated Creative Agency within Viacom, working on integrated brand solutions campaigns internationally, from London UK. Leveraging VIMN’s properties and assets with primary area of action MTV, Nickelodeon and Comedy Central. Working along side the Sales Team and collaborating with Marketing Director, Digital Director, Client Service Director, Event Director, Insight Director to take briefs, brainstorm, strategically plan and creatively develop taylored Pitch work to present to clients (Brands directly or through Media Agencies). Creative leadership over development and execution of Commissioned or Awarded Work. Leading and empowering the in house creative team comprising of Senior Creative, Executive Producer, Senior Production Manager, Freelance Producers, Junior Production Intern and Junior Designer Intern; as well as shortlisting, sourcing, managing external creative and production partners for both Off Air, On Air and Digital executions. Collaborating with Digital Director to provide production know-how at pitch stage, to shortlist online and interactive partners and to guide and feedback on digital development during production. Creative leadership over design and development of the Department’s Trade Marketing Remit comprising commercial brand kits, case studies, showreels and Trade Site. Multi-disciplinary role with strong competence in idea execution spanning from Off Air to On Air and BLIMEY, BIT OF A BREATHING SPACE. Digital; from Design to Animation, Art Direction and Direction of both Live Action, CG and Innovation Technology. Reporting directly into the VP of Creative Planning and Services consulting on Ideation, Creative Workflow, Budget and Resources. Clients 2021 UNFOLD STORIES London Consultancy on Various Projects CASTORINI London Creative Director - Triple Jump 2018-20 TAYLOR JAMES London Creative Director TOASTER.CO London Creative Director AMV BBDO London Multidisciplinary Creative Consultant (Virgin Atlantic / Virgin Holidays) PEGGY PICTURES London BBC Series ‘Mimi on a Mission’ PIANEZZA Varese (IT) Santhonoré 2017 AMV BBDO London Multidisciplinary Creative Consultant (YouTube / Martini) C LAY DO N R E E V ES London Rolls Royce Aeroboat Video PEGGY PICTURES London Consultancy on Various Projects
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